The late Armando Testa founded Studio Armando Testa, one Italy’s largest agencies, in 1956.

Armando Testa is the greatest 20th-century design figure you’ve never heard of. Armando’s creations, straddling design and art, were groundbreaking and epoch-defining, but suffering from snobbery on the part of the high-art world towards what was and still is considered the lowlier and more commercial discipline of design. A new show at the Venice Biennale, conceived by Gemma Testa, Founder of Acacia Foundation, and curated by London’s Design Museum Director Tim Marlow, seeks to redress the balance. Here, Testa and Marlow discuss Armando’s legacy in a conversation moderated by LUX and edited by Isabella Fergusson

LUX: Gemma, why did you collaborate with Tim Marlow in curating the Armando Testa retrospective at the Venice Biennale this year?

Gemma Testa: I wanted to enable the work of Armando to become internationally known. Tim seemed an excellent choice, with his deep knowledge of both contemporary art and design.

Meat Chair, by Armando Testa, 1978.

LUX: Tim, what made you interested in the project?

Tim Marlow: This is one of the most important Italian artists in post-war and visual culture whom I didn’t know enough about, and many others like me don’t. The chance to explore and shed light on someone who beautifully straddles the worlds of graphic design and art, advertising and popular culture and supposed fine art was a wonderful opportunity.

Advertisement for Pirelli tyres, Armando Testa, 1954

LUX: Could you tell us about Testa’s significance?

TM: Armando was utterly radical from the beginning. He trained, learned painting, visual arts, art history, graphic design and advertising. He was a pop artist before Pop Art had even been invented. He understood the distilled language of Minimalism – look at his work in the 1940s and 50s before Minimalism existed. But he also understood that visual culture was a means of communication. There is this extraordinary creative trajectory that straddles very different worlds. His favourite word is ‘synthesis’.

GT: The main difficulty for Armando, for many years, was the lack of a proper gallery to represent him. Advertising is seen simply as commerce. Galleria Continua asked me to present Armando. This is a great opportunity to let his work gain recognition – he always believed in the great connection between art and advertising. While working on campaigns, he asked me many times, “What do you think about this?” I’d answer, “What is the aim? What are you working for? Who is the client?” and he’d answer, “You have to look at the sign; you have to look at the mark, at the drawing itself.” He has always understood and believed that there is a link between these two disciplines – advertising and art.

Tango Caliente, by Armando Testa

LUX: What are your purposes for the Venice exhibition?

TM: It’s the need and opportunity to present Armando’s works to a new audience, art scene and culture. The natural place for Testa – as a designer and as an artist – might be the Architecture Biennale, which is porous, looking at all sorts of disciplines. But it is decisive and important that it opens during the Art Biennale. Though the art world talks of porosity, it can be very territorial, and it can be a little defensive about people who come from disciplines other than the art world itself. Armando genuinely had a symbiotic relationship between the two. Even artists like Michelangelo Pistoletto – who studied at Armando’s design school – felt the importance of Armando as an artist and, as he put it, a “genius ad man”.

“Punt e Mes”, by Armando Testa, 1974

LUX: Gemma, how do you respond to that?

GT: Yes, some friends of mind suggested that I present Armando to the Architecture Biennale, but I felt that this could have limited his position. And there is a generation who know none of his works as an artist: this is who the exhibition is for.

TM: The great ‘Punt e Mes’ campaign is a very condensed example of why Testa is so brilliant – his sphere, half-sphere piece. It is a pun on the name ‘Punt e Mes’ [‘Point and a Half’]. It is a visual pun on a sphere and a half-sphere. He paints it. He makes a sculpture of it as well as a poster of it. He interrogates it in every way and makes it universal. An advertising campaign for Vermouth, using an Italian dialect, ought only to resonate with a specifically Italian audience, but it doesn’t. That is what we want to show.

LUX: How would Armando wish to be remembered following the Biennale? As an artist, a designer, or something else?

GT: Perhaps he would want to be remembered more as a creative, a multidisciplinary artist than an advertiser or a designer; the exhibition represents all the shades of his creative universe.

Exhibition Armando Testa is at the Galleria Internazionale d’Arte Moderna Ca’ Pesaro, Venice, 20 April-15 September 2024

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The greatest wine discoveries on the planet might just be from an Australian brand that has been hiding in plain sight. In a conversation and tasting with Penfolds Chief Winemaker Peter Gago, LUX has a revelation

The world of fine wine is a paradox that make things interesting – sits Penfolds, a one. Some of the greatest wines are household names: who hasn’t heard of Dom Pérignon or Château Lafite? Yet others of the same or even higher stature are almost secret; few outside a tiny circle of collectors know of the wines of Henri Jayer or Château Rayas.

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And even seasoned wine collectors and aficionados could be forgiven for being confused by the “origin paradox”. This is not a story of religion (although, given the fervency of arguments it generates, it could be), but of location. As ever wealthier collectors delve ever deeper into their passions, the specific vineyard sites of specific producers can see their produce sell for a multiple of the price of the vines next door, ostensibly making the same kind of wine from the same type of grapes on the same soil.

Chief Winemaker Peter Gago

Within this fascinating collectors’ maelstrom – and with wine, as with people, it’s the paradoxes that make things interesting – sits Penfolds, a producer at once revered for its super-premium collectable wines, and known for its good value everyday bottlings. Penfolds is a latticework of delicious paradoxes – a fine-wine world in itself. For example, it’s quite possible you will find a delicious, easy-drinking Penfolds red wine at a good metropolitan supermarket for the price of four oat chai lattes at Starbucks. Meanwhile, if you wanted to get your hands on a bottle of Penfolds g3, one of the producer’s most revered red wines, wine-searcher.com lists its average global price as around £18,500 (US$23,000) at the time of writing. Only 1,200 bottles were ever made. Even more extreme is Penfolds Ampoule, a glass and precious-metal decanter of one of its most rare wines, the Penfolds (monopole) 2004 Kalimna Block 42 Cabernet Sauvignon, of which only 12 were made, and which currently retails at around £127,000 (US$160,000) – if you can find one.

A line-up of Penfolds classics

Penfolds’ slightly more abundant high-end wines, The Penfolds Collection, are celebrated by connoisseurs around the world: bottles such as Grange and Bin 707 sell for the same prices as the most prized châteaux from Bordeaux. The 2021 Yattarna, a Chardonnay, recently received a 100/100-points score from leading authority on Australian wine Andrew Caillard MW; like a super-luxe white Burgundy – Le Montrachet, say. For us, the most intriguing, and delicious (see tasting notes, opposite) Penfolds paradox is a development of the company’s different way of doing things. Grange, traditionally its most celebrated wine, made mainly of the Shiraz (Syrah) grape, has always been made from multiple vineyard sites across a vast area, in stark contrast to its counterparts in France, which are from tiny, specified vineyard plots.

Now, Penfolds has stretched that logic from Australia across countries and even continents: Penfolds II is a top-end Cabernet-Shiraz from Bordeaux and South Australia (in the same bottle). The company also now makes Napa Valley Cabernet Sauvignon wines in Napa, as well as making wines (in the Medoc/Bordeaux) with grapes sourced from across the Bordeaux region. Peter Gago, Chief Winemaker at Penfolds, says stretching the brand from the high end to the middle market is a deliberate, democratising strategy. “Luxury has many meanings to many different people – it’s a continuum,” he explains. “We mustn’t forget that this is Penfolds’ 180th year, and what we do at the top end has to permeate all the way down to entry-level wines. This is what sets us apart from other ‘luxury’ wines. I’m not saying I’m a socialist when it comes to luxury, but it’s not just for the chosen few, it’s for everyone to have a taste of. “What makes us unique is affordable luxury at one level, transcending to the 2012 Ampoule launched at the Baccarat Club in Moscow: courage coupled with quality.” Gago makes the point that Penfolds wines have rewarded investors in top-end wines as well as any of the world’s best: the Ampoule was launched at around £87,600 (US$110,000) 12 years ago, and one reportedly recently sold on the secondary market for around £130,400 (US$162,000).

Read more: Lewis Chester on Giacomo Conterno

The Grange Tunnel at the Magill Estate, which is just east of Adelaide

UK-born Gago has been Chief Winemaker at Penfolds for 22 years and moves and shakes with rock stars and Hollywood actors who revere the wines; but he is never happier than when talking about the wines. He enthuses about Penfolds’ continuing collaboration with Champagne Thiénot, which has seen the release of some highly acclaimed vintage Champagnes in its first five years, including the 2013 Penfolds X Champagne Thiénot Blanc de Noirs, which last year was awarded Best Blanc de Noirs Champagne in the world by a panel of experts compiled by tastingbook.com founder Pekka Nuikki. (Champagne, of course, can only be made in the Champagne region of France.) He also enjoys the challenges of making a great Pinot Noir to match the best of Burgundy like a great Chambertin or Vosne-Romanée. “Some say that Australian Pinot Noirs lack the complexity of Burgundy. With Cabernet and Shiraz, we’re competing at any level. For Pinot Noir, the journey continues,” says Gago. It’s a journey Penfolds has been taking for nearly two centuries, and one that Gago and his successors will no doubt savour. Meanwhile, the greatest wine discovery you may make this year could just be a wine from a brand that’s been hiding in plain sight.

King Charles and Queen Camilla (the then Prince Charles and Duchess of Cornwall) taste the 1962 Penfolds Bin 60A with Peter Gago in 2015, Milton Wordley Photography