Le Negresco hotel is the epitome of the French riviera

Why should I go now?

July is the month the city of Nice, capital of the French riviera, comes alive. Beaches are lively but not yet as teeming as in August, the nightlife is in full swing, the weather is warm and the sea is blue. If only there were a place to rise above it all – oh, wait, there is.

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What’s the lowdown?

Le Negresco is the epitome of the French riviera, with art and glamour at its heart. Whether you’re a fan of Princess Grace or Niki de St Phalle, Dalí or Louis Armstrong, there is something in the hotel to touch you – the grand facade even hides a roomful of street art.

The hotel’s two Michelin-starred restaurant Le Chantecler

Meanwhile you can hone your Riviera as it suits you; there’s live music every night on the Terrace, which looks out onto the Promenade des Anglais, the classic curved boulevard looping along the Mediterranean seafront; or disappear into old-world elegance in the two Michelin-starred Le Chantecler restaurant, with its 18th century grandeur.

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Getting Horizontal

There are different styles of room as well as different price-categories. Decor in the rooms is a blend of classical and super-contemporary with suitably artistic touches in fixtures, fittings and funky wall coverings; meanwhile a sea view junior suite transports you to a time when the French riviera was pretty much the only seaside destination for anyone wealthy enough to visit on their Grand Tour, with rich classical furnishings.

One of the luxurious suites at Le Negresco

Flipside

Nice is a city with a rich cultural programme, and teeming with restaurants, bars, museums, gardens and artisanal shopping. The Negresco is the seafront hotel literally at the heart of it all, so it’s not a place to be if you want to be away from the world. But for a few nights of summer living, we love it.

Rates from: €155 per room ($200/£150)

Book your stay: hotel-negresco-nice.com

Darius Sanai

Groupe Floirat’s first property, the legendary Hotel Byblos, Saint Tropez

Hotel Byblos and its nightclub Les Caves du Roy are French Riviera legends, hosting celebrities, old wealth, young Bohemians and new wealth for rest, play and partying since the Swinging Sixties. As the Byblos celebrates its 50th anniversary, Antoine Chevanne, CEO of the family-run Groupe Floirat, which owns the Byblos, the Caves, and owns two other French resort hotels, talks to Nathalie Breitschwerdt about running a family business, discreet luxury, and the enduring allure of St Trop.

Antoine Chevanne

LUX: Your great grandfather founded Groupe Floirat back in 1967, how has the business evolved since then?
Antoine Chevanne: Groupe Floirat has grown, starting with our flagship property Hotel Byblos in St Tropez, 50 years ago. It now comprises of three properties including La Réserve in St Jean De Luz and Les Manoirs De Tourgeville in Normandy. Although the group has expanded, I have strived to maintain the spirit of the group that my grandfather first implemented, a feeling of home away from home, a personalized experience and intimate luxury.

LUX: From your experience, what are the challenges facing family run businesses today?
Antoine Chevanne: I think both the challenge and reward for a family run business is to maintain its own values and not lose sight of the company’s ethos. It’s finding a balance between adapting to the latest trends in luxury and technology, whilst continuing the legacy of the company’s founders.

Rosita Missoni at the Byblos 50th anniversary

LUX: Byblos St Tropez continues to thrive after 50 years. What is the key to its success?
Antoine Chevanne: The key to Hotel Byblos’ success is personalized luxury to create a unique experience. We like to give freedom to our clientele, whilst providing impeccable service. We want our guests to feel at home, but in the most immaculate conditions. The breakfast at Le B by the pool is open until 1pm, and guests can eat dinner at any time after a night at Les Caves Du Roy – these are just examples of what I like to implement to make my guests feel special. As a ratio, we allocate on average 3 members of staff per room.

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LUX: In our rapidly changing world, how important is it to emphasise traditions and stability?
Antoine Chevanne: It’s very important to emphasise the company’s values in order to prove you are not getting swept away with the rapidly changing world. The challenge is to remain unique, whilst growing with our times.

Anna Cleveland, Catherine Baba, Elie Top and Joana Preiss at the Byblos Party

LUX: How do you define luxury within hospitality?
Antoine Chevanne: Time, Space, Freedom – we want to make our guests feel relaxed. Many of our guests lead busy lives so we want them to feel free, independent as if they were in their own home. For example we serve breakfast until 1pm to give our guests time to relax and get up at whatever time they wish in the mornings.

LUX: In this sense, how has Groupe Floirat separated itself from other hotel groups?
Antoine Chevanne: By creating these bespoke and unique experiences for our guests. In order to do so, we partner with like-minded brands, who share the same beliefs and values of the group. For instance, this year for Hotel Byblos 50^th Anniversary, we partnered with a range of luxury brands that share a similar mindset: Rolls Royce, Audemars Piguet, Goyard, Sisley, Missoni Home and Dom Pérignon. By creating these affiliations, we ensure guests are delivered any service to the highest standards, always in a similar spirit. Even our staff is now family, with certain members who have been with the group for over 20 years.

The 50th anniversary party at Hotel Byblos

LUX: How do you see luxury hospitality evolving over the next 5-10 years?
Antoine Chevanne: I don’t predict luxury will change immensely over the next 5-10 years. An experience can’t be replaced by virtual reality, an emotion can’t be replaced by an application, a feeling can’t be replaced by social media… Luxury will continue to be the ‘crème de la crème’, which is what guests seek when they travel to a 5 star property. May it be the gastronomy, beauty, or wellbeing, all of our properties will continue to deliver optimum, innovative and exclusive services to guarantee we remain ahead of the game. With this in mind, we seek to predict the change of expectations with the change of generations.

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LUX: Which of your experiences have been most helpful in leading Groupe Floirat?
Antoine Chevanne: Being the General Manager at Hotel Byblos for 5 years before becoming CEO in 2006, this really taught me the power of observation. Being aware of my clientele, receiving feedback and implementing solutions. Being on the ground at the beginning of a career, is key to successful leadership.

Rivea restaurant by Alain Ducasse at Hotel Byblos

LUX: In which ways has St Tropez changed over the last few decades? If at all, how have you responded to those changes?
Antoine Chevanne: The beauty of St Tropez is it’s never changing, legendary atmosphere. Byblos has maintained its prestigious reputation not only due to our services, but also thanks to our loyal customers and long standing relationships.

LUX: When not at Byblos, where is your favourite holiday destination?
Antoine Chevanne: My family house in South West of France in a village called Ahetze, where I can enjoy some quality time with my friend and family.

groupe-floirat.com

Czech beers, Bloody Marys, live jazz and padrón peppers, East London’s gastronomic scene is more vibrant than ever. Digital Editor, Millie Walton picks some of her favourite spots for drinking and dining in the city’s hottest neighbourhoods

Discount Suit Company

Elegant bar snacks: Neal’s Yard cheese board

This low-key little bar hides in the basement of an old suit tailor’s storeroom (hence the name), five minutes walk from Liverpool Street station so not so far off the beaten track that you start clutching your pockets, but still safely removed from the groups of city slickers swarming into every pub in sight come 5.30. Discount Suit Company attracts a genuinely cool crowd, the type who look like they’ve recently raided a thrift shop, matching the bar’s own ramshackle interiors and Motown soundtrack. The cocktail menu is impressive, but the bar tenders will also happily whip up something bespoke to suit your mood. There’s no kitchen as such, though you can order olives or a cheese platter courtesy of Neal’s Yard.
discountsuitcompany.co.uk

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Lounge Bohemia

Laid back interiors at Lounge Bohemia

Everything about Lounge Bohemia is cool. Firstly, there’s absolutely no way you’ll get in without an appointment, arranged in advance via text. Then there’s finding the unmarked door and being approved for entrance (there’s a very rigid no suits policy). It can be a little intimidating to say the least, but inside the atmosphere is relaxed and causal. Water is served in caravan style plastic jug and cups, whilst the menus are hidden in volumes of classic Czech literature, pages of which are also plastered over the walls. There’s a large selection of Czech beers on offer as well as shots served in test tubes and cocktails paired with tiny spoonfuls of canapés designed to enhance each alcohol’s flavour.
loungebohemia.com

Nightjar

Night Jar’s elegant interiors

Old Street’s once secret, underground watering hole is fast gaining reputation for London’s best cocktails. The menu is mind blowing with page after page of classic and experimental alcoholic concoctions divided into three historic periods and the bar’s signatures. Order something at random and it’s guaranteed to stun purely for its creative presentation. Hug a Wild Cat (a delicious mixture of tequila, juices and jam), for example, is served in a Peruvian puzzle jug. The bar’s interiors invoke a sense of old school glamour as does the almost nightly live performances of jazz. It’s about as close as you’ll get to Fitzgeraldian decadence without a time machine.
barnightjar.com

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Black Pig with White Pearls

Octopus Salad

This unassuming tapas bar started out life as a one-off pop-up before planting permanent roots in the increasingly trendy Stoke Newington neighbourhood. The menu specialises in Iberican ham sourced from farmers in Spain and served in generous portions on wooden boards, though there are also great seafood and vegetarian options for the less meaty minded, particularly the sauce drenched octopus and the classic favourite, padrón peppers. Partners and co-founders, David and Melvin are always welcoming and eager to recommend.
blackpigwithwhitepearls.co.uk

Rotorino

Clams & Mussels

The brainchild of talented trio chef Stevie Parle (Petersham Nurseries), Jonathan Downey (Street Vin Wine) and Ruth Spivey (Rotary bar and diner pop up) is a hugely welcome addition to the heaving Kingsland Road. Not only can you actually hear yourself talk (a rarity in these parts), but you can also relax in an elegant environment with hearty servings of really great Italian food and wine. The delicately flavoured gnocchi is undoubtedly the highlight of the menu, complimented by a chilli watermelon salad that freshens up the typically heavier dish. It attracts a more mature crowd to most of the usual Dalston haunts without feeling too pretentious or Mayfair smart.
rotorino.com

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Andaz, Eastway

The Bloody Mary bar at Andaz Eastway

The more informal of Andaz Hotel’s five drinking and dining spots has become a weekend brunch favourite amongst hungover hipsters. Partly due to it’s inventive menu, which includes the Spitalditch Benedict (bbq pulled pork, Sriracha hot sauce, poached eggs and hollandaise sauce) alongside more timid options like bircher muesli and homemade granola, but mainly because of it’s DIY Bloody Mary bar. With bottles and bottles of infused vodkas, spicy sauces, juices and various pickled vegetables, it’s overwhelming even to the less blurry-eyed visitors. Thankfully there’s usually someone nearby to offer gentle advice without robbing you the satisfaction of ‘inventing’ your own bloody concoction.
eastwaybrasserie.co.uk