Chelsea FC football players in their blue tracksuits cutting a Hublot ribbon outside the Hublot shop front with Ricardo Guadalupe

Chelsea FC players Ross Barkley, Marcos Alonso, Olivier Giroud and David Luiz with Hublot CEO Ricardo Guadalupe (middle) cutting the ribbon to mark the opening of Hublot’s London flagship boutique

Monday night saw the official opening of Hublot’s flagship boutique on New Bond Street

Celebrities and fashionistas lined the pavements of New Bond Street in the early evening to celebrate the opening of Hublot‘s first flagship in London and 92nd international store. The store replaces the brand’s previous shop, at the Northern end of the same street, which was run by the watchmaker’s former UK partner Time Products Luxury and owned by Marcus Margulies. Together with four Chelsea FC players, Hublot’s CEO Ricardo Guadalupe cut the ribbon.

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Guests admired the glossy interiors and Pop-Art paintings of the brand’s iconic Big Bang watches whilst Chelsea players signed an illustrated map charting the route from their Stamford Bridge stadium to the Hublot boutique – a gift to mark the extension of the club’s partnership with the brand for another three years.

Model Lara Stone poses in short red dress

British model Lara Stone

Ricardo Guadalupe and Dina Asher-Smith pose with watches on their wrists

Ricardo Guadalupe and Olympic athlete Dina Asher-Smith

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Those attending included Lara Stone, Dina Asher-Smith, Amy Jackson and English cricketer Nick Compton. Celebrations continued late into the night with a champagne reception and dinner at Beck in Brown’s Hotel.

Luxury shop interiors with arm chairs, mirrored pillars and pop art paintings

The interiors of Hublot’s New Bond Street boutique

British actress and model Amy Jackson poses in front of Hublot branded wall

Actress Amy Jackson

Football manager Gareth Southgate poses in shirt and suit

England football manager Gareth Southgate

Adam Mcnamara, Jack Lowden and Oliver Proudlock pose for a party picture

Adam Mcnamara, Jack Lowden and Oliver Proudlock

The Hublot Flagship Boutique is located on 14 New Bond Street, London W1S 3SX. For more information on the brand visit: hublot.com