The kitchen of a Cologne family designed for socialising, with Gaggenau equipment including a 200 series oven, a 400 series cooktop and discreetly hidden fridge-freezer and dishwasher.

The impact of climate change, digitalisation and the pandemic is demanding bold, new visions for our homes and public spaces. Here, Millie Walton speaks to Sven Baacke, Head of Design at the luxury home appliance manufacturer Gaggenau, and Ian Lambert, Director of Cambridge-based architecture and design studio Inclume — who recently created an installation for Gaggenau’s London showroom — about sustainability, adapting to shifting lifestyles, and the experience of luxury

SVEN BAACKE
Head of Design at Gaggenau

Sven Baacke is Gaggenau’s visionary head of design. Visionary in both senses of the word: he is a passionate, radical creative, and a kind of prophet. Then again, part of his job, and perhaps of all good designers, is to anticipate the future and in some ways, also to shape it.

Follow LUX on Instagram: luxthemagazine

Baacke is in the business of kitchens, which means any emerging cultural or social trends are filtered through a very specific perspective: “What will that mean for kitchens?” and more specifically, “What will that mean for Gaggenau’s luxury appliances?” Take, for instance, the trend for biophilic design. While the desire for creating living spaces that are more closely connected to nature might not directly affect say, the design of an oven, it does affect the architectural structure of the home, which in turn, means rethinking the positioning of the kitchen and the way that people move through and use the space. “Our customers are increasingly creating environments such as outdoor kitchens or gardens where they can grow their own ingredients,” says Baacke. “But what we think about is: how far can Gaggenau go? Is the kitchen the limit for us, or beyond?”

Gaggenau’s design team

The brand’s global success is built on its ability to create a range of good-looking, technologically advanced appliances that effortlessly respond to these shifts and demands in lifestyle. Baacke calls their approach “traditional avant-garde”, in the sense that they are a historic brand with a contemporary ethos. At one point during our conversation over Zoom, he holds up the Gaggenau designer’s handbook, flicking through the pages to show me what seems to be mostly images, which Baacke describes as “mood boards”. “It helps to have guidelines,” he says, “but it’s not a cookbook.”

How does Gaggenau decide what to make next? “Our designers are very curious, so there are always a lot of vibrant ideas floating around. Mostly, we are thinking of what not to do and I don’t just mean physical design, shapes and colours, but also topics. There are so many things already out there. You really need to think twice before you create something new and to ask what difference will a new product make in the world.”

Despite fluctuating trends in aesthetics, the kitchen remains a central feature of building design. Even if it is becoming increasingly integrated into our homes, for now, at least, we still need somewhere to cook, eat and gather. “There’s a big chance the kitchen will become invisible in the future, but there are two poles of opinion about that,” says Baacke.

Paris kitchen designed with Gaggenau equipment by the Russian architecture and design studio IQOSA

Gaggenau’s appliances might look like design objects, with super-sleek metallic finishes and sculptural lines, but they are also made for everyday usage. “The tactile element of our products is very important,” says Baacke. “Nowadays, with the increasing digitalisation of our lives, nothing is really by chance, everything is calculated. So, it’s nice to still have something in your hand, to touch a real material.”

Read more: How Andermatt became a leading luxury destination

At the same time, technological advances have undoubtedly enabled Gaggenau’s appliances to provide increasing levels of precision and ease in both professional and domestic kitchens. The heat in their combi-steam ovens, for example, can be controlled to within one degree, a process which continually revises the estimated cooking time based on temperature-probe readings from three different sensors. They can also be integrated with voice-controlled AI systems such as Alexa. Is this the modern-day definition of luxury?

“There are a lot of products that are high-end, but luxury is more of a feeling. It’s very individual, and it’s not just about the technology,” says Baacke. “We try to create feelings. When you use our appliances in your beautiful home which is connected to your family, that can be a luxurious experience.”

Gaggeanu’s 200 series ovens

Gaggenau’s materials (think stainless steel, dark aluminium, rich woods and glass) are selected for technical and aesthetic reasons, but also durability, which is a crucial part of the brand’s approach to sustainability. Baacke’s response, as always, is to look to the future, and longer-term solutions, rather jumping on the sustainability trend as a marketing tool without properly considering the consequences.

“We create appliances that are really reliable. You can buy our ovens from the 1980s on the internet and they still work and look good,” he says. “But it’s also a mindset. Does a patina on a surface mean that you have to throw it away, or could it be like a leather bag that gets better over time and tells a story? Crucially, for us and the whole industry, sustainability also means repairability. Can you unscrew the appliances? Can you separate the materials?”

Alongside an increased cultural awareness of the environment, the difficulties of the past year have brought with it a new appreciation for a slower way of living, which in turn has led to a renewed interest in antiques, vintage products, and craft and artisanal practices that all speak to a certain feeling of nostalgia. Since 2019, Gaggenau has been supporting small-scale makers and producers through their Respected by Gaggenau initiative, and Baacke himself recently bought a BMW motorcycle from 1973 that he describes as “the true essence of a motorcycle”. “There’s a lot of anxiety about what the future will bring, so I think people need to have familiar things around them, things that make them feel good,” he says.

Sven Baacke: Where to start with redesigning your kitchen

The first question has to be: why? What don’t you like? Is it the colour, the arrangement of cupboards or the appliances? Has your lifestyle changed in some way? Has your family grown, or have your kids moved out? Do you like to host dinners? Do you enjoy cooking with guests in the kitchen, or would you prefer for them to sit while you cook? Start with the small things, and the ideas will get bigger.

Ian Lambert with Fragment in Gaggenau’s London showroom

IAN LAMBERT
Director of Inclume

LUX: Your installation for Gaggenau’s showroom in London made innovative use of paper. How did that project come about?
Ian Lambert: We won a competition which was run by the London Festival of Architecture in partnership with the paper supplier G.F. Smith, so a large part of the brief was to create something using paper. We have used paper in the past and it’s actually a great material to work with because it’s malleable and very lightweight, which especially helped with Fragment, the window installation, as we were suspending 4,000 polygonal forms. The design took inspiration from the craftsmanship that Gaggenau has pursued since it started as a hammer mill and nail forge in 1683. The polygonal forms were an abstract representation of fragments of metal and we chose colours that reflected the history of the brand, with the black signifying the Black Forest in Germany, where the brand was born, and the orange representing the roaring fires of the furnaces used to craft the appliances.

LUX: What’s your process for coming up with an initial design? What are the factors you consider?
Ian Lambert: We usually start with a brief, which will be formatted as a response to a question. Visiting the space, talking with the client about how they’ve used the space, what works for them, what doesn’t work for them, and how we can introduce new things – all these factors provide a narrative and a set of parameters to work within.

LUX: Where do you, personally or as a studio, find inspiration for new ideas?
Ian Lambert: I think we’re inspired by what’s around us. It’s difficult to pinpoint a specific place. Looking online is quite a dangerous thing to do – you don’t want to copy other people, but you can find inspiration in little details from different projects and also by revisiting ideas that you’ve already done. At the end of each project, it’s not the final piece, because we can always improve. We take each project and then try and build on that next time by refining details. Over time, it gets better and better.

Read more: How to create a truly sustainable luxury hotel

LUX: In your opinion, what are the key principles to good design?
Ian Lambert: I think good design makes your actions feel easier in daily life. That doesn’t necessarily mean that you have to identify with what’s good architecture or good design. It doesn’t have to be noticed, it can be subtle and understated.

LUX: Do you think the pandemic has had an impact on how people perceive their living environment?
Ian Lambert: I think people are beginning to appreciate the things around them and the value of the spaces that they inhabit. Most people have been working from home lately, so it’s about adaptability. You might have your kids or your partner around and you’re also living in the same space 24 hours a day, so you are able to more easily identify the things that work and the things that don’t work.

LUX: How much of a consideration is sustainability in terms of the materials you use?
Ian Lambert: We’ve always been fairly conscious of what materials we use. With an existing house and its various elements, we try to keep as much of the original as possible, but create a new focal point. We also use a lot of materials, particularly in our installations, that are recycled. It presents a challenge as to how we can use and modify them to create a different experience. It might be just paper or some old pieces of timber but it can be aesthetically amazing if you see something that’s been recycled and then used in a very good way. At the same time, it doesn’t mean that using brand new materials can’t be sustainable. You need to consider other elements. If you’re doing an installation for example, how long will it be up for? Will it get chucked away at the end? Or are you then prolonging the longevity of the material by reusing it in a different way?

LUX: What makes a design luxurious?
Ian Lambert: I think luxury is subjective. For us, as a studio, it’s something that makes your life easier in a seamless way, whether that’s through bespoke design or creating a positive experience for someone. For example, we did a project where we made a raft out of sustainable materials such as recycled timber pallets and barrels. We took it to a lake and it was very complex putting it together, but when you sat on the raft on the water in silence beneath the canopy of trees with different shades of light filtering through, it felt like a luxury space. Luxury experiences can also be about the fun and enjoyment of doing something with other people.

Find out more: gaggenau.com/gb

This article was originally published in the Autumn/Winter 2021 issue.

Jörg Neuner, Head of Gaggenau’s brand centre in Lipsheim, France

Jörg Neuner, Head of the Gaggenau Brand Centre, speaks to LUX about heritage, handwork, and embracing a hybrid design philosophy

Seamlessly absorbing technological advancements into its DNA, the Gaggenau design philosophy is second to none. The secret? “Traditional handwork with the lightest of mechanical touches,” says Jörg Neuner, Head of the Gaggenau Brand Centre.

LUX travelled to Lipsheim in north-eastern France to speak all things design with Neuner, and find out how – from champagne-supplemented culinary workshops to getting down and dirty in the forging room – the centre offers visitors a fully immersive expression of the Gaggenau brand.

Follow LUX on Instagram: luxthemagazine

LUX: How has the Gaggenau Brand Centre evolved since its opening in 2012?
Jörg Neuner: When we originally opened the Brand Centre, it was based just on design. Our first ambition for the space was for our internal product training, so it was used primarily for prototypes and new products. When there were guests here, like trainers and dealers, it also gave them the chance to visit the factory. That’s the interesting thing, to look behind the scenes and see how it’s all done – the handwork, the materials, and so on. So, that’s what we’ve been doing here since 2012. In 2019, after seven years of operation here, we had 10,000 visitors!

The Gaggenau Brand Centre, featuring a showroom, space for training courses and working kitchen, is located next to the brand’s historic factory

LUX: What makes the Lipsheim location different to other Gaggenau showrooms globally?
Jörg Neuner: We have showrooms like the one here in countries all around the world, and they’re all in the same style. I think what draws people to Lipsheim is the factory, being in the place where everything happens. Normally, we have all the guests here, aprons on, sleeves up, and in the kitchen; you can go and see inside the factory, too. That’s why people come. It’s a very dense experience of the brand, probably the most dense that you can have. Everything we do here is related to Gaggenau: its history, its characteristics, the products.

LUX: What does a typical visitor to the centre look like?
Jörg Neuner: Most of the groups that come here are dealers or retailers. A particularly important group is the product developers, the people building high-rise buildings completely equipped with Gaggenau. They travel throughout Europe to visit all the suppliers they have in their buildings, and they come here to see how it’s done, to understand the brand. Even if they are old-timers with Gaggenau, and have a strong knowledge of the brand, they always say how good it is to come and see how we do it – to see that, still, the products are unique. Now, too, because we have this next to the factory, we can really provide an event.

Visitors to the centre can also tour the factory to gain an insight into how the brand’s products are made

LUX: What does the centre have in store for its private clients?
Jörg Neuner: For the moment, the main thing for end consumers is our cooking classes. We have star chef here, from the region, who has a long-time connection with Gaggenau. He does a cooking course here every month, so you can come here, if you pay a certain fee, to cook lunch with him with a glass of champagne. It’s a big dream of ours, to accommodate more private clients in the future.

LUX: One of the most fascinating elements of the centre is the heritage pieces. Is that something you’re interested in, showing more of the brand’s heritage?
Jörg Neuner: Sure. We have a little interactive forging museum with some of our old appliances in it. I always see guests with big smiles on their faces when they take the hammer and make a piece of really authentic heritage using their own hands, which they get to take home with them. This is how we communicate our history: we try to put guests in touch with it, to make it as tangible as possible.

Read more: Vitalie Taittinger on family business and philanthropy

LUX: Which aspect of the manufacturing process is most surprising to visitors?
Jörg Neuner: I think the most fascinating thing is that with every process, there are people involved. There is still so much handwork and complexity involved, which we try to show to visitors. We have only one process that is automatised, which cuts flat sheet metal and can run around the clock, but in all other processes we have people. It’s really traditional handwork too: we don’t cut any corners. The best example is the 90cm oven. The door takes ninety minutes to assemble, and it’s one person, putting together 515 pieces, 37 metres of cable, step by step, all alone. 90 centimetres, 90 minutes: one centimetre a minute. It’s quite a huge depth of production. That’s really special, and it’s important for the dealers when they come to see it here.

Traditional craftsmanship is at the heart of Gaggeanu’s manufacturing processes

LUX: Technology has not replaced the human element of Gaggenau’s manufacturing process, but has it influenced the design evolution of products over the years?
Jörg Neuner: Our philosophy for our products is traditional avant-garde. We respect where we have come from – how people have cooked, what they know, what traditions there are – and, when it makes sense, we incorporate technology. For example, all the tapping indicators on the induction and ceramic cooktops have knobs. We have some [appliances with] touchscreens as well, for flexibility, so that you can do further programming, but you have full control at the manual level. Modular products have also come up over the course of the last few decades. With Gaggenau it started by developing our ovens, making the panels smaller, giving the cavity more space; and eventually we put the oven not below the cooktop but into the wall. We were the first ones to do that. Then, we realised, with this new development, that you could combine it with the steamer, or the coffee machine, and that brought up new forms again. It all contributes to a certain story about the ergonomics of cooking; it’s not just an oven without a panel. So that shows how, on the one side, things develop, and we get a new avant-garde style, but on the other side it still has the things which still make sense. That’s the traditional avant-garde.

LUX: Have any Gaggenau designs remained untouched by time or technology?
Jörg Neuner: We now have two oven series, the 200 and the 400, while the 300 stays as an icon. We did our first attempt to update that one, and I was very happy, and it’s stayed the same ever since. To me, that’s amazing: that you can have an appliance for thirty years in the catalogue without any major change in the design or technology. Nobody else has that. We have a successor, but while it’s technically based on our new oven platform, with the same functions and features, the outline is the same. It has the same face. For me, that’s the Gaggenau face.

Find out more: gaggenau.com