The Bwindi Impenetrable Forest National Park, Uganda

Expeditions to the remote and barely explored corners of the planet are not for everybody, but with the help of luxury travel company Abercrombie & Kent, destinations previously considered inaccessible to the tourist are now, at a price, within reach. From the altitude of Everest’s Base Camp to the depths of the Danakil Depression, their Inspiring Expeditions will bring out your inner adventurer. James Parry meets A&K founder Geoffrey Kent to find out where on earth they are going next

Abercrombie & Kent’s founder and CEO Geoffrey Kent knows a thing or two about adventure travel. Born while his parents were on safari in Northern Rhodesia (now Zambia), he grew up “running wild on the family farm” in Kenya and remembers once asking his father, Colonel John Kent of the King’s African Rifles, where they were next going on holiday. “Somewhere we can’t drink the water,” came the laconic reply. No surprises then, that at the age of 16, Kent set off solo from Kenya on an overland trip to South Africa. “Travel is in my genes,” he admits, “and I can’t imagine not wanting to get out there and explore new places.”

Through Abercrombie & Kent (A&K), Kent has pioneered luxury adventure travel and has been instrumental in developing the much newer concept of ‘thrillionaire travel’, tailored for adventurous ultra-high net-worth individuals. Using private charter jets and other exclusive modes of transport from helicopters and snow mobiles to hot-air balloons and luxury yachts, A&K’s Inspiring Expeditions offer the super- rich unprecedented access to destinations that most people have never even heard of. Kent leads each expedition himself. “By utilising our ground-breaking network and contacts within the highest echelons of government – from tourism ministers and presidents to prime ministers and kings – we are able to make these adventures a reality,” he explains.

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The Inspiring Expeditions are bespoke, one-off trips of a lifetime. They take place worldwide and, while ranging widely in terms of what they offer, are united by core common elements – a sense of exclusivity and privileged access, plus the highest standards of everything. Even in the remotest locations, no effort is spared to cater for the whims of the most particular of guests, with everything from a Michelin-starred chef to a deluxe espresso machine flown in if required. The objective is to provide all the ingredients for a luxuriously thrilling experience.

But Kent sees such expeditions as providing more than a simple adrenalin rush in comfort. “Visiting remote destinations on itineraries designed for the individuals involved can help prompt an inner exploration of the traveller’s true self,” he explains. And those travellers are clearly relishing the experiences on offer. “We are still basking in the afterglow of another splendid adventure,” enthused one recently returned client. “We so enjoyed the varieties of destinations, food and culture, and as always, the team was sensational – competent, knowledgeable, patient and loads of fun.”

Exploring an ice tunnel in the Antarctic

Geoffrey Kent of Abercrombie & Kent at the South Pole

Meanwhile, the expeditions can pay dividends for local people, too. Back in the mid- 1980s, shortly after the creation of Abercrombie & Kent Philanthropy (AKP), set up to help positively impact the communities where A&K guests travel, Kent met with General Museveni of Uganda, who later became president of the country. Their conversation focused on how best to protect the country’s endangered mountain gorillas and benefit the local Batwa people with whom the great apes shared their forest home. As a direct result, A&K established the first luxury camp in the Bwindi Impenetrable Forest.

More than 30 years later, the camp is still there and AKP has also established a community hospital, a 112-bed facility providing care for 40,000 patients annually, a nursing school to train health-care providers, and a bicycle enterprise to help empower local women. “I’m exceedingly proud of what we have achieved there,” says Kent.

The view from the Abuna Yemata Guh church in northern Ethiopia

All the itineraries feature destinations chosen for being on the “road less travelled”, and which explore facets of a country or culture that may not be apparent or accessible. An upcoming expedition to Ethiopia will see A&K guests led well away from the usual tourist trail to unique places like the Omo Valley, celebrated among anthropologists as the home of a fascinating spectrum of tribal communities, some of which have little exposure to outsiders, or to the rock- hewn cliff-top churches such as Abuna Yemata Guh near Hawzen in the north of the country.

Read more: In conversation with the founder of Rallye des Princesses Richard Mille, the women’s only classic car race

Also in the north of the country is the salt- encrusted Danakil Depression, at 125 metres below sea level one of the lowest – and hottest – points on the planet. The intrepid explorer Wilfred Thesiger passed this way in 1930 and today’s travellers can contemplate a scene barely changed from his day. The Danakil is also known as the ‘Cradle of Mankind’, where the remains of 3.2-million-year-old Lucy, the oldest known hominid fossil, were discovered in 1974. Her skeleton is now in the National Museum of Ethiopia in Addis Ababa, and the thrillionaires will be given exclusive access to see it.

Base Camp on Mount Everest

Insights into the local culture are an important component of the expeditions and never more so than in a country like Bhutan, the ‘Land of the Thunder Dragon’ and visited on a previous expedition by Kent and his guests. The Himalayan kingdom was virtually closed to outsiders until relatively recently, and maintains a proud Buddhist culture as well as the many architectural masterpieces. Ancient and ornate dzongs, or fortress-monasteries, festooned with prayer flags and often perched in precipitous locations, dot the landscape.

Bhutan is unique in having a Gross National Happiness index, set up by the country’s king in 1972 as being more important than the conventional Gross National Product. A&K clients were able to attend a private meeting with government delegates to learn about how the psychological and spiritual well-being of the Bhutanese people has remained their nation’s guiding principle and how they set a benchmark that other countries might do well to follow.

The Taktsang Pulphug Monastery in Bhutan

Neighbouring Nepal receives many more overseas visitors than Bhutan, but very few of them are able to experience one of the exclusive highlights afforded to the guests on that particular thrillionaire expedition: a visit to the renowned and iconic Mount Everest Base Camp. A helicopter whisked the lucky few from the capital Kathmandu over some of the main peaks and glaciers of the Himalaya range for a bird’s-eye view of the world’s greatest mountain range before descending to the very spot where mountaineering history has been made.

Read more: Maryam Eisler’s Icelandic photography series

Another previous expedition saw thrillionaires diving from sumptuous super-yachts into the pristine waters of Palau in Micronesia. Often dubbed the ‘underwater Serengeti’, the seas around this archipelago of forested volcanic islands support a unique ecosystem defined by several hundred different types of coral and with more than 1,500 species of fish to swim with and marvel at.

But for those seeking some serious party time, then the smart advice is to join Kent on his Rio de Janeiro carnival expedition early next year. “Nothing beats Rio for sheer energy and that inimitable samba vibe,” he says. A&K guests will enjoy VIP access to the world’s most famous carnival, including a ringside seat at the main parade and the opportunity to don a suitably extravagant costume and join the throngs of other dancers and revellers at the Copacabana Palace ball. There will also be private dinners with Rio’s glitterati and the chance to relax on a luxury private yacht after all that partying.

The island of Peleliu in Palau, Micronesia

Every itinerary is meticulously researched and trialled by A&K in advance. As part of an expedition to Antarctica earlier this year (and which will take place again in 2020), clients were invited to submit suggestions for the naming of a previously unclimbed peak in the Drygalski Mountains that they would be tackling during the expedition. Careful scrutiny of maps and aerial photos led to the identification of several unnamed peaks potentially suitable for an ascent by non-professional climbers, but these needed to be checked out. Travelling solo, on foot and with all his gear on his back, a member of the A&K team spent several days camping in the foothills before determining which was the most suitable peak, as well as identifying a nearby glacier where the guests’ plane could land. It was exhaustive and essential planning that paid off handsomely when the eight clients, under the guidance of master mountaineer Marko Prezelj, safely scaled the peak that they had earned the right to call Mount Inspiring.

Meanwhile, there’s even the option of going on a round-the-world wildlife safari by private jet, lasting 25 days and spanning three continents, in a quest to spot giant pandas, tigers, mountain gorillas and lions. The price might not suit everyone, but that’s not the point. These are special tours for special individuals.

So, where next for A&K’s Inspiring Expeditions? Perhaps a mission to the Moon, or even Mars? No, at least not yet. Kent has discounted space travel as too unsafe right now, but he has other destinations up his sleeve. “I can’t deny that the world is well-travelled and that it takes innovative thinking to find new destinations,” he admits, “but there are still unexplored spots.” Among these he has his seasoned eye firmly on Gabon, a country in equatorial Africa that has placed an impressive 11% of its land area under national park protection. There are elephants, buffalo and lowland gorillas to go in search of in the virgin rainforest, as well as dramatic waterfalls and stunning beaches. “I remember seeing a group of elephants swimming off the beach with their trunks raised out of the water like snorkels,” laughs Kent. With sights like that to behold, is anyone up for a trip to Gabon?

Find out more: abercrombiekent.co.uk

This article was originally published in the Summer 19 Issue. 

The Horizontal Falls in Talbot Bay are regarded as one of the greatest wonders of the natural world. Image courtesy of Abercombie & Kent

Fresh from an expedition to the South Pole, Abercrombie & Kent Founder and LUX contributor Geoffrey Kent is planning his next trip to Australia’s last frontier: the Kimberley. Here, he shares his exclusive itinerary

At journey’s end, any passionate traveller knows the conflict of wanderlust: the more destinations you visit, the more you desire to see. Having completed another hugely successful and enjoyable expedition, to the South Pole at the very end of 2018, my thoughts are now turning to other exciting destinations for the intrepid.

In the far western corner of Australia lies a rugged and rarely seen frontier, enveloped by dramatic coastlines, gravity-defying waterfalls, ancient indigenous art and sheer wilderness.

It’s a vast and beautiful landscape of red dirt as ancient as the country’s Aboriginal history and as far away from the Australia trope as you can get. It’s the Australia we often read about but don’t often witness. It is, of course, the Kimberley.

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Revered as being one of Australia’s last frontiers, the Kimberley occupies almost 17 per cent of Western Australia, stretches for 421,000 kilometres and is as idiosyncratic as it is extreme. Home to sacred indigenous rock art, caves, and shelters as well as crashing waterfalls, rugged coastlines, unforgiving deserts, and limestone ranges, the isolation of this part of the planet only adds to its beauty.

Rock formations in the Purnululu National Park known as Bungle Bungles. Image by Ben Carless

But when it comes to exploring the Kimberley (an area larger than 75 percent of the world’s countries), it could be hard to know how best to go about visiting, especially if, like me, you crave adventure by day, luxury by night. The answer, of course, is boutique cruise ship or superyacht, backed up by helicopters and small fixed-wing planes. The feeling of climbing into a cosy bed with high-thread-count sheets after a day exploring a land off the beaten path – off any path, really, is indescribable.

Let’s begin a journey to the Kimberley:

Broome

A country township built on the mother-of-pearl industry, Broome had to quickly reinvent itself when the arrival of the now innocuous plastic button ended the world’s need for mother-of-pearl almost overnight. Luckily Broome is splendid, so when the town switched its focus from trade to tourism, business continued to boom. At its most popular during the dry season (April to October) Broome’s beauty really becomes apparent at sunset – particularly if you’re lucky enough to witness the Staircase to the Moon, Western Australia’s version of the Northern Lights. This natural phenomenon happens when the full moon rises at a low tide and casts its glow over Broome’s exposed mudflats. What’s left is a stunning optical illusion of golden steps rising out of the Indian Ocean. It’s best seen from Roebuck Bay, but you can catch it all along the coast.

Read more: Andermatt’s Mystical Mountains documentary series

Bungle Bungles

These stunning rock formations are found among the remoteness of the Purnululu National Park and have been sculpted by millions of years of erosion into the tiger-striped, beehive domes they are today. You must see them from above to appreciate the sheer scale of this fascinating and fragile rock massif, which stretches for more than 240 square kilometres.

The Lacepede Islands are home to green turtles and many bird species. Image courtesy of Abercrombie & Kent

Lacepede Islands

Set atop a coral reef, these four low-lying cay islands are an important nesting site for green turtles and several bird species including brown boobies, red-chested frigates, crested terns and speckled ruddy turnstones.

Horizontal Falls

Hop aboard a boat and take a trip to see Horizontal Falls. This phenomenon can be found in Talbot Bay. David Attenborough called these falls “one of the greatest natural wonders of the world” – the horizontally flowing waterfalls are created when massive tidal currents squeeze through two narrow gorges.

Swift Bay is the site of ancient rock paintings

Mitchell Falls

Take a helicopter ride across the rugged Mitchell Plateau and over the top of the sandstone-carved Mitchell Falls and its tumbling cataracts. Alight to explore the area on foot, perhaps enjoying a refreshing swim in the emerald-coloured, pristine freshwater pools formed by the falls.

Read more: Inside Bangladesh’s Rohingya refugee camps

Swift Bay

Named after the author of Gulliver’s Travels, Jonathan Swift. Located in the Bonaparte Archipelago and sacred to the Worrorra people, Swift Bay is the site of an incredible array of indigenous rock – the Wandjina (or Wanjina) style as well as the older Gwion-Gwion (or Bradshaw) style.

If I’ve ignited your curiosity and you can feel a visit to this historical and mythical part of the world becoming paramount, join the club, I’m fixated on the Kimberley. Meet you there?

Abercrombie & Kent will be hosting a Luxury Expedition Cruise to Kimberley in 2020. For more information visit: abercrombiekent.co.uk

andBeyond game drive in the Serengeti

Joss Kent is a born adventurer. Son of LUX columnist and Abercrombie & Kent CEO Geoffrey Kent, Joss left behind the family legacy to run luxury travel company, andBeyond.

With safari camps all over Africa, and hotels and lodges in select locations across Asia and South America, andBeyond is renowned for its creative approach, commitment to sustainability and spontaneous guest surprises (think champagne breakfast served at sunrise under an ancient baobab tree in the African bush).

Digital Editor Millie Walton speaks to CEO Joss Kent about the excitement and challenges of creating luxury escapes in some of the wildest places on earth

Joss Kent

LUX: What makes andBeyond different from other luxury travel companies?
Joss Kent: What sets us apart is our 27 years of experience and the passionate people who make up the andBeyond team. I am fortunate enough to run a company that is full of talented people who care deeply about what they do. They are, I think, principally driven by the belief that they can make a difference in the world we live in. It is andBeyond’s sole purpose to strive to leave our world better than we found it through our impact model of care of land, wildlife, and people. Alongside this, we also offer extraordinary guest experiences in Africa, Asia and South America.

LUX: andBeyond works with architects to create unique safari camps that differ from the traditional camp image, such as the andBeyond Sandibe Okavango Delta Lodge. What’s the andBeyond design brief? Is there one?
Joss Kent: With a more aware breed of traveller looking towards responsible luxury travel, lodge design is rapidly evolving. As a result, we are focusing our energy and time on trying to make sure that we build sustainably but, at the same time, don’t lose the creative edge that differentiates our guests’ experience. Our large number of lodge refurbishments and new builds showcases the wide range of design that the company’s portfolio encompasses. At the same time, we make sure that sustainability is an entrenched part of the design process. We believe that less is often more and emphasise the field experience that our rangers, guides and hosts offer over opulent lodge design. I believe that the game lodge of the future has a light footprint and uses 100% renewable energy. It uses no plastic, has a zero-carbon offset, a sensitive ecological footprint and a sensitive design, with a strong sense of place.

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LUX: Lots of people assume that luxury and sustainability don’t mix, but andBeyond is proving otherwise. What are some of the sustainability challenges that you are currently facing?
Joss Kent: Because some of the areas where we operate are in less developed countries, certain services are not readily available. For example, in South Africa recycling is easy to do. We have helped to set up community businesses near our lodges that collect our recyclable waste, sort it and sell it on to bigger recycling companies. In countries such as Botswana, Tanzania, Kenya or Namibia, which are less developed or where our lodges are a lot more remote, this is not as easy to do. In these cases, where we cannot recycle, we try to reduce our waste as much as possible.

We encounter similar problems when trying to source more sustainable goods and materials, for example, glass bottles. In some cases there are not available locally and we would be forced to import them. We then need to follow best practice in environmental offsetting, making use of the best compromise available and using other means to offset the impact that we cannot avoid.

andBeyond Bateleur Camp in Kenya’s iconic Masai Mara National Reserve

LUX: What do you understand the term ‘transformational travel’ to mean, and have you seen a shift in terms of your guests’ demands or expectations in recent years?
Joss Kent: Travel has evolved from the adage of taking only photos and leaving only footprints. The world’s wild places need us to do better than that. Now it’s about taking memories and leaving a legacy. These days, we find that guests want to be far more actively involved. Whilst spotting the Big Five on safari is inevitably a key goal and reason for staying at an andBeyond lodge, our guests also want to engage with the local communities and actively participate in conservation initiatives where possible – to have a sense of purpose when travelling.

In addition, more and more often travellers are time-poor and, consequently, want to have immersive and authentic experiences in a short space of time. In response to this demand, we have created a set of Small Group Journeys that are designed to cater for specific interests. Examples include the East Africa Photographic Expeditions, the Snow Leopard Expedition in the far north of India and our Mobile Camping Expeditions in Botswana.

Read more: Magical Mountain Touring in Andermatt, Switzerland

We’re also seeing that our guests want to invest in themselves and their families by meeting different cultures and learning from them. We have guests who want to improve their overall health – journeys that include meditation and yoga-focused retreats, such as the ones we offer in India, are becoming increasingly popular. The latest addition to our lodge portfolio, andBeyond Vira Vira in Chile, has a farm-to-table food focus and everything from the kitchen is organic, local and in-season. We’re increasingly incorporating wellness into our African safari experience – andBeyond Bateleur Camp just reopened in Kenya’s Masai Mara with a dedicated spa and fitness centre that overlooks an unbroken Mara vista, while andBeyond Phinda Rock Lodge reopened last year with a new rooftop deck for sunrise yoga and meditation.

LUX: andBeyond is known for offering some of the best wildlife experiences in Africa, but of course, you can’t guarantee that you’ll spot any animals. How do you still ensure that your guests have a fulfilling and exciting experience?
Joss Kent: Whilst offering exceptional wildlife viewing is a significant part of what we do, we have seen an increased demand for participative experiences whereby guests are looking for more than just spotting the Big Five. At andBeyond we pride ourselves on delving deeper into offering experiences that engage with the communities too.

We have been breaking down the barriers and including guests in the activities that take place behind the scenes in terms of conservation and community. For example, we offer guests staying at our reserves in South Africa the opportunity to get involved in elephant collaring and rhino notching, both activities that are necessary in monitoring wildlife populations when faced with the growing threat of poaching and decreasing habitat.

At andBeyond Mnemba Island and andBeyond Vamizi Island, where turtle nests are identified and carefully protected, guests travelling at the right time of year can safely escort hatchlings to the sea. We have also just launched two new Small Group Journeys: the Oceans Without Borders Small Group Journey and the Phinda Impact Journey. The former takes place on andBeyond Vamizi Island and is hosted by Dr Tessa Hempson, one of the leading Marine Biologists in East Africa. Here, guests will delve into the fascinating field of marine conservation and gain first-hand knowledge of significant environmental issues affecting the world’s oceans. The latter takes place at andBeyond Phinda Private Game Reserve in KwaZulu-Natal, South Africa. Whilst traditional game drives are integral to this safari experience, it also incorporates elements of our ranger training curriculum, as well as selected conservation activities.

An andBeyond boat safari in Botswana

Another differing experience is the insightful tours that we offer along with our community development partner, Africa Foundation. Our ethos of Care of the Land, Care of the Wildlife, Care of the People guides everything that we do and, through our work with Africa Foundation, we have been able to bring meaningful change to the communities around our lodges through education, providing clean water, healthcare, and small business development projects chosen by the communities. Whilst we have been arranging community visits and animal conservation activities with guests on more of a bespoke basis, we have also created philanthropic itineraries including Travel with Purpose in South Africa and Travel with Purpose in Kenya with the view to showcasing more than only seeing the Big Five when in Africa. Guests can choose to follow these itineraries as they stand or we can customise an itinerary to fit a guest’s specific interests. Through these experiences we ensure our guests are fulfilled and take away lasting memories and, in their own way, leave a legacy.

Read more: Founder of photo basel Sven Eisenhut on the art of photography

LUX: Many luxury hotels are embracing technology as a way of fulfilling guest experiences. How do you meet the demands of technologically hungry generation whilst still providing a sense of escape?
Joss Kent: We find that our guests want to disconnect from technology and reconnect with families and friends, sharing a meal and talking instead of everyone being distracted by their personal devices. We make this easier to do by trying to limit the connectivity options at our camps to our designed-by-nature lodge rooms, such as at andBeyond Sandibe Okavango Safari Lodge. After all, why stare at a screen when you could be looking out on the best of the Okavango Delta?

LUX: Alongside the camps in Africa, andBeyond offers travel experiences in a handful of destinations across Asia and South America, such as the Maldives, Bhutan, Chile and Peru. Why those particular destinations?
Joss Kent: These days, travellers are looking towards lesser discovered destinations and this is where we choose to operate.

In terms of the countries that we operate in, our vision is necessarily a long term one, as meaningful conservation and community development work takes a long time to develop, implement and measure. It has taken andBeyond 27 years to achieve our vision in Africa and we are continually developing and refining our activities there.

Private plunge pool at the andBeyond Phinda Rock Lodge suite

In Asia and South America, it is our intent, over a medium to long period of time, to replicate what we have done and achieved in Africa. Over the past two years we have started by establishing solid operating platforms (people, offices, touring and ground handling capabilities) on these continents and in those countries that we have chosen for the expansion of the andBeyond vision and model. This is vital, as it means we can now start to engage with governments, NGOs and individuals in seeking out areas of meaningful conservation impact and doing detailed assessments of whether our model will practically work. We have been actively in that assessment stage for 12 months now. It is as a result of the assessment phase that we are now specifically focusing on Bhutan, Sri Lanka, Chile, Argentina and Peru (the Amazon) as the core countries in which we can actively expand our model and vision.

Very soon we hope to have news on some big ideas that we believe in time will become very meaningful conservation and community development projects. They span large geographic areas and are complex and will take time to come to fruition. In parallel, we are close to announcing our first lodge on the ground in Asia (Bhutan) and have just made an announcement regarding andBeyond Vira Vira in South America (Chile). These all form part of the important build-up of our presence and capabilities and are the forerunners of the impactful 3Cs model work that will follow.

Read more: Luxury perched in the Himalayan foothills of North East India

LUX: andBeyond runs a number of community projects. How do you decide where to focus the company’s philanthropic efforts?
Joss Kent: We work collaboratively with our community development partner, Africa Foundation, whose methodology is based on a collaborative, consultative approach. Africa Foundation listens to the needs identified by the communities themselves and guides them in the process of considering the appropriate projects to address these needs. It then works directly with a project committee, consisting of community members who have been proactive in engaging with local stakeholders. Each project is led by a local champion from the community. Africa Foundation focuses on four key development areas that support community empowerment: education, healthcare and clean water, small business development and environment and conservation. Whenever we are looking to build or acquire a new lodge, we ensure that our impact model can be put into practice in every way so that it benefits the land, wildlife and people. Therefore, there are community projects taking place at each of our owned and managed lodges.

LUX: What’s next for andBeyond? Any upcoming openings?
Joss Kent: We have a lot of exciting projects in the pipeline, including the continued revamp of our existing lodges, the rebuild of andBeyond Phinda Homestead in South Africa (due to open in September). The refurbishment of andBeyond Bateleur Camp in Kenya is almost completed and andBeyond Phinda Vlei Lodge in South Africa also recently reopened with a new look. We also have the brand new andBeyond Tengile River Lodge in the prestigious Sabi Sand Game Reserve opening in December.

Over the past three years we have also taken major steps forward in our long-term goal of exporting our impact model out of Africa and into South America. We believe that the expertise and knowledge we have gained in Africa can, in time, create a meaningful impact on this beautiful continent and we are thrilled to be managing our first lodge in South America. As of September, andBeyond Vira Vira in the Chilean Lake District will be added to our expanding portfolio of lodges. For Asia, watch this space! We have exciting developments in the pipeline for Bhutan.

andBeyond Serengeti Under Canvas guest tents

LUX: Do you have a favourite andBeyond camp, and why?
Joss Kent: While all the andBeyond lodges have their own distinct feel, I have to admit andBeyond Serengeti Under Canvas is a favourite of mine. It really does take you back to the time of the old mobile safaris. The camp has a very light footprint, and the experience is all about the guide, the habitat and the wildlife, which are only separate from you by a thin layer of canvas. It gives guests the chance to really unplug in a technical world. There is nothing that beats relaxing around a proper campfire, or the bush TV, as well call it. Here you can fall asleep to the sounds of the Great Migration, curled up against a hot water bottle, and wake up to the sunrise peeking through the canvas flaps of your tent. At the end of a great day out in the bush, preferably walking, you can relax under a piping hot bucket shower under an African night sky.

LUX: How do you relax?
Joss Kent: I love outdoor activities like mountain biking, trail running, kite surfing, polo and riding. I have also recently got into night-time meditation using the Headspace app.

andbeyond.com

The captivating expanse of the Moroccan desert

In his latest column for LUX, Geoffrey Kent, founder of leading luxury travel company Abercrombie & Kent, discusses the growing interest in luxury adventure travel, recalling his own thirst for exploration and the importance of a personalised experience.

Geoffrey Kent on his motorcycle adventures

A rise in luxury adventure travel can be explained in many different ways – whether it be a desire to escape the norm, a wish to discover uncharted territories or a need to rediscover a sense of self. Whatever the reason, adventure means something different to everyone and there are some amazing opportunities out there to be experienced.

My early years in Kenya were spent exploring the Aberdares barefoot, much to my mother’s chagrin. When I was 16, I rode a Daimler Puch 250cc motorcycle from Nairobi to Cape Town and I joined the British Army in 1959 (only after I’d climbed Kilimanjaro, of course). My desire for adventure has always been the driving force in my life.

During my solo bike ride from Nairobi to Cape Town, I stayed in a five-star hotel for the first time. I then realised that any adventure is made more palatable if by night, fresh sheets, a spring mattress, security and luxury are offered.

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In recent years, more and more travel companies have taken this idea on board and their offerings will inspire anyone who looks for both luxury and adventure in their travels. There has been a sea change in what luxury adventure means. It is becoming a far more personal and involved decision. But how can we make this more different, exclusive and unique?

I recently took a group of adventurous clients into the heart of the Arctic Circle to experience the mesmerising phenomenon of the Aurora Borealis. From a wilderness lodge, each night we watched the skies for the Northern Lights. By day, we met local Sami nomads with their reindeer herds and their mystical Shamans.

A wild reindeer grazing in Norway

For those looking to experience a complete unknown in lesser-visited places, I recommend a trip to the Indian state of Nagaland on the Myanmar border. Here, eagle-hunters and Mongol herders will introduce you to their traditional way of life, creating an understanding of their culture and customs which goes beyond any text-book description.

Read more by Geoffrey Kent: The hottest luxury travel destinations for 2018

Although it is clear that adventure travel is not reliant on adrenalin anymore, for some people adding these elements in can create a whole new level of experience. Taking control of your own desert 4×4, having received expert guidance from a former logistics officer of the Paris-Dakar Rally, could reveal Morocco to you from a completely different perspective.

All options for luxury adventure travel are open to us now. We have the expertise and knowledge to build amazing adventures in exactly the way people want to live them. A backpack and a map may promise adventure for a student but for a time-poor customer, combining the unknown or the unexpected with knowledge and seamless logistics makes the experience accessible.

One of the world’s most mesmerising natural phenomena: The Northern Lights

Adventure travel is a step into the unknown. Add luxury and you are making it a transformative experience with personalised service. But it is also so much more – experiences you never dreamed of, sights you never expected to see, like the beauty of a silent sunrise in Iceland or the inexplicable phenomenon of the Northern Lights.

Life is richer and deeper with these experiences. Holidays should always enrich our lives – however we personally choose to make that happen.