Italian entrepreneur Flavio Briatore’s newest restaurant opening offers a lad-back fine dining experience in Knightsbridge

Flavio Briatore has never stood still. From Formula One racing, to a nightclub empire, to high-end restaurants, he has transformed all the industries he has been involved with. At the heart of all his work is glamour and luxury, and his latest dining offering, Maia in the heart of London’s Knightsbridge, takes this to a new level. Kristina Spencer investigates

Adrenaline, excitement, adventure – these have been a part of Flavio Briatore’s life since the early days. Born in 1950, the Italian tycoon worked as a ski instructor and a door-to-door insurance salesman before meeting Luciano Benetton, founder of the eponymous clothing company. Known for his business wit and endless charm, Briatore was soon appointed Benetton’s director of American operations and went over to the US to open more than 800 stores during the 1980s.

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In 1988 in Australia Briatore saw his first grand prix and a year later was named commercial director of Benetton’s Formula One team. The Italian understood that, for the audience, racing was less about the mechanics behind the operation and more about the spectacle and the excitement. Formula One had never seen anything like him before – Briatore transformed the sport into one of the most glamorous on the planet, and made a fortune along the way.

The restaurant Maia offers a swinging sixties-inspired ambience

It was Briatore’s ground-breaking vision that made Benetton a winning team within five seasons. Demonstrating his skill as a talent spotter, in 1991 he signed the driver Michael Schumacher, who won his first titles in 1994 and 1995. In 2000, after Renault bought Benetton’s team, Briatore signed a contract with Fernando Alonso, who was 18 at the time. Five years later Alonso won his first World Drivers’ Championship.

Briatore’s vision was one of success, and he loved what came with it. He dated models Naomi Campbell and Heidi Klum, launched a luxury clothing brand and eventually entered the luxury hospitality industry. Why? “My whole life has been about luxury. It’s where I feel most at home, and I wouldn’t do anything else,” he declares.

The businessman owns a Spa resort in Kenya and nightclub-restaurants in Monte-Carlo, Tuscany, Dubai and London. His most recent addition is Maia, on Hans Crescent in the heart of Knightsbridge, offering both traditional Italian dishes and plant-based choices. With Maia, Briatore wanted to create an “around-the-clock venue,” where you could spend anywhere from an hour to the entire day. “You can have a business lunch or an early evening aperitivo and carry on through to dinner. Maia is dynamic and adapts to the time of the day with a different atmosphere and offerings.”

Maia’s menu features traditional Italian dishes as well as healthier options

Maia is open all week for breakfast, lunch, dinner and everything in between. Its mission is to bring the soul back into the neighbourhood and create a go-to place for the locals, be it for a laid-back afternoon aperitivo or a family celebration. “Many Knightsbridge residents are already regulars,” says Briatore. “They come back because the staff know them by name and they feel they are taken care of.”

The menu has an array of contemporary versions of Italian classics, with vegetarian and vegan options. But can Italian food really be healthy? “Italian food is so versatile,” laughs Briatore. “Beyond the clichés, you will find a choice of fresh, seasonal dishes,” created by Michelin-trained Head Chef, Mauro di Leo. There are the usual suspects: cacio e pepe, veal Milanese and white fish ceviche with veggie crisps. But there is also a detox Maia salad (chopped kale, broccoli, cauliflower, parsley, carrots, sunflower seeds and lemon-ginger dressing) and an abundance of avocado on the menu. Maia might be onto something.

Health and wellness have been buzzwords for some time, but over the past couple of years they have changed the food industry. Rather than simply a trend, wellness has become an ongoing commitment, especially amongst millennials and Gen-Zs who deeply care about having a healthier lifestyle; and although it comes at a premium, they are ready to pay.

Francesca Giacomini’s protein salad bowl at Maia, Knightsbridge

Which is where Maia comes in. “All around us, we are being given more and more opportunities to eat a plant-based diet; it’s good for us and good for the planet so I can’t see that going away,” says Briatore. “Being Italian, this trend is actually what our food culture is based upon, and not that different from what our parents and grandparents put on the dinner table every day.”

The restaurant offers a healthy and nutritional menu from its in-residence wellness advocate Francesca Giacomini of ‘Francesca The Method’ fitness and nutrition plans. But Maia shouldn’t be mistaken for a health parlour: the afternoon tea is a treat with freshly baked cakes and pastries, and if you are after something stronger, Richard Woods, the award-winning mixologist, will mix you a drink.

Maia’s interior is subtle, referencing the 1960s with comfortable chairs and soft furnishings in dark leather around dark, glass-topped tables. Come evening, the curtains are drawn over floor-to-ceiling windows and the lights go down. It is important not to distract from the atmosphere, according to Briatore, as “the guests are at the heart of the restaurant – clients are the best decor we can get”.

The restaurant may be the newest addition to the Billionaire Group, yet it is certainly not the last one – early in 2020, Briatore will be opening a Crazy Pizza in Monaco, following its success in London, and Billionaire Riyadh will be launched. Briatore’s ambition is to continue to grow his empire – he brings a lifetime of experience with him . “I believe in calculated risk” he says “and I have learned you can’t always win but it sure feels great when you do!”

Find out more: maiamood.com

This article was originally published in the Spring 2020 Issue.

Hide sits in prime position on Piccadilly, overlooking Green Park

Michelin-starred chef Ollie Dabbous’ latest restaurant Hide is one of the hottest openings in London this year. A joint venture between the chef and Hedonism wines, Hide offers a dining experience for all the senses, says Digital Editor Millie Walton

Hide may seem like an ironic name for Ollie Dabbous’ new restaurant that sits on the north side of Piccadilly with almost entirely glass walls, but think of the name more in relation to a hunter’s hide, i.e. a camouflaged shelter used to observe wildlife and then, it doesn’t seem quite so ironic. The restaurant’s theme is nature; Hide Above is accessed by a spectacular wooden spiral staircase that takes the appearance of an ancient tree trunk, leading up to a floor of sparsely positioned tables that overlook Green Park.

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The partially open kitchen at Hide Above

We are led to a table in the far corner, right up against the glass. This could easily have been a moment for panic for both myself and my guest as we’re both wary of the exhibitionism of dining out, but surprisingly, we both find it a very relaxing place to be. It’s far enough from the neighbouring table so that we don’t feel that we’re being spied on and the elevation makes it feel removed and private.

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This has a lot to do with the restaurant’s atmosphere, which unlike a lot of restaurants in this part of London, is friendly, informal and welcoming. Our waiter – French, dressed in a beautiful cream linen apron to match the natural colour scheme (apparently designed by Dabbous’ mother) – is natural, funny and puts us instantly at ease. After gently placing my handbag on its own special stool – a touch which always makes me giggle – he hands us both a cream embossed box, which as, he has to explain, contains the menu. The Hedonism wine list comes on an iPad – it would take several people to carry a printed version to the table.

Inside the Hedonism wine cellar at Hide

Hide is a partnership by Ollie Dabbous and Yevgeny Chichvarkin (the owner of Hedonism) and together they have managed to create a multi-layered (quite literally) experimental fine dining experience. Each level of the restaurant has its own unique mood. Hide Ground is the sultry, cool hang-out, where you can order à la carte breakfast, lunch, afternoon tea and dinner – at night, when we arrive at the restaurant, its packed full of trendy fashionista types. Whilst Hide Below, the bar, is cosy and intimate with several private dining rooms tucked into cave like alcoves, and the Hedonism cellar. Our sommelier kindly gives us the grand tour, explaining that if there’s anything a guest wants and the restaurant doesn’t have it, they’ll order it in straight away from Hedonism round the corner. You have to admit, its a slick operation.

Hide Above is tasting menu only with the option of eight courses, or ten if you choose the Cornish fish courses. And it really is an incredibly beautifully space, with light wood tables, soft cream furnishings, textured walls and hanging lights which look like a broken egg shell with a gold leaf interior.

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To begin: a bowl of broth, raw vegetables accompanied by a tangy dip and bread basket. The dining experience is designed to be sensory and interactive in a use-your-fingers, mix-it-all-together kind of way, and aside from being completely delicious, it’s a lot of fun. This is followed by the most flavoursome avocado we’ve ever tasted, served with a light basil sauce and gooseberries, and the first of our wines: Samuel Billaud “Les Grands Terroirs” Chablis 2016. Dabbous is a master at pairing delicate flavours, and in a tasting menu – where it’s so easy to overdo it – you appreciate that skill even more. Then – one of our favourites – delightfully cold, cured wild salmon with crème cru (we have to restrain ourselves from lapping up the remains of the sauce) & Exmoor caviar, paired perfectly with LUNAE Colli di Luni Vermentino.

Dabbous’ famous dish: the nest egg ( an open-topped egg containing a scrambled, mushroom sauce, nestled into a bed of smokey hay) comes served in a black clay pot. The waiter lifts off the lid dramatically, to release the scent of wood-fires, setting us both reminiscing about winter, family evenings and all things cosy. Both Cornish fish courses are delicious (especially the sashimi) and the steamed turbot with nasturtium broth is one of all time favourite dishes for the surprising and delicate flavours.

Tasting menu highlight: steamed turbot with nasturtium broth

Full, but not unpleasantly so, we welcome the (bright green) Garden Ripple ice cream which arrives on a large ice block containing frozen flowers. My dining partner asks, with wonder, whether they have a whole fridge full of these beautiful ice blocks and we’re shown to the kitchen to meet Dabbous himself, who opens a drawer containing said blocks whilst we both gush about the meal, and the wine, and the interiors until we’ve suitably embarrassed ourselves and everyone around us. We finish the meal with an elegant stick of liquorice decorated with golden marshmallow and a gold chocolate leaf.

Hide is well on its way to starry success (ehem, Michelin). Make sure to get in while you can, the waiting list is growing by the minute.

To book a table and view the menus visit: hide.co.uk

Photography by James Houston