Photo by Andrea Leopardi

Can creating new products be sustainable? Franco Fogliato speaks to LUX about Salomon’s sustainability efforts and how he believes consuming differently can be more important than consuming less

LUX: When did Salomon start focusing on environmental responsibility?
Franco Fogliato: Nature is our backyard. We live in the mountains, we are mountain people. Every time we do something we are trying to be less impactful on nature. Fifteen years ago, we began looking for new technologies, new developments and ways to create positive impact in the way we do things. It has gone from creating shoes that are 100% recyclable, to being the first company in France to make its shoes in our home country, minimising the carbon footprint associated with shipping from factories overseas. These are all initiatives that started ten or fifteen years ago, which have been accelerating ever since.

LUX: How is sustainability at Salomon influenced by its athletes and employees?
FF: We are a company that is led by our athletes. Our athletes are at the forefront of our industry. They push the boundaries of what we do every day to ensure not only that we are the highest performers, but also the most sustainable.

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We also have a generation of employees that are younger, who are in their late twenties and early thirties, and have grown up with sustainability as a daily topic. Sustainability is part of what our teammates want and what they love. Every time they think about a new product, they first think about how they are going to create it without impacting the world and the planet.

Photo by Kaidi Guo

LUX: How do you approach innovation and sustainability together, ensuring that product development aligns with the brand’s commitment to minimising environmental impact?
FF: It’s a tough conversation. Do you choose the most performant product, which is not sustainable, or do you choose the product which is sustainable but less performant? There are examples every day: we had great shoes which had a great insole, but the insole was unsustainable. We changed the insole with a sustainable insole but which was less resistant, and consumers were not happy. The constant push that comes from athletes and the consumer comes back to our factories and our teams to come out with new technology, that pushes us to the next level.

LUX: Because of your company’s heritage and long-standing reputation in the outdoor industry, do you feel like you have more responsibility than others to be initiating this fight against climate change?
FF: We have to be leaders, it’s not a choice. It’s also what we like to do. It’s pushing the boundaries, in sport and building new products which are more sustainable. Sometimes people use the challenges we face just to make noise, rather than focusing on the actions that are needed. Sometimes my teammates ask me, how we’re going to build the company; people will need to consume less, they say. I say, if you think people will consume less, you are mistaken. There will be new technologies which are a lot less impactful than the way they are today.

LUX: Does creating new products contradict your aim to be environmentally friendly?
FF: I think there is a challenge still on the consumer side where there is a little bit of confusion around what is and is not sustainable. I think people see consuming less as the major driver behind minimising climate change, but in fact the driver is not consuming less but consuming differently.

Photo by Kalen Emsley

The carbon footprint impact of producing a pair of shoes is equal to driving a car for thirty miles. I have a theory that people should stop using cars and just run. I tell my people that they should stop using their cars to come to work and just run here. Why do you need a car? The human being was built on running. I think really activating a different consumption and pushing people outside is really what we want to do. We have a challenge with sustainability, but we also have a challenge in the evolution of the population globally with the digital. We have to take care of how people will evolve.

Read more: Rapha CEO Francois Convercey on diversity and sustainability in cycling

LUX: What are some of the initiatives at Salomon which have made the biggest difference towards sustainability?
FF: The biggest impact on producing a product is transportation, so there is an opportunity going forward in the evolution of the sourcing base, to source closer to the consumer. Many brands have tried that in the past and failed. Lately we had the French President, who had recognised our efforts, visiting our shoe factory in France. That factory would never have been born without us sharing our talents and skills with the local entrepreneurs. No one knows how to build shoes in France any more, as the entire production of shoes has shifted to Asia or Eastern Europe. These are the efforts which have made us recognised by the press and by the media.

LUX: What set Salomon apart from other outdoor gear brands which are also focusing on the sustainability mission?
FF: We like to think this is not a battle for who does the most. The battle is not between companies, it’s much bigger. We have to be ourselves. We have the first fully recyclable shoes; we were the first to do that in the marketplace a couple of years ago. But if someone comes in and is better than us, great! We’ve got to learn to do better, to improve. This is a battle we all fight together. I don’t have a problem with sharing technologies or doing anything which will help make the world into a better place. For once, it’s a competitive environment where there is a team. We are competing all together to make the planet into a better place.

Find out more: salomon.com

Loquet’s London shop located at 73 Elizabeth Street, SW1W 9PJ

London-based jewellery brand Loquet is renewing the concept of a keepsake locket with sustainable, modern designs that consumers can personalise and pass through the generations. Here, Abigail Hodges speaks to co-founder Sheherazade Goldsmith about the brand’s ethical ethos, her love of vintage fashion and collaborating with the Wild at Heart Foundation

1.How does your environmentalist background inform your approach to making jewellery?

Sheherazade Goldsmith

I’d say it informs everything. Environmentalism isn’t something you frequent; it’s a way of life and seeps into everything you do. Once you understand the repercussions of not protecting our future and that of our children, it’s impossible to ignore. As a fine jewellery collection, Loquet is part of a luxury world and to me, luxury is sustainability. Our process informs that message by taking the time to source the very best materials, crafted with care and implementing practices that create longevity. Our jewellery is for the generation that makes the purchase, the next generation and the generation after that. It’s about preserving someone’s story to be told, treasured and passed on. At Loquet we are preserving what is important to an individual, without sustainability there would be no point in what we create.

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Our first port of call is the office itself, we use recycled or recyclable materials wherever we can, and we create a product that has no existential timeframe, it is recyclable and has no waste. The problem with so much of what we consume is the waste, but in jewellery there are no seasons and the sentimentality of the pieces make them heirlooms.

2. What inspired you to reinvent the classical locket form?

I already had a classic photo locket and a charm bracelet. My locket was an Indian antique made in 18kt yellow gold with elaborate coloured enamelling on the inside. I love Indian jewellery for this reason. They believe that everything should be as beautiful on the inside as it is on the outside. My charm bracelet was fun and gregarious, full of charms that patted against my laptop keyboard. On a visit to a fairground my son bought me a present, a pendant made with dried flowers, something I use to do with hedgerow flowers when my children where little. It inspired the idea of being able to combine the two and personalise it myself.

The hexagonal locket with a selection of charms

3. Is there a particular piece that you feel best expresses the story you set out to tell through your work?

Our sapphire crystal lockets are our signature. They allow our customers to be there own designer and create a piece that tells their story, in essence a unique talisman of everything that brings them luck and makes them smile, to be worn close to their heart. We’ve recently relaunched our 14kt collection to include some of my favourite pieces to date, that elegantly translate from day to night. Each of these geometrical shapes is hand cast in 14kt gold encasing a clear faced sapphire crystal facade and can be opened to personalise with our endless selection of meaningful 18kt charms.

A selection of charns

4. How do you ensure that the elements of your design process are ethical?

I spent a lot of time visiting jewellery studios all over the world before deciding to work with our current ateliers. This was to insure that the working conditions where healthy and vibrant, and to also talk through the designs with the artisans that were selected to make our jewellery. The companies I ended up choosing are all members of the responsible jewellery council or similar organisations and are, therefore, required to adhere to certain workers rights and high environmental standards.

Read more: British-Iranian artist darvish Fakhr on the alchemy of art

The human connection behind what we do is paramount to the Loquet design. Our pieces are emotional and as such need to be made that way. So many of us jewellers won’t work with a company unless they have the same ethos and it’s important to champion those that have worked hard to campaign for their workers and implement high standards that look after both their employees and the environment.

Loquet’s pear and hexagonal locket necklaces

5. Besides purchasing from you, how would you advise a consumer looking to shop more sustainably?

Sustainability is about longevity and well-designed things don’t have seasons. Whether that be furniture, clothing, accessories or jewellery, if something is worthwhile it will last through time and trends. With luxury items, less is most definitely more and that is my philosophy both in the way I decorate my house, my jewellery and wardrobe. Admittedly, I wear mostly designer clothing, but much of it is purchased from secondhand websites such as Vestiaire Collective, Hardly Ever Worn and The Real Real. I love vintage fashion, but you can also find all kinds of past-admired items for a quarter of the price. The buying and selling aspect makes you feel part of a community, almost like an exchange and gives your clothes a limitless life.

6. What’s next for Loquet?

We have a very exciting year ahead with some brilliant collaborations. The first launches in October with Nikki Tibbles and the Wild at Heart Foundation. We have put together a charm collection of Nikki’s favourite flowers chosen for their association with her beloved dogs, each epitomising the way we feel about our pets. A percentage of all sales will be donated to her very special dog charity that was set up a few years ago after rescuing a stray from the streets of Puerto Rico, who became her beloved Rose. The charity is now global and works tirelessly to end the unnecessary suffering of these much-loved pets.

Find out more: loquetlondon.com