Held in Switzerland’s Engadin alpine valley, The ICE shows some of the most desirable classics slide across a frozen lake

The ICE in St. Moritz transforms a frozen lake into one of the most glamorous Concours d’elegance on earth. The crowd? A mix of Cresta Run daredevils, classic car collectors, and the fashion elite, all drawn to this blend of horsepower, mountains, and high-altitude glamour. The so-called “Top of the world” this year hosted the most successful iteration ever of what is fast becoming known as the greatest high society car show in the world (with quite a few dogs thrown in). Fabienne Amez-Droz visits the ICE, captures the event photographically for LUX, and recalls her experience below

“Imagine seeing some of the most extraordinary classic cars in the world, drifting across a frozen lake in the heart of the Alps. It might feel like a dream, but in reality, you’re at the ICE St. Moritz. And this year’s event was truly the most spectacular one yet – sunshine, champagne, a great curation of cars and a lot of fun!

Follow LUX on Instagram: @luxthemagazine

The I.C.E. St. Moritz officially launched in February 2022. The event was becoming a big success over the last few years, proving that even the harshest winter conditions are no obstacle to the cars and collectors. It is a two-day event, kicking off with an exclusive preview, giving visitors a rare chance to get up close to some of the world’s most stunning classic cars and have conversations with the car owners.

Read more: Ronnie Kessels insider guide to St Moritz

On the second day, the event gets even more exciting. The cars that were just on display the day before now drive and slide across the ice. At the end of that day, there is the Concours d’elegance award ceremony and this year’s “Best in Show” trophy was designed by British architect and St. Moritz regular, Lord Norman Foster. After two full days on the ice, the true St. Moritz crowd has dinner at the Badrutts Palace and celebrate the success of the ICE event at Günter Sachs’ legendary Dracula Club.

The next morning, real ice comes in useful for the hangovers; although the tough guys and girls are up and out early on Corviglia, the Cresta run, or blasting their Ferrari 275 GTB/4 down the Engadine valley.”

The ICE Co-Founder, Ronnie Kessel and Fabienne Amez-Droz on the spectator grandstand. Ronnie is the proprietor of Kessel, the Lugano based cars empire

Swiss car collector king Fritz Burkard won Pebble Beach “Best of Show” in 2024. At the ICE he showcased another car from his Pearl Collection

Read more: Car collector king Fritz Burkard on his Pearl Collection

Fritz Burkard’s spaceship-looking, FIAT ABARTH from his Pearl Collection

An extraordinary array of some of the world’s most valuable classics

Fabienne Amez-Droz with British car collector and expert Simon Kidston at the Richard Mille hospitality tent

During the preview day, you could get a close up of the classic cars and have conversations with the car owners

At the exclusive drivers’ lounge you can see the famous ICE-skating wait staff

Ferrari’s classic Daytona is challenging enough to drive on a dry road. On a frozen lake at 1800m altitude, it’s something else

Our intrepid photographer and reporter Fabienne Amez-Droz wearing vintage-style Moon Boots to match the machinery

A few four-legged friends tried to steal the show from the cars – this one wearing the best fur coat of the day

Loro Piana brought its own classic car to the show

The very high level of the cars in the competition made the work of the jury complex, called to select the best in each of the 5 categories

Casa Ferrari hosted some events at the famous Kulm Country Club

Only one of these Ferraris, the Purosangue, second from the front, is really made for driving on snow and ice; the others would be more at home in Monaco

Find out more: theicestmoritz.ch

Share:
Reading time: 3 min

ICE man Ronnie Kessel

Glamour, priceless cars, super-luxe watches and collectors of all types mix it at The ICE, now the most desirable event in the St Moritz calendar. Co-founder Ronnie Kessel gives Fabienne Amez-Droz his insider tips

LUX: How is The ICE St Moritz different?

Follow LUX on Instagram: @luxthemagazine

Ronnie Kessel: The magic of The ICE springs from its venue; a place that for more than eight months of the year doesn’t even exist. When the St Moritz lake freezes over, a miracle of nature occurs, turning the lake into a perfect white canvas to show those beautiful cars like true works of art.

Enjoying the glamour on the frozen lake

LUX: Courchevel or St Moritz, and why?

RK: It might sound predictable, since part of my roots are there, but there’s no other place like St Moritz, where sports meet art, culture and leisure in such an incredible way.

Ronnie Kessel and LUX’s Fabienne Amez-Droz

LUX: What’s the most underrated spot in St Moritz that even locals love to keep secret?

Read more: Omega CEO Raynald Aeschlimann on the watch industry

RK: Rather than just a spot, I’d say that St Moritz has a hidden season, summer, when you have infinite choices on how to spend your time: walks, hikes, tennis, downhill, paragliding, sailing… Mention one, and you’ll find the ideal place for it.

Cruising on the ice at The ICE

LUX: Après-ski at Paradiso or where else?

RK: Après-ski in town at Pavarotti & Friends or the Belmont. The Paradiso is perfect for lunch, when the sun shines right over, brightening the entire valley up to the Maloja Pass and the lakes.

Participants line up at the Richard Mille-sponsored event, at 1,800m altitude

LUX: Where would you spend your New Year’s Eve?

RK: Christmas at Kulm, New Year’s Eve at Badrutt’s Palace, brunch on New Year’s Day at Suvretta House.

LUX: If you could time-travel to any winter in St Moritz’s glamorous past, which era would you visit and why?

The view from Badrutt’s Palace Hotel

RK: Gunter Sachs’ era, when elegance reigned and there was a true devotion to beauty. This was the most chic, glamorous and charming time in St Moritz, also for the artistic scene.

Read more: Hugo Boss CEO, Daniel Grieder, redefining the brand for a new generation

LUX: Perfect classic car to drive up the Julier Pass?

RK: The Ferrari 512BB, preferably in dark blue, paying homage to the classiest BB of them all, Brigitte Bardot.

theicestmoritz.ch

Share:
Reading time: 2 min