Image courtesy of Rosewood Hong Kong

Adrian Cheng is a leading tastemaker, founder of cultural-retail destination K11 MUSEA, art collector and investor in innovative companies. Here he outlines brands catching his eye for 2023

Jewellery

Image courtesy of K11 MUSEA

Brands that bring creativity and self-expression to the mainstream always attract my attention. That is why I find L’ÉCOLE School of Jewelry Arts interesting. Starting in Paris and now expanding into Hong Kong (at K11 MUSEA, above) and Shanghai, their studios provide amazing courses for people wanting to learn and create jewellery in all forms.
lecolevancleefarpels.com

Fashion

Image courtesy of Keystone Press/Alamy

Like many others, I’m watching Schiaparelli (above, in 1978), to see what happens next. Having met creative director Daniel Roseberry and hearing about his love of savoir-faire and mixing old and new, I’m really excited to see how he continues to evolve the brand. I have a feeling there are many exciting things to come.
schiaparelli.com

Image courtesy of Reuters/Alamy/Benoit Tessier

AMI Paris is a brand to keep an eye on as it rapidly expands. I love its mix of casual and chic – it’s so great for everyday wear. The brand has a mission to make luxury fashion accessible and that really resonates with me, too. I’ve also been very impressed with its collaborations with Moncler and Eastpak.
amiparis.com

Retail

Image courtesy of Stephen Grant/Alamy Stock Photo

I’m a huge fan of Arbikie’s whisky (above), which is grown, distilled and bottled on a Scottish family farm with a 400-year history. The distillery is fairly new, and it is making waves because of its ‘field-to-bottle’ approach. Sustainability is very important to me. Plus, the flavour is second to none.
arbikie.com

Image courtesy of Keystone Press/Alamy

I’m always on the lookout for what’s hot in the tech industry. I’ve been really impressed with the London start-up VITURE. The brand’s VITURE One are XR smart glasses with a virtual screen so you can discreetly stream and game while wearing. They are super lightweight (and look just like classic sunglasses, which I like). I am a sucker for anything that combines fashion with technology.
viture.com

Image courtesy of AJL Photography Ltd/Rosewood Phuket

Asaya Wellness is a concept by Rosewood Hotels that the group is expanding across its properties, including Hong Kong. It combines therapies, meals and experiences to support physical and mental wellbeing. I may be biased, as Rosewood is family-run, but its Chi Nei Tsang treatment in Phuket, Thailand is mind-blowing.
rosewoodhotels.com

This article first appeared in the Autumn/Winter 2022/23 issue of LUX

The K11 MUSEA features a roof garden where clients can grow their own herbs and vegetables

Adrian Cheng has high hopes for the new K11 MUSEA in Hong Kong: to change the way retail, art and culture collide, says Darius Sanai

Entrepreneur Adrian Cheng

When billionaire Hong Kong entrepreneur Adrian Cheng opened his K11 MUSEA development on Hong Kong’s Victoria Dockside late last year, he heralded it as “The Silicon Valley of culture”. It was a concept that some found hard to get their heads around, but a visit to the development is enlightening and points to ways K11’s innovations could have influence across the world in future.

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At the heart of K11 MUSEA is a funkily designed luxury and fashion retail mall, housing the usual roster of names found elsewhere in China, from Alexander McQueen to Supreme. It’s the architecture and design, headed by New York-based James Corner, and the depth of concept in the detail, that is so innovative. K11’s roof is a kind of kitchen garden-cum-safari park, with spaces where clients can grow their own herbs and vegetables, a natural butterfly park (open for visits by any passing butterfly), a giant aquarium mimicking Victoria Harbour directly below, and rangers working to show local school groups the rooftop flora and fauna Inside, alongside the living walls and slides connecting different floors, is a constantly rotating roster of curated public art, chosen by Cheng (a significant collector) and his team. An e-sports zone allows you to indulge in the sports of your choice, there are public art and performance spaces, and nattily attired concierges sit at desks made of recovered logs.

The interiors of the luxury and fashion retail mall

Cheng’s aim in the development, which sits on prime waterfront land in Kowloon directly facing Central Hong Kong across the water of Victoria Harbour, is to bring retail, culture and technology together. Cheng is himself a complex and multifaceted entrepreneur: third generation heir to a multi-billion-dollar property and services empire, he is reinventing the family company, which also includes
brands like Rosewood Hotels and Resorts, for the future. He has as many friends in art and fashion as he does in the traditional family industry, and you feel Cheng is never happier than when reinventing something – and yet he has also invested time and money into a foundation to restore traditional Chinese crafts, and is something of a craftsman himself – it is his own hand that forms the calligraphic decorations around K11 MUSEA.

Read more: Plaza Premium Group’s Founder Song Hoi-see on airport luxury

The development has innovative platforms being planned using AI and facial recognition, as well as tie-ins with AI retail companies Cheng’s group has invested in, across the water in Shenzhen’s technology zone and across the globe: these are the spaces developers and retailers around the world will be watching.

The Kube kiosk designed by Rem Koolhaas’ studio OMA

As Cheng tells LUX: “When you purchase or sign up for something at K11 MUSEA, our loyalty programme allows us to understand your preference, basically what excites you the most. With enough samples, we can sufficiently draw correlations that will shape how we curate our brick-and-mortar spaces in the future. This is the advantage of running vast spaces like K11 MUSEA because it offers flexibility and a lot of possible curations. It’s about growing with our customers, predicting their needs and also working with brands and partners to create an inspiring customer journey. In fact, one of the companies I invested in, Moda Operandi, which we brought into K11 MUSEA, has a similar model. Online preferences will shape the store display, styling services and the various events that they host. Both K11 and Moda believe in creating a journey of wonder, for customers to learn and discover.”

There is also, importantly for Hong Kong’s current climate and from a scion of one of its most important families, a significant public/ community aspect to K11 MUSEA and the surrounding Victoria Dockside area which Cheng and his family company, New World Developments, has revitalised.

K11 MUSEA may be ground-breaking, but it’s unlikely to be the last creation of its kind from the peripatetic multi-business, multicultural Hong Kong dynamo.

‘Musea: A Book of Modern Muses’, published by Condé Nast, is available at boutiquemags.com

For more information visit: K11musea.com

This article was originally published in the Spring 2020 Issue.