Installation by teamLab, Flowers and People, Cannot be Controlled but Live Together – Transcending Boundaries, A Whole Year per Hour (2017). Courtesy of Superblue

Blue-blooded art dealer Mollie Dent-Brocklehurst has always been known for her creativity.
She has now teamed up with Pace Gallery CEO Marc Glimcher to create an innovative, social media-friendly art experience that she plans to roll out around the world. Millie Walton discovers more

Mollie Dent-Brocklehurst

British aristocrat and art dealer to the private jet set Mollie Dent-Brocklehurst has had numerous highs in a career which has encompassed creating sculpture parks at her family’s castle and driving the London operations of Pace, the global super-gallery.

But, she says, in the last couple of years, something began to bother her and Marc Glimcher, the CEO of Pace and her longtime business partner. They had long been known for curating and organising exhibitions with a focus on public art and experiential installations. But, she says, “[while] these artists were doing really amazing things, there was no way to financially compensate them unless a museum bought the work”. And so she and Glimcher began to develop the business model for Superblue, a new private art exhibition concept based on ticketed revenue that supports both the company and the artists by paying them a cut of sales.

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It is a suitably cutting-edge concept for Dent-Brocklehurst, who is known for her own creative ideas. On her father’s side, the Superblue co-founder hails from a blue-blooded English family who still own their ancestral home, Sudeley Castle in the Cotswolds, which was home to one of the wives of Henry VIII. Her American mother is the daughter of a Kentucky doctor. Over the years, Dent-Brocklehurst, who is married to celebrated sculptor Richard Hudson (they live in a converted industrial unit in London that also serves as an exhibition space and studio) has developed a reputation for bringing forward-thinking art concepts from around the world to the London scene.

Proliferating Immense Life – A Whole Year per Year (2020) by teamLab. Courtesy of Superblue

The Superblue project kicks off in Miami this spring. Its purpose-built ‘experiential art centre’ provides a blank canvas for both the creation and experience of art. “Typically art that goes into a museum is either donated or purchased by wealthy patrons, so there is a sort of gate-keeper to the kind of art that gets exhibited, but what we’re doing is inviting the public to be the selector of the art. If they like it, it exists; if they don’t, it doesn’t,” says Dent-Brocklehurst. Is she worried about the uncertainty of the present moment? “It was already a very Covid-friendly concept. It’s a huge space and there’s a limit to the amount of people who can be there at any one time to prevent the overcrowding of the experiences.”

Superblue’s focus on experiential artworks, which use vibrant colours, light-filled rooms, reflective surfaces and elements of augmented or virtual reality, inevitably resonates with a fast-paced, image-focused culture. Its inaugural Miami exhibition ‘Every Wall is a Door’, for example, features work by pioneering light and space artist James Turrell, Japanese collective teamLab, and celebrated stage designer and artist Es Devlin. The concept also seems designed to maximise social media impact. Does that cheapen the experience of the art? “I’m sure people will Instagram the artworks as they are very visually exciting,” says Dent-Brocklehurst, “but I think what we’re trying to achieve with this group of works is something which is much deeper and more fundamental.”

Es Devlin. Photograph by Jasper Clarke

This is perhaps most evident in Es Devlin’s installation Forest of Us which leads visitors on a journey through the human respiratory process, emphasising our reliance on trees for breathable air and the issues of climate change resulting from deforestation. The piece begins with a film on a perforated screen surface which allows viewers to pass through into a mirrored maze incorporating different performance elements along the way.

Read more: Umberta Beretta on fund-raising for the arts

A tree planting project is also being developed to support reforestation in the Amazon. “Landscape painting has always helped us tune our eyes into nature by framing it, telling us where to look. These works behave in a similar way. They focus our attention on particular phenomena, guiding us to perceive these phenomena where we find them at work in the world,” says Devlin.

It’s not just Devlin, however, whose practice engages with wider social issues. According to Dent-Brocklehurst, it is something that connects many experiential artists. “They have a very embracing kind of attitude towards their audience and the way that people can engage and interact with their work,” she says. “There’s a sense that they can lead a change through the experience of the work.”

Forest of Us (2021) by Es Devlin. Courtesy of Superblue

Superblue isn’t quite the first of its kind – teamLab already runs its own immersive enterprise, teamLab Borderless, located on Tokyo’s waterfront, which drew 2.3 million people in its first year of opening. But what’s unique is the exhibiting of multiple large scale installations simultaneously. Added to that, the artists are more or less given freedom to make what they want. “Our concept was not to curate [Every Wall is a Door] but to give a spectrum of the most important and relevant moments of experiential art,” explains Dent-Brocklehurst.

However, the hope is that the exhibitions will draw new audiences who encounter the art through curiosity. “I think we long to be surrounded,” says Devlin. “We are so used to the act of translating 2D into 3D, to conjuring worlds from a phone-sized rectangle, we forget that it’s a continual act of imaginative labour. It’s a relief to be physically surrounded in three dimensions.”

While Superblue’s next destinations are yet to be revealed, their plan is to expand across the US and internationally, building a network of venues across which the artworks can travel. “It’s about the art coming to the people rather than the other way around,” says Dent-Brocklehurst.

Found out more: superblue.com

This article was originally published in the Summer 2021 issue.

‘James Turrell’ installed at Pace Gallery, 6 Burlington Gardens, London. From left: Sagittarius (2019); Cassiopeia (2019); Pegasus (2019). Photograph by Damian Griffiths

James Turrell’s practice has long centred around the manipulation of light and space. His works are designed to provide atmospheres for contemplative thought. These might be rooms filled with colourful light, an aperture in the ceiling open to the sky, or focused points of perception such as his Constellation works that were on display at Pace Gallery’s Burlington Arcade space before its forced closure and which are now viewable digitally.

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To say Turrell’s work has less impact viewed through a computer screen would be a huge understatement. The power of the seemingly floating orbs of light that feature in this latest exhibition lies in their scale, in the opportunity that they provide to sit amidst crowds of people and loose yourself within expanding colour.

Cassiopeia (2019), James Turrell at Pace Gallery, London. Photograph by Damian Griffiths

The real-life works are created to prompt a transcendental kind of experience in which the viewer is no longer distanced from the light but within it. It’s an effect that Turrell has mastered over the years through a continued exploration of technological possibilities in relation to the sensorial realm; in these latest works, the shapes are created on a frosted glass surface animated by an array of LED lights, which are mounted to a wall and generated by computer programming. The lights subtly change colour, morphing into one another so as to be barely perceptible to the viewer (notably, this is an effect which is completely removed from the digital stills of the artworks).

Read more: Why we love Hublot’s limited edition spring timepieces

That said, there is still value to viewing the work from a digital distance, but it requires more discipline. Our online gaze is programmed to be restless and easily distracted. Typically, we jump from one page, one image to the next, consuming data on a superficial level that at best, provides a sense of light relief and at worst, induces a feeling of anxiety or panic. Turrell’s practice, by contrast, centres around creating a sense of peace and internal reflection. But to allow for these experiences to manifest digitally, it requires a new approach to viewing. We suggest letting each work fill the screen before sitting back, hands away from the keyboard and just spending time looking, letting your eyes soak up what’s in front of them without expectation or “a goal” in mind.

Cassiopeia (2019), James Turrell at Pace Gallery, London. Photograph by Damian Griffiths

The exhibition presented by Pace provides only a very small insight into Turrell’s artistic world, but it’s a good introduction all the same.

“James Turrell” is available to view online until May 23 2020 via pacegallery.com/viewing-rooms/james-turrell.

3 unusual places to find James Turrell’s permanent installations

Amanzoe Hotel & Resort, Greece

The Aman Group’s luxurious hilltop resort in Port Heli, Greece is home to Sky Plain, the American artist’s first permanent installation in the Mediterranean. Like his other skyspaces, the installation features a large opening in the ceiling, providing viewers a frame through which to contemplate the Aegean sky as it subtly evolves throughout the day.

aman.com/resorts/amanzoe

Kielder Forest Park, England

On the English border near Scotland lies the Kielder Forest Park, a sweeping area of wilderness dotted with contemporary art sculptures including Turrell’s Cat Cairn: The Kielder Skyspace. Viewers enter the circular stone structure through a tunnel in the hillside to find a light filled chamber.

visitkielder.com

House of Light, Japan

House of Light is a guesthouse designed by the artist by fusing traditional Japanese architecture with his own artworks to produce a space for relaxation and meditation. Guests of the house can bathe in a tub illuminated at night by fibre optics and by natural light filtered through the forest during the day.

hikarinoyakata.com