F1

The sparkling wine of Ferrari Trento is being splashed around by the winners at the F1 podium

Formula 1 celebrates with sparkling wine from Italian winemaker Ferrari Trento – They have been the official partner of the competition since 2021. Fabienne Amez-Droz visits the alpine city of Trento, tastes their different wines and experiences the Emilia-Romagna Grand Prix first hand.

Ferrari Trento is the “Official toast of Formula One,” celebrated globally by drivers spraying each other with sparkling wine at the end of the races. The Ferrari Trento vineyards are located in Trento, nearby the dolomites mountains in Italy, and the company is, as many would suspect, unrelated to the Ferrari racing team. Actually the Ferrari Trento family company came first – their business dates back to the early automobile era, predating Enzo Ferrari’s first race car. But the brand’s name recognition has been clearly beneficial.

villa

The family-owned Villa Margon in Trento, situated above the vineyards, is a Renaissance-era estate with 16th-century frescoes.

Founded in 1902 by Giulio Ferrari, the business was sold to Bruno Lunelli, a local wine shop owner, in 1952. Since then, the brand seeks to communicate “The italian art of living” with its costumers worldwide.

Today it is managed by the third generation of the Lunelli family with Matteo Lunelli as CEO and President of the family business. Ferrari Trento’s other executive family member is its vice-president, Camilla Lunelli, niece of Bruno. A story that does the rounds in northern Italy is that Bruno was friends with Enzo Ferrari, and Enzo once expressed interest in investing in his namesake wine company, although the Lunelli family declined, as they wanted to keep it as a family business.

The family has an estate, called Villa Margon, located above the vineyards, where you can walk around the ancient building, gardens and learn about the family’s history. The Villa is covered in-and outside with frescoes dating back to the 16th-century. A little drive further down from the estate, you can find their big, modern winery, where they produces all of their so-called Trentodoc‘s, available in six different lines – each of which expresses its own distinctive characteristics.

Trento DOC (Denominazione di origine controllata), commonly known as Trentodoc, is an appellation for white and rosé sparkling wine made in Trento in Italy. They produce the sparkling wines with a traditional method, just like Champagne. In this method, the second fermentation occurs in the bottle, creating the bubbles. Along with Franciacorta, it is a region of Italy widely considered to make world-class sparkling wines, leagues above cheap Prosecco.

After visiting the large Ferrari Trento winery in the valley, Camilla Lunelli invited me to the Michelin-starred Restaurant Locanda Margon  and explained all of the different sparkling wines, which they offer and how to pair them with a gourmet meal.

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The modern Ferrari Trento winery in the valley can store 20 million bottles, with over six million sold last year.

Read more: 6 Questions: Matteo Lunelli, CEO & President of Ferrari Trento

For this year’s Emilia-Romagna Grand Prix in Imola, I was hosted by the Lunelli- Ferrari Trento- family. This particular racing track is one of the most well-known racing venues in the history of the Italian Grand Prix’s and 2024 marks the 30 years anniversary since the deadly accident of Brazilian F1-driver Ayrton Senna (1960-1994).

For the Imola Race, the brand designed a special Ferrari Trento bottle in honour of Senna which has been signed by the winning drivers: Max Verstappen, Charles LeClerc and Lando Norris, and it will be up for auction for the Senna Foundation in Brazil.

The Ferrari Trento Team took me around the Paddock and gave me an intimate tour of the Stake F1 Team Kick Sauber– garage to show what it would be like, to be down there during a race. You could see the Netflix “Drive to survive” camera team taking shots for the show. An experience worth celebrating!

champagne

The bottle of Ferrari Trento designed in honour of Ayrton Senna for the Imola Grand Prix 2024

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Reading time: 3 min
Monochrome portrait of man wearing sunglasses
Monochrome portrait of man wearing sunglasses

Italian entrepreneur Flavio Briatore’s newest restaurant opening offers a lad-back fine dining experience in Knightsbridge

Flavio Briatore has never stood still. From Formula One racing, to a nightclub empire, to high-end restaurants, he has transformed all the industries he has been involved with. At the heart of all his work is glamour and luxury, and his latest dining offering, Maia in the heart of London’s Knightsbridge, takes this to a new level. Kristina Spencer investigates

Adrenaline, excitement, adventure – these have been a part of Flavio Briatore’s life since the early days. Born in 1950, the Italian tycoon worked as a ski instructor and a door-to-door insurance salesman before meeting Luciano Benetton, founder of the eponymous clothing company. Known for his business wit and endless charm, Briatore was soon appointed Benetton’s director of American operations and went over to the US to open more than 800 stores during the 1980s.

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In 1988 in Australia Briatore saw his first grand prix and a year later was named commercial director of Benetton’s Formula One team. The Italian understood that, for the audience, racing was less about the mechanics behind the operation and more about the spectacle and the excitement. Formula One had never seen anything like him before – Briatore transformed the sport into one of the most glamorous on the planet, and made a fortune along the way.

Contemporary interiors of a restaurant

The restaurant Maia offers a swinging sixties-inspired ambience

It was Briatore’s ground-breaking vision that made Benetton a winning team within five seasons. Demonstrating his skill as a talent spotter, in 1991 he signed the driver Michael Schumacher, who won his first titles in 1994 and 1995. In 2000, after Renault bought Benetton’s team, Briatore signed a contract with Fernando Alonso, who was 18 at the time. Five years later Alonso won his first World Drivers’ Championship.

Briatore’s vision was one of success, and he loved what came with it. He dated models Naomi Campbell and Heidi Klum, launched a luxury clothing brand and eventually entered the luxury hospitality industry. Why? “My whole life has been about luxury. It’s where I feel most at home, and I wouldn’t do anything else,” he declares.

The businessman owns a Spa resort in Kenya and nightclub-restaurants in Monte-Carlo, Tuscany, Dubai and London. His most recent addition is Maia, on Hans Crescent in the heart of Knightsbridge, offering both traditional Italian dishes and plant-based choices. With Maia, Briatore wanted to create an “around-the-clock venue,” where you could spend anywhere from an hour to the entire day. “You can have a business lunch or an early evening aperitivo and carry on through to dinner. Maia is dynamic and adapts to the time of the day with a different atmosphere and offerings.”

Plate of fish and an flowers

Bowl of pasta and wine on table

Maia’s menu features traditional Italian dishes as well as healthier options

Maia is open all week for breakfast, lunch, dinner and everything in between. Its mission is to bring the soul back into the neighbourhood and create a go-to place for the locals, be it for a laid-back afternoon aperitivo or a family celebration. “Many Knightsbridge residents are already regulars,” says Briatore. “They come back because the staff know them by name and they feel they are taken care of.”

The menu has an array of contemporary versions of Italian classics, with vegetarian and vegan options. But can Italian food really be healthy? “Italian food is so versatile,” laughs Briatore. “Beyond the clichés, you will find a choice of fresh, seasonal dishes,” created by Michelin-trained Head Chef, Mauro di Leo. There are the usual suspects: cacio e pepe, veal Milanese and white fish ceviche with veggie crisps. But there is also a detox Maia salad (chopped kale, broccoli, cauliflower, parsley, carrots, sunflower seeds and lemon-ginger dressing) and an abundance of avocado on the menu. Maia might be onto something.

Health and wellness have been buzzwords for some time, but over the past couple of years they have changed the food industry. Rather than simply a trend, wellness has become an ongoing commitment, especially amongst millennials and Gen-Zs who deeply care about having a healthier lifestyle; and although it comes at a premium, they are ready to pay.

Avocado and egg salad

Francesca Giacomini’s protein salad bowl at Maia, Knightsbridge

Which is where Maia comes in. “All around us, we are being given more and more opportunities to eat a plant-based diet; it’s good for us and good for the planet so I can’t see that going away,” says Briatore. “Being Italian, this trend is actually what our food culture is based upon, and not that different from what our parents and grandparents put on the dinner table every day.”

The restaurant offers a healthy and nutritional menu from its in-residence wellness advocate Francesca Giacomini of ‘Francesca The Method’ fitness and nutrition plans. But Maia shouldn’t be mistaken for a health parlour: the afternoon tea is a treat with freshly baked cakes and pastries, and if you are after something stronger, Richard Woods, the award-winning mixologist, will mix you a drink.

Maia’s interior is subtle, referencing the 1960s with comfortable chairs and soft furnishings in dark leather around dark, glass-topped tables. Come evening, the curtains are drawn over floor-to-ceiling windows and the lights go down. It is important not to distract from the atmosphere, according to Briatore, as “the guests are at the heart of the restaurant – clients are the best decor we can get”.

The restaurant may be the newest addition to the Billionaire Group, yet it is certainly not the last one – early in 2020, Briatore will be opening a Crazy Pizza in Monaco, following its success in London, and Billionaire Riyadh will be launched. Briatore’s ambition is to continue to grow his empire – he brings a lifetime of experience with him . “I believe in calculated risk” he says “and I have learned you can’t always win but it sure feels great when you do!”

Find out more: maiamood.com

This article was originally published in the Spring 2020 Issue.

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Sotogrande Grand Prix

Over the course of five days from Wednesday 24 May to Sunday 28 May 2017, southern Spain from Seville to Sotogrande welcomes the automobile elite for rallies, exhibitions, sales and displays of an eclectic selection of classic cars. The Andalucian route, weaving through picturesque cities and pine forests, ends each year with the legendary three-day Grand Prix festival of speed trials and Concours d’Elegance held in the stunning setting of La Reserva Club at Sotogrande alongside star-studded cocktail evenings and garden parties. Here LUX recounts this year’s weekend in pictures

 

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Speed and posing in Monte Carlo: Francesca Peak revels in the most glamorous destination on the F1 calendar, courtesy of Rolex

Formula 1 Grand Prix de Monaco 2016When you think of Formula One, you don’t think of the gruelling driver training, the complex mechanics, or the global travel involved in an exhausting 10-month schedule. Instead, it’s the lavish parties, glamorous crowds, and beautiful surroundings. More than any other international competition, Formula One is a seductive combination of speed and charm, and nowhere is this more evident than at the Monaco GP.

Read next: Why this billionaire investor loves Switzerland

Since the first race was run on the Circuit de Monaco in 1929, the event has remained one of the most competitive and desirable for drivers and fans alike. Along with the Indy 500 and Le Mans 24 Hour race, it forms the Triple Crown of Motorsport, lusted after by every driver that graces the tarmac. And this year, about 10 years into being a Formula One fan, it was my chance to see the sport’s most legendary race up close and personal.

For this year’s Monaco Grand Prix, I was hosted by Rolex, Formula One’s official timekeeper, and taken underground – literally – to see all sides of the race weekend. Driving into the city from Nice airport, the colours of the houses and Mediterranean nonchalance drew me in, definitely something I could get used to. Oddly, the track is opened to pedestrians and cars when races aren’t taking place which, while making it much easier to drive up to the hotel, meant walking to dinner was a little unnerving.

Read next: Boodles’ Michael Wainwright on taking luxury overseas

Formula 1 Grand Prix de Monaco 2016

One question I always had about race weekends was what visitors do to amuse themselves on the mornings before qualifying and racing. The answer in Monaco is, of course, take a classic car for a spin along the Grande Corniche, the mountain road that connects Monaco and Nice. My ride for the morning was a navy blue Jaguar XK120, in perfect condition but seemingly produced in an age before seat-belts were compulsory. The almost dangerous lack of power steering and extremely low gearstick were certainly a glimpse into the world of Formula One before today’s technology kicked in – no wonder the drivers had to be thin and fit as marathon runners.

A rainy Sunday took us around The Paddock, otherwise known as the Beverly Hills of motorsport: this is where the teams park up their motorhomes for the weekend, worth tens of millions of pounds. The Red Bull motorhome is more of a floating disco – by day a modest bar, restaurant and press centre, by night a disco with live DJ and dancing until the early hours.

Read next: Constructing timeless elegance

Being shown around The Paddock by Sir Jackie Stewart (a Rolex Testimonee for nigh on 50 years) was an honour – this year celebrating the 50th anniversary of his first win in Monaco, Stewart spoke of the track and the sport with nostalgia, affection but a tone grounded in reality, as only a brutally honest Scot can. Walking through the teams’ homes with Stewart made one realise how revered and legendary a personality he is – the sport certainly couldn’t be blamed for forgetting those who made it what it is today.

The weekend ended with the race itself which, thanks to a dry qualifying session followed by a race in the pouring rain, made for a more interesting race than usual. We watched from the Norman Foster-designed yacht club, an impressive structure nestled next to the water on the edge of the track. While some braved the rain outdoors to watch the cars passing beneath, others stayed inside with a blanket and a glass of champagne to watch on television with live commentary by Jonathan Legard. Somehow everything’s more immediate when the commentator’s standing right behind you.

rolex.com

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