In the five years since it opened, The Alpina Gstaad has become an iconic European hotel, featuring award-winning restaurants and spa, spectacular indoor and outdoor pools, a gallery-worthy art collection, and an ambience of relaxed chic that epitomises modern luxury at its best. Here, Eric Favre, its Managing Director, talks about how it’s done as part of our ongoing Luxury Leaders series.

Eric Favre

LUX: The Alpina Gstaad opened into a market, Gstaad, with plenty of choice at the luxury end. Why did it succeed?
Eric Favre: Since it opened in 2012, our property has offered an entirely different experience than Gstaad has seen in the past 100 years. Our owners, architects and consultants had a clear vision of today’s discerning guests, who seek a chic but casual, authentic but refined hideaway in the mountains. So yes, the hardware is still important and we are fortunate to be offering outstanding facilities, but it’s really about meeting the exacting needs of our guests which is at the crux of our success. More and more, hotel and spa clients are looking to connect with a 360 degree lifestyle brand, which offers a compelling combination of art, fashion, wellness and personality. We make it our mission at The Alpina Gstaad to deliver this in a truly exceptional way.

LUX: What were the greatest challenges?
Eric Favre: Finding the right people that are able to transport your philosophy has always been a challenge. Your biggest assets are the people behind your brand and who are willing to go the extra-mile for the satisfaction of your guests. We are fortunate enough to have built a team which goes above and beyond in achieving that task. Another challenge we were facing at the beginning was to build up a loyal clientele given the competition in the area. Today we are thrilled to welcome a strong percentage of returning guests year after year.

The Alpina has the best outdoor pool zone in the Alps

Read next: Luxury means excellence, know-how and innovation, says watchmaker Francois Paul Journe

LUX: What are your clients like?
Eric Favre: Our guests are looking for a sophisticated hideaway to unwind from their busy schedules and responsibilities. It is a wide and international audience that we attract, from high profile celebrities to active couples and families seeking some quality time. What they appreciate is the casual but classy environment at The Alpina Gstaad – not needing to oblige to any dress code, for example. They appreciate the discretion and natural beauty that Gstaad is so famous for.

LUX: Why is Gstaad thriving when many Alpine destinations struggle at the top end?
Eric Favre: I believe that it’s a mix of Gstaad’s world-class events, alpine authenticity, breath-taking landscapes and lively social scene, not only during peak seasons. We keep reinventing ourselves without compromising on the local traditions. The world has always met in Gstaad and I am confident that this will remain a hot-spot for many generations to come.

Read next: Jude Law on life and love

LUX: Are you “new luxury” and what does that mean?
Eric Favre: We go beyond what you would expect from a luxury hotel. Yes there is a Michelin starred restaurant and an award-winning Spa, however we are not celebrating the opulence in it. The idea of luxury is much more simpler than it was 20 years ago and today it evolves around re-connecting with yourself, your loved ones and a piece of heaven that we believe is Gstaad.

LUX: What are the most important elements of your offering?
Eric Favre: High-end accommodation, interesting gastronomical experiences, a holistic wellness area and a personalised service from our 170 employees. Moreover, it is also the high level of discretion and Alpine authenticity in a stylish and contemporary setting.

LUX: Is The Alpina Gstaad old money or new money?
Eric Favre: I’d say we are well-invested money.

Read next: Chopard’s co-president, Caroline Scheufele’s vision of the future

LUX: How is running a very exclusive hotel different from the rest of the hospitality industry?
Eric Favre: It is highly labour intensive and there is no room for error.  It is also important to tread carefully the fine line between being exclusive and inclusive – while we wish to offer the utmost in discretion and privacy, it’s important for all of our guests to feel welcome.

One of the hotel’s spacious junior suites

LUX: How important is PR and how do you generate it at the high level?
Eric Favre: We consider PR to be very important, but it needs to be well managed with a strategic approach. We are very selective with the opportunities we pursue and the media we work with, to ensure the results generated are the most effective. It’s important for us to have exposure in the right lifestyle magazines, newspapers and supplements, as well as niche websites, in order to reach our target demographic. Part of this comes from working with the right journalists who have a clear understanding of our offering, and of our audience.

Read next: LUX checks into the Maserati Suite at Hotel de Paris

LUX: Is The Alpina Gstaad a brand, to roll out?
Eric Favre: The beauty of our hotel is that we are completely independent from any international hotel chain.

LUX:If you were a guest in your own hotel, what would you enjoy most about it?
Eric Favre: The ability to be myself in a beautiful environment, which feels like its a million miles from anywhere in the mountains, yet is just minutes from all that Gstaad has to offer.

thealpinagstaad.ch

Francois Paul Journe is the CEO of the eponymous Geneva-based watch company that is the ultimate object of desire for some of the world’s most discerning collectors. For our Luxury Leaders series, he talks to Darius Sanai about how F.P.Journe’s watch business has thrived as an independent, focused on scientific precision, in a world dominated by luxury groups.

FP Journe watchmaker’s atelier

LUX: Why have you succeeded where so many others have failed?
Francois Paul Journe: I believe we have to go back in time to explain. Watchmaking schools do not teach to conceive a watch and being a watchmaker is not synonymous with changing a battery. I was lucky enough, after finishing my watchmaking school, to work with my uncle Michel, renowned antique horology restorer in Paris and learn “on the field” to repair complicated watches, benefit from his experience and discover a world of culture the school does not teach. My uncle was also the curator of the Musée des Arts et Métiers in Paris, I discovered the most astounding creations by the great French Masters and that obliged me to go further in my research, in order to create watches as beautiful as theirs. But I had to work tirelessly and acquire a real knowledge of the horological history. You do not acquire this kind of experience at school. I became totally passionate and horology became my life.

At the time, there were maybe 15 collectors who were interested to buy authentic horology as the quartz was revolutionising the watch industry and haute horology was not any more in the trend. I had to wait for the taste of clients to revert to real horology until about 1991 when I sold my first wristwatch with tourbillon. I set up my own independent manufacture, to remain independent above all and not have to depend on anyone. From then on, I created a full collection and I never stop selling my watches after that.

Read next: Jean-Claude Biver on the evolution of luxury

Also, F.P.Journe is the only manufacture in the centre of Geneva, and we are producing 95% of the haute horlogerie components necessary to make our watches, dial and cases included. We also offer a true watchmaking art. Each certified watchmaker makes a specific watch according to his technical sensitivity, and performs all production stages from beginning to end without anyone interfering in the process. A long lost privilege in today’s industrial watchmaking that is more and more segmented.

This is why my horology is different, authentic and respecting the fundamentals of haute horology. Above all, I remain in my own path, innovation, quality and independence. And collectors appreciate our authenticity, transparency and our permanent researches for precision, innovation and exclusivity.

Francois Paul Journe

LUX: How does history inform your brand?
Francois Paul Journe: I respect the history of horology as a musician would study Mozart. If one does not understand the philosophy of the ancient grand watchmakers which only goal was to make watches that were giving the exact time, then you only create gadgets.

LUX: How can you make a product stand out to a consumer who owns everything?
Francois Paul Journe: Our collectors who can have the best money can buy, and above all, exclusive objects know that I am running an independent manufacture with an integrated production of all the components necessary for the making of our watches. It includes the creation and production of all its dial and watch cases which echo our 18 karat rose gold movement in perfect harmony. We are the only manufacture in the world to do so. My goal is continue my pursuit of precision in creating innovative precision chronometers in the respect of the fundamental values of haute horology and I will not disrupt this rule under any circumstances.

Read next: Sky high with Bombardier private jets

LUX: What is luxury?
Francois Paul Journe: Luxury is a term that has been perjured and used outrageously. It means excellence, know-how and innovation, within a limited production combined with genuine craftsmanship, an exclusive design with a genuine authenticity. It is also a desirable object that is not a necessarily a necessity.

LUX: How do you honour tradition while still innovating?
Francois Paul Journe: You can certainly innovate but you have to respect the fundamentals in high horology that have pertained for over 2 centuries, and there are not many horologists doing so today. I am proud to be one of the only fervent defendants of the fundamental values of haute horlogerie. We have a real manufacture and we continue to produce our watches as if they were scientific objects. That is how watches were considered in the 18th century.

LUX: What are the biggest challenges you’ve faced as the owner and CEO of a luxury brand?
Francois Paul Journe: Independence is in your genes; for me it is not negotiable. Many of the challenges I set for myself would be difficult to achieve if I depended on large financial groups, on a financial side as well as on a creativity side and on a component production side. When I create a new calibre, I can modify components as I please in no time as they are made in our manufacture and I don’t have to depend on a supplier either.

As an independent, we have to demonstrate a strong resistance against big groups and provide a genuine authentic concept and rely on ourselves only. We thus have to be self sufficient and control our production as well as our sales network. That is why we have opened our own network of boutiques which are offering the best possible service to our client, a professional approach of high horology and a perfect knowledge of our collections, without mentioning receiving our clients in a décor at the image of our brand. But creativity is our most powerful weapon to exist and coming out of groups’ shadow.

Big groups sell industrial watches, and we are selling authentic high horology watches. I can only hope a certain public will know how to make the difference and do justice to the genuine values of craftsmanship that we will never cease to perform.

Read next: Secrets to investing in Switzerland

LUX: Would you define F.P.Journe as a discovery brand?
Francois Paul Journe: I don’t know what you mean exactly by a discovery brand. We can be called a discovery brand in the sense of innovation as we are producing innovative mechanism, or reunite different technical developments another brand have not put together, i.e. the Tourbillon Souverain with remontoir d’égalité and we are the only ones to do so. If you mean a recent brand, yes we are not for the general public but we are one of the best known brands in the world of collectors.

FP Journe watchmaker’s atelier

The entrance to the FP Journe Manufacture in Geneva

LUX: How many watches would you recommend an individual owned?
Francois Paul Journe: I cannot tell a collector how many timepieces he should own, each collector has a collection that correspond to his taste but also its financial means. If he has only a few watches and he is happy with them, it is fine but he is not really a collector. But it is also fine if a passionate collector owns one models of each available in my collection .

Read next: The silent speed of a Rolls-Royce Wraith 

LUX: What innovation are you most proud of?
Francois Paul Journe: The Tourbillon has been my first fascination of course and the resonance phenomenon has been occupying my mind for years in order to produce my Chronomètre à Résonance with 2 mechanical beating in opposition and auto-regulating each-other. But the watch I am most proud of is certainly the sophisticated Sonnerie Souveraine, the most difficult and most accomplished horological creation never realised and the one that has certainly given me the widest challenge in my career. It means six years of research for the Invenit and 10 patents for the Fecit, over 500 components, 4 month of assembling, adjusting and fine tuning, and this without counting the manufacturing of the components entirely produced in our manufacture in the centre of Geneva.

Operating a chiming watch has always been risky. If you do the slightest thing wrong, like setting the time while the chimes are engaged or ringing, you damage precious mechanisms. My challenge was to create a Grande Sonnerie that was safe to use, and what sets it on a higher plane is that it is the only grand strike clock watch safe to use existing today.

LUX: How do you relax?
Francois Paul Journe: I work a lot and I do not have so much free time. Mostly it is dinner with friends, tasting good food and good wine, and enjoying each other’s company. And Formula 1 racing.

fpjourne.com

Is Jude Law the coolest actor alive? The star of ‘Sherlock Holmes’, ‘The Talented Mr Ripley’ and ‘Alfie’, among many others, chills out with LUX amid a plethora of classic cars to speak about beauty, gratitude, the importance of wearing hats – and how to serve the perfect whisky.

Jude Law with the Delahaye 135S classic racing car he drives from Italy to Monaco in the film ‘The Gentleman’s Wager II’

Jude Law looks very much at home leaning on a 1930s racing car. The British actor, who is as comfortable playing Shakespeare on stage as he is in a Hollywood movie, has a nonchalance, a motoring raffishness, that hark back to the era of Steve McQueen and James Dean, to which he adds charm. This son of south London schoolteachers has never lost his head, his roots or his nerve. We spoke to him about his life and career in a break from filming the latest Johnnie Walker Blue Label short film, The Gentleman’s Wager II, which sees him return from his exploits in the first Wager film. This time he takes a fancy to a sky-blue 1930s Delahaye 135S (worth north of £1 million today). To win it from his old friend and rival, played by Giancarlo Giannini, he has to race it from southern Italy to Monaco by noon the following day.

LUX: Have you ever taken part in a real-life wager?
Jude Law: You know what, I don’t think I have. In real life I’m not really a betting person, and I don’t get a massive thrill from it. So in a way I’ve bet vicariously through this adventure with Giancarlo in the last two Johnnie Walker films. I’m probably a bit too cautious in real life if I’m honest. I seem to live out most things in the roles I play as opposed to doing so in my own life.

Read next: China is changing the luxury world, says Luca Solca

LUX: The film is in part about gratitude. Is there anyone in your life you think particularly owes you a debt of gratitude?
JL: Who owes me?! Oh, all my children, I mean huge gratitude, every day… No, well… I suppose with gratitude you don’t keep an account of it. You do it and you move on and don’t necessarily expect anything back. So I can’t think of anyone as I don’t see it as a debt really. But I like to think of myself as generous, in trying to offer people my advice or ideas of favours.

LUX: How important it is that you feel connected to the brand that you’re working with?
JL: It’s really important. One of the things that struck me at the very beginning of my relationship with Johnnie Walker was that they really wanted my input. It wasn’t a case of turn up, do this, and do what you’re told. Secondly, they also have a really healthy overview; the idea of using a campaign like this to also spread a positive message is great, and in the past they’ve been involved in organisations that I’ve championed, like Peace One Day . If you’re going to forge a relationship with a company or with a brand, it’s got to be something that you can hold your head up high and feel a part of. On a personal level, the most important thing is the people you’re working with, and on set they’ve been great, both at the company and the people they employ to make the films. It’s been a really pleasurable experience.

Read next: The only suite to stay in this summer

LUX: What’s your greatest passion?
JL: Well, the obvious one is movies, and that’s been true since I was a boy. I’ve always been obsessed with seeing films and have been fortunate enough to get involved in making them now. I like architecture, too. It’s not something in which I have any expertise, but I know what I like. I’m living and working in Rome at the moment, so I’ve become obsessed with the Baroque architect Francesco Borromini, and I’ve been hunting down all of his little gems around the city. Well, little and not so little, some of them are huge. Travel’s a passion as well.

A cavalcade of classic cars driving through the Italian countryside to launch the latest Johnnie Walker Blue Label short film

LUX: What does beauty mean to you?
JL: When I was younger it was something that I felt almost apologetic about in a way, because it felt like an indulgence. But I think more and more now that it’s actually an integral part of your day, and funnily enough, it’s been more apparent since I’ve been living in Rome, because it’s such a beautiful city and you get so much from that just on a daily basis. Whether it’s inspiration or just feeling incredibly at peace. So I think it’s a really important part of my life actually. Natural beauty is also something that feeds the soul. I seem to be more moved by surroundings than objects.

Read next: Emilia Wickstead’s royal designs

LUX: Where would your ideal road trip be?
JL: I think it would probably be in South America. I went to Bolivia earlier in the year and I would like to go back and explore more of South America as I don’t know it very well. Want to come?

LUX: What is your favourite classic car?
JL: I’m a bit of a Rolls Royce  fan actually. I just like the scale of them. I like sports cars too, but really I would say that my favourite classic car has to be an early-sixties’ Rolls-Royce, preferably in chocolate brown.

LUX: What has been the best thing about being involved in the Johnnie Walker films?
JL: The people certainly – they’ve been really fun and there’s something very organic about a group of people who get on so well while creating something that they believe in. And then there’s the fantasy of driving a car, or spending the day on a boat and the challenge of learning to dance for the first Wager film, and particularly the environment of this one. We were in Monte Carlo a few days before the Grand Prix, so we had the whole of the finishing line to ourselves and driving down that straight in the car, with all the bleachers on either side and the crash barriers, was just a dream and fantastic fun, too.

Read next: Flight of the billionaire

LUX: In line with the Johnnie Walker ‘Joy Will Take You Further’ brand campaign which you are involved in, how has joy taken you further?
JL: Some things you say to your children such as, “do things for others”, can become something of a cliché, but the truth is, I think, that when you do things for others, it gives you a warm feeling of personal well-being. A lot of the stuff I’ve done outside work, with charities and with other organisations, has been very uplifting and that’s certainly taken me further as a human. Experiences with friends and family, with whom you have the perfect Sunday or the perfect holiday or a good Christmas or anything like that, elevate your sense of well-being as well. It’s the simple pleasures.

LUX: How would you serve the perfect whiskey?
JL: I’m really straightforward. I like it large and without any ice, and that’s it. I like it a little bit warm, just as it comes synthroid tablets buy online. Only a straw required. It’s such a delicious drink.

The stars of the film, Giancarlo Giannini and Jude Law, at the Villa Mondragone in Frascati, outside Rome

LUX: The Gentleman’s Wager films are very stylish and you’re a very stylish guy. Do you have any style tips or guidelines you would like to share?
JL: I’m quite old fashioned. I like dressing up for events as opposed to just turning up in whatever. I like making a bit of an effort, and I know I get that directly from my father because he was always a jacket-and-tie man. I love hats, too. Someone told me a story once that John F. Kennedy was the first public figure to stop wearing a hat because he thought they made his ears look big, and since then, men have stopped feeling the need to wear hats in public. Prior to that, every man wore a hat. I think there is something gentlemanly about men who wear hats, and that’s why I always wear one. I think being yourself, being comfortable, enjoying yourself with how you live and how you

express yourself in your clothes or whatever it might be, is probably a good way forward.

Read next: Roland Herlory of Vilbebrequin on striving for more 

LUX: How happy are you with your career so far?
JL: I’m pretty happy. I’m always restless and looking out for new challenges though. I find the longer you work in film, the more you get to work out what it is you want to get out of it. And that can change, obviously, depending on where you are in your life, and how old you are and what stuff you’re being offered. When I turned forty I really felt like it was a new chapter starting because prior to that I leaned more towards playing romantic leads or the sort of hero-type roles that are often written for guys in their twenties and thirties. At forty, suddenly you start to get a little bit more opportunity to play character and that’s something I’ve always been keen to explore. So as long as work keeps coming I’m happy really, because I really love it. I’d like to maybe start trying other stuff as well, maybe a bit of directing. I’ve always been curious about how films are made, I’ve just never really found anything that I felt I could commit that amount of time to. But that might be something I do in the future… if they let me.

LUX: You became Hollywood royalty at a young age. What has that meant to you?
JL: I’ve never thought of myself as Hollywood royalty! It’s interesting because on the one hand, if you find a certain amount of success in films that come out of America, it opens a lot of doors, mainly to choice. It means that you can start to really think about the kind of films you want to make and the kind of people you want to work with, as opposed to just trying to get a job, so it makes the immediate future a little easier. On the other hand, though, there’s the down side, which is that you quickly become aware that you’re in a game and that your worth can rise and fall accordingly. That can get very confusing for a young actor who experiences a high early on. If that success can’t be maintained, the fall can throw you and you can become paranoid. But weathering that is part of the job, of course, and what I’ve realised over the years is that as long as you keep working and as long as you’re doing stuff you’re interested in with people that interest you, then you’re learning and it’s alright and is always pleasurable… well, it should be. So at the moment, I can’t complain. I’ve been blessed with a career that I’ve always dreamed of having.

Interview by Alice Clarke

The nature of luxury is evolving fast. Producers and consumers should wise up to the emerging multi-level landscape and never forget the power of the right kind of celebrity, says our columnist, Jean-Claude Biver 

Luxury is changing, and we are now more and more aware that there are different levels of luxury emerging. At the highest level, there is luxury for the very few, which is (normally) at the top price level, and is the most exclusive and the most unattainable. In this category, you have all the watches that are made just for one customer. You have also the limited editions of two or five pieces of jewellery.

Jean-Claude Biver with Tag Heuer ambassador, actor Patrick Dempsey at the 2016 Monaco Grand Prix

Below this level, you have luxury for very wealthy people. This is not necessarily totally exclusive nor does it necessarily include unique pieces but certainly ones that are very special and not easy to find, and quite expensive.

Then, you have the traditional luxury, which is now the luxury for people of what you could call average wealth.

Read next: LUX tests drives the Rolls Royce Wraith

And finally, there is now so-called affordable luxury, which is attainable by members of the upper middle class. This is the newest and most dynamic category because this is a very dynamic level of society and the one that is evolving the fastest. It has the biggest potential, especially in countries such as China, where they previously didn’t have this social class of affordable-luxury consumers. Previously, there were really just two categories in China: people who were very wealthy, and normal people. Now we see a very strong development in this affordable luxury segment.

At a brand like Tag Heuer , we want to be at the front as the leader in the affordable Swiss luxury watch business . You can call it affordable or accessible, but in terms of luxury goods it’s the equivalent of a young person driving a Mini Cooper, a car that’s not as expensive as a Ferrari or even a Porsche, but it already means something when you are seen driving one.

Supermodel Bar Refaeli is announced as newest Brand Ambassador at Hublot Boutique in New York City

And people around the world now are becoming more brand conscious at a younger age than ever before. They are exposed to brands when they are as young as five or ten years old, and brands are becoming more and more important in evoking dreams in young people. With Tag Heuer, as with Hublot, I want to make young people dream when they are 15 or 18 years old. I want to get it into their heads that if they want to realise their dream, then they must please buy my brand.

Read next: How China changed the luxury world 

But young people are now receiving so many messages from everywhere, it’s becoming difficult to communicate this distinctly. They have so many brands talking to them, and we are more aware than ever that we cannot tell them any lies, and getting through to them is becoming ever more difficult.

Related to this is the fact that celebrities are becoming more influential than ever. But we have to distinguish between types. There are celebrities of whom there is a huge awareness, but who have very little influence. Then you have celebrities, for instance the Kardashians, or Kanye West, who are very influential: if Kanye West tells people to wear something, they will wear it. If he designs something, his influence is significant, and young people are going to dream about it. It’s the same with Jay Z’s shoes from Nike or Adidas – they have been an incredible influence. So as a luxury brand, you have to choose carefully between people who are widely known to endorse your product, and those who are influential. The most important part of my work today is reaching the young generation, and that means working with the people who can influence them.

Ricardo Guadalupe, CEO of Hublot, and Usain Bolt at the opening of Hublot’s 5th Avenue boutique in New York

Even with the help of a celebrity to support you, it still requires far more work to get the message across these days than it did before. As an example, in 1982, if you came up with an innovative watch with a minute repeater, you didn’t have to communicate it, you would just show up at the Baselworld fair, and people would come to you and say “Wow!” You would then have more demand than you could supply because you were the first to create such a watch. Today, if you made the same innovation, you would never sell it if you didn’t have a strong promotional campaign and a credible brand. Without creating a brand awareness, you will not sell your product because it is simply not strong enough to be sold alone.

For centuries, a product was strong enough to be sold just because it existed and it was exceptional. Nowadays, the market is so crowded. You need the promotion around a new product, you need marketing and publicity – and that has dramatically changed for everyone.

Read next: Fine wine investment advice from Adam Brett-Smith

Brand, now, will always be king. In the recent evolution of the smartwatch, there is intense competition between Apple, Samsung, LG, Sony and Motorola, all making essentially the same product for the same market. Yet how can Apple sell so many? Because of the brand. For the product alone, without the brand, you could have the same watch from LG or from Motorola or from Samsung, but for Apple the brand brings everything to the product.

And it’s just the same for Tag Heuer: how can we sell a connected watch that does nothing more than the Apple, for $1,500? Because the brand is doing the business for us, the brand makes it okay to spend that much on it. When the competition hots up, the fight is won by not just the product, but by the brand.

River with the tattoo artist Maxime Buchi, a new ambassador for Hublot

Meanwhile, at the top end, word of mouth will sell products as it always has. The more you belong to the elite, the more you want to be different. The higher you climb, the more you want goods that are just made for you. Like the lady I know who has had seven Lamborghinis to match the outfits made for her in the seven colours that she always wears.

Read next: Hermes and horses take over the Grand Palais 

At that end of the market, people are looking for uniqueness, individualisation: for them it’s not enough to buy a Ferrari, it must be a Ferrari in camouflage paint with denim seats. And with this desire for exclusivity driving it, it’s not surprising that the world of luxury is subject to a perpetual escalation.

Jean-Claude Biver is president of LVMH Watch Brands and chairman of Hublot

Rolls Royce Wraith

In the third part of our car reviews series, LUX experiences the silent joy of driving a Rolls-Royce Wraith

Give a small child a toy car to play with and, to accompany the motions, they will inevitably make roaring noises to imitate the engine. So what would said small child do when handed a toy Rolls-Royce Wraith ? They would have to make no noise at all, because you drive this car in complete silence. As we wafted out from the centre of Edinburgh towards the hills, there was no noise, from inside or out. A few people outside stopped, pointed and gawped. Perhaps the small child would need to line up some dolls to point at the toy car as it drove past with its plutocratic inhabitants.

It’s worth pausing for a second to consider the type of gawping we are talking about here. The Rolls didn’t attract Lamborghini-style attention, where the whole street stops and smiles, small boys stare transfixed and larger boys (and girls) whip out their camera-phones.

Read next: The high life with Bombardier private jets
No, it was more like incredulity. Our Wraith was a huge car, in two-tone silver and black, with only two doors but the road presence of a truck. It demands attention, and the people who stopped to look at this road sculpture did so reactively, instinctively: this is the kind of car you have if you want to feel like senior royalty, or Beyoncé .

Rolls-Royces have traditionally been cars to be driven in. The Wraith is the exception. A coupé, it is aimed at the driver, his regal passenger, and their children, or Hermès bags, on the back seat.

Read next: Hot property in Knightsbridge

To this end, it is not only silently fast, like other Rolls-Royces, it is also a little more agile. Shoot along a wide Highland road with sweeping curves, and your lips may even curve into the flickerings of a smile. The car shoots forward, and remains reasonably flat (given its size) around corners; it feels both swift and manageable.

Spacious interiors

It swallowed up the distances between towns effortlessly, and there is an assumption that the owner will share the car’s regal hauteur and sense of detachment from the world. There is also plainly an assumption that, for his car-racing needs, the owner will have available in his garage several Ferraris, McLarens and Lamborghinis.

What the Wraith does is tell you, and those whom you pass, that you really are in a different class. You travel in sepulchral silence, surrounded by panels of hand-fitted wood whose burl fits together like the seams of a Birkin bag. You, and the watching crowds, are reassured: you have made it. There is no more opulent manifestation of the automotive dream. You’ll just need the Norland nanny to teach the children that some cars do actually make roaring noises.

LUX rating: 17.5/20

rolls-roycemotorcars.com

Adam Brett-Smith is managing director at one of the world’s most prestigious wine merchants, Corney & Barrow. The firm has unique and exclusive relationships with the world’s greatest wine producers including Chateau Petrus, Domaine de la Romanee Conti, and Salon champagne. As part of our Luxury Leaders series, he speaks to LUX about the evolving market, wine investors, and the world’s thriving wine culture.

Adam Brett-Smith

LUX: You represent the most prestigious domaines in the world, including DRC, Petrus and Salon . What is your secret?
Adam Brett-Smith: Belief. Belief in the producer and your ability to communicate that belief to the customer; truly, that is the heart of the matter.

Read next: Behind Hermes’ ancient ethos 

LUX: How do you choose who else to represent – where does the balance of power lie, with the merchant or the distributor?
Adam Brett-Smith: We try to take a Chateau or Domaine out of the big basket of other Chateaux or Domaines and put it on a pedestal so that customers can focus with an intensity and purity that general distribution cannot offer. Therefore, it is vital that you try and work with the finest examples of whatever country/region/area you are focussing on. We would prefer to be an inch wide and five miles deep than five miles wide and an inch deep.

As to where the balance of power lies, our best relationships – like the best deals – are equally good for all parties concerned, the customer, the Estate and Corney & Barrow. If that balance changes too radically, the relationship itself will be threatened.

Corney & Barrow head offices in London

LUX: Is London still a global wine hub?
Adam Brett-Smith: Unquestionably. The culture of trading, of restlessness, of expertise, of understanding is perhaps stronger now than ever before. Napoleon called us “une nation de boutiquiers,” (a nation of shopkeepers) I suspect he felt this was an insult, we took and still take it as a compliment.

Read next: The hottest new property in Knightsbridge

LUX: How has the fine wine trade changed over the past five years?
Adam Brett-Smith: A combination of small and or difficult vintages and a market that has been depressed through (largely) Bordeaux led pricing initiatives has meant that we are in a buyer’s market. I cannot see this lasting for much longer. It is about as good a time to buy as any I can remember.

LUX: How have consumers’ habits changed at the top end?
Adam Brett-Smith: I was asked by a highly respected guide to top private investors what my best investment advice would be to potential customers. My answer was brief. Start drinking.

There is a creeping malaise developing where customers are buying wine only if it increases in value. Drinking it is sometimes a secondary consideration or not even a consideration at all. Wine funds have sprouted like weeds as a result. I don’t think this is healthy and for this reason Corney & Barrow is one of the few companies to not have an investment vehicle. This, despite being lucky enough to list, a large number of them exclusively, some of the finest and most highly prized wines in the country. We do advise customers to buy a little more than they need to subsidise cellars. We call this justifying a pleasure on the grounds of practicality.

Read next: Inside Maserati’s Monte-Carlo pop-up suite

LUX: How has your company had to adapt?
Adam Brett-Smith: By increasing the already large number of tutored tastings/masterclasses/dinners in which good and great wines are consumed for pleasure by keeping even closer to customers. It works.

Corney & Barrow wine cellars in Ayr, Scotland

LUX: Your business comprised selling £30,000 cases of wine to collectors and running City wine bars packed with young guys drinking cheap drinks. How did you do both?
Adam Brett-Smith: We have just sold our bars business in a deal (see above) which was great for both parties. 25% of our business is to hotels and restaurants and the heart of our business – the private customer – spends a lot of money with us on everyday wines.

“Everybody needs a house Claret” and it’s true. Even the super-rich are unlikely to share their Petrus’ and Montrachet’s with their teenage children on a regular basis at any rate so we sell a lot of our Corney & Barrow labels to customers who are sometimes a little defensive about their prized cellars. These are seriously good wines and great value.

Read next: Fashion designer Emilia Wickstead on finding her niche in the market

LUX: What is your greatest fear, for your business?
Adam Brett-Smith: Apart from War, Pestilence and Famine?

In 1789, nine years after Corney & Barrow was founded the French Revolution  began thus depriving this fledgling company of its biggest source of supply for a generation…

History has therefore taught us a lot about survival. So apart from war, pestilence and famine my greatest fear is that the world of good and great wine will be smeared by well-meaning anti-alcohol lobbies who will turn us into an outlawed peddler of drugs… I am only half joking.

LUX: How do you relax?
Adam Brett-Smith: I get bored easily so I have probably far too many interests. In no particular order, family, reading, motorcycles, opera, ballet, cars…most of which are followed by wine!

LUX: What’s your Sunday evening casual tipple at home?
Adam Brett-Smith: A Dry Martini.

corneyandbarrow.com

Luxury is entering a new phase of uncharted territory as China matures, but at the heart of the consumer world, increasing income inequality will assume luxury brands still thrive, says our columnist Luca Solca

Luca Solca: head of luxury goods at Exane BNP Paribas

China is no longer a market of very rich early adopters. Now, the most interesting part of the market is middle-class consumers. Discretionary spend per head is smaller than it was 10 or 15 years ago, and these consumers will benefit from price transparency levels which were unimaginable just a few years ago, because of digital luxury becoming mainstream.

The other obvious factor for any luxury brand in China is that gifting has completely gone away ever since the new leadership came on board, and this has demanded a fundamental readjustment by brands. Meanwhile, the early adopters first moved on to products and brands that were perceived to be more exclusive, to differentiate themselves, and then moved on to different product categories altogether. If we look at what the rich Chinese have done in recent years, we can see that they have bought a lot of property abroad, have spent money to send their children to schools overseas and to have very expensive individual holidays and medical checkups abroad.

Read next: Inside Knightsbridge’s newest luxury residence 

For the luxury brands, the best customers are the ones that have lots of money and empty wardrobes; then, as they spend their money on luxury goods and fill their wardrobes, they get to the point where they only buy replacements when needed. There are only so many Italian suits, so many Swiss watches, and so many branded handbags that you need. The rich early adopter Chinese went through that accumulation phase, and now are in a replacement mode, like many rich consumers in the west. In replacement mode, your wardrobes are full and you buy with significantly lower spend per capita in comparison to the past. Five years ago, the rich Chinese spent five to ten times more per capita than corresponding consumers in the US or Japan. As we move forwards and as the accumulation phase is finished, we find that spend per capita tends to converge in all these markets.

The bar at the Rivea restaurant in the Bulgari hotel, Knightsbridge in London

There is an element of luxury spending now being more on experiences like travel and food. Also, there are different product categories: there are products that are more immediate and easier to buy, like a watch or a handbag, for example, and there are products that are more complex to buy because they require you to develop your own taste, like fashion. With clothing you need to mix and match different pieces, to develop some kind of personal taste. Then there are products that need you to own other significant products already: if you buy certain types of furniture and lighting, you will have a significant home already, so you will have already been down the learning curve. Taking Fendi in China as an example, they communicated that they were a relevant brand in furniture, and they are solidly among the top three brands in China, while in the West, they are nowhere near as relevant.

Read next: Horses, riders and geese at Saut Hermes 

And then at that stage, you shift your spend towards experiences which include travel, spending time with family and friends, good food and good wine.

Luxury typically develops via nationality. The 1980s was the decade of the Japanese, when they represented between 40 and 50 per cent of the global luxury market. The 1990s was the decade of the Russians. Twelve years ago, the Chinese were accounting for two or three per cent of the global luxury market, last year they accounted for close to a third. What is happening with China is not so different from what happened in the past, and for luxury brands, the growth formula of adding more stores in China and increasing prices because you have queues in front of your stores is no longer working.

The restaurant at the Armani Hotel in Dubai

There is another element at play in the luxury world, and that is the continuing increase in income inequality. If we go back 40 or 50 years or so to the 1960s and 1970s, we find what triggered the very significant development of the luxury industry in the United States was income inequality. This is the industry’s best friend, because you have a group of people in society significantly richer than the rest of the population. If you have the same level of wealth across a nation, luxury goods are not very relevant because there a very significant function these products play is conveying your status. First of all you need the money to seek satisfaction for relatively sophisticated needs: the need for beauty and refinement. But you also find these products attractive because of what they say about you, and who you are.

Read next: Real luxury strives for more, says Vilebrequin CEO Roland Herlory

When we look back in history, income inequality peaked in 1929, it then went down and reached the bottom of a trough in the early 1970s, and then rose and went roughly back to where it was in 1929, by 2008. And as long as we have interest rates at approximately zero worldwide, inequality will continue to increase because asset prices will go up. So while we may have reached the peak of the Chinese wave, I do not see a return to a situation where luxury brands are irrelevant as they were in the 1960s. If you strip out China, luxury growth over the last decade has been around two per cent, and now we have other nationalities in Asia coming on board, and the potential of India. At the moment, though, they are totally irrelevant: Indian luxury spend is worth less than one per cent of global luxury spend.

Bag by Fendi from the AW16 women’s collection

There is a debate within luxury about broadening the scope of your brand to get more consumers closer to it: the Bulgari  diversification into hotels is an interesting one, the properties are very good and this is a positive for the brand. But this is not core: such diversification is more of a nice-to-have than really relevant. You can’t address the key issues at the heart of developing a brand via such diversification. Brands are most relevant and most desirable closest to their core, and the further you go from the core, the less relevant and less desirable they become.

Luca Solca is head of luxury goods at Exane BNP Paribas and one of the world’s most respected luxury analysts

For a few months every year, a new luxury brand takes up residence in Suite 321 at Hotel de Paris. Most recently, Maserati has been handed the keys. Millie Walton takes the room for a test drive

There’s a slight moment of panic at Monte-Carlo beach club. My name is not on the list. Brows are furrowed and there’s a rustling of papers at the desk. “Does this help?” I pull out the black shiny credit card that I was given at check in to Hotel de Paris. There’s a torrent of apologies and I’m whisked to a prime sun-bed in a private cabana. All guests of the major hotels in the city are given the Cercle Monte-Carlo  black card and apparently, it means everything in Monaco, namely: free entry to pretty much anywhere including the legendary casino and no bills. Well, there are bills, of course, but they come in one bulging envelope when you check out so you don’t have to carry round cash. That would be vulgar.

Read next: Flight of the billionaire 

I’m not actually here for the beach though, beaches aren’t what Monte Carlo’s about after all (there’s no actual sand at the beach club), but to experience the “true Maserati lifestyle”, which includes staying in the brand’s exclusive pop-up suite, driving round in a super slick Maserati GranCabrio (the keys come with the room) and waving around a black shiny credit card.

Guests are offered a helicopter transfer to Monte Carlo where they can pick up their GranCabrio

Read next: Investment secrets from London businessman Javad Marandi 

The room itself, or rooms (there’s the bedroom, large open plan reception area and bathroom) are geared, as you’d expect, to petrol heads with a wall time line tracking Maserati’s glorifying moments, glass encased models of sports cars and “car-friendly” coloured interiors, leathery greys, tarmac blacks, and muted blues. It’s by no means pretty in the Hotel de Paris lavish, decadent way, but its contemporary cool almost like an art gallery space rather than a room. Its decked out with top notch amenities – it’s the kind of place you’d die to invite your friends back to after a rowdy spin round the roulette table – a sound system by Bang & Olufsen , Bulgari bath products, shelves stacked with design books, a wide screen TV and two tiny silver espresso cups. There are flowers on arrival, chocolates and a large bottle of Laurent Perrier Cuvée Rosé champagne that’s best served with a feast of exquisite canapés (concocted by Alain Ducasse especially for the Maserati suite) on the balcony. Admittedly the view’s not quite perfect yet as the neighbouring wing of the hotel is undergoing a serious revamp, which is worth remembering if you’re admiring the sea view first thing in the morning as you might catch eyes with a curious builder, but if you angle yourself to the left and turn up the music, you hardly notice.

Read next: Sailing the seas with Maserati 

Read next: Horses and heels align at Saut Hermes

Guests of the suite are also privilege to noticeably extra special treatment from the staff. The hotel’s Guest Relations Manager is on speed dial in case the mini bar runs dry and a housekeeper on stand by in case you feel faint half way through unpacking your suitcase.

When you venture outside room 321, the hotel’s 3 Michelin star, Le Louis XV by Alain Ducasse restaurant is completely worth the indulgence. I still dream about the melt-in-the-mouth tender lobster and intensely delicious chocolate soufflé (the waiter assures me the Grand Marnier is even better – it’s the house specialty). And if you hold back on the champagne, there’s no better time to drive round the twisting Grand Prix racetrack than at night. When you’re ready, your car’s waiting.

The suite is open until 30^th September. Reservations: T +377 98 06 41 58.

Sunlight streams through the glass domed roof of the Grand Palais

Hermès, maker of handbags and scarves to the world’s celebrities and super-rich, still celebrates its roots as a saddle-maker in a very different world. Millie Walton goes behind the scenes at the annual Saut Hermès in Paris, with the beau-monde, and geese, for company

Standing at the ringside of the warm-up arena at Saut Hermès, the brand’s annual showjumping event held under the glass-domed roof of the Grand Palais in Paris, is quite unlike any other experience. While the smell of warm horsehair, oiled hooves and leather is immediate, and almost reassuring in the way it says that this is really happening, there’s also something a little otherworldly about it all. There are horses, glamorous spectators, the world’s best riders and, strangely, a flock of trained geese. An unusual mixture in an even more unlikely setting, yet anyone who is familiar with Hermès will know to expect the unexpected. A traditional brand still owned, despite the best efforts of the luxury industry, by members of the extended original family, it’s constantly innovating too. This multibillion-euro behemoth takes a playful approach to luxury; Hermès really wants to welcome you into its magical world.

Hermès may be known for its Birkin bags (for which there is a waiting list, from a few weeks to five years, depending on who you are and how bespoke you want it) and handmade silk scarves, but at its heart it is what it says under its original logo: a sellier, or saddler. The only things made in its atelier above its world flagship store on the rue du Faubourg Saint-Honoré in Paris are saddles; the most desirable and expensive saddles made anywhere, in fact. They are a tiny part of the business, but at the heart of the brand.

Cavale saddle by Hermés

Read next: Watch guru, Jean-Claude Biver predicts the future of luxury 

“A customer once complained that the stitching had come undone on one of our saddles,” Marion La Rochette, Equestrian Métier Director, recalls. “Everyone in the workshop was so upset about it but when we pulled out the records, we found out the saddle was 100 years old. A 100 years old and only a little bit of stitching had come loose!” She smiles as she tells me the story. It may or may not be apocryphal (I’m sure it’s true), but it’s certainly true that Hermès products really are made to be enjoyed down the generations, not just years, which helps to explain their price tags.

So why the horses, riders and geese? “For a whole century Hermès worked only with equestrian products such as harnesses and saddles,” La Rochette points out. “In 1837, when the company was founded, Paris was full of horses, but now, of course, they’ve disappeared from the city.” Over the years and under the leadership of various family members, Hermès has extended its repertoire to everything from the must-have Birkin bag to picnic hampers, jewellery and clothing to what can only be described as exquisite objets such as lamps and even a special edition Apple Watch with a Hermès strap.

Read next: From London to Monaco on a private jet

“With Saut Hermès, we wanted to reopen the doors of the Grand Palais to the horse,” La Rochette continues. The Grand Palais is the landmark Beaux-Arts exhibition hall located in the park next to the Champs-Elysées. “It was built for exhibitions including equestrian events. From 1901 to 1957 there were annual horse shows held here and below us, in the basement, are stables.” The geese are there for fun, along with an interactive Pegasus animation and daily performances by the acclaimed French horse trainer, Bartabas.

Over the weekend at the 7th edition of Saut Hermès, there’s a huge sense of excitement. As well as marking the official launch of the latest Hermès jumping saddle, the Allegro, the main event involves 30 of the world’s best riders tackling a complex, though naturally elegant, Hermès-branded showjumping course. Heels and hooves are aligned. “We get really passionate horse lovers, of course, especially on the Friday,” La Rochette says, “but Parisians come here who would have never normally thought about going to a horse show. Because it’s so accessible and centrally located, they think why not and they love it.” Watching the horses effortlessly vaulting over the jumps with sunlight streaming through the glass, it’s hard to imagine a more majestic or fitting setting for such an impressive display of equestrian athleticism. La Rochette agrees, “It’s very special because you’re sitting so close to the ring, to the horses, that you can feel and hear the thud of the hooves.” A few cleverly placed microphones under poles, I suspect, help enhance the tense atmosphere.

Moroccan rider, Abdelkebir Ouaddar won the Grand Prix Hermés CSI 5* on Sunday afternoon riding Quickly de Kreisker

Read next: An unexpected paradise at Ritz-Carlton Abama 

Hermès works very closely with riders too, hand-picking international rising stars in equestrianism (including Simon Delestre, currently ranked number one in the world in showjumping), to represent the brand as partner riders, kitting them out in full Hermès gear and also inviting their input into the actual design process of the saddles. “What makes a good saddle, in my opinion,” comments Swiss rider and Hermès partner rider, Romain Duguet, “is one which brings you as close as possible to the horse so that you can really feel the movement. That’s exactly what makes the Hermès saddles so special.” Each saddle is made bespoke for horse and rider, and put together from beginning to end by a single, skilled craftsman who pulls and stitches the leather to create an extraordinarily beautiful object. La Rochette stresses, however, that beauty in appearance and construction is not the real aim: “Our master saddler’s only objective is to make it as functional as possible and when it’s finished, it’s beautiful. To me, that’s what Hermès is about.”

Presentation of prizes with (at right) Anne-Sarah Panhard, President of Saut Hermés, and Olivier Fournier of the Hermés executive committee

The inspirations for Hermès reside a mile or so down the road, past the Hôtel Matignon (official residence of the French president), in the private museum above the St-Honoré flagship store. It holds a unique collection made up of wonderful and eccentric objects from founder Emile Hermès’s travels round the world; huge spurs from Argentina, saddles from Tibet, sketches, paintings, books, cots, sculptures and luggage – the list goes on (including rather terrifying giant studded dog collars which were the inspiration for a line of jewellery).

Read next: Why this billionaire loves investing in Switzerland 

Back at the Saut Hermès as the showjumping continues, the under 25s are taking to the ring for Les Talents Hermès class, a competition restricted to 20 up-and-coming riders from around the world. Though these youngsters, one just 15 years old, are the future stars of the equestrian world, the course is cleverly constructed to unnerve even the pluckiest of riders and it causes a few problems. One jump away from the fastest time, Ireland’s rider takes a fall and the crowd gasps. After a painful few seconds of total silence, he gets up and remounts to make a second, successful attempt to huge applause. We’re all relieved, almost panting with exhaustion after mentally making every enormous flying leap with horse and rider, regardless of their nationality. Though, naturally, it is an especially gleeful and patriotic moment when the British national anthem is played to a standing ovation as a young pair of English riders gallop round the ring, red rosettes flying, having triumphed in Sunday’s Les Talents class. This is a competition, after all – the applause is notably louder for the French, as you would expect – but it is decidedly less cut-throat and more sophisticated than most sporting events. When the bell rings to start the clock, it all comes down to just the rider and the horse and their partnership.

USA rider, Catherine Pasmore (aged 24) on Z Canta, 2nd in the Les Talents (the under-25s class)

Axel Dumas, the company’s CEO (and the sixth-generation scion of the family), is at the ringside, looking relaxed with his children. It would be easy to suggest that this is what any brand with Hermès’s history and status should do, a strategy straight out of business school: establish brand story, create experiences around it, invite media and VIPs, be in evidence.

Read next: The hottest new residential development in London 

Yet Hermès isn’t just a brand. It’s also as far as it can be from being a business school creation – famously it doesn’t even have a marketing department. It is a maker of some of the most beautiful items in the world, a family company whose owners have so much pride in their name and history that they fought, and won, a bitter battle against luxury supremo Bernard Arnault, who wanted his company LVMH to acquire a majority stake in Hermès. To have given in to Arnault would have meant cashing out and acquiring wealth beyond the imaginations even of the most creative souls in the brand’s studios; but that just wasn’t what Hermès is all about. Somehow, geese and saddles at the Grand Palais kind of sums it all up.

uk.hermes.com

Bombardier’s newest jet, the Global 6000

Millie Walton takes to the skies in a Bombardier Global 6000, this season’s jet of choice for the discerning billionaire

I’ve just boarded the Bombardier Global 6000, a new model which looks pared down from the outside: the hull looks so lightweight it feels like a solid tap from a bottle of Krug might crack it, though obviously that’s an illusion. Inside, it’s spacious and elegant with sturdy plush, arm chairs that, to my delight, swirl round on their base in all directions. I choose to take off facing the back of the plane – legs dangling, hands gripping the armrests – just because I can. These jets are build-your-own bespoke, from the interiors and sound system right down to finishing paint varnish. Pretty much anything is possible. From the window, I can spy Lewis Hamilton‘s (the racing driver is among a long line of celebrities with Bombardiers at their beck and call, including ACDC who we apparently just missed in the lounge this morning – shame) bullet-like black and red jet, which I’m told is similarly dark and foreboding on the inside. “It looks like a flying demon,” someone truthfully comments. Ours, thankfully, is delicate cool creams with polished mahogany touches.

Read next: Exclusive interview with London’s hottest new designer, Emilia Wickstead

After a few bumps on the steep incline, we’re above the clouds, way, way above the clouds (these jets make it to a much higher altitude than commercial airliners) sipping chilled glasses of Chateau D’Esclans  and eating platters of fresh sushi, ordered in from London’s Nobu, naturally, both excellent ways to decompress. Although the stress levels of flying from Farnborough airport are pretty minimal anyway, involving sitting in a VIP lounge, walking onboard, and taking off. No unpleasant security queues or holiday crowds of the economy-flight masses (to which club I would, sadly, return after this trip).

Read next: Moynat’s CEO on the importance of maintaining mystique 

Graciously accepting another glass of  wine, I stare out of the window into a perfectly blue sky – I wouldn’t be surprised if it was simulated – and down at the French lakes we’re now soaring over.  “Madam,” the air hostess stirs me gently from my daydream. “Would you like to sit in the jump seat for landing?” I would, of course, and with childish glee I strap myself into the seat in between the two captains for an exhilarating, but graceful descent onto Nice’s water edged runaway. Again it’s the impeccable service and timing: the jet’s steps are down, bags dealt with and a chauffeur’s arm waiting to guide me into an air conditioned car for the three minute drive to the helipad – God forbid I should break a sweat. A helicopter transfer from Nice to Monaco takes roughly 15 minutes; the drive can take anywhere between 30 and an hour if it’s peak season. Something I’m starting to realise is that if you’ve got enough cash the clock really can be turned back.

The grand front of Hotel Hermitage, Monte Carlo

Read next: Investment secrets from millionaire, Javad Marandi 

My bag is already neatly positioned on a stool in my room at the decadent Hotel Hermitage, next to a huge bouquet of white roses. It’s slightly predictable, but a nice touch. I open the doors to the balcony and bask in the midday rays, whilst staring down at the world’s most famous yacht club. The phone rings: “Madam, it’s time for your facial.” It strikes me that this is the everyday for most of Monte Carlo’s residents and turn ever so slightly green.

I recall this realisation later to the CEO of Fraser Yachts, Raphael Sauleau over dinner on one of their most glamorous vessels Heliad II (that’s actually now for sale if anyone’s in the market for a new yacht). Smiling, he shrugs his shoulders, “This is Monaco, that’s just how it is.”  Another day, another destination.