Twin models wearing helments
Twin models wearing helments

Models and musicians Sonya and Anna Kupriienko. Instagram: @bloomtwins

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

colour headshot of blond girl laughing with hand against face wearing multiple rings

Charlie Newman

THIS MONTH: Ukrainian twins Sonya and Anna Kupriienko have shot for the likes of Vogue, Numéro, Wonderland, Stylist, iD and Tatler, whilst storming the music industry under the guise of The Bloom Twins. Here, the twins talk to Charlie about touring with the likes of Nile Rodgers, their love of Billie Eilish and staying true to yourself.

Charlie Newman: Have you always been interested in music?
Sonya Kupriienko: It might sound crazy, but music has had a place in our lives since the very beginning, and by that we mean from our Mum’s tummy! Apparently, we were taught to appreciate music from the inside, our parents would place headphones right at Mums tummy to make us curious about music even then. It was, therefore, inevitable that we started singing or copying sounds before we could talk, so even though we feel sorry for our parents hearing our music 24/7 with double power from us, it was completely their fault! We went to music school aged five where we both learnt to play piano and how to harmonise together.

Follow LUX on Instagram: luxthemagazine

Anna Kupriienko: Even though the classical music we learnt at school was very brain awakening, there was very little emotion which was probably because we were so young. Since then we have found ourselves striving to do the opposite of what was asked of us at school. The beginning of our music career ironically started from fashion. One model scout had stopped our sister Vera on the street and asked her to come for a proper meeting to his agency. Vera brought us with her and we couldn’t believe ourselves when he said he wanted to do a photo shoot with the two of us, but sadly not with Vera. The rest is history, he posted a photo of us on Facebook, and our current managers Lenka and Juzzee commented saying these twins are so cute, to which he replied saying they also love to sing. This is how the meeting was set up, and how fashion and social media has changed our lives dramatically. We are also forever grateful to our parents, who not only encouraged our love for music, but also put it to good use.

Charlie Newman: What music did you listen to growing up?
Anna Kupriienko: We were deeply influenced by our parents’ choice of music, which consisted of mainly English bands or artists such as The Beatles, David Bowie, Duran Duran so that’s why it felt like a dream come true to move to London, and later on to also share the stage with Duran Duran themselves around the globe.

Two female twin models dressed in black and white

Instagram: @bloomtwins

Charlie Newman: You’ve toured alongside some huge industry names including Nile Rodgers, Chic and Seal. What did you learn from this experience?
Sonya Kupriienko: We have learned to dream and not to be afraid of obstacles such as language barriers, being too young or too pretty to sing. That all goes away once you are fully committed and blinded by the passion that it becomes impossible to look the other way.

Anna Kupriienko: The obstacles seemed so small when Duran Duran treated us like equals and supported us when we needed it the most-right before going up on stage in front of tens of thousands of people. This meant, and still does mean the world to us, we will always be look up to them.

Read more: Spanish artist Secundino Hernández on flesh & creative chaos

Charlie Newman: What’s been your favourite gig so far?
Sonya Kupriienko: Honestly, every gig feels incredible because they’re always so different. I can never pick the best gig. You live in the moment and that moment will be different tomorrow. The whole magic of playing live lies in the changes, whether that be the wrong note, a slightly different solo, or improvisation. In fact, the whole performance is improvisation, you follow the feeling that leads you nowhere, because it’s not a contest, but a beautiful journey that wants to keep continuing.

Anna Kupriienko: I have a tendency to always like the next gig because there are always so many things to improve, the sound or the performance. The form of Dark Pop can never stay the same, it changes every time, so we just need to water it to bloom.

Twin models in black coats

Instagram: @bloomtwins

Charlie Newman: What are you working on at the moment?
Sonya Kupriienko: We have a single coming out on October 11th. It’s called FF that isn’t only an abbreviation of the title ‘Free Fall’, but also stands for F**ck Fame. It might be because we are tired of proving to ourselves that we are good the way we are, or maybe because throughout our journey we’ve witnessed complete despair for success, when in our opinion we should care more about the art. In the music industry it is definitely challenging to stay true to ourselves, especially having bills to cover, but we just don’t see ourselves happy being somebody else and taking somebody else’s opportunity.

Charlie Newman: What is your creative process like?
Sonya Kupriienko: We don’t always write with just the two of us, we also like to collaborate with other artists or writers. It’s an incredible feeling to have a few people in a room working as one. When people say there’s a magic in the room, that’s what they’re talking about, the collaborative process, everybody’s creative needs are being fulfilled. It’s a collective euphoria.

Read more: Ferrari designer Flavio Manzoni on collaborating with Hublot

Anna Kupriienko: Personally, I love to work by myself and with my sister creatively, but it’s refreshing to work with other people too. Weirdly, you learn more about yourself and your capabilities whilst working with strangers. I guess to learn how to swim you should be thrown into the ocean.

Charlie Newman: If you could collaborate with anyone in the future, who would it be?
Both: Billie Eilish!

Anna Kupriienko: It’s a rare occasion where the two of us agree on the same artist. Billie is insane, she’s so her. You know what? I’ve never heard anybody sing those kind of songs and looking that way, she’s so real.

Sonya likes RnB, whilst I like electronic and underground music. Billie has the perfect mix of all the genres we like.

Twin models posing together

Instagram: @bloomtwins

Charlie Newman: What advice would you give to any young aspiring musicians or models?
Sonya Kupriienko: Be you. I know it sounds so cheesy, and you are probably thinking I should have come up with a better answer, but honestly, just be you. Let’s start with the visual aspect that most of us occasionally struggle with. Being a model isn’t easy at all, as you are being classified by the parameters/features you were born with. Even though we know self esteem might not always be supportive of being comfortable in your skin, that’s exactly what you need to do. Walking into a casting, or a job interview with confidence makes a big difference. Not only will you feel like ‘Dang, that felt great’, but also people around you will feel your confidence. Same with music, walking into a room of writers, you have to be able to relate to your song, or to stand your point, because even though it’s a collaboration, everybody should believe in it. If you are a singer and you can’t relate to it, how will the audience?

Anna Kupriienko: As David Bowie said, “Don’t try to fulfil other people’s expectations because that’s when you produce your worst work.” You have to stay true to yourself. Everyone’s life is full of ups and downs, but if you don’t love what you do you diminish the chances of the ups and elongate the downs. If you give up on who you are, you give up on everything!

Charlie Newman: Apart from Billie Eilish, who are you listening to right now?
Sonya Kupriienko: Dua Lipa has got a great vocal, she is technically equipped, and I respect that.
Anna Kupriienko: I love James Blake and Bon Iver and loads of underground artists that many people haven’t heard of. I just like to experiment with the sound, hence I like underground and that’s why I have thousands of songs in my playlist!

Charlie Newman: Lastly, who is your role model of the month?
Anna Kupriienko: For me, it’s got to be John Lennon. His music has such great value, not only because of how perfect it sounds, but also for the message it delivers, and this has helped a lot of people through their darkest times. In my opinion, the lyric has got almost childish quirkiness, but such deepness that it is hard to not feel anything. The reason why people make music is solely personal. For some it’s a way to find themselves whilst others create music to bring people closer together by drawing attention to global matters, whether that be the planet, politics or love and peace. I feel like that’s the best way to do what you love, by helping others you are simultaneously helping yourself.

Sonya Kupriienko: My role model is Greta Thunberg. She was only 15 when she first took time off school to protest outside the Swedish parliament, calling for better climate action. It must have felt so annoying considered too young to know better when it’s hard to see grown ups taking our future away from us youngsters. She has now connected with at least 4 million people (her Instagram followers) only a year later and has driven other people of all ages to do the same: save the planet.

Follow the Bloom Twins on Instagram: @bloomtwins

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Reading time: 8 min
Two images of red haired model on yellow and turquoise backgrounds

graphic banner in red, white and blue reading Charlie Newman's model of the month

striking red haired model poses in front of yellow background

22-year-old model and actress, Emma Laird. Instagram: @emmlaird

LUX contributing editor and model at Models 1, Charlie Newman continues her new online exclusive series, interviewing her peers about their creative pursuits, passions and politics

colour headshot of blond girl laughing with hand against face wearing multiple rings

Charlie Newman

THIS MONTH: Emma Laird was scouted when she was 18 by Models 1 at a festival  covered in mud, glitter and last night’s make-up. Since then, the 22-year-old from Chesterfield, England has appeared on the pages of some of the world’s most famous magazines including Elle, Grazia, Glamour and L’Officiel, and has starred in a campaign for United Colours of Benetton. She is also an actress and avid reader, as Charlie discovers

Charlie Newman: Firstly huge congratulations on your burgeoning film career! Can you tell us a bit about it and what you’re working on at the moment?
Emma Laird: Thank you so much! I always loved acting at school, but felt maybe a little naive thinking that’s a valid career path. Modelling set me up because I knew how much effort went into a photoshoot, the lights, the costume department etc…there are similarities there which transfer to acting. When I went to New York initially for modelling back in 2016, I started looking at studying whilst I was there. I went to an open day at New York Film Academy and the casting director there said that he had a spot for me, but I had to start on Monday. I said yes and have never been so thankful for making such an impulsive decision. This year I got two short films, one in particular that I’m very excited about. It will be hitting film festivals globally next summer and I can’t wait to see where it goes.

Follow LUX on Instagram: the.official.lux.magazine

Charlie Newman: How have you found the progression from modelling to acting?
Emma Laird: It’s hard because modelling is addictive. It’s very easy to get addicted to money, but there comes a point when you go to work wishing you were doing something else and you realise you can’t be doing something with your life just to score a bigger pay cheque. I would always turn down a paid modelling job to work on an indie film. As long as I can pay my mortgage off each month I’m happy doing free shit that I’m excited about, smaller projects, just learning and working with talented people in film is what I get excited about. I’m trying to enjoy the ride and continually learn in the mean time; reading scripts, watching other performances, reading, writing and just educating myself in general. Some of the greatest actors are some of the smartest people. If you land a role set in a different time period you have to know your shit. Politically, who was in power at that time, how were women treated, what were their roles in society at that time, how did people dress, what things had been invented, what were people campaigning for? It’s all relevant. So I’m trying just to continually progress with education and spend more time with my head in books that on social media.

Image of red-haired model standing in jeans and crop top in front of plain background

Emma Laird, shot by Aaron Hurley

Charlie Newman: Being a model and actress must require a multitude of emotion and a lot of energy when you turn up on set. Does it ever all get a bit much?
Emma Laird: Yes it does, it’s hard. I think loving yourself is something every model needs to learn. You are constantly under scrutiny. Getting naked in a room full of people, going in bare-faced when you might have a few spots, people asking your age and what you plan to do with your life… Of course that requires confidence, but more importantly you have to love and appreciate yourself as a person in order for that not to affect you. Modelling more so, I feel the pressure because they’ve booked me on looks alone. At least with acting I’ve gone through that audition process and they’ve booked me because they see something inside me. Acting is more of an escape from my own emotions or I use the stuff I’m dealing with and build it into a character which offers me a release.

Charlie Newman: How do you think the film and fashion industry compare when it comes to female empowerment?
Emma Laird: For me it’s been very circumstantial. Sometimes it’s an all girl team and it’s fab, sometimes it’s been the women who have scorned me for having hips. Sometimes I’ve been vulnerable in a room with only me and a male photographer. In general I think both industries are progressing with more female directors, photographers etc. which have always been male dominated but I do think we’ve got a way to go in taking women seriously and judging someone on their talent not their gender.

Read more: Charlie Newman interviews model, actress, filmmaker and activist,Florence Kosky

Charlie Newman: What would you like to see change within both industries?
Emma Laird: I’d love to see women in male roles and vice versa. I hate to think that a boy would grow up with such a talent for styling but would never pursue it because he thinks its too feminine or is scared people will question his gender. I sometimes think these issues are linked to homophobia. If people were more accepting of the LGBT movement and if it was normalised in more rural areas (because London is very progressive, it’s the small towns that still have a long way to go) I believe there would be fewer problems with gender roles/norms and that people would feel less obliged to take on a career based on their gender. So yes, I’d love for everyone to stop worrying about men wearing pink and on a more serious note, all industries hiring on a strictly talent and skill basis!

Red haired model poses against turquoise background wearing yellow bucket hat, t-shirt and black and white jacket

Emma Laird for Skinny Dip London. Instagram: @emmlaird

Charlie Newman: You have such a strikingly beautiful look. Whilst growing up, did you ever feel like you needed to conform to more stereotypical beauty standards?
Emma Laird: You’re very flattering Charlie thanks! I tried too definitely but there came a point when I realised that heavy make up didn’t suit me and nor did fake tan. I either had to embrace my look or hate it. I learnt to deal with it, and I had a really great group of friends in secondary school so whilst I was never the ‘pretty’ one, I wasn’t bullied for my looks after about the age of 12. It’s funny, I always hated not having boobs growing up, I developed very late and now I actually have B cup and wish they were smaller! I don’t think we’re ever happy with our bodies are we?

Charlie Newman: What do you do for you, to keep you grounded?
Emma Laird: I go back North all the time, around twice a month. I also have a lot of friends with ‘normal’ jobs, who don’t live in London which I think helps. It’s great to be able to live such a normal life and disconnect from fashion and the media whilst having such an extraordinary job. Don’t get me wrong I have amazing friends like you in fashion, and it’s so exciting knowing so many creative and truly talented people. I just personally like the balance of both. I feel like I have the best of both worlds.

Read more: Co-founder & CEO of Spring Francesco Costa on creative co-working

Charlie Newman: I know that you’re a committed vegan. What made you make this transition?
Emma Laird: I kind of did it accidentally at first. I don’t think I knew what a vegan was until after I became one. I was restrictive with food groups when I first started modelling so I wouldn’t eat that stuff anyway. I then started to research vigorously about food. I always loved learning and felt like I had to know whether I was doing my body good or bad by eliminating these things from my diet. That was when I started to realise there was all these health complications and risks with consuming dairy and meat that I started to call myself vegan.

Charlie Newman: Do you have any tips for aspiring vegans whilst travelling? I presume it’s quite difficult to maintain whilst on the move.
Emma Laird: I always say just be low maintenance. You can’t expect vegan joints all over the world but you can sure as hell expect supermarkets with fresh produce, places that sell side salads, fries, meals that you can ‘veganise’ and ask for things off of the menu. At the end of the day you’re giving a restaurant your money so you should get what you want. You just have to be a bit more creative when you travel.

Model on catwalk wearing gothic style outfit black silk shirt, skirt and hat

Instagram: @emmlaird

Charlie Newman: Are there any environmental causes you’re particularly passionate about?
Emma Laird: I’m actually spending the entire month of August plastic free, meaning all of my produce from shops I’m buying without plastic. I’m very passionate about our oceans – we should all be passionate about the oceans because we 100% need them to survive. The majority of our oxygen comes from the oceans, more so than trees and plants on land. It’s almost that out-of-sight, out-of-mind view that people have. We’re not really taught about environmental issues in school and how we can live a more conscious lifestyle, supermarkets make it very difficult to live eco-friendly when almost everything is wrapped in plastic. I’m not saying plastic isn’t effective. I know that it allows for produce to stay fresh whilst it’s being transported but I refuse to believe that other, less harmful materials can be used or even reused.

Charlie Newman: Lastly, who’s your role model of the month?
Emma Laird: My role model of the month is Sylvia Plath. I’ve been reading a lot of her work recently. It’s so inspiring and resonates so well with me that I almost create this world in my head as I’m reading her poems. Her and Leonard Cohen. He can make me cry like nobody else, his songs especially. There’s this verse in one of his songs that goes:

I walked into a hospital
Where none was sick and none was well,
When at night the nurses left
I could not walk at all

(Lyrics from Teachers)

I just love it. So I guess poets are my role models of the month!

Find Emma Laird on Instagram: @emmlaird

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Reading time: 9 min
Chloe women
Fashion photography by Guy Bourdin

Guy Bourdin, Paris Vogue 1975, Chloé autumn-winter 1975 collection ©The Guy Bourdin Estate, 2017 / Courtesy A + C

Most people aren’t aware of Guy Bourdin’s close relationship with the fashion house Chloé, but between the late 50s and late 80s, the brand was interpreted through the lens of the French artist and photographer more than anyone else. The inaugural exhibition at the newly opened gallery space, Maison Chloé in Paris celebrates Bourdin’s wild and seductive world through a collection of emotionally charged images that challenge both stereotypes of femininity and fashion photography.

Follow LUX on Instagram: the.official.lux.magazine

Chloe women

Guy Bourdin, Paris Vogue 1970, Chloé spring-summer 1970 collection ©The Guy Bourdin Estate, 2017 / Courtesy A + C

In one image women lie draped languorously across a bed playing cards, whilst another depicts a hotel room cocktail party with a man in his underwear being chased out by a policeman in a background. Rather than pouting, staring with glassy indifference into the camera, the models are dramatically engaged in the scene creating an atmosphere that’s cinematic and completely captivating. Alongside the prints are the clothes and accessories Bourdin photographed as well as copies of the magazines the images originally appeared in, most often Vogue Paris, and a curation of Bourdin’s photographs for other fashion campaigns, including for French shoemaker Charles Jourdan. It’s an interesting insight into the development of Chloé’s dreamy, bohemian aesthetic, Bourdin’s creative vision and perspectives of mid-century women.

Millie Walton

Femininities—Guy Bourdin” runs until 6th September 2017 at Maison Chloé, hotel particulier on 28 Rue de la Baume, Paris and re-opens during FIAC and Paris Photo from 18th October until 18th November 2017.

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Reading time: 1 min
Model of the month

Model and photographer, Darwin Gray. Image by Robert Binda

Unique design title model of the month

Sydney Lima

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

THIS MONTH: Soon after 20-year-old Darwin Gray signed to London’s Storm Models he was spotlighted as the one to watch in the fashion world, walking catwalks for the likes of  Burberry, Tom Ford, Louis Vuitton and Vivienne Westwood, shooting campaigns for Jack Wills and editorials for Harpers Bazaar and eventually singing to agencies globally from Tokyo to New York. Now Darwin is developing his skills as a photographer, working on a portrait series whilst he is based in Korea.

Sydney Lima: How did you first get into modelling?
Darwin Gray: I was scouted at my cousins wedding by his best man, it was all a weird situation, he came up to me and said I should think about modelling, I just thought he’d been at the bar a bit too long! Then I met Storm a few weeks later and the rest is history.

Follow LUX on Instagram: the.official.lux.magazine 

SL: What has been your favourite team to work with to date?
DG:My favourite team to date would probably be the Jack Wills team. I was part of two of their campaign shoots, both of which were just as fun as the other. Not at one point did it feel like work, the team were all really nice and good fun- I also met my girlfriend while shooting it so that’s a plus!

Image by Robert Binda

SL: What inspired you to first start taking photos?
DG: I had been modelling a few years before it became something I concentrated on. I was always taking lots of photos and I’ve loved looking back at them because each photo has a little memory it takes you back to.

SL: What’s your favourite subject to take photos off?
DG: My favourite subject would be my girlfriend Lottie, every day I’ll take photos of her either on my phone or camera. I probably have over 10,000 photos of her…

[Best_Wordpress_Gallery id=”25″ gal_title=”Darwin Gray”]

Above: A selection of Darwin’s photographs. Courtesy of Darwin Gray

SL: When did you get your first camera?
DG: I got my first camera about 3 years ago. I bought it in Tokyo as the prices were better. It was a Canon EOS Kiss X7.

Read next: Mayfair’s legendary member’s club, Annabel’s reopening

Sydney Lima: Do you find you learn a lot through working with other photographers?
Darwin Gray: I’m always watching what other photographers do, I find it interesting how people all work so differently. I’m always asking questions. I feel lucky to have the opportunity to learn from within the industry.

SL: Who’s your favourite photographer?
DG: Tom Mitchell is one of my favourite photographers because his work is so clean and he portrays natural beauty in a subtle way.

SL: Do you have any projects planned for the year?
DG: I’m working on a few things, but right now I’m concentrating on a documentary photo series whilst I’m in Korea.

instagram.com/darwingray

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Reading time: 2 min