The Clos de Tart buildings and vineyard rising directly behind the local village

A celebrated winery is acquired by one of the titans of the luxury industry. After a subtle transformation, Clos de Tart emerges with refreshed ancient buildings and upgraded winemaking. Darius Sanai visits François Pinault’s flagship estate in Burgundy. Photography by Martin Morrell

In the heart of the little village of Morey-Saint-Denis in eastern France, next to the old church and across the road from the boulangerie, is a very old, important-looking building with an archway entrance and an arched window set high in the facade, a cross-shaped window above. The village ends at this building, and beyond it are rows of vines, striped laterally across a hillside rising to a forest above.

The cross above the arched window, a reminder of the Cistercian nuns who ran the estate for centuries

This building is the winery of the Clos de Tart, a name close to the hearts of wine lovers, who for centuries have prized the Grand Cru Burgundy red wine made here in the vineyard behind. The vineyard itself is a monopole, an area owned by one single owner, itself a rarity in Burgundy, where patches of land are often split into strips for different owners.

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The Clos as we know it was founded in 1141 by winemaking Cistercian nuns, who ran it until the French Revolution in 1789. Their manual press, carved from wood like a giant olive press, is a highlight of any visit to Clos de Tart. The estate became even more celebrated in 2018, when it was bought by the Pinault family through its holding company, Artémis Domaines. Owners of Château Latour and Christie’s auction house, the Pinaults are also the second most powerful force in the luxury-goods group through a majority ownership of Kering, the group owning Gucci, Saint Laurent, Balenciaga and many other premium brands.

Views of the vineyard

Four years after the estate changed hands, I am sitting with Frédéric Engerer, CEO of Artémis Domaines and the man in charge of all the Pinault’s wine holdings, in an upstairs room in the winery, above a little courtyard, facing the vines. A refurbishment of the winery buildings has just been completed by Paris-based über interiors architect Bruno Moinard.

Details from the refurbishment by Bruno Moinard

The highlight of this gentle revitalisation is a tasting room on the upper floor of the main building, with windows looking out to the vines and trees beyond – a contrast to Burgundian lore that dictates that even the best wines are tasted in a damp, dark cellar with a view only of barrels.

Details at the estate

We are speaking ahead of a little concert planned at the winery that evening, featuring an octuor (octet) of musicians drawn from the Berlin Philharmonic and leading orchestras in France, an elegant celebration of the completion of the works. The Clos de Tart estate is another jewel in the crown of the Pinault family.

The refreshed cellar, photographed by Isabella Sheherazade Sanai

Quite aside from its holdings in luxury goods and art, its wine group now comprises one of the great estates of Bordeaux, in Château Latour; two Burgundy estates (Clos de Tart and Domaine d’Eugénie), the leading white-wine estate in the Rhône (Château Grillet) and a highly respected champagne house, Jacquesson. What next for Artémis Domaines, I ask?

The vat room containing the precious vats of Clos de Tart’s red Burgundy wine

After a raised eyebrow and a shrug, Engerer offers a little hint. “In Burgundy, we are so happy to be here in Clos de Tart, but we have only red wine with both Burgundy estates, so rebalancing the two colours a bit would be amazing. In the Rhône it is the other way around – only white…”

Views of the vineyard and the restored buildings at Clos de Tart

We should keep tuned for developments, it seems. Lovers of Clos de Tart should be in for a treat because the aim is to make one of Burgundy’s great wines – albeit one that doesn’t achieve the prices and desirability of its most famous labels, like La Tâche or a top Grand Cru Chambertin – even greater. But Engerer also wants to speak about the wine being made now.

Aspects of the revitalised tasting room and Old Press Room

Ever methodical, he first talks about the potential of the raw materials: the grapes grown in the 18.5-acre rectangle that is the Clos de Tart vineyard, just above us. At the foot of the slope, he says, “you have this reddish soil, it’s not very deep and there’s a lot of limestone underneath. And this makes the wines very delicate, very complex.

The tasting room and Old Press Room are a pinnacle of the estate’s elegantly simple renovation

There’s probably more complexity on the north side and a bit more structure on the south side. But even with those north/south differences, you move up the hill and the slope becomes much steeper at mid-point, and then you have deeper soil, and that’s where the sun heats the vines more and gives you a style that is richer, deeper, generally ripening a little bit earlier, with more muscle. And the muscle is even stronger when you go south than when you go north.”

Modernisation of the historic interiors by Bruno Moinard,

If that all sounds a little mind-boggling, it is, and Clos de Tart’s new guardians are in the process of working out just what potential they are sitting on. Engerer says a key development in the revived winery is the ability to make wines from small individual parcels of vines in the different positions in the vineyard, all the better to judge the balance of the final blend.

Viewpoints of the historic interiors, refurbished by Bruno Moinard

For the wine lover, the difference is in the tasting. Clos de Tart has always been a great Burgundy. But that evening, after the magical concert and as a sunny evening turned into a deep blue night, guests tasted some of the great vintages of the past, including 1990 and 2005.

A selection of vintages of Clos de Tart Grand Cru wines

We were also given a tasting of the first vintage made by Engerer’s team, headed by winemaker Alessandro Noli: the 2019. Just three years old, this should have been shy and immature compared to the past greats, but it just seemed like a more layered, more precise, more delineated and more delicious progression of the same elements.

Read more: A Tasting of the World’s Greatest Champagne Houses

Apparently, as the team understands the natural resources they have on their hands more with each year, things will only get better. In the meantime, we are more than happy to settle for a few cases of the 2019, ideally sipped over a rendition of Mendelssohn by eight talented musicians from the Octuor Éphémère, with the slopes of the Clos de Tart as a background.

Find out more: www.clos-de-tart.com 

This article first appeared in the Autumn/Winter 2022/23 issue of LUX

Vitalie Taittinger is president of the Taittinger champagne house. Photograph by Luc Valigny

Vitalie Taittinger took over her family’s champagne house in 2020. As well as controlling the creation of one of the world’s most celebrated drinks brands, she is actively involved in supporting emerging artists in France and elsewhere. She chats to Samantha Welsh over a tasting of some of Taittinger’s most interesting cuvées about art, luxury and, of course, her champagnes

LUX: You are closely involved with supporting emerging artists through the Fond Regional d’Art Contemporain (Frac) in Reims.
Vitalie Taittinger: Five years ago my father asked me if I could be the new president of Frac Champagne Ardenne. In the beginning I did not 100% agree because I have a lot of work at Taittinger. Six months afterwards, he was saying “everyone is so happy you have become president of the Frac Champagne Ardenne…” The president is in charge of all the political relationships, the one who challenges the vision.

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It’s very interesting because I love this project and to see the evolution of a project that was created forty years ago [by Jack Lang, the swashbuckling Minister of Culture under President Francois Mitterrand]. It’s a lot of work and it’s also very exciting because it’s very political: we are dealing with the minister and we are trying to make things happen in a good way, to protect the Frac and to push them to evolve. Art is one of the biggest motors in society because it is just full of inspiration coming from every culture, from every mix of cultures, so I think for the young generations this is crucial. I should note there is no link between the Frac and Taittinger except for the fact that I’m working every day and on both sides.

LUX: When you took over last year, did you have a grand plan or a strategy to change anything?
Vitalie Taittinger: I think that when you are in this kind of family company, changing would be a renouncement, so the aim is not to change; the aim is to go further into every detail of the elaboration of this champagne. I think that today, with the challenge of global warming and climate change, we always have to improve our way, to be very careful with the environment and to always think about how we can produce this quality of grapes which can also bring after the additional quality to the champagne.

Image by David Picchiottino

LUX: The producer of one of the world’s most expensive wines became quite heated when we asked him if his wine was a luxury good: he said it certainly was not. Are you producing a luxury good? Is champagne a luxury good or are you producing an agricultural product?
Vitalie Taittinger: This is a luxury good, definitely. And it doesn’t mean that it’s not a cultural brand, but I think for me this is a luxury good. It depends on what you understand luxury to mean, but for me this is definitely the highest level of luxury. Also, the fact that we have so many years of experience and these are in the memories of the workers, we have everything which makes this experience different, exceptional and inimitable. To work for more than ten years on a project which we drink in one second, is crazy. The only thing you will keep with you is the memory of the instant.

Read more: Classic Ferraris and Lamborghinis galore at Salon Privé

LUX: Would you ever consider going back into the general luxury goods world, like your family did before? [Previously, Taittinger owned luxury hotels until the company was bought out by Starwood Capital in 2005; Taittinger family members purchased the champagne house back again in 2006].
Vitalie Taittinger: Maybe one day. It was a challenge when my father bought back the company and every day since 2006, we have put all of our passion and time into the company. Today, we are happy that we have done everything with passion, heart and youth. We are not financially driven; this is really a company which pays more attention and credit to humans than finance. Both are important; it’s relative but when we are thinking about our development our thinking is more irrational than rational.

Taittinger walking through her family estate’s vineyards. Image by David Picchiotino

LUX: Why are the French so good at luxury?
Vitalie Taittinger: We are not the only ones! I don’t know… I think we are structured, but what makes France different, I think, is the country’s relationship to the time; the history, the heritage; and the fact that when you are thinking about generations, you are not focusing on the ego; it is less about “I” and more about “how can I continue this history?” I find this interesting because you keep all the knowledge and the experience of the people that were here before; you are just reinforcing history.

It doesn’t prevent yourself from being who you are and to bring what you want to bring, but this knowledge is a kind of religion. People in companies like Taittinger are really proud of the knowledge they have in their hands. So, I think maybe this is why, but I don’t have the perfect answer.

The Tasting

Comments by Vitalie Taittinger

Taittinger Prelude Grand Cru

This is 50% Chardonnay, 50% Pinot Noir, all Grand Cru. This is our vision of Grand Cru, and you have a wine which is sculpted. You always have this energy, this freshness which you can find in the Chardonnay; light, delicate thin bubbles. It is pushed by the structure of the Pinot Noir; the two grapes are perfectly integrated; they are one. I think that all our wine is precise, super clean and in a way they are also speaking to the art which is for us very important. It has to be a pleasure!

Taittinger Les Folies de la Marquetiere

This is a cuvée which talks about the origins of the house, everything started in a little castle close to Epernay. My great grandfather was there during the war, and many years after, his brother-in-law called him and told him there is a castle for sale, one of the only ones to be surrounded by vineyards, and he went to the visit the castle, and this cuvée was first elaborated with the grapes around the castle. The idea with history and identity was to create a cuvée which looks like this castle, which gives the emotions that similar to when we give a beautiful dinner in this castle, from the eighteenth century.

It is a very small but beautiful castle so you have a warm, cosy feeling, you have a feeling of culture. The Folies is a homage to great moments, gastronomy and beauty; you have the richness, something which is warm, which is larger and at the same time, you find this minerality of the Chardonnay and the style of the house.

Taittinger Comtes de Champagne 2008

This is a wine we do not do every year. It was created in the 1950s to pay homage to Thibault IV who is our ambassador of the house. For us, he represents the adventurous spirit, the poetry (he was a poet), and also the very smooth relationship between men and women, so in this character we find something which is very faithful and inspiring to us.

But there is a limit – we will never be able to produce a lot. We only take the grapes of the five villages in the Côte des Blancs, and with that we only use the first pressed juice, to have the purest juice, to be able to make it age in the long term.

This is a wine we will release ten years after we make it, and it’s also a wine you keep in your own cellars. We take only the best grapes from the Côte des Blancs, afterwards there is a little elaboration process which is 5% of the juices come from Chouilly (it is more bodied), just to have this precious taste. And what is special about the Comtes de Champagne is that when you are opening your bottle, when you are having your first sip, you have the first impression that the wine is a long one, and it has more than ten years, and as you keep it, it will become more warm; minute after minute you will be be able to smell all the aromas, they are totally fantastic. This is the life of the wine!

Taittinger Comtes de Champagne Rosé 2007

2007 was a beautiful year, strangely so: it was not a conventional one. In the grapes there was some tension, which was for us a very good sign because at the end you get a perfect wedding between both Chardonnay and Pinot Noir, and you get something which is both structure and harmony. You have something which is very noble and very elegant. It has the red fruits, but it’s also very deep and it also has freshness.

Find out more: taittinger.com

Louis Vuitton’s strategy to overcome consumer inertia is to develop products, such as this from their 2017 pre-fall collection, which stand out as one-offs

The nature of luxury is evolving fast. Producers and consumers should wise up to the emerging multi-level landscape and never forget the power of the right kind of celebrity, says our columnist Luca Solca

Luca Solca

True luxury is about projecting the impression, or even the illusion, of exclusivity. That is what luxury is about. If you can do that from an accessible price point and if you can do it at a very high standard, that is good enough to be true luxury. What it takes to maintain this perception of exclusivity is interesting, because nothing in the modern luxury industry is really exclusive. If it were exclusive, it wouldn’t be an industry. We are talking about businesses that have to grow fast, and growth is the exact opposite of exclusivity. And true luxury is very subjective. True luxury for Bill Gates is buying a set of Leonardo da Vinci drawings, true luxury for middle class consumers is buying a Hermès handbag – there are a million shades of difference between one definition and the other.

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This is what I have previously referred to as the megabrand bathtub: we have a big bathtub and the tub is producing new consumers coming into the megabrand market. New consumers, especially if they are rich, stay in the megabrand bathtub to the point that they realise that middle-class consumers buy the same brands that they do. Then they either trade up within those brands, or they trade up to more expensive brands that they perceive to be more exclusive.

This is also going to be compounded by what I call the category spend shift in which rich new consumers will go through various categories and at some point, they will have so many products in their wardrobes that they will start spending money on something else. Which leads to the discussion about experiences – going on exclusive holidays and sending their kids to universities in England or colleges in Switzerland, buying second homes and holiday houses and then buying planes to reach them.

Louis Vuitton Autumn/Winter 2017

I think as consumers get closer to what an established rich person does and is, then they tend to spend less on luxury goods products, not more. There is a fundamental misunderstanding that luxury is for the rich. Luxury goods products are for people who get richer. They go through a time when they splurge and they have to buy their products necessary to fill their wardrobes and then they go into replacement mode. I think that many Chinese consumers, many of whom were early adopters, have now moved into replacement mode already. The reason why we are all talking about the shift from gold to steel in watches, and lower entry price points, is because luxury goods today are predominantly relevant for middle-class consumers. The bulk of the new growth is coming from middle-class consumers who may have a lot of ambition and desire but only limited spending power. They buy cheaper and less exclusive products than their earlier peers. The consumption of luxury goods does always penetrate down a market from the top, though. You start with the richest consumers, then you work your way down to the middle class, which is where we are today in China.

Read next: President of LVMH watch brands Jean-Claude Biver on luxury’s new culture

At the top, there is a small number of people who need to have very special services and products specifically for them. And new consumers have upped their learning curve. They buy more frequently than established consumers and therefore their experience grows faster. New consumers also have more sources to learn about their purchases, via social media and the internet, than used to be the case. Far from being a market where consumers are just shifting to high-end brands, which was the case three to four years ago, in today’s market even if you are in the high end, you are doomed if you stay static. If you just sell iconic products, consumers who have been in the market for a while will have already bought them. They will only part with their money if you give them something that they don’t have. That’s why there has been a race to replace directors; and why Gucci has totally thrown away the past and moved on to new aesthetics, taking a huge risk, which is proving successful. And this is why Louis Vuitton, by the way, is successful – because it developed cleverly isolated ‘in your face’ products that have infiltrated the market with capsule collections.

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