ArtSocial launches art therapy programmes to help disadvantaged children and young people. Image by Justyna Fedec

Alina Uspenskaya is the Founder and Director of ArtSocial, a foundation that supports and establishes arts therapy programmes to help disadvantaged and vulnerable children. Here, Alina tells about the foundation’s vision, annual fundraising gala and plans for the future

Alina Uspenskaya

1. How was the ArtSocial Foundation born?

I started ArtSocial more than 5 years ago because I wanted to combine my passion for art, my love of bringing people together and desire to work for a cause that I care about. During my childhood in an industrial city in the North-West of Russia, arts unlocked a different world for me – a world in which I could dream, and aspire to a full and diverse life. I always wanted to find a way of helping other young people, especially those who are the most vulnerable and to help overcome social, economic or health challenges, using the power of art.

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In the art and fashion worlds of London I met many people and luxury brands who have joined me on this mission. With all of this endorsement, I was able to set up ArtSocial Foundation in 2016 alongside the ArtSocial Patrons Club, which is a philanthropic community supporting the foundation’s work.

2. Have you always been interested in the arts?

Art, music and drama were a huge part of my life. When I was a teenager, music gave me a refuge from the feelings and emotions of a turbulent adolescence. When I moved to London over 10 years ago, I discovered this city through its art and met many like-minded people thanks to the vibrant art world.

I should say, though, that the love of art is not enough to run a charity, even if it is an art-related one. That is why recently, in addition to an Art History degree, I graduated with a Masters in Charity Management from Cass Business School.

3. Which of ArtSocial’s programmes are you most proud of so far?

It has to be the most recent program of art psychotherapy in children’s hospitals that started at St Mary’s Hospital in November and will soon expand into The Royal Brompton Hospital paediatrics department.

Doctors and psychologists agree that art psychotherapy can be very effective in providing an emotional support during hospitalisation, especially for children who cannot always express their feelings with words. I’m excited that this year almost 1000 children and young people who are seriously or chronically ill, or hospitalised will receive much needed emotional support from art therapists funded by ArtSocial.

ArtSocial Patrons Club visit to the studio of artist Hassan Hajjaj

4. How do you become a patron and what does it involve?

ArtSocial Patrons Club is made up of like-minded and diverse people from many backgrounds who share a passion for arts and philanthropy. Throughout the year our patrons enjoy a curated programme of events, including artists’ studios and private collection visits, gallery and art fair tours and bespoke behind-the-scenes visits. In the past, we have visited the studios of artists such as Mary McCartney, Paula Rego and Hassan Hajjaj. This season’s highlights include a backstage tour of The Royal Opera House and a visit to the couture atelier of Ralph & Russo.

An annual patron’s contribution is £1200 and thanks to this support, we can sustainably fund some of our long-term commitments and start new projects. To keep up the community spirit of our Patrons Club, we open up just a few spaces to new members every season. Myself or my team meet with every applicant to ensure he or she receives the best welcome and feels properly involved in what we do.

Actress Sally Phillips was a special guest at the ArtSocial gala and auction 2019

5. Can you tell us about the annual gala event?

In addition to the contributions we receive from patrons, we raise funds at our annual Christmas Gala and Auction. The recent gala brought together 90 people from the worlds of art, fashion and business. Our special guest was Sally Phillips (an actress and a champion for Down’s Syndrome awareness) who gave a touching speech in which she shared how music helps her son Olly (who has Down’s Syndrome) to gain confidence and essential social skills.

Christie’s auctioneer Charlie Foley auctioned a stay at Joali (the Maldives’ first immersive art resort), a luxury experience with Chanel in Paris, a stay at Amanzoe resort in Greece and other luxury experiences.

The atmosphere was very warm and supportive. Thanks to our guests, auction partners and our main partner Faidee jewellery, we raised funds to run all of our projects in 2020.

6. What do you hope to achieve in 2020?

This year, we are celebrating ArtSocial’s 5th anniversary, and the thousands of children and young people who we have reached through the projects we fund and run. Our 2020 focus is on the new hospitals programme, to get it well established and expand to other children’s hospitals in London and in Russia.

We have some exciting events lined up for our patrons in the next few months, and are looking to grow our community and welcome new patrons who would like to join us on our mission. Although, the Christmas season has just passed, I have already started planning for the next Christmas Gala, which will be our biggest yet.

For more information visit: artsocial.uk

Kate Upton at the 2017 amfAR Gala Cannes

Charity art auctions are taking off around the world, and for the best and worst of reasons, says Simon de Pury, himself the world’s leading philanthropic auctioneer

Simon de Pury

In times past, the main philanthropic efforts in the art world used to be confined to the US, for a couple of reasons. Firstly, there is fiscal encouragement for individuals to make charitable donations in the US, which is not the case in Europe. And more importantly it is an integral part of the entrepreneurial educational philosophy in the US, that if you are successful, you give back.

Any successful person in any area in the US is expected to have one or two causes to which they contribute some of the fortune they have made. But over the past 10 years, things have changed. More and more wealth has been created around the world, and the art market has consequently become more global. This means I have witnessed efforts in philanthropy around the world increasing dramatically.

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It is very gratifying to see, and in many cases to be involved with, cultural institutions that organise regular fundraising events. We also see increasing numbers of organisations of friends of museums, whose main task is to raise funds for philanthropic and charitable causes. In some cases, these are to benefit the institutions themselves; and in others, funds are raised for important causes that are not adequately funded through governments.

Perhaps the ultimate art philanthropist is Maja Hoffmann, who has devoted so much energy to the new LUMA Foundation in Arles; designed by Frank Gehry, it is going to become a cultural art centre of major importance. She also funded the Fondation Vincent van Gogh Arles; and she is a donor to MoMA and the New Museum in New York, and the Kunsthalle in Zurich. She supports these institutions not just in financial terms, but also by putting together sophisticated programs. She is a shining example.

The amfAR 2017 Gala in Cannes

Then there is the growing area of non-cultural philanthropy, one in which the art world is becoming increasingly involved. It’s not a recent development (although it has been growing exponentially recently) . The art world was the first to mobilise in the early days of the AIDS epidemic, when Thomas Ammann, an art-dealer friend of Elizabeth Taylor and Audrey Hepburn, set up amfAR, which has raised great amounts of money over the years.

What is striking about the art world is that some artists have themselves made significant donations. Damien Hirst donated a beautiful golden mammoth which Len Blavatnik bought for $16m at the amfAR auction in Cannes in 2014. It’s now at the Faena hotel on Miami Beach and something of an Instagram magnet. It also happens to be one of best works in the Damien Hirst oeuvre. Hirst is the most generous artist I know; he has donated many millions of dollars’ worth of art to various charities over the years. Tracey Emin is also immensely generous, as is Chuck Close, who never holds back in supporting causes close to his heart. There are many others, too; artists these days are solicited on a daily basis to donate works to various causes.

Leonardo DiCaprio and Madonna at the 4th Annual Saint-Tropez Gala organised by the Leonardo DiCaprio Foundation in 2017

There is one lingering anomaly, at a time when we should all be highly concerned about the future of the planet: the fact that only three per cent of global charitable donations go to environmental causes. Leonardo DiCaprio is leading the way in devoting time and energy to raising awareness of the poor state of the oceans and other environmental issues, and I have had the honour of being auctioneer at the four large charity auctions he has organised in St-Tropez over the past four years.

Read more: One-of-a-kind designs by talented artisans at Baku Corner

David Beckham arriving at the 2017 amfAR Gala

What is significant about these auctions is that they include works by artists such as Jeff Koons, Urs Fischer and George Condo, many of whom donate very substantial works. In 2016, of the 20-odd works on sale during the live auction, 15 were donated and 12 of them set new auction records. This shows that people are not simply buying art at these auctions as a charitable act – they are buying top works, which makes it sustainable and gives it extra purpose. Leonardo manages, through his status, not only to obtain top donations, but also to bring in potential purchasers from all over the world. In that tent in St-Tropez on the gala evening, there is a greater concentration of money than at the big auctions in New York.

What is increasingly extraordinary about these events is how global the audience is now. High net-worth individuals are coming from all over the world, with more and more attending from Russia, the former eastern bloc, the Middle East, China, Korea, Japan, Malaysia, Indonesia, Latin America and all over Africa. It has really become a global effort.

All of this also raises awareness, and once awareness spreads it becomes easier to raise funds. Offices that look after HNIs all now have specialists in philanthropy to advise their clients how they can help. People are getting drawn in for different reasons. Some people pay for the artworks because they just want the artwork. But increasingly individuals want to take responsibility because governments are not. One of the reasons philanthropy was initially more widespread in the US is that most institutions there depend on private donations, there being no public funding. In Europe, public budgets used to be much bigger, but with cuts, individuals have had to step in.

You can also see this with the instant mobilisation that takes place when something happens, for example the recent refugee crisis. Some artists are galvanized into action by such crises – Ai Weiwei has made a movie and marched on the streets of London together with Anish Kapoor. It’s the future.

Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury. Read more of his columns for LUX here.