“This is one of my favourite areas of the house, as we often have meals or work together at this table. In the mornings, the sunlight as it hits the pool is reflected on the walls and ceilings. It’s quite magical” – Sophie

In the 1980s, Hans and Caroline Neuendorf had a dream. The German art entrepreneurs wanted to build a house in Mallorca unlike any other. Pioneering and minimalist, the house would go on to redefine luxury living. More than 30 years on, Caroline and her daughter Sophie reflect on life at one of the world’s most distinctive homes, Neuendorf House

 “In 1984 we accidentally met John Pawson on a holiday in Porto Ercole, Italy. He was a young architect working with Claudio Silvestrin at the time. Neither had so far ever built a house. They transformed some flats in London into divine empty spaces with little furniture. We immediately fell in love with their concept – it was long before ‘minimalism’ was coined. We had bought a big piece of land in the Mallorcan countryside and we gave both architects carte blanche. We wanted a holiday house for our growing family. It was an adventure for the architects and us. At the time, Mallorca was largely undiscovered, and we were lucky to find a builder who was at the same time mayor of the little village nearby. With his help we were able to build this amazing structure. Little did we know that this house would become famous some day – on the contrary, most of our friends made endless jokes about us. Who would excavate a huge piece of land to build a sunken tennis court? Who would build a 110m wall with the sole purpose of defining the space between house and countryside? We would.”

You take it all in from there: what a view!” – Caroline

“Neuendorf House was built when I was just born, so my brothers and I spent nearly all our childhoods there and most summers since. We moved around a lot, from New York to Berlin and London, so the house represents for me a place of constancy, peace and happiness. I travel there both to spend wild holidays and special occasions with family and friends or to disconnect. For years, we had no phone, TV or internet there, and my parents encouraged us to read if we were bored. There is a soft wind, the smell of wild lavender, thyme, almond trees and sea air, which is intoxicating. Time moves slowly – we’ve had many long languid lunches and dinners at the house. It’s important for us to come together there every summer, as I live in Madrid, my brothers in New York, Paris and London, and my parents are in Berlin. For me, the house was always protective, yet many friends didn’t understand how we could feel comfortable in a house that’s so empty. It’s the emptiness that gives room for laughter and creativity, that lets the mind wander. One is stripped down to nature and togetherness without distraction. I’ve spent the happiest days of my life at the house, notably my 30th birthday. And now my wedding, one of the most important moments in one’s life.” 

“These trees were always on the property and as there is so little distraction they almost become sculptures” – Caroline

“These deckchairs stand in the courtyard, from which you can contemplate a piece of private sky – and that happens a lot! The cactus was left by Cartier, when they shot the famous Cactus Collection” – Caroline

“The long view – the runway, as we call it” – Caroline

“The light coming from the ‘door’ is like a sundial. Depending on where the light and shadows fall, one can roughly tell the time of day. I’ve always used it as a good reference to see if I’ve overslept!” – Sophie

“A view of the house from the north. The little windows give a postcard view of the landscape” – Caroline

“A view of the smaller saltwater pool. In the winter it is heated; I have spent such wonderful moments there in the winter months, turning on the Jacuzzi and enjoying my first coffee” – Caroline

“The clay tennis court, a dream for any tennis aficionado” – Caroline

“The stairs to the sunken tennis court – the Tennis Temple” – Caroline

Sophie Neuendorf is Vice President at Artnet

neuendorfhouse.com

A look from Area’s AW16 collection, incorporating an official collaboration with Swarovski. © Swarovski Corporate Archive

Austrian crystal-maker Swarovski celebrates its 125th anniversary this year with a new creative director in charge. Operating in sectors from infrastructure to telescopes, it is most famous for its crystal figures and collaborations with the entertainment and fashion industries. Ahead of a landmark book being published about the company, Harriet Quick explores a family-owned firm getting ready for the next 125 years

For a brand bringing sparkle to the world’s performance stage and symbolising the dazzle of fashion to be celebrating its 125th anniversary is some achievement in itself, given the changes in the world of entertainment and style since 1895. To be doing so as a family-owned company, run in part by descendants of the original founder, is even more so. But for Swarovski, provider of crystals and sparkle around the world, there is yet another dazzling fact: the company has done so not based on the rue Faubourg Saint-Honoré or Milan’s Golden Triangle, but from a small village in the Austrian Alps.

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The journey has been epic. Today, the company is managed by the fifth generation of its family members. This year, marking its 125th anniversary, has witnessed big changes. On the visual front, Italian-born fashion director and consultant, Giovanna Battaglia Engelbert has joined the company as worldwide creative director. The stores, a feature of cities and airports around the world, are scheduled for a sweeping revamp.

The Crystal Dome at Swarovski Crystal Worlds in Wattens, Austria. © Swarovski Corporate Archive

The brand’s history is as varied as the topography of the Austrian Tyrol where Daniel Swarovski set up his manufacturing plant in the town of Wattens to benefit from the abundant water source that powered the hydroelectric cutting machines. The mountains and valleys of the region are symbolic of the struggles and triumphs of a business that has been driven by the continuous merging of technology, nature and innovative design. There is a generous sprinkling of magic, too. It is embedded in the multifaceted crystals that never fail to arouse awe and around which there has been ample myth-making.

Daniel Swarovski with his family, c. 1890. © Swarovski Corporate Archive

Before the global pandemic, Swarovski’s annual turnover was recorded at 2.7 billion euros and that comprises revenues from its high-end fine jewellery creations, the crystal stones deployed by a whole array of creative minds, including costume designers, chandelier makers and architects, and optics. The lion’s share (75 per cent of the revenue) is generated by fashion jewellery, sunglasses, watches, perfume and the much-adored crystal figurines. The quality of the crystals that are prototyped at Manufaktur, the striking in-house laboratory in Wattens designed by architectural firm Snøhetta, is unparalleled.

Read more: How Andermatt Swiss Alps is drawing a new generation of visitors

The company’s extraordinary creative output has also been bolstered by a roster of collaborators from the fields or architecture, design, fashion, film and stage who have continually brought ideas and seemingly impossible challenges to the company, from the mesmerising Aurora Borealis crystal that was developed by Manfred Swarovski for Christian Dior to the spectacular costumes made for performers including Maria Callas’s gowns, Liberace’s capes and Lady Gaga’s bespangled Ralph Lauren gown featuring 50,000 stones and worn at her Las Vegas residency in 2019. People come to Swarovski for the spectacular and the sublime, like scenic designer Derek McLane, who used 45 million Swarovski crystals for the 2018 Oscars ceremony, and who commented, “I always want to go beyond the clichés”.

Swarovski crystals in jewellery featuring in 16 Arlington’s AW20 collection. © Dan and Corina Lecca.

From the fields of design, Daniel Libeskind, Tord Boontje, Jaime Hayon and John Pawson are amongst the greats who have transformed crystal into products, architectural features and lighting. Hayon recently designed a full-scale carousel for the Swarovski Crystal Worlds culture park in Wattens. The monochrome attraction rotates in striking juxtaposition with the lush greenery of the garden and shimmers with 15 million Swarovski crystals across 12 ceiling panels and 16 wall panels illuminated by a warm light. “For me, a carousel can be seen as a moving museum,” explains Hayon.

Swarovski Crystal Worlds, with (top) Crystal Cloud by Andy Cao and Xavier Perrot, and (here) the carousel designed by Jaime Hayon © Swarovski Kristallwelten/Mark Cocksedge

Setting a precedent that would inspire future generations, Daniel Swarovski first made his inroads into the worlds of high fashion in Paris. Equipped with suitcases of stones, the founder would take his goods on the road, visiting couturiers including Charles Frederick Worth, Jeanne Lanvin and Jeanne Paquin, as well as the specialist artisan ateliers that supplied Chanel and Schiaparelli with exceptional embroideries, buttons and jewelled adornments. Relationships were forged that outlived the founder and expanded exponentially during the hey-day of couture in the 1950s, attracting Dior, Balmain and Givenchy. “The samples are often the springboard to the creation itself,” remarked Hubert de Givenchy.

Read more: British artist Hugo Wilson on creating art from chaos

The Swarovski Star by Daniel Libeskind in 2018 for the Rockefeller Center Christmas tree, New York. Image by HappyMonday

Swarovski crystal became a desired material in fashion, adding glamour and value to evening gowns, heels, handbags and costume jewels. It has been endlessly interpreted through the changing waves of minimalism, maximalism, sportswear, theatrical and romantic moods and proved itself a classic. At Versace, Donatella has made crystal chain mail a signature, Miuccia Prada has made sparkle an integral part of her chandelier earrings and party dresses, while at Chanel, crystal is woven into the tweeds and classic costume jewellery.

Mary Katrantzou’s SS20 show at the Temple of Poseidon in Greece.

The brand continues to look to the future by investing in new talent and ideas. Sponsorship through the Swarovski Collective programme and graduate award schemes means that emerging creatives are exposed to the potential of the material. Mary Katrantzou, Grace Wales Bonner, Rodarte and Jason Wu are amongst the many who have grown up through the collective. The most famous collaborator is Alexander McQueen, who conjured up brilliant designs fused with narrative richness and theatrical impact. Fittingly, Swarovski was the key sponsor of the record-breaking exhibition ‘Savage Beauty’ (2011) that celebrated his life’s work.

Lady Gaga during her ‘Jazz & Piano’ residency in Las Vegas, 2019. Kevin Mazur/Getty Images for Park MGM Las Vegas.

Derek McLane’s design for the Academy Awards stage in 2018, using millions of Swarovski crystals. Mark Ralston/AFP/Getty Images

The relationships are best when they are symbiotic. In 2019, Katrantzou designed her Temple of Poseidon couture collection that was staged as a charitable fundraising event in her native Athens with £40k worth of crystal. “Nadja Swarovski has changed the perception of how crystal is perceived, and I have challenged my own preconceptions of it. With something so visually present, it has to be part of the process from the beginning. We never want it to look like an afterthought,” says Katrantzou.

In turn, creative directors have been invited to Swarovski and been given carte blanche to design jewellery collections and components. The results have given crystal new dimensions. Consider Jean-Paul Gaultier’s Kaputt shiny/matte faceted stones, and the one million giant pearls and stones that embellished Olivier Rousteing’s first couture collection for Balmain in 2019. Challenging perceptions, groundbreaking Dutch couturier Iris van Herpen designed a ‘growing crystal’ that features raw and faceted surfaces.

‘Growing’ Swarovski into a new era is the mission for the family now. An era that is challenging for any consumer-facing business: but any company that has lived through two World Wars and a Great Depression has long-term survival in its genes. Sparkle is guaranteed, but who can say what poignant shapes it might find in the future?

For more information visit: swarovski.com

This article features in the Autumn 2020 Issue, hitting newsstands in October.

John Pawson is one of the UK’s most renowned architects, known for his signature white, pared-back aesthetic that celebrates space over clutter. His projects vary from high-end private homes to hotels, shops, restaurants, monasteries and London’s Design Museum. LUX Contributing Editor Maryam Eisler visits and photographs his recently completed home in Oxfordshire consisting of a farmhouse and barns to talk about light, lines, and imperfect perfection.

Maryam Eisler: Talk to me about light John.
John Pawson: Well, Louis Kahn said there’s no architecture without natural light. So if there are ten building blocks for architecture, whether it’s scale or proportion or materials, light has to take priority. Cause you’re fucked otherwise!

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Maryam Eisler: If I say monastic, you say …
John Pawson: We’ve been very lucky to have completed three monastic commissions (referring to the new Cistercian Abbey of Our Lady of Novy Dvur in Bohemia, interior renovation of the basilica of the Benedictine Archabbey of Pannonhalma in Hungary and work at the Cistercian Abbey of Sept-Fons in France). Religious buildings – and specifically monastic buildings – are very different. And the brief is different. But the fact that someone who’s done a Calvin Klein shop can also do a monastery isn’t a contradiction. We’re there to do buildings and we are not measured for our morals or religious beliefs. And the monks saw something in the domestic and retail architecture which attracted them; they thought I might be the right person to help them with their projects.

Maryam Eisler: So, if I say the Rothko Chapel in Houston or Tadao Ando’s Church of the Light near Osaka in Japan…
John Pawson: I could relate to these projects. A lot.

Maryam Eisler: Talk to me about clutter. Or the lack of it.
John Pawson: I’m not a great one for things, but you know you need tools to do stuff, as an architect, a gardener or a cook; it’s just about making sure that you don’t have more than you need.

Maryam Eisler: So you take quite a utilitarian approach to life?
John Pawson: I think that the architecture comes from the way I like to live and it always has done. It’s what I do, and the clients seem to like what I do.

Maryam Eisler: Is your mind as clean as the space and environment you function in?
John Pawson: No, quite the opposite. It’s crammed with stuff, and my brain is all over the place. That’s why I like things ordered. But you can never have exactly what you want. Especially if you live with people.

Read more: Island paradise at the Ritz-Carlton Abama resort, Tenerife

Maryam Eisler: What about order?
John Pawson: I see order as being a good thing. But it has pejorative tones for some people. They see regiment. They see military. They see oppression. I just think it helps.

Maryam Eisler: You appear to have a sense of inner peace and balance, reflective of your work. Am I reading it right?
John Pawson: I’ve been very lucky in my life, and things have gone for the most part smoothly. Work can be quite stressful as I try to produce really special things.

Maryam Eisler: Talk to me about lines.
John Pawson: Yes, Lines. Lots of them. Straight lines.

Maryam Eisler: Are they always straight?
John Pawson: Human beings and women in particular have curves. Buildings are, for the most part, rectilinear. Things are only curved when they need to be.

Maryam Eisler: Have you ever produced anything circular?
John Pawson: Very rarely. We once did a circular surround hedge to a tennis court for Karl Lagerfeld in Biarritz. And he went slightly mad because he said, ‘Don’t you know I don’t like curves’ and I didn’t ! – You know, one of the rules! The other one is ‘Don’t spill coffee on the plans’ which I did as well; that didn’t go down very well either [laughter]!

Maryam Eisler: Which brings me actually to the topic of ‘favourite’ project. Have you had one?
John Pawson: Yes! A monastic city. That was the most fulfilling project of all. And different. Also, I suppose on an egotistical level, not many architects get to do monasteries on this scale.

Maryam Eisler: What about this particular farm house, where we’re sitting now ?
John Pawson: Having worked on this project for five years, you forget how fresh it can be for other people. The level of detail which isn’t always apparent in the materials and the amount of work that has gone into it …. It must seem very calm, judging by peoples’ reactions. So, I don’t know whether this will become like the monastery or not. I just don’t know.

John Pawson conversing with Carrie Scott, an independent art historian and curator who is currently working with John on his photographic series

Maryam Eisler: The strength of your work, the clean lines in your designs, are reminiscent in my opinion of Judd’s work. Same strength. Same presence. Interesting that the first thing I saw when I came here are three Judd chairs, perfectly aligned in the kitchen. Has he been a source of inspiration?
John Pawson: Yes. From very early days – I think I first saw an exhibition of his in Japan when I lived in Tokyo in the early 70s. After that Hester [van Royen, mother of John’s children Caius and Phoebe] became his dealer in Europe, so I got to meet him. He was not too big on conversation!

And then there was a moment in Basel when Hester said, ‘Oh let’s go for lunch !’ Judd was hungry. So, the three of us went out and I thought ‘Oh great; I finally get to sit down with Donald Judd over lunch. Amazing!’ And just as we were going out of the hall, a client of mine caught me and I couldn’t help but to say ‘come along’. He talked non-stop. So, I never got to listen to Judd!

Maryam Eisler: Your aesthetic and emotional connection to Judd seems obvious.
John Pawson: Definitely. Extraordinary, in fact! It’s been a natural thing. He was one of the first artists I was exposed to. I was asked by Hester to give a talk in Oxford on Judd’s work. ‘Sure, cool’, I said and had the complete set of the most incredible slides relating to him – his work, Marfa, everything! It was a big hall and a lot of people. I got up very confident. I was, maybe 30 or 35, and of course my mind went completely blank! So, I put up that first slide and I just said ‘window’, because it was a window. And then the next one was ‘door’. And it went on and on.

Maryam Eisler: We’ve talked about light. What about shadow or darkness?
John Pawson: Everything is about the contrast. Without one, you don’t have the other. But it’s all in the subtlety – the colour changes so quickly, doesn’t it?

Read more: In conversation with painter Luc Tuymans

Maryam Eisler: I’m assuming you see a lot of colour even though, to an outside observer, your work may appear to be somewhat monochrome, neutral, in various shades of beige and grey.
John Pawson: There’s a huge amount of colour in my work and they’re all different! I also slightly underestimated the garden side of things here in the country. Because I thought I could just lay it all out simply and everything would be fine. And at this time of year (end of Spring), it’s so green and yellow … just incredible!

Maryam Eisler: It looks like a painting. Which brings me to the subject of art! You are an architect, a creative mind and a photographer. An artist in every sense of the word. I hope you agree ? Yet, I see no art (in its traditional sense) in the house. No painting on walls. No sculptures in rooms.
John Pawson: I’ve always been very very careful with that. I keep it clean and uncluttered. I know people consider architecture to be an art form. But, to me, architects are not artists. There is a very distinct line between art and architecture.

Maryam Eisler: What are the main lines of differentiation between art and architecture?
John Pawson: I think that architecture has a functional aspect to it. It has to be used. People need shelter. Whereas ‘art’ doesn’t have to fulfil any practical or functional qualities. However, it is important to say that we would not survive as a human race without art.

Maryam Eisler: And you, personally, can do both. You can be an architect and a photographer, simultaneously.
John Pawson: I’m definitely not an artist [laughter]. And I would be very careful about considering myself a photographer.

Read more: Dutch artist Viviane Sassen’s photographic series ‘Venus and Mercury’

Maryam Eisler: But the world will label you as that, especially as you are becoming more public with your photography! You look, think and see like a photographer!
John Pawson: Well then, I am happy to review the situation. It isn’t false modesty. It’s just that I’ve always enjoyed framing things and taking photographs, and until now, I’ve never sought to take it any further than the daily musings.

Here and above: Images from John Pawson’s photographic series Home, a portfolio of 8 images available in an edition of 10.

Maryam Eisler: These daily musings which I follow on your instagram have become in effect a journal or a diary of your life. One can feel your soul through your photographs. I would even go as far as saying that they are self- portraits of some sort. And even though we don’t see you, you’re there and we definitely feel you.
John Pawson: This is just the way I see life, and it’s been a very nice discipline for me. I’m always amazed at how people see things and how they each photograph the same subject so differently. I’m not saying that they’re worse or better, but they’re so different and yet they use the same machine and have two eyes! I’ve always taken photographs but I had never shown them publicly before Instagram.

Maryam Eisler: Now that you’ve come out of the closet with your photography, do you impose more rules onto yourself? Or do you keep the practice spontaneous in the way that you have always done before?
John Pawson: I’d say I am spontaneous because I never think too much before framing a shot. They’re for me, first and foremost. It’s a bit the same with architecture. I design things for me, or as I would like them to be.

Maryam Eisler: You give birth to buildings and you give birth to photographs, and then they get adopted, basically, by the collector, or by the clients.
John Pawson: Sure.

Maryam Eisler: And then they do what they wish with it.
John Pawson: Absolutely.

Maryam Eisler: Does that bother you?
John Pawson: No.

Maryam Eisler: They have a life of their own and that’s OK?
John Pawson: Even though I spend months designing a building, the day you hand it over, it’s no longer yours.

Maryam Eisler: Do you believe in some form of sublime intervention in the act of creation? A hand that enables some – maybe not everyone – to produce and to be creative?
John Pawson: I don’t think so. I’ve always thought that anyone can do it. Although I didn’t think I could. I thought designing was something other people could do. So I learnt; I went to school and learnt to design, literally. Which was illuminating in itself.

Maryam Eisler: Are there any limitations in the act of creation?
John Pawson: One of the things that’s held me back is that people find it very difficult to see what I might do for them. Because the work seems so simple. But it’s a hard grind. It’s making umpteen models. And the problem is that most people just can’t see it. And I can understand that. People came here and saw this place and simply couldn’t understand how I could possibly do anything with it.

I remember giving a talk at RIBA years ago and I turned up, and the whole place was buzzing and heaving, and there were lots of incredibly attractive people, and they all looked very intelligent. And for a moment I wondered why they were there. And then of course I realised they were there for my talk. I still couldn’t think ‘why are they not doing it themselves, and why am I doing it?’ And I realised that it just takes a certain drive; every day you push and you keep your head down and then at the end, there’s something special.

Maryam Eisler: Whereas with photography, there’s much more instant satisfaction. No? You snap, you see…
John Pawson: Oh it’s heaven. Pure satisfaction.

Maryam Eisler: You are your own language in photography. Is the black and white a conscious choice?
John Pawson: Yes I think. Well, my photographs have a black and whiteness about them. But I think it just provides more focus, a stronger message. It takes away the noise.

Read more: Louis Roederer’s CEO Frédéric Rouzaud on art and hospitality

Maryam Eisler: In the chaotic world that we live in and share, do you think your photography helps you gain some control of your life, possibly even focus and introspection?
John Pawson: Definitely. It’s a sort of ordering of things, and the discipline is important. And it makes me even calmer because I’ve captured something. We’re always seeing things as we drive. But I very rarely stop the car. Lost moments. It’s important to capture these instances.

Maryam Eisler: Are you concerned by the passage of time, by the ephemeral?
John Pawson: Of course I’m concerned about the state of things in the world. But I just find it difficult to get involved or to get concerned too deeply about something I can’t personally do something about. Maybe I should do more.

Maryam Eisler: Maybe you do. And maybe you’re not aware of it. Maybe you are adding that much required inner peace to people’s lives. Either through the serenity of your architectural spaces or your peaceful, well measured photography…
John Pawson: We do have a drawer of thank you letters. People’s lives are saved. It feels good to hear about the stories. And there are many stories.

Maryam Eisler: How would you like your legacy to be pondered upon?
John Pawson: Definitely not something I consider at all.

Maryam Eisler: So, for you, it’s about being here, in the moment?
John Pawson: Yeah, I’m here in the moment and legacy is impalpable. I didn’t chart this life, and I never set out to be an architect, but it’s come my way.

Maryam Eisler: A favourite photographer?
John Pawson: Crikey. I do tend to like the classics and people who did things first, but I used to hang out with Robert Mapplethorpe. Some of his works were really good. Not so much the portrait he made of me …

Maryam Eisler: Tell me about that moment when he shot you…
John Pawson: Early 80s is when it happened. Sadly, I was not asked to take my clothes off for him [laughter]… It was just a very relaxed shot of me sitting on the floor, cross-legged. I remember the moment well.

I was around the studio when he was taking photographs. A huge amount of energy went into his photography. He knew what he was doing. He was also very good with people.

Maryam Eisler: I suppose that the primary source of inspiration when you photograph is derived from your own spaces… as well as the reflection of shadow and light within these spaces ?
John Pawson: Yes.

Maryam Eisler: I see the odd tree or landscape every now again. Would you ever snap a figure?
John Pawson: I took Catherine [John’s wife] doing press ups on the beach once! Taking people is a whole other ball game isn’t it? When you’re travelling, I used to see a lot of potential interesting photographs of people and things happening around me. I would take them, but the stress levels were too much, because strangers get uncomfortable. So I decided to stick to what I know.

Maryam Eisler: Would you say you’re a perfectionist?
John Pawson: Absolutely. An imperfect person.

Maryam Eisler: So, you’re an imperfect perfectionist ?
John Pawson: Well I’m obviously aware. A lot of it comes from being very imperfect. At the end, the goal is to produce something really really special, and I don’t personally have the means to do it on my own, so I’m always marshalling other people. It’s a big team. Building is an imprecise trade. So nothing is actually perfect anyway, which is fine because only God can be perfect, as the monks say. And that’s where the curve comes, I think; it’s only God who does curves well.

Maryam Eisler: So perhaps you’re the God of architecture?
John Pawson: That I know not. No delusions there!

John Pawson’s latest book ‘John Pawson: Anatomy of Minimum’ is published by Phaidon: phaidon.com

View his full portfolio of work: johnpawson.com