What do you get when you squeeze all the opulence and exclusivity of a private members’ club into a box about the size and shape of a telephone booth? You get One Square Club, the gleeful brainchild of London-based performance artist and self-described flâneur Tom Pope, and he’s taking it to LA.
DEUTSCHE BANK WEALTH MANAGEMENT x LUX
When, a few years ago, Tom Pope discovered that one square meter of residential real estate in London’s upmarket Kensington & Chelsea cost £11,365 (approximately $15,000) it sparked a brilliant idea. “I thought, this is nuts,” he recalls. “How do they get that value? What is it based on? I had to do something.” The result is One Square Club. Membership lasts no more than a day and the fee is based on the average value of one square metre of property wherever the club is. “It’s interesting how the property and art markets attach certain values, and how these values fluctuate,” he says. “As such, the value of the club’s membership goes up and down depending on where it goes.”
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Members are treated to an intimate one-on-one with Pope himself. The interior is kitted out with a bar, luxurious wallpaper, cozy lighting and a miniature art display. Pope will make you a drink and listen to your woes. Or sing karaoke with you. Or talk philosophy. In fact, anything you like, even sitting in comfortable silence. Now, with the help of Deutsche Bank Wealth Management, he is bringing One Square Club to Frieze LA. It will sit inside a fake shop window on a Paramount Studios film set, and visitors can enjoy about five minutes’ membership. “There’s a lot of interesting mirroring going on here with the concept of film stars and celebrities and the idea of celebrity itself as an exclusive club,” says Pope. “I think it fits in here perfectly.”
To read a full interview with Tom Pope visit: deutschewealth.com
This article was first published in the Winter 2019 issue.