The greatest wine discoveries on the planet might just be from an Australian brand that has been hiding in plain sight. In a conversation and tasting with Penfolds Chief Winemaker Peter Gago, LUX has a revelation

The world of fine wine is a paradox that make things interesting – sits Penfolds, a one. Some of the greatest wines are household names: who hasn’t heard of Dom Pérignon or Château Lafite? Yet others of the same or even higher stature are almost secret; few outside a tiny circle of collectors know of the wines of Henri Jayer or Château Rayas.

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And even seasoned wine collectors and aficionados could be forgiven for being confused by the “origin paradox”. This is not a story of religion (although, given the fervency of arguments it generates, it could be), but of location. As ever wealthier collectors delve ever deeper into their passions, the specific vineyard sites of specific producers can see their produce sell for a multiple of the price of the vines next door, ostensibly making the same kind of wine from the same type of grapes on the same soil.

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Chief Winemaker Peter Gago

Within this fascinating collectors’ maelstrom – and with wine, as with people, it’s the paradoxes that make things interesting – sits Penfolds, a producer at once revered for its super-premium collectable wines, and known for its good value everyday bottlings. Penfolds is a latticework of delicious paradoxes – a fine-wine world in itself. For example, it’s quite possible you will find a delicious, easy-drinking Penfolds red wine at a good metropolitan supermarket for the price of four oat chai lattes at Starbucks. Meanwhile, if you wanted to get your hands on a bottle of Penfolds g3, one of the producer’s most revered red wines, wine-searcher.com lists its average global price as around £18,500 (US$23,000) at the time of writing. Only 1,200 bottles were ever made. Even more extreme is Penfolds Ampoule, a glass and precious-metal decanter of one of its most rare wines, the Penfolds (monopole) 2004 Kalimna Block 42 Cabernet Sauvignon, of which only 12 were made, and which currently retails at around £127,000 (US$160,000) – if you can find one.

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A line-up of Penfolds classics

Penfolds’ slightly more abundant high-end wines, The Penfolds Collection, are celebrated by connoisseurs around the world: bottles such as Grange and Bin 707 sell for the same prices as the most prized châteaux from Bordeaux. The 2021 Yattarna, a Chardonnay, recently received a 100/100-points score from leading authority on Australian wine Andrew Caillard MW; like a super-luxe white Burgundy – Le Montrachet, say. For us, the most intriguing, and delicious (see tasting notes, opposite) Penfolds paradox is a development of the company’s different way of doing things. Grange, traditionally its most celebrated wine, made mainly of the Shiraz (Syrah) grape, has always been made from multiple vineyard sites across a vast area, in stark contrast to its counterparts in France, which are from tiny, specified vineyard plots.

Now, Penfolds has stretched that logic from Australia across countries and even continents: Penfolds II is a top-end Cabernet-Shiraz from Bordeaux and South Australia (in the same bottle). The company also now makes Napa Valley Cabernet Sauvignon wines in Napa, as well as making wines (in the Medoc/Bordeaux) with grapes sourced from across the Bordeaux region. Peter Gago, Chief Winemaker at Penfolds, says stretching the brand from the high end to the middle market is a deliberate, democratising strategy. “Luxury has many meanings to many different people – it’s a continuum,” he explains. “We mustn’t forget that this is Penfolds’ 180th year, and what we do at the top end has to permeate all the way down to entry-level wines. This is what sets us apart from other ‘luxury’ wines. I’m not saying I’m a socialist when it comes to luxury, but it’s not just for the chosen few, it’s for everyone to have a taste of. “What makes us unique is affordable luxury at one level, transcending to the 2012 Ampoule launched at the Baccarat Club in Moscow: courage coupled with quality.” Gago makes the point that Penfolds wines have rewarded investors in top-end wines as well as any of the world’s best: the Ampoule was launched at around £87,600 (US$110,000) 12 years ago, and one reportedly recently sold on the secondary market for around £130,400 (US$162,000).

Read more: Lewis Chester on Giacomo Conterno

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The Grange Tunnel at the Magill Estate, which is just east of Adelaide

UK-born Gago has been Chief Winemaker at Penfolds for 22 years and moves and shakes with rock stars and Hollywood actors who revere the wines; but he is never happier than when talking about the wines. He enthuses about Penfolds’ continuing collaboration with Champagne Thiénot, which has seen the release of some highly acclaimed vintage Champagnes in its first five years, including the 2013 Penfolds X Champagne Thiénot Blanc de Noirs, which last year was awarded Best Blanc de Noirs Champagne in the world by a panel of experts compiled by tastingbook.com founder Pekka Nuikki. (Champagne, of course, can only be made in the Champagne region of France.) He also enjoys the challenges of making a great Pinot Noir to match the best of Burgundy like a great Chambertin or Vosne-Romanée. “Some say that Australian Pinot Noirs lack the complexity of Burgundy. With Cabernet and Shiraz, we’re competing at any level. For Pinot Noir, the journey continues,” says Gago. It’s a journey Penfolds has been taking for nearly two centuries, and one that Gago and his successors will no doubt savour. Meanwhile, the greatest wine discovery you may make this year could just be a wine from a brand that’s been hiding in plain sight.

king charles

King Charles and Queen Camilla (the then Prince Charles and Duchess of Cornwall) taste the 1962 Penfolds Bin 60A with Peter Gago in 2015, Milton Wordley Photography

Tasting notes by LUX

1 Penfolds Grange, 2019, South Australia – £600 (US$740)

The ne plus ultra of Penfolds wines (if you ignore the hyperwines at hyperprices), and often thought the world’s best Shiraz (Syrah). This is a complex philosopher of a wine, which reveals layer upon layer over an evening. This vintage is still at school; try to find one of university-graduation age.

2 Penfolds Bin 707, 2019, South Australia – £450 (US$555)

Bin numbers are essential to an understanding of Penfolds wines, and 707 is an eternally velvety Cabernet Sauvignon that is a world in itself. It
is neither slightly austere, like a Bordeaux, nor open, like many great new-world Cabernets. A restrained lusciousness, like a young Daniel Craig.

3 Penfolds Bin 704, 2019, Napa Valley – £60 (US$75)

A Napa Cabernet by an Australian company? Zut alors! We loved the subtle fanning of flavours – more a refined tap on the shoulder than a knockout punch. More Bogart than Stallone.

4 Penfolds II, 2019, Bordeaux/South Australia – £270 (US$335)

A French-Australian blend! Double zut alors!
This wine has the intensity of Simone de Beauvoir and the persistence and artistry of Shane Warne. And chapeau to Penfolds for even trying.

5 Penfolds Yattarna, 2021, Australia – £135 (US$165)

Garnered a perfect 100/100-point score from wine critic Andrew Caillard MW; rich yet levitatingly fresh, powerful yet delicate, quite unlike anything else – like Margot Fonteyn driving an F1 car.

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big green vineyard
Beautiful, big house with ah big terrace and garden

Since 1843, six generations of the Krug family have perpetuated this dream, enriching the Joseph Krug’s vision and savoir faire. Today, the Family House welcomes Krug Lovers from around the world to take a sensorial journey around Krug Champagne.

What are the 12 greatest wine estates in the world? A subjective question, surely. Lewis Chester doesn’t think so. The British financier and founder of the Golden Vines awards kicks off a series where he outlines for LUX his golden dozen, the most collectible wine estates from the world’s major regions. For the first instalment, he pays homage to Krug, the revered champagne house owned by LVMH

Why begin my personalised list of the World’s Best 12 Fine Wine Estates with Maison Krug? As a fine wine collector for almost twenty-five years, I have collected more bottles of Krug than any other wine: more than 1,500. More importantly, I drink more bottles of Krug than any other wine – every Friday night with my family at a minimum. My middle daughter, Anoushka, was just twelve years old when she developed a craving for Krug. Maggie Henriquez, at the time the Maison’s President & CEO, found out about Anoushka’s love of Krug and invited her and her friends to celebrate her future eighteenth birthday party at the estate!

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Krug evokes class and sophistication. In 2012, the late, great Paul Pontallier invited me to an 8-hour marathon lunch in the great salon of Château Margaux, one of the five left-bank First Growths. On arrival, Paul – the Château’s estate manager – served me a glass of Krug Grande Cuvée, the multi-wine non-vintage blend that Krug lovers around the world imbibe on a regular basis. At around 7pm, after having consumed six bottles of Margaux and a bottle of cognac, I asked Paul why he had chosen to serve me Krug: “We, at Château Margaux, want our guests to consider our wines as being at the same level as those from Maison Krug”. Wow! What an endorsement. Many years later, I would be told something quite similar by Don Weaver, the estate manager at Harlan Estate in Napa Valley, when he met me at the winery door holding two glasses and a cold bottle of Krug Grande Cuvée.

big green vineyard

Joseph Krug did not believe in hierarchies between his Champagnes, clearly written in his personal notebook in 1848. Today the House offers seven Champagnes, all of the same undisputed quality, each illustrating a different expression of Nature.

Krug ages forever. Along with Grande Cuvée, the ‘cheapest’ wine in the Maison’s range at around £200 per bottle, the Maison produces a vintage bottling in good years, as well as a formidable non-vintage Rosé, and a rare ‘Collection’ version of its vintage champagnes (only available to private clients). For those willing and able to pay thousands of pounds per bottle, they also produce – in miniscule quantities – a single-vineyard Blanc de Blancs (Chardonnay) wine, Clos du Mesnil, and a single-vineyard Blanc de Noirs (Pinot Noir), Clos d’Ambonnay.

Known for having wines that are generous on the palate, with huge complexity helped by ageing in wooden barrels, Krug is somewhat opposite in design to its LVMH stablemate, Dom Pérignon, which is known for its reductive style of champagnes. Unlike Dom Pérignon, Krug makes less than a tenth of the volume of wine, although getting the exact production figures from either Maison is as difficult as getting your hands on Russia’s nuclear launch codes.

Dark wine cellar

Olivier Krug, the sixth generation of the Krug family and Director of the House welcomes Krug Lovers from around the world to the Family House in Reims.

The Maison was established in Reims in 1843, by Joseph Krug, a true visionary non-conformist with an uncompromising philosophy for quality. Joseph’s novel idea was to craft the very best Champagne he could offer, every single year, regardless of annual variations in climate – rather than bottling a wine only in good vintages. He also introduced the idea of building an extensive library of reserve wines from many different years to craft the perfect blend. Six generations of the Krug family have continued Joseph’s work, with Olivier Krug being the latest in a long line of family members to be working at the estate which has been owned by LVMH since 1999.
The most recent innovation at the estate was numbering each bottling of Krug Grande Cuvée with an ‘Edition’ number. In 2016, Edition 163eme was launched, representing the 163rd annual bottling of Grande Cuvée from the time of Joseph Krug’s first vintage in 1844. Krug Rosé edition numbers shortly followed suit. Collectors can use the Krug app to quickly find out what and how many wines comprise any given Edition number, and even what music ensemble to pair with the wine. For instance, the most recent release, 171eme Edition, is blended with 131 wines from 12 different years (2015 all the way back to 2000), made up of 45% Pinot Noir, 37% Chardonnay and 18% Meunier grapes. Julie Cavil, the Chef de Cave, recommends enjoying this Krug with Joseph’s Theme: Dream Variation (composed by Kazu Makino et al).

Read more: A tasting of Drouhin’s fine Burgundies

Lewis’s Best 3 Wines from Maison Krug

Krug, Clos du Mesnil, 1979: the first vintage from this iconic single vineyard, it ranks as one of the best three wines I have ever tasted from any estate. Aromas of roses and petals, and a finish that ran for several minutes in the mouth. Worldclass.

Krug, Clos du Mesnil, 2002: although still a relative puppy, I am convinced that the 2002 vintage will last for another twenty-plus years and be considered alongside the 1979 vintage as a legendary wine.

Krug, Vintage 1988: if you can find a bottle that has been stored well, the wine will be remarkably fresh, vibrant and complex, and I guarantee that it will blow your socks off.

wine bottles laying next to each other

Each year, Krug’s Cellar Master auditions 250 wines of the year and 150 reserve wines when creating a new Édition of Krug Grande Cuvée

The 2024 edition of the Golden Vines awards will take place in Madrid between October 25-27 2024. liquidicons.com

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