Fashion designer Manolo Blahnik is something of a legend within the shoe industry. His career truly kicked off in 1969 after meeting US Vogue Editor in Chief, Diana Vreeland; after that, he devoted himself to designing shoes, opening the first Manolo Blahnik store in Chelsea, London, the next year. He speaks to Trudy Ross about his design philosophy, dressing for yourself and looking to the future

LUX: You’ve said before that shoes are in your DNA. Can you share the story of how you first decided to spend your career designing them?
Manolo Blahnik: It was all thanks to Mrs Vreeland. When I met her I was in a state of catatonic nerves; I grew up with Mrs Vreeland, with Harper’s Bazaar. I had presented some sketches to her of set and theatrical designs and she told me to design shoes. She said “Young man, stick to the extremities and make shoes!”. She gave me the advice I so needed to hear and paved the path for me to follow.

I took a hands-on approach and learned from the best shoemakers in Italian factories. To this day, working in the factories is still my favourite part of the job.

LUX: Tell us about how you opened your first store in the 1970s.
MB: The 1970s was such a fun time in London. It’s funny, the ’70s are absolutely much clearer than the ’80s. We opened the store on Old Church Street in London and that was the very beginning. I didn’t have anything to put in the shop! A friend of mine called Peter Young found the place. He said, ‘There is a wonderful place, far away from everything with no other shops on the street except a pastry shop.”

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I loved it and I took it, not thinking about how I didn’t have any people, customers, nothing. I used to live in Notting Hill and cross the park on a bike. I would come to the shop every day. We used to open at 10 o’ clock. I ate some cookies at the pastry shop and then we would call Italy and get the shoes done.

LUX: What is your favourite part of the design process?
MB: Without a doubt, working with the artisans in the factories. I have been working with the same artisans for over 35 years. Craftmanship is in their blood, passed down over generations. The team there know exactly what I am thinking and strive to bring all my creations to life, even the most intricate and embellished designs, always pushing boundaries to ensure the complete perfection and the attention to detail required in each of my collections.

Developing seasonal styles with the artisans and spending time in the factory is truly my favourite part of the job. It always has been and always will be.

LUX: Can shoes be a work of art? Can they be more than a work of art?
MB: Shoes can be inspired by art. I am always inspired by art. Francisco Goya did the best shoes in his paintings! I think I would collect all his art if I could. It has hugely inspired me throughout many of my collections and I can’t count how many hours I have spent staring at his works in the Prado museum.

I want my shoes to embody personal style and creativity, pieces of art for your feet.

LUX: How can one stay ahead of the fashion curve?
MB: By not following trends. Staying true to who you are and dressing the way you want is, in my opinion, true style. It is a physical attitude that cannot be bought.

I’ve never been one to follow trends. If I see too much of something, I change it. What’s the point of people wearing the same dresses and the same shoes? Everybody ends up looking like clones and I hate that. Individuality is what makes us all unique. I like independence and I love eccentricity. If you like something, buy it. Find your style and stick to it.

LUX: Style or comfort?
MB: I believe you can have both. I spend a lot of time with the artisans testing the comfort of our shoes. Elegance and comfort go hand in hand, you must be comfortable to appear elegant, one cannot exist without the other. There is nothing charming about a woman who cannot walk in her shoes.

LUX: Women’s or men’s fashion?
MB: Both! What’s wonderful is that people are starting to dress up again. In London, men and women alike are now dressed up and going to Savile Row to have suits made.

So long as we are human, we will want to be decorated—for ourselves; not for other people so much. When I wake up in the morning I say, “I’m going to wear happy colours today,” and that is for myself!

LUX: What does it take to create a truly iconic brand identity?
MB: Be true to who you are and believe in what you do! I think the most important thing is the product. That should always remain at the centre.

But for me, it’s not about being a big brand or ‘iconic’! I just want to be healthy and keep doing things. I don’t want anything else. I have everything I want, and I have wonderful memories.

LUX: In the age of e-commerce and social media, how has the digital landscape affected the Manolo Blahnik brand?
MB: You must move with the times or else you will get left behind. Our e-commerce website and social media are a crucial part of the business. When we started to work on The Craft Room, I wanted it to be online so that anyone, anywhere in the world can access this virtual world. It’s exciting! It’s wonderful to be able to connect with the world in this way.

LUX: What does sustainability mean to you?
MB: We don’t use the term ‘sustainability’ because I feel that sustainability is misunderstood. It’s binary: you either are or you are not. We use the term ‘responsibility’ because it is a journey.

My personal philosophy, which was passed down to me from my parents, is that you buy the best quality you can afford and look after it. Mend garments and shoes, have things altered as necessary and upcycled when the time comes. I detest waste and think that overconsumption is unnecessary and lazy.

LUX: In 3 words, how would you describe the world of Manolo Blahnik?
MB: Timeless, colourful and elegant!

Read more: Blazé Milano’s Corrada Rodriguez d’Acrci on creating iconic style 

LUX: Where do you predict your brand will be in ten years’ time?
MB: I am so lucky to have my niece, Kristina, as CEO. She has been working on building foundations to protect the brand. We are a family business with a family mindset and it is wonderful we are able to keep it this way. I hope that people continue to enjoy our shoes. We aim to create beautiful handmade pieces that last and make people smile.

Find out more: www.manoloblahnik.com

All images are from the Winter ’23 Collection

Jörg Neuner, Head of Gaggenau’s brand centre in Lipsheim, France

Jörg Neuner, Head of the Gaggenau Brand Centre, speaks to LUX about heritage, handwork, and embracing a hybrid design philosophy

Seamlessly absorbing technological advancements into its DNA, the Gaggenau design philosophy is second to none. The secret? “Traditional handwork with the lightest of mechanical touches,” says Jörg Neuner, Head of the Gaggenau Brand Centre.

LUX travelled to Lipsheim in north-eastern France to speak all things design with Neuner, and find out how – from champagne-supplemented culinary workshops to getting down and dirty in the forging room – the centre offers visitors a fully immersive expression of the Gaggenau brand.

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LUX: How has the Gaggenau Brand Centre evolved since its opening in 2012?
Jörg Neuner: When we originally opened the Brand Centre, it was based just on design. Our first ambition for the space was for our internal product training, so it was used primarily for prototypes and new products. When there were guests here, like trainers and dealers, it also gave them the chance to visit the factory. That’s the interesting thing, to look behind the scenes and see how it’s all done – the handwork, the materials, and so on. So, that’s what we’ve been doing here since 2012. In 2019, after seven years of operation here, we had 10,000 visitors!

The Gaggenau Brand Centre, featuring a showroom, space for training courses and working kitchen, is located next to the brand’s historic factory

LUX: What makes the Lipsheim location different to other Gaggenau showrooms globally?
Jörg Neuner: We have showrooms like the one here in countries all around the world, and they’re all in the same style. I think what draws people to Lipsheim is the factory, being in the place where everything happens. Normally, we have all the guests here, aprons on, sleeves up, and in the kitchen; you can go and see inside the factory, too. That’s why people come. It’s a very dense experience of the brand, probably the most dense that you can have. Everything we do here is related to Gaggenau: its history, its characteristics, the products.

LUX: What does a typical visitor to the centre look like?
Jörg Neuner: Most of the groups that come here are dealers or retailers. A particularly important group is the product developers, the people building high-rise buildings completely equipped with Gaggenau. They travel throughout Europe to visit all the suppliers they have in their buildings, and they come here to see how it’s done, to understand the brand. Even if they are old-timers with Gaggenau, and have a strong knowledge of the brand, they always say how good it is to come and see how we do it – to see that, still, the products are unique. Now, too, because we have this next to the factory, we can really provide an event.

Visitors to the centre can also tour the factory to gain an insight into how the brand’s products are made

LUX: What does the centre have in store for its private clients?
Jörg Neuner: For the moment, the main thing for end consumers is our cooking classes. We have star chef here, from the region, who has a long-time connection with Gaggenau. He does a cooking course here every month, so you can come here, if you pay a certain fee, to cook lunch with him with a glass of champagne. It’s a big dream of ours, to accommodate more private clients in the future.

LUX: One of the most fascinating elements of the centre is the heritage pieces. Is that something you’re interested in, showing more of the brand’s heritage?
Jörg Neuner: Sure. We have a little interactive forging museum with some of our old appliances in it. I always see guests with big smiles on their faces when they take the hammer and make a piece of really authentic heritage using their own hands, which they get to take home with them. This is how we communicate our history: we try to put guests in touch with it, to make it as tangible as possible.

Read more: Vitalie Taittinger on family business and philanthropy

LUX: Which aspect of the manufacturing process is most surprising to visitors?
Jörg Neuner: I think the most fascinating thing is that with every process, there are people involved. There is still so much handwork and complexity involved, which we try to show to visitors. We have only one process that is automatised, which cuts flat sheet metal and can run around the clock, but in all other processes we have people. It’s really traditional handwork too: we don’t cut any corners. The best example is the 90cm oven. The door takes ninety minutes to assemble, and it’s one person, putting together 515 pieces, 37 metres of cable, step by step, all alone. 90 centimetres, 90 minutes: one centimetre a minute. It’s quite a huge depth of production. That’s really special, and it’s important for the dealers when they come to see it here.

Traditional craftsmanship is at the heart of Gaggeanu’s manufacturing processes

LUX: Technology has not replaced the human element of Gaggenau’s manufacturing process, but has it influenced the design evolution of products over the years?
Jörg Neuner: Our philosophy for our products is traditional avant-garde. We respect where we have come from – how people have cooked, what they know, what traditions there are – and, when it makes sense, we incorporate technology. For example, all the tapping indicators on the induction and ceramic cooktops have knobs. We have some [appliances with] touchscreens as well, for flexibility, so that you can do further programming, but you have full control at the manual level. Modular products have also come up over the course of the last few decades. With Gaggenau it started by developing our ovens, making the panels smaller, giving the cavity more space; and eventually we put the oven not below the cooktop but into the wall. We were the first ones to do that. Then, we realised, with this new development, that you could combine it with the steamer, or the coffee machine, and that brought up new forms again. It all contributes to a certain story about the ergonomics of cooking; it’s not just an oven without a panel. So that shows how, on the one side, things develop, and we get a new avant-garde style, but on the other side it still has the things which still make sense. That’s the traditional avant-garde.

LUX: Have any Gaggenau designs remained untouched by time or technology?
Jörg Neuner: We now have two oven series, the 200 and the 400, while the 300 stays as an icon. We did our first attempt to update that one, and I was very happy, and it’s stayed the same ever since. To me, that’s amazing: that you can have an appliance for thirty years in the catalogue without any major change in the design or technology. Nobody else has that. We have a successor, but while it’s technically based on our new oven platform, with the same functions and features, the outline is the same. It has the same face. For me, that’s the Gaggenau face.

Find out more: gaggenau.com