Chinese business woman
Chinese business woman

Dr. Li Li is Vice Chairman of the Board of Directors of MEBO Group

Li Li is a woman on a mission. Taking over her husband’s Beijing-based medical company MEBO after his unexpected early passing a few years ago, she has built it into one of the most significant and serious players in the rapidly developing field of regenerative medicine in China, the US, and beyond. While her business, which has dual headquarters in China and the US, has built partnerships with the likes of Harvard University, she is also on a personal crusade to increase cultural understanding and links between East and West, as LUX discovers

LUX: You have won many awards as a female entrepreneur. What are the challenges that you faced?
Li Li: The lack of access to market information is a challenge for many women entrepreneurs. Secondly, the speed of social development is constantly accelerating. So women entrepreneurs constantly need to learn and absorb new professional knowledge to cope with the changing external environment.

The next generation of women entrepreneurs in China need to become more open-minded, more pattern-oriented and more world-oriented. I also welcome women entrepreneurs from all over the world to join us in building a platform of win-win cooperation.

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Also important is to set up an industry role that people can use as a reference. MEBO has been committed to public welfare, including international public welfare, for more than 30 years. I hope the next generation of female entrepreneurs can further enhance their sense of social responsibility and make more contributions to society, while promoting the development of enterprises through this way.

Women are the symbol of warmth and love. There is a good conjunction between public welfare, responsibility and femininity. Female entrepreneurs should reflect this in their own power and method of working.

woman at horse racing

Li on the occasion of her receiving the Barony of Yair at Royal Ascot in 2019

LUX: You have a focus, perhaps unusual in China, on developing international relationships with institutions all over the world. Why?
Li Li: Good international relations will bring new vitality to enterprises. Currently, MEBO has established cooperation with more than 70 countries and regions. The world is becoming more and more integrated, the establishment of friendly international relations is important. It is important also for business to further enhance the connection among the people of the world. We can enhance the trust among people of all religions and beliefs, and this will improve the quality of life.

In MEBO Group we have been working on the worldwide development of regenerative medical technology in burns, wounds and ulcers. My husband, Professor Rongxiang Xu, founded this technology. Now, I am leading MEBO to introduce it around the world. This technology will bring life hope to more people from all over the world.

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LUX: How did you develop MEBO Group and what challenges did you face in this process? Why did you switch from medical technology to life sciences?
Li Li: We experienced numerous difficulties and risks while growing MEBO, and our success could not have been achieved without the efforts of the MEBO team and the help of friends throughout the world for more than 30 years. It is inseparable from the worldwide trend of life science development. During the process of development, we worked hard to explore the wet treatment for burns and developed it into a systematic and complete science of human body regeneration and recovery. We encountered a lot of challenges such as the change of the national system, the upgrading of the market structure, the clinical transformation of science and technology, diversified demands for products and in-depth research and development.

Life science is a young discipline, it promotes the improvement of life quality and progress more comprehensively and sustainably. The development of this discipline cannot be separated from more
in-depth scientific research, and R&D is the engine of the new field. Professor Rongxiang Xu proposed the concept of insitu regeneration that has opened a new world in regenerative life science. In this new field, we have accelerated the pace of diversified development and research. We are cooperating with Harvard Medical School, the University of Chicago, the University of Southern California, Massachusetts Institute of Technology, and Caltech (among others in the US), as well as Nankai University, Shandong University and Binzhou Medical College in China to carry out regenerative life-science research, accelerating the implementation and transformation of innovation and products.

man and woman

Dr Li Li with former US president Bill Clinton

LUX: How important do you think innovation is in business?
Li Li: Innovation is the soul of enterprise’s survival and development. Also, it is an important source of business improvement. Innovation in the commercial area could not only bring new products to people, but also change ideas and culture. Innovation plays an important role in improving product quality and also in implementing a strategy of product diversification.

At the same time, only through innovation can an enterprise form its unique brand advantage, improve its organisational form and management efficiency, continuously adapt to the requirements of economic development, and further promote the prosperity of business.

MEBO has changed from a single product structure to a various product structure, including medicine, cosmetics, medical equipment, health products and food, while moving into international markets. These all represent the importance of innovation.

Read more: How Hublot’s collaborations are changing the face of luxury

LUX: Do you think Chinese companies get enough recognition in the world?
Li Li: Since China’s modern industrialisation started relatively late, it may not have stood at the same starting line as developed countries.

However, since entering modern times, China’s development has been phenomenal and has opened the door to the world. Chinese companies are constantly going out into the world and becoming bigger and stronger. MEBO itself now covers more than 70 countries, regions and markets. We have more than 70 domestic and international patents.

LUX: What is your long-term relationship with California and the United States?
Li Li: I started to promote the regeneration business of our group in California in the early 1990s. California is now my second home and an integral part of my life and business. We have dual headquarters in China and the United States, so the US is very important to me in terms of business development and social relations.

US presidents

From far left: Dr Li Li with Kevin Xu, Laura Bush and George W Bush

LUX: Where else is important to you?
Li Li: Britain and MEBO have strong roots. As early as October 1999, my late husband’s special report into wounds sparked great attention from a renowned British expert in wound repair, Professor Mark Ferguson of Manchester University. In 2000, Professor Mamta Shah, the British consultant children’s burn and plastic surgeon, at the University Hospital of South Manchester, and honorary lecturer of the school of biological sciences at Manchester University, came to China for a five-day investigation into the basic research on and clinical application of wet burn treatment technology.

British scholars and medical experts have had increasingly frequent contact with MEBO. Academic exchanges and cooperation are also gradually increased. Last year, we had an in-depth communication with the University of Oxford and the Royal Pharmaceutical Society. In June 2019, my colleague Kevin Xu and I attended the third Rhodes Ventures Forum at Rhodes House, Oxford University. We discussed Oxford as a possible first venue for the Clinton Global Initiative University Conference outside the US.

LUX: You also have interests in the entertainment and film industries…
Li Li: I have had a strong interest in art since I was a child. Now the development of the cultural industries is flourishing, so I also pay close attention to the development of the entertainment and film industries in particular. I have good friends who work there and I continuously support the development of film, culture and art. I also follow trends in the cultural industries, trying to inject new blood!

LUX: Tell us about the Boao Forum for Asia, and your work in NGOs and charity.
Li Li: The Boao Forum for Asia aims to build consensus, promote cooperation and spread the voice of Asia. From March 26 to 29 of 2019, I attended the 18th Boao annual conference for Asia in Boao, Hainan Province, at which Chinese premier Keqiang Li delivered the keynote speech. The forum focuses on the open world economy, multilateral and regional cooperation, global governance, the progress of science and technology, and politics, diplomacy and security in the frontier of hotspots in the fields of education, culture and people’s livelihood issues.

All of these are important to an entrepreneur. I have always thought of myself as a mission-driven entrepreneur who actively engages in public welfare. We have launched foundations in the US and China that support technological development, disaster relief and public life rescue, academic promotion and research on regenerative medical technology, and professional training for doctors at the grass-roots level in the three fields of funding, academic research and training.

We are also involved in public welfare action, such as the United Nations Every Woman Every Child Partnership Network Life Regeneration Action Programme, to help people in Asia, Africa and Latin America.

LUX: Do you have hobbies? What do you do to relax?
Li Li: My hobbies are reading, spotting new trends, discovering talent, getting to know diverse cultures, and so on. I relax by watching movies, listening to music and exercising. I want to experience the power of nature and humanity, to feel life, and in order to improve myself to improve the quality of all human life.

Find out more: mebo.com

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Grand university building and lawn
Grand university building and lawn

California Tech University (Caltech), where Kevin Xu has endowed the new Neurotechnology Center, due to open next year

As a business leader, scientist, activist, media owner and philanthropist, Kevin Xu is the embodiment of a Renaissance entrepreneur. Andrew Saunders delves into the businessman’s master plan
Man leaning against a hotel chair in a suit

Kevin Xu

He may not quite be a household name – at least, not yet – but the chair of the MEBO group of regenerative wound care businesses, Kevin Xu, is a force to be reckoned with in the many spheres of his interest all the same. International entrepreneur and mentor; scientist, academic and researcher; advocate for better commercial relations and greater mutual understanding between the US and China; media owner; committed global philanthropist recognised with an Empact 100 award from the UN.

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As if that wasn’t enough, Xu also manages to fit in being a contributor to leading business titles including Forbes, Wired, Inc and Business Insider. No wonder he says wistfully that he doesn’t get much time to keep up with the fortunes of his favourite basketball team, the Dallas Mavericks, these days.

It’s an eclectic and impressive line-up of interests for a man whose ‘day job’ is running one of China’s leading biomedical therapeutics businesses, burns treatment specialist MEBO International. But the thread that unites his diverse activities is his personal credo: if you help someone, they will help others in their turn. “I believe in reciprocity and leadership,” he tells me. “I believe that if I can help an individual to lead a different life, then that person may reciprocate back to society when they become a success themselves. That’s why my interests are wide-ranging and don’t have any restrictions – not ethnicity, region, social status or gender bias. It’s all about individuals who I can help and make a difference.”

To aid him in that quest he also possesses two other valuable assets: a packed international diary and a 24-carat contacts list. He was born and raised in California, but we meet in London – he came for Royal Ascot, but also for meetings with charities and NGOs he’s interested in – before he headed to Japan for that country’s first-ever G20 summit. He’s on the advisory board of the California-China Trade Office, serves on the Asian Advisory Board at the University of Southern California’s Davis School of Gerontology, mentors young entrepreneurs at MIT, is the founder of the Kevin Xu Initiative at the Harris School of Public Policy at the University of Chicago and has endowed a new Neurotechnology Center in California Institute of Technology. The list goes on.

Perhaps the relationships he is most proud of, however, are his ties to two former US presidents, Bill Clinton and Barack Obama. He’s a member of the Clinton Global Initiative and a contributor to the Obama Foundation, and recently spent a fortnight with Clinton in the US Virgin Islands, working with the 42nd president of the United States in connection with its efforts to help rebuild the region after the devastating 2017 hurricanes.

President Bill Clinton with Hillary and another man

Kevin Xu (pictured with Bill and Hillary Clinton here), is a member of the Clinton Global Initiative.

His view is that great world leaders all share a concern for humanity – and human life – above all. “True leadership involves a value system that puts people’s lives first. Clinton and Obama have that humanitarian aspect and so have other world leaders I have met – people like Pope Francis and [former UN secretary general] Ban Ki-Moon.”

Xu’s connection with the two former presidents was forged in the aftermath of the traumatic death of his father, MEBO founder Dr Rongxiang Xu, in 2015. “It was an accident – an awful shock,” he says. “It was a moment when I realised the power of mentorship. Presidents Obama and Clinton stepped up and carried me through that time – they sent condolence letters and said they would be role models to teach me how to carry on good leadership.”

At the age of 27, Xu not only had to cope with the loss of his father, but also with being parachuted into the pilot seat of the business that Dr Xu had built and run for 30 years. “My biggest fears when my father passed away were firstly that I didn’t know how to run his business in China, and secondly that I didn’t know how to create connections with people there. I grew up in the US, I didn’t know anything about China.”

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The business was well established in China, where Dr Xu first developed his pioneering moist environment burns therapy (MEBT) in the 1980s. Based on traditional Chinese medicine, the therapy capitalises on the human body’s innate ability to regenerate its own tissues, in a carefully controlled environment. Even deep-tissue, third-degree burns can be successfully treated without the need for painful or disfiguring skin grafts, says Xu. “My father decided to become a burns surgeon because he realised that burns are the most painful conditions people ever face – both pain from the burn and pain from the treatment.”

By the time Xu took over, the business had trained almost a million doctors in the use of its therapy, and had a network of 65,000 hospitals in China alone. Picking up the reins was quite a responsibility.

Barack Obama shaking hands with a businessman

Xu works with former US president Barack Obama

When President Obama invited Xu to stay with him and be part of the official delegation for the US state visit of Chinese President Xi Jinping in 2015, doors were opened that might otherwise have remained closed to him for years. “Obama helped me to make a whole new group of connections between the US and China that are different from those of my father’s era. I met President Xi almost every day.”

That meeting led to MEBO being selected as one of the Chinese government’s official partners on the UN’s Every Woman Every Child initiative, providing medical experts to help deliver the global programme for women’s, children’s and adolescents’ health in many countries. As Xu explains, there were ten such official Chinese partners, and nine of them were already chosen by the time he and President Xi met. “I believe in serendipity, and that happened serendipitously. President Xi decided to have MEBO as number ten.”

His network of A-grade connections is also helping to bring the MEBO burns treatment to the US, via California-based company Skingenix, of which he is also CEO. The road to approval is not an easy one; when the process began in the early 2000s, the FDA regulator didn’t even have a category for treatments based on Chinese medicine. Thanks to the new regulations implemented under the administration of another former president, George Bush Jr, it does now – the category of ‘botanic drugs’ – and the approval process is ongoing.

Read more: Travelling beyond the beaten track with Geoffrey Kent

What have his experiences taught him about fostering better understanding between China and the US? “It’s like the psychology of dating – the US way of dating and the Chinese way of dating show exactly how they each do business,” he suggests. “If a Chinese person takes you seriously and wants to marry you, they will take things slowly, because they want to get to know you. If a US person wants to marry you, you are more likely to get into a fight early in the romance – they are more willing to say something that might hurt you, because they care about you.”

They are two ways of achieving the same goal he says, the main difference in both love and business being that the Chinese approach involves taking a long view. “Eastern people think further ahead, but they don’t always state their full intention at the start. They use connotations to imply it, and that can cause misunderstandings with western people.”

People having a meeting around a table

Xu leads a mentoring meeting at the University of California, Berkeley

Another leadership challenge Xu has faced is the fact that many of the experienced executives who help him run MEBO are from his father’s era, and are considerably older than their current boss. “My key advice to young entrepreneurs running a company with older people is not to take your youth as an advantage, but a disadvantage. Be humble and learn what they are thinking. Treat them like your parents, people with more experience than you.”

And what of his co-ownership of Californian media outlet LA Weekly, which he acquired in 2017 alongside several other local investors? Where does this fit into the plan? “I bought it because I understand the importance of media. I love the city where I grew up, but there is too much focus on entertainment, movies and gossip. There is also a more humanitarian side to the city, it just needs bringing out. If I want to change the way people think, I must change the media. Since I bought it, it has become more focused on philanthropy and the arts – a channel for distributing positive energies to people.”

So once again, it may look random from the outside but it’s all part of his plan. What’s the ultimate aim? “I have two goals. My goal for MEBO is that the technology should be available in every country, so that when the world needs us, we will be there. My personal vision is that I want to create a new balance between peace, stability and the self. I want to use science and a new way of thinking to regenerate the world, just as MEBO regenerates the body.”

You heard it here first.

Management by horoscope

Cover of LA weekly magazineEast also meets West in one of Xu’s more unusual leadership techniques – using astrology to recruit the right people. “I like horoscopes because I studied neuroscience, and my favourite part of history is Greek mythology. In the company, I know the horoscope signs for most of my people and I place them according to their strengths. Scorpios are more meticulous, for example, so they are suited to finance work, whereas Leos and Aries are more outspoken – it is easier for them to develop new markets.” What does his own star sign indicate? “I am Libra – that’s why I like balance,” he says.

Find out more about the MEBO group: mebo.com

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