The long-standing friendship between Caroline Frey, Chief Winemaker and Vigneronne, La Chapelle and Peter Gago, Chief Winemaker, Penfolds, catalysed the creation of Grange La Chapelle

Australia’s Penfolds Grange and France’s Hermitage La Chapelle have come together to create Grange La Chapelle, a top Shiraz wine that is rewriting the rules of the fine wine world, says LUX Editor-in-Chief Darius Sanai

We live in an era of luxury collaborations. Whether it’s Fendi and Versace, Louis Vuitton and Yayoi Kusama, or LUX and artists like Jeff Koons and George Condo, working together is the new chic.

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And why not? It brings great minds, and creativity, together rather than working in parallel and competition.

In the wine world, there have also been collaborations, albeit in a rather different way. Famously, Château Mouton-Rothschild commissions celebrated artists to create its labels – its collaborators include the likes of Picasso and Francis Bacon.

Caroline Frey and Peter Gago tasting their new wine

And over the last decades, great wine estates have worked together to create new wineries, most notably Opus One, created by the same Rothschilds and California’s Robert Mondavi.

But, nobody has ever created an actual wine that is a physical collaboration between two celebrated wines. Until now.

Read more: Coralie de Fontenay on women luxury entrepreneurs

Grange La Chapelle, announced this week, is a collaboration between the most celebrated wine of Australia, Penfolds Grange, and one of the most historically notable wines of France, Hermitage La Chapelle.

When we say collaboration, we don’t mean that the two companies worked together to create something new and put a label on it.

A bottle of Grange La Chapelle 2021

No, Grange La Chapelle is literally a blend of Penfolds Grange and Hermitage La Chapelle, 50-50, to create a groundbreaking, unique and completely new concept in the world of luxury wine.

For wine connoisseurs, it’s like Ferrari and Aston Martin coming together to create a new car. And there is method in the creativity: both Grange and La Chapelle are, famously, made from the Syrah grape, which is called Shiraz in Australia. Both are showcase examples of it: Grange is widely considered the best New World Shiraz, beloved of collectors, and has a shout at being known as the best Shiraz/Syrah in the world, full stop.

Hermitage La Chapelle, meanwhile, has a storied history, being produced as one of the standout wines of the great Hermitage area south of Lyon (all made from Shiraz) throughout the 20th century. Indeed, before Grange gained global fame in the 1980s and 90s, Hermitage La Chapelle would have been many people’s choice as the greatest Syrah (Shiraz) in the world.

‘As the project progressed, I saw the elegance in Grange and the strength in La Chapelle’ – Caroline Frey

And now, they are together. LUX has not yet had the pleasure of tasting the new wine, but can imagine the producers are spot on when they say that it is “bold, yet elegant, structured and expressive”.

Read more: Meet the next generation philanthropists

Peter Gago, Chief Winemaker, Penfolds, comments that “this friendship created and idea, this idea became a trial, and the trial became a wine. Who would have thought…”

Caroline Frey of La Chapelle notes that “as the project progressed, I saw the elegance in Grange and the strength in La Chapelle” – encompassing the general view that the Australian wine is more powerful than the French – although, connoisseurs would say, it has always been every bit as complex.

Frey and Gago at Château La Lagune

Grange La Chapelle is about much more than an exciting and delicious new wine for collectors to get their hands on: it is a rewiring of the circuit diagram that underpins the wine world, which previously stated that you simply didn’t create a blend of different estates’ wines from different continents. Penfolds has form here, previously creating flagship wines itself from France and Australia and creating fine wines from three continents: Australasia, Europe and North America.

And why not? If Fendi and Versace can do it, so can Penfolds Grange and Hermitage La Chapelle. Now you know what to serve at your next dinner, and you can be sure your guests, however wine educated, will never have tried it before.

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A collectable Penfolds St Henri bottle

It’s a given: when you gain enough wealth, you start to collect what interests you. But what really drives the collector of wine, art, watches or cars? Immediately below, LUX Editor-in-Chief Darius Sanai, himself a collector, gives his views; and then we speak to some prominent figures in each of those worlds, including the chief winemaker of luxury wine house Penfolds, who is also a collector, for their own, unique, analysis

Is collecting – wine, art, watches, cars, anything – about passion, investment, obsession, love, show? It can be about any or all of these, sometimes with a serious splash of philanthropy thrown in (and more than occasionally, a dash of kleptomania).

One definition of collecting might be having more of any single category of object than you can ever make use of. No serious wine collector, however bibulous or generous, will ever be able to consume their entire collection. A car collector will have desirable and much loved cars that they don’t drive for months, sometimes years, due to lack of time. Art collectors, who have the luxury of being able to display all their works simultaneously, frequently don’t have the space to do so.

A rare, manual transmission 2004 Ferrari 575M with Fiorano race handling package, from the collection of Darius Sanai. Photographed at Cliveden House, one of England’s most sophisticated luxury hotels

What I love about collecting – and I indulge to different scales in all the categories above – is that it is essentially human, in that it is quite irrational. Why have more of something than you will ever make use of, and still spend your time and energy acquiring even more of it?

It’s usually not about investment. Sure, most smart collectors have a hope that there will be a financial upside to their acquisitions. And it can be very lucrative: fine-wine prices have increased by between 300 and 400 per cent since 2000, more for some special wines. The great classic cars have rocketed in value. And everyone knows how superstars emerge onto the art market. But very few collectors of anything have investment as their primary motivation.

What you need more than anything else to start a collection is passion. And perhaps a hint of obsession. I bought my first bottle of wine as a student, driving a little French sports car through Burgundy. It’s still there, as a kind of founding stone, which is pointless, really. My first significant artwork was acquired from a group show I attended in Italy in the late 1990s; the then barely known artist has since become very famous, but I bought it because I liked the artist.

A vineyard at Wrattonbury, Australia, whose Cabernet Sauvignon grapes are used in Penfolds’ now-legendary Bin 707

Passion leads to exploration, education and expertise. The greatest collectors make the market. But, ultimately, collecting is about enjoyment: the art on the wall of the private museum, a different watch on your wrist every day, a great wine shared with friends.

In this, wine is in a category of its own, because when you enjoy it you consume and destroy it. My Penfolds collection (I bought my first Penfolds Bin 707, a case of the 1992 vintage, in the late 1990s) is depleted because it is so delicious. It makes opening a bottle more special than gazing at an artwork or climbing into your favourite classic Ferrari, as it’s all about taking a moment in time to enjoy a bottle made at a moment in time and that will never exist again. Good health.

Darius Sanai

Peter Gago, Chief Winemaker of Penfolds, is also an art collector

THE WINE CREATOR: Peter Gago

Chief Winemaker at Penfolds, Peter Gago is the maker of hyper-collectable wines such as Grange. He is also a passionate observer of the wine market

LUX: What would you say makes a wine collectable, rather than just good?

Peter Gago: Just as beauty is in the eye of the beholder, wine quality and appeal is palpably subjective. However, global third-party endorsement – scores from highly regarded critics – do anchor a wine collectability index. Coupled with a great story, track record, rarity, historical secondary- market appreciation, the collectables follow. This humble collector also collects many elusive “good” wines that still improve in the cellar and reliably deliver alluring secondary and tertiary maturation characters over time.

A Penfolds Grange 1953 at the brand’s Recorking Clinic: in its early days, it was known as Grange Hermitage. This bottle is almost priceless

LUX: A number of Penfolds wines have become collectable over the past years. Did you expect this to happen when you made them?

PG: At Penfolds we aspire to craft wines with a propensity to cellar, that mature gracefully over time. We also retain a culture of releasing Special Bins that by their very nature are rare, smaller-volume, high-quality intermittent releases, which can only be created in stellar vintages, allowing our other wines not to be short-changed or compromised. Our flagship wines – Grange, Bin 707, Yattarna – are rewardingly and intrinsically collectable. “Baby Grange”, Bin 389 Cabernet Shiraz, remains an affordable collectable – regularly and officially listed by media as the most cellared red wine in Australia.

Read more: Prince de Galles, Paris Review

LUX: Can a buzz about a wine among collectors happen unexpectedly, for example, after a particular auction sale or article, or a celebrity collecting it?

PG: Most definitely. The catalysts of the next big thing and early entry are what speculators across all collectables (and the stock market) try to ID and second-guess. Consolingly, the classics still deliver, but you pay for what you get. Courage, gut feel and risk-taking should be part of the collector’s cerebral toolkit. Celebrity equals awareness, not necessarily reward.

Highly collectable Penfolds Grange in the cellars at Magill Estate

LUX: Can a wine become too collectable, meaning it is only traded and stored, never consumed?

PG: I don’t think so. Ultimately, almost all wines are poured, albeit some unfortunately after their use-by. The more expensive, oftentimes the greater the deliberation. Having said that, many great wines are cellared for decades awaiting an optimal moment in time within the expected drinking window. And, only very occasionally, some wines from lesser vintages are retained for pure collection purposes only – to chronologically complete collection sets.

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At Penfolds Recorking Clinics, which we have hosted globally now for over 33 years, we witness first-hand the good, the bad and the ugly of collectability pursuits. Collectability and cellarability go hand in hand. So many collectors collect but don’t protect their investment by cellaring properly. And, not to forget, older, more fragile vintages don’t appreciate travel or movement, whether traded or not.

LUX: Which four Penfolds wines would you call out especially as collectors’ items and why?

PG: First, what is the current and available must-buy, smart-money, insider-buy Penfolds collectable – and a cult wine in the making? Without hesitation, the 2018 Penfolds Superblend 802-B Cabernet Shiraz. Why? All the “Y”s align.

Penfolds St Henri barrel hall, Magill Estate

Quality: very high. As an indicator, all its global scores are in the high 90s. A1-grade fruit, stylistically different to that of Grange or Bin 707, yet at a similar quality level. Rarity: of a significantly lower volume than our flagship, Grange. Not released every year, so no 2019, 2020 or 2021. French oak maturation only. Synergy: blending Cabernet Sauvignon and Shiraz is a time-proven magical Australian wine blend, one with a proven track record of high quality and cellarability. Symbolically: this 2018 vintage is the first release (always over-delivered). There will probably be only two to three releases per decade, if the weather gods oblige. Affordability: it’s not cheap, yet not too “silly” a price, AUD$900 (£461) per bottle.

Significant appreciation to be expected once collectors find out. Supply and demand will then drive secondary-market pricing. Don’t tell too many friends. The other three I would choose? Easy, deliberately across style and pricing: Grange, usually the older the vintage the better; St Henri, pick the right vintage; Bin 389, in most vintages buy cases, not bottles, and your children and friends will thank you.

A Penfolds vineyard. Almost uniquely among the world’s greats, Penfolds top wines are made from a blend of different terroirs, which can vary year on year; some are even made from a combination of vineyards on different continents

THE WINE COLLECTOR: Adam Smith

Based in Western Australia, Adam Smith has been collecting Penfolds wines for more than ten years

LUX: Did I hear right that you had your first wine aged 13 because, being Italian, your nonno and nonna would give you small glasses of red?

Adam Smith: Exactly, from the age of 13. From that age, every time we would go to see them I remember having a little red wine, and if we went for dinner somewhere or at a restaurant, they would pour me a half glass of red.

Read more: How art is remediating environmental and societal damage from overdevelopment

LUX: Always with food, right?

AS: That’s exactly right.

LUX: Let’s fast forward, how did you embark on your Penfolds collecting journey?

AS: I went down to the local bottle shop, grabbed a bottle of Penfolds, tried it and absolutely loved it. I think my wife and I were playing a game of chess that night. I ended up buying more. As the wine had just been released, the girl behind the counter said, “Look, we need to keep some back for the tasting night!”

Rare and desirable bottles at the Penfolds recorking clinic

LUX: Do you have in mind what the occasion would be for drinking a wine when you buy it for your collection?

AS: It’s not really about special occasions for me. Right now, whatever I am buying, I just try to drink one now and keep some to see how it evolves over time.

LUX: What do you enjoy about collecting wine?

AS: What I like about wine is that you can drink something that was made at a certain memorable point in the past. In 1998, for example, I was in my first year of high school and I am now drinking wine from that era. It’s the closest thing to time travel. I like to associate wine that I collect now with certain dates in my life. So 2011 was a pretty bad year for wine, but my wife and I got married that year, so I have a lot of wine from 2011.

LUX: I hear you have bought an enomatic, the wine dispenser that enables you to have just a glass, or even less, of a bottle, without it spoiling the bottle. It’s a fantastic idea.

A Penfolds vineyard in Adelaide Hills in Autumn

AS: Yes, I have eight spaces in mine. So I’ve had a Cabernet from the Napa Valley, and then another Cabernet from Western Australia, the Margaret River region – and from all over Australia. It’s fantastic, I must say. It’s the best thing I have ever bought.

LUX: Do you collect to drink or to sell?

AS: I am not necessarily trying to sell any. I am trying to build a cellar, and I do want to drink them. What I have been buying over the past few years – and I have stepped it up since I started building a cellar – I am planning on drinking those over the next five years plus. I like doing comparisons of vintages. I also want to do more tastings of the same wine in different vintages – vertical tastings.

LUX: What are the Penfolds bottles you are most looking forward to drinking?

AS: I have a special one coming up and that is the Grange ’85 in January, for my 40th. My wife’s is a couple of years later so that will be an ’88. Right now, I haven’t really drunk anything super precious. The ’98 is in there at the moment and the 2021, but nothing that I have collected for long enough that I’ve wanted to open yet.

‘You can tell it’s Penfolds’ – Adam Smith

LUX: Who do you share your wine with – does your wife have a glass?

AS: Yes, she does. She made the comment, “You can tell it’s Penfolds.” Regardless of what you are drinking, it has that thing about it [the “red stamp”, as it is called by the Penfolds winemakers].

LUX: What are the most precious bottles of Penfolds in your cellar? The Granges ’85 and ’88?

Read more: Ultima Collection Crans-Montana Review

AS: Yes, that’s right. I also have a couple of very old bottles. I have a couple of ’69s, ’70s and ’71s in there, which look like they’ve probably passed, and I’m not sure whether I should be drinking them or not.

LUX: You might need to check in Andrew Caillard’s book ‘Penfolds: The Rewards of Patience‘ for guidance on that.

AS: I certainly will!

The Rolex Day Date Eisenkiesel

THE WATCH COLLECTOR: Josh Srolovitz

Director of Trading for 1916 Company in Hong Kong, Josh Srolovitz started collecting watches in 2011

I see watches as a reflection of my personality, and in some cases they serve as reminders of significant milestones. One piece is my Rolex Day Date Ruby Dial, which I acquired to commemorate the birth of my daughter in the month of July, which is associated with a ruby birthstone.

I view my collection strictly as a passion project, not as an investment. Many of the watches I own may not go up in value, but if I truly love the watch itself this does not bother me. I base most of my purchases around aesthetics. However, there are some vintage and discontinued pieces whose rarity I find very attractive. Brand heritage is also an important factor to me.

De Bethune DB25 Starry Sky 1 watch, from the collection of Josh Srolovitz

I love the “hunt” for a watch. Finding a piece that I’ve been waiting a long time for is very rewarding. It helps me to appreciate the watch even more.

For collectors in general, the motivation to collect can come from a variety of factors. For example, it could be a watch they saw earlier in their lives that perhaps they were unable to acquire at that time, or chasing a long-time holy grail that they have dreamt of, or even a piece they saw in another collection that stuck with them. There are also collectors who are driven by hype, and what seems to be fashionable in the moment. However, in my experience with the most significant collectors, rarity, exclusivity and condition are the three motivating factors behind most of their collections.

Watch-collector social events are very important to me for building a sense of community and for meeting like- minded individuals. In fact, I have met some of my closest friends through my passion for watches.

Art collector Alia Al-Senussi

THE ART COLLECTOR: Alia Al-Senussi

Alia Al-Senussi is a leading global art collector and patron, and senior adviser to Art Basel and the Ministry of Culture of the Kingdom of Saudi Arabia

There are so many reasons why people collect. The most famous and fun stories revolve around those who have an insatiable desire to bring something home to their universe.

There are legendary collectors who come from families involved in the arts; others are exposed to the art world as they grow older. For people like me, collecting means you are supporting artists and the ecosystem of a cultural community.

At the beginning of my collecting life, I would often get asked what kind of collector I was. I would say, “Oh, I’m not really an art collector.” My best friend Abdullah Al-Turki, who is one of the best art collectors of our generation, corrected me and said, “That’s not true, you are a collector of art experiences.”

‘Kama Mama, Kama Binti (Like Mother Like Daughter)’, 1971-2008, by Hank Willis Thomas, from the collection of Alia Al-Senussi

My motivation is having pieces around me that remind me of people I’ve had wonderful interactions with. Those pieces could be objects, prints, editions or paintings; things that are meaningful to me. I am also interested in art as a catalyst for social change, and pieces that bring the world closer together.

Increasingly, I see collectors revolving their collections around a theme: for example, collections based on women, a geographical location, politics etc. This idea of collections that are centred in a moment is something you see more and more. You also have these legendary collectors who collect everything from old masters to contemporary and everything in between.

‘Suspended Together – Standing Doves’, 2012, by Manal Al Dowayan, from the collection of Alia Al-Senussi

The discovery of artists is definitely a factor for me. It’s about my enthusiasm for that person or institution. Nour Jaouda is a talented young artist from Libya who was featured in the Venice Biennale as the youngest artist there. Then she had a solo booth presentation at Art Basel just two months later and now has a foothold in the international art world. I had the honour of hosting a dinner and talk with her, bringing her together with the Tate curator and a room of major museum directors, curators and collectors. Now they have started collecting her. I was just part of a larger story, but of course all those things fit together in a really wonderful puzzle.

If someone was starting a collection, I would advise them to read, attend, meet. Read as much as you can in the art media and in LUX! Attend shows, openings and art fairs to see what you fancy. Meet people, because you will find someone who will be your art-world buddy, an artist who really speaks to you, or a gallery that understands you.

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Penfolds creates wine from multiple vineyard sites

Think of the world’s great historic wine countries, and you might think of France, or possibly Italy or Germany. Yet one fine wine brand celebrating its 180th anniversary this year hails from the other side of the planet. Penfolds, maker of iconic wines like Grange and Yattarna, prized by collectors around the world, was founded in South Australia at a time when King Louis Phillipe I ruled over France. Penfolds was founded a few months after vulnerable and celebrated champagne house Krug was created on the other side of the world – giving it the status of effectively being an Old World estate from the New World. Nearly two centuries later, Penfolds produces great wines from France, and the US, as well as its native Australia. Here, we take a look back through the archive of the world’s most innovative luxury wine brand

wines

Penfolds was formed around the same time as the Krug champagne house on the other side of the world, at a time when the Habsburgs ruled much of Europe, Queen Victoria was in the early days of her reign, and China was ruled by the sixth Qing emperor. Back in 1844 and for the years after, Penfolds became known for producing high quality brandy (in rather beautiful bottles, shown here); the length of its heritage adds to its status as effectively an old world wine house from the new world.

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classic car even the LUX car collector community may not have seen before, the Penfolds bottle cars made up in style what they lacked in high performance. They operated during the 1930s and 40s to promote Penfolds.

Used as delivery vehicles, they were often seen at Royal Shows and leading vintage processions. Penfolds Magill Estate in South Australia has a small-scale working replica and meanwhile Ferrari might be seen to have (inadvertently) produced its own tribute with the collector-only single seater SP1.

This ad from the 1930s shows the craft of grape harvesting – very much on trend 180 years later – and features a strapline which has remained a constant in Penfolds literature throughout the decades since – 1844 to Evermore. For a New World wine company with global reach, reminding its collectors and consumers that it has a history longer than many fashionable estates in the Old World, has been a constant.

The community and sustainable development element, now so important in many companies’ ESG programming, has also been a constant and in 2024, its 180th anniversary year, Penfolds launched a new sustainability programme entitled Penfolds Evermore, which includes a global grant program that will see the brand donate $1 million AUD over the next 5 years to support local community initiatives around the world.

Age is an enduring and essential piece of messaging in the fine wine world. Better wines become better with age; old vines produce better grapes; and age is also a component of heritage. All of this is alluded to in this Penfolds advert which appeared in the Australian newspaper, in 1934.

The picture on the wall in this ad creative is in fact a Penfolds ad itself, featuring a well-known New Zealand-born champion thoroughbred racehorse in Australia called Phar Lap, whose trainer was a friend of Leslie Penfold-Hyland. The inclusion of the decanter, as well as allowing the play on words, also suggests Penfolds wines need to be decanted – either because they are complex and need aerating, or because they can be aged a long time and throw a sediment, which needs decanting out.

White Burgundy, Claret, Chablis – all are French wine types from specific regions. Back in the 1960s, global wine companies were allowed to use them to describe wine styles from elsewhere. Not only is this forbidden now; a company like Penfolds has more than enough of its own identity not to need to need the allusions. Seeing this advertising now made us wonder, though: Penfolds Yattarna Bin 144, its flagship Chardonnay, is made from the same grape used in white Burgundy and Chablis.

Does it taste like either? Our view is that it has an intensity and complexity of its own, while retaining the freshness of the top French Chardonnays from areas like Chassagne-Montrachet and Corton-Charlemagne.

Read more: A tasting of 31 years of Penfolds Bin 707 Cabernet Sauvignon

One of the rarest and most sought-after wines in the world, Penfolds Bin 60A 1962 is considered by many to be the finest Australian wine ever made. Decanter magazine named it as as one of its top 10 wines to try before you die in 2004.

Made by legendary Chief Winemaker at the time, Max Schubert, who had previously created Penfolds iconic Grange in 1951, 1962 Bin 60A is a blend of two-thirds Coonawarra Cabernet Sauvignon and one-third Barossa Shiraz. The wine was never commercially released and is now among the rarest and most sought-after wines in the world.

Sitting alongside Grange in the upper echelons of the Penfolds portfolio is St Henri. Originally made by a Frenchman, Léon Edmund Mazure, in the 19th century at the Auldana winery, which neighboured Penfolds Magill Estate in Adelaide, Penfolds bought the property in 1944, and in the 1950s, while winemaker Max Schubert was busy creating a Bordeaux-esque wine which would go on to become the legendary Grange, another winemaker at Penfolds, John Davoren, re-created the original Auldana style, using the historic name, St Henri. Regarded as a wine with spectacular ageing potential, St Henri is a collectors’ item beloved of many wine critics around the globe.

Read more: Travelling Botswana on Eco-safari, Review

Penfolds is the most imaginative and thoughtful fine wine company in the world – without any doubt. Nobody else makes wines at the top level from the US, France and Australia, including blends from these countries, and nobody else pushes the boundaries while retaining the highest quality.

To evolve while keeping icons (like Penfolds Grange) at its heart is a challenge: all the remarkable given that there have only ever been four Chief Winemakers at the helm of Penfolds – Max Schubert, Don Ditter, John Duval and Peter Gago; Gago himself has been in charge for 22 years. There’s no complacency here, and a fascinating desire to keep creating something new, while retaining the respect and acclaim of the fine wine world.

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Reading time: 5 min
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house

The Magill Estate, South Australia, home of Penfolds since 1844

One of the world’s great red wines comes, unusually, not from a hallowed single piece of land, but from an ever-varying blend of vineyards in South Australia. Penfolds Bin 707 has risen meteorically into the consciousness of wine collectors in the last couple of decades, renowned for its silken balance and depth. Darius Sanai meets Penfolds Senior Winemaker Steph Dutton over a tasting of vintages ranging from 1990 to 2021 to discover insights into a wine every connoisseur should be considering for their cellar, dining table – and home cinema

Wine connoisseurs seeking the world’s great Cabernet Sauvignons typically have two broad styles to explore. There are the old-world wines of Bordeaux, including great names like Chateau Lafite and Chateau Mouton-Rothschild, Cabernet-dominated red wine blends that are complex, often austere, and reserved; and the more exuberant, rich, sweeter style of Napa Valley Cabernet from California. To these (very broad generalisations), we can add a third: Bin 707, a Cabernet Sauvignon made in South Australia by the celebrated wine brand, Penfolds.

Bin 707 is distinctive as, like many Penfolds wines from Australia and elsewhere, it is not sourced from a particular estate or plot of land: instead, each year, the winemakers choose what they think are the greatest Cabernet Sauvignon grapes from around the region, that will work best in harmony with each other, and blend them to make Bin 707. (And in years when the grapes are not deemed good enough, the wine is not made at all).

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The wine has a typical Penfolds high-end class and style: immensely smooth, refined, sophisticated and balanced, without being overwhelming with any single element: neither too rich, nor austere, nor over fruity, nor bitingly tannic. And like all the world’s great wines, Bin 707s develop with age, adding layers and subtlety while retaining their essential character and soul.

But how do you create such a distinctive wine? Darius Sanai organised a conversation and tasting, over Zoom, with Steph Dutton, Penfolds winemaker, to find out more. Dutton outlines in her own words some background behind what is becoming one of the world’s legendary Cabernets; and as they taste through vintages, both Dutton and Sanai give their thoughts on each.

Steph Dutton conducted our tasting from the tasting room at Penfolds celebrated Magill estate in Australia

Steph Dutton, Penfolds Senior Winemaker, on Bin 707:

“Bin 707 has always led the charge for Cabernet, which here in Australia was a variety that took longer to find its feet compared to Shiraz. Yet Cabernet is still king in the fine wine world in terms of its nobility, its ageability, and this ability for Cabernet to tell a very long-lived story.

Bin 707 is now attaining a real cult following that has previously always been attached to Grange (Penfolds’ famous Shiraz). Our job as winemakers with a wine like Bin 707, which has been around since its inaugural release in 1964, is to honour the style that our predecessors have already carved out, but we should also still be making the 1% and 2% changes every year in the right direction in the name of excellence.

Whether it’s Grange or Bin 707 , the rule about selecting the fruit to go in the wine is that it doesn’t matter where it comes from, as long as it’s the best. And so as you go through warm vintages, cool vintages, and everything in between, the different regions are going to be represented at different percentages. It’s the best of the best from each vintage.”

Bin 707 has a distinctive and balanced style of its own, appealing to collectors of Cabernet Sauvignon around the world

Penfolds Bin 707 1990

Steph Dutton: 1990 is probably one of the most famous vintages in South Australia, so it was sort of the logical place to begin today. I will always be fascinated to know what the 1990 was like at the time, as I can’t time travel and go back and know what it looked like during vintage. With this wine, I like to say you can be the most intense voice in the room, but it doesn’t mean you’re the loudest voice in the room. And I think as wines age, the best examples do keep their intensity, but they become a little bit more subtle and less obvious. It’s almost like the components are retreating into themselves a little bit more, but they’re resolved.

Read more: Bettina Bryant on California’s Bryant Estate

Darius Sanai: Amazing nose, palette of colours, I want to have a Bistecca alla Fiorentina done medium. It’s got that wonderful structure to it, and I want rosemary on the steak. It’s not powerful, but it’s still full, not faded at all. If I had a case of this, I would last it out for another 20 years.

Penfolds publishes a guide to how each vintage of all of its great wines is maturing

Penfolds Bin 707 1998

SD: This is a big vintage in proportions. It is full of tannin and muscle. It should be incredibly fruit sweet. This is going to be one of your more obvious wines in the line-up. Looking at my own tasting notes, I speak about muscle, the grunt, the sinew, grainier tannins. I’ve spoken about a warmth that comes with the wine, you know, that chocolatey blackberry sort of warmth and comfort, sort of a generosity.

DS: Plenty of everything here, still incredibly refined though. Not overwhelming like some Napa Cabernets are, for example. There is plenty of fruit and tannin, but also a balance and smoothness, nothing jumps out at you too much, and it is incredibly fresh and moreish also. Just delicious. It also feels ageless: this is a wine that is 26 years old, but it could be 16 years old or six years old, with that layered balance. I would say that extra power in this one along with that freshness would make it match nicely with a chicken tajine, not too spicy, but with a little turmeric and allspice.

Penfolds Bin 707 2004

SD: This is a more elegant wine, like the 1990, while the 1998 is moodier and broodier. 2004 is a cooler climate vintage and we source fruit from different areas, depending on the vintage. The art of multi-regional blending gives you, a different skill set, but also something different that you’re offering your collectors and your loyalists. It’s a little bit like thinking of a choir with many voices, all singing together at one point in time, versus a solo artist. And our job as winemakers is probably, we don’t want to lose the solo artist in a choir, but we want the power and magic of the choir when it’s the best fit.

And so our job as winemakers is not only knowing when and how to blend, but also knowing when not to blend.

DS: Same style, like a sibling, very refined. Its layering is subtle but still distinctive. And it doesn’t taste anything remotely like 20 years old. I have had 2004 Bordeaux first growths that look and taste distinctly older than this.

SD: In the wine world, it’s a little bit like the real world. If you’re mistaken for a younger version, it’s the biggest compliment, because it means you’ve got a longer life ahead of you with wine. So to hear it looks more youthful than what it is, it’s the best thing you can say to a winemaker!

LUX tasted through six vintages of Penfolds Bin 707 at a country house in England’s Cotswolds, while speaking to Steph Dutton in South Australia

Penfolds Bin 707 2006

SD: This wine is more like a 10-year-old rather than a 20-year-old. It was from a drought year, but drought doesn’t mean it was hot, it just means it was dry. The wine is very tightly wound in the best kind of way. There’s a lot of untapped potential here being revealed.

DS: It has that youthful mouthpuckering tang but still that distinctive Bin 707 deliciousness.

SD: It has what I call that upfront fruit vibrancy and density. I think dried and cured meats with a vintage like this are lovely but also not overpowering. You know, when you think about bresaola as an example, or jamon iberico. If you go to a restaurant, bresaola is one of the best matches for aged cabernet that you can come across.

Penfolds Bin 707 2010

SD: 2010 was an incredibly strong vintage. It wasn’t the biggest of anything, but it was kind of the best of everything. Proportioned, rather than big.

DS: There are many, many layers here, but typical of this wine, it’s all very subtle and silky. It doesn’t demand your attention, like some famous Cabernets. If you wanted to, you could whiz through a bottle while watching Netflix with a sourdough pizza with nduja – there’s plenty of structure to match that spice – or you could sit with a fellow connoisseur and analyse it over water biscuits. It’s fascinating to have that dual character; with other great wines you tend to only be able to do one of those.

Penfolds Bin 707 2021

SD: Like 2010, 2021 was a fantastic vintage. You can taste that it is primary, bright, glossy, full of juiciness, very firm tannins. It’s like a little glimpse of a wine that’s in its infancy.

DS: That is the expert winemaker perspective… for me, it is dangerously drinkable now in 2024, considering that it will probably age as well as the 1990. There’s nothing forbidding about it, although it is certainly full of bright, rich colours. It’s one you could drink with a filet mignon, or sauteed chanterelle mushrooms on toast, and that would bring it out even more. But like all the others. it’s perfectly balanced, there’s nothing showy or overblown about it. You could drink it every day, as well as at Christmas.

www.penfolds.com

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NIGO will be leading the creative vision for Penfolds in a multi-year artistic collaboration

Fashion and wine meet with the collaboration of Japanese fashion designer NIGO and the iconic Penfolds wine brand

One of the world’s most iconic wines just got a little more special. For years, collectors have lusted after Penfolds Grange, Australia’s most celebrated wine and quite possibly the most revered luxury brand to come out of the country. The phenomenon of Grange, as it is known to connoisseurs the world over, from Shanghai to San Francisco, is largely due to its sheer quality – many consider it the world’s best wine made from Shiraz (otherwise known as Syrah) grapes, but also due to its originality.

a bottle and a bandana

This collaboration sees the influence of NIGO’s company, Human Made, which was founded in Tokyo and draws upon
graphic design, subculture and streetwear

Unlike every other iconic world wine, whether from Bordeaux, Burgundy, Napa or elsewhere, Grange is not made from a single vineyard, or even from the same designated vineyards in a small, geographically distinct area, every year. Rather, it is made from grapes from Penfolds own vineyards and grower partners’ vineyards across Australia, selected by the Penfolds winemaking team for their Grange-like character. It is an icon that is also an iconoclast.

Read more: Inside Penfolds, the global luxury wine brand

a man with lots of wine barrels

NIGO, visiting Penfolds’ Magill Barrel Room, ahead of his collaboration, ‘Grange by NIGO’

So, how suitable that Penfolds Grange has partnered with the wildly original – some might say iconoclastic – Japanese designer and cultural hero NIGO, who is also Artistic Director of the Kenzo fashion brand and founder of Human Made. Appointed as the wine brand’s first ever Creative Partner in 2023, NIGO is working on a series of collaborations with the brand, none more exciting and iconoclastic than the recently released Grange by NIGO, which has seen NIGO design a limited edition gift box for the 2019 vintage. With each gift box individually numbered and including a bandana and bottle neck tag also designed by NIGO in his signature style, it’s a bold step for a fine wine brand, as Penfolds Chief Marketing Officer, Kristy Keyte, explains:

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“This is a different direction for us, and the first time we have changed the distinctive gift box of our flagship Grange. Collaborating with NIGO has been inspired by Penfolds history of pushing boundaries in winemaking, and now we expand this to exploration of new creative ideas. As a collector, NIGO understands the reputation of Grange and its legacy. He was able to create a limited-edition approach that is both playful and fresh while remaining respectful to the history of the wine. We have never done this before, and the result is brave and refreshing.”

a guy sitting looking at a bottle of wine

‘Penfolds has always been one of my favourites’, says avid wine collector, NIGO

NIGO, a fine wine collector himself, commented : “I have been a collector of Grange for many years, but it wasn’t until I visit Penfolds Magill Estate that I truly understood the craftmanship and history behind the historic wine. It was an honour to be the first person to collaborate on a design for Grange, especially as the brand celebrates its 180th anniversary.”

a man holding a bottle of wine

According to Drinks International’s 2024 list of The World’s Most Admired Wine Brands, Penfolds is one of the top three wine brands globally

There are only 1500 standard-sized 750ml bottles and 150 magnums available globally and they are selling fast in this, Penfolds 180th anniversary year, following their initial release in Australia and Asia recently, and they are likely to become highly collectible. We suggest buying as many as you can: its a wine whose box (and nifty bandana) is as striking and delicious as the liquid inside.

Penfolds Grange by NIGO is available globally. Future projects between Penfolds and NIGO will be announced later this year, 2024.

penfolds.com

 

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The greatest wine discoveries on the planet might just be from an Australian brand that has been hiding in plain sight. In a conversation and tasting with Penfolds Chief Winemaker Peter Gago, LUX has a revelation

The world of fine wine is a paradox that make things interesting – sits Penfolds, a one. Some of the greatest wines are household names: who hasn’t heard of Dom Pérignon or Château Lafite? Yet others of the same or even higher stature are almost secret; few outside a tiny circle of collectors know of the wines of Henri Jayer or Château Rayas.

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And even seasoned wine collectors and aficionados could be forgiven for being confused by the “origin paradox”. This is not a story of religion (although, given the fervency of arguments it generates, it could be), but of location. As ever wealthier collectors delve ever deeper into their passions, the specific vineyard sites of specific producers can see their produce sell for a multiple of the price of the vines next door, ostensibly making the same kind of wine from the same type of grapes on the same soil.

man

Chief Winemaker Peter Gago

Within this fascinating collectors’ maelstrom – and with wine, as with people, it’s the paradoxes that make things interesting – sits Penfolds, a producer at once revered for its super-premium collectable wines, and known for its good value everyday bottlings. Penfolds is a latticework of delicious paradoxes – a fine-wine world in itself. For example, it’s quite possible you will find a delicious, easy-drinking Penfolds red wine at a good metropolitan supermarket for the price of four oat chai lattes at Starbucks. Meanwhile, if you wanted to get your hands on a bottle of Penfolds g3, one of the producer’s most revered red wines, wine-searcher.com lists its average global price as around £18,500 (US$23,000) at the time of writing. Only 1,200 bottles were ever made. Even more extreme is Penfolds Ampoule, a glass and precious-metal decanter of one of its most rare wines, the Penfolds (monopole) 2004 Kalimna Block 42 Cabernet Sauvignon, of which only 12 were made, and which currently retails at around £127,000 (US$160,000) – if you can find one.

wines

A line-up of Penfolds classics

Penfolds’ slightly more abundant high-end wines, The Penfolds Collection, are celebrated by connoisseurs around the world: bottles such as Grange and Bin 707 sell for the same prices as the most prized châteaux from Bordeaux. The 2021 Yattarna, a Chardonnay, recently received a 100/100-points score from leading authority on Australian wine Andrew Caillard MW; like a super-luxe white Burgundy – Le Montrachet, say. For us, the most intriguing, and delicious (see tasting notes, opposite) Penfolds paradox is a development of the company’s different way of doing things. Grange, traditionally its most celebrated wine, made mainly of the Shiraz (Syrah) grape, has always been made from multiple vineyard sites across a vast area, in stark contrast to its counterparts in France, which are from tiny, specified vineyard plots.

Now, Penfolds has stretched that logic from Australia across countries and even continents: Penfolds II is a top-end Cabernet-Shiraz from Bordeaux and South Australia (in the same bottle). The company also now makes Napa Valley Cabernet Sauvignon wines in Napa, as well as making wines (in the Medoc/Bordeaux) with grapes sourced from across the Bordeaux region. Peter Gago, Chief Winemaker at Penfolds, says stretching the brand from the high end to the middle market is a deliberate, democratising strategy. “Luxury has many meanings to many different people – it’s a continuum,” he explains. “We mustn’t forget that this is Penfolds’ 180th year, and what we do at the top end has to permeate all the way down to entry-level wines. This is what sets us apart from other ‘luxury’ wines. I’m not saying I’m a socialist when it comes to luxury, but it’s not just for the chosen few, it’s for everyone to have a taste of. “What makes us unique is affordable luxury at one level, transcending to the 2012 Ampoule launched at the Baccarat Club in Moscow: courage coupled with quality.” Gago makes the point that Penfolds wines have rewarded investors in top-end wines as well as any of the world’s best: the Ampoule was launched at around £87,600 (US$110,000) 12 years ago, and one reportedly recently sold on the secondary market for around £130,400 (US$162,000).

Read more: Lewis Chester on Giacomo Conterno

room

The Grange Tunnel at the Magill Estate, which is just east of Adelaide

UK-born Gago has been Chief Winemaker at Penfolds for 22 years and moves and shakes with rock stars and Hollywood actors who revere the wines; but he is never happier than when talking about the wines. He enthuses about Penfolds’ continuing collaboration with Champagne Thiénot, which has seen the release of some highly acclaimed vintage Champagnes in its first five years, including the 2013 Penfolds X Champagne Thiénot Blanc de Noirs, which last year was awarded Best Blanc de Noirs Champagne in the world by a panel of experts compiled by tastingbook.com founder Pekka Nuikki. (Champagne, of course, can only be made in the Champagne region of France.) He also enjoys the challenges of making a great Pinot Noir to match the best of Burgundy like a great Chambertin or Vosne-Romanée. “Some say that Australian Pinot Noirs lack the complexity of Burgundy. With Cabernet and Shiraz, we’re competing at any level. For Pinot Noir, the journey continues,” says Gago. It’s a journey Penfolds has been taking for nearly two centuries, and one that Gago and his successors will no doubt savour. Meanwhile, the greatest wine discovery you may make this year could just be a wine from a brand that’s been hiding in plain sight.

king charles

King Charles and Queen Camilla (the then Prince Charles and Duchess of Cornwall) taste the 1962 Penfolds Bin 60A with Peter Gago in 2015, Milton Wordley Photography

Tasting notes by LUX

1 Penfolds Grange, 2019, South Australia – £600 (US$740)

The ne plus ultra of Penfolds wines (if you ignore the hyperwines at hyperprices), and often thought the world’s best Shiraz (Syrah). This is a complex philosopher of a wine, which reveals layer upon layer over an evening. This vintage is still at school; try to find one of university-graduation age.

2 Penfolds Bin 707, 2019, South Australia – £450 (US$555)

Bin numbers are essential to an understanding of Penfolds wines, and 707 is an eternally velvety Cabernet Sauvignon that is a world in itself. It
is neither slightly austere, like a Bordeaux, nor open, like many great new-world Cabernets. A restrained lusciousness, like a young Daniel Craig.

3 Penfolds Bin 704, 2019, Napa Valley – £60 (US$75)

A Napa Cabernet by an Australian company? Zut alors! We loved the subtle fanning of flavours – more a refined tap on the shoulder than a knockout punch. More Bogart than Stallone.

4 Penfolds II, 2019, Bordeaux/South Australia – £270 (US$335)

A French-Australian blend! Double zut alors!
This wine has the intensity of Simone de Beauvoir and the persistence and artistry of Shane Warne. And chapeau to Penfolds for even trying.

5 Penfolds Yattarna, 2021, Australia – £135 (US$165)

Garnered a perfect 100/100-point score from wine critic Andrew Caillard MW; rich yet levitatingly fresh, powerful yet delicate, quite unlike anything else – like Margot Fonteyn driving an F1 car.

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