Render of luxurious beachside villa
Architectural render of villas on tropical island

One of the luxurious five-bedroom residences at Rosewood Half Moon Bay in Antigua

Due to open in 2022, Half Moon Bay Antigua is set to offer luxury hotel accommodation and private beach-front residences by Rosewood. Here, Rosie Ellison-Balaam takes a first look at the residential designs

Sprawling a 132 acre plot on the Caribbean island of Antigua, Half Moon Bay Antigua comprises 47 pavilion-style suites and luxurious residences by Rosewood. Headed up by Amsterdam-based practice Piet Boon, the design across the resort focuses on incorporating natural materials and light to provide bright, large spaces. The residences, for example, range from two to five bedrooms and have direct access to the shore as well as en-suite facilities, and the option of a gym and wine cellar.

Follow LUX on Instagram: luxthemagazine

Following the natural sloping landscape of the site, Piet Boon has also designed a series of private outdoor terraces for each of the homes, made from wood and soft yellowed stone. These platforms have a subtle division of space, creating a private dining area, a restful area with a panoramic view of the ocean, and two swimming pools. The space is also enclosed by tropical plants thanks to the project’s landscape designers VITA.

Infinity pool at villa with sea views

Render of luxury terrace with sea views

The outdoor terraces provide space for relaxation and al fresco dining

The interior design of the residences focuses on warm, natural materials such as stone-tiled and wooden floors, with exposed timber beams and a neutral colour palette. The communal spaces are large and light-filled with contemporary fittings including a long island in the kitchen for preparing and serving food.

Render of luxurious beachside villa

One of the resort’s exclusive beach villas

For more information visit:

Reading time: 1 min
Architectural rendering of luxury beach side villa with a private plunge pool
Rendering of Rosewood Half Moon Bay luxury resort

Studio Piet Boon are the lead designers on Half Moon Bay Antigua, the new and exclusive Caribbean resort

Dutch designer Piet Boon’s eponymous studio envision every detail of a design from the exteriors to the interiors, lighting and upholstery. They’ve worked on major projects all over the world, most recently as the lead design team behind the major new Caribbean resort Half Moon Bay Antigua. Here we put Piet Boon in the 6 Questions hot seat.

Black and white portrait of designer Piet Boon

Piet Boon

1. What’s your ideal working atmosphere to channel creativity?

The ideal working atmosphere for me? A balanced environment free from dissonance. I believe that creativity is a state of mind, so I like to get rid of distractions when I need to think. At our studio we need to be creative every day because our clients rely on us to deliver the best. It is therefore crucial that our workspace facilitates creativity. The interior is timeless and calm, but is also filled with art and beautiful objects to inspire and provoke creative thinking. The best ideas arise when our designers come together and think out loud. You get positive vibes, good discussions and a lot of energy. We then bounce off each other’s ideas and create the most amazing design solutions.

Follow LUX on Instagram: the.official.lux.magazine

2. Can you tell us about your vision for Half Moon Bay Antigua?

Our vision for Rosewood Half Moon Bay Antigua is to, together with landscaper VITA and architects OBMI, create an ultra-luxurious hospitality destination that blends in with its natural surroundings as if it came up from the ground and has always been there. This vision will also apply to the Rosewood branded residences surrounding the hotel: design imbued with a strong sense of place. At the same time, guests will experience comfort and understated luxury at every turn. At Half Moon Bay nature reads as a prominent feature. Just like the typical typology of the island, the rooftops at Rosewood Half Moon Bay are kept below the treetops, allowing the units to blend in from all angles. An inside/outside connection was also the key point for the design. Bespoke contrasts weave the natural surroundings throughout the interior and exterior of every room. We envision Half Moon Bay to be an unparalleled Caribbean retreat where both hotel guests and those who own a branded residence or one of the bay’s ten estate residences can relish in luxury, comfort and time.

Architectural rendering of luxury beach side villa with a private plunge pool

Rendering of a residence at Rosewood Half Moon Bay Antigua

3. What’s been your most challenging project to date and why?

Every project has its own challenges and in different ways. That can vary from time constraints to building regulations, and from weather conditions to challenges specific to the location. Our first project in New York was a very large apartment on Fifth Avenue that we were commissioned to renovate completely…within a time-frame of three months. That was a bit of a challenge. We managed to deliver, and the result was great. That client has been with us ever since.

Read more: Rosewood’s flagship hotel opens in Hong Kong

4. Is it important to develop a signature style as a designer?

I would think so, definitely. How would you be able to differentiate otherwise? What would be the added value for clients to come to you? Even more important is being consistent when it comes to your signature. Staying true to your values and identity. We have been designing for over 35 years now, and although our designs have evolved, we still maintain the same signature. I think that that is also the reason why we are still able to do what we do; balance functionality, aesthetics and individuality. Clean lines, strong axis, subdued colors and rich natural materials have informed our work from the very beginning.

Luxury interior of a bedroom with an outdoor bathtub

Bedroom interiors with a outdoor bathtub, designed by Studio Piet Boon

5. Do you have a favourite material to work with?

At Studio Piet Boon we like to work with rich natural materials. Not only because of the quality, look and feel, but also because they become even more beautiful over time. When we design something, we want it to last. Or at least last very long. Another material I like working with is concrete. Firstly, it is a strong and durable material, secondly, it’s honest and beautiful; sober and at times even breathtaking.

6. Are trends valuable in design or a hindrance?

That depends on how you go about them. You should use them in a way that you benefit from. It becomes a hindrance if you have to unnaturally adapt yourself for the sake of following a trend. I must say that we’ve never been trend followers. We observe the world around us and find inspiration in many things, and use this in our designs and creations.

View Studio Piet Boon’s full portfolio:

For more information on Half Moon Bay Antigua visit:

Kitty Harris

Reading time: 4 min
Vilebrequin model cactus

Roland Herlory, CEO of luxury swimwear brand Vilebrequin continues our Luxury Leaders series. He speaks to LUX about Saint Tropez’s 1970s rock’n’roll lifestyle, the influence of social media and working in St. Bart’s

CEO of Vilebrequin

Roland Herlory

LUX: How would you describe the Vilebrequin lifestyle?
Roland Herlory: When you think about Vilebrequin, you think about holidays and fantasy. About having a good time, relaxing, and sharing privileged moments with your loved ones. Vilebrequin wants to make this feeling of “lâcher prise” last all year long. Our style is elegant but casual and fun at the same time.

LUX: In the fast expanding luxury market, is heritage still as significant?
Roland Herlory: Of course it is! We were born in St-Tropez in 1971. At that time it was just a little harbour where many artists and icons gathered. It was a time when carelessness was allowed and freedom was in the air. Brigitte Bardot , Gunter Sachs, Françoise Sagan  …They all met and had fun together. It was rock’n’roll at that time and Mick even married Bianca Jagger in St-Tropez in 1971. Now times are different, but Vilebrequin still claims its St-Tropez 1970’s roots! It is very important because no other swimwear brand has this kind of heritage and expertise – apart from probably  Eres  created in 1969. Most of our clients work throughout the year in dark suits. Its only during their holidays that they allow themselves humour and freedom. Vilebrequin’s expertise is this delicate fine line between elegance and the joy to play. This is part of our heritage and we will keep working around this. The secret about men is that they embody strength when they feel comfortable with their bodies. Only then, they wear green elephants or pink crabs with an ultimate, male allure. For me, this is the St-Tropez spirit of the seventies for which Vilebrequin is still a symbol.

Read next: LUX takes a VIP tour of the Monaco Grand Prix 

LUX: What makes a product truly luxurious?
Roland Herlory: Quality is restless. The characteristic of real luxury is to always strive for more. For our golden swimsuits, it was our Italian embroidering company that came up with the idea to work with threads of real gold. Now, there are 15 grams of pure gold embroidered onto these special editions, plus 2 sapphires for the ends of the cords. Half of the 80 pieces that were produced were sold out in a second.

LUX: What are the most challenging issues you face as a CEO of an international business?
Roland Herlory: We always need to evolve. We still have the same ocean vocabulary but we always need to reinvent our classic, with the iconic turtle becoming bubbly or 3D. We don’t follow fashion, instead we are guided by our technological advances. What makes the human hand also allows us to progress stylistically. Today, thanks to ink jet printing, we can reach qualities of unsurpassed delicacy on a fabric, which is nevertheless extremely difficult.

Read next: LVMH’s Jean-Claude Biver on the singleness of real luxury 

LUX: How do you balance business with pleasure?
Roland Herlory: I live 10 days each month in St Bart’s, but I’m not at the beach as often as one might expect me to be living in the Caribbean. Having lived in St Bart’s for 15 years, you tend to look at the beach in a different way to tourists. If you’re were on holidays there, you would probably spend the whole day at the beach. But I work there, even if people don’t believe me when they hear ocean waves in the background of a phone call. The rest of the time I live in Geneva and Paris, travelling from subsidiary to subsidiary. I am moving around a lot.

LUX: How has the rise of social media affected or influenced your business decisions?
Roland Herlory: Under the #Poolside365 this year, and #SummerAllYearLong last year, fashion and lifestyle bloggers presented their favourite pools on the Vilebrequin blog and social networks. The whole digital Mise en Scène is a trend that is represented by these bloggers. Tradition stays alive if you inject modernity. It’s a skill I’m well accomplished in, having been at Hermès for 23 years. Tradition can become a part of the past very fast. We need these bloggers to add part of the modernity.

Read next: Bringing back the sounds of the seventies 

LUX: You’re a pioneer facing increasing competition, how do you deal with that?
Roland Herlory: You have to keep on fighting to maintain the level or to improve something. For example, quick dry was a big challenge during the last two years. The new collection dries three times quicker – I don’t know if I should even be telling you this yet – but my dream is to make completely water-resistant swim shorts. We are working on it, with nano-technology . But I don’t want the competitors to know more. Fabrics that dry fast are easy to be found, but they are thin and technical. When you leave water in such a fabric it sticks to your legs. Bad for selfies…Our material is- thanks to an elaborate fabrication process and incredible expertise – the ultimate elegance. Wet or dry , the swim shorts keep their look. But still the easiest solution for the problem is a second pair of shorts: one for the water, one for the beach.

Commercial shot of Vilebrequin swimwear

Vilebrequin menswear

LUX: What are the most important developments for Vilebrequin this year?
Roland Herlory: Vilebrequin was created 45 years ago so for us, this is an age of maturity. We will open more shops in Asia and Australia. We have been developing accessories, including shoes and soon sunglasses. We grow at our own rhythm, step by step. We will continue creating more products.

LUX: How do you relax?
Roland Herlory: The best way to relax is yoga. Otherwise, when I am home in St Bart’s, on a beach at sunset.


Reading time: 5 min