Ava Doherty reports on Tumi and McLaren’s collaboration on a limited-edition luggage collection titled ‘Unpack Tomorrow’, appreciating the history of the British motorsport brand through motorcar themed designs
The quintessentially English motorsport brand, McLaren, has paired with the travel and business manufacturer Tumi to produce unique limited edition travel pieces to commemorate McLaren’s 60th anniversary.
The collection was unveiled at the final event of the brand’s Spring 2023 campaign, ‘ Unpack Tomorrow’ which championed the Tumi crew member and McLaren Formula 1 driver Lando Norris.
Tumi and McLaren’s commemorative partnership aims to combine fashion, technology and lifestyle. The brands aimed to highlight their shared ethos of functionality, modern design dialogue and a forward-facing outlook.
Goran Ozbolt, Chief Designer art McLaren Automotive commented, “This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies.”
New technology incorporated into their design process includes ultra-durable Tegris composite material, flexible CFX carbon fibre accents, and the integrated USB charger of the Velocity Backpack.
Tumi aims to further globalise its partnership with McLaren with an international content series at key Grand Prix races featuring influencers, community engagement and exclusive prizes.
Tumi’s Creative Director, Victor Sanz said, “We are thrilled to have collaborated on this collection with McLaren, utilising their famous papaya colour and combining modern, lightweight materials to create luggage, bags and accessories that celebrate their 60th anniversary.”
Find out more: tumi.com/McLarenCollection
