Nina Mae Fowler, Love VI. Copyright the artist, courtesy of COB Gallery

The Stand is a new digital art platform that raises money for charitable causes through curated online auctions, featuring works by early to mid career artists. Here, LUX speaks to the company director Beth Greenacre about the aims of the initiative, millennial collectors and addressing the art world’s gender imbalance

1. How did the concept for The Stand come about?

The Stand was the brainchild of Robin Woodhead, former Chairman of Sotheby’s International. When the pandemic hit, and live fundraising events were cancelled many charities started turning to artists to donate work. The strain this puts on artists, who are effectively donating work for free, can be difficult at the best of times and especially so during the last twelve months. It was clear to us that artists also needed support and so The Stand was born, a sustainable social impact model which puts the artist at the centre, whilst enabling them to donate a proportion of the sale price of their work to causes they feel passionate about.

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2. Why do you think collectors are becoming more comfortable with buying art online?

I have long been a believer in the potential of the internet to bring art to wide audiences. In 2000, David Bowie and I launched the Bowie Art website to support emerging artists and provide a platform to connect them with new audiences. People said we were mad and that no-one would look at art online; we had over a million hits most weeks and people still talk about it today as a place where they discovered now well-known artists. Much has changed since then; more and more of us research artists online and connect with them and the galleries we love. For collectors and the art market, the online space has opened accessibility and participation. Add to this the fact that millennials are the biggest spenders in the art market and most comfortable buying online and the digital imperative grows stronger.

Anna Liber Lewis, Bocat, 2015, Oil on canvas. This work is part of the ‘desire series’. Copyright and courtesy of the artist.

3. How did you select the artists to include in the The Female Gaze auction and are there any works that you’re particularly excited about?

I am excited about all the artists that I have selected for our first auction. There are many things that unite them, not just that they are non-binary or female identifying but that they all explore the female form through their practice, a subject that has historically been colonised by men. As someone who has navigated the art world as a woman, they really resonate with me.

Read more: The rise of millennial art collectors

Female artists still sell less than men and are not as well represented at auction. It was important to me to launch The Stand with an auction that raises awareness of issues in the art world. Each of these artists deserve our attention, and let’s not forget, the investment potential of all marginalised artists is incredible.

4. Why did you make the decision to focus on early to mid-career artists?

There has been a growing divide in the top and low ends of the market for years. It is harder for early to mid-career artists and their galleries to be seen and so it’s important that we give these artists visibility. I have long wanted to see a more holistic art market and in supporting and celebrating artists in their early to mid-careers and connecting them directly with collectors I believe that we will strengthen their market position and the market as a whole. For our collectors there is also great growth potential in terms of value.

Gill Button, Eve, 2020, Oil on linen. Copyright and courtesy of the artist

5. What are your predictions for the art world post pandemic?

I believe that our priorities and values will shift dramatically. I think Covid-19 has brought environmental and social issues to the fore with unexpected urgency. I believe that the commitment towards social impact investing that we saw before Covid will continue to grow. In the art world, I hope artists, collectors and galleries will want to do more and bring about change. I am proud of the The Stand as a sustainable social impact model which celebrates the artist.

6. Now that galleries and museums are opening, what are you most looking forward to seeing?

I am seeing Lynette Yiadom-Boakye and Zanele Muholi, both at Tate, this week and I cannot wait. Lynette was one of the first artists that appeared on Bowie Art. I am also looking forward to seeing friends and colleagues in the art world now we can do so with more ease.

The Stand’s inaugural auction “The Female Gaze” is now open for registration and bidding. Find out more: thestand.art

Jimi Hendrix, London, 1967, Gered Mankowitz

With many national lockdowns reinstated across the globe, the majority of this year’s festive shopping is  taking place online. Launching her new monthly column for LUX, artnet’s Vice President of Strategic Partnerships Sophie Neuendorf discusses the benefits of buying and gifting art remotely

Sophie Neuendorf

Nothing is more enduring or powerful than a work of art. Throughout history, it has been artists who have documented the zeitgeist, from religious convictions to frivolous fêtes or times of social unrest and upheaval. It is also always artists who push boundaries and promote an atmosphere of tolerance and peace.

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Especially now, at a time when we’re all forced to be secluded and are closing our houses and boarders, art has the power to open up a cross-cultural exchange and bring hope and light into our homes and our hearts. What’s more, art has the potential to provoke important discussions around current issues such as religion, gender, race, and politics. With the recent presidential election, and the ongoing Black Lives Matter, and Me Too movements, these topics will remain very current leading into this year’s holiday season.

For many of us, the holiday season is one of the most wonderful times of the year. 2020, however, is confronting us with unprecedented new challenges, and also an element of sadness and caution. Many of us will not be able to visit our grandparents; some of us won’t be able to travel home for the holidays; and a few of us will have suffered the loss of a family member or friend this year.

Untitled, 1964, Sam Francis

So, the question is: how do we celebrate the holidays pandemic style? By surprising our loved ones with witty, thoughtful gifts to make them happy for months, and years to come! Thanks to online technology it has never been easier to buy and ship directly, allowing us to get into the spirit of giving without the anxiety of social distancing.

Read more: Three major art patrons and a fine art photographer are transforming London’s shopfronts into a pop-up gallery

Whilst sites such as net-a-porter.com and matchesfashion.com provide excellent browsing material, why not try something new this year and invest in an artwork? Buying art online isn’t as complicated as it might seem. Although the art market has been slowly moving online over the past few years, the coronavirus pandemic has accelerated this transition. Now, with the help of cutting-edge technologies such as AR or VR, you’re able to visualise an artwork within a room and to scale, to ensure that the piece you love is perfect for your home. You can also chat with a specialist throughout the research and bidding process.

Study for Canadian Forest, Robert Longo

At artnet, for example, we offer a range of ongoing auctions which you can browse and bid at leisure from the comfort and safety of your home. From David Hockney to Richard Prince and KAWS, from Modern & Contemporary fine art to photography or abstraction, you’ll be spoilt for choice. It takes two minutes to register and then, you’re ready to go. Once you place a winning bid, your funds will be safely held by artnet in escrow until you or your loved ones receive the artwork in a perfect condition. And yes, there’s a returns policy. Now go ahead and treat yourself or someone else!

Sophie’s 5 top tips for buying art online:

1. Learn how to recognise quality and prioritise it over everything.
It’s much better to own one great artwork than five mediocre works. The beauty of bidding online is that it removes the time pressure of a live auction room. Take your time to browse, choose, and place your bid on that one piece you love.

2. Be patient and wait until a work of high quality within your budget comes up for sale. Then be prepared to act decisively and quickly. Don’t get discouraged if you miss out or end up being outbid; the next opportunity is always around the corner.

3. Study prices and the market extensively so you can spot good deals when they come up. At artnet, we have the art market’s most extensive and trusted price database, which is an excellent research tool. If you don’t have time, get advice from one of our specialists who are very happy to help, or work with a reputable advisor.

4. Take transaction costs into account prior to bidding. Buyer’s premium, shipping, insurance, taxes and duties can add significant costs to your acquisition. We can calculate all that for you at artnet.

5. Enjoy yourself. Art collecting is excellent fun!

Browse artnet’s current auctions via artnet.com/auctions

Lenny Kravitz performs at the 2017 Leonardo DiCaprio Foundation Gala, with DiCaprio (centre) and Madonna (right)

Whether painting, music or immersive experiences, artists – and the art they produce – play a huge role in raising hundreds of millions of dollars for some of the world’s most deserving charities, says art auctioneer and LUX contributing editor Simon de Pury

Simon de Pury

I’ve done the auction for the Leonardo DiCaprio Foundation Gala for the past four years in St. Tropez. It has raised in excess of $100million for environmental issues. You know, we can try to save everything else, but if we don’t have a planet, there’s not much to save, so I find it very surprising that what should be probably our primary, main concern is just so low down the pecking order of people’s preoccupations. But Leo DiCaprio is probably the most important fundraiser for environmental issues in the world. It’s the longest auction of any auction that I do – people arrive at nine o’clock and it goes on till past 2am. So it’s a real marathon, because not only are there top artworks (he’s a very active collector, so all the artists donate their best works), but also experiences. There are once-in-a-lifetime experiences like going to the gym with Madonna or playing tennis with Federer.

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And the evening is interrupted by little musical intermezzos. So, last year Madonna gave a fantastic concert halfway through, and then the whole thing ended at 2.30am with an incredible concert by Lenny Kravitz. Once that was finished, the after-party kicked in with DJ Cassidy and there was the after-after-party at the home of Dmitry Rybolovlev. We were the first to leave at 7am. But the party was in full swing!

There’s more money in that tent than at any evening in New York. The combination between high-net-worth individuals – Russian oligarchs, people from the Middle East, former Soviet states, Latin America, America, Europe – mixed with top actors and top models, creates an electric, exciting atmosphere.

The other one that is very exciting is the amfAR Gala in Cannes, which always takes place at what I view as possibly the most beautiful hotel in the world: Hotel du Cap-Eden-Roc. The artworks are displayed in an incredible way. Coming out of the hotel, you see an alley leading down to the sea, and at the bottom of the alley is the star work of the auction. One year they had a Damien Hirst, the famous mammoth; another year, a huge sculpture by Jeff Koons. So, you can really show the works in a spectacular way, and once the guests come they all mingle on that beautiful alley.

The artist Joe Bradley – there is a long waiting list for his work, and he had a big show at Gagosian in Geneva – donated a really fantastic work for the auction. And it made €750,000, which is basically the price you have to pay if you’re lucky enough to be given the chance to buy one.

The other highlight of amfAR every year is when Carine Roitfeld curates a fashion show. And this year it was with 31 different designers, and she picks the theme, and she picks the dresses. One year it was all in gold; one year it was multicoloured; one year it was red. And then all these top models come down the stairs and walk up and down the catwalk and the stage with the most unbelievable music, and so it creates a fantastic atmosphere. And then, once all of the models are on stage, I come up and stand in front of them and start the auction. That’s by far my favourite moment as an auctioneer in any auction.

Supermodel Winnie Harlow at amfAR in Cannes this year

This year was the 25th anniversary of amfAR to raise money for Aids. Another Aids-related charity I’ve done auctions for is the Elton John Foundation. He invites 70 or so people to dinner in his home, outside London. It’s very intimate. He usually pairs up with another musician – John Mayer, Annie Lennox, Andrea Bocelli – and then he comes and plays himself. It’s really nice if you’re invited to a private dinner, so people pay a lot of money for their seat there – much more than they would for a larger gathering. During those evenings, we just sell three or possibly four items. So the main way of raising funds is people getting there.

The Elton John Foundation is one of the most effective foundations on the calendar in terms of research for Aids. He has been relentless for years and years with his Foundation, raising funds. It is remarkable just to see what he has done and how much he gives of his own persona, how much he gives of his own funds.

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For Aids there’s also the MTV RE:DEFINE annual charity auction. I do it every year in Dallas, in cooperation with the Goss-Michael Foundation, founded by George Michael and Kenny Goss. That is also a fun event because you always have each year an artist that is being honoured. This year it was Tracey Emin.

And the Robin Hood Foundation Benefit in New York raises the biggest amounts; you just have all these hedge-funders in the room and they say, ‘Now we’re going to put the numbers there… please put your pledges,’ and then bleep. ‘You’ve just raised $72million dollars, thank you so much.’

In terms of the cancer charities, there is Denise Rich, who founded Gabrielle’s Angels in New York. I do the Angel Ball auction every year. She takes the Cipriani Downtown, 650 people for a seated dinner. She had the whole Kardashian family coming last time – the whole family except Kim – and they are very close to her, which is very rare. One year she had Pharrell Williams performing and suddenly he said to me, “Simon, come on stage. I want to sell a dinner with me!” And all the women became crazy, screaming. Then Usher said, “I’ll join the dinner as well!” And that second impromptu auction raised more than the regular auction.

The Beyeler Foundation Summer Nights Gala in Basel, Switzerland, is the most original of any fundraiser, because director Sam Keller asks one artist to take over the whole museum and transform it for one night, which means that only as a guest do you get to see what the artist has done.

One year it was Olafur Eliasson and you arrived and everything was black and white, as if we were in a black and white movie. We sat down and started eating the food – black and white. It tastes bizarre when you don’t see the colours. Eliasson said, “Now you know what the world looks like without colour.” And then there was a total blackout and he said, “Look under your chair.” And everybody had this little lamp, and he switched a button and suddenly all the colour came back. The food started tasting very, very good the minute you saw the colour. It’s the most bizarre experience ever. He also did artworks just for that night, paintings all in different colours. All this was created just for the night.

I also love doing the New Museum Spring Gala in New York, because of the artists who attend. Very often you sell great art at these events, but you have no artists in the room – maybe one or two. But the New Museum event is carried by the artists. This year were three of my favourites – all women. Julie Mehretu, Cecily Brown and Elizabeth Peyton, who is my favourite portrait artist today. If you had to choose who would be your dream person to do your portrait, she would be top of my list, and the New Museum had shown a mid-career introspective of her. Besides that there was new work from Jeff Koons, from George Condo… there were something like 55 artists in the room.

In terms of the contemporary art world, the New Museum Spring Gala is possibly the most exciting one, because personally I always find that the most rewarding thing in terms of what we do is the contact with the artists themselves. Nothing is more stimulating. They have such a fresh way of looking at everything. And that’s what I love, because, after all, without the artists all the rest is meaningless.

Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury. Find out more: depurydepury.com

Kate Upton at the 2017 amfAR Gala Cannes

Charity art auctions are taking off around the world, and for the best and worst of reasons, says Simon de Pury, himself the world’s leading philanthropic auctioneer

Simon de Pury

In times past, the main philanthropic efforts in the art world used to be confined to the US, for a couple of reasons. Firstly, there is fiscal encouragement for individuals to make charitable donations in the US, which is not the case in Europe. And more importantly it is an integral part of the entrepreneurial educational philosophy in the US, that if you are successful, you give back.

Any successful person in any area in the US is expected to have one or two causes to which they contribute some of the fortune they have made. But over the past 10 years, things have changed. More and more wealth has been created around the world, and the art market has consequently become more global. This means I have witnessed efforts in philanthropy around the world increasing dramatically.

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It is very gratifying to see, and in many cases to be involved with, cultural institutions that organise regular fundraising events. We also see increasing numbers of organisations of friends of museums, whose main task is to raise funds for philanthropic and charitable causes. In some cases, these are to benefit the institutions themselves; and in others, funds are raised for important causes that are not adequately funded through governments.

Perhaps the ultimate art philanthropist is Maja Hoffmann, who has devoted so much energy to the new LUMA Foundation in Arles; designed by Frank Gehry, it is going to become a cultural art centre of major importance. She also funded the Fondation Vincent van Gogh Arles; and she is a donor to MoMA and the New Museum in New York, and the Kunsthalle in Zurich. She supports these institutions not just in financial terms, but also by putting together sophisticated programs. She is a shining example.

The amfAR 2017 Gala in Cannes

Then there is the growing area of non-cultural philanthropy, one in which the art world is becoming increasingly involved. It’s not a recent development (although it has been growing exponentially recently) . The art world was the first to mobilise in the early days of the AIDS epidemic, when Thomas Ammann, an art-dealer friend of Elizabeth Taylor and Audrey Hepburn, set up amfAR, which has raised great amounts of money over the years.

What is striking about the art world is that some artists have themselves made significant donations. Damien Hirst donated a beautiful golden mammoth which Len Blavatnik bought for $16m at the amfAR auction in Cannes in 2014. It’s now at the Faena hotel on Miami Beach and something of an Instagram magnet. It also happens to be one of best works in the Damien Hirst oeuvre. Hirst is the most generous artist I know; he has donated many millions of dollars’ worth of art to various charities over the years. Tracey Emin is also immensely generous, as is Chuck Close, who never holds back in supporting causes close to his heart. There are many others, too; artists these days are solicited on a daily basis to donate works to various causes.

Leonardo DiCaprio and Madonna at the 4th Annual Saint-Tropez Gala organised by the Leonardo DiCaprio Foundation in 2017

There is one lingering anomaly, at a time when we should all be highly concerned about the future of the planet: the fact that only three per cent of global charitable donations go to environmental causes. Leonardo DiCaprio is leading the way in devoting time and energy to raising awareness of the poor state of the oceans and other environmental issues, and I have had the honour of being auctioneer at the four large charity auctions he has organised in St-Tropez over the past four years.

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David Beckham arriving at the 2017 amfAR Gala

What is significant about these auctions is that they include works by artists such as Jeff Koons, Urs Fischer and George Condo, many of whom donate very substantial works. In 2016, of the 20-odd works on sale during the live auction, 15 were donated and 12 of them set new auction records. This shows that people are not simply buying art at these auctions as a charitable act – they are buying top works, which makes it sustainable and gives it extra purpose. Leonardo manages, through his status, not only to obtain top donations, but also to bring in potential purchasers from all over the world. In that tent in St-Tropez on the gala evening, there is a greater concentration of money than at the big auctions in New York.

What is increasingly extraordinary about these events is how global the audience is now. High net-worth individuals are coming from all over the world, with more and more attending from Russia, the former eastern bloc, the Middle East, China, Korea, Japan, Malaysia, Indonesia, Latin America and all over Africa. It has really become a global effort.

All of this also raises awareness, and once awareness spreads it becomes easier to raise funds. Offices that look after HNIs all now have specialists in philanthropy to advise their clients how they can help. People are getting drawn in for different reasons. Some people pay for the artworks because they just want the artwork. But increasingly individuals want to take responsibility because governments are not. One of the reasons philanthropy was initially more widespread in the US is that most institutions there depend on private donations, there being no public funding. In Europe, public budgets used to be much bigger, but with cuts, individuals have had to step in.

You can also see this with the instant mobilisation that takes place when something happens, for example the recent refugee crisis. Some artists are galvanized into action by such crises – Ai Weiwei has made a movie and marched on the streets of London together with Anish Kapoor. It’s the future.

Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury. Read more of his columns for LUX here.

Three paintings by Russian artist Erik Bulatov in his 2015 show ‘Bot’ at de Pury de Pury in London

The time is right for the art auction world to embrace the new digital technologies and take auctions online. That is the way to tap the vast reserves of potential new buyers, says our columnist Simon de Pury

Conceptually, I find myself fascinated by what is happening in the online world within the art market. This is a market that has been the most resistant of any to the digital revolution. And the likely cause of this is that it’s in nobody’s interest, in terms of the market’s key players, to make any changes to the way the system works.

But progress cannot be postponed forever. We have seen the rise of a number of companies that have focused on the online side of the art world. The pioneer of all of them, artnet.com, started 27 years ago with a price guide for artists’ works. For having information at your fingertips, they were the pioneer. Then you have companies in the auction space such as Artsy, Paddle8 (which recently merged with another online auction company, Auctionata) and Artspace which is also doing online auctions. The main auction houses also have an online side to their business.

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The difficulty that the main bricks-and-mortar houses have is that the minute they have a really exciting collection or group of works, their own specialists will fight to have it in their main sales rather than seeing it go to the houses’s online business. So already they effectively have internal competition built in.

Recently I teamed up with Arnaud Massenet, a co-founder with his ex-wife Nathalie Massenet of Net-a-Porter. Arnaud is a passionate collector with a strong interest in art, and so we have put on a number of auctions which we have held online with our company, de Pury de Pury. I also conducted the three first annual benefit auctions for the Leonardo DiCaprio Foundation. The first two were bricks-and-mortar auctions at which we raised $26m and $40m respectively. With the third one, which we did both live and with an online component, we raised $48m for the foundation. There were challenges such as having to develop a site that could handle the massive increase of traffic you can expect if you have a project involving a celebrity of the stature of DiCaprio. It was a good stress test for the online infrastructure. We have also used a mix of live and online sales for benefit auctions such as for the Fondation Beyeler in Basel.

Right now we believe in this hybrid model, but when you sell art works of quality, and when you put sales together that have been curated, you have to give the chance to potential buyers, if they wish, to see the works physically. You cannot just dispense altogether with offering that possibility to your potential purchasers. The approach is very much to have a stunningly staged physical exhibition, and at the same time, as enticing as possible an experience for the user who will participate solely online.

When you buy and sell artworks at a price range between $10k and $2m at auction with the main houses, you have to leave quite a considerable amount on the table in terms of the buyer’s premiums that need to be paid – 25% on top of the hammer price. Surely for works in that price bracket there must be a more efficient way of selling art, which should eventually put pressure on the commissions.

While the very top end of the market will always be about privileged personal relationships rather than internet sales, I believe that over the next two to five years we will witness a big transformation of the art market, involving a massive increase of its online component.

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At the moment, when you look at an auction online you have a very static image of the auctioneer and the experience is rather boring. This could quite easily be made to be much more lively, fun and animated to engage those who might bid from their office, home or swimming pool or from wherever they are following the sale. This will no doubt happen very soon. Online auctions will become a little more like some of the talk shows on American television, which are live and where you have a studio audience. Having an audience creates the atmosphere that comes across when you watch the programme, with laughing, cheering and clapping, so making it more of a show.

This is not so much of a radical transformation as some people may think. The big auctions now are packed with people filling the sales room, but as soon as you get above a certain price level most of the action takes place on the telephone. You just have the trade and some collectors who want to follow the market closely who remain in the room. So the challenge is to convey the atmosphere of what is happening and the mood of the room. The more successfully you can convey this, the easier it will be for people to get that feel without physically being there.

Photographs from Mario Testino’s show ‘Heat’ at the Dubai Design District, 2016

A key element is trust. The reason why some online auction companies have not been successful yet is that there is no trust in their expertise or track record. It is essential that such a record is established so that trust develops. A lot will be down to curating: at the moment online art and auction sites just have too much content, and need to have a clear curatorial vision. Once a track record for both buying and selling is established, it becomes much easier, because before that point is reached, you have to make ten times the effort for a tenth of the result. From my 16 years at Sotheby’s, I know that when you work for one of the main players of the duopoly [Sotheby’s and Christie’s], 80 to 90 per cent of the interesting works automatically cross your desk. You just have to make sure that you win slightly more often than you lose. What you lose gets sold by the other auction house. It is difficult for a newcomer in the online world to crack that.

Certain genres of work such as editions, prints and photographs lend themselves to online sales because, while you still need to get a condition report, you will likely have already seen works from that edition so know exactly what they look like. The minute you venture into genres where uniqueness plays a role, such as paintings or other one-off artworks, it changes. Also, the borders between various categories of contemporary culture are breaking down, so architecture, cinema, fashion and music now all cross over with art. We will have many more collaborations between these categories and the internet lends itself to this situation, as breaking down these barriers is done so much more easily online than in the bricks-and-mortar world.

The entry point of the internet is much less forbidding to those who fear crossing the threshold into the art world. It is much less intimidating than going into an auction house and brings many new potential buyers to the market. In one year, the number of individual clients at one of the big auction houses may be around 20,000 – that is an estimate, but in any case it’s a very small number and shows you how that the art market has a massive potential to grow. There is a very small group of individuals who are willing to pay $100m, or more, on a single work. There are slightly more people who are willing to pay $50m on a single work. Further down the scale, you have more people still who are willing to pay $10m, and many players at $1m. There is a huge number of people who do not collect or buy at all and who have no interest, to date, in spending part of their wealth on art. That suggests that the potential growth of the auction market is substantial, and new technologies are the best way to enlarge that art-buying public.

Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury
 depurydepury.com