Dakis Joannou with Live Painting of Dakis and Lietta, 2018, by George Condo.
Dakis Joannouwith Live Painting of Dakis and Lietta, 2018, by George Condo.

Dakis Joannou with Live Painting of Dakis and Lietta, 2018, by George Condo.

He was Jeff Koons’ best man, is a regular dinner companion of Maurizio Cattelan
and Urs Fischer, and has invited George Condo to create a show for his non-profit Deste Foundation on a Greek island this summer. Darius Sanai meets Dakis Joannou, the art world’s most consummate host and one of its most imaginative and significant collectors, and finds that what drives him is friendship and curiosity

Anyone floating in more rarefied circles at Art Basel, the world’s preeminent art fair, in Switzerland this June won’t help but hear “See you at Hydra!” being tossed around with parting air kisses as collectors depart. In this case, the reference to the Greek island is not to a private yacht or party, but the most desirable and intriguingly democratic art event of the year.

The brainchild of the Greek-Cypriot tycoon, collector, and artists’ friend Dakis Joannou, “Hydra” refers to a series of initiatives both on the Greek mainland and the small island near Athens, centred on the spaces of Joannou’s non-profit Deste Foundation for Contemporary Art (the name Deste comes from the Greek word for “look”).

Joannouwith Maurizio Cattelan<br />

Dakis Joannou with his dear friend, italian artist Maurizio Cattelan

The building on Hydra is a converted slaughterhouse, which each year features one of the world’s most interesting art shows and related events in the Hydra Slaughterhouse Project. This year’s superstar is George Condo, whose show is entitled “The Mad and the Lonely”.

He follows on the heels of Jeff Koons two years ago, who also designed the exterior of Joannou’s yacht. The uniqueness of Hydra is generated by Joannou himself.

No usual collector, he is, famously, close friends with the artists whose work he procures, spending long evenings with the likes of Koons, Condo, Urs Fischer and Maurizio Cattelan
, talking about life, the universe and everything.

“We meet, we drink, we go for dinner, we talk – maybe it’s about gossip or about art,” says Joannou. “I love how artists think, the original thoughts they have and the angles they take about things. It’s very different to say the way a banker thinks.

I enjoy being with artists a lot.” While there are private dinners, the shows are open to the public and, as it’s a small place, artists and art-world illuminati bump around with tourists who come along to see the art. Anyone can experience 90 per cent of the buzz at Hydra just by buying a ferry ticket. Is Joannou driven by a higher philanthropic calling?

Joannou and Jeff Koons,with Koons’ Gazing Ball Tripod, 2020-2022

Joannou and American artist,Jeff Koons, with Koons’ Gazing Ball Tripod, 2020-2022

“No, not at all. I don’t put any responsibility on myself about what I’m doing,” he says. “I just do what I feel like doing and it’s up to the public to respond. I’m not doing it for this sake or that sake, I’m just doing what I feel I should do.”

Is it important for Joannou that visitors understand the underlying impetus behind the shows, his raisons d’être? “It’s up to them, I don’t mind,” he says. “I’m just putting out there what I think and feel, but people can take it as they like.”

But he must take some pleasure out of GREEK GIFTS He was Jeff Koons’ best man, is a regular dinner companion of Maurizio Cattelan
and Urs Fischer, and has invited George Condo to create a show for his non-profit Deste Foundation on a Greek island this summer.

Darius Sanai meets Dakis Joannou, the art world’s most consummate host and one of its most imaginative and significant collectors, and finds that what drives him is friendship and curiosity 18 creating something out of nothing, so to speak? “I am very pleased to see a positive response,”
he says.

Joannou with artist Jeff Koons and artist Urs Fischer

Joannou with artist Jeff Koons and artist Urs Fischer

“I cannot deny that. I mean, we started on Hydra in 2009 with about 150 people on a long dinner table. And now there are up to 4,000 people who come, so I am very proud of getting a big crowd there.” Joannou says that he gives complete carte blanche to his artists.

When I ask him about Condo’s theme of “The Mad and the Lonely”, he replies, “You’ll have to ask George about that.” Like many highly driven people, Joannou has a hyper-creative mind of his own, and he knows enough to respect his fellow creatives.

See you on Hydra.

You can read Maryam Eisler’s interview with George Condo here.

Condo’s “The Mad and the Lonely” exhibition is at the Deste Foundation Project Space Slaughterhouse, Hydra, Greece, 18 June – 31 October 2024; deste.gr

Share:
Reading time: 4 min
A building exterior with a picture on it showing the inside of the building in grey as if the wall has been bashed through
A building exterior with a picture on it showing the inside of the building in grey as if the wall has been bashed through

La Ferita (The Wound), 2021, by JR at Palazzo Strozzi

In the sixth part of our Italy art focus series, curated by Umberta Beretta, LUX speaks to Arturo Galansino, director of the public-private Fondazione Palazzo Strozzi, which opened an art space in Florence in 2006, and maintains a bold programme of exhibitions from Old Masters to contemporary art, creating a dynamic dialogue

LUX: Did you ever think you would make such an impact in Florence?
Arturo Galansino: It is beyond our expectations. I have been here for eight years and Palazzo Strozzi is the most successful exhibition space in Italy with the shift in 2016 to introduce contemporary art, bring important artists to create work here and create a public to see it. We are happy to have helped change the identity of this city, which is no longer a city of the past, but a protagonist of the present.

Two men standing in front of a painting of the Mona Lisa in blue

Arturo Galansino with artist Yan Pei-Ming

LUX: Would Florence locals Michelangelo and Leonardo approve of Koons and Abramović?
AG: I hope they would be happy to see Florence generating a contemporary art discussion from their legacy. And I believe Bernini would love what Jeff Koons is doing.

Follow LUX on Instagram: luxthemagazine

LUX: How was it working with Jeff Koons?
AG: He comes to all the exhibitions, especially the Old Masters – we spent a lot of time at our Donatello, which was the exhibition of 2022 worldwide. Jeff loves so much what he sees, he wants to understand how it works. He told me he’s using a new idea inspired by how Donatello used bronze so economically – leaving the hidden parts without bronze. These discoveries are so exciting for artists who work with matter, and for me it was an unbelievable experience.

A room with wooden floors and benches and a metal snake hanging on the wall

The Snake Bag, 2008, by
Ai Weiwei at “Ai Weiwei Libero” at Palazzo Strozzi, 2017

LUX: Are you bringing a new crowd to Florence?
AG: In Florence, we have mass tourism. Tourists race to the Uffizi and maybe the Accademia, visit Botticelli and David and don’t even sleep here. We have fewer visitors than the Uffizi, but they come for longer and often return. They explore Florence – a special perfume shop, a little church they don’t know. So we create a tourism that doesn’t occupy only two spots. It also helps to make a more sustainable economy.

A man wearing a suit and blue tie standing in front of a bust of a horse

Arturo Galansino

LUX: Can you speak about “Let’s Get Digital!”.
AG: We saw the digital phenomenon in 2020, and wanted to be the first institution to make a significant show with it. We had such a success. Every day we had thousands of people mesmerised by images from the six most successful digital artists of this moment. And we could explain this new art, too.

Read more: Italy Art Focus: Beatrice Trussardi

When we opened, in 2022, there was the collapse of cryptocurrency, which was so associated with NFTs, so it was a critical moment and were part of it.

A red painting of a man boxing

Bruce Lee, 2007, by Yan Pei-Ming, from “Painting Histories” at Palazzo Strozzi, 2023

LUX: Finally, do Italians still think this is a country of history, not contemporary art?
AG: Artistic history is part of our identity and I am very proud of it. What we should do is try to reinterpret its value towards new directions. We have to conserve, but also be progressive and open. I think if we find a balance, Italy could be the country of the future, because we have everything the world is looking for.

Find out more: palazzostrozzi.org

This article comes from a section of a wider feature originally published in the Autumn/Winter 2023/24 issue of LUX

Share:
Reading time: 3 min
artist with artwork
portrait of a man in front of artwork

Photograph by David Taggart

Jeff Koons is the world’s most expensive living artist, creating works that reflect modern life in their interplay with kitsch, materials and art history. Koons chats to Millie Walton about communication, how art brings the sublime into the everyday and pink inflatable rabbits

Jeff Koons is making me sweat. He’s ten minutes late to our Zoom meeting, and at this stage, I’m unsure whether he’s forgotten, or I’m unwittingly engaged in some kind of power play.

Something I realised in preparing for this interview is that almost everyone has something to say about either Jeff Koons as a person or his work. One of my favourite anecdotes goes something like this: “My friend went to a house party and had sex beneath a Jeff Koons, and said it was the way they’d like to die someday.” When I heard it, I thought that’s probably exactly the type of story an artist who is famed for making explicit artworks of himself and his ex-wife Ilona Staller (who was also a porn star known as La Cicciolina) and shiny balloon sculptures would love to retell to fawning art collectors at swanky gallery openings in New York. It’s hard not to make assumptions about one of the world’s most famous and controversial artists.

Follow LUX on Instagram: luxthemagazine

red balloon dog sculpture

Jeff Koons, Balloon Dog (Red) (1994–2000). © Jeff Koons, photo: Mike Bruce, Gate Studios, London/Courtesy the Royal Academy of Arts, London

A young, attractive woman (one of Koons’s studio assistants, perhaps) enters the screen to test the audio and camera, before he finally sits down, checks his ‘earpods’ are in place and gives me a Hollywood smile. At 66 years old, with gleaming white teeth, a full head of hair, barely any visible wrinkles and the glow of health, Koons could pass for early forties. He speaks precisely and slowly, maintaining eye contact and frequently dropping my name into the conversation, which has the destabilising effect of making everything he says seem both deeply profound and strangely orchestrated. “Millie,” he says mysteriously at one point. “What’s really interesting and beautiful about art is that what’s relevant and new is really quite ancient.”

porcelain sculpture

Jeff Koons, Michael Jackson and Bubbles (1988). © Jeff Koons. Photo Tom Powel Imaging

Rising to prominence in the mid-1980s in New York, alongside Jean-Michel Basquiat, Richard Prince and Keith Haring, Koons has long advocated the idea of ‘accessible’ art. He takes everyday objects and pop icons as his subjects, often rendering them at a huge scale to disrupt cultural hierarchies and unsettle the viewer’s sense of perception. Of the making of Michael Jackson and Bubbles (1988), for example, a white and gold porcelain sculpture of the musician and his monkey, the artist says, “I was really trying to make a connection with Renaissance sculpture and to show that something we can acquire in a gift shop can have this important meaning to us in life, and as much relevance to excite and stimulate us as the Pietà.”

Read more: Sophie Neuendorf on new wave collecting

Over the years, critics haven’t been so open-minded. His work has been variously labelled as “vacuous”, “crude” and “lazy”, but this has only increased his popularity. In 2019, Rabbit (1986), a metre-tall stainless-steel copy of a plastic inflatable bunny, sold for more than $91 million at Christie’s, breaking the record for a work by a living artist sold at auction set in 2018 by David Hockney’s 1972 painting Portrait of an Artist (Pool with Two Figures), a record previously held by Koons himself. That might seem like an eye-watering price, but his work is highly technical and expensive to produce, which has, in the past, led to delays in completion and major lawsuits. In 2018, billionaire financier Steven Tananbaum sued Gagosian over the delayed delivery of three of the artist’s sculptures. Then, earlier this year, the artist shocked the art world by announcing his decision to drop both Gagosian and David Zwirner and to be represented worldwide exclusively by Pace Gallery, stating, “The most important thing to me is the production of my work and to see these artworks realised”.

silver sculpture of a rabbit

Jeff Koons, Rabbit (1986). © Jeff Koons. Photo Tom Powel Imaging

The desirability of his work comes not just from the promise of drama and luxury. There’s also an appealing sense of playfulness, nostalgia and recognition to be found in his vibrant colours and simple visual language that recalls a childlike innocence. “When we’re young, we’re more curious. We absorb tremendous amounts of information very quickly because we’re open,” he says. “Eventually, people start shutting down and making all of these judgements. I try to open myself up to everything.”

Koons is a ‘conceptual’ artist: a visionary, rather than a maker. He has multiple studios and a team of more than fifty people producing the ideas that he dreams up. It’s an approach to art-making that allows him to “have feelings and sensations, but not to be dependent on the hand”. It also allows him to pursue “Duchampian ideas” by taking a more “objective” viewpoint. Whether one can truly detach oneself from one’s own thoughts is debatable, but what’s important is the intention behind the work and, for Koons, that often comes from a personal experience or encounter with a material, colour or form. As a younger artist, for example, he recalls buying a pink inflatable rabbit and a yellow and green inflatable flower which he placed on mirrors propped up against the wall. “The colour, the reflection and this association was so intense, I had to go have a couple of beers to really come down from the excitement,” he says.

artist with artwork

Koons photographed in his Manhattan studio in 2021 with a work in progress. Photograph by David Taggart

His focus now is more on being in dialogue with the viewer than himself. “There’s joy in sharing the human potential with others, instead of just with the self,” he says. This idea of exchange is perhaps most evident in the artist’s ‘Gazing Ball’ series (2012–) in which he places a blue, mirrored, hand-blown glass gazing ball within a classical piece of art, such as Leonardo’s Mona Lisa. The ball reflects the surroundings and the viewer, literally drawing them into the work of art. For Koons, the object relates to his childhood in York, Pennsylvania where he recalls seeing gazing balls in people’s gardens. “I’ve always loved the generosity of [the gazing ball], but also that it’s a lawn ornament. It’s something that can be looked at in a very profound way and at the same time it’s frivolous,” he says.

Read more: How Durjoy Rahman’s art foundation supports cultural collaboration

painting with sculpture

Gazing Ball (da Vinci Mona Lisa) (2015). © Jeff Koons. Photo Tom Powel Imaging

The same could be said for many of Koons’s sculptures, which, at the very least, teach us that outward appearances can both charm and deceive. The reason he so often works with stainless steel is that it’s both highly durable – “A kind of a proletarian material; if people wanted to melt [the works] down to make spoons, forks, pots and pans, they could,” he says – and shiny in appearance. One of the artist’s most iconic pieces, Balloon Dog, explicitly plays with these material qualities by suggesting the bulging soft surface and lightness of a balloon while harnessing the sculptural strength of the metal. “Only the surface has a visual luxury, and when I say a visual luxury, I’m speaking about the excitement of stimulation, reflection, abstraction and change,” he explains. “That’s the type of luxury that my works are interested in.”

public sculpture of a ballerina

Jeff Koons, Seated Ballerina (2017) at the Rockefeller Center, New York. © Jeff Koons. Photo Tom Powel Imaging

Has the material worth of his work changed the way he feels about his practice, and art in general? “I love art, I love the idea of how it can really better the lives of people as an educational tool. It informs us, not only of our history, but of all the human disciplines, how we can incorporate them, fit them into our lives. It’s always a dialogue about becoming,” he says. “If the market, at some point, became interested in me, I’d like to believe it was because I was able to communicate some of those ideas to people, and that they found relevance in the belief of this type of transcendence.”

Find out more: jeffkoons.com

This article was originally published in the Autumn/Winter 2021 issue.

Share:
Reading time: 7 min
shiny balloon dog sculpture
shiny balloon dog sculpture
Although Jeff Koons has had a profound impact on contemporary art and remains one of the world’s most influential artists, recent data supports a strong decline in his market, reflecting the tastes of a new generation of art collections and wider cultural shifts. Sophie Neuendorf reports

“I love the gallery, the arena of representation. It’s a commercial world, and morality is based generally around economics, and that’s taking place in the art gallery,” Jeff Koons

The above quote perfectly sums up the ethos and reputation of Jeff Koons. Love him or hate him, Koons has shaped contemporary art in profound ways over the course of the past few decades. One of the reasons for this is that his work is globally recognisable and relatable – you don’t need to have studied art history to understand where he’s coming from although if you have there are deeper layers to be found. In a sense, he bridges the gap between high and low culture.

Follow LUX on Instagram: luxthemagazine

Koons rose to fame in the 1980s, developing iconic works such as Michael Jackson and Bubbles (1988), the Made in Heaven (1990–1991) series, and Puppy (1992), which has been installed in Sydney Harbour, Bilbao, the Palace of Versailles, and Paris. While he’s most closely associated with his brightly coloured, shiny, oversized sculptures of kitschy souvenirs, toys, and ornaments (see his Celebration (1994–2011) series), Koons continues to seek new and surprising outlets for his creativity. In 2017, he teamed up with the luxury brand Louis Vuitton to produce an edition of bags printed with iconic European paintings, and more recently, he teamed up with high-street brand UNIQLO to create a line T-shirts and hoodies printed with some of most famous sculptures.

art auction graph

Courtesy of artnet

In 2019, his fame seemed to reach an all time high: Rabbit sold for a record-breaking $91.1 million at Christie’s auction house, making him the most expensive living artist. However, according to the artnet Price database, that single work accounted for the lion’s share of the artist’s $100 million (approx.) auction total that year. In fact, since peaking at more than $150 million in 2014, the artist’s  overall auction volume has been slowly trending downward. In 2020, it was down to less than $3 million. While the pandemic undoubtedly played a role in the decrease of sales and things have picked up slightly since (to about $36 million to date) it’s still a far reach from earlier years. More worryingly, 48 (20%) of the 239 Koons lots offered this year at auction have failed to sell entirely.

Read our interview with Jeff Koons from the Autumn/Winter issue

Over the past few years, major cultural shifts in the art world and beyond have contributed to the rather rapid depreciation of the Koons market. First and foremost, there has been a generational shift, with a new group of young collectors becoming the driving force behind the rise of Ultra Contemporary artists and a wider change in tastes. Peers of the BLM, MeToo, and climate change era, these young collectors are looking for more depth and meaning than Koons’ shiny kitsch seems able to offer. Quite possibly, the extravagant prices and controversial subject-matter (namely Koons’ Made in Heaven series which featured explicit images of his former wife, porn star Ilona Staller) have, ultimately, overshadowed his career, but this change can also be seen as a natural evolution. In fact, the only category in art that is more or less immune to changes in taste are the ultimate “trophies” that are so exceptional and rare in quality that anyone able or prepared to spend more than $100 million on a single artwork cannot afford not to go after them, if and when such works become available. Nearly everything else is and always will be affected by the evolution of culture.

art market graph

Courtesy of artnet

Additionally, and importantly, the health crisis of the past two years has had a profound impact on not only the art market, but also on the popularity of the hyped pre-pandemic artists. Internationally recognisable artists such as Richard Prince and Takashi Murakami have also seen a depreciation in their average prices at auction, indicating a decline in their popularity. Perhaps, this is because these figures are seen to be representative of a pre-pandemic era, an era which was more superficial and frothy than today’s.

Read more: The Best Art Exhibitions to See in January

Koons currently ranks as number 57 in artnet’s list of the top 300 most popular artists, but if the market is anything to go by, he’s in danger of slipping off it altogether. “For me, at a certain point it became so much about the money that I couldn’t look at a shiny outdoor [Koons] sculpture without thinking about dollar signs,” commented American art advisor and specialist in modern and contemporary art Lisa Schiff. “When it becomes too much about the money, it’s just not interesting. I feel like where he started is somewhere very different from where he went.”

Now, Koons’ new dealers at Pace Gallery (the gallery announced exclusive representation of the artist in April after he left Gagosian and David Zwirner) are faced with the daunting task of rekindling his market. His latest works –  stainless steel replicas of porcelain figurines – are set to appear in a solo show at Pace New York in late 2023 but only time will tell if the market can be swayed once more in his favour.

Sophie Neuendorf is Vice-President at artnet. Find out more: artnet.com

Share:
Reading time: 4 min
portrait of an artist

The Autumn/Winter 2021 issue with logo design by Jeff Koons

For our Autumn/Winter 2021 issue, we asked award-winning photographer David Taggart to capture Jeff Koons in a way that he’d never been photographed before. The portraits he produced are intimate and raw, revealing the man behind the world’s most expensive and controversial artist. Here, Taggart gives us an insight into the shoot, Koons’ studio and their conversations. All photography by David Taggart

1. What was your vision for the shoot?

To try and capture Jeff Koons in a way no other photographer had. Focus on authenticity. My style is very intimate and revealing. I wanted to try and capture Jeff in this style. When I got the studio and was setting up, I asked Jeff if he had seen my work. He said, yes. I asked if he was comfortable being portrayed in this style. He said, yes and that he was looking forward to the interpretation in my style.

Follow LUX on Instagram: luxthemagazine

2. What is the Jeff Koons studio like?

Big. Lots of space. Lots of light. There is nothing intimate about his studio. It is a place where big productions occur. There were 20 – 30 assistants and others around.

artist with artwork

Koons photographed in his Manhattan studio in 2021 with a work in progress.

3. Did you have a preconception of what Koons might be like before you met him, and how did that compare to the reality?

My perception of Koons was that he was stiff, and very concerned about his public image, which was mainly down to existing photographs/portraits of him. To some extent this was true, however, I believe that I was able to work with him to convince him that he should let me photograph him as if we was in his everyday mode in the studio. He was quite personable, clearly intelligent and relaxed and engaging throughout the session. No pretence.

Read more: How Durjoy Rahman’s art foundation supports cultural collaboration

4. How was the conversation?

Jeff’s first comment when I walked in the door was, “Are there more crew coming?” He was surprised and then, I think, impressed that it was just me, the camera and natural light. He said the last time someone photographed him like that was Helmut Newton, without flash, fill lighting or other equipment. Just a camera and light.

We spoke about his unfinished, and up and coming pieces. We spoke about what inspires him.

I am managing the restoration and programming of a Federal monument, so we spoke a lot about history. He told me about his farm in Pennsylvania and how it had been in his family for generations. We debated where American democracy was born (Philadelphia vs. NY). He also took an interest in my upcoming photographic series, Frames of Humanity.

portrait of a man in front of artwork

5. As the world’s most expensive living artist, Koons is used to having his portrait taken but the image we’ve used on the cover presents him in a more relaxed state, without a suit or any of his usual glamour. How did that particular shot come about?

When I arrived his assistants had a linen jacket in a suit bag and shoes laid out for him. I asked if I could photograph him in a different way, the way he would be if he were working in the studio without a photographer present. After a moment of hesitation, he agreed. I believe that walking in the studio with no lights or heavy equipment and getting him to work with me in finding the right light, made a difference. He even commented this to me. I also was able to engage him: keep him talking about topics of interest throughout the shoot. We had more of a conversation than a photoshoot.

6. Did you connect, artist to artist?

When I walked into the studio I let Jeff know that I was not a “commercial” photographer, that my style is much more documentary with an artistic twist. I believe he respected that. We spoke about the creative process. What inspires him as an artist, and what inspires me. I believe the fact that I have other professional interests outside of photography (photography is more of a vocation than an occupation for me) intrigued him: that I do this for the love of the craft. I think by asking or engaging Jeff about his creative process, use of materials, colours, scale and other elements is what caused him to fell like we were two artists conversing versus a photographer shooting him.

eyeoftaggart.com

The Autumn/Winter 2021 issue is on sale now, globally.

Share:
Reading time: 3 min
Aerial shot of Château de Versailles, France
Château Mouton Rothschild vintage wines with labels designed by contemporary artists

Five Château Mouton Rothschild vintages will be included in the “Versailles Celebration Cases”

Throughout Spring 2019, Sotheby’s will auction 75-limited edition cases from Château Mouton Rothschild to help fund restoration projects at the Palace of Versailles

Château Mouton Rothschild celebration wine case containing five bottlesRenowned French wine producer Château Mouton Rothschild  is auctioning 75 collector’s cases each featuring five vintages with labels designed by contemporary artists who have also exhibited at the Palace of Versailles, including Giuseppe Penone, Bernar Venet, Anish Kapoor, Jeff Koons and Lee Ufan. Aptly titled the “Versailles Celebration Cases”, funds raised will go towards supporting the ongoing restoration projects at the Palace.

Follow LUX on Instagram: the.official.lux.magazine

Aerial shot of Château de Versailles, France

Château de Versailles. Photo by Thomas Garnier, Courtesy Château de Versailles

The auction will begin in Sotheby’s Hong Kong on 1 April, followed by London on 17 April and concluding in New York on 4 May. Successful bidders will also win an invitation to a private tasting at Château Mouton Rothschild, as well as two tickets to the Versailles Celebration Gala Dinner at the Palace of Versailles in September where ex-cellar vintages of Château Mouton Rothschild will be served.

Discover Château Mouton Rothschild’s full list of collaborating artists and labels: https://www.chateau-mouton-rothschild.com/label-art/discover-the-artwork

 

 

Share:
Reading time: 1 min
Singer Lenny Kravitz performs on stage with Leonardo DiCaprio and Madonna
Singer Lenny Kravitz performs on stage with Leonardo DiCaprio and Madonna

Lenny Kravitz performs at the 2017 Leonardo DiCaprio Foundation Gala, with DiCaprio (centre) and Madonna (right)

Whether painting, music or immersive experiences, artists – and the art they produce – play a huge role in raising hundreds of millions of dollars for some of the world’s most deserving charities, says art auctioneer and LUX contributing editor Simon de Pury
Portrait of world renowned art auctioneer, Simon de Pury

Simon de Pury

I’ve done the auction for the Leonardo DiCaprio Foundation Gala for the past four years in St. Tropez. It has raised in excess of $100million for environmental issues. You know, we can try to save everything else, but if we don’t have a planet, there’s not much to save, so I find it very surprising that what should be probably our primary, main concern is just so low down the pecking order of people’s preoccupations. But Leo DiCaprio is probably the most important fundraiser for environmental issues in the world. It’s the longest auction of any auction that I do – people arrive at nine o’clock and it goes on till past 2am. So it’s a real marathon, because not only are there top artworks (he’s a very active collector, so all the artists donate their best works), but also experiences. There are once-in-a-lifetime experiences like going to the gym with Madonna or playing tennis with Federer.

Follow LUX on Instagram: the.official.lux.magazine

And the evening is interrupted by little musical intermezzos. So, last year Madonna gave a fantastic concert halfway through, and then the whole thing ended at 2.30am with an incredible concert by Lenny Kravitz. Once that was finished, the after-party kicked in with DJ Cassidy and there was the after-after-party at the home of Dmitry Rybolovlev. We were the first to leave at 7am. But the party was in full swing!

There’s more money in that tent than at any evening in New York. The combination between high-net-worth individuals – Russian oligarchs, people from the Middle East, former Soviet states, Latin America, America, Europe – mixed with top actors and top models, creates an electric, exciting atmosphere.

The other one that is very exciting is the amfAR Gala in Cannes, which always takes place at what I view as possibly the most beautiful hotel in the world: Hotel du Cap-Eden-Roc. The artworks are displayed in an incredible way. Coming out of the hotel, you see an alley leading down to the sea, and at the bottom of the alley is the star work of the auction. One year they had a Damien Hirst, the famous mammoth; another year, a huge sculpture by Jeff Koons. So, you can really show the works in a spectacular way, and once the guests come they all mingle on that beautiful alley.

The artist Joe Bradley – there is a long waiting list for his work, and he had a big show at Gagosian in Geneva – donated a really fantastic work for the auction. And it made €750,000, which is basically the price you have to pay if you’re lucky enough to be given the chance to buy one.

The other highlight of amfAR every year is when Carine Roitfeld curates a fashion show. And this year it was with 31 different designers, and she picks the theme, and she picks the dresses. One year it was all in gold; one year it was multicoloured; one year it was red. And then all these top models come down the stairs and walk up and down the catwalk and the stage with the most unbelievable music, and so it creates a fantastic atmosphere. And then, once all of the models are on stage, I come up and stand in front of them and start the auction. That’s by far my favourite moment as an auctioneer in any auction.

Supermodel Winnie Harlow poses at amFAR gala wearing a black and white dress

Supermodel Winnie Harlow at amfAR in Cannes this year

This year was the 25th anniversary of amfAR to raise money for Aids. Another Aids-related charity I’ve done auctions for is the Elton John Foundation. He invites 70 or so people to dinner in his home, outside London. It’s very intimate. He usually pairs up with another musician – John Mayer, Annie Lennox, Andrea Bocelli – and then he comes and plays himself. It’s really nice if you’re invited to a private dinner, so people pay a lot of money for their seat there – much more than they would for a larger gathering. During those evenings, we just sell three or possibly four items. So the main way of raising funds is people getting there.

The Elton John Foundation is one of the most effective foundations on the calendar in terms of research for Aids. He has been relentless for years and years with his Foundation, raising funds. It is remarkable just to see what he has done and how much he gives of his own persona, how much he gives of his own funds.

Read more: Behind-the-scenes of Maryam Eisler’s latest book “Voices East London”

For Aids there’s also the MTV RE:DEFINE annual charity auction. I do it every year in Dallas, in cooperation with the Goss-Michael Foundation, founded by George Michael and Kenny Goss. That is also a fun event because you always have each year an artist that is being honoured. This year it was Tracey Emin.

And the Robin Hood Foundation Benefit in New York raises the biggest amounts; you just have all these hedge-funders in the room and they say, ‘Now we’re going to put the numbers there… please put your pledges,’ and then bleep. ‘You’ve just raised $72million dollars, thank you so much.’

In terms of the cancer charities, there is Denise Rich, who founded Gabrielle’s Angels in New York. I do the Angel Ball auction every year. She takes the Cipriani Downtown, 650 people for a seated dinner. She had the whole Kardashian family coming last time – the whole family except Kim – and they are very close to her, which is very rare. One year she had Pharrell Williams performing and suddenly he said to me, “Simon, come on stage. I want to sell a dinner with me!” And all the women became crazy, screaming. Then Usher said, “I’ll join the dinner as well!” And that second impromptu auction raised more than the regular auction.

The Beyeler Foundation Summer Nights Gala in Basel, Switzerland, is the most original of any fundraiser, because director Sam Keller asks one artist to take over the whole museum and transform it for one night, which means that only as a guest do you get to see what the artist has done.

One year it was Olafur Eliasson and you arrived and everything was black and white, as if we were in a black and white movie. We sat down and started eating the food – black and white. It tastes bizarre when you don’t see the colours. Eliasson said, “Now you know what the world looks like without colour.” And then there was a total blackout and he said, “Look under your chair.” And everybody had this little lamp, and he switched a button and suddenly all the colour came back. The food started tasting very, very good the minute you saw the colour. It’s the most bizarre experience ever. He also did artworks just for that night, paintings all in different colours. All this was created just for the night.

I also love doing the New Museum Spring Gala in New York, because of the artists who attend. Very often you sell great art at these events, but you have no artists in the room – maybe one or two. But the New Museum event is carried by the artists. This year were three of my favourites – all women. Julie Mehretu, Cecily Brown and Elizabeth Peyton, who is my favourite portrait artist today. If you had to choose who would be your dream person to do your portrait, she would be top of my list, and the New Museum had shown a mid-career introspective of her. Besides that there was new work from Jeff Koons, from George Condo… there were something like 55 artists in the room.

In terms of the contemporary art world, the New Museum Spring Gala is possibly the most exciting one, because personally I always find that the most rewarding thing in terms of what we do is the contact with the artists themselves. Nothing is more stimulating. They have such a fresh way of looking at everything. And that’s what I love, because, after all, without the artists all the rest is meaningless.

Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury. Find out more: depurydepury.com

Share:
Reading time: 7 min