A brain scan at Preventicum: is it a work of art, is it a 3D brain scan – or is it both?

Whether you’re 25 or 65, how can you be sure your body isn’t going to deliver you a health shock in the near future? Using the latest technology and analysis, you really can discover any upcoming bumps in life’s road – and take action to avoid them. LUX spends a seamlessly organised day at Preventicum, a leading clinic in London, to find out how it works

One hears the stories, whether they involve friends, family or even ourselves. Someone is in the best of health and then suddenly, from nowhere, they suffer a catastrophic health event – a life-changing condition such as a heart attack or stroke or, even worse, a life-ending condition. Or they discover they have a nasty form of cancer that hadn’t been spotted in time.

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It can happen to young people, old people, fit people, unfit people, fat people, thin people—anyone. It’s part of life’s gruesome game of roulette. And we can’t do a thing about it, right?

Wrong. That would be thinking rooted in the 20th century. And while the past few decades may not have brought the firework-studied breakthroughs in medicine that we saw in previous eras, such as the discovery of penicillin or the first heart transplant, they have, quietly but highly effectively, brought major advances in preventative medicine.

The scan in action using Preventicum’s state-of-the-art technology

However, there is a lack of precision around the definition of preventative medicine, which means people can sometimes be misled. Some practitioners might describe changing your eating habits, or having superficial checkups as required by a health insurer, as preventative. But these are scratching the surface.

To find out how preventative medicine should work, we paid a visit to Preventicum. This is a discreet clinic in central London that sets itself out as a leader in its field and is located in a standalone building, modern and full of interesting art (we had to note).

On the day, we arrived bright and early and were ushered into a well-appointed suite that would be ours for the day. Ahead of our blood tests, we were under instructions not to eat anything, but were assured that copious snacks and drinks would be served later on.

Dr Ying-Young Hui, Preventicum’s Medical Director, in consultation with a client

There followed a series of MRI scans, visual skin checks, ultrasounds and other inspections—nothing painful or invasive. In fact, the whole day was less invasive than a dental appointment. We had opted for the Optimal Assessment, which involved MRI scans for the brain, heart, abdomen and pelvis as well as BrainKey, Oxygenation-Sensitive Cardiac MRI (OS-CMR) and a musculoskeletal region. It also included more than 50 blood tests checking for markers related to organ function, inflammation, cardiovascular risk, hormonal balance and nutritional status. We also had a PLAC blood test to measure for inflammation in the blood vessels.

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The brain scan was converted into a 3D plan of the brain, giving a pretty thorough analysis of risk factors there. No MRI is failsafe, but it’s like having a very good examination of your car without actually taking the engine apart (a doctor friend’s analogy that we like).

A radiologist consultation at Preventicum

The most impressive thing about Preventicum was the way everything was joined together efficiently in one place, and then interpreted by one of Preventicum’s expert team of doctors with the prior input of other specialists. It made having the most thorough body tests you can imagine more like a day at a spa. Perhaps what prevents (if you will excuse the pun) more people from doing this is nothing other than the inconvenience that would otherwise be incurred of having to rattle in and out of various medical places at various times and trying to get the results to all join up. That would be irritating enough for anyone with medical knowledge, but pretty daunting for those outside the field, who would have to explain to one specialist exactly what their results were with another specialist and the conversations they had had, and so on.

Try doing this independently and it will feel as if you have spent days doing the equivalent of speaking to a call centre and filling them in each time on the last call you had. Plus all the waiting times. At Preventicum, not only does everything happen in one day, everyone knows exactly who you are, what you are here for and ushers you seamlessly from consultations to tests.

And what about the scans, examinations and inspections? Well, everyone has a different tolerance of these things. Armed with the knowledge that MRI scans are not remotely harmful—they involve no radiation and, unlike x-rays or CT scans, you could spend every day of your life in an MRI scanner and emerge feeling perhaps a little bit as if you had been in a permanent loop of heavy-metal concerts, but no more than that—we hunkered down and had a good time listening to music through the headphones. The most enjoyable part was seeing our brain scans, which looked so much like artwork that we requested to reproduce one for this article.

An MRI scanner at Preventicum, where they have state-of-the-art technology

In all seriousness, we were being given inspections that between them would pick up pretty much anything that could cause us to have one of those catastrophic events now or in the future. Some people might say they would rather not know—which frankly is irresponsible to both yourself and your loved ones. Because with medicine these days, if you do know, then with the majority of conditions that can be picked up with a thorough preventative medicine check like this, you can do something about it, either treating the condition so that it avoids long-term harm, or potentially saving your own life from a dramatic event that will now not happen. And if you get the all-clear, well that’s all good too, no? For the price of a fairly middling holiday in the Maldives, we think it’s a sacrifice worth making — and most LUX readers won’t even need to sacrifice the Maldives trip for a day at Preventicum.

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The day ends, after a relaxing meal (ordered previously) in your room, with a conversation with your extremely smart and affable Preventicum doctor, with whom you will stay in touch for follow-ups as required.

Would we do it again? Hell, yes. Most people of wealth spend more on, say, updating their whisky collection or maintaining one of their cars each year than it costs to spend one well-organised day here, either finding out that you are fit for the next few years or discovering what’s wrong and what to do about it. And it’s all joined up.

preventicum.co.uk

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Anna Nash is the President of the family-owned Explora Journeys, a luxury cruise experience that is designed to feel like a private yacht

Explora Journeys is a rapidly growing luxury lifestyle brand aiming to recapture the romance of ocean travel with a growing fleet of small, highly curated ships catering to a younger demographic. LUX speaks with Anna Nash, the President, who is overseeing the family-owned company’s expansion

Anna Nash is on a mission. And, despite recently being appointed to preside over a fast-growing hospitality experience that encompasses travel, cuisine, wellness and, increasingly, art, she is adamant that it is not a luxury mission.

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Luxury, says Nash, is a “transactional” word. As President of Explora Journeys, she is seeking to define ocean travel, or cruising, as having cultural depth, elegance and promoting wellbeing, for a global wealthy audience. “We are looking to redefine the perception of cruising,” she says. “It has been seen as for a particular demographic or type of traveller. There are all sorts of stigmas that still exist. The industry has been defined around size and numbers, and we’re much more than that.”

Explora Journeys aims to feel like ‘a floating hotel whose address is the ocean’ – Anna Nash

Explora Journeys, which currently has two ships, with four more coming, is a little different. The restaurants, six on each ship, have à la carte menus and are so good that Nash, herself something of a gourmet, says she would happily dine at them if they were in Geneva, where she lives. There are no queues, and there are spa rituals as you might find in a luxury (that word again) hotel. You can also take in a permanent art installation by the British-Nigerian artist Yinka Shonibare.

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Nash took the helm at Explora Journeys after a long career at the top end of the hotel industry, working for groups including Aman and Orient Express (now Belmond). What was it like moving into the “ocean travel” part of the sector? Nash says there are similarities. “We talk a lot about being a floating hotel whose address is the ocean,” she says. But there are evident differences in logistics, and also in interactions. “We are asking for at least six nights of somebody’s time, whereas often in a hotel it’s two or three nights at most, with people tending to move on to another destination. We’re very lucky that we have our guests for longer. We can really get to know them and take care of them, and start to personalise their experience.”

One of the five heated indoor and outdoor pools of each ship

Nash says that, unusually for the cruise industry, around 30 per cent of their guests are first-time ocean-goers. “I want cruising to become part of the modern zeitgeist, to have relevance again, and for people to understand the romance, the ease, the fluidity that ocean travel brings,” she says. “We are the destination, but we also take you on to the next destination, so your time is maximised. I want Explora Journeys to continue to be the trailblazer that makes ocean travel relevant and cool again, and to lose the stigma that still exists around cruising. As a new brand, with maybe a slightly younger president, we can challenge those perceptions.”

For Nash, art, design, music and sport are key elements in attracting and retaining a newer audience. Explora Journeys works with Steinway & Sons to put together recitals with famous pianists. Then there is the British Library collection by Shonibare and the appointment of Jannick Sinner as brand ambassador.

Explora Journeys will add to its Mediterranean voyages with new ship Explora III travelling to the UK, the Baltic and Norwegian fjords, and on to Greenland and Iceland in summer 2026. Asia is on the agenda for 2027 and 2028.

The captain’s table – every part of the ship is fitted with the highest luxury

How does she see her leadership role in contributing to the ongoing project? “I very much see myself as a new generation, a new style of leadership,” says Nash. “I am hands on, rolling my sleeves up, leading by example. I believe you have to listen and observe and not take actions or make decisions too quickly.”

Read more: A conversation with artist-poet Arch Hades

Nash, who moved from London to Geneva when taking up the helm of Explora Journeys, says her greatest challenge is overseeing the privately owned company’s current rapid growth, scaling up while not diluting core values or the guest experience. “I am a firm believer of being in the office every day, having the team there, hopefully inspiring them and keeping us going through this exponential growth.”

Her energy and enthusiasm is infectious. Former colleagues speak of Nash’s work ethic, eye for detail, thoroughness, dedication and collegiate approach. All of which bodes well for life on board an ocean experience, which we think sounds rather, well, luxurious.

An Explora Journeys ship embarking on a Caribbean Journey

A day in the life of Anna Nash

Geneva-based Nash wakes up at 6am, checks emails over a coffee and goes to the gym by 6.30am. She is in the office by 8am, where she spends the first hour dealing with overnight emails and business.

“I have a lot of meetings through the day, almost back to back, on operations, on itinerary planning and deployment, on the sales and marketing strategy, on customer reviews and on where are we now and where we need to grow.

“I keep some of my day free, so I can help remove barriers and make the decisions that the team needs to be able to move on. I tend to forget to have lunch and then I realise I’ve missed the opportunity. So it’s often just a snack at my desk, unless I’m very prepared, which I’m not.”

She finishes her day by 7:30-8pm, when she goes home and has dinner with her husband. “Then I’ll probably clear a few more urgent things before retiring around 10.30pm at the latest.”

explorajourneys.com

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