Born in Paris and raised in New York, Laura de Gunzburg is a partner of the exclusive members art club The Cultivist, where she acts as the Global Senior Director and Head of Strategic Development. She is also the Founder and Chair of the Dia Art Foundation’s Contemporary Associates, as well as a Contributing Editor at Cultured Magazine and a Co-Chair at the CFDA Fashion Trust. We put her in our 6 Questions hot seat.

1. Did you always want a career in the art world?

I had no intention of pursuing it really, because it was my mother’s thing. She was involved with Dia Art Foundation and my parents collected art. I don’t think I ever really thought about what I wanted to do growing up. I was a professional equestrian and riding took up a big part of my life, the plan was to go to the Olympics. After getting hurt one year and not being able to ride, I started filling my time with other things that made me realise I had other passions. During my time at The University of Miami, I didn’t want to study art history at first, but then I ended up taking the class and started to fall in love with it. Later on, opportunities presented themselves within the art world.

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2. What are the benefits of joining The Cultivist?

If one is fortunate enough, one should become a member to be able to be presented with the right information and artworks. In the time we live in, we are pushed to consume so much information and it is hard to determine what is worth your time and what isn’t. A recognisable name is often what we gravitate towards, however, in the art world a name is sometimes not enough to ensure that the exhibition is worth one’s time.

An example of the welcome package sent to members of The Cultivist

At The Cultivist, we edit and streamline everything the world has to offer. We help facilitate on the member’s behalf by presenting them with the information we believe they can benefit from. There is nothing commercial at The Cultivist. We organise private visits and book amazing curators and speakers to come and speak to our members. The Cultivist currently has offices in London, Brussels, Los Angeles, New York and Shanghai. We can help our members from any of these cities and one does not have to travel to make use of the membership. In London alone, we have four events every month which can be anything from a collection visit to a private studio tour. For example, we have previously done a pottery class with a ceramic sculptor and a private tour of the Da Vinci collection with the Queen’s conservator at Buckingham Palace. In Los Angeles, we have organised a private visit with the image archive at the Getty Centre, where they pulled out photographs for the members to see.

3. What does a normal day in your life look like?

Every day is very different. A big part of my job is engaging with new and prospective members at The Cultivist. I also engage with existing members, work on new opportunities, see new exhibitions and speak with partners for future collaborations. I am based between New York and London, travelling between the two cities.

The Cultivist organises private visits to exhibitions and museums for their members

4. What do you wish to see more of in the art world?

I long for people who would speak more about the experience rather than the value of an artist or an art piece. There is an extensive amount of eagerness in regards to being market-driven. Art can often be seen as unapproachable. I believe art should be more about the experience and less about the value.

Read more: Photographer Koto Bolofo & Connolly celebrate Goodwood’s glamour

5. Who are your favourite artists at the moment?

In my personal collection, you can find Conrad Shawcross, Matt Connors, Louise Bourgeois and Sam Moyer. Another artist that I love is Wayne Thiebaud, he’s currently on my wish-list.

6. Where do you see yourself 10 years?

I see myself having my own business. The Cultivist will always be my baby as I am a partner of the company. However, I do want to build something of my own, something that stems from my own idea. I love connecting people and putting people together. That is what I am good at. I can see myself starting something related to that idea.

Follow Laura on Instagram: instagram.com/ldegunzburg

Interview by Andrea Stenslie

Velocity Black offers a start to finish booking service for high-net-worth individuals 

In 2014, Zia Yusuf quit his job at Goldman Sachs and started an online, ultra-luxury concierge service with his school friend Alex Macdonald. The business is run 100% digitally through the website and app, and membership is by invitation only. We put the co-founder in the hot seat for our 6 Questions interview slot.

Co-founder Zia Yusuf

1. What makes Velocity Black different to other lifestyle services?

Velocity Black is a members’ club reimagined for the digital age and engineered for those looking to lead a limitless life. Velocity Black is built on a breakthrough technology: the world’s first conversational mobile commerce engine for the affluent consumer. Our unique technology is disrupting several multi-trillion dollar industries at once, by re-imagining and simplifying the member experience for discovering and booking travel, dining, events and experiences. Built on the principal that the only thing we truly own is our story and everything else we are simply custodians of, Velocity Black liberates members to make their story as extraordinary as it can be. From planning round-the-world trips, to obtaining the most-sought after luxury goods, a dinner that’ll never be forgotten and original experiences like no other, Velocity Black turns what-ifs, into what’s next.

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We guarantee a response time of one minute 24/7, 365 days a year. We have enabled conversational commerce for the affluent consumer delivering personalised recommendations, automatic payment and fulfilment in real-time, around the clock.

2. How do millennials compare as customers to older generations?

Millennials are the ‘experience generation’. They are bringing a shift in consumption growth away from goods to experiences, valuing a meaningful life and memories shared over material goods. There is also an increase in awareness of the wellbeing of the planet and the effect of humanity on the environment and communities. Many millennials are increasingly looking to ‘give back’. We see that our members are particularly invested in global change.

In addition, instant messaging on smartphones is the preferred form of communication for millennials and they are much more likely to use messaging while travelling. Thanks to an ‘always on’ lifestyle, millennials live in an age of immediate gratification and our guaranteed response time appeals to this.

3. Will Velocity Black ever run out of experiences to offer?

We have delivered more than 45,000 experiences in 60 countries. We strive to assist members to live a limitless life of unforgettable moments and experiences. The world is our oyster. There is always a new experience or discovery to be had and we connect members to these.

Preview the Velocity Black world:

4. Your founding members include public figures such as Gigi Hadid and Vanessa Hudgens. Why is celebrity endorsement so important for the app?

These people work on extraordinary schedules. The reason they find value on our platform is because we make experiences so easy that all they have to do is go and get on a plane, or arrive at a restaurant. Our membership acquisition is based on an outstanding reputation and incredible offering.

5. What’s the craziest experience requested or organised through the app?

Our members benefit from being part of a closed community and we take privacy very seriously. I am therefore unable to disclose the nature of any individual requests, not even the really crazy ones!

6. Where do you go from here?

Velocity Black is one of the fastest growing tech start-ups and we don’t plan on slowing down. As voice search moves from novelty to habitual routine with time poor individuals looking to optimise their time however possible, you can expect to hear Siri and Alexa booking Velocity Black experiences on our member’s behalf. We will also be launching services in health care, real estate and art, later in 2019.

Find out more: velocity.black

Image by Chris Tubbs

Elizabeth Taylor, Annabel’s 1985

To those of a certain net worth and vintage, the name Annabel’s has for decades been synonymous with the finest type of decadence. The nightclub in the heart of Mayfair was host to generations of bright young things, lascivious old things, the super-rich, Hollywood and music celebrities. Whether you were stopping off in London between homes in the Hamptons and St Tropez, or you were a Chelsea debutante interested in meeting the private jet-set, the canopy on Berkeley Square was where your dreams began.

In recent times, though, Annabel’s was overtaken by hipper venues of the new London crowd: the Arts Club for dining and schmoozing, 5 Hertford Street for drinking and clubbing at LouLou’s. A standalone nightclub seemed a bit 1983.

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Now, under the aegis of new owner Richard Caring (owner of The Ivy Collection of restaurants, as well as Scott’s on Mount Street and other private clubs including Harry’s Bar and George), the nightclub is being reborn, a few metres along from its original location, but accompanied by an extensive private member’s club space that will look after its well-to-do guests from early-breakfast to late-clubbing time.

Image by Chris Tubbs

Dubbed an “all day and all night experience”, the new Annabel’s will feature restaurants, including a year-round terrace, a spa, members’ lounges, a cigar fumoir, a bar in which to warm up your date, and a new, bigger, better nightclub in which to seal the deal – financial, romantic, or both.

The various areas are being designed and curated by a who’s who of uber-celebs in their fields including Mario Testino, Charlotte Tilbury and Martin Brudnizki. Former members will be invited to rejoin, but there will also be an influx of the young, beautiful crowd; all in a location that beats any other Mayfair members club into a corner.

Read next: LUX’s medical expert says eat salt, avoid sugar

Location and the place itself, are, of course, only part of the equation that makes up the world’s best members’ clubs: the members themselves are the most important draw, as Nick Jones has demonstrated with his global Soho House group (in which Caring is a shareholder) which caters to a totally different crowd.

Cigar Terrace. Image by Chris Stubbs

But, a few months before its grand reopening, Annabel’s has everything going for it, including a matchless brand, ready to be passed between generations. Watch this space, and, if you want to get onto the new membership, start sweeping through your contacts list and make some pleading calls with your best-connected friends. Or you could try them direct, at [email protected] – but be prepared for disappointment unless you have some well-connected backers.

annabels.co.uk

Darius Sanai