Fashion designer Manolo Blahnik is something of a legend within the shoe industry. His career truly kicked off in 1969 after meeting US Vogue Editor in Chief, Diana Vreeland; after that, he devoted himself to designing shoes, opening the first Manolo Blahnik store in Chelsea, London, the next year. He speaks to Trudy Ross about his design philosophy, dressing for yourself and looking to the future

LUX: You’ve said before that shoes are in your DNA. Can you share the story of how you first decided to spend your career designing them?
Manolo Blahnik: It was all thanks to Mrs Vreeland. When I met her I was in a state of catatonic nerves; I grew up with Mrs Vreeland, with Harper’s Bazaar. I had presented some sketches to her of set and theatrical designs and she told me to design shoes. She said “Young man, stick to the extremities and make shoes!”. She gave me the advice I so needed to hear and paved the path for me to follow.

I took a hands-on approach and learned from the best shoemakers in Italian factories. To this day, working in the factories is still my favourite part of the job.

LUX: Tell us about how you opened your first store in the 1970s.
MB: The 1970s was such a fun time in London. It’s funny, the ’70s are absolutely much clearer than the ’80s. We opened the store on Old Church Street in London and that was the very beginning. I didn’t have anything to put in the shop! A friend of mine called Peter Young found the place. He said, ‘There is a wonderful place, far away from everything with no other shops on the street except a pastry shop.”

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I loved it and I took it, not thinking about how I didn’t have any people, customers, nothing. I used to live in Notting Hill and cross the park on a bike. I would come to the shop every day. We used to open at 10 o’ clock. I ate some cookies at the pastry shop and then we would call Italy and get the shoes done.

LUX: What is your favourite part of the design process?
MB: Without a doubt, working with the artisans in the factories. I have been working with the same artisans for over 35 years. Craftmanship is in their blood, passed down over generations. The team there know exactly what I am thinking and strive to bring all my creations to life, even the most intricate and embellished designs, always pushing boundaries to ensure the complete perfection and the attention to detail required in each of my collections.

Developing seasonal styles with the artisans and spending time in the factory is truly my favourite part of the job. It always has been and always will be.

LUX: Can shoes be a work of art? Can they be more than a work of art?
MB: Shoes can be inspired by art. I am always inspired by art. Francisco Goya did the best shoes in his paintings! I think I would collect all his art if I could. It has hugely inspired me throughout many of my collections and I can’t count how many hours I have spent staring at his works in the Prado museum.

I want my shoes to embody personal style and creativity, pieces of art for your feet.

LUX: How can one stay ahead of the fashion curve?
MB: By not following trends. Staying true to who you are and dressing the way you want is, in my opinion, true style. It is a physical attitude that cannot be bought.

I’ve never been one to follow trends. If I see too much of something, I change it. What’s the point of people wearing the same dresses and the same shoes? Everybody ends up looking like clones and I hate that. Individuality is what makes us all unique. I like independence and I love eccentricity. If you like something, buy it. Find your style and stick to it.

LUX: Style or comfort?
MB: I believe you can have both. I spend a lot of time with the artisans testing the comfort of our shoes. Elegance and comfort go hand in hand, you must be comfortable to appear elegant, one cannot exist without the other. There is nothing charming about a woman who cannot walk in her shoes.

LUX: Women’s or men’s fashion?
MB: Both! What’s wonderful is that people are starting to dress up again. In London, men and women alike are now dressed up and going to Savile Row to have suits made.

So long as we are human, we will want to be decorated—for ourselves; not for other people so much. When I wake up in the morning I say, “I’m going to wear happy colours today,” and that is for myself!

LUX: What does it take to create a truly iconic brand identity?
MB: Be true to who you are and believe in what you do! I think the most important thing is the product. That should always remain at the centre.

But for me, it’s not about being a big brand or ‘iconic’! I just want to be healthy and keep doing things. I don’t want anything else. I have everything I want, and I have wonderful memories.

LUX: In the age of e-commerce and social media, how has the digital landscape affected the Manolo Blahnik brand?
MB: You must move with the times or else you will get left behind. Our e-commerce website and social media are a crucial part of the business. When we started to work on The Craft Room, I wanted it to be online so that anyone, anywhere in the world can access this virtual world. It’s exciting! It’s wonderful to be able to connect with the world in this way.

LUX: What does sustainability mean to you?
MB: We don’t use the term ‘sustainability’ because I feel that sustainability is misunderstood. It’s binary: you either are or you are not. We use the term ‘responsibility’ because it is a journey.

My personal philosophy, which was passed down to me from my parents, is that you buy the best quality you can afford and look after it. Mend garments and shoes, have things altered as necessary and upcycled when the time comes. I detest waste and think that overconsumption is unnecessary and lazy.

LUX: In 3 words, how would you describe the world of Manolo Blahnik?
MB: Timeless, colourful and elegant!

Read more: Blazé Milano’s Corrada Rodriguez d’Acrci on creating iconic style 

LUX: Where do you predict your brand will be in ten years’ time?
MB: I am so lucky to have my niece, Kristina, as CEO. She has been working on building foundations to protect the brand. We are a family business with a family mindset and it is wonderful we are able to keep it this way. I hope that people continue to enjoy our shoes. We aim to create beautiful handmade pieces that last and make people smile.

Find out more: www.manoloblahnik.com

All images are from the Winter ’23 Collection

Labassa Woolfe’s Fitzrovia boutique

Fitzrovia’s latest opening, Labassa Woolfe is the brainchild of Johan Labassa, an antiques dealer, and Joe Woolfe, previously Retail Director at Savile Row tailor Spencer Hart, and a celebrity stylist in his own right. The boutique melds their passions to create the ultimate retail experience for men, with a collection of curated antiques, a bespoke tailoring service and a menu of Armagnac and foie gras sourced from Johan’s family farm in the southwest of France. Kitty Harris speaks to the duo about styling the stars, what makes perfect tailoring and the modern gentleman.

LUX: How do antiques and tailoring relate? Or are they mutually exclusive?
Joe Woolfe: I think this is a concept people aren’t used to. They’re not used to a tailoring business with an antiques element; they didn’t understand what it was about. They thought the back of the shop was our private salon. It’s just about letting people know what it’s all about. We try to communicate across our media platforms and in interviews and slowly people are getting it.

LUX: How is your shop different to Savile Row tailors, independent of the fact you sell antiques and fois gras?
Joe Woolfe: I think on the tailoring side I am different. My other business, or my day job if you like, dressing iconic men, and having to sort and source perfect outfits, I always try to find something a bit different. Hence the buttons (all sourced in Paris) and the cufflinks and the extra bits we can do to an outfit. I don’t know if there is another brand on Savile Row that does what we do. I’ve worked with them all, because obviously not all of my clients are going to wear Labassa Woolfe. Benedict Cumberbatch wears Thom Sweeney, he wears Richard James, Kilgour, all kinds of products. Someone came in the other day and said they needed a top hot so I worked with Lock Hatters to get them one. My styling side really works well with this.

LUX: Joe, you mentioned being Benedict Cumberbatch’s stylist? Is there more pressure working with a celebrity?
JW: I think all clients are demanding especially when they are spending a lot of money. I think from my Spencer Hart days there was a mistake in how we ran the business whereby we concentrated far too much on the celebrities and it didn’t go down very well with our other clients. They felt the celebrities were more important than them so now I am aware not to go on and on about celebrities. I like to keep that discreetly on the side and concentrate on the person I’m with.

Joe Wolfe, Benedict Cumberbatch and Johan Labassa

LUX: Why did you decide to set up shop on your own?
JW: I think it was an inevitable step. I work in menswear and I love tailoring and I’ve never been able to get quite what I want out of other brands. I was reluctant to set up a tailoring business. But when me and Johan started talking about what we could do together it really excited me. It was obvious we were going to produce something that was unique and made a lot of sense to me. I couldn’t of done this without Johan and vice versa and it’s worked out really well.

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LUX: Joe, what makes good tailoring?
JW: Fabric, fabric is really important. I’ve learnt a lot about fabrics because after I left Spencer Hart I went and work with Scabal who are probably one of the best cloth manufacturers in the world, alongside Loro Piana, and they do have an amazing business. They have a £60 million cloth business and 5,000 cloths. It was like going into a kitchen with the best ingredients in the world and being able to use them. Cloth is really important and the people who make the suits. I know a lot about tailoring and the construction of a suit and how that translates onto a person. It’s all about the architecture in a garment and how the garment is built. Anybody who has worn good tailoring, and you then try and put something on them that isn’t well built or manufactured they’re not going to feel good in it. It’s about education, about what people expect. It’s like once you’ve been in an AMG Mercedes you don’t want to go back in a cheap one. Fabric, cut, manufacturing, details. Sometimes less is more. I don’t like people looking like peacocks or like clowns. I like my guys to be really sophisticated, really cool and elegant. Quite often it’s about textures rather than lots of different colours or lots of loud things. We have a few contradictions in the shop, like the black jacket with the coloured Sophie Hallette lace. But there aren’t many people who would wear that.

LUX: How do you think the world of tailoring has evolved in recent years?
JW: Guys know so much more about tailoring than they did. You can walk into Topman now and get a made to measure suit, or into Massimo Dutti. All of the highstreet brands have followed what was going on on Savile Row fifteen years ago. We’re really up against it. There are incredible online tailoring businesses that produce a really good product for a couple of hundred quid. It’s crazy. I know a lot of the cutters on Savile Row who have gone and worked with huge Chinese manufactures and they’ve brought their expertise over to China and over to India. They are producing really good product at a really good price. I’ve felt I’ve had to work harder. Haute couture is always copied onto the highstreet even with womenswear, so it was inevitable that it was going to happen with men’s tailoring as well and it has. But I think the people who are at the forefront of men’s tailoring are always going to be producing better product than highstreet brands.

LUX: How would you describe the modern gentleman?
JW: The modern guy is more educated, they read magazines that inform them on what they need to wear and how they need to wear it. You’ve got iconic men like Oliver Chesire, Jack Guinness, David Gandy who inform every guy on what’s cool and what’s not. GQ is a big supporter. We’ve got men’s fashion week that has a huge visibility so I think most guys know what they’re looking for a lot more than they used to. They have staples in their wardrobe. They often come and know exactly what they want. Some don’t get it quite right. What is a modern guy? A modern guy wants to look cool and sexy…but is that just a modern guy? I think all guys have always wanted that. Even back to the 1850s, everyone says that the One Button Narrow Notch Suit is a new thing, but it’s not. It was around 150 years ago.

Oliver Cheshire and Jack Guinness

LUX: What’s the ultimate men’s accessory?
JW: I think watches are really important which surprises me in this digital age, that guys are so into having something mechanical on their wrist. The amount of money that people spend on watches just blows my mind, it’s phenomenal.

LUX: Johan, your speciality is antiques – is there a particular period you prefer? Which has been your most exciting discovery and where did you find it?
Johan Labassa: Yes, mostly Louis XV, Regency, Directory. But I don’t really have a favourite period. It depends on the furniture and what I find. As for my favourite piece I’ve found…I like them all but I found a great desk from a French family near Paris. It was very hard to get because they were not ready to sell so I had to deal with it long term but at the end of the day I got it and I love it.

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LUX: Do you think there’s an increasing demand in luxury to offer the client more than just the product?
JW: I’m actually bored with retail, because with what I do on the branding and styling side I have to spend a lot of time in luxury stores. There are very few retail experiences that I enjoy. They all have this mono brand feel to the and the staff are quite controlled in what they can and can’t do. We don’t have a huge online presence, you can’t get our candle online or our fragrance or Fois Gras. It’s pointless because unless you come here, see, touch and feel and get looked after by us you’re not going to experience what this brand is about. I think what this brand is about is proper old school retailing experience. All the little things that are bespoke to this business even down to the packaging, the bags and the covers; we’ve worked hard to get unique pieces. We want people to come here and experience us.

LUX: What are the “quintessential elements of French and English style” that are the fundamentals of the brand?
JW: It’s just a bit decadent.

JL: It’s just not normal. We’ve done something that isn’t done, it’s different.

JW: If we serve you a glass of Champagne, A) it’s French, B) We’ll add a little something to it, armagnac, syrup, orange, vanilla and coffee – it’s something Johan has manufactured. C) the foie gras is beautiful, the shoes are beautiful (all custom made in Italy), the art deco chairs are beautiful. It’s all an extension of our home, of who we are.

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