Creative Directer of Cointreau

Laetitia Casta

Supermodel Erin O’Connor, actress Clara Paget and Alfred Cointreau crammed into a leafy green photo booth for creative picture and video calls during a slightly surreal launch party earlier this week in central London. We were at the Liberty London store to celebrate the launch of a social media campaign by Cointreau to support a reforestation project in Senegal, set up by the company’s Artistic Director Laetitia Casta in collaboration with artist, Naziha Mestaoui.

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For each photo posted on Instagram with the hashtag #1orange1tree, Cointreau will plant an orange tree in the local community to promote biodiversity in a heavily deforested area. There’s a rather beautiful collectors item for sale too: the Parisian Zest Coffret, decorated with an exclusive Liberty print pattern and filled with a zesty candle, cocktail notebook and of course, a bottle of the bittersweet liquor.

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By Kitty Harris