The Bouquet Light designed by Tord Boontje for Habitat in 2014

For product designer Tord Boontje, material is all. Whether made from upcycled blankets or crystals, his designs for anything from chandeliers to self-assembly chairs marry function with his signature playfulness. Torri Mundell meets him (virtually) at his new studio in London to talk about his work while normal life has been on hold

Tord Boontje 

Few occasions compel you to tidy your surroundings like the prospect of a Zoom video call with a globally renowned product designer. What would Tord Boontje, the former Head of Design Products at the Royal College of Art and the originator of one of Habitat’s most successful home accessories of all time (the Garland light, first launched in 2002), make of a design civilian’s cluttered kitchen?

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Thankfully, Boontje’s aesthetic is not calibrated towards austere minimalism. In fact, he is renowned for injecting notes of whimsy or romance into contemporary design. On a virtual tour of his bright new London studio, you can spot a few of his artful pendant lights as well as shelves full of intriguing decorative pieces, prototypes and ephemera. He also points out the drawing and photographs tacked on the walls: “It helps me to look at something and slowly think about it over weeks. And I like having materials around that you can pick up.”

Transglass vessels for Artecnica, 1997. Image courtesy of Artecnica. © Jerry Garns Studio 20111

Materials – and sustainable materials in particular – have always been a preoccupation for the Dutch-born designer; his early 1998 Rough and Ready furniture collection combined simple wood with upcycled old blankets and discarded packaging. And though he is an advocate for accessible design, he also collaborates with luxury brands when they offer an opportunity to “use really good materials, make [designs that are] long lasting and manufactured in an ethical way”. Moroso, with whom he has collaborated on a range of seating, is a good example. “There’s an honesty with the materials they use. It’s not cheap, but it’s worth it. I feel uncomfortable about making things look expensive just for the sake of it.”

The Lustrous Aura chandelier for Swarovski, 2017. Image courtesy of Swarovski

Boontje graduated from the Royal College of Art with a master’s degree in 1994 and he established Studio Tord Boontje in London two years later. Since then, two decades of launching new products and collaborating with clients has honed his creative process. He knows, for instance, to treat a new idea tenderly. “It’s good to have lots of opinions, but ideas can only develop with people you trust,” he says. He often talks them over first with his wife, Emma, an artist. And only after sketching and creating models from paper, card or foam, will he work on screen. “My colleague Tommy usually does the 3D modelling. It’s better at that stage to be one step removed; I can be more objective about what’s in front of us.”

The Transglass chandelier, 2015 (top) and the Tangle Globe ceiling light, 2011. Both designed for Artecnica. Images courtesy of Artecnica

He finds himself endlessly inspired by light. “When I walk around in a city or a forest, I always look at the way light reflects on the buildings or filters through leaves on the trees and makes patterns and shadows… Lighting can also make a huge impact on space, not just decoratively but in the light it casts into the room.” This fascination has shaped some of his best-known designs, from the aforementioned Garland, to Icarus, the feathery paper shade he developed with Artecnica, to the crystal chandeliers he reimagined for Swarovski and Sun – Light of Love for Foscarini.

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For Boontje, lockdown has been a creatively productive time. “A lot of my projects with clients have been on hold, so I’ve had time to reflect and to look into products I can make independently.” Studio Tord Boontje’s latest collection from 2020 is called Do-It-Together, debuting with a pendant light of organic cotton that customers can customise and a handsome self-assembly wooden chair. The chair’s components – the birch plywood seat and back, the solid beech frame, and the bolts and wing nuts – arrive in a package ready to be assembled at home. “We also give suggestions about how you can colour your chair, using skins from beetroots, or how to paint it with natural beeswax or oils,” he adds.

The Radiant table light for Swarovski, 2019. Image courtesy of Swarovski

Offering customers the inspiration to make something from scratch taps into a spirit of resourcefulness that feels very current. “During lockdown, we saw sales of arts and crafts and sewing machines shoot up. We want the pleasure of new things, but we’re changing our relationship with how we consume them.” Will we hold on to things longer if we had a hand in making them? “Absolutely. People who make their own things also learn how to fix them if they break,” he says, before adding, “The more you put into it, the more you get out of it.”

Find out more: tordboontje.com

This article was originally published in the Summer 2021 issue.

A look from Area’s AW16 collection, incorporating an official collaboration with Swarovski. © Swarovski Corporate Archive

Austrian crystal-maker Swarovski celebrates its 125th anniversary this year with a new creative director in charge. Operating in sectors from infrastructure to telescopes, it is most famous for its crystal figures and collaborations with the entertainment and fashion industries. Ahead of a landmark book being published about the company, Harriet Quick explores a family-owned firm getting ready for the next 125 years

For a brand bringing sparkle to the world’s performance stage and symbolising the dazzle of fashion to be celebrating its 125th anniversary is some achievement in itself, given the changes in the world of entertainment and style since 1895. To be doing so as a family-owned company, run in part by descendants of the original founder, is even more so. But for Swarovski, provider of crystals and sparkle around the world, there is yet another dazzling fact: the company has done so not based on the rue Faubourg Saint-Honoré or Milan’s Golden Triangle, but from a small village in the Austrian Alps.

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The journey has been epic. Today, the company is managed by the fifth generation of its family members. This year, marking its 125th anniversary, has witnessed big changes. On the visual front, Italian-born fashion director and consultant, Giovanna Battaglia Engelbert has joined the company as worldwide creative director. The stores, a feature of cities and airports around the world, are scheduled for a sweeping revamp.

The Crystal Dome at Swarovski Crystal Worlds in Wattens, Austria. © Swarovski Corporate Archive

The brand’s history is as varied as the topography of the Austrian Tyrol where Daniel Swarovski set up his manufacturing plant in the town of Wattens to benefit from the abundant water source that powered the hydroelectric cutting machines. The mountains and valleys of the region are symbolic of the struggles and triumphs of a business that has been driven by the continuous merging of technology, nature and innovative design. There is a generous sprinkling of magic, too. It is embedded in the multifaceted crystals that never fail to arouse awe and around which there has been ample myth-making.

Daniel Swarovski with his family, c. 1890. © Swarovski Corporate Archive

Before the global pandemic, Swarovski’s annual turnover was recorded at 2.7 billion euros and that comprises revenues from its high-end fine jewellery creations, the crystal stones deployed by a whole array of creative minds, including costume designers, chandelier makers and architects, and optics. The lion’s share (75 per cent of the revenue) is generated by fashion jewellery, sunglasses, watches, perfume and the much-adored crystal figurines. The quality of the crystals that are prototyped at Manufaktur, the striking in-house laboratory in Wattens designed by architectural firm Snøhetta, is unparalleled.

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The company’s extraordinary creative output has also been bolstered by a roster of collaborators from the fields or architecture, design, fashion, film and stage who have continually brought ideas and seemingly impossible challenges to the company, from the mesmerising Aurora Borealis crystal that was developed by Manfred Swarovski for Christian Dior to the spectacular costumes made for performers including Maria Callas’s gowns, Liberace’s capes and Lady Gaga’s bespangled Ralph Lauren gown featuring 50,000 stones and worn at her Las Vegas residency in 2019. People come to Swarovski for the spectacular and the sublime, like scenic designer Derek McLane, who used 45 million Swarovski crystals for the 2018 Oscars ceremony, and who commented, “I always want to go beyond the clichés”.

Swarovski crystals in jewellery featuring in 16 Arlington’s AW20 collection. © Dan and Corina Lecca.

From the fields of design, Daniel Libeskind, Tord Boontje, Jaime Hayon and John Pawson are amongst the greats who have transformed crystal into products, architectural features and lighting. Hayon recently designed a full-scale carousel for the Swarovski Crystal Worlds culture park in Wattens. The monochrome attraction rotates in striking juxtaposition with the lush greenery of the garden and shimmers with 15 million Swarovski crystals across 12 ceiling panels and 16 wall panels illuminated by a warm light. “For me, a carousel can be seen as a moving museum,” explains Hayon.

Swarovski Crystal Worlds, with (top) Crystal Cloud by Andy Cao and Xavier Perrot, and (here) the carousel designed by Jaime Hayon © Swarovski Kristallwelten/Mark Cocksedge

Setting a precedent that would inspire future generations, Daniel Swarovski first made his inroads into the worlds of high fashion in Paris. Equipped with suitcases of stones, the founder would take his goods on the road, visiting couturiers including Charles Frederick Worth, Jeanne Lanvin and Jeanne Paquin, as well as the specialist artisan ateliers that supplied Chanel and Schiaparelli with exceptional embroideries, buttons and jewelled adornments. Relationships were forged that outlived the founder and expanded exponentially during the hey-day of couture in the 1950s, attracting Dior, Balmain and Givenchy. “The samples are often the springboard to the creation itself,” remarked Hubert de Givenchy.

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The Swarovski Star by Daniel Libeskind in 2018 for the Rockefeller Center Christmas tree, New York. Image by HappyMonday

Swarovski crystal became a desired material in fashion, adding glamour and value to evening gowns, heels, handbags and costume jewels. It has been endlessly interpreted through the changing waves of minimalism, maximalism, sportswear, theatrical and romantic moods and proved itself a classic. At Versace, Donatella has made crystal chain mail a signature, Miuccia Prada has made sparkle an integral part of her chandelier earrings and party dresses, while at Chanel, crystal is woven into the tweeds and classic costume jewellery.

Mary Katrantzou’s SS20 show at the Temple of Poseidon in Greece.

The brand continues to look to the future by investing in new talent and ideas. Sponsorship through the Swarovski Collective programme and graduate award schemes means that emerging creatives are exposed to the potential of the material. Mary Katrantzou, Grace Wales Bonner, Rodarte and Jason Wu are amongst the many who have grown up through the collective. The most famous collaborator is Alexander McQueen, who conjured up brilliant designs fused with narrative richness and theatrical impact. Fittingly, Swarovski was the key sponsor of the record-breaking exhibition ‘Savage Beauty’ (2011) that celebrated his life’s work.

Lady Gaga during her ‘Jazz & Piano’ residency in Las Vegas, 2019. Kevin Mazur/Getty Images for Park MGM Las Vegas.

Derek McLane’s design for the Academy Awards stage in 2018, using millions of Swarovski crystals. Mark Ralston/AFP/Getty Images

The relationships are best when they are symbiotic. In 2019, Katrantzou designed her Temple of Poseidon couture collection that was staged as a charitable fundraising event in her native Athens with £40k worth of crystal. “Nadja Swarovski has changed the perception of how crystal is perceived, and I have challenged my own preconceptions of it. With something so visually present, it has to be part of the process from the beginning. We never want it to look like an afterthought,” says Katrantzou.

In turn, creative directors have been invited to Swarovski and been given carte blanche to design jewellery collections and components. The results have given crystal new dimensions. Consider Jean-Paul Gaultier’s Kaputt shiny/matte faceted stones, and the one million giant pearls and stones that embellished Olivier Rousteing’s first couture collection for Balmain in 2019. Challenging perceptions, groundbreaking Dutch couturier Iris van Herpen designed a ‘growing crystal’ that features raw and faceted surfaces.

‘Growing’ Swarovski into a new era is the mission for the family now. An era that is challenging for any consumer-facing business: but any company that has lived through two World Wars and a Great Depression has long-term survival in its genes. Sparkle is guaranteed, but who can say what poignant shapes it might find in the future?

For more information visit: swarovski.com

This article features in the Autumn 2020 Issue, hitting newsstands in October.