Petra, Jordan. Instagram: @abercrombiekent

Increasingly businesses and professionals are using Instagram as a way of promoting their brand, but the app can also function as a modern-day diary. LUX contributor and Abercrombie & Kent Founder Geoffrey Kent explains why he’s a social media convert

Oscar Wilde wrote: “I never travel without my diary. One should always have something sensational to read on the train.” Not many people have led as sensational a life as that of the Irish playwright, but keeping a diary or journal isn’t just for the outrageous, or the pursuit of Adrian Mole-esque teenagers.

A growing body of research suggests that recording your experiences is a good practice, not only for posterity, but also as a good mental-health practice. Other benefits include aiding memory. Oscar Wilde also wrote that “memory is the diary we all carry about with us” – but memory is a funny thing. Impressions can last for years but the minutiae can become lost quite quickly if not written down.

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I discovered this for myself in 1958, as a teenager. When I was 16, I rode a motorbike from Nairobi to Cape Town on a 3,000-mile journey of self-discovery along some of Africa’s most dangerous roads. In my saddlebags, along with my Shell Oil road map, a poncho, tarpaulin sheet and elephant hair bracelets, were a pencil and journal. Every day, I made notes: the route I took, how many elephant hair bracelets I had managed to trade at market, leopard tracks on my tails, that the giraffes that I saw had smaller and smaller spots, that my next challenge would be climbing Kilimanjaro. I also posed more existential questions, such as: who is Geoffrey Kent? What do I think is worthwhile? I usually wrote at midday whilst catching shade from the broiling heat, resting at the base of baobab trees.

Geoffrey Kent at the Abercrombie & Kent camp in the South Pole. Instagram: @geoffrey_kent

Upon arriving in Cape Town, I felt a profound sense of achievement, duly recorded in my journal‚ and then my thoughts turned immediately to my next challenge – how to get home. I didn’t fancy another 3,000-mile bike ride back to Nairobi. I needed to earn some money so I could go back by boat or train – anything but by two wheels. A friend in Cape Town suggested I write a story about my journey and try to sell it. Thank goodness for my journal and all the notes I had taken along my route. I managed to pull together a good piece, full of accurate, evocative details, and the Cape Argus newspaper agreed to publish the article along with photos of me on my bike.

Due to my scribblings in my journal I was able to get home in style – in first class, aboard the Africa, the best ship in the Lloyd Triestino line, from Cape Town to Mombasa. From that day to this, I have always kept a diary. My diaries were invaluable in researching and writing my memoir Safari: A Memoir of a Worldwide Travel Pioneer. In the pages of Smythson notebooks unseen for years (sometimes decades), I uncovered details that had been lost to time – that I had been granted the first license to take travellers into the Ngorongoro Crater; how dinner with David Niven led me to own my first boat on the Nile; how I got into China before any other travel executive travelling as an Ethiopian citizen (thanks to my sister’s birth in Addis Ababa) in a tour group organised by an Ethiopian pro-Communist group that I had read about in the East African Standard.

Read more: Get to know these 4 new Instagram aesthetes

Over the years however, an evolution has occurred in step with technology and my method of memory-keeping has changed. I now keep a visual diary. Upon opening my Instagram account (@geoffrey_kent), I fell in love with the platform and now use it to – yes, promote my businesses and brands – but also as a photographic journal. It’s my new diary. Social media is the easy, accessible way to record your life and experiences in a public forum (shared with the wide world or just a private, select few – your choice). I post religiously – even from the South Pole.

An Abercrombie & Kent expedition to the South Pole (Day 5). Image courtesy of A&K

Antarctica is never one to be underestimated, but it is amazing too. I will long remember seeing the Emperor penguins, exploring the ice tunnels, climbing and naming a mountain in the Drygalski mountain range, and making it to the South Pole. Despite what can kindly be called patchy internet access, I posted daily to my grid and look forward to scrolling through my feed in years to come to bring to mind this sensational trip with some new close friends.

7 steps to Instagram success

1. Start by thinking about what it is you like about your favourite account.

2. Try the Preview app – it’s a cool tool for testing out your posts before you commit an image to your feed.

3. Quality rather than quantity – only feature amazing images which are in line with your chosen aesthetic.

4. Be sure to edit – Android and iPhone have excellent built-in photo editing tools for cropping and levelling, but there are lots of apps that can help make your photos picture perfect.

5. Be smart about hashtags – you can add up to thirty hashtags in one post, but you shouldn’t.

6. Include the geotag to boost your post’s visibility.

7. When and how much you post matters – those in the know suggest posting at similar times every day, when your followers are active.

Discover Abercombie & Kent’s portfolio of luxury travel tours: abercrombiekent.co.uk

Les Rives d’Argentière, a hamlet of five-star chalets in the village of Argentière, Chamonix

For centuries, Chamonix has been the prime alpine resort for those seeking adventure luxury travel with a heady mix of challenging skiing, glaciers, designer boutiques and five-star hotels. Digital Editor Millie Walton travels to the lesser known village of Argentière, a twenty minute drive from the main town and home to the valley’s most luxurious collection of chalets, to discover where adventure and luxury meet

That feeling you get when you wake up early on the first day of skiing is, for me at least, the nearest I ever get to the giddy excitement I felt as a child on Christmas morning. It’s a restless, wide-eyed kind of anticipation and on the way to Flégère, one of Chamonix’s most scenic and slightly easier ski areas (although no skiing in Chamonix is exactly easy), the excitement is almost palpable. We’re silent as the driver opens the door and hands us our skis, poles and passes. We’ve been warned that the visibility is bad, which is hard to believe in the valley where it’s sunny and relatively clear, but the warning makes us even more edgy and impatient to begin.

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At the top of the cable car, we’re met with gale force winds that pull us from side to side in a drunken swagger, making the experience of waking in ski boots feel even stranger and more space like. Most of the pistes are closed, the wind howling in our ears, stinging our faces, biting into bare skin. My ski partner looks at me and points warily at a red avalanche sign with one pole, a gesture that’s perfectly timed with the boom of the canon and the thundering rumble of snow. And yet, there’s something especially exhilarating about skiing in extreme conditions, when there’s a sense that you’re on the fringes of real, raw adventure. We push off down the run, carving through thick powder, gathering speed and arrive at the lift, panting, laughing. It’s worth everything for that (and a timely break for vin chaud).

World famous off-piste skiing: Vallée Blanche, Chamonix

Sadly, the mountain is closed after a couple of hours – the weather’s too extreme – and whilst it’s not quite long enough, it’s something, and we return to Les Rives d’Argentière with our cheeks still flushed, snow dripping from our hair. The pretty hamlet of luxury chalets sits snugly in the little village of Argentière, facing south towards Mont Blanc. We’re in the biggest of the four, Chalet Terre which has a capacity of 14, but is by far the cosiest with rustic, tribal inspired furnishings, a log fire, a sleek open plan kitchen (re-stocked daily with drinks and snacks), five en-suite bedrooms, a games room in the basement and a hot tub, sunken into the snow on the terrace.

Read more: Geoffrey Kent on the rise of adventure luxury travel

The chalets also share an underground walkway with a sauna, hammam, fitness suite, massage rooms and cinema, and it means that if you happen to be renting the whole hamlet, you don’t have to trudge through the snow to pay the rest of the group a visit. That afternoon we’re booked in for treatments with Chamonix’s star masseuse Ruth Martin, who uses her fascination with the inter-relationship between psychology and physiology to create a truly bespoke experience that’s as relaxing as it is deeply therapeutic.

The Montenvers Railway winds up the mountain alongside the Mer de Glace to a viewing point at 1913 m

Most people who choose Chamonix over resorts such as St. Moritz or Zermatt, choose it for the extreme sports (the first Winter Olympics were hosted by Chamonix in 1924); the notorious off-piste skiing route Vallée Blanche, the Mer de Glace, Aiguille du Midi (a 3,777m terrace with panoramic views of the surrounding alps), and ‘A Step into the Void’, a glass cage that hangs over 1000m precipice. It’s a ski resort that’s primarily about the sport and not the après, and because of that it tends to attract a slightly more adventurous clientele, who are by no means less deep pocketed – wander through Chamonix town and almost all of the shops are designer or artisan and there’s a multitude of smart restaurants.

The warm, blonde wood interiors of one of Les Rives d’Argentière’s chalets

One evening, we’re treated to a wine tasting menu in the chalet with an excellent and varied wine selection by Le Verre Gourmand, who are renowned suppliers of the top chalets in the alps. The food is not quite as refined as one would expect, and disappointingly doesn’t take advantage of the Alpine ingredients and traditional recipes, which are done so well and with so much elegance in the bistro style restaurants in town, but the service is warm and thoughtful.

Secluded in its own little world of luxury, Les Rives d’Argentière has all the advantages of a five-star resort, with the added allure of privacy and bespoke service that makes a day of adventures slightly less daunting.

lesrivesdargentiere.com