woman looking at a painting
woman looking at a painting

Bellini’s Pietà at the Museo Poldi Pezzoli, which Beretta helped restore

The role of philanthropy has never been more urgent, and is reflected in our ongoing online series. Here, Umberta Beretta outlines her work around women’s rights and art for the many

Beretta was born into a family of prominent industrialists in northern Italy and is married to Franco Beretta, who leads the famed gunmakers. For the past two decades she has been active in fund-raising for numerous non-profit organisations and foundations with a focus on art, including her work for the Italian pavilion at the 2017 Venice Biennale and the Museo Poldi Pezzoli in Milan; medical charities, including cancer research through the Fondazione Beretta, of which she is a board member, and the Essere Bambino foundation; and on social causes such as campaigning against violence against women. The Beretta family’s involvement in art is notable also for Christo’s 2016 project The Floating Piers, which connected the shore of Lake Iseo with the island of San Paolo, owned by the Berettas, with fabric-covered walkways.

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LUX: Where did your interest in philanthropy in the arts come from?
Umberta Beretta: I have always had an interest in the arts. My father Giorgio Gnutti often took me to museums or when visiting artists’ studios. My grandmother (on my mother’s side) pushed me to do volunteer work. Art is my passion and the time I dedicate to less fortunate people or causes is my way of giving back.

woman by a swimming pool

Umberta Beretta photographed by Lady Tarin

LUX: Which art projects are exciting you?
Umberta Beretta: The past year has been very complicated and frustrating, but I very much look forward to the Venice Biennale [due to take place 23 April to 27 November 2022] curated by Cecilia Alemani. I admire women who do well in the arts. My hometown of Brescia and Bergamo will be Italian Capital of Culture in 2023, so we are planning a series of cultural activities and that’s quite exciting.

LUX: How important are private and philanthropic support for the arts?
Umberta Beretta: They’re both crucial. In Italy this still has yet to be fully understood. Individuals should be given more tax incentives [to donate]. But it is in our culture to promote beauty so against all odds I think Italy will always be a motor for the arts.

Man and woman standing in front of artwork

Beretta with the Ghanaian artist Ibrahim Mahama

LUX: How has the pandemic affected the arts in Italy?
Umberta Beretta: Tourists will always come to visit our museums. What concerns me most is the impact the pandemic will have on young, lesser-known artists, whose opportunities have frozen. And the same can be said for emerging fashion designers.

Read more: Meet the new generation of artisanal producers

LUX: What else can be done to support women’s rights?
Umberta Beretta: We can start by educating our children. I try with my son every day. All boys should be taught to respect women and all girls should be taught to demand respect. Women have the right to express themselves freely like men. In the art world, for example, women should be free to express their views on sexuality without scaring the public away. In everyday life they should be able to be mothers and have a career at the same time.

man and woman in artist's studio

Beretta with the artist Christo in his New York studio

LUX: What project has pleased you most?
Umberta Beretta: Definitely Christo’s Floating Piers. Winning the Montblanc de la Culture Arts Patronage Award in 2015 for Italy. Restoring some of the masterpieces of the Museo Poldi Pezzoli through the Restoration Club… I could go on.

For more information, visit: umbertagnuttiberetta.com

This article was originally published in the Summer 2021 Issue. 

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yellow sportscar

Lamborghini Huracán EVO RWD

In the second part of our supercar series, LUX drives the new and improved Lamborghini Huracán EVO RWD

Amid the current debate about cultural appropriation, we have a theory that many of the best things in life come from cultural mingling – which is not quite the same thing. Anyone who has visited the region of Alto Adige in northern Italy, which has been swapped between France and Austria over the centuries, will understand Italian culture and cuisine combined with Austrian efficiency creating a whole new world of design and lifestyle? Yes, please.

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We have a theory that the same thing has happened at Lamborghini. This is, on the face of it, the most extrovert and Italian of carmakers. Its logo is a raging bull, created specifically to annoy Enzo Ferrari and his prancing horse. Its cars are not only era-defining design classics (look at the 1960s Miura, which featured in The Italian Job) or the crazy 1980s Countach. They are also, traditionally, loud (visually and aurally), outrageously designed inside, have posing value beyond any other car no matter what the price, and go very fast, if you can handle them.

But this was not all good. Perhaps you wanted something with a soul of a Lamborghini, which didn’t attract a crowd of onlookers every time you drove it. And perhaps you wanted something that you would actually look forward to driving, rather than bracing yourself for a task.

The calming influence on Lamborghini’s hairy-chest nature came in the form of the Volkswagen group, which acquired the company in 1998. Lamborghinis have had a reputation for being better built, more reliable and easier to use since then. But they have also started moving towards the other extreme of becoming efficient. You might have driven the previous model Huracán across Europe, for example, with great satisfaction, but would it have stirred your loins like a previous Lamborghini? The best cultural cocktails are a perfect combination of ingredients, and an alchemy creating something else out of the whole.

Read more: Anne-Pierre d’Albis-Ganem on the importance of championing artists

And this is where the RWD comes in. Lamborghini have taken their current Huracán EVO and taken away the drive from the front wheels, so the previously four-wheel-drive car is just two-wheel drive. They have also reduced the weight, made it more aerodynamically efficient, and, marginally, reduced the power. And they have reduced the price – although that is not likely to be very important to this market.

The reason behind this is to create a car that is not just brilliant on paper, striking to look at and efficient, but to create a car that stirs the soul. The ‘digital’ nature of some of today’s supercars is a reason why some models from 10 or 20 years ago have been going up in value. This Lamborghini is a more analogue car.

back of sportscar

The difference is evident even in the first low-speed corner. You are connected to the steering in a way you are not with its 4WD sibling. Approaching some higher speed corners once out of town, you feel a far clearer weight transfer to the back of the car and, on exiting the corner, you feel your acceleration is pushing the rear wheels out and helping you around the corner. And the steering is not interfered with by any tugging from power going to the front wheels at the same time as you are trying to steer. It sounds a little, but it means a lot. Suddenly, you are driving the car, rather than overseeing something that more or less drives itself.

The Huracán is old school in that it features a V10 engine, with no help from turbochargers or an electric motor. And given that typically these cars are driven short distances over their lifetimes, it will probably emit less CO2 than the average family car. Which is not to say that cars like these save the planet any more than they are not guilty of sacrificing it either.

Lecture over, on to the all-important Lamborghini feature of looks. Ours came in a spiffing shade of matt purple. It garnered stares from bystanders rather than a crowd of them like some Lambo models. If it’s attention you crave, better get an Aventador, this car’s big sister. If it’s driving pleasure, buy one of these.

It gets one of the highest ratings of any car we have ever tested. And if it had even more feedback to the steering, and even more dramatic looks (we like that kind of thing), it would receive a perfect 20.

LUX rating: 19.5/20

Find out more: lamborghini.com

This article originally appeared in the Autumn/Winter 2020/2021 Issue. 

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