British model Anna Proffitt. Instagram: @annaproffitt

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: 22-year-old British model Anna Proffitt has appeared on the catwalk for top fashion houses and graced the pages of many glossy magazines all while juggling a university degree and setting up a platform to discuss slow fashion. Here, she talks to Charlie about escaping to the countryside, sustainable shopping habits and reintroducing a ‘mend-it’ mentality.

Charlie Newman: Firstly, can you tell me about your background? Where did you grow up?
Anna Proffitt: I actually just moved back to the village I grew up in, I missed the countryside and Derbyshire folk when I was in London full time! I’m from a tiny village near the Peak District that’s all hills, fields and forests. I love it now, but not so much when I was young, I thought it was very boring. Everything was very quiet, my primary school class only had nine students. I remember passing my driving test in about four months so I could have some freedom! Now I’m so happy to live in the quiet, I can hike, climb, run and see the horizon all the time. I’m much more productive when I’m here, it’s all the clean air.

Follow LUX on Instagram: luxthemagazine

Charlie Newman: Were you always interested in fashion fashion?
Anna Proffitt: It’s the classic story of someone from the middle of nowhere seeing fashion as this glamorous escapism. I had a subscription to Vogue when I was 14 and fantasised about what it would be like to work in the industry. I did Fashion Design at College then Fashion Communication at University. Midway through studying I was scouted by an agency in Milan and went there in my summer break. When I came back I decided that I wanted to pursue it properly so applied to London agencies online and Models 1 signed me. Having worked for three years now experiencing the ups and downs, I am so grateful for the opportunities that have come out of it and know how to make it work for me. I have great respect for models, you have to be very strong and grounded to succeed.

Instagram: @annaproffitt

Charlie Newman: How easy was it to manage both modelling and studying?
Anna Proffitt: I studied at Nottingham Trent University so I was on the train to London pretty frequently. At times, it was hard to juggle as my course was very intensive. I am naturally organised and hard working so I made it happen, I wrote a lot of my dissertation in queues for Fashion Week castings! I don’t think I would have done it in a different order as my modelling career helped with my course, it inspired and influenced a lot of the projects I did. I had a real industry perspective so could tune my projects to what actually happens in fashion, not just what I read about. I’m lucky to have had truly supportive agency that respected my studies and asked how I was. The stress of third year really took its toll on me so I took a long break from modelling but with a great team, I came back and walked Celine in the September after graduation.

Charlie Newman: In my opinion, catwalk modelling is the most gruelling part of the industry. How do you get through fashion week?
Anna Proffitt: It really is! I’ve certainly not always thrived in it, you have to be so in tune with yourself and able to ignore a lot as the nature of the process strips away your self-worth very easily if you let it. But then you have to be in it to win it. It’s all about the balance of knowing what is right and safe for your physical and mental health whilst allowing your ego to take you into that model mentality. I have a much stronger sense of self now, I guess it comes with age. So fashion week wouldn’t be so gruelling for me now as I know how to keep myself level.

Read more: Truffle making & Michelin-star dining at St. James’s Hotel & Club

Charlie Newman: What has been your favourite show to walk in and why?
Anna Proffitt: Celine is the biggest show I’ve walked yet and it was amazing to be surrounded by some of the biggest names in the industry. It was fascinating to see how a big fashion house works and be a part of the hype around Hedi Slimane’s first season at Celine. As a dressmaker myself, it was a dream come true to see how expert tailors fit the garments and discuss fabrics. I love Paris so much too, being able to spend 3 weeks there was amazing. Travel is definitely the biggest perk of the job!

Charlie Newman: Other than Celine, what’s been a career highlight so far?
Anna Proffitt: I loved the shoot I did for Wonderland Magazine with Campaign for Wool. It was all about championing British industry and conscious consumption which I am extremely passionate about and it was also my first glossy magazine shoot. I ended up collaborating with Campaign for Wool on my final major project at University. It’s so fulfilling when you meet lovely people on a job that you get on with and can work with on other projects.

Charlie Newman: Who do you look up to within the industry?
Anna Proffitt: I look up to the Ateliers of Haute Couture, they are some of the most skilful and talented people on the planet. My favourite artists in the industry are Rei Kawakubo, Tim Walker, the late Alexander McQueen and Christopher Simmonds.

Instagram: @annaproffitt

Charlie Newman: How did you come up with the concept for The Idle Hands Collective?
Anna Proffitt: Idle Hands is a platform that discusses conscious consumption in the fashion industry. It started as a way I could visually explore the topic so more people can join the conversation. I am passionate about the craft of fashion and using what we already have, there are so many amazing clothes in the world we don’t need to make more, especially more that are made from plastic and fall apart after one wear. I want to champion quality over quantity and prove you don’t have to forfeit your aesthetic in the slightest to dress sustainably. The blog consists of think pieces about sustainable fashion and features people, makers and communities that are paving the way. It goes alongside my vintage and up-cycled business which I have on Depop and my Instagram.

Read more: Why Spain is best for cultural travelling by Geoffrey Kent

Charlie Newman: As consumers, how can we make our approach to fashion more sustainable?
Anna Proffitt: Stop buying crap clothes! Why would you want to put your hard-earned cash to something that you know will only last you about two months? I would love to see a massive shift in consumer mentality that champions quality items over anything the fast fashion brands give you (which are inherently made to be disposable). I would love for charity and second-hand shops to be destigmatized and a ‘make do and mend’ mentality to be reintroduced. In this consumerist society, we can vote with our wallet, so make your money count.

Instagram: @annaproffitt

Charlie Newman: Who are your favourite sustainable brands?
Anna Proffitt: My favourite sustainable fashion brands are: Paloma Wool which is ethically made in Barcelona, Girls of Mars, FARA Charity shops because they are usually nicely presented and Rokit Vintage (my favourite is the Covent Garden branch). I am currently using a face oil by an independent maker called Lovely Skincare based in Sheffield and I use Neal’s Yard too as their green credentials are to be envied.  The Body Shop and L’Occitane have recently teamed up with TerraCycle so you can recycle all beauty empties in store, which is quite revolutionary. The best places to shop are always local; support your local community. Shop your local markets, greengrocers, hardware stores, charity shops and book shops.

Charlie Newman: Lastly who is your role model of the month and why?
Anna Proffitt: My role model of the month is the climber Nina Williams. I watched her documentary at the Reel Rock Film Festival and I am in awe of her mindset and strength. Go check her out!

Follow Anna on Instagram: @annaproffitt

British model and founder of Wilder Botanics Rachel Boss. Image by Aaron Hurley

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: British model Rachel Boss has had a longer career than most, shooting with industry legends including the late Peter Lindbergh as well as appearing in all the Vogues, the Pirelli calendar and numerous fashion brand campaigns. Alongside her husband, she recently founded her own brand Wilder Botanics, which specialises in holistic products created from organic, wild ingredients. Here, Rachel opens up about the tough side of modelling, becoming an entrepreneur and her aspirations for the future.

Charlie Newman: Let’s start at the beginning. What was your childhood like?
Rachel Boss: I grew up just outside of Manchester. I had the perfect mix of countryside and being on this great music city’s doorstep back in the late eighties early nineties, so I was constantly going to gigs when I could. We lived in this beautiful old farm, not that we used it, but my mum only ever cooked using home grown vegetables. I went to a convent which wasn’t great! I went there from 3 to 18 years old as a day pupil. Looking back it had a huge effect on me with the guilt that comes from Catholicism. It was awful, it was heaven and hell, it was retribution. My mum stuck up for us by not letting us do confession: what 7 year old has anything to confess? That’s why I had my confirmation much later because you can’t get confirmed without having confessed. I haven’t been to church in a long time now but it’s still in there. I remember going to school and seeing these propaganda posters and being so appalled by these extreme elitist views, but in reaction to this quite a few of us were rebellious. The young nuns were slightly more liberal singing Kumbaya with us, whilst the elder ones were just dreadful. The only two male teachers were science teachers which meant that we really weren’t pushed to do science – things have changed hugely since then. Safe to say, I would never send my children to a convent, in fact I went the complete opposite and sent them to a school where they call the teachers by their first name!

Follow LUX on Instagram: luxthemagazine

Charlie Newman: How did fashion come into your life?
Rachel Boss: I can remember always being taller than my peers and everyone telling me I could be a model but I never even considered it because modelling wasn’t a career back then. I saw fashion as my escape, it was my ticket out of Manchester. Interestingly, people from Manchester generally always stay there, they don’t often move. I don’t know whether that’s typical of most towns but I couldn’t wait to get away. University was never on the cards for me, it wasn’t even something I wanted to do and I don’t know why because later on I went to study off my own back. Even though I didn’t go to university straight after school, I still want my children to because I hate the idea of them being out in the world without a purpose. When I left school that’s exactly how I felt, so when I got asked to be a model I took the chance. I was staying at a friends house in Dublin and then somebody asked me to do a show for John Rocha. From that show an agent picked me up, it’s not a very glamorous story! In that first season I worked for John Rocha, Katharine Hamnett and a few other Irish designers. After that, I came back to Manchester and then moved to London at 19 years old so I was a late starter for a model.

Charlie Newman: What were your early experiences of modelling like?
Rachel Boss: Once I signed with an agency I was whisked straight away off to Tokyo, and I didn’t really like it. Whenever I see friends who were also models at the time we look back now and realise that actually we really weren’t treated right as teenagers. Thank goodness for the way my mum brought me up else I would have ended up in some compromising positions. People were always saying to me, ‘Why don’t you relax? Why don’t you go to that club? Why don’t you go out for dinner with them?’ But I wasn’t having any of it which meant that I was spending a lot of time on my own. My first trip was to Tokyo for 4 weeks which was a real eye opener, it was like a cattle market. We weren’t marketed as human beings, never having time to eat or break. Then at night we had to go to club openings which was just not my thing. I left Tokyo with not very fond memories and from there went onto Paris after a brief stint at home in between.

Read more: Artistic visions of Louis Roederer’s Brut Nature 2012

Charlie Newman: Paris is the centre of old school fashion houses, and with it often comes an old school mentality. Did you come across this and how did you deal with it?
Rachel Boss:  I really struggled in Paris because the French bookers were always the toughest. We’d be staying in a model apartment 25 years ago for 600 euros a month and it would be a mattress on the floor, with no light bulbs, nothing in the kitchen and with 6 other girls in the flat, it was completely wrong. Even though I was a tiny bit older than my peers, I felt a lot younger because most of my friends within the industry were from cities so were a lot more streetwise than me. They were in the right crowds immediately, whereas I was very far from it. I must have been really hard to manage because I was forever saying, ‘Sorry but I’m going home now!’ I realise now that I was suffering with anxiety without even realising it because anxiety disorders weren’t discussed then. I remember berating myself thinking, ‘What’s the problem? All you have to do is get on that plane, go to the hotel, get up and go to the job.’ I remember forever talking myself through it and every time on the plane home I’d congratulate myself. So it wasn’t an enjoyable period for me but then again I did have a couple of years which were just incredible. That was when everything changed.

Image by Aaron Hurley

Charlie Newman: What changed exactly?
Rachel Boss: I moved to New York in 1991 where I stayed for a year, and then I moved back there at the age of 25 which was just fantastic because there was a real resurgence of health in fashion. The heroin chic look was out and the more healthy, robust girl was in. People were waking up to the benefits of nutrition and that really opened my eyes to what I wanted to do. I went to an amazing Ashram in upstate near Woodstock, where I learnt the teachings and philosophies of yoga and meditation. I had the time to really read and expand my knowledge whilst I was in New York purely because all of my work was based there and I didn’t have to catch a flight all the time. But by the age of 26 I was moved to the ‘Classic’ table and was told I was past it. That had a real effect on me mentally because I suddenly woke up to the idea that I was a woman and I needed to have a family. I was being portrayed as a 46 year old woman at 26 which I wish I hadn’t agreed to. Afterwards, I just tucked myself away and studied and studied at the Holistic Health college. I was studying to be a Naturopath alongside Nutrition, Homeopathy and Iridology which is recognising genetic traits through Iris formations. I love it because it’s one of those subjects where you’re forever learning.

Charlie Newman: You published Super Herbs: The best adaptogens to reduce stress and improve health, beauty and wellness in 2017. How did that come about?
Rachel Boss: I was approached by The Little Brown publishing house after having just given birth. I remember being so incredibly exhausted at the time and without thinking I went along to the meeting. I remember thinking in the meeting at this really smart office, ‘What the hell am I doing here? I am so tired, and here I am saying that I can write a book!’ I think it must have been the endorphins that come with breast feeding! I wrote it like a job, or studying, so I was really strict with deadlines. I so enjoyed writing it. The book focuses on the history of the herb. It’s a really easy read and helps direct you on how to slot herbs into your life and make you feel better. When you have a chronic illness quite often you get used to it (unless it’s acute) and you end up ignoring it, like chronic digestive issues for example, but in my book I explain how herbs can help you. I also highly recommend reading Rosemary Gladstone and Christopher Hedley’s books. Christopher was my tutor and is simply amazing.

Read more: Designer Philipp Plein on mixing business with pleasure

Charlie Newman: You’ve had such a long and diverse career in an industry that is notoriously short. How has your career developed as you get older?
Rachel Boss: I was more editorial at the beginning, but then I really pushed for it to become a money earner. When I came back to London I was doing the likes of John Lewis, Marks & Spencer and Next, which was great money! There was a time when I was doing everything in London and it was just fantastic, I could drive to work, I absolutely loved it. But then of course they move on as they always do and have to. I’m also very aware that I’m extremely tall to be doing commercial work. I’m just over 6 foot so I’m extremely grateful to them for being so kind to me, most of the other models were 5’9. However, the other day I did my first editorial shoot for a while with the wonderful Renaissance magazine. I met this amazing guy who was Turkish but brought up in Sweden, the hair and make up was from Tokyo and the stylist from America – we all just couldn’t stop talking! I’ve always loved that part of fashion, every shoot has a real mix of people from all over the world. Perhaps it’s because I’m older and more confident, but I feel as though I’m no longer seen as an object that has to be moulded to other peoples desires. I am my own person whilst modelling now.

Charlie Newman: Looking back at your career now, what do you wish you had done differently?
Rachel Boss: My career has forever been in flux between forcing myself to do the job and then retreating. Even when it was French Vogue or shooting with Peter Lindbergh, it was terrible because in my head I just wanted to run for the hills. I look back now and wish I just got on with it for four years and then left. But instead I dragged it out over decades! Often when I left a city I would leave an agency too because then I felt like I could always start again and have a fresh start. The agencies were always very damning of my opinion when really it should have been a joint decision, but luckily I had one wonderful agent who understood that when I said no, I meant no. I became very good at saying no because for years I’d forever been a yes man. As a result, I had a reputation for being difficult. It’s been an interesting journey. Talking and reading about the past now amongst friends and colleagues makes you realise how intense it is as a job.

Charlie Newman: What advice would you give to young models now starting out?
Rachel Boss: Please enjoy it and don’t take it too seriously. I was forever being told that I was ungrateful because I didn’t want to do the jobs, but really there’s alway someone else who will do the job. If it’s not your route or desired path don’t do it.

Charlie Newman: What has been a career highlight for you?
Rachel Boss: I think it’s got to be living in all the cities. I loved working in New York and Morocco and even though living in Paris was hell, I’m so pleased I did it. Now I know all the areas and I met Yves Saint Laurent and so many other incredible people. I was lucky enough to have a good wage so wherever I was, I did whatever I wanted. If there was some restaurant I wanted to go to, I’d try it, if there was anywhere I wanted to go to, off I went. I was very, very happy with my own company, which was hugely beneficial for me because I’d got into such a huge state of panic before where I felt as though I always needed to be with someone, so that was a huge turn around for me. It’s so important to have times in your life, especially when you’re young, to go off and do your own thing because you’ll probably never have that time again. Even if you do get the opportunity to do it when you’re older, your mind is constantly elsewhere and wanting to be with your children. So for me to have had that time was something I really relished. It’s so important as a human being to sit by yourself and be happy.

Rachel and her husband Charlie co-run Wilder Organics, doing everything from the making of products to the selling.

Charlie Newman: What made you decide to start your own company?
Rachel Boss: The company was talked about for years. I was so aware that herbs were still seen as something a bit odd or witchy or something that only people wearing linen and blankets could prescribe to and I didn’t like that! It was the same with when I went to my lectures too. It was all too intense and I wanted to prove that you could be interested in Naturopathy, whilst also enjoying a glass of wine with a steak. The whole idea for Wilder Organics was about bringing herbs into the contemporary lifestyle and fitting it into the everyday. Before it was only really Neal’s Yard, but within the past 5 years I’ve seen a huge surge in interest.

Read more: Island paradise at the Ritz-Carlton Abama resort in Tenerife

The Wilder Botanics boutique, Broadway Market

Charlie Newman: How did you make Wilder Organics a reality?
Rachel Boss: It started with me creating a herb infused body oil and two teas. I asked my friend Lerryn Korda, who is a beautiful illustrator of children’s books, to design the beautiful labels for me. Each type of herb has a different illustration because I really wanted to draw people back to nature and get them to recognise what they’re actually drinking, and maybe even encourage them to go and pick the leaves themselves. This was back in October 2017. I had a little stand at this wonderful sale that supports creatives called The Hand Sale in Kensington and everything sold! I didn’t know what the whole worth was of my product so that’s when my husband swooped in, and he’s totally immersed in it now. It’s just us two and one other person who comes in every so often. We do everything, from the making to the selling to the wholesaling. Everything is biodegradable and recyclable nationwide, it can even be put into your compost. All of our products are recyclable grade 7 which means all councils recycling systems will accept it, which sadly isn’t the case for a lot of other products out there.

Charlie Newman: Where would you like to see Wilder Organics in the future?
Rachel Boss: We would really love to see our beauty products in Liberty because we’re obsessed with everything in there! We have endless ideas for the future, but I’m particularly excited about delving more into women’s health. Alongside our 10 stockists, we’d also like to be stocked worldwide, but without ever losing the core values of our company.

Charlie Newman: And finally, who is your role model of the month?
Rachel Boss: It’s got to be women for me, I love women in every form. If I had to pick one individual it would probably be Julianne Moore, I think she’s just heavenly. My friend works with her who’s a make up artist and said she’s the real deal, she’s true to her persona, so kind and brilliant. I was listening to Zadie Smith on Radio 4 yesterday and I thought she was just amazing, partly because she doesn’t appear to be a people pleaser. I grew up in a generation where everything was about being liked, fitting in and not being a burden. I really rock boats with that even now. I hope my children are like that, I tell my children all the time, just because someone’s an adult it doesn’t mean they are right.

Discover Wilder Botanics’ range of products: wilderbotanics.com

Models and musicians Sonya and Anna Kupriienko. Instagram: @bloomtwins

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: Ukrainian twins Sonya and Anna Kupriienko have shot for the likes of Vogue, Numéro, Wonderland, Stylist, iD and Tatler, whilst storming the music industry under the guise of The Bloom Twins. Here, the twins talk to Charlie about touring with the likes of Nile Rodgers, their love of Billie Eilish and staying true to yourself.

Charlie Newman: Have you always been interested in music?
Sonya Kupriienko: It might sound crazy, but music has had a place in our lives since the very beginning, and by that we mean from our Mum’s tummy! Apparently, we were taught to appreciate music from the inside, our parents would place headphones right at Mums tummy to make us curious about music even then. It was, therefore, inevitable that we started singing or copying sounds before we could talk, so even though we feel sorry for our parents hearing our music 24/7 with double power from us, it was completely their fault! We went to music school aged five where we both learnt to play piano and how to harmonise together.

Follow LUX on Instagram: luxthemagazine

Anna Kupriienko: Even though the classical music we learnt at school was very brain awakening, there was very little emotion which was probably because we were so young. Since then we have found ourselves striving to do the opposite of what was asked of us at school. The beginning of our music career ironically started from fashion. One model scout had stopped our sister Vera on the street and asked her to come for a proper meeting to his agency. Vera brought us with her and we couldn’t believe ourselves when he said he wanted to do a photo shoot with the two of us, but sadly not with Vera. The rest is history, he posted a photo of us on Facebook, and our current managers Lenka and Juzzee commented saying these twins are so cute, to which he replied saying they also love to sing. This is how the meeting was set up, and how fashion and social media has changed our lives dramatically. We are also forever grateful to our parents, who not only encouraged our love for music, but also put it to good use.

Charlie Newman: What music did you listen to growing up?
Anna Kupriienko: We were deeply influenced by our parents’ choice of music, which consisted of mainly English bands or artists such as The Beatles, David Bowie, Duran Duran so that’s why it felt like a dream come true to move to London, and later on to also share the stage with Duran Duran themselves around the globe.

Instagram: @bloomtwins

Charlie Newman: You’ve toured alongside some huge industry names including Nile Rodgers, Chic and Seal. What did you learn from this experience?
Sonya Kupriienko: We have learned to dream and not to be afraid of obstacles such as language barriers, being too young or too pretty to sing. That all goes away once you are fully committed and blinded by the passion that it becomes impossible to look the other way.

Anna Kupriienko: The obstacles seemed so small when Duran Duran treated us like equals and supported us when we needed it the most-right before going up on stage in front of tens of thousands of people. This meant, and still does mean the world to us, we will always be look up to them.

Read more: Spanish artist Secundino Hernández on flesh & creative chaos

Charlie Newman: What’s been your favourite gig so far?
Sonya Kupriienko: Honestly, every gig feels incredible because they’re always so different. I can never pick the best gig. You live in the moment and that moment will be different tomorrow. The whole magic of playing live lies in the changes, whether that be the wrong note, a slightly different solo, or improvisation. In fact, the whole performance is improvisation, you follow the feeling that leads you nowhere, because it’s not a contest, but a beautiful journey that wants to keep continuing.

Anna Kupriienko: I have a tendency to always like the next gig because there are always so many things to improve, the sound or the performance. The form of Dark Pop can never stay the same, it changes every time, so we just need to water it to bloom.

Instagram: @bloomtwins

Charlie Newman: What are you working on at the moment?
Sonya Kupriienko: We have a single coming out on October 11th. It’s called FF that isn’t only an abbreviation of the title ‘Free Fall’, but also stands for F**ck Fame. It might be because we are tired of proving to ourselves that we are good the way we are, or maybe because throughout our journey we’ve witnessed complete despair for success, when in our opinion we should care more about the art. In the music industry it is definitely challenging to stay true to ourselves, especially having bills to cover, but we just don’t see ourselves happy being somebody else and taking somebody else’s opportunity.

Charlie Newman: What is your creative process like?
Sonya Kupriienko: We don’t always write with just the two of us, we also like to collaborate with other artists or writers. It’s an incredible feeling to have a few people in a room working as one. When people say there’s a magic in the room, that’s what they’re talking about, the collaborative process, everybody’s creative needs are being fulfilled. It’s a collective euphoria.

Read more: Ferrari designer Flavio Manzoni on collaborating with Hublot

Anna Kupriienko: Personally, I love to work by myself and with my sister creatively, but it’s refreshing to work with other people too. Weirdly, you learn more about yourself and your capabilities whilst working with strangers. I guess to learn how to swim you should be thrown into the ocean.

Charlie Newman: If you could collaborate with anyone in the future, who would it be?
Both: Billie Eilish!

Anna Kupriienko: It’s a rare occasion where the two of us agree on the same artist. Billie is insane, she’s so her. You know what? I’ve never heard anybody sing those kind of songs and looking that way, she’s so real.

Sonya likes RnB, whilst I like electronic and underground music. Billie has the perfect mix of all the genres we like.

Instagram: @bloomtwins

Charlie Newman: What advice would you give to any young aspiring musicians or models?
Sonya Kupriienko: Be you. I know it sounds so cheesy, and you are probably thinking I should have come up with a better answer, but honestly, just be you. Let’s start with the visual aspect that most of us occasionally struggle with. Being a model isn’t easy at all, as you are being classified by the parameters/features you were born with. Even though we know self esteem might not always be supportive of being comfortable in your skin, that’s exactly what you need to do. Walking into a casting, or a job interview with confidence makes a big difference. Not only will you feel like ‘Dang, that felt great’, but also people around you will feel your confidence. Same with music, walking into a room of writers, you have to be able to relate to your song, or to stand your point, because even though it’s a collaboration, everybody should believe in it. If you are a singer and you can’t relate to it, how will the audience?

Anna Kupriienko: As David Bowie said, “Don’t try to fulfil other people’s expectations because that’s when you produce your worst work.” You have to stay true to yourself. Everyone’s life is full of ups and downs, but if you don’t love what you do you diminish the chances of the ups and elongate the downs. If you give up on who you are, you give up on everything!

Charlie Newman: Apart from Billie Eilish, who are you listening to right now?
Sonya Kupriienko: Dua Lipa has got a great vocal, she is technically equipped, and I respect that.
Anna Kupriienko: I love James Blake and Bon Iver and loads of underground artists that many people haven’t heard of. I just like to experiment with the sound, hence I like underground and that’s why I have thousands of songs in my playlist!

Charlie Newman: Lastly, who is your role model of the month?
Anna Kupriienko: For me, it’s got to be John Lennon. His music has such great value, not only because of how perfect it sounds, but also for the message it delivers, and this has helped a lot of people through their darkest times. In my opinion, the lyric has got almost childish quirkiness, but such deepness that it is hard to not feel anything. The reason why people make music is solely personal. For some it’s a way to find themselves whilst others create music to bring people closer together by drawing attention to global matters, whether that be the planet, politics or love and peace. I feel like that’s the best way to do what you love, by helping others you are simultaneously helping yourself.

Sonya Kupriienko: My role model is Greta Thunberg. She was only 15 when she first took time off school to protest outside the Swedish parliament, calling for better climate action. It must have felt so annoying considered too young to know better when it’s hard to see grown ups taking our future away from us youngsters. She has now connected with at least 4 million people (her Instagram followers) only a year later and has driven other people of all ages to do the same: save the planet.

Follow the Bloom Twins on Instagram: @bloomtwins

Model and founder of Metizo chocolate, Avril Guerrero. Instagram: @_avril_guerrero

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: Having already modelled for twelve years, Avril Guerrero has enjoyed a longer career than most. She has appeared in campaigns for the likes of Victoria’s Secret, Moët, Uniqlo, Avon and Garnier, and has recently launched her own organic chocolate company Metizo. Here, she chats to Charlie about the lessons she’s learned from the fashion industry, running a start-up and tackling issues of sustainability.

Charlie Newman: Firstly, please can you tell us about your childhood and your journey into modelling?
Avril Guerrero: I was born and raised in the Dominican Republic until I left to work in New York aged 16. I went to New York literally the day after my high school graduation never to live in the Dominican Republic  again. I got into modelling through my cousin who was an actor at the time at home. He put me in contact with my first mother agent in the Dominican Republic, who then put me in contact with US agencies who I later signed with. I was with MC squared for 10 years, they were like the family to me. They were the perfect agency to start my career with and now I’ve moved to Fusion, who I signed with about two years ago.

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Charlie Newman: How did you find moving to New York?
Avril Guerrero: The contrast was huge. Honestly, I think there’s something about being so young, you don’t think about things so much. It wasn’t as big a cultural shock as you would expect. If I had to do that again now, it would probably be a much bigger shock, but at the time it just felt right, it was so much fun! The funny thing was that I didn’t even speak English! But it was great because I was so bubbly, thinking back I was just smiling all the time. It was impossible to book me a job where I wasn’t smiling, I wouldn’t have known what to do! I don’t really remember being particularly anxious or nervous.

Charlie Newman: Were you always interested in fashion?
Avril Guerrero: My family aren’t into fashion at all, they’re far more focussed on sports. In fact, all of my aunts on my dad’s side are basketball players, two of which are in the hall of fame in the Dominican Republic for basketball! Fashion wasn’t necessarily something I was seeking, it just happened.

Instagram: @_avril_guerrero

Charlie Newman: What have been your career highlights so far?
Avril Guerrero: I’m embarrassed to say that I don’t really know. I feel like I’ve had an extremely steady career. I’ve never had that career where you’re suddenly thrust into the spotlight with one big job. I’ve had a very progressive career always in more commercial realms. In Paris I do mostly beauty and luxury jobs, but in New York more consistent commercial work. Never a big boom which is good because it’s been progressive and never gone down, well not yet!

Charlie Newman: What advice would you give to any young aspiring models?
Avril Guerrero: Models need to be smart in the sense that it is important to know that this job isn’t going to last forever. The one thing I’ve seen in common with a lot of younger girls is that they don’t understand that this is such an unreliable career and whilst it may go on for as long as mine has, I have to be honest that I don’t see the same girls now as to when I first started working. Also you have to know your purpose: why are you doing this job? For me modelling is a mean to get financial security and is an opportunity for me to travel the world, but that doesn’t have to be the same for everyone, we all have different ambitions. I think it important to be clear about what you want from this job.

Charlie Newman: What has modelling taught you about yourself?
Avril Guerrero: I’ve been thinking about this a lot lately. To do something for 12 years, has made me think: wait, what have I actually done in all that time? The one thing that modelling has taught me so much is my own strength. It’s shined a light on the capacity of my strength to be self sufficient because I have to travel so much and be alone in all sorts of places, and [it takes strength] to be thrust into so many new places at such a young age. It really takes everything you’ve got, not to just get through them, but also to learn. Modelling has definitely made me a stronger person, purely by being so exposed.

Read more: OMM’s Creative Director Idil Tabanca on creating an art institution

Guerrero’s chocolate brand Metizo

Charlie Newman: How did your organic chocolate company Metizo come about?
Avril Guerrero: My father is an agriculturalist in Dominican Republic and my grandfather had a big farm, which grew cacao and coffee. When my grandfather died around 12 years ago, my family didn’t want to have to deal with the farm anymore because it was a lot of work so thought about selling it, but I really didn’t want them to. Somehow I managed to convince my boyfriend and myself to buy this big farm in the Dominican Republic even though we’re based in Paris and in New York!

We both love cacao and chocolate, and he already works in the wine industry so we decided to use our tools and experience by launching a chocolate company – it’s brilliant! We’ve had the farm for three years now, where we employ three people full time and then during harvest season between 15 to 20 people depending on the yield that year. Then in Paris it’s just my boyfriend and me! We have a library of 15 flavours that we have mastered, but at the moment we are only producing four of them. It’s mostly dark chocolate and for now, we only do direct sales through pop-up shops, online and private events. We also offer classes called ‘bean to bar’ where we teach everyone about the whole process and give them the opportunity to make their own bar.

Charlie Newman: What has it been like setting up your own company?
Avril Guerrero: Extremely challenging, especially because we’re trying to manage people who live in a different country and in a different culture. I might have grown up in the Dominican Republic, but I grew older in New York and in Europe. As a result, I think my mindset is no longer in tune with the in the Dominican Republic, when it comes to business at least. So it’s a lot about learning how to convey your message and maybe even learn how to bend the rules a little, and I don’t mean that in a bad way at all. There’s a really interesting power dynamic between how to give and how to retain power in order to make things work. So it’s been a big challenge, but to be honest it’s been amazing because I’ve learnt so much about communicational skills as well as about the entire production.

We have complete control over our supply chain which means we can intervene at any moment. I’ve learnt everything about the whole supply chain: how to work the soil, what colour the cacao needs to be, the chemistry behind the fermentation process and how to transport my Dominican Republic bean all the way to France. We harvest and do some post-harvest processes in the Dominican Republic like the fermentation and the drying process of the beans and then the chocolate part of it is based in Paris.

Read more: London to Cornwall in a luxury Mercedes-Benz camper van

Charlie Newman: Is it a sustainable product and business?
Avril Guerrero: That was a big part of the business project. Whilst studying business [at London’s Open University], my favourite class was always sustainability. The whole issue was how in a globalised economy how can we keep the convenience of globalisation and it’s positive effect whilst also minimising the problems it creates. The supply chain is such a big problem because there are so many intermediaries. Transparency is extremely opaque, in cacao it’s really difficult to measure because a lot of the beans come from the Ivory Coast and there is not enough regulation there, so there are many ethical issues. By being able to handle the bad side of the industry ourselves is a huge blessing because we know exactly what is in each chocolate bar, we know how the beans were not only planted, but also harvested. We know our guidelines and we know where we stand and what value we want to incorporate in our company, because at the end of the day this is an opportunity for me to practise what I preach.

I want a more equal society so I’m thinking about how I can do that. I don’t have any public power or governmental power over policies, but now I have the power of a company which is a big lesson for me. Having gone to business school and having my own business portrays the power of the private sector and the fact that change will come from that in capitalist economies. The Dominican Republic may not be the biggest export in cacao, but we are the biggest in exporting organic cacao. It’s still an industry that is growing and becoming more regulated. A lot of the cacao in the Dominican Republic is organic already because of the natural good quality of the soil. We don’t need to treat our soil with chemicals because we don’t have as many diseases as other producers, which has therefore put us in an interesting position within the market.

Instagram: @_avril_guerrero

Charlie Newman: What does Metizo mean and what is the story behind it?
Avril Guerrero: Metizo is a combination of Mestizo in Spanish and Métis in French which translates to bi-racial. Again, I want to use my enterprise and platform to deliver my message and in this case it’s about tolerance. At the time when we started to think about the concept of the brand there was a big issue with immigrants coming into Europe and there was a lot of fear surrounding that. It really made me think a lot, especially as in the countries I consider home – the Dominican Republic and the United States – we are all immigrants, no one is from there. To have that fear about new people coming in is understandable, but at the same time it’s extremely hypocritical because we ourselves are immigrants. Everywhere I’ve lived for the past 12 years, I’ve always been an immigrant. The designer for the packaging, Amandine Delaunay, transformed our ethos into physical design. Each bar has different eyes and mouths on it, so the idea is you can combine a different face with each chocolate bar.

This divide and fear we are all experiencing in some shape or form is a phenomenon that is happening simultaneously everywhere, from Europe to the U.S to my own country. I think it’s really important to understand that no one wants to leave their home for the sake of it, no one wants to embark on a mission and endure the hardship of travelling on a boat not knowing if you’re going to get to your destination. This is not a pleasure trip, you’re moving because you have no choice, you need to leave. We need to cover basic needs, people are dying so we need to be nicer.

Charlie Newman: Are there any stores you would like to see Metizo in?
Avril Guerrero: Our product is more on the luxury side of things, we’re not necessarily trying to sell you another chocolate. We’re offering you something different and sharing an interesting story, it’s never about just delivering another product. Our story is encouraging people to be more tolerant and to look inwards in order to see what we all have in ourselves wherever we are from, whatever our situation. I don’t have a a mission to be in all the biggest stores, rather to be in a few hand-selected stores with a similar objective.

Charlie Newman: Finally, who is your role model of the month?
Avril Guerrero: It’s got to be my family because I think a role model has to be someone you trust. I would never choose someone famous because I have no connection with them, I don’t know the real them. Growing up, I believe it’s more necessary to have role models because you have to start making decisions before having experienced them.

Discover Metizo’s products: metizoparis.com

Follow Avril Guerrero on Instagram: @_avril_guerrero

Model and creative director Emily O’Donnell. Instagram: @emily.j.odonnell

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: 21-year-old Emily O’Donnell signed with Models 1 just under a year ago and has already shot for the likes of Vogue Italia, LOVE magazine, Hunger and iD China. Having recently graduated from UAL, she is also pursuing a career in creative direction whilst making art and music on the side. Here, she chats to Charlie about juggling her passions, how structure hinders creativity and collaborating with Nike.

Charlie Newman: What was your childhood like? Are you from a creative background?
Emily O’ Donnell: I was born in Leeds, where my mum is from. At two weeks old I moved to Milan because my dad is Italian and that’s where I was raised, which explains why I have such a weird accent! I was in Milan until I was about 17 years old but by then I was itching to get back to the UK, so I moved to Birmingham for two years to finish my diploma in art and design. After that I moved to London and studied at UAL, so I’ve been studying art since I was 13. The schooling system is really different in Italy, in Milan you have to choose what you want to do at 12 years old, and my choice was art! I don’t actually have creative parents. When I was growing up, music was the main thing for me. I was a super RnB head, my main inspiration until this day is Erykah Badu.

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Charlie Newman: Congratulations on graduating from UAL! What was your final project on?
Emily O’ Donnell: My course was fashion styling and production but I shifted more into creative direction which is what I’m doing more of now. I did a short film based around the importance of the body within cultural fabric, whether that’s within religion or cultural tradition. I basically explored the meaning of fabric within different religions and sort of distilled the two – body and fabric – and then reworked them in a more contemporary way. I created a film and an editorial.

Charlie Newman: Do you think it is important to study the arts is if you looking to work in a creative industry?
Emily O’ Donnell: I think especially for art and fashion I don’t think you necessarily need it, I’m not saying I haven’t learnt anything, I definitely have, especially at UAL, it’s been great platform to network. But as far as your creative flow and your creative knowledge goes, I don’t think being in such a structured environment helps. For me, university courses aren’t structured for you like to your work. By the time I finished a project I always hated the work, I was done with it. But it’s definitely been a good experience, I’ve learnt from it. I’m just now ready to move on.

Charlie Newman: When did you sign with Models 1 and how were you scouted?
Emily O’ Donnell: My friend wanted to go to this scouting event at a Brandy Melville store and I said I would go along with her to support – I really had no interest in it. We were both asked to come back and having seen my Instagram, Models 1 wanted me on their talent board and New Faces. I signed with them almost a year ago. It’s been good, I’m a workaholic and I really need to keep working and they know that! I saw a few agencies before but having been a freelancer for a few years I knew that if I were to be signed by an agency, I really wanted one that would take care of me so it’s been great. Models 1 know I don’t just wanted to be modelling, that they need to push my whole career. I’m not just my face.

Instagram: @emily.j.odonnell

Charlie Newman: What are you working on now?
Emily O’ Donnell: I’m working on a few projects to expand my creative direction portfolio. I’m working on a combination of commissioned and personal work. I paint too and I’ve been working on an EP for the past year now. Because of university I’ve had to put everything on pause and now that I’m done with it I can throw myself back into it all – no summer breaks for me!

Read more: Test driving Michelin’s tyres for supercars

Charlie Newman: How do you juggle it all?
Emily O’ Donnell: You know how people say that you can only master one art and you can’t do them all? Well for me it’s a necessity to have different outlets for me to be creative. I don’t think I could stick to one job for the rest of my life and for that to be it. I’ve always said that I’m going to work my ass off to make sure that I’m not in a position that I don’t want to be in. I never see it as Emily the painter, Emily the singer, Emily the creative director, Emily the model. They’re all a part of me and I love them all, I can’t not do any of them. If I’m not working enough I really feel it – I hate it.

Charlie Newman: Last year, Nike asked you to create a video for the launch of their new tracksuit campaign. What was it like collaborating with such a huge brand?
Emily O’ Donnell: I’m so lucky I have such an amazing relationship with Nike, they’re like family to me. They’re one of my favourite brands so when they reached out, of course I went for it. They gave me so much freedom for the video too which was great, all they told me was that it had to be fresh, be London and focus on youth culture. That job of course opened a lot of doors for me, I can’t thank them enough. If every there’s an opportunity for me to be in the right place at the right time I’ll take it!

Instagram: @emily.j.odonnell

Charlie Newman: What would be your dream project now?
Emily O’ Donnell: I really want to push my creative direction more into high end designers. I’ve done a lot of sportswear designers so it would be nice to mix it up.

Charlie Newman: What are you listening to or watching at the moment?
Emily O’ Donnell: I’m listening to Tyler the Creator, D’Angelo and Solange. I don’t really do series when it comes to film, because I don’t have the time. But having done film studies I’m really into David Lynch and Stanley Cooper, all the classics. I feel like when I watch movies now I’m only seeing the technical side of it, how they’ve shot it. I find it really hard for my brain to switch off. I watch a lot of documentaries because I find it much easier to watch, there’s less to analyse and it’s more informative.

Instagram: @emily.j.odonnell

Charlie Newman: You have such a distinctive beautiful look. When did you decide to shave your hair?
Emily O’ Donnell: I’ve had my head shaved for two years and before that I had a big brown bob, a bob! I feel like this is a much much better for my work, although it’s such an effort, I shave it and bleach it every week! People often say to me that they can’t work out where I’m from. It’s fresh and I’m really happy with it.

Charlie Newman: What do you think has been a career highlight for you?
Emily O’ Donnell: I wouldn’t like to say because I never like to sit back and I’m always onto the next thing. I’m lucky to have done so many sick shoots.

Charlie Newman: Finally, who’s your role model of the month?
Emily O’ Donnell: It’s got to be Erykah Badu, every time, I love her!

Follow Emily on Instagram: @emily.j.odonnell

Daphne Selfe is the world’s oldest professional model. Instagram @daphneselfe

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: It comes as no surprise that the world’s oldest professional model, Daphne Selfe, who turns 91 next month, ‘doesn’t do retiring’. The British model has clocked up over 70 years of experience, working for the likes of Olay, Eyeko, and Dolce and Gabbana, as well as posing for artists, making TV appearances and writing a memoir. This year, she was included in the Queen’s New Year Honours list and was awarded a British Empire Medal for her contribution to fashion, and whilst she no longer wears high heels, she can still do the splits. Here, she tells Charlie how she got into fashion, and why the Queen is her style icon.

Charlie Newman: Firstly, let’s talk about your upbringing – what was it like and how do you think it informed your choice of career?
Daphne Selfe: I spent most of my childhood in Berkshire until my parents moved to Hertfordshire. I always had an eye on fashion because my mother was very beautiful, smart and always made my clothes, but my true love was horses, I was mad on horses. I learnt to sew but I didn’t really get into fashion until I started working at Helles (what John Lewis was) in the coat department. At the store, there was a competition for the cover of a local magazine. All the girls, including myself, went to meet the photographer, and I won! It turned out the photographer was a royal photographer called Gilbert Adams and funnily enough he knew my parents from an amateur Opera society! The last time he saw me I was 2 years old, so when I turned up all 5ft 10 and a half of me aged 19, he really took me under his wing and taught me how to behave in front of a camera. I did lots of little odd jobs for him, assisting him for a while whilst working part time at Helles. The store then had a fashion show and the agency who were supplying the models was one short, so I was propelled onto the catwalk and thought, ‘Oh my god, what am I doing?’ After that they all said I should join the agency. In those days you had 3 weeks of training to be a model. Mummy thought this was a lot better than breaking a collarbone and being kicked in the head by horses so off I went!

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After 3 weeks training, I belonged to the agency. I met my husband, Jim, through Gilbert Adams, because he was the lighting technician of the ballet show we were working on. We didn’t get married straight away because he was busy travelling and I was busy with my dance school. I did my ballet training far too late, at 19 years old, but I assiduously learnt because ballet is the basis of all dance. I learnt from a very interesting choreographer called Buddy Bradley, who was well known in the twenties for having put on an amazing musical called Evergreen with Jessie Matthews. I joined his company because I could sew and help with the costumes and because I loved dancing! Of course nobody went abroad in those days, so when his little company went to Belgium, Rome and Madrid, I was delighted to go with them!

Then I decided Jim was the one, so I got married and in those days you didn’t work once you got married, so I retired and had three children but always kept up with my dance classes. Jim worked in television and one of his friends asked me if I would be an extra in The Arthur Haynes Show. Jim happened to be the stage manager that day, and he said ‘What on earth are you doing here?’ and I said ‘I’m working!’ He thought that was terribly funny, then from that I did more and more extra work, as well as fashion shows and commercials.

Instagram @daphneselfe

Charlie Newman: How did your modelling career continue into later life?
Daphne Selfe: I was doing my extra work and in 1999 when I was 70 my agency asked whether I would do a fashion show at London Fashion Week for Red or Dead. I love prancing about in nice clothes so of course I did it! The stylist on the show, Jo Phillips, called me up three months later and said Vogue are doing an article on ageing and suggested I get involved. At the shoot was the scout from Models 1 and I’ve been with them ever since, some 20 years later! I didn’t give up the extra work once I was signed with Models 1 because I know how the industry can like you one minute and not the next. But then I was getting more and more modelling work so I had to drop the extra work in the end.


Charlie Newman: What has been a career highlight for you?
Daphne Selfe: I think going abroad for the jobs is the best thing, because I would never have been able to afford that otherwise. I mean I’ve been to Australia, China, Japan, Africa. Whatever next!

Instagram @daphneselfe

Charlie Newman: Having worked throughout many fashionable decades, what do you think style means today?
Daphne Selfe: It doesn’t matter what time you live in, you must wear what suits you because then people will always admire you in it, it’s very important not to be driven by the trends of the moment.

Charlie Newman: In a dream world, who would you want to dress you and why?
Daphne Selfe: Currently, I love Roksanda Ilinic’s designs. I love going to Roksanda’s shows now and wearing her clothes at events, they always feel very fun and boost my confidence.

Charlie Newman: What advice would you give to young models starting out their careers?
Daphne Selfe: Taking care of your health is the most important thing because modelling is hard work if you do it properly. It’s long hours, lots of hanging about, lots of physical activity and also you need a good work ethic. In other words, that means be on time, don’t mess about once you’re there, and stay off your phone.

I was working with a Dutch photographer the other day and I was doing all my normal things; inventing poses, jumping around, all the usual. At the end he said to me ‘I’ve never worked with such an energetic model’ which did make me laugh! Just throw yourself into the shoot and give it everything.

Modelling can be horrendous too. I lost a big job the other day, but so what? It wasn’t my fault, it’s about what they want. It’s no good worrying about it, but I know a lot of people find that difficult. Being a model is very difficult if you don’t have much confidence because you have to put yourself in a room of people you don’t know and work with them effortlessly.

Instagram @daphneselfe

Charlie Newman: What keeps you happy and healthy?
Daphne Selfe: Well, I do a series of exercises most days, something along the lines of yoga, ballet, a little bit of weights but also static bicycle. Of course, I can’t do everything every day, but I do always do some stretching.

I suppose because I grew up in the war we never ate masses. We grew all our own fruit and vegetables so we had a very strict diet and that’s a mentality which never leaves you.

Charlie Newman: Who was your fashion icon when you were younger?
Daphne Selfe: I suppose in a way we always looked up to royalty, the young Queen, of course, was gorgeous. They all lived such glamorous lives, or so we thought. Whereas now, people don’t want to dress up anymore which I think is such a pity because I love dressing up!

Charlie Newman: Lastly, who is your role model of the month?
Daphne Selfe: It’s got to be the Queen, she’s absolutely fantastic! She always wears bright colours but is also discreet. I know of course she has money, but it really doesn’t cost a lot to look good. I’ve always made my own things and looked as good as anybody else.

Follow Daphne Selfe on Instagram:@daphneselfe

Swedish model and CEO of wellness brand Bodyism, Nathalie Schyllert. Instagram: @nathalieschyllert

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: Swedish model Nathalie Schyllert has been modelling for twenty years. She joined international wellness brand Bodyism over a decade ago and is now the brand’s CEO. Here she talks to Charlie about training to be a ballerina, myths of the wellness industry and being a successful woman in business.

Charlie Newman: You’ve established yourself successfully within both the fashion and wellness industries. Were you passionate about clothes and food growing up?
Nathalie Schyllert: I grew up in Sweden as an only child with a single mum. Even if we didn’t have a lot of money the most important thing for my mum was to provide us with really good, healthy food. I think in Sweden it’s very easy to have a healthy diet as our traditional dishes always have fish and vegetables in them. I did a lot of exercise from a young age as I was a ballerina in the Swedish Royal Ballet, so it was very important for me to have balanced meals else I would have really physically struggled, especially when you are growing. To do 4 hours of punishing rehearsals a day as well as school you really need nutritious food to sustain you. I was very fortunate to be practising ballet in Sweden because compared to other traditional ballet schools across the world, Swedish schools have a much more positive approach to food, encouraging us to eat fat in our diets. It was a very good life lesson to be instilled in me from such a young age. My mum always wanted the best for me so we moved around so I could go to a better school, a much easier task in Sweden than here in London! Private schools in Sweden are extremely rare, so as long as you live in a good area you are guaranteed a good school too.

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Fashion only really came into my life when I was 15. In the summer holidays I went to either London or Milan for a month or two. At the beginning my mother would come with me or my Swedish booker to help me get settled. I’ve been with Models 1 in London since I was 17, so it’s 20 years now that I’ve been with the same agency! Modelling was such a good opportunity and career path obviously because I started travelling more. I think my discipline from ballet taught me to see modelling as a career, not just as a good time which so many girls fall into the trap of doing. From the start I tried to be very professional.

At around 15 I had an injury in my foot which I could have probably got surgery on but I think at
that age I’d sort of had enough. To be a prima ballerina and really go for it, you have to have the
exact body and I didn’t have the right arch. I realised that I wasn’t made for it. Looking back now, I can see it was the perfect timing because at that age if I continued with the dancing I wouldn’t have had as much time to study. So instead at 15 I focused more on studying science and maths and got a really good education from it which I still appreciate and utilise to this day. It was meant to be.

Charlie Newman: When were you first scouted?
Nathalie Schyllert: I was first scouted in Gothenburg when I was 14. My mum was very strict at the beginning with my agency, making sure they never said anything about body image. If you go with a really good agency they will look after you and guide you to have a healthy, balanced body – a good agency would never tell you to crash diet. When I was a child I didn’t think of modelling at all, but even as a child I always loved performing so modelling didn’t feel too out of my comfort zone when I got round to actually doing it.

Instagram: @nathalieschyllert

Charlie Newman: What’s been a career highlight for you so far?
Nathalie Schyllert: I did the first Stella McCartney Adidas campaign which was a really big deal at the time because no other designers had collaborated with sports designers like that. It felt so special because Stella was there and her sister Mary shot it. From that job I got so many more activewear jobs and it opened the industry’s eyes to see that you can do really cool campaigns with activewear. It seems so obvious now but sportswear was viewed very differently back then.

Charlie Newman:  What’s the best and worst part about modelling for you?
Nathalie Schyllert: The best part is definitely the travelling because unlike other people who just go to holiday destinations, you actually get to live there and meet the locals, really get a feel for the place. It’s extremely rare to live in various cities in one year, if you’re lucky enough to travel with work, in most careers you’d stay in one city for a year, whereas I got to move around all the time!

But simultaneously the travel is also the hardest part about modelling. I appreciate now having my family and friends around me all the time and to actually have a base. It first dawned on me to maybe step away from modelling was when I was in Miami for two months having just broken up with my boyfriend and losing my mum. I felt so lonely and knew then that I needed a more stable job. I called my booker at Models 1 and asked for advice and they suggested personal training as they knew how I was always training not just myself but some of my friends. I came back to London and had a meeting with James Duigan at Bodyism 12 years ago, which back then was based in a tiny mews studio in South Kensington. I’d read a few online articles about him because he was Elle Macpherson’s trainer at the time, so I was really excited to get on board! I started the next day as an intern and doing my courses at the same time. I was busy form day one, pretty much working for free for the first 4 years, doing everything from membership to PR and so much more. After three months I’d already built up enough interest and had my own clients. You really have to put your all into it when it’s a start up. It was the perfect timing for everything.

Read more: Curator Zoe Whitley on the art of collaboration

Charlie Newman:  What drew you to Bodyism?
Nathalie Schyllert: It was a very unique thing at the time. We talked, and still do, about nutrition and sleep, not just training. We look at the whole 360 approach to lifestyle which was something I had always believed in and lived by. That was why it worked so well for me personally because I didn’t have to change who I was at all, my diet and training routine stayed the same, it was a natural fit for me. I was also the first woman on board so I got to have a voice on what women want out of the wellness industry too.

Charlie Newman:  What’s the biggest difference between working for someone and yourself?
Nathalie Schyllert: The only difference is that I’m now doing more PR and interviews, becoming the face of the brand, but apart form that my role hasn’t changed much. It’s funny to compare what James used to get asked and now what I do. Sometimes I get asked, being a female CEO, what my beauty regime is and being a working mum. As long as it benefits the brand, that’s all that matters to me.

Charlie Newman:  How has the wellness industry changed since you first started working in it?
Nathalie Schyllert: The whole wellness industry has changed drastically. Even supplements from when we first started – we created the first vegan supplement without bad sweeteners, and now everyones doing it! With activewear too, we were the first to make printed, colourful activewear, and now everyone else is doing that too! So in that way the industry has changed a lot.

There are so many different studios now for different types of exercise but what is still so genuine and unique about Bodyism is that we have everything. You can come to one place and do all the treatments, boxing, yoga, PT, breakfast, lunch, eat our supplements and wear our clothes. People always ask us who our competitor is but we genuinely don’t have one, we’re doing our own thing, people can see that we’re not copying anyone. Of course we have to look at new fitness and nutrition trends, like oat milk for example, but at the core of it we stick to what we believe in and what works. If we were entirely devoted to following the trends our food menu and exercise schedule would change every day! And then in a few months time we’d find out it’s not good for you at all!

At Bodyism, we do what works for ourselves and our members. Our clients are the best people to get feedback from because they are always here with their trainers, we’re not a massive company where you have to speak to so many people at different levels to get your voice heard. Our relationship with our members is so important because we learn so much about our products and their results.

Instagram: @nathalieschyllert

Charlie Newman: If you could bust one wellness myth, what would it be?
Nathalie Schyllert: I think everyone has now finally realised that the zero carb diet doesn’t work, because then you couldn’t even eat a carrot because it has carbs in it! For me, it’s so important to have a colourful plate and if it has carbs in their that’s fine. Low fat diets too are terrible because the fat just gets replaced with loads of sugar. These were trends from the 80s and 90s and people have more of an education now on what a healthy diet and lifestyle actually is.

Charlie Newman: Did you ever come across any negativity as a female trainer in quite a masculine world when you first started?
Nathalie Schyllert: At the beginning I mainly trained men but I found it to be an advantage because they’d want to maybe show off more and train harder! Our clients aren’t here to bulk up, so it doesn’t matter who is training who because it’s a very similar workout whether you’re a man or a woman.

Charlie Newman: What advice would you give to any aspiring business women?
Nathalie Schyllert: Apart from working hard, also always continue to learn. I never assume that just because I’m at this position I know everything. I’m learning every single day, not only from people within the company but from mentors outside. Having people you can discuss finance matters and new business ideas with is so important, it gives you perspective and keeps you humble.

Charlie Newman: What exciting projects have you got coming up?
Nathalie Schyllert: We’ve collaborated with Heidi Klein for their first activewear range which is really exciting. We now also offer a lot more perks for our members, for example priority reservations at Zuma, room upgrades in hotels etc. The platinum members especially get amazing perks, free holidays in Turkey for example. So a lot more trips and events are coming up. We have just started doing catering too with brands. We’re very lucky that we don’t have to push ourselves to create corporate wellness contracts, rather it travels by word of mouth from our clients to other brands. It’s been an organic journey.

Charlie Newman: Lastly, who is your role model of the month?
Nathalie Schyllert: It has got to be my mother. She worked so hard as a single mum, sometimes with two jobs, and that has always been an inspiration for me from day one.

Follow Nathalie Scyhllert on Instagram: @nathalieschyllert

Model and entrepreneur Grace Cheng. Instagram: @gracepcheng

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: 24-year-old Taiwanese/Chinese model Grace Cheng was born and raised in the suburbs of Los Angeles. She has appeared in numerous fashion campaigns and walked for the likes of Bottega Venetta, Moschino and Marc Jacobs. A year ago, she launched oatmeal company Mylk Labs by reinvesting her modelling earnings. She chats to Charlie about healthy eating, handling success and future ambitions.

Charlie Newman: Were you passionate about fashion and food as a child?
Grace Cheng: Not at all! I was a tomboy and never wanted to be a model, even though I stuck out as a lanky, tall girl. The most fashion I experienced was shopping every weekend at the mall! Never did I cook either – this was something I grew into when I was around 19.

Charlie Newman: So how and when did you get into modelling?
Grace Cheng: I was scouted at 17 and started modelling at 18. I never wanted to pursue it despite the many relatives and friends who told me I should, being the lanky, tall girl that I was and am! I had no idea what to expect and it kind of just fell into my lap but I’m glad it did because I’ve grown so much as a person since then.

Follow LUX on Instagram: the.official.lux.magazine

Charlie Newman: And then your career rocketed very quickly! Tell us about your experience of rising to success.
Grace Cheng: There’s no question I find it hard: all of the travelling, long e-commerce days and tons of castings that never come into fruition. Travelling is something I struggle with especially since I’m someone who loves being organised and prefer a set routine. My mindset has always been “nothing in life is easy” so I knew I had to put in the work. I have friends who send me screenshots of ads or campaigns that I’m featured in, it’s always so fun to be spotted and that makes it all worthwhile.

Charlie Newman: Whilst modelling full-time you were also studying at USC – how did you balance those two commitments?
Grace Cheng: Yes! I studied business and graduated in 2016. It was really hard to balance if I’m being honest. If a young girl were to tell me they want to skip college for modelling, I’d advise against it even though it’s tough. I was commuting from home and hour and thirty minutes drive one way, and took classes twice a week. They were 10 hour days so I could bang out all my classes in one go and model for the other three days of the week. I’d be studying and doing homework during my lunch and snack breaks during my jobs too! The hardest week I had looked like this: 10 hours of school on Tuesday and 3 midterms, then go to LAX airport to get on a red eye fly out to Philadelphia, arrive 6am on Wednesday to shoot 10 hours, then head back to the airport to fly home, land at 1am, wake up at 5 am for another 10 hour day of school!

Instagram: @gracepcheng

Charlie Newman: You launched your company Mylk labs just over a year ago now. How was the idea born?
Grace Cheng: I was traveling so much for modelling and I just wanted my homemade, daily oatmeal. With my background in business, I knew I always wanted to start my own company but I just never knew what it was going to be. After my first fashion month in NY, London and Paris, I came back and knew oatmeal is what I wanted to create because it was all I could think about the entire time I was gone!

Instagram: @gracepcheng

Charlie Newman: As a woman, how have you found the experience of setting up your own business and what advice would you give to others wanting to do the same?
Grace Cheng: It’s been so exciting, but a lot of work. It took one full year of planning, sourcing and putting everything together before execution. My advice is: make sure you’re passionate about what you do, keep pushing and don’t be afraid to explore outside the box.

Read more: Designer Piet Boon on avoiding trends

Charlie Newman: Have you found the fashion world to be supportive of your newfound project?
Grace Cheng: Yes, my bookers and everyone is very understanding and supportive of my company. I’ve still yet to bridge the two together, but rest assured, it’s currently in the works. I want to be able to serve wholesome, convenient food to those in the fashion industry. This includes educating young models on eating well and being good to their own bodies.

Charlie Newman: With so much conflicting advice surrounding healthy living, it’s very easy as a
consumer to get lost within it all. What advice would you give to anyone trying to change their eating habits?
Grace Cheng: Eat based on ingredients versus calories. I always read the label to see what’s in my
food before buying and eating it, unless it’s at a restaurant of course. Always focus on wholesome
and real food as that will always be best in the long run, rather than restricting yourself on calories or low fat foods and diets.

Charlie Newman: Your products are non GMO, wholegrain, vegan and free from gluten, artificial additives and refined sugar. Why do you think it has taken the fast food industry so long to catch up with health conscious eating?
Grace Cheng: Well, to be honest, there are so many good options now so I can’t say that the fast food industry hasn’t caught up exactly, but it might have taken even longer because our world moves on “trends”. It’s weird to say it like that but people will only start to acknowledge and try something once everyone else is doing it.

Charlie Newman: Is there a health food brand you particularly admire?
Grace Cheng: Sweetgreen here in the US! They are a chain of quick service salad shops and it tastes amazing, they’re always my go to when travelling. Sweetgreen inspires me because their ability to make healthy food accessible, affordable and most importantly, delicious!

Charlie Newman: Where would you like to see your business in 5 years time?
Grace Cheng: I would absolutely love to create new product lines! I hope to become more than an “oatmeal company”. My goal is to create a company that people can recognise and trust in their daily lives, to create a culture and community of people who show themselves love through mindful living and eating. Being mindful is similar to being aware and considerate. Whether that be overall in life or day to day habits like eating a meal or staying active for example.

Charlie Newman: Lastly, who’s your role model of the month?
Grace Cheng: Coco Rocha. She’s a model turned business woman. She has her own book of poses and started a modelling camp to teach aspiring models how to move comfortably in their own skin.

Follow Grace Cheng on Instagram: @gracepcheng

Discover Mylk Labs: mylklabs.com

Model and stylist Mouchette Bell. Photographed by Benjamin Kaufman

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: After gracing the pages of the world’s biggest glossy magazines as a model in her twenties, Mouchette Bell stepped behind the camera to become a stylist and Fashion Editor for the likes of Tatler, Harpers Bazaar and Vogue. Now she’s back on the books at Models 1. She speaks to Charlie about Anna Wintour, Buddhism and recovering from PTSD.

Charlie Newman: Firstly, could you take us right back to the beginning of your career in fashion. Where were you scouted?
Mouchette Bell: I always loved clothing and dressing up since I was a child. In the 80s when I was out and about in these crazy clothes, people used to take pictures of me. I was only dressing up for me, as a form of expression, I never even thought about being a model. Quite a few photographers would enquire whether I was signed to an agency or not, so I decided it was time I got one! I was 16, it approached me. Clothing and style were and still are more important for me creatively than modelling.

Follow LUX on Instagram: the.official.lux.magazine

Charlie Newman: As a model, what’s been your career highlight for you so far?
Mouchette Bell: There were lots of highlights. One of them was working with Peter Lindbergh and Franca Sozzani. I was at a casting, and in those days there wasn’t a market for my look. If they did use an ethnic girl they had to have a very strong look, so I just remember waiting in line at this casting and thinking ‘oh god what am I doing here’. I wasn’t very confident back then, I was incredibly shy. People aren’t so shy any more, it’s a word I don’t hear today’s youth say. Anyway, Peter came up to me at the casting and asked if I was free to go to Paris the next day, to come as I am and not change a thing so off I went! I shot for Les Glamour andItalian Vogue in Paris – I just wish I could find the pictures! Someone told me Peter has the images of me on his office walls. I was sort of in an Marilyn Monroe pose, in a fabulous trench coat paired with heels and gloves, standing over a grill so that when a train went under, the coat blew up and so did my hair! It was a great picture.

Charlie Newman: Tell us about your transition into styling.
Mouchette Bell: The fashion world was very welcoming. When I moved to New York to model I shot a lot of editorial with Condé Nast, particularly with this amazing magazine called Mademoiselle. During fittings, I would always be saying “oooh you could shoot it with this, or with that”, I absolutely loved being in that fabulous wardrobe. That’s when I realised that I had to go into styling and that I would be much better off camera, more relaxed. I used to freeze up so much whilst shooting, the team really had to get it out of me.

Charlie Newman: Was it easy moving into styling having been a model or did you have to prove yourself that bit more?
Mouchette Bell: Well, I obviously had made a lot of contacts which really helped. I used them at the beginning to help build up a portfolio, I really worked on that. There was one woman in particular, Sandra Horowitz, who gave me my big break. I showed her my portfolio and she gave me the job of Accessories Editor at Mademoiselle. I was incredibly lucky. I absolutely love jewellery but having said that I quickly became a Fashion Editor, just 6 months later! I lived and breathed fashion, nothing else mattered to me then. I wrote to Anna Wintour, who was working at British Vogue at the time, asking for an appointment, having harassed everyone at Condé Nast for her contact details! I prepared my book again and went through it with her. She could just see that I was really serious about fashion and within a few minutes I’d got the job at British Vogue. It was unbelievable. She was very good to me, I was very young and foolish back then. Thanks to Condé Nast America I studied at Parsons in New York. They were so supportive of me, so much so that they funded my diploma in Fashion History for two years when I was a bit of a tearaway. It was like a finishing school for me, I would go study in the evenings after work. They really opened up my eyes and took good care of me.

Charlie Newman: Why did you approach Anna at British Vogue? Why not another magazine in New York or another city?
Mouchette Bell: I was so, so homesick, I just wanted to come home! But saying that, after British Vogue I moved to Munich to work at German Vogue as their Fashion Editor for a year because I fell in love with a German. I then returned to New York in the 90s and worked as a Fashion Director at Mademoiselle and loved it. I left New York just after 2001 as I had a beautiful apartment there and I was home on September 11th. My apartment was one block from Ground Zero and I had to be evacuated covered in dust from the falling twin towers, my apartment was ruined from the dust and debris. I survived this disaster and after suffering PTSD, I went on to work as Editor-at-Large for ELLE in London and contributed to Vanity Fair and Tatler. I hope to inspire others to know that it is so important to survive and flourish and win in your life.

Charlie Newman: For anyone hoping to work in the fashion industry, would you recommend diving straight in or to go to university first and then follow on from that?
Mouchette Bell: I would recommend going to arts school first, but then again that’s not what I did, that opportunity wasn’t available to me and I was lucky enough for it to be given later on. If you get the opportunity to go I would highly recommend it. Having said that, I’m saying this as someone who’s already established and I think it would be incredibly tough to start in the industry now. I can only give advice from my set of circumstances.

Read more: Rachel Whiteread on the importance of boredom

Charlie Newman: As a stylist what has been a career highlight for you?
Mouchette Bell: Wow, it’s so hard to chose! The career highlights are all down to who you work with and where you work with them. All that wonderful travel – it was different back then, they had enormous budgets and they knew how to spend them! I was always very aware of how lucky I was in that situation – I was one of the more normal people. Working with Michael Roberts for Tatler in Brazil and Elizabeth Saltzman for Vanity Fair was a real moment for me. I’m sure I’m missing out lots of my colleagues, but to work at that level was just amazing for me. When I was the Jewellery Editor at Tatler I was on set with £20 million pounds worth of jewellery!

Someone asked me recently what I miss about working at Tatler and the thing I miss the most is the horses. Most of those stately homes had all these horses, it was so wonderful to work with them too. I loved working for Tatler because you really got to see how the other half live. I found it really interesting and I met some lovely people. People are born into different walks of life and that’s why I always think we should never judge people.

Charlie Newman: In your ideal shoot now would you be modelling or styling, or doing both?
Mouchette Bell: I’d be styling myself because then I could have it all! I would get Paul Smith to shoot it, Alexander McQueen would still be alive and I could wear something of his, and I’d pile on as much Bulgari jewellery as I could get on! I went to nearly all of McQueen’s shows – now that’s what I call a spectacle, he was a true genius.

Photograph by Benjamin Kaufman

Charlie Newman: You were the first mixed race person working in the Condé Nast building. What did that feel like?
Mouchette Bell: Well that’s as far as I’m aware of, it wasn’t necessarily a statement I put out there, but it certainly felt that way. What Edward Enninful has done is amazing. We have to go to that extreme level for it to be balanced and eventually accepted as the norm. We’ve all got to learn, it’s even changed the way I look at things as well. But it was different back then, it was pretty racist. I don’t even know if that’s the right word to use.

Charlie Newman: What’s kept you grounded over the years?
Mouchette Bell: I think that I haven’t always been grounded to be honest with you. At times I was probably way off the wall, in way outer space fashion land, it really was my only world! But I think I’ve always been pretty sincere person, I can’t bullshit myself too much. I’ve been a Buddhist for the past 15 years and that practice of meditating twice a day keeps me very centred. We’re human beings, we all have very different aspects of our personality, some of them we need to hold in and some of them we need to develop. I just found that practice really helped me. It’s not a religion it’s more of a philosophy. That simple practise of meditating brings me back to my higher self, life’s possibilities and the value of respecting others as well as yourself. You have to make yourself happy before you can make anyone else happy.

Charlie Newman: How did you first come across Buddhism?
Mouchette Bell: I think I’d always liked the look of it, all the yoga and chilling out! But then after September the 11th I saw how a friend who takes no bullshit and is very streetwise, was practising Buddhism and I could really see a healthy change in her, so I thought I would try it out too. It’s a bit like going to the gym, it’s a discipline. If you meditate twice a day, you start and end your day more centred, you align yourself, which really helps with everything. It’s not about going off to some retreat or going travelling, it’s about making it work for your everyday life. Every action has a reaction, it’s cause and a effect, that’s why you have to take responsibility for your actions. Where you are now often is a result of the past, and then that’s where the whole idea of past lives comes into play. Just look at that Alexander McQueen documentary, he had it all yet that terrible suicide happened. You really have to focus on getting yourself centred and then truly you can achieve anything. At the end of the day it’s all about what works for you, and practising Buddhism works for me. You should always question everything, never blindly follow. I could go on and on, I love it so much!

Read more: President of LEMA Angelo Meroni on business with a soul

Charlie Newman: Thinking about the future, if you could wave a magic wand, how would you like to see the fashion industry change?
Mouchette Bell: For me, I would like for the industry to nurture the creatives more because that’s what keeps the standard so high and then that is what goes on to inspire people. This goes back to the whole cyclical Buddhist philosophy too. How has it felt coming back into modelling, especially having seen the industry so intimately from another perspective as a stylist. It’s completely different from when I started in every single way. The thing is I never left the industry, fashion will always be here, in whatever format or medium, to inspire others. I was reintroduced to the fashion world when I was in the Bath student fashion show, held in London. It was there that I met the wonderful Greg who introduced me to Chantal and Uwe, my now bookers at Models 1.

Timing is so important for me and it is only really now that I feel comfortable in my own skin and ready to do modelling again, but don’t get me wrong it’s still work in progress! I feel really privileged to be doing it and so lucky to be doing it at this point in my life. I don’t have to be ‘perfect’, I can be myself. I have my lines and my wrinkles, it’s much more accepting this time around. I also love to give advice to anyone starting out on set, only if it’s appropriate of course, just because I’ve been there, I understand. I learn from them also! I absolutely love modelling, but I had forgotten actually how difficult it was. The level of projection you have to give is tough. Not everyone can stand up there and do it. It’s far more demanding than people realise. I’ve learnt a new respect for it, people underestimate it.

Also I’d like to always get paid for my work, just on principle. Don’t give me a slap in the face at the end of a long day you know? That’s one of the things I liked about working in America and in Germany. They were very straight forward and I was always paid on time.

Charlie Newman: Lastly who is your role model of the month?
Mouchette Bell: I think Joanna Lumley is great. I like people who can make me laugh. She’s older and she’s sexy and she’s cool. She’s a beautiful woman whose showing that it is ok to have fun when you’re over 50.

Follow Mouchette Bell on Instagram: @mouchettebell

Swedish model and life coach Anna K. for matchesfashion.com. Instagram: @annaklevhag

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: Anna Klevhag, or Anna K. as she is known professionally, was a regular on the catwalks of the late 1990s alongside the likes of Kate Moss, Naomi Campbell and Linda Evangelista. After taking a break from fashion to focus on self-love and train as life coach, she has recently returned to the industry. Here she recalls her early career, struggling with self-belief and explains how coaching can help bring you back to your essential core.

Charlie Newman: Firstly can you tell us a bit about your upbringing and how modelling first came into your life?
Anna K: My upbringing was lovely in a small university town in Sweden as well as long warm summers on an island in the country. My father was a Chemistry professor at the university and was really keen on education, so I did engineering up to IB. I gained a place to study Architecture at university. But in those summer holidays, I won a competition to go to Paris and work as a model. A friend of mine and I were searching for jobs and we saw this job advertising that if you “were over 175cm” you should apply to this agency. My friend jumped straight on that and applied for me. Off I went and they took me on. I originally thought it was to be a booker, at 17 you are a bit dizzy! For the competition we had to parade around in swimsuits in some local hotel and all I remember is hearing my name being called and everyone congratulating me saying that I had won. After that I went to Paris for a week and then never really came back home again. First, I did catalogues and advertising, I was not athletic in body type, which was the thing of the 80s. It was when the ‘Grunge’ trend came that I did well. The look was more about personality and being flat chested and slender, that I could relate to. That’s what got things started.

Follow LUX on Instagram: the.official.lux.magazine

Charlie Newman: Was it difficult for you to take the leap and pursue modelling over studying?
Anna K: To be honest, I didn’t really think about it but now, having two young girls of my own who are around that age, I guess I wouldn’t have wanted them doing what I did. Education is beautiful, in any shape or form. To learn and know things enriches life like nothing else, it makes life more interesting and broad. I can’t stress how important it is to develop and grow, to learn, to have a purpose. I had such a strong interest in drawing and maths, I would have enjoyed being an architect but I rebelled. Still, it is never to late to start, I know that now, and being a life coach, I’m learning every day.

Charlie Newman: What was the reaction from family and friends when you started modelling?
Anna K: I don’t know how but my friends sort of always knew, much more than I did, that I wouldn’t really come back. My father didn’t say much, there was no outrage or anything deeply positive either, I was sort of left to get on with it from his perspective. I think everyone would have preferred it I went to university though.

Anna K. as a young model in British Vogue. Instagram: @annaklevhag

Charlie Newman: Your career catapulted so quickly, but do you remember one moment that changed your life?
Anna K: There was a moment. I did a make up trial with Linda Cantello for Jil Sander in Paris. They ended up picking me for the showroom in Milano. At the end of that, I remember the Art Director Mark Ascoli musing aloud as to whether they should put me in the big show and Linda said “Of course!” I remember the feeling, walking down that catwalk. It was with Linda, Naomi, Claudia, Kate, Amber, Shalome, the old supers and the new generation. It was like I was floating in air. That was my moment. I was in the right place at the right time. It all took off from there. After that, I worked with all those amazing photographers in the 90s and went to New York – it was such a magical time!

Charlie Newman: Having established your career in Europe, how did you feel moving to New York and setting up a life there?
Anna K: Well it never really felt like I moved there, it was just an organic part of life. I had a permanent suite at the Gramercy Park hotel back when it was this enchanting place, oozing of New York. Funny old ladies, with big hair, drinking Cosmopolitans, smoking and eating Gold fish snacks around tables in the bar. It hadn’t been done up yet and I could be anonymous there, it felt personal and real, my friend Kirsten Owen lived there too. We did it our way, it was a special time for sure. Work wise, it was a more pressured environment than Paris. More about business, agencies trying to have you change to theirs, career talk etc etc. But I loved working for Calvin Klein and Donna Karen, J Crew and all those lovely department stores regularly, for days and weeks. It felt more like a proper job and gosh did we have fun!

Instagram: @annaklevhag

Charlie Newman: Tell us more about your journey into becoming a Life Coach.
Anna K: I got divorced at 40 and never really saw it coming. I’d been madly in love with my husband for 20 years – we met when I was 22 in Milan. We really grew up together, he was my soulmate. We had two children together and lived in Notting Hill. Life was pretty perfect except for inside of me. I went on this huge journey to discover my blocks, my strengths, my joy, to get to know me. I dealt with a lot of childhood stuff I didn’t even know I had, patterns and beliefs that hindered me as well as daring myself to tap into my inner strength and power. I wish I had followed my instincts and gone to see someone at 25, when I wanted to, but I’m so grateful I have got to where I am now. To have what I have now, inside.

I really had it all but still struggled with self-belief. It was others that had to believe in me. I had the most wonderful booker, Sam Archer, who was full of joy and lust for life. She got me feeling right when I wasn’t feeling right at all. It would take a huge effort for me to go out into what I now call the ‘arena of life’, to be vulnerable and dare to be as big as I could be. With coaching it was easy to unpick all of that, to understand myself and change what didn’t serve me. I could work out where I wanted to be and how to cope. Now, it is me driving my life for myself. The inner strength I gained, got me that step closer to my full potential, it is so powerful. Coaching clarifies, unblocks potential and puts you back in control of your life. You become your own C.E.O! And there is a lot of joy in that force.

I have become aware through my friends in powerful positions that they see Life Coaching as an imperative tool in order to navigate their jobs and lives more efficiently. I now also study Executive Coaching. If you feel good, you do well, if you think good thoughts and have a focused mind set, you become dynamic. Essentially, we are all born perfectly imperfect. We are who we are meant to be. Life’s experiences often scramble that powerful core. Coaching helps you find your way back to your core.

Read more: Exploring Earth’s last true wilderness with Geoffrey Kent

Charlie Newman: How do you apply your skills within the fashion world?
Anna K: I see my girls (models) once a week if they’re in the country, if not we Skype or rearrange, we’re flexible, you have to be in fashion! Each girl needs different things. So we work on vulnerability, self-esteem, habits, strengths, patterns, blocks whatever is lacking. It doesn’t take long to work things out. Coaching is like stepping on to a escalator. You take away what hinders you and step into your strengths. I also mentor professionally. I have spent most of my life in this business (over 30 years) and have worked on all levels. Having worked with most of the legends within fashion I know it like the back of my hand so I can help the models as I truly understand it. The industry has not changed that much fundamentally, only grown enormously.

Charlie Newman: Do you go and see a life coach for a specific reason?
Anna K: Whatever age you are and whatever stage you’re at within your life or career, we all hit patches of ‘confusion’. You simply don’t feel in charge, happy, joyful, strong, clear. Coaching clarifies everything quickly. I learned to be a coach so that I could coach myself – I am no longer confused. It doesn’t matter how wealthy or how successful you are, true joy and fulfilment cannot be without knowing, accepting and embracing yourself. Then follows growth, contribution, productivity – it is just logic really.

Charlie Newman: Do you work with a client for a particular time period?
Anna K: It can be anything from 4-6 sessions to months. Sessions are between 1 and 1.5 hours long. We set up strategies for change. Change happens in a moment. The time it takes to get to those moments of break through is personal but we usually get there quite quickly. You then condition that change finding newfound neurological paths that need reinforcing. Often girls come with a problem and it turns out that wasn’t the problem at all.

Instagram: @annaklevhag

Charlie Newman: What’s the difference between a life coach and a counsellor?
Anna K: Coaching is a result based practice. Whether its a small change or a bigger one. Coaching is much more instant and of the moment – there is an action plan. We do go into the past like you do with counselling but in coaching you use it as more as a ‘spring board’ to fuel your future. I went to quite a few therapists when I got divorced and I found myself just going over and over the same things but there was no change or no strategy in how to deal with things. I had it all but couldn’t use it, I was frustrated and I was confused. I needed to work out why but also change my ways and that’s where coaching stepped in.

Charlie Newman: Your fashion career has spanned so many years and you’ve seen it from so many different perspectives. What do you think has changed the most from when you started?
Anna K: There was no social media when I first started at the end of the 80s. There were no cell phones, I didn’t even had a credit card! You were perhaps more lonely in one way but then again Instagram or Facebook relationships can never substitute the real thing. There are benefits to social media, you can share your passion projects for example. Practically, things are much easier too. We used to spend hours in labs enlarging tear sheets to show to clients. Sometimes though, I wonder if all those time saving things actually prevent us from communicating organically, like we used to. I do wonder, if they actually do save time? It often doesn’t feel that way to me. It’s a balance I guess, I’m always finding the balance.

Charlie Newman: What kept you grounded when your career was going crazy?
Anna K: Without question it was my boyfriend at the time, who was my first husband. We shared absolutely everything, it was him and I against the world. He kept me sane.

Read more: Italian brand Damiani’s Kazakh-inspired jewellery collection

Charlie Newman: What advice do you give to younger models?
Anna K: Self-love is everything. Find out who you are, if you haven’t. Embrace it. Fulfil all your inner needs, as a whole human being, not just for work. Find out where you’re lacking and work on that. Try to focus on the good not the bad. Observe your thoughts. You are what you think. I tell my girls not to get upset if they don’t get the job because it’s actually nothing to do with them personally, it’s just a constructive business decision. Your turn will come. Just be ready for it when it does.

Charlie Newman: What made you go back into modelling?
Anna K: My dear agent Mika at Mika’s Stockholm, called to ask if I wanted to do some pictures and an interview on Sweden’s supermodels over time. I said yes and from that it snowballed. I got a MAC Cosmetics campaign, did Matches Fashion, magazines and advertising – it’s been great fun! Models 1 feels like family, they just get things, I am so lucky.

Charlie Newman: How have you found coming back into the industry after all these years?
Anna K: It has honestly felt like putting on an old pair of slippers! I have just loved it! It’s been wonderful to reconnect. I feel comfortable on set, I know that world, it is a part of who I am.

Charlie Newman: Lastly who is your role model of the month?
Anna K: It’s got to be my daughters because they’re so free, I’ve learnt so much from them. They are so healthy, they blow my mind.

Follow Anna K. on Instagram: instagram.com/annaklevhag

Model, philanthropist and psychology student Olivia Anakwe. Instagram: @olivia_anakwe

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: 22-year-old Nigerian American model Olivia Anakwe grew up in the small town of Bucks County, Pennsylvania and was scouted whilst studying for a degree Psychology. In her first season, she walked an astounding 40 shows and has since shot for Harpers Bazaar, W Magazine, LOVE and Allure. Fellow Models 1 girl, Charlie speaks to Olivia about balancing time, philanthropy and Michelle Obama.

Charlie Newman: How and when you were first scouted?
Olivia Anakwe: I was scouted in the summer when I was visiting New York for my sister’s graduation. We went out to lunch at Westville and I was scouted right when I walked into the restaurant. I chose to take advantage of the opportunity, transferred from University of Pittsburgh to Pace University and was thrown right into the middle of the hustle and bustle in the Financial District of Manhattan. I am studying Psychology on the Pre-Medical track and will be graduating in Spring of next year – I can’t wait!

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Charlie Newman: Was modelling something you considered doing when you were younger or did you just fall into it?
Olivia Anakwe: I did a small Target ad and a knitwear catalogue when I was younger which I can’t really remember very well. Growing up, my aunties always made comments about using my height to model but I never took it seriously.

Charlie Newman: How easy have you found the balance between studying and modelling? Is your agency supportive of your studying commitments?
Olivia Anakwe: My agency is super supportive, but I definitely speak up about my studying commitments and exams. To find balance I take advantage of my free time; whether I am in the hair chair, waiting for my flight, or riding the subway, I save documents to my google drive, make it available offline, and whip it out during those spare minutes. I often take pictures of my textbook and read it over. We are in such a technology-driven age, so it’s all about putting our gadgets to positive use.

Instagram: @olivia_anakwe for Kate Spade Pre-Fall ‘19

Charlie Newman: After modelling, how do you hope to use your degree in the future?
Olivia Anakwe: I am drawn to the meaning behind all of our actions so that is why I love Psychology. However, I want to go into Dermatology and use that unconventional background to offer a different perspective in the medical field.

Charlie Newman: Your career has really catapulted in such a short period of time. What do you to do to stay grounded?
Olivia Anakwe: Bikram yoga has been such an important practice in my life; mentally and physically it has kept my body balanced and stronger than ever. I also love going to coffee shops, reading, cooking with friends, and self-care rituals (sheet masks, essential oils, & wine!)

Charlie Newman: What advice would you give to any aspiring young boys or girls wishing to enter the fashion industry?
Olivia Anakwe: Don’t let anyone get in the way of your drive and stay level-headed. It is important to have confidence because you may receive a million “nos” until one person sees something in you and says “yes”. So always believe in yourself!

Charlie Newman: What has been your favourite job thus far and why?
Olivia Anakwe: Shooting the Miu Miu Spring Summer ‘18 Campaign with Alasdair Mclellan in the middle of the desert of Arizona was incredible. To shot alongside industry legends including Adwoa Aboah, Cameron Russell, Jean Campbell and Dakota Fanning was a total honour. It was my first time in Arizona and the whole team made the experience unforgettable.

Charlie Newman: I can see from your Instagram that your passionate about food. Is this something that was instilled within your family home or since moving to New York? What’s your favourite restaurant in the city?
Olivia Anakwe: Yes, I am a total foodie! Coming together for home cooked meals is ingrained in Nigerian culture – our Thanksgiving and Christmas is nothing less than a 20 dish feast. I have been cooking my own dishes since I was young, but was only introduced to healthy eating when I got scouted and moved to New York. Gathering to enjoy a meal is a ritual that I cherish. My favourite takeaway has to be Queen of Falafel, a mediterranean spot with the freshest falafel, pita, and roasted eggplant. For vegan pizza go to Paulie Gee’s – you will not even believe the cheese is vegan, simply mind blowing! For the latest obsession, Thaiholic, for clean Thai food with absolute flavour.

Read more: Where leading scientists and cutting-edge poets meet

Charlie Newman: I read that you did tap dance as a child. Is this something you’ve continued to enjoy? Have you found the movement and the performance elements of dance helpful to your modelling career?
Olivia Anakwe: No, sadly I don’t tap dance anymore but my background in dance has definitely complimented being in front of the camera. I am more aware of my body because movement allows me to flow into various poses and carry myself when walking into castings.

Charlie Newman: If you could wave a magic wand and change something within the fashion industry, what would you choose and why?
Olivia Anakwe: As always, inclusivity and representation. It is so important for people to see themselves in the things that they admire because it reinforces the greatness they can attain.

Instagram: @olivia_anakwe for Mansur Gavriel

Charlie Newman: I really admire the fact that you’re using your profile to promote good causes, such as  organising the ‘Shake That Give Back’ event to help collect funds for the the NUWAY foundation and the Women’s Refugee Commission. Where did this idea come from and why did you chose these two specific charities?
Olivia Anakwe: The conversation sparked as we [Olivia and her friend Meghan] were discussing what we could do to give back towards the end of the year. We both love bringing people together so we figured why not combine both of these things into a huge celebration! We each picked a cause that was close to our backgrounds.

As a first generation Nigerian in America, giving back is something that is ingrained in our culture and a value that my mother and father always instilled. Discovering the NUWAY Foundation was particularly special because they are involved in charitable contributions that are quite active and really make a difference for the communities in Nigeria that they work with. Their message of ‘Give H.O.P.E.’ provides: Healthcare, Opportunity, Pure Water, and Educational resources and development.

Meghan chose the Women’s Refugee Commission as she is a child of refugees. Her mother’s family had everything taken from them, escaped Communism in Vietnam via a fishing boat and landed ashore on the Malaysian island of Bidong where they lived in a refugee camp for a little over a year. The Women’s Refugee Commission specifically helps to improve the lives of refugee women within these camps and empower them once they begin the start of their new lives. They provide services of financial education, reproductive health services and also educate other nonprofit organisations in ways to help prevent these dangers that women in the refugee camps may face.

Charlie Newman: Are you involved in anymore charitable projects this year?
Olivia Anakwe: Yes I am and more is to come! I will also be working with the Model Mafia group this year so be sure to follow along on my Instagram and @modelactivist for upcoming events!

Charlie Newman: Lastly who is your role model of the month?
Olivia Anakwe: My role model of the month is Michelle Obama! I just finished her memoir Becoming; it was so eloquently written and inspiring. She is a true powerhouse and a figure who has always stayed true to herself.

Follow Olivia on Instagram: @olivia_anakwe

Model and actress Adrianna Gradziel. Instagram: @adriannagradziel

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: At the age of 30, Adrianna Gradziel’s career resembles someone twice her age. With campaigns for La Roche Posay, Clarins, Vichy, Pandora, a Mercedes TV advert and a Van Cleef and Arpels perfume advert under her belt, Adrianna branched off into the world of acting, landing roles in two French TV series as well as the French Rom-Com I kissed a girl. Born in Vienna, she speaks and has performed in three “and a half” languages: English, Polish, French and a little bit of Italian. Charlie speaks to Adrianna about the development of her career, female solidarity, and dealing with rejection

Charlie Newman: What was the reaction from family and friends when you started modelling? Were they supportive?
Adrianna Gradziel: I don’t know if my parents were all that supportive with the idea of me becoming a model because
they thought I would be better off studying and staying at home. I started, like a lot of models, really young at 15 so I moved out of home at 17, inevitably they were a bit worried. But then after some time they realised everything was going well, that I didn’t party wildly and that they could have confidence in me. At the beginning they thought the job was dangerous, with strange people and maybe a bit superficial, but then they saw that I was making something out of my life, and how happy I was working.

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Charlie Newman: Was modelling something that was always on your radar or was it a total shock when you were approached?
Adrianna Gradziel: Actually, modelling wasn’t something I was thinking about at all. But then I was approached on the street by a mutual friend of my parents who was a model agent in Vienna and he was the first to sign me. I felt really flattered at that age because all of us in our teens are really uncomfortable in our bodies. So for someone to tell me I could model and go and work in Paris made me feel great about myself.

Charlie Newman: What has been a career highlight for you so far?
Adrianna Gradziel: One of my career highlights so far has definitely been working with Jean Paul Goude with whom I shot a Galerie Lafayette campaign. He’s such an incredible artist – he was the guy who basically created Grace Jones and the artist she became. I was so impressed by the way he works because he is super friendly and knows exactly what he wants, he gives good direction and he doesn’t have to be rude to get people to listen. I really love working with people like that.

In October, I had a job in Spain where I worked with a Spanish director called Victor Clement for a TV commercial. He was exactly the same type of person who is very creative, loves his job and comes up with great ideas quickly. It was amazing to see someone so creative within the constrains of such a commercial job, I loved working with him. For me, it’s about working with great people.

Charlie Newman: If you could work with any photographer who would it be and why?
Adrianna Gradziel: There are a lot of people whose work I really admire but are impossible to work with as they have died. Helmut Newton for example, whose imagery of strong and sensual women I love because it’s so powerful. I also love the softness of Paolo Roversi’s imagery, it’s very feminine too but in a different kind of way, it’s more vulnerable and sensitive.

Instagram: @adriannagradziel

Charlie Newman: What would you say are the best and most challenging parts of modelling are?
Adrianna Gradziel: The best parts of modelling are definitely travelling and meeting fun, creative, crazy people. I wouldn’t have got to where I am today without all the bonds I’ve created with them and you’re paid really well. What is definitely more challenging, and for me personally, is that I had a little too much weight for the job. It was really hard for me to live up to the expectations of the job; to always be in shape, always happy, always smiling. Sometimes you have to be a little bit of machine. I’m a very sensitive person, I’m not the same person everyday so sometimes I wouldn’t feel so great, but that immediately comes through in your work. This is very tough because you’re expected to be this joyful, sparky person all the time and if you’re not then people aren’t afraid to tell you you’re not on top which is super hard.

Another part is that you can be really lonely a lot of the time when you’re working. When you move out of home so young you don’t have friends everywhere, you’re constantly travelling and often alone. One negative which I have now found to be a positive is the fact that you don’t know when or where your next job is going to be. At first it’s hard to adjust to this carefree lifestyle, but now I enjoy the fact that not every day is the same. Also when you’re young it’s really hard to stand your ground when people are being rude or expecting too much of you. Now that I’m 30, I’m not afraid to speak up.

Charlie Newman: What was the process between you transitioning from modelling to acting? Has it always been on the cards or was it something you just fell into?
Adrianna Gradziel: Acting was something that has been on my mind since I was younger but I never really had the courage to say it out loud, it always seemed like some weird dream you can never actually do. Then when started modelling I kind of forgot about it, but my agent and ex-boyfriend in the same week mentioned that I should try acting because they thought I might like it. I then enrolled at the Cours Florent and I quickly realised how much I enjoyed doing it. The transition from modelling to acting is tough though because you don’t feel legitimate at the beginning. So many models try acting, yet not so many are good at it and also because you’re pretty, people often think that opportunities come more easily. I always had the feeling that I needed to be better and do more so I could prove them wrong because models are seemed as superficial etc. I even cut my hair to make me look more interesting or maybe more arty, but in the end I think it all comes from inside.

You just have to train really hard to be a good actor, you can’t just rely on natural talent. I didn’t feel good enough to be an actress at the beginning. It wasn’t until only recently that I started to believe in myself. You might think acting and modelling are two similar jobs because it’s about an image on a screen, but it’s not at all the same. Acting is about emotions, whilst modelling can be but it’s mostly about selling something ,which are two completely different things. A director’s camera and a photographer’s camera expect two different things from you.

Read more: How Hublot’s attracting a new generation of customers

Charlie Newman: What has been your favourite character to play so far and why?
Adrianna Gradziel: I think my favourite character so far was Natalia from a French comedy TV show. It was a great role. She was a Polish lady who moved to France with her husband and was really unhappy with him so she was very grumpy all the time! I loved playing this character because she was a foreigner in the country she lives in and felt lonely, which of course I could relate to. Mainly, it was fun to play the role because it was a comedy and a cliché of how we see Eastern people. I really enjoyed playing out this cliché, for example, Polish people only eat potatoes and all those kind of jokes. The preparation for it was interesting too because I had to have a Polish accent in English! It helped train me in accents and apply it to future projects.

Instagram: @adriannagradziel

Charlie Newman: If you could work with any director who and why?
Adrianna Gradziel: Wow there are so many! Firstly, I love Wes Anderson movies because of all the juxtapositions. They’re childish yet elegant, deep but shallow, entertaining but violent all at the same time, which is a most amazing combination. I love Pawel Pawlikowski’s work, it’s extremely beautiful whether it’s the frames, the light or the writing. His films are very moving, I feel like he is a director who really has something to say and that it’s really crucial for him to tell the story, it’s in his flesh.

Charlie Newman: What was your favourite film growing up as a child and what’s your favourite movie now?
Adrianna Gradziel: My favourite movie when I was growing up was all the James Bond movies because we watched them with my family and it was always such a pleasant family moment. Growing older, tastes change. It’s difficult to pick one movie but I think The Double life of Véronique has moved me the most, it has a special place in my heart.

Charlie Newman: With acting and modelling comes relentless rejection which can be extremely tough -how do you overcome this? Do you have any advice for other aspiring models/actors on how to combat
it?
Adrianna Gradziel: This is a great question because there aren’t many jobs out there where you experience daily rejection. At the beginning it was so tough because I permanently felt that it was for a personal reason, therefore I took it personally. I was constantly trying to adapt to something I could’t control. Then one day when it wasn’t bearable anymore I thought maybe I should actually start doing some spiritual evolution inside of myself, see the bigger picture and not take myself too seriously. Now, I know if I don’t get a job it’s only because it’s not meant to be, and to have more faith in myself. Also I think if you chose this line of work, you have to accept that rejection becomes part of your daily life and you shouldn’t see it as something damaging, but instead as something constructive. Rejection makes you learn about yourself, so I think it should be seen as more of a blessing than an injury.

Charlie Newman: You are working within two industries that are heavily involved within the MeToo movement. From your experience, is there anything you would like to see change personally? How do you think both industries can better themselves?
Adrianna Gradziel:  The MeToo movement is highlighting a huge global problem, affecting every industry. What I would like to see improve more is female solidarity. We can’t break out of the patriarchal society without coming together. We have to overcome the intimidation we feel by a woman who might be older than you, or prettier than you or whatever. If we are all looking out for each other then we can help one another to stand up for ourselves in testing times. Once that happens on ground level, then hopefully it will filter up to a political and economic level too.

Charlie Newman: Who’s your role model of the month?
Adrianna Gradziel: I have a a few! My mum, because I’m always so impressed by the fact that despite her age, she still sees life through a child’s eyes, she has so much energy and is very emotional and generous. My friend Valeria for being such a tough warrior and my acting teacher Tom because I look forward to his classes so much. They’re all very powerful people who give me light, inspire me and go further.

Follow Adrianna on Instagram: @adriannagradziel

Model and entrepreneur, Lydia Graham. Image courtesy Models 1

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: At 16, Lydia Graham applied to an online modelling competition at the now defunct teen magazine, Sugar. She didn’t win but still got signed by Models 1. Now 22, she’s already shot for the likes of Burberry and Kenzo, signed a beauty and perfume contract with Yves Rocher and is set to launch her own brand, Oh Lydia, early next year. Charlie speaks to Lydia about the fashion industry, Victoria’s Secret and versatility.

Charlie Newman: You’re half British and half Thai – what was your upbringing like?
Lydia Graham: I was born in Bangkok, so I’m a Thai citizen, but I’m the furthest thing from being Thai because I don’t speak Thai and I don’t understand it either! I moved to Hertfordshire in England when I was two years old, then onto East Sussex and now I live in Whitechapel.

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Charlie Newman: From when you first started modelling, how do you think the industry has changed?
Lydia Graham: I guess it’s more diverse. I enjoy it better now because I have the choice of saying no, not that I necessarily need to, but for example I’m getting stronger at not letting people cut my hair whichever way they like on set. Still I’ve had the dodgiest haircuts in my time!

Charlie Newman: Are there still things you think could be improved in the industry?
Lydia Graham: For me, the modelling side of things has got so much better, including plus sized girls, shorter girls, it’s much more street cast nowadays. Where I would like to see the industry change is with payment. Even though I get paid quite well as a model, a lot of my friends are stylists or photographers or artists and they work so hard yet don’t get paid. Sometimes I feel bad because I know how much I’m getting whilst I know half of the people on set are doing it for free. I think if everyone got paid then it would just set the standard. It would also prevent the snobbery between commercial and editorial jobs within the industry. The cheaper the brand the higher they pay, whilst the high end brands believe that whoever shoots for them should feel privileged, hence why the pay is so little. But then again, you can’t put the commercial jobs in your portfolio, it’s the editorial shoots that the clients want to see. At the end of the day, it should never be acceptable to work for free, it should all be fair.

Image courtesy Models 1

Charlie Newman: You’ve been really smart with changing your ‘look’ over the years which I think elongates your career and makes you more versatile. What’s been your favourite look so far?
Lydia Graham: Probably the mullet but I just couldn’t style it myself and I think my hair was too thick for it, I just ended up looking like Dot Cotton! My hairdresser’s amazing but my hair just wasn’t quite right for it. At the moment I’d like my hair to be longer but with a short fringe or maybe go peroxide blonde one day and then get a pixie cut after. But obviously I haven’t spoken to Models 1 about it yet!

Charlie Newman: Within a world where the beauty standard is so narrow, have you found your uniqueness to be an advantage or disadvantage?
Lydia Graham: A bit of both. Even though I’m not a full Asian, sometimes I’m used as the token Asian, which I’m happy to represent so in that example it’s been good. But other times I get backhanded compliments like “Oh you just look so normal, the clothes fit you so good, normally we have to pin them to other models” or “You just look like anyone walking down the street”, I’m like cheers for that! If I wasn’t in the right headspace that could have a bad effect on me, but I obviously don’t give a shit.

Read more: New luxury hotel Chais Monnet opens near Bordeaux

Charlie Newman: You’ve got effortless style. If money was no object, who would you choose to wear?
Lydia Graham: I used to really love Gucci but now I just think the designs are too mad. I don’t really have a favourite brand right now, but I love the stylist Mimi Cuttrell, she nails every outfit! She doesn’t just put the same look on all her girls, she styles them all individually, my favourite being Bella Hadid, she always looks sick!

Charlie Newman: What’s been your favourite job thus far?
Lydia Graham: My favourite would have to be for the shoe brand Call it Spring that I shot with my boyfriend Josh. It’s not particularly high fashion but they were just amazing trips. The team were so cool, we would have the best time in the evenings all together. We’ve been to Palm Springs, Lisbon and Berlin – it was the whole experience! My favourite high fashion shoot would have to be with Burberry. I knew everyone on set, the shoot for me is more about the team and the experience than the images that come out of it. In other words, didn’t care about either of those jobs running overtime basically, I didn’t want to rap at 5 like I normally do!

Lydia for Burberry. Instagram: @ohlydiagraham

Charlie Newman: You’re currently embarking on creating your own brand called Oh Lydia. Please tell us more about it.
Lydia Graham: It first started because I was getting a bit depressed. I was either working too hard or not enough and was really struggling with the imbalance of my life. If I’m not busy then I’ve got the time for my mind to wander. I was feeling a bit lost but Josh, bless him, was always encouraging me to do more, saying that I had so much more to offer than just modelling. So I thought fuck it, why not run my own business, even if it doesn’t make a profit I want to give it a go.

Underwear is such a big thing for me, I love nothing more than wearing something sexy but comfy – I’m a big advocate for comfort! I remember when Josh and I first started dating and I’d go to Agent Provocateur and buy a nice set of underwear and I’ve only worn it once! Now I see it in the drawer and try it on but take it off immediately because it’s just not me. Then I thought, why can’t I have date night underwear but still be able to wear a sanitary towel? I’m not calling myself a designer, so I’ve decided to just stick with pants and tank tops for now before I get the experience to do more. I’m using a lot of small businesses to help me get to where I want to be because at the end of the day, I’m only a little person in this world! Ultimately, Oh Lydia came about through a mixture of boredom and entrepreneurial spirit. Most importantly it makes me feel happier!

Read more: Artist Maryam Eisler on East London’s creative characters

Charlie Newman: What sort of image are you hoping for?
Lydia Graham: The comfort of M&S underwear but in a colourful, 90s aesthetic although I’m making the colours more modern, it’s not just a vintage remake.

Charlie Newman: You’re clearly very interested in underwear and as the Victoria’s Secret show came out only last weekend, I just wondered what your attitude was to their whole brand and their values?
Lydia Graham: I don’t really rate them as a brand. All the girls look beautiful but that doesn’t mean I want to actually go out and buy the clothes. I can appreciate that Candice Swanepoel is so fit, but it all just seems so far out of my reach. I don’t even think ‘Oh I could never look like that’, my brain just completely switches off. But of course I understand it really opens up the girls career and changes their lives. I always hear the girls refer to VS as their ‘family’ but within fashion I just don’t think that exists because however much of a relationship you have with a client, they’ll always need new girls, you’re only ever just a number. I would always call my agency Models 1 my family though, as they’ve been there right from the beginning.

Charlie Newman: Who would be your role model of the month?
Lydia Graham: It would have to be my little 20 year old sister. She’s a carer and earns barely anything considering she works her fucking arse off. She’s such a grafter, always working extra shifts. If she can do it then we all can do it!

Follow Lydia Graham on Instagram: @ohlydiagraham

Model and musician Rebeca Marcos. Image courtesy of Models 1

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: Born in Germany and raised in Spain, 25-year-old Rebeca Marcos has achieved a remarkable amount in a quarter of a century. She started modelling at the age of 20 whilst studying for her Undergraduate Degree in Politics at City University and has since starred in campaigns for Whistles, Armani Exchange and The Kooples, and walked for the likes of John Galliano. She also plays music as part of electro-dance duo Park Hotel. Charlie speaks to Rebeca about self-confidence, career highlights and philanthropy

Charlie Newman: What was it like growing up in Spain and how easy was the adjustment moving to the UK?
Rebeca Marcos: My upbringing was wonderful. Family gatherings were always big and long, I was spoiled for food and good weather. We were encouraged to dance and perform for our family and the beach was super close. My neighbours and I used to go exploring the woods as small children and later on, I joined the scouts at school and we used to go to this old watermill that had no electricity or running water and also no parents nearby so that was wonderful.

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As a teenager Barcelona was a great city to be – very multicultural and beautiful. After school, in the warmer months, we could go to the beach just to hang out and even in winter it’s always sunny. I was a very happy child. I went to a German school from Kindergarten through to the 12th grade, so I grew up in a strange place culturally speaking. They are very opposite cultures in many ways so moving to London didn’t really feel like a cultural shock. I’m quite sensitive and introverted so I think I internalised the British default setting of being reserved and socially awkward quite quickly. I could read the discomfort in peoples faces with the slightest bit of over sharing, but London is also the place where I learnt manners! Either way, I was one of those European teenagers who loved Harry Potter and my graduation gown was of the colours of Gryffindor so I was living the life, plus the music scene [in London] is so much more stimulating than Barcelona’s.

Image by Rob Aparicio via Instagram @rebecamarcosroca

Charlie Newman: You have graced the pages of many high fashion glossies as well as walking for top brands on the runway. What has been your favourite job so far?
Rebeca Marcos: That’s such a hard question! I have had so many nice experiences and been lucky to work with some amazing creative geniuses. Years ago, I did a shoot for Urban Outfitters with Magdalena Wosinska and we just spent days hanging out topless in nature, riding quad bikes at Dave England’s house (a stunt performer in Jackass) and listening to music. It was great fun. But then I also shot the s/s15 campaign for Phillip Lim in Marrakech with Viviane Sassen and that was like a dream. Everything was beautiful, everyone was chill, we shot without hair and make up and then had a day left to go explore the YSL museum and the Souks. The wonderful production team (who had just finished working on Mission Impossible) helped me buy a gorgeous rug which they took to the hotel for me and I still have. The pictures are still some of my favourites and honestly, I think it was one of the most inspiring shoots I’ve ever been a part of. I also really love Christopher Kane both as a human and a designer. Fitting and walking for him is a very graceful experience.

Charlie Newman: If you could shoot with any photographer who would it be and why?
Rebeca Marcos: Carlota Guerrero. She is a brilliant photographer from Barcelona and I love her work and I bet she is a great human to work with.

Instagram @rebecamarcosroca

Charlie Newman: You shot The Kooples S/S15 campaign with your boyfriend – what was that like
Rebeca Marcos: It was a great experience. They are some of the nicest pictures we have together and it’s always wonderful to shoot with your best friend and in Paris. It was also the first time I shot with my guitar on set and in a way it was great to have Kristian there, but it was also a challenging experience which I grew from. He was the musician in the room, he was getting all the attention for that and I didn’t know if it was the fact that I am a model, or the fact that I am a girl in the underrepresented world of female musicians, or if I was being oversensitive and too insecure about my musical side. I really had to pull my pride together and to say: “No, actually I’m going to pull my guitar out as well. Nobody has invited me to do so but I’m not just going to stand here as a hot groupie because I really don’t think I need to.” It was awkward but I am so glad I did. It was a drama that happened exclusively in my head mind you, but still it was a very important experience for me.

Read more: How Los Angeles became a world-class art capital

Charlie Newman: How easy was the transition from modelling to musician? Do you find they compliment one another or do you find you have to prove yourself twice as much?
Rebeca Marcos: Well I don’t think I ever transitioned. Modelling is something I don’t think you can have any control over, it’s something that happens around you while you are “being yourself”. We are like muses for hire. I have done music since before I started modelling and I’m still doing both. There’s always people who think that if you are beautiful you can’t have any skills but who cares? Not me, I’m the one with both. I don’t look in the mirror and go, “shit I’m too beautiful to write some music today.” Who the hell thinks like that? People think they are ugly and stupid, when really their only problem is their self-esteem and binary thinking. I don’t subscribe to the capitalist idea that one has to work hard to be valued. I think if you love yourself then people won’t be distracted by your insecurities and instead pay more attention to whatever you want to express. They’ll figure out your value by themselves. And if they don’t, block them! I work with passion and that is always more productive than trying to prove yourself to imagined strangers. And if I’m supposed to work twice as hard then I’m probably heading for failure. I hope I’m not. Anyway, I definitely think music and fashion go hand-in-hand. They are both informed by and inform culture, and they inspire one another. So in theory it should be easier for me to work in both. We’ll see!

Charlie Newman: So can you tell us a bit about your band Park Hotel?
Rebeca Marcos: Park Hotel is a dance band. We are a duo fronting it, but we are really a great live band of up to 6 musicians: guitars, synths, drums and percussion. The sound has a post-punk feel to it, but it’s hugely influenced by funk, EDM and even disco. But it’s got a bit of a dark vibe too. It’s like a nihilistic party. Me and Tim – the other half of the duo – met 4 years ago. He had been concocting this project in his head for a while and we’ve been gigging for a couple of years now loving life.

Charlie Newman: What music did you grow up listening to? Do you come from a musical family?
Rebeca Marcos: Yes and no. My parents aren’t very musical but my sisters played violin, cello and piano whilst I was growing up. My dad exclusively listened to about 5 different albums of about 4 different bands, the only international ones being Pink Floyd and Santana – great musical taste, just a little limited. My sisters and my mum just liked the radio, and my sisters were hugely into the Spice Girls, Shakira and Britney Spears. It wasn’t until I was a teenager that I got to expand my musical horizons and I found out that Pink Floyd’s early stuff was a whole different kind of psychedelic.

Image courtesy of Models 1

Charlie Newman: In light of the #MeToo movement, is there anything within the fashion and music industry you would like to see change?
Rebeca Marcos: Well, I believe values are stronger and more reliable sources of change than rules. Sure, models shouldn’t be sent to photographers that are predatory and same with producers that never get called out on by money-minded labels. But both industries are becoming more and more saturated, women just need to keep standing up for themselves and getting together, and the roles that are available to be played by individuals of any gender should be more fluid. If people truly focused on being more compassionate and respectful from the get go, these things wouldn’t be hard to understand, no matter how privileged you are.

Charlie Newman: What advice would you give to young models starting out now?
Rebeca Marcos: Be strong, focus on your happiness and try to experience the teenage years of your career as life experiences and not as career building. Young girls shouldn’t be expected to have figured out what type of brand they want to develop, or be pressured into having a stellar career immediately.

Charlie Newman: Are there any philanthropic causes that you are particularly passionate about?
Rebeca Marcos: The charity of *Talk To Your Local Homeless Person* even if you just say: “how is it going?” and spare some change. They need to be humanised and we are all individually responsible for the people who have fallen through the cracks of our society and need help. We don’t have to give change to every single one of them, that is not our responsibility, but at least keep them and their pain in mind, because that is the least we can do.

Follow Rebeca Marcos on Instagram @rebecamarcosrosa  and her musical endeavours via @parkhotelband

Photographer, body positive activist and model Emma Breschi. Image courtesy of Models 1

LUX contributing editor and model at Models 1, Charlie Newman continues her online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: 25-year-old model Emma Breschi has only been signed to Models 1 for two years, but has already graced the pages of Vogue Italia and starred in the Vivienne Westwood AW17 campaign. She is also a body positive activist and photographer. Charlie speaks to Emma about life behind and in front of the lens

Charlie Newman: Firstly lets talk about your childhood. You moved to England in 2010, but grew up in Thailand. What was that like?
Emma Breschi: I’ve had a very multi cultural up bringing, I’m half Italian and half Filipino. However, I was born in Switzerland, have lived in Malaysia, and for the most part Thailand. Growing up in Phuket, which is one of the bigger islands of southern Thailand, was literally a dream. As a kid, you couldn’t ask for a more perfect place to grow up. To me, it was paradise, and throughout my youth I lived as a total beach bum! There really is nothing like living by the sea, surrounded by some of the world’s most beautiful beaches. I was spoilt! I miss being by the ocean, but the truth is England has some incredible beaches too. I pretty much just moved from one island to another. I do miss Thailand, and it will always have a place in my heart. It was my home for a very long time, but I am happy that I moved over to the UK when I did. I’m not scared of change and experiencing new things, for me, that’s very important.

Follow LUX on Instagram: the.official.lux.magazine

Charlie Newman: What struck you as the biggest difference socially and culturally between life in Thailand and in England?
Emma Breschi: There wasn’t much difference. I was still the same person, I just had to adjust to living in a new country where everyone spoke English! Making new friends couldn’t have been easier. I found it funny at my new school that everyone would refer to me as “the American girl” because I had the accent. So it was interesting explaining my background to people and “what I was”.

Image courtesy of Models 1

When I started my A Levels, the fact that I could study photography as a core subject was a shock! I had no idea how to take photos properly, but I was so eager to learn. I really enjoyed art and story writing, so for me, photography combined the two. When I moved to England, I really made it my mission to become a really good image maker and storyteller. I had no idea where it would take me, but it has led to some incredible experiences!

After my A-Levels, I assisted a great photographer for a few years, Jean Philippe Defaut, who taught me a lot about reportage photography. I then went travelling alone for a few months to photograph whatever or whoever I came across. I went to Hong Kong, Spain, Croatia and Norway. Then with that [portfolio], I applied to LCC to study Documentary Photography (because it was my dream to shoot for National Geographic), but they rejected me – I was heart broken! I had another interview lined up with LCF, but I had no fashion in my portfolio whatsoever so I knew my chances of getting in were slim, but for some reason, I did.

Fashion opened my eyes to a whole new world and to an interesting way of creating imagery. It was and still is so exciting for me! I truly believe that things happen for a reason… After I graduated from LCF, I was scouted to be a model (which I never thought I’d end up doing) and now I’m working with some of the fashion industry’s most influential and creative minds! It’s incredible how life turns out sometimes…

Read more: Sassan Behnam-Bakhtiar’s mesmerising art opening on Cap Ferrat

Charlie Newman: You’ve shot for the likes of Hunger magazine, Malone Souilers, Puma and Dr Martens. How easy was the transition from behind to in front of the camera? Did you feel like you had something to prove or did it make it easier to understand?
Emma Breschi: For me, I think modelling and photography go hand in hand. I have learnt so much about photography working as a model, and I think understanding the different roles and jobs that are involved when creating an image or story is so important. You couldn’t have a final product without the team behind it, so respecting, understanding and even educating yourself about the different people involved is so important! You couldn’t make a fashion image without your models, photographers, stylists, make-up artists, hair stylists, designers, set designers, assistants and producers. Each and every role is so vital in the creative industry. We have to understand each other because we need one another to create magic. I honestly think becoming a model has made me a much better photographer.

Instagram: @emmabreschi

Charlie Newman: Many high profile photographers have recently been shunned from the industry due to sexual allegations being raised against them. How do you think the industry can better protect their talent and prevent people from abusing their power in the future?
Emma Breschi: Well the truth is we have no control over what other people do or say sometimes so I always say we need to be the one in control of ourselves and the choices we make. And it is most definitely ok to say “NO!” There is nothing wrong with saying “NO!” I think we are getting better at communicating and we have access now to various safe platforms where we can talk to one another, advise, discuss and have respectful conversations about what is right and what is wrong. I think in the past, we were told to be quiet or else! It’s all about respect and it’s time to educate one another on what that word really means.

Charlie Newman: Do you have any personal experiences of overcoming this?
Emma Breschi: I’ve worked with some very talented people who have showed nothing but kindness and respect towards me. However, not every job is like that, which is normal. I don’t mind someone being a little rude or angry, at the end of the day that’s not really my problem and I never take petty things like that personally as long as they’re respectful. I have had experiences, where people (both men and women) have been very disrespectful to me in this industry. Treated me like I wasn’t even human. I always remain professional on the job, but if you go out of your way to emotionally abuse or inappropriately engage with me, don’t expect me to be quiet about it. Put some respect on it!

Read more: New levels of sophistication in Ibiza Town

Charlie Newman: As a model myself, I often struggle to pave my way through the weird and wonderful world of social media, but you are a shining example of someone who has nailed it. I check your feed regularly and I am always inspired by your wit, body confidence, fearless approach to taboo subjects and brutal honesty. Your fan base are extremely loyal (me included!) – what message would you like to put across to them?
Emma Breschi: I am humbled by anyone who takes the time to listen to all the smack I talk and weird things I get up to. I just hope that I’m putting a smile on people’s faces!

Instagram: @emmabreschi

Charlie Newman: When you put such a strong voice and image out there you’re inevitably going to be faced with criticism. How do you deal with the haters?
Emma Breschi: If you’re putting your own opinion and thoughts out there, you have to accept that not everyone is going to agree or be on the same wavelength as you. That’s life. I can’t control what people say or how they react towards me. I’ll read it and be open to having a discussion or conversation about it, but if you’re just screaming angry words that really has nothing to do with me. It’s a reflection of the person’s own problem or issues that they might have with themselves or whatever. So I won’t waste my energy or cry over something a complete stranger types on my Instagram. Simply: block + delete.

Charlie Newman: You’re frequently praised as a positive body campaigner. Does feeling beautiful and happy with your body come naturally to you, or is it something you’ve had to work on?
Emma Breschi: I haven’t always been confident in myself! Growing up, you experience all kinds of things that might bring you down, but that’s just life. Without the challenges I wouldn’t be the person I am today. I  woke up one day and decided that I wouldn’t let those things stop me from moving froward. You have to acknowledge that you have no control over what others might say or do, but you have the power to chose how you deal with it. I have learnt to accept that I can’t please everyone, but I can please myself. I’ve learnt to let go of the self doubt and allow myself to be happy with who I am and who I choose to be.

Charlie Newman: When you’re out of the public eye, what do you do to stay grounded?
Emma Breschi: I spend my days out in nature with my dog or go surfing. I love having time alone.

Charlie Newman: What future projects do you have lined up?
Emma Breschi: I’m doing some self portraits now for a few designers which is really exciting! I’d really like to do more of that, combining my own creative work as an image maker with my modelling.

To view Emma Breschi’s photography visit: emmabreschi.com 
Instagram: @emmabreschi

22-year-old model and actress, Emma Laird. Instagram: @emmlaird

LUX contributing editor and model at Models 1, Charlie Newman continues her new online exclusive series, interviewing her peers about their creative pursuits, passions and politics

Charlie Newman

THIS MONTH: Emma Laird was scouted when she was 18 by Models 1 at a festival  covered in mud, glitter and last night’s make-up. Since then, the 22-year-old from Chesterfield, England has appeared on the pages of some of the world’s most famous magazines including Elle, Grazia, Glamour and L’Officiel, and has starred in a campaign for United Colours of Benetton. She is also an actress and avid reader, as Charlie discovers

Charlie Newman: Firstly huge congratulations on your burgeoning film career! Can you tell us a bit about it and what you’re working on at the moment?
Emma Laird: Thank you so much! I always loved acting at school, but felt maybe a little naive thinking that’s a valid career path. Modelling set me up because I knew how much effort went into a photoshoot, the lights, the costume department etc…there are similarities there which transfer to acting. When I went to New York initially for modelling back in 2016, I started looking at studying whilst I was there. I went to an open day at New York Film Academy and the casting director there said that he had a spot for me, but I had to start on Monday. I said yes and have never been so thankful for making such an impulsive decision. This year I got two short films, one in particular that I’m very excited about. It will be hitting film festivals globally next summer and I can’t wait to see where it goes.

Follow LUX on Instagram: the.official.lux.magazine

Charlie Newman: How have you found the progression from modelling to acting?
Emma Laird: It’s hard because modelling is addictive. It’s very easy to get addicted to money, but there comes a point when you go to work wishing you were doing something else and you realise you can’t be doing something with your life just to score a bigger pay cheque. I would always turn down a paid modelling job to work on an indie film. As long as I can pay my mortgage off each month I’m happy doing free shit that I’m excited about, smaller projects, just learning and working with talented people in film is what I get excited about. I’m trying to enjoy the ride and continually learn in the mean time; reading scripts, watching other performances, reading, writing and just educating myself in general. Some of the greatest actors are some of the smartest people. If you land a role set in a different time period you have to know your shit. Politically, who was in power at that time, how were women treated, what were their roles in society at that time, how did people dress, what things had been invented, what were people campaigning for? It’s all relevant. So I’m trying just to continually progress with education and spend more time with my head in books that on social media.

Emma Laird, shot by Aaron Hurley

Charlie Newman: Being a model and actress must require a multitude of emotion and a lot of energy when you turn up on set. Does it ever all get a bit much?
Emma Laird: Yes it does, it’s hard. I think loving yourself is something every model needs to learn. You are constantly under scrutiny. Getting naked in a room full of people, going in bare-faced when you might have a few spots, people asking your age and what you plan to do with your life… Of course that requires confidence, but more importantly you have to love and appreciate yourself as a person in order for that not to affect you. Modelling more so, I feel the pressure because they’ve booked me on looks alone. At least with acting I’ve gone through that audition process and they’ve booked me because they see something inside me. Acting is more of an escape from my own emotions or I use the stuff I’m dealing with and build it into a character which offers me a release.

Charlie Newman: How do you think the film and fashion industry compare when it comes to female empowerment?
Emma Laird: For me it’s been very circumstantial. Sometimes it’s an all girl team and it’s fab, sometimes it’s been the women who have scorned me for having hips. Sometimes I’ve been vulnerable in a room with only me and a male photographer. In general I think both industries are progressing with more female directors, photographers etc. which have always been male dominated but I do think we’ve got a way to go in taking women seriously and judging someone on their talent not their gender.

Read more: Charlie Newman interviews model, actress, filmmaker and activist,Florence Kosky

Charlie Newman: What would you like to see change within both industries?
Emma Laird: I’d love to see women in male roles and vice versa. I hate to think that a boy would grow up with such a talent for styling but would never pursue it because he thinks its too feminine or is scared people will question his gender. I sometimes think these issues are linked to homophobia. If people were more accepting of the LGBT movement and if it was normalised in more rural areas (because London is very progressive, it’s the small towns that still have a long way to go) I believe there would be fewer problems with gender roles/norms and that people would feel less obliged to take on a career based on their gender. So yes, I’d love for everyone to stop worrying about men wearing pink and on a more serious note, all industries hiring on a strictly talent and skill basis!

Emma Laird for Skinny Dip London. Instagram: @emmlaird

Charlie Newman: You have such a strikingly beautiful look. Whilst growing up, did you ever feel like you needed to conform to more stereotypical beauty standards?
Emma Laird: You’re very flattering Charlie thanks! I tried too definitely but there came a point when I realised that heavy make up didn’t suit me and nor did fake tan. I either had to embrace my look or hate it. I learnt to deal with it, and I had a really great group of friends in secondary school so whilst I was never the ‘pretty’ one, I wasn’t bullied for my looks after about the age of 12. It’s funny, I always hated not having boobs growing up, I developed very late and now I actually have B cup and wish they were smaller! I don’t think we’re ever happy with our bodies are we?

Charlie Newman: What do you do for you, to keep you grounded?
Emma Laird: I go back North all the time, around twice a month. I also have a lot of friends with ‘normal’ jobs, who don’t live in London which I think helps. It’s great to be able to live such a normal life and disconnect from fashion and the media whilst having such an extraordinary job. Don’t get me wrong I have amazing friends like you in fashion, and it’s so exciting knowing so many creative and truly talented people. I just personally like the balance of both. I feel like I have the best of both worlds.

Read more: Co-founder & CEO of Spring Francesco Costa on creative co-working

Charlie Newman: I know that you’re a committed vegan. What made you make this transition?
Emma Laird: I kind of did it accidentally at first. I don’t think I knew what a vegan was until after I became one. I was restrictive with food groups when I first started modelling so I wouldn’t eat that stuff anyway. I then started to research vigorously about food. I always loved learning and felt like I had to know whether I was doing my body good or bad by eliminating these things from my diet. That was when I started to realise there was all these health complications and risks with consuming dairy and meat that I started to call myself vegan.

Charlie Newman: Do you have any tips for aspiring vegans whilst travelling? I presume it’s quite difficult to maintain whilst on the move.
Emma Laird: I always say just be low maintenance. You can’t expect vegan joints all over the world but you can sure as hell expect supermarkets with fresh produce, places that sell side salads, fries, meals that you can ‘veganise’ and ask for things off of the menu. At the end of the day you’re giving a restaurant your money so you should get what you want. You just have to be a bit more creative when you travel.

Instagram: @emmlaird

Charlie Newman: Are there any environmental causes you’re particularly passionate about?
Emma Laird: I’m actually spending the entire month of August plastic free, meaning all of my produce from shops I’m buying without plastic. I’m very passionate about our oceans – we should all be passionate about the oceans because we 100% need them to survive. The majority of our oxygen comes from the oceans, more so than trees and plants on land. It’s almost that out-of-sight, out-of-mind view that people have. We’re not really taught about environmental issues in school and how we can live a more conscious lifestyle, supermarkets make it very difficult to live eco-friendly when almost everything is wrapped in plastic. I’m not saying plastic isn’t effective. I know that it allows for produce to stay fresh whilst it’s being transported but I refuse to believe that other, less harmful materials can be used or even reused.

Charlie Newman: Lastly, who’s your role model of the month?
Emma Laird: My role model of the month is Sylvia Plath. I’ve been reading a lot of her work recently. It’s so inspiring and resonates so well with me that I almost create this world in my head as I’m reading her poems. Her and Leonard Cohen. He can make me cry like nobody else, his songs especially. There’s this verse in one of his songs that goes:

I walked into a hospital
Where none was sick and none was well,
When at night the nurses left
I could not walk at all

(Lyrics from Teachers)

I just love it. So I guess poets are my role models of the month!

Find Emma Laird on Instagram: @emmlaird

London based model, actress, filmmaker and Mental Health Foundation ambassador, Florence Kosky

Charlie Newman

LUX’s model of the month series is back with new contributing editor Charlie Newman. Charlie is a model with Models 1 and has starred in numerous international fashion campaigns. She also works as a journalist and in the relaunch of this exclusive online series, she interviews her peers about their creative pursuits and passions

THIS MONTH: British model Florence Kosky is no ordinary 22 year-old. Since being scouted by Models 1 at the tender age of 16, Florence (known as Flo by her friends) has walked the catwalk for the likes of Dior and Dolce & Gabbana, starred in the Burberry AW 2015 campaign shot by Mario Testino, and studied at The New York Film Academy and the Met Film School. She is also an ambassador for the Mental Health Foundation, and earlier this year she released All the World’s a Stage, a film dealing with youth depression.

Charlie Newman: How easy was the transition from model to director/filmmaker? Did you feel as though you had to prove yourself that bit more or were you welcomed into the film industry with open arms?
Florence Kosky: Generally I think people have been very welcoming – I’m luckily working in a time where there is not only a momentous shift in the film industry for female voices to be heard, but also whilst there is a movement happening within fashion for models to be more than just a face for a brand. You know, people like Adwoa Aboah and Teddy Quinlivan are using their platforms to speak loudly about stuff that’s important to them, and people are listening! So it’s kind of great for people like me because it’s already tried and tested that we are more than just pretty faces.

Obviously though, there’s been a bit of pushback – I have actually been on my own sets and people have come up to me and been like ‘oh yeah so you must be art department’ or ‘oh so you’re one of the actresses’ when I’m directing and it’s a bit frustrating to have those snap judgements made because of my age and gender and what I look like, but I think the best thing to do to fight those assumptions is just be as polite and professional as possible, whilst making really great art.

Follow LUX on Instagram: the.official.lux.magazine

Charlie Newman: If you could cast anyone who and why?
Florence Kosky: That’s such a hard question! There’s so many incredible actors I would love to work with. I think predominantly for me it’s people like Jessica Lange and Mark Rylance, the older generation of ferocious actors who are just captivating to watch and so fully embody their characters that you forget you are watching them. Although, there’s a young British actress called Florence Pugh who I think is incredible – I saw Lady Macbeth with her in and she just has this strength and stillness that I think is really wonderful. I’d love to work with her.

Watch Florence Kosky’s short film All the World’s a Stage below:

Charlie Newman: If you could pick anyone to design your costumes who and why?
Florence Kosky: So actually one of my oldest friends from Dorset, Pandora Ellis, has also recently started in the film industry as a costume designer! And she’s fucking brilliant! She did all the costumes for All The World’s A Stage and The Otherworld and just smashed it. I couldn’t really think of ever using anyone else – we’re both massive fantasy and sci-fi nerds and it’s so lovely to work with someone who just understands how your brain works. The only way I could see myself deviating from this is if there was a specific character who only dressed in a certain designer or something – kind of like Tilda Swinton‘s character wearing only Dior by Raf Simons for A Bigger Splash.

Read more: Ollie Dabbous’ new fine dining restaurant in Piccadilly

Charlie Newman: How would you describe the aesthetic of your films? Do you have any particular inspirations within the industry?
Florence Kosky: I would say my aesthetic is very stylised. I like things to be hyper-real and full of colour. I use a lot of dancing and silhouetted figures and I like to have natural elements in my work, like the stars or water or flowers (or sometimes a combination). I guess you could say it’s quite girly, I grew up on fairytales and then got lost in Tumblr and Pinterest as a teenager and then have worked in fashion for nearly five years so there’s definitely a soft prettiness that I’m drawn to and have always been… it’s hard to sum up really but I guess if I had to I would say it’s dreamlike. From the film industry, I’d say visually I draw the most from Wes Anderson, Guillermo Del Toro, Nicolas Winding Refn and David Lynch and then from fashion I’ve always loved Tim Walker‘s aesthetic and more recently Petra Collins and Charlotte Wales.

Florence Kosky for All Saints. Instagram: @floskyyx

Charlie Newman: In light of the #MeToo movement, you work in the midst of two industries that are being lambasted in the media. Is there anything you would personally like to see change in the film and fashion industry?
Florence Kosky: I’d like more protection for models. The girls who are working a lot of the time are still practically children and I think it’s dark that more often than not they don’t even have somewhere private to get changed and if they complain they’re branded as ‘difficult’. I’d like agencies to stop sending girls out on go-sees to photographers who they KNOW have reputations for being creepy or persistent just because they take nice photographs. There’s a lot of people out there who take nice photographs and to be honest, I don’t think having a pretty picture in your book is worth being harassed via instagram DM by a photographer or stylist or whatever for months or years to come!

With regards to the film industry, it would be great if twenty-something-year-old dudes writing their first script could avoid chucking in sex or shower scenes just because they want to make it racy. It’s gratuitous and boring to watch. If it serves the narrative then, fine absolutely, I get it, but otherwise it just pisses me off because there’s no point and it just adds to the objectification of women, and for a lot of young actresses that is their first experience of a set and it’s just shitty, especially if the director isn’t experienced, it’s putting people in a vulnerable situation without the correct tools to make sure they’re okay just to give a ‘gritty’ feel to your film.

Read more: Painter John Virtue’s monochromatic world at Fortnum & Mason

Charlie Newman: Huge congratulations on your film All the Worlds a Stage that shone a light on the perils and understanding of depression. As an Ambassador of the Mental Health Foundation, how do you think we can implement awareness and help day to day, especially in schools?
Florence Kosky: Thank you! I think there’s a responsibility that parents and schools have to educate their children about mental health and suicide. PSHE lessons provide a really good platform to educate young people about mental health and suicide and I do think that there is actually traction there – the government announced a Green Paper on mental health last year so hopefully we’re going to see a bigger push in education about these issues.

I think it’s crucial that conversations are opened up at a young age as school aged children are at risk – 200 kids a year die by suicide in the UK and so we really have to do something about it to save those young lives. The first step to prevention is awareness and the creation of safe spaces where these children know that it’s okay to speak about mental health and feel comfortable asking for help when they need it. Aside from education though, I think on a personal level it’s important that we remember to just be kind to one another. If you think your friend is struggling, text them and tell them you love them! Go round their house and watch a movie and bring them snacks! Send someone a song that reminded you of them! The littlest things can mean the most to someone whose feeling alone.

Florence Kosky for Harvey Nichols. Instagram: @floskyyx

Charlie Newman: What’s next for you?
Florence Kosky: I’m actually working on my first feature which is terrifying but very, very exciting. I’m still working on the script at the minute with another writer, the wonderful Josh Willdigg. It’s a fantasy film that deals with mental health, sexuality, feminism and summoning demons! It’s quite a bit darker than my previous work but I’m very excited to get into development.

Charlie Newman: Lastly, who’s your role model of the month?
Florence Kosky: My role model of the month is my good friend Amber Anderson. She’s a beautiful model, a talented actress and one of many women who accused Harvey Weinstein. She has been a bit of a SHERO for me the past 6 months by giving up her time and working on All The World’s A Stage and helping me share its message when it was released. She’s also helped me personally by giving me someone to speak to about my own experiences with sexual assault, whilst maintaining a good sense of humour and a talent for cooking vegan shepherd’s pie. Soppy, but I am grateful to have her in both my professional and personal life!

Find Florence Kosky on Instagram: @floskyyx

British model and clown in training, Hazel Townsend. Image by Felicity Ingram

Sydney Lima

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

THIS MONTH: Four years into a career as a successful British model Hazel Townsend, a regular face on the pages of Vogue and Elle, discovered a new passion: clowns. The 23 year-old Storm model began raising money using a crowd funder page to pay for a year of clown school at the prestigious École Philippe Gaulier, where the likes of Sacha Baron Cohen and Helena Bonham Carter studied. During London Fashion Week, Townsend took donations to wear humorous costumes to her castings, which she documented on Instagram. This year she began her training.

Sydney Lima: When did you first get scouted?
Hazel Townsend: This is a little hazy in my memory now. I was 18 but I think I was 19 before I actively started pursuing it.

SL: What are you favourite things about working in fashion?
HT: No matter how uninterested in fashion I have pretended to be, you end up soaking up knowledge and forming your own opinions on things, getting an eye, appreciating aesthetics. I have a whole new reason for applying this since playing with theatre. Oh and the people. You meet some of the best people.

Follow LUX on Instagram: the.official.lux.magazine

SL: Has there been a favourite shoot to date?
HT: That’s almost too difficult to answer. Are we talking about the process? The result? Or the prestige? My favourite shoots are where I get given the opportunity to play. I did a shoot with Anya Holdstock a while back where I got to romp around the new forest where I grew up. So that was pretty special.

Image by Nicola Collins

SL: What inspired you to go to clown school?
HT: I just slowly got absorbed into the cult. There were a couple of shows that made me piss myself laughing and I had no idea why. So I made the decision to seek out that pleasure and that beauty.

SL: Have you always been interested in theatre?
HT: No not at all! I always thought I was going to be Indiana Jones. Going out with a puppeteer sort of opened up that world for me. I had a lot of fun being a quiet observer but soon I couldn’t contain the impulse to get up and make things.

Sydney Lima: Do you see modelling as an extension of your creativity or something that exists separately?
Hazel Townsend: It has definitely been where I have learned the most about the creative process. Every shoot now feels like a small opportunity to perform now.

SL: What are your plans for the rest of the year?
HT: I am going back to school for the main clown module and then I am planning to plan some plans to unleash what I learn on the world.

Model and photographer, Darwin Gray. Image by Robert Binda

Sydney Lima

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

THIS MONTH: Soon after 20-year-old Darwin Gray signed to London’s Storm Models he was spotlighted as the one to watch in the fashion world, walking catwalks for the likes of  Burberry, Tom Ford, Louis Vuitton and Vivienne Westwood, shooting campaigns for Jack Wills and editorials for Harpers Bazaar and eventually singing to agencies globally from Tokyo to New York. Now Darwin is developing his skills as a photographer, working on a portrait series whilst he is based in Korea.

Sydney Lima: How did you first get into modelling?
Darwin Gray: I was scouted at my cousins wedding by his best man, it was all a weird situation, he came up to me and said I should think about modelling, I just thought he’d been at the bar a bit too long! Then I met Storm a few weeks later and the rest is history.

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SL: What has been your favourite team to work with to date?
DG:My favourite team to date would probably be the Jack Wills team. I was part of two of their campaign shoots, both of which were just as fun as the other. Not at one point did it feel like work, the team were all really nice and good fun- I also met my girlfriend while shooting it so that’s a plus!

Image by Robert Binda

SL: What inspired you to first start taking photos?
DG: I had been modelling a few years before it became something I concentrated on. I was always taking lots of photos and I’ve loved looking back at them because each photo has a little memory it takes you back to.

SL: What’s your favourite subject to take photos off?
DG: My favourite subject would be my girlfriend Lottie, every day I’ll take photos of her either on my phone or camera. I probably have over 10,000 photos of her…

[Best_Wordpress_Gallery id=”25″ gal_title=”Darwin Gray”]

Above: A selection of Darwin’s photographs. Courtesy of Darwin Gray

SL: When did you get your first camera?
DG: I got my first camera about 3 years ago. I bought it in Tokyo as the prices were better. It was a Canon EOS Kiss X7.

Read next: Mayfair’s legendary member’s club, Annabel’s reopening

Sydney Lima: Do you find you learn a lot through working with other photographers?
Darwin Gray: I’m always watching what other photographers do, I find it interesting how people all work so differently. I’m always asking questions. I feel lucky to have the opportunity to learn from within the industry.

SL: Who’s your favourite photographer?
DG: Tom Mitchell is one of my favourite photographers because his work is so clean and he portrays natural beauty in a subtle way.

SL: Do you have any projects planned for the year?
DG: I’m working on a few things, but right now I’m concentrating on a documentary photo series whilst I’m in Korea.

instagram.com/darwingray

Model and artist, Orla Carolin. Image by Mollie Dendle.

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

Sydney Lima

THIS MONTH: Orla Carolin has been signed to London’s Storm Model agency for less than a year and has already been making waves on both the fashion and art circuits. Born and based in South-East London, the 18-year-old works as both a model and fine artist as one of the founding members of South London Art and Music Collective NINE8. So far, she has shot editorials for Wonderland, Pylot and graced the cover of cult magazine ‘Zodiac‘.

Sydney Lima: What first made you want to get into modelling?
Orla Carolin: I’d be lying if I said modelling was something I was pursuing when I first started – it more got sprung upon me – but i’m grateful it did!

SL: What do you enjoy about modelling?
OC: You just witness a lot from other people’s creative processes and by watching the way they present their artistic vision/identity, you learn a lot about your own.

SL: Is there anything you don’t like about modelling?
OC: Like any industry there’s definitely room for development. In modelling the representation of people of colour needs to be improved. When I first started modelling I was shocked in the realisation that whilst on the surface of the fashion world, progression has been made, the type of people who are in power to make changes remain the same – and a lot of them still don’t get it.

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SL: How did NINE8 collective form?
OC: NINE8 started out as a group of kids in their second year of college who were kind of drawn together because they had such strange but unifying ideals on art, music and life in general. We realised early on that – in the city specifically – it can be very hard as a young creative to get recognition when you don’t already have the connections or funding to do so. My partner (the founder) Lava , began to officially bring the group together to put on little DIY nights to showcase our artwork, bedroom cyphers in her flat and saved up to create little recording set ups so we could start making music together. It quickly developed to wider friendships and people online who reached out to us as a group because they had similar creative views on non-exclusiveness and positivity. Next thing we knew we had a board of people doing all kinds of things – photographers, artists, musicians, producers, film-makers – we were swapping creative currency making clothes, cover art, music for each other and Lava coined it to put it under the name “NINE8.”

Read next: Grayson Perry at the Serpentine Gallery, London

We really started striving to put the underground scene of DIY London artists on a platform to create and collaborate and the more we worked together the more our merging of styles came together to create this matching sound/aesthetic that we’re always trying to develop.

Constantly creating and pushing yourself to explore new ways of working is so important, and for me the collective encourages that.

Orla Carolin for Nabil Nayal

Sydney Lima: How would you describe your artistic style?
Orla Carolin: Dreamy, illustrative, lyrical, emotional. Poems have always been mixed into my sketchbooks and journals – in my works they become an aspect of an entire scape that usually alludes to an emotion or situation that I’ve attempted to physicalize through personal symbolism and colour. I recently finished my foundation course where I specialised in sculpture, I love creating scenes and scapes physically, too. I think my overall desire when making is to create objects and two dimensional images which in some bizarre and surreal way drag the viewer into my mind as though it were a physical space.

SL: What inspires you?
OC: Other people just totally doing their thing and going for it (whatever it may be), people being vocal about how they feel – regardless of who’s listening. Definitely people who are emotional responders like myself. I am encouraged, for example, by the way artist Louise Bourgeois’ portrays and physicalizes her emotions. However, an admiration like that is only a reminder of an element of what I want to achieve through my work, the execution of something like that has to come naturally in relation to my own experiences, emotions and desires. I’m inspired of the idea of developing this, the more I grow. It keeps me going.

British model and founder of the All Women Project, Charli Howard

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

Sydney Lima

THIS MONTH: 26 year old British model, Charli Howard is certainly not just a pretty face. A woman at the forefront of the battle against Size Zero, she signed to New York’s Muse models in 2015 after publically criticising her London agency for their impossible standards. After gaining a huge following and overnight features in Vogue and i-D, she created the All Woman Project with model Clémentine Desseaux to carry the message that beauty is not in your measurements. She has since worked for huge international publications from Harpers Bazaar to Tank, as well as fronting unretouched campaigns for Nike and Mango.

Sydney Lima: How did you first get in to modelling?
Charli Howard: I’d been scouted a few times in places like Oxford Street and Camden growing up, but I was always told the same thing: that they wouldn’t sign me unless my measurements were down to a certain size. I got let down so many times by the best agencies who told me I had to have a 34″ hip, otherwise it was never going to happen. Then at 21 my friend Fletcher sent my Facebook photos off to agencies, and I got signed at a 35″ inch hip.

SL: What has been your proudest working moment?
CH: There have been a lot. Shooting with Inez and Vinoodh was great. Creating the All Woman Project has been so therapeutic for me personally. And recently I’ve worked with brands like Mango and Desigual who aren’t Photoshopping me thinner, which feels like a blessing!

Image by Claire Rothstein

SL: Why did you start the All Woman Project?
CH: I wanted to show that you don’t have to be a size 0 to be beautiful. We shot models who are all undeniably beautiful – far more beautiful than I will ever be – in a variety of sizes. But rather than Photoshopping their cellulite or stretch marks out, we left them in. Women responded so well to it.

Read next: Super chef, Massimo Bottura’s ‘Food for Soul’ project

Sydney Lima: Why do you think its so crucial to change our types of role models?
Charli Howard: I know that a lot of women of my generation – women who grew up in the early noughties – were affected by size 0 and excessive retouching. So the last thing we need is another generation of women feeling the same way, and insecure.

SL: Do you think the industry is changing?
CH: Yes I do: slowly, but surely. I think the changes are happening quicker in New York, but I think London is following suit. I think it’s now more about the personality of the girl, rather than her measurements. As women, we will always aspire to and be inspired by beautiful women. That doesn’t mean they have to be overly thin to be inspirational.

SL: What plans do you have for 2017?
CH: I want to continue being happy and to teach girls their value doesn’t lie in sizes. Life is too short to be miserable!

instagram.com/charlihoward

Dutch model and yoga teacher, Rianne Ten Haken

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

Sydney Lima

THIS MONTH: Dutch model, Rianne ten Haken was discovered at the tender of age of 14 by Elite models, making her debut on the runway alongside Gisele Bündchen for Marc Jacobs spring 2004. In between, shooting campaigns for the likes Chanel, Versace and Givenchy and starring in Lenny Kravitz‘s music video for “The Chamber”, ten Haken teaches yoga on retreats across the globe.

Sydney Lima: How did you get in to modelling?
Rianne ten Haken: I got discovered on the street in Amsterdam by Jeroen van der Mast, who was then at Elite Amsterdam. He asked me if I wanted to compete in the Elite Model Look (contest) that year and I did. I won the international final and have been working non-stop pretty much since then.

SL: What has been your favourite shoot to work on?
RTH: My favorite shoot was the Jean Paul Gaultier ‘le classique’ fragrance. I have been working for Cartier for many years and they have become like family to me. So shooting this beautiful project with them was truly an honor and a very memorable experience that I will treasure for life.

SL: What has been your proudest working moment?
RTH: Having two Italian Vogue covers in a row has definitely been my proudest moment!

SL: How did you get in to yoga and why did you decide to train as a teacher?
RTH: I got into yoga when I was really stressed out with work, life and traveling. I took some time off and I emersed myself in yoga. I discovered what it did for me and how good it made me feel. It became a mild obsession and a big passion for me. When I did the teacher training, my goal wasn’t to become a teacher I just wanted to learn more about it but during the training I discovered that I really loved teaching and sharing what I had learned.

Read next: Paris in Springtime at Hôtel Plaza Athénée

SL: How did you find the time to train as a yoga teacher alongside modelling?
RTH: Where there is a will there is a way, my grandmother used to say. It’s about prioritizing what’s important to you and what makes you happy.

Sydney Lima: Where has been your favourite place to teach?
Rianne ten Haken: The retreat I did in Nicaragua with Surf Yoga Beer was definitely one of my favorite spots to teach, the location the people, the sunset, everything was on point!

Read next: Mollie Dent-Brocklehurst on the future of PACE London

SL: Did modelling have any influence over your decision to become a yoga teacher?
RTH: Modelling and the fashion industry can be very creative and inspiring. I met so many talented, interesting people that I realized I had and wanted to be more than just a pretty face. I understood that to have longevity in your career you need to grow as a person and develop your skill set. And seeing all these people around me being daring and exploring their potential really motivated me to do the same.

SL: What plans do you have for 2017?
RTH: So many plans, so little time! I’m doing some research now to find new places to do my next retreat. On my way to Africa at this moment to find a great location. I want to teach a lot, want to share my light with many people that cross my path! In my wildest dreams I want to find a location for my first yoga studio!

Mauritian model and restaurateur, Alicia Rountree

Sydney Lima

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

THIS MONTH: Mauritian-born Alicia Rountree leads a hectic life doubling as both supermodel and restaurateur. Since signing to Models 1 at the age of 17, Rountree has travelled extensively shooting campaigns for the likes of L’Oréal, Victoria’s Secret and Ralph Lauren. In 2010 whilst living in New York she opened ‘The Tartinery’ with close friend Nicolas Dutko. Situated in the Nolita district, the restaurant specialises in open faced sandwiches and tartines, inspired by Alicia’s love of french cuisine and the simplicity of fresh ingredients.

Sydney Lima: How did you first get into modelling?
Alicia Rountree: I was scouted a few times as a teenager when I was in London spending summer holidays, but I was too young to get into the business. I was then scouted at 17 at a Vogue event and I was more then ready to start modelling by then.

SL: What’s been your favourite shoot to date?
AR: It was a shoot for Italian Elle, shot in Mauritius. The team loved my family so much that they added them into the story. We all have wonderful memories from that shoot.

SL:What do you love about modelling?
AR: Travel, discovering new places and cultures, meeting new people and making friends along the way. I obviously love clothes and fashion
in general so I love the dressing up part too!

SL: What do you hate about modelling?
AR: It can be very lonely sometimes. Always packing and unpacking your suitcase. It is sometimes quite hard on your body shooting for long hours and travelling non stop.

SL: What inspired you to open your own restaurant?
AR: A restaurant like Tartinery did not exist in New York. We found that there was a place missing where you can meet up and have fresh local food, easy to share in an industrial-chic environment with nice music.

Read next: Copenhagen’s youth on why their city is the greatest

Sydney Lima: Where did you love of French cuisine come from?
Alicia Rountree: I went to Paris a lot as a child and have so many memories eating at French cafes. French people have a love of food that is different to anywhere else. Also they don’t care about eating carbs, they love a good fresh baguette or croissant!

SL: Did you get involved with much of the interior design and aesthetic of the restaurant?
AR: Yes it was important to have the place be charming and sophisticated. I remember even painting the chairs myself to get them done the right way.

SL: What inspires you on a daily basis?
AR: Being grateful. I know that I am very lucky to have the life I do and I never take anything for granted. I love my family and friends and make sure that they know it.

SL: Do you have a role model within the industry?
AR: Not really. I like people who stand for their own beliefs and are strong. But I don’t really have a role model.

SL: How do you rate your cooking skills?
AR: I am a good cook. I get it from my mum. But I don’t really have the time to cook much. Only in Mauritius with all the family, then it’s so much fun to cook for everyone.

SL: What would be your signature dish?
AR: Avocado toast! Can you call it a dish? I do many delicious variations.

SL: What plans do you have for 2017?
AR: Learn more and share my knowledge with whoever wants to listen.

British model and blogger, Joanna Halpin. Photograph by Bryan Rodner Carr

Sydney Lima

The models who look at us from our magazine covers and Instagram feeds are often astute businesspeople as well as subjects for fashion stylists and photographers. They are now “360 degree creatives”, raising revenue from everything from social media to events appearances. Our contributing editor Sydney Lima is a model with Storm and has appeared on the cover of Condé Nast‘s glossies; she also works in film and in this new exclusive series interviews her peers about the lifestyle.

THIS MONTH: British model Joanna Halpin joined Premier Models at the age of 20 and has since shot major campaigns for the likes of L’Oréal, Free People and Urban Outfitters. Her clean, minimalist aesthetic on Instagram has attracted a following of over 280,000 and now she’s climbing the blogging ladder too, with her sister and fellow model, Sarah Halpin and their model lifestyle blog, What She Said.

Sydney Lima: How did you get in to modelling?
Joanna Halpin: I went to agency ‘walk ins’ in London nearly 4 years ago now and got taken on by Premier.

SL: What’s been your favourite job to work on so far?
JH: I’m not too sure if I have a favourite job but I have been lucky enough to get taken some of the amazing counties and shoot in the most beautiful locations. So any job where I get to travel to somewhere new always makes the favourite list.

SL: What’s been your proudest working moment?
JH: Sarah and I have recently starting working on a big exciting project through our blog so that’s going to be a very proud moment when I can properly say what it is. So sorry to sound so secretive!

Read next: Jaipur Literature Festival photography series

SL: Did modelling have any influence over your decision to become a blogger? How did it all come about?
JH: Yes modelling did have an influence on me starting a blog. I love modelling but I wanted to be able to have more creative input on shoots. I have a background in graphic design, as does my sister, so we decided last summer to start our blog together so we could be creative, and of course it goes hand in hand with modelling.

Sydney Lima: How do you find inspiration?
Joanna Halpin: With apps like Instagram and Pinterest it’s so easy to be constantly influenced. There are now so many beautiful accounts to follow that are great for inspiration. Accounts such as @c_l_o, @frankieandclo, @maggieontherocks, @oraclefoxjournal and @fredericforest all generally post such a variety of things from campaigns, to art, to fashion, to interiors. I think what inspires me most is imagery over actual designers, or style icons.

SL: What plans do you have for 2017?
JH: I really want to focus on the blog this year, my sister Sarah who I run it with has finally finished university now so we can hopefully both dedicate much more time to it. We also want to travel together this year, we are actually both meant to be in Sydney right now but my visa is taking a little longer than I had originally thought. But hopefully I’ll be there with Sarah in a few days!
@joannahalpin | @whatshesaidblog

Installation by teamLab, Flowers and People, Cannot be Controlled but Live Together – Transcending Boundaries, A Whole Year per Hour (2017). Courtesy of Superblue

Blue-blooded art dealer Mollie Dent-Brocklehurst has always been known for her creativity.
She has now teamed up with Pace Gallery CEO Marc Glimcher to create an innovative, social media-friendly art experience that she plans to roll out around the world. Millie Walton discovers more

Mollie Dent-Brocklehurst

British aristocrat and art dealer to the private jet set Mollie Dent-Brocklehurst has had numerous highs in a career which has encompassed creating sculpture parks at her family’s castle and driving the London operations of Pace, the global super-gallery.

But, she says, in the last couple of years, something began to bother her and Marc Glimcher, the CEO of Pace and her longtime business partner. They had long been known for curating and organising exhibitions with a focus on public art and experiential installations. But, she says, “[while] these artists were doing really amazing things, there was no way to financially compensate them unless a museum bought the work”. And so she and Glimcher began to develop the business model for Superblue, a new private art exhibition concept based on ticketed revenue that supports both the company and the artists by paying them a cut of sales.

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It is a suitably cutting-edge concept for Dent-Brocklehurst, who is known for her own creative ideas. On her father’s side, the Superblue co-founder hails from a blue-blooded English family who still own their ancestral home, Sudeley Castle in the Cotswolds, which was home to one of the wives of Henry VIII. Her American mother is the daughter of a Kentucky doctor. Over the years, Dent-Brocklehurst, who is married to celebrated sculptor Richard Hudson (they live in a converted industrial unit in London that also serves as an exhibition space and studio) has developed a reputation for bringing forward-thinking art concepts from around the world to the London scene.

Proliferating Immense Life – A Whole Year per Year (2020) by teamLab. Courtesy of Superblue

The Superblue project kicks off in Miami this spring. Its purpose-built ‘experiential art centre’ provides a blank canvas for both the creation and experience of art. “Typically art that goes into a museum is either donated or purchased by wealthy patrons, so there is a sort of gate-keeper to the kind of art that gets exhibited, but what we’re doing is inviting the public to be the selector of the art. If they like it, it exists; if they don’t, it doesn’t,” says Dent-Brocklehurst. Is she worried about the uncertainty of the present moment? “It was already a very Covid-friendly concept. It’s a huge space and there’s a limit to the amount of people who can be there at any one time to prevent the overcrowding of the experiences.”

Superblue’s focus on experiential artworks, which use vibrant colours, light-filled rooms, reflective surfaces and elements of augmented or virtual reality, inevitably resonates with a fast-paced, image-focused culture. Its inaugural Miami exhibition ‘Every Wall is a Door’, for example, features work by pioneering light and space artist James Turrell, Japanese collective teamLab, and celebrated stage designer and artist Es Devlin. The concept also seems designed to maximise social media impact. Does that cheapen the experience of the art? “I’m sure people will Instagram the artworks as they are very visually exciting,” says Dent-Brocklehurst, “but I think what we’re trying to achieve with this group of works is something which is much deeper and more fundamental.”

Es Devlin. Photograph by Jasper Clarke

This is perhaps most evident in Es Devlin’s installation Forest of Us which leads visitors on a journey through the human respiratory process, emphasising our reliance on trees for breathable air and the issues of climate change resulting from deforestation. The piece begins with a film on a perforated screen surface which allows viewers to pass through into a mirrored maze incorporating different performance elements along the way.

Read more: Umberta Beretta on fund-raising for the arts

A tree planting project is also being developed to support reforestation in the Amazon. “Landscape painting has always helped us tune our eyes into nature by framing it, telling us where to look. These works behave in a similar way. They focus our attention on particular phenomena, guiding us to perceive these phenomena where we find them at work in the world,” says Devlin.

It’s not just Devlin, however, whose practice engages with wider social issues. According to Dent-Brocklehurst, it is something that connects many experiential artists. “They have a very embracing kind of attitude towards their audience and the way that people can engage and interact with their work,” she says. “There’s a sense that they can lead a change through the experience of the work.”

Forest of Us (2021) by Es Devlin. Courtesy of Superblue

Superblue isn’t quite the first of its kind – teamLab already runs its own immersive enterprise, teamLab Borderless, located on Tokyo’s waterfront, which drew 2.3 million people in its first year of opening. But what’s unique is the exhibiting of multiple large scale installations simultaneously. Added to that, the artists are more or less given freedom to make what they want. “Our concept was not to curate [Every Wall is a Door] but to give a spectrum of the most important and relevant moments of experiential art,” explains Dent-Brocklehurst.

However, the hope is that the exhibitions will draw new audiences who encounter the art through curiosity. “I think we long to be surrounded,” says Devlin. “We are so used to the act of translating 2D into 3D, to conjuring worlds from a phone-sized rectangle, we forget that it’s a continual act of imaginative labour. It’s a relief to be physically surrounded in three dimensions.”

While Superblue’s next destinations are yet to be revealed, their plan is to expand across the US and internationally, building a network of venues across which the artworks can travel. “It’s about the art coming to the people rather than the other way around,” says Dent-Brocklehurst.

Found out more: superblue.com

This article was originally published in the Summer 2021 issue.

Nadya Abela is the founder and CEO of the Nadezda Foundation in the Russia and the UK

Philanthropist Nadya Abela established the Nadezda Foundation in her hometown of Tver in Russia in 2015 to provide disadvantaged children with much needed medical care and educational support. In 2019, a sister foundation was registered in the UK. In the first of our new philanthropy series, she speaks to Samantha Welsh about her motivations, the process of setting up a children’s charity and the challenges presented by the global pandemic

Nadya Abela

LUX: When did you first have the idea to set up your Nadezda charity fund in Russia and why? What prompted you to also to launch the foundation in UK? ​
Nadya Abela: When my youngest son was born here in London, I start realising more and more that being a parent is enormous responsibility and hard work. I felt lucky that my boys had good medical and educational infrastructure available for them here in UK. When I start comparing that to what was available back then for children in Tver, Russia, I realised there was a huge gap between the two.

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I flew home in the summer of 2015  and visited a few children’s hospitals, orphanages and educational centres for underprivileged children. Right there and then I decided to set up a foundation that would concentrate on children’s health and education issues in my hometown and other cities in Russia.

A few of my dear girlfriends (who are now on the committee at Nadezda Foundation) and I had been discussing similar issues here in United Kingdom for a long time and so we decided to set up the UK foundation in 2019, which also helps children who also find themselves in difficult life situations.

LUX: Is there anybody in the world of philanthropy and fund raising who inspired you?​
Nadya Abela: Regular people, who give their time and money to support causes that are dear to their hearts or families, always inspire me.

LUX: What exactly does Nadezda Foundation do and how do you ensure you get optimum results? ​
Nadya Abela: Our foundations concentrate on children’s health and education. I believe those two factors are most important in creating positive future for them and for society in general.

LUX: How much of your time does it take?​
Nadya Abela: Quite a lot, especially prior to important fundraising events.

LUX: Have you always been passionate about the welfare of underprivileged children and young people?
Nadya Abela:  Ever since I started my modelling career at the age of 18, I always wanted to adopt a little boy or a girl, to take them away from life in orphanage and create a safe and healthy environment for them to live in. I have not done it yet, but hope that one day it will be possible. For now our charity foundation and I directly help lots of children, and we know that we change some of their lives for the better.

Some of the children the Nadezda Foundation helps (above), and one of the playgrounds built in Tver, Russia for children with autism.

LUX: Do you think that the role of private philanthropy is becoming more important, with increasing limitations on government funding?​
Nadya Abela:  Absolutely. It is always very direct because it involves less bureaucracy.

LUX: What are the biggest obstacles and challenges you have faced?​
Nadya Abela: In Russia at the beginning, it was difficult to get people and big companies on board with fundraising. People were skeptical, or too busy with their own problems. Now, five years later, the situation has changed completely. I have people calling me directly and asking how and where they can help, which is an achievement on its own.

In UK, the hardest part was legally registering the foundation. It was a lengthy and costly affair, but now everything is fairly straight forward.

Read more: British artist Petroc Sesti on his nature-inspired artworks

LUX: Is there anything that concerns you about the path ahead for your foundation?​
Nadya Abela: With Covid and current restrictions it is nearly impossible to do any fundraising so our work and the help we can provide is very limited. It is absolutely devastating and takes us back to square one so many children are not getting help they so urgently need.

LUX: What are your proudest achievements?
Nadya Abela: ​Seeing my two sons want to help with my charity work and support other boys and girls who are currently living in difficult situations.

Nadya outside EACH (East Anglia Children’s Hospices) for the whom the foundation raised £25,000 in 2019.

LUX: How will Covid-19 affect what you do?​
Nadya Abela: Covid does not affect what I do. The ministers who make wrong decisions, kill economy and therefore, affect the wellbeing of whole nation and future of our children.

LUX: Do you enjoy running your foundation?​
Nadya Abela: It keeps me grounded and yes, when we see how our work has changed children’s and their families’ lives, it does feel good.

LUX: Do you have specific examples of children or young people who have benefited?
Nadya Abela: ​There are lots of stories and projects from both of our foundations, which you can see on our websites. They all important, no matter how big or small so I wouldn’t want to single one out.

LUX: How would you encourage people to get more involved in supporting vulnerable children and young people?
​Nadya Abela: You can go and visit schools and share your knowledge and experience. All children love to learn and they also love it when they feel that grown ups are interested in what they have to say. Find out what their biggest dream is, and help them to achieve it. We do not always have to raise lots of money to help change a child’s life.

LUX: What would you warn people about who are interested in setting up a charitable foundation?​
Nadya Abela: Depending on the cause, it can be very emotional and take up lots of your time especially if it’s something you’re really passionate about, but it’s all worth it!

LUX: Have you any advice for LUX readers who might want to get involved in philanthropy?
​Nadya Abela: Just do it and don’t look back!

Find out more: nadezdafoundation.org.uk; fondnadezda.com

Bulgari Resort Dubai is located on the white sandy beaches of Jumeira Bay

Why should I go now?

Still dreaming of that perfect glass of chilled Puligny-Montrachet at sunset on the beach? Keep your memories of those warm summer nights alive, by heading over to Dubai, where the perfect season to visit is just beginning. From around November to March, temperatures come off the searing heat of summer months, so don’t pack away those shorts and sandals yet.

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The city has an over-achieving buzz about it that always bring you back to experience something new. Straight off visiting the top of the Burj Khalifa, we were swiftly introduced to a model construction of the Creek Tower, which will stand at 1.3 kilometres high, surpassing the current tallest skyscraper by 472 meters. The new addition to Dubai’s iconic skyline is projected to be completed in time for the World Expo in 2020.

What’s the lowdown?

If walking through a hall of a hundred doors to get to your room puts you off, Bulgari is the luxury boutique answer to your fear of mega hotels in Dubai. It is a 20 minute drive from the airport, on the seahorse-shaped white sandy beached island of Jumeira Bay, the latest addition to the Bulgari Hotels and Resorts collection comprising six properties in five different countries.

Here, you get the opulent and glamorous experience that Dubai is famous for, without the garishness and glitz. The coral-influenced panel design of the exterior structure coincidentally looked a lot like melted parmesan crisps, perfectly exemplifying the brand’s philosophy of blending their Italian heritage with the region’s maritime influence.

The resort’s main swimming pool sits just above the ocean

From the lobby to the rooms, one could easily mistake oneself to be at the annual Salone del Mobile in Milan. Recognisable signature designs of top Italian furniture brands (Flos, B&B Italia, Poliform, Rimadesio – to name a few) will definitely inspire you to add a few new pieces to your own home. Throughout the resort’s walls, you are reminded of Bulgari’s 130 year legacy with glamorous photography and design sketches of the brand’s timeless jewellery and the famous people they adorned.

Read more: The luxury concierge company that provides the perfect holiday wardrobe

Should the weather get too hot to go outdoors, and it often does, the spa also offers one of the longest and most impressive indoor swimming pools in Dubai complete with private relaxation cabanas. Yes, fly to the sun, and sit indoors. Wise, as the locals know.

Getting horizontal

We stayed in a two-bedroom family villa, which can be best described by one word: home. The moment we arrived, we were greeted at the door by our personal butler, catering to our every need. As we enjoyed fresh fruits, house-made chocolates, dates, and Amaretti biscuits, our butler helped to unpack our luggage. We loved the spacious living area furnished with a large leather sofa of rich mocha, and almond nougat-coloured marble tables. Most of our family time and meals were spent there, where they even set up a cute tent filled with toys and activities for our children.

Here and above: one of the resort’s luxurious beach villas with a spacious living room

Given the exclusive, honeymoon vibe of the resort, it’s surprisingly kid-friendly with an all day Kids Club which even features a shallow plunge pool. If it’s too hot to relax on the beach, each villa has a personal pool, which we found perfect for a refreshing dip after our indulgent breakfasts. Our ever-present butler made sure that we were comfortably cool with Bulgari-branded fresh coconuts, sorbet popsicles, and ice cream-filled mochi. Needless to say, we found ourselves always looking forward to going back “home” to the comforts of our little retreat after a long day out.

Anything else?

If you stay at a villa, try the private barbecue dinner with a personal chef. We had lobster, sea bass, and wagyu steaks straight off our own sizzling grill, with no danger of the husband donning his chef’s whites and making like a BBQ cook-off king. Trust us: there’s nothing like being able to walk just ten steps back to your bedroom after an amazing dinner that puts you in a food coma. Don’t worry, you’ll work it off the next day with a serious cardio session of shopping at Dubai Mall.

The resort’s intimate Japanese restaurant Hoseki

And before you leave, do leave yourself in the hands of Chef Masahiro Sugiyama at resident Japanese restaurant, Hoseki, meaning “ Gem Stone” in Japanese. This sleek and modern restaurant with just 9 seats has a perfect view of Dubai’s glittering skyline and serves only an Omakase menu. You’ll get intimate with Chef Sugiyama who comes from 6 generations of sushi chefs before him. As he serves curated sushi, he explains in detail how each ingredient, all flown in fresh from Tokyo, comes into perfect harmony on your palate. Here, you can truly just sit back, relax and sip on a cup of ice-cold Junmai Daigin Jyo sake. Make sure to book ahead.

Rates: From 2,000 AED for an entry-level room during low season (approx. £400/€500/ $550)

Book your stay: bulgarihotels.com

Emily Lee

Grand Hotel Kronenhof in winter with its natural ice rink

Winter is here, and the world’s illuminati, glitterati and party-rati are agglomerating in mountain resorts, from Aspen to St Moritz, to see the year out, talk about next year’s business over magnums of Domaine de la Romanée-Conti, and, oh, also do some skiing between breakfast and long lunch.
Nowhere has such an aggregation of grand hotels as the Upper Engadine valley in Switzerland, home to St Moritz and a string of other villages studded around lakes, forests and various ski mountains.

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The discerning luxury traveller, looking for both solace and exclusivity, might be drawn away from the town of St Moritz and its Masseto-sipping revelers, and towards Pontresina, a village ten minutes’ drive away in an adjoining valley, and specifically to the Kronenhof, its most luxurious hotel (and sister to St Moritz’s own celebrated Kulm).

Why go now?

Late December and early January are when a significant section of Europe’s aristocracy decamp to the area; snow is plentiful right now, and you’re bound to know people to drop in on.

The welcome

Draw up the courtyard, at the lower end of a long high street studded with sixteenth and seventeenth century buildings, and you feel you have arrived at one of Europe’s grand old hotels. Doormen and receptionists have that perfect (and hard to find) blend of courtesy, genuine enthusiasm, and professionalism, without the over-formality of some hotels in the area that always makes you feel like you’re wearing the wrong shoes.

The grand lobby area

Walk through the reception area and you are in a vast, beautiful, series of high-ceilinged grand reception rooms, all with picture windows out over the forest and valley below; to one side is the Val Roseg and the high glaciers of the Bernina peaks.

Getting horizontal

Our suite was lushly but refreshingly decorated in eggshells and taupes; drawing the curtains revealed the same stunning view down over snow-laden pine and larch trees, across to the mountainside beyond, and the edge of St Moritz in view by the mountain’s right hand ridge. There was a spacious balcony for those chilled-out late night Cognacs.

A Deluxe Premium double room

A quick trot down a couple of marble staircases takes you to the Kronenhof’s piece de resistance, a vast spa and pool area carved into the mountainside at the bottom of the hotel. The huge pool, with windows all round, has a mesmerising panorama across the Engadine valley, to the mountains separating this beautiful and isolated region from the rest of Switzerland. From the spa pools, indoor and outdoor in the snow-covered garden, you can see the Corviglia ski mountain above St Moritz with crystal clarity; we liked melting into the spa pools and looking at the mountain we had been skiing on.

Read more: Model and actress Adrianna Gradziel on female solidarity

The hotels dining options include the Grand Restaurant (pictured here) and Kronenstübli

Anything else?

The Kronenhof’s restaurant, the Kronenstubli, is based in the original owner’s house above what were the hotel’s stables in centuries gone by.  There is also a grand dining room where very thorough Swiss breakfasts (including just about every herb, nut and seed going) and lavish dinners are served, and a beautifully laid out children’s dining room, a miniature version of the same, next door.

After dinner, stroll along the town’s ancient high street, taking in the views – it’s on a ledge above the valley floor – and steeling yourself for the next day’s skiing. As classy as it gets, without the crowds.

Winter rates: From CHF565 for two sharing a double on a half-board basis (approx. €500/ $600/£450)

To book your stay visit: kronenhof.com

Darius Sanai

Lucian Freud: Girl Sitting, 1987. Courtesy of the Lucian Freud Archive/ Bridgeman Images UBS Art Collection

Whilst Lucian Freud is best remembered as a painter for his fleshy, bulging portraits, his etchings are perhaps even more striking examples of his intensive analytical observation and pursuit to capture the transient moments of life. The works record the folds, textures and irregularities of the skin, along with the moods and expressions of his subjects

Lucian Freud: Double Portrait, 1988-90. Courtesy of the Lucian Freud Archive/ Bridgeman Images UBS Art Collection

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For the first time, over fifty of the British artist’s etchings are on display in his birth place of Berlin at Martin-Gropius-Bau along with one watercolour and two paintings on loan from the UBS Art Collection including “Double Portrait” which depicts his dog, Pluto and one of his favourite models Susanna Chancellor. Many of the etchings are exceptionally large, such as the sleeping image of Sue Tilley, a model that Freud found particularly fascinating. In the piece, the model appears to be floating, naked despite the fullness of her body. Freud, as in so much of his work, manages to simultaneously encapsulate physicality in voyeuristic detail whilst also conveying a powerful sense of energy and emotion.

Lucian Freud: Large Sue, (Benefits supervisor sleeping), 1955 Courtesy of the Lucian Freud Archive/ Bridgeman Images UBS Art Collection

Millie Walton

“Lucian Freud: Closer” runs until 22nd October 2017 at Martin-Gropius-Bau, Berlin

William Kentridge, “The Refusal of Time”

William Kentridge, “The Nose”

Travelling from the Whitechapel Gallery in London to Museum der Moderne , Salzburg, “Thick Time” by William Kentridge is an intriguing and comprehensive exhibition investigating the South African artist’s multimedia dialogues with themes such as colonialism, racial capitalism and revolution. Sketchy, charcoal animations, video installations and drawings fill both of the museum’s spaces in a giddy insight into Kentridge’s complex and macabre aesthetic.

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Yet it’s the theatrical elements that are perhaps the most captivating and revealing. As an actor, producer, set and costume designer, Kentridge’s visual art is heavily influenced by performance and narrative; the exhibition’s opening was timed to coincide with the premiere of Kentridge’s production of “Wozzeck” at the Salzburg Festival and tracks the artist’s theatrical career from the late 1970s to present through a display of posters, designs, models and costumes. Kentridge is a maker of worlds. His work across all mediums is textured, dark and completely consuming.

William Kentridge, “Second-hand Reading”

Millie Walton

“Thick Time: Installations and Stagings” runs until 5th November 2017 at Museum der Moderne, Salzburg

Guy Bourdin, Paris Vogue 1975, Chloé autumn-winter 1975 collection ©The Guy Bourdin Estate, 2017 / Courtesy A + C

Most people aren’t aware of Guy Bourdin’s close relationship with the fashion house Chloé, but between the late 50s and late 80s, the brand was interpreted through the lens of the French artist and photographer more than anyone else. The inaugural exhibition at the newly opened gallery space, Maison Chloé in Paris celebrates Bourdin’s wild and seductive world through a collection of emotionally charged images that challenge both stereotypes of femininity and fashion photography.

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Guy Bourdin, Paris Vogue 1970, Chloé spring-summer 1970 collection ©The Guy Bourdin Estate, 2017 / Courtesy A + C

In one image women lie draped languorously across a bed playing cards, whilst another depicts a hotel room cocktail party with a man in his underwear being chased out by a policeman in a background. Rather than pouting, staring with glassy indifference into the camera, the models are dramatically engaged in the scene creating an atmosphere that’s cinematic and completely captivating. Alongside the prints are the clothes and accessories Bourdin photographed as well as copies of the magazines the images originally appeared in, most often Vogue Paris, and a curation of Bourdin’s photographs for other fashion campaigns, including for French shoemaker Charles Jourdan. It’s an interesting insight into the development of Chloé’s dreamy, bohemian aesthetic, Bourdin’s creative vision and perspectives of mid-century women.

Millie Walton

“Femininities—Guy Bourdin” runs until 6th September 2017 at Maison Chloé, hotel particulier on 28 Rue de la Baume, Paris and re-opens during FIAC and Paris Photo from 18th October until 18th November 2017.

The Buckingham Gate entrance at Northacre’s No.1 Palace Street development

Luxury real estate developer Northacre was founded in 1977 by German architect Klas Nilsson. Owner of The Lancasters, a luxe development of 77 apartments in Bayswater, the company is currently developing No. 1 Palace Street, a Grade II listed building featuring 72 apartments overlooking Buckingham Palace’s Gardens and The Broadway in Westminster, which will be composed of six residential towers framed around a 20,000sq ft public thoroughfare and pedestrianised piazza. LUX Associate Editor Kitty Harris speaks to CEO Niccolò Barattieri di San Pietro about Brexit, millennials and the importance of understanding your customer

Niccolò Barattieri di San Pietro

LUX: Northacre provides management, interior architecture and design services. How do all of these components work together?
Niccolò Barattieri di San Pietro: How would it function without it is the question. I am always surprised to see other developers that don’t have an interior designer or architectural arm in-house because ultimately, what are we selling? Hopefully, beautiful apartments that people want to live in, and hence you have to create the emotional attachment between what you do and what they’re buying because without it you don’t create a premium. For us, the central part of our DNA is the design. Northacre is the only development firm in central London that was started by an architect. Klas Nilsson started Northacre roughly 30 years ago – he was a pioneer in space and an architect hence design has been at the core of what we do and not an add on. It’s a 360 degree holistic approach to developing.

LUX: Do you think there are irresponsible and responsible developers?
Niccolò Barattieri di San Pietro: You know I don’t know if it is about being responsible or irresponsible, I think there is a naivety and short-sightedness in cutting corners. The most important thing that Northacre has is its track record, doing the same thing thirty years in a row and doing it successfully. And so it would be very short-sighted to CGI and erase buildings in front of ours in order to make ours a better view because it takes a client to visit once and then you’ve lost them forever.

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LUX: Do you have repeat customers?
Niccolò Barattieri di San Pietro: Absolutely, we have quite a few. We’ve probably sold close to 700 homes in central London in the high-end space. At the moment there are 330 transactions about the five million pound mark of which we have sold a decent percentage. One client of ours, who until very recently still lived in our show apartment at Kings Chelsea, subsequently bought another house in Kings Chelsea and he had bought 13 apartments at The Lancasters. He’s bought four more of ours at Park Street, and hopefully he will buy some at The Broadway too. He is a repeat customer, I think like many others, for several reasons. One is that he loves the homes, which I think is the crucial part of it. And secondly, the properties have done incredibly well investment wise.

If you look, for example, at The Lancasters, when we were doing bank evaluations they were saying no way would you be able to sell £1700 a square ft. because the area is at best £1000. A 70% premium is a damn good premium. But when we got it financed, the average sale price at the end was £2850. So yes, the market might have moved, but not from £1000 to about £2850 in the space of about 4 years. Even if it had doubled, it would be at £2000. So clients realised that we have quite a resilient product and in fact, the gentlemen that bought all of the developments I mentioned, decided he wanted to sell one at the beginning of this year. He was an early buyer, he bought in 2015, which we could argue was probably the peak of the market, he made 109% (£700,000) net return on his 10% deposit and it wasn’t on a small apartment in a market that’s gone down.

The lobby in The Broadway – a current development by Northacre

LUX: Which is your keenest market area and are you selling more now to millennial generations?
Niccolò Barattieri di San Pietro: Our markets really depend on the development because certain things that appeal to one kind of nationality do not appeal to another. Take two examples, No. 1 Palace Street and The Broadway. We retained the 1870s façade at No. 1 Palace Street, which overlooks the gardens at Buckingham Palace, but stripped the building completely so it is entirely new inside. The Asian market doesn’t see this as new and they don’t like older buildings so I would say that the largest group of buyers in that development are from the Middle East. Monarchy is very big there, they love it, and so you can see the different points of affinity between them.

When we bought The Broadway, we thought that it would be perfect for the Chinese market and for the Asian market in general because it was one of the very few mixed new build schemes where you are able to create a destination in central London of its size. It’s 1.7 acres and 268 units with all the amenities, and it has four world heritage sites around it. The mix of these two and its fantastic views resonates very well with them.

Read more: President of Monaco Boat Service Lia Riva on the romance of the riviera 

Where do I start with millennials…they think very differently. We’ve found that millennials are actually very asset light. They love experiences, and they don’t want to be necessarily burdened by having a big asset whilst they could be travelling and creating experiences. And so we haven’t targeted them especially. We will be putting out a property that will resonate with millennials very soon, but it is a different beast completely and so we are looking to target that in a completely different way.

LUX: How do Northacre approach developing?
Niccolò Barattieri di San Pietro: Ultimately, we want to create an emotional attachment by making our buyers understand that we understand them. And I know it sounds like the ABCs of any company, i.e. understanding your customer, but look at some of the developments around you, it’s clear that the developer doesn’t understand their end customer. The reason is that there are a lot of improvised high-end residential developers because asset prices went up and high-end residential was the best use of these assets. They became high-end residential developers overnight and they don’t realise that it’s not an easy task. Hence they don’t deliver what buyers necessarily want. By understanding your clients, and knowing that real luxury to them is spending time with loved ones, we deliver something that creates an emotional attachment, enabling them at the same time, through in-house services, to focus on what they should be focusing on.

A master bedroom in The Broadway development

LUX: What makes The Broadway different to the other developments?
Niccolò Barattieri di San Pietro:  The Broadway is a very challenging project; very few developers have ever delivered 268 high-end units in prime central London. But also it’s different in that it’s the first real mix-used scheme of high-end residential development in central London and many other cities. We believe this is the direction developing is going take, because you have got to create a sense of place that goes beyond the location itself. It’s important to control the types of shops and coffee shops on the site for the kind of buyer we attract. It’s also very important for the surrounding community because you are curating in an unexpected way by not putting generic shops in. Pret and Boots are fantastic, but we’ve seen enough of them. We are in a position to control that, which other developers can’t if it is just residential.

LUX: And how do you decide what locations to build on?
Niccolò Barattieri di San Pietro: The formula of Northacre hasn’t changed in the last 30 years. If you took a map of London and plotted all the Northacre developments by the year they were created, which is very important because areas change, you will see that the formula has always been the same. We develop in areas that are very central or very close to, but not in ‘the’ centre. We create a product that is better than anything else in that particular area, and then we play the price conversion. For example, No. 1 Palace Street: one would say ‘how absolutely fantastic to overlook Buckingham Place, but it would be nicer on the Mayfair side of Buckingham Palace’. Yes it would be, but on that side it was £6000/ 7000 per square ft. and this area is at £2000 and so we could push prices to £3000-4000. You need to understand the macro and micro of areas and of buildings themselves because it needs to become an aspirational building. The Lancaster was 140 metres of 1870s odd, white stucco façade overlooking Hyde Park. How many assets are there like that in London? Hardly any. How many times can you buy a whole block of 5 different architectural styles all in one next to Buckingham Palace like at No. 1 Palace Street? You can’t. So the fact that these buildings enable you to create an aspirational product, create additional value as well.

Read more: Model of the month Emma Laird on juggling acting and modelling

LUX: Do you think that phrase ‘re-defining luxury’ is dead?
Niccolò Barattieri di San Pietro: I never really understood the phrase to tell you the truth. For the simple reason that it might not be luxury to you, and it might not be luxury to me. Luxury is personal. For Millennials, like my son who is 16, ownership of an object is absolutely irrelevant. I said to him a few years ago: ‘When you turn 18 I will give you my watch’. ‘Why do I need a watch?’ was his response. Whereas if I gave him £10,000 for an incredible trip somewhere he would love it. So I’ve never been a fan of that phrase. I think you have to strike an emotional cord with people because that, to me, is how you convey luxury. Look at the things that the wealthy collect like art – how personal is art! You might love a painting I might not like it. Vintage wines too. All things are that are personal and rare –  you cannot have the same that I can have.

The Swimming Pool at No.1 Palace Street – a development by Northacre

LUX: How do you think Brexit will affect the market, if it hasn’t done so already?
Niccolò Barattieri di San Pietro: It will affect it but there are many things that are affecting the market in general. We have to take a step back for a second and consider that from 1994 to 2014 we had twenty years of a booming market. We shouldn’t be too surprised that there is a pause in this market.

And what does Brexit do? First of all we don’t know what Brexit looks like because no one does. We only know it creates three things. Two that are negative and one that is positive. The first one is uncertainty. No one likes uncertainty, and in times of uncertainty asset prices don’t go up and it doesn’t give buyers a sense of urgency. Second, it is creating an opportunity for foreigners because the pound is weaker, which is the positive. However, this also has a negative ramification to it as well. This being that the weak pound gives an excuse to a lot of the foreign work force working in construction to go back home because their countries are booming more than they were before. They are now sending much less money home than they were before because £1 before was €1.40 now it is €1.14 – a very big difference.

If you look at it more granularly though, what I think is really happening is the market has become binary and it goes back to the fact that you have a lot of improvised high-end residential developers that are creating a product that does not actually meet what people really want. And so when someone says ‘the high-end market is down 15% from the peak’, that is a very misleading number because yes, if you take the who aggregate of it, but if you then look at properties that are actually really nicely developed property by a reputable developer that don’t have any compromises to it, there aren’t many and so the developer still has pricing power. It is not because the customer has become poorer all of a sudden, he is just picky, and rightly so because he is spending a lot of money. So the other developers that are developing a product that is not really ticking all of the boxes can’t attract the high-end market because those buyers want to spend their money on the best. They are not interested in something, even if you give them a 20% discount, they will say: ‘But I still don’t like it, it is not that I like it more’ so then they have to start selling to a different kind of market and that’s why the prices drop because the other buyer says, ‘OMG, it is nice and so expensive.’

LUX: What are your future predictions?
Niccolò Barattieri di San Pietro: Did you bring the crystal ball?! We do have to look ahead, I think that there are clear trends in the market in general that have nothing to do with high-end residential. I think high-end residential is going slightly back to basics in the sense that for a long time you had developers that thought that the more expensive the property, the more you have got to put in it. And everything has to be covered up because that is going to give a sense of luxury and how much they have spent. Electronics, big screens everywhere etc. The fact is that high-end people like to turn the switch on and off and the button for fading the light is the most they want to see, right? So we are stripping back the technology to basics. And the sense of luxury really is the beautiful light switch. To touch it there’s a sense of satisfaction, it is bit like a door handle that it is the right length, the right thickness, the right feel, the right weight. We are really focusing on those subtleties.

And then there is nothing wrong with a white wall, because ultimately, for these customers, it’s about the art that they are going to put there. All their friends have nice apartments, they don’t need to go and show it off. But what differentiates them is that they have art that nobody else can have because it is one piece. And so how do you create gallery spaces? How do you create as much wall space as possible? So these are the trends that I see: the pairing back, the few great materials and simplicity, ultimately.

Read more: Why you should be checking into Monte Carlo Bay, Monaco this month

The other trend is really focusing on the staff of the development, so the concierge, the valet etc. How do you enable them to deliver the service you talk about them delivering? I’ll give you a practical example, when we were doing No.1 Palace Street and I was new at Northacre, I said let’s go and interview all the guys that work at the front desk in our past developments. Let’s learn from them because they are the ones that are in the front line. And it is interesting that they were saying, at the Lancaster they were saying: ‘you know we receive two bags of mail every single day, we receive three racks of dry cleaning every single day. Northacre did not give us enough space to put all of these things, and so we’ve got a few there, a few there, a few there.’ These are things you have to consider.

We are also creating an app, where you will be able to do everything from booking a massage to making sure the car comes up to seeing your service charges to booking a personal trainer, so that everything is done in a very, very simplistic way. That then frees up the time of the guys downstairs and enables them to deliver the best possible service.

LUX: Do you have your favourite residential area in London?
Niccolò Barattieri di San Pietro: Well, I have been living in Chelsea for 21 years now, so that is my neck of the woods. I love it because it feels like a little village, but at the same time, you are 100 metres away from the hustle and bustle and if you have got to get to other central parts of London it is super, super close and it is very close to my office. But there are a lot of exciting places in London, not only where we develop, but also some parts of the East End are super interesting, and I think that how they are attracting tech start-ups is incredibly interesting. And actually the East End is really starting to cater to the millennial generation. Anywhere you go in London houses are very expensive. And so we have to start finding a new model based on how people will be living that also reflects how the millennials think, and that is what we are working on at the moment.

According to Niccolò Barattieri di San Pietro, No.1 Palace Street has been Northacre’s most challenging development to date

LUX: What has been the most challenging development for Northacre?
Niccolò Barattieri di San Pietro: No.1 Palace Street without a doubt! It has five architectural styles in one block with a façade retention of about 70% of the original façade with a great tall building in the middle. We had to demolish everything inside and dig down four floors underneath. We are doing a top-down construction approach, where you pour the ground floor slab, and then you start digging down whilst going up at the same time. The façade is not thick at all so it’s scary because you are creating the structure and then you have to tie it all back together. And obviously these façades are delicate.

LUX: Don’t blow!
Niccolò Barattieri di San Pietro: Exactly. When there were high winds last year we were praying a crane didn’t move, because can you imagine? Who is going to go to Westminster and tell them that the façade has come down?

LUX: We hear you are a keen sailor. What’s been your most memorable voyage?
Niccolò Barattieri di San Pietro:  I sailed from the South of France to Hawaii and then from Hawaii to San Francisco. I did about 15,000 miles on a 39 ft. catamaran. The first 2,000 miles I did without a GPS – it was a fantastic trip!

To find out more about Northacre’s past, current and future developments visit:  northacre.com

British poet and co-founder of Brainchild festival, Bridget Minamore. Image by Suki Dhanda

LUX’s Contributing Poet Rhiannon Williams puts the spotlight on British poet Bridget Minamore this month, exploring her unique portrayal of love and her vision for Brainchild festival.

Bridget Minamore′s poetry is red hot. Addressing race, feminism and popular culture in verse that scalds, this epic young British poet appears to be everywhere at once these days – the poetic version of a catchy new tune. However, her star has truly been accelerating in its ascent since the publication of her pamphlet ‘Titanic‘ (Out-Spoken Press), a collection of poems which hilariously and hauntingly dissect what it means to love another. In ‘Titanic’ she uses the most famous disaster story in history as an analogy for a rocky relationship, writing with a spotless humour and style that tangos with your emotions. The excerpt below shows how Bridget portrays the way the violence of doomed love can be transfigured into dark humour, which nevertheless calls out to our deepest fears of being bereft – or shipwrecked – in love, desperate for the beloved to stay:

I want to cut your legs off

not so you can’t walk away,
more in the hope you’ll stay
exactly where I want to put you.

Her talent for a sentence that can leave you floating on pure emotion has done exactly the opposite of the doomed ship, buoying her up and into a stratosphere of significance, and marking her out as a striking new voice of a generation. When I asked what drew her to using this imagery of the ship, Bridget shared her thoughts: “I always felt so embarrassed writing or reading poems about love or heartbreak, and the imagery gave me two things: a crutch to hide behind, but also a level of humour that made everything easier. I’ve always loved being near water, whether its canals or the sea, and back in Ghana my Dad’s whole family live right next to the largest man-made lake in Africa. But I have this real fear of it as well – I can swim, but I get nervous when I’m actually in open water. So subliminally there must be a part of me that compares the open water of the ocean to love: home and comfort, sure, but also terror. The Titanic sums all of that up for me.”

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Although the symbolism of the distressed ship is one that has been used by poets throughout history – Horace’s ‘The Ship of State in Troubled Waters’, Rimbaud’s ‘Le Bateau Ivre (The Drunken Ship)’, Bridget guides this metaphor firmly into modernity by using popular song lyrics in her transitions between poems, and colloquial language. The overall effect is ground-breaking…or should we say ice-breaking?

Brainchild festival. Image by Hollie Fernando

Not just a poet however, Bridget has her fingers in all of the creative pies; she has worked with the National Theatre, the Royal Opera House, represented the UK at the International Biennale in Rome and has even masterminded an incredible music and arts festival, Brainchild. And through her journalism she tackles burning issues that many are afraid to speak out about – for example the concept in fashion of the colour ‘nude’ and the unrecognised problem that it causes for women of colour who just want to find a pair of skin-coloured tights – something which should be guaranteed for all women.

Furthermore, her writing invariably leans towards promoting those who are in need of a spotlight, for example she champions the (long overdue) rise of black female DJs, such as Jordanne of GCDJ (Girls Can’t DJ). This is also where her Brainchild Festival comes in. Because instead of just talking about change, Bridget does. “The answer lies in visibility,” she wrote in a piece for ‘The Debrief‘, and at Brainchild each July, Bridget provides the vital visibility that up-and-coming music, poetry and dance stars need.

Bridget was one of the founders of Brainchild, a quirky festival in the United Kingdom – it is very literally her brainchild. Nestled among the grounds of the Bentley Motor Museum in rural East Sussex, the chilled out setting comes with a surreal wildfowl park and miniature railway in tow. In addition to running it, Bridget took to the Brainchild stage this year to perform her poetry, as well as run a discussion about the housing crisis in Britain – and this combination of acts acutely captures the feel of the entire festival; subtle, cerebral and important, the achievement is a melange of conference and intellectual discussion in addition to the vibrant festivities.

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Brainchild is volunteer-run, and yet endlessly inventive, even more so than the giants of festival Britain like Glastonbury and Reading which are simply too crowded to be truly intimate or different. In contrast, there seems to be no end to what Brainchild puts on, from silent discos made hot by the cutting edge GCDJ group, to the on-site art installations which also created a centre of gravity this year, such as the out-of-this-world geometric playgrounds of Kristi Minchin. There was even an act called 5 encounters on a site called Craigslist featured on the line-up this year. When asked about her vision for Brainchild, Bridget discussed how it evolves with each run: “Each year it’s got easier to know what our vision is—these days, I’m pretty sure we all want to create an inclusive space for as many people as possible, a place that’s fun but also engaging enough to make you think. But also fun. Retaining the intimacy is probably the next most important thing, as it’s something we’re really conscious of the larger we get.”

A yoga class at Brainchild. Image by Jerome Toole

Bridget Minamore’s work with Brainchild is a testament to her talents. Playing on the word ‘brain’, the festival describes itself as ‘a meeting of minds’, a network and safe haven for people in the arts to push their talents to the forefront of the stage – and it is because of Bridget that this creative network has become so strong. It can sometimes seem that the options available for young people to forge a career from artistic abilities are diminishing every day in Britain, due to lack of funding and the troubling expectation that they will work for free. However, Bridget’s work demonstrates how this is not necessarily true. I will be looking out for more of her presence in the future, as I am sure that the name Bridget Minamore will continue to be trailblazing, taste-making and trendsetting in the poetry world; she shows us how it can be done.

bridgetminamore.com

Luxury entrepreneur Binith Shah with LUX Senior Contirbuting Editor Maria Sukkar

Luxury entrepreneur Binith Shah had a vision: to create the most luxurious duvets in the world, using environmentally-friendly methods, for use by the most discerning clients. LUX Senior Contributing Editor Maria Sukkar speaks with Shah about the nature of luxury, how to create a best-in-class product optimised for private jets, premium residences and yachts, and what makes a happy Eider duck. 

Maria Sukkar:  The word UMŌ evokes warmth, comfort, and softness, while also carrying a poetic quality that heightens sensory experiences – much like the French use parfum to describe an ice cream flavour. What led you to choose UMŌ Paris as the name for your brand?

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Binith Shah: I’ve always been enamoured with the French culture and my heart and background are in bespoke fashion, couture, and luxury. I also love Japan: how everything that the Japanese do is precise, thoughtful, and simple. Umō is the Japanese word for down, so I just combined the essence of both and decided that UMŌ Paris would be the brand.

‘I learned the importance of prioritising the craftsmen, because without them, there is no business’ – Binith Shah

MS: Do you think exposure to diverse cultures and communities drives discovery?

BS: I was born in Kenya, raised in Seattle, met my wife in New York, lived in Florence for 12 years in between a year and London, then shifted to LA the last 12 years!  My father was also a curious entrepreneur whose passion led into dealing in oriental rugs, which evolved into one of the largest carpet showrooms in Seattle.  It fascinated me that he would travel to Afghanistan, Pakistan, India, Nepal and return with stories of the craftsmen and artisans who would spend months or even a year to create just one rug for his showroom.  Community is a huge part of how I think about business.

MS:  It’s similar for me – I’m originally Lebanese with family scattered across the world, including my mother and brother in Beirut and my sister in Dubai. What led you into the creative industries?

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BS:  My journey really began when I met my wife, Elizabeth, when she was a top designer for Armani, Sonia Rykiel and Ungaro. I moved to New York to join her, and we went on to create a very high-end luxury shoe and handbag business. Our philosophy was to differentiate ourselves from other brands with bespoke offerings, so we developed a 3D foot scanner, which would take hundreds of intricate measurements of our clients’ feet, customise a last, and manufacture a pair of shoes in a matter of weeks, versus a minimum of six months.

We launched Rickard Shah in the September issue of American Vogue and immediately received significant A-list celebrity customers who were keen to invest in footwear tailored to their individual style and needs.  As a result, we were very fortunate to have one of the largest luxury conglomerates among our primary investors.  We were highly successful, with long waitlists, eventually disrupted by the financial crisis of 2008. Our bijou atelier was forced to close, and I learned the importance of prioritising the craftsmen, because without them, there is no business.

Each luxury duvet features UMŌ Paris’ signature embroidery of the Eider duck wing

MS: As an entrepreneur how did you move into sustainable luxury?

BS: It happened while we were in London during the financial crisis, with a Knightsbridge flagship boutique and our young daughter.  We felt the current method of tanning leather accessories was not as environmentally friendly as it could be and sought solutions. We conceived of a sustainable solution, which led us to create a company in Florence called Green Dot, which produced the very first biodegradable and sustainable TPU. TPU is a soft resin, which is the key component of sneaker soles or flip-flops. Logistically, it made sense for our family to relocate to the US, where our resin was manufactured.

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We successfully exited Green Dot following three-years’ of founding the start-up. Through that venture, this confirmed we could deliver a sustainable luxury product, which became a stepping-stone to into various new chapters and ultimately led me to where we are now.

MS:  How did you develop a concept for sustainable luxury duvets?

BS:  A sabbatical afforded me the opportunity to consider deeply what I had learned and what was important to me. This was creating a bespoke product that was both ultra-luxurious and sustainable, serving a niche need that had not been addressed. I read about the hypoallergenic and thermal properties of Eider down and could not understand why no one was working with this magical material in an elevated manner.

‘With UMŌ Paris it is about the craftsmen and the caretakers of a beautiful Eider duck sanctuary’ – Binith Shah

My preliminary research indicated there were cottage industries in Iceland, Norway, and Canada creating niche duvet brands. I tested everything. I am passionate about supporting craftsmen, artisans, sustainability and collaborating with incredible people. This time, I wanted to create something focused, where I would have full control over the mission and the message. Everything about the story spoke to a sustainable luxury venture.

MS: Where did you see the sweet spot for you, as an entrepreneur?

BS: The way I have always worked is to think ‘Where is the need? Where is the pain?’  If you have neither, you cannot achieve it, someone bigger will do it better.  When I incorporated UMŌ Paris, I partnered with a private aviation specialist, Jay McGrath. I knew that ultra-affluent clients expect an unparalleled experience and they need optimum sleep in their aircraft cabin.

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With limited storage space and a pressurised cabin, size and weight are the pain points. These duvets can be stowed on your G650 without requiring extra equipment for vacuum packing. Further, for every kilo saved in weight, there is a saving of around 15,000 tons of carbon over a jet’s lifetime. We launched our Aviator collection with one of the largest jet charter companies, and immediately accessed a network of demand from 270 jets.

We also created our hand-crafted Fjord and Maison lines for premium residences and yachts. A luxury lifestyle brand is about creating a meaningful experience, it is not like queuing for a bag on Rodeo Drive.  Once experiencing our duvets, our clients describe a cloud-like sensation and a quality of sleep they’ve never had before.  They share that experience with their family and friends, and the brand is growing by word-of-mouth.

‘Located in Iceland’s Fljótin Skagafjörður on the edge of the Arctic Circle on the Tröllaskagi Peninsula, this protected land has been in the stewardship of one family for 80 years, over three generations’ – Binith Shah

MS: It is a great model, how do you frame that experience?

BS:  We start the journey with the narrative. Then it is shared authentically through influential advocates. You could be at a dinner, and someone mentions their discovery of this amazing product out there, which is not only in an extremely limited supply, but also champions sustainability through artisans and community.

MS:  What is it about Iceland in particular that resonated with you?

BS:  I had to identify the most premium Eider down. With UMŌ Paris it is about the craftsmen and the caretakers of a beautiful Eider duck sanctuary.  In Iceland, the eider ducks have been protected by the Icelandic Government for well over a century.  Sanctuary owners have experience and proven business models, monitoring and reporting duck numbers to the government.

I researched the Icelandic sanctuary owners and selected a sanctuary that was in synch with my ethos. Located in Iceland’s Fljótin Skagafjörður on the edge of the Arctic Circle on the Tröllaskagi Peninsula, this protected land has been in the stewardship of one family for 80 years, over three generations.  The young owner invited me on a site visit, loved our story, understood the potential markets, and immediately partnered.

UMŌ Paris duvets are filled with the premium and sustainable Eider down from Iceland

MS: Where did you come up with the idea of UMŌ Paris as a responsible luxury brand?

BS:  Through our network, Elizabeth and I found a fifth generation, 150-year-old certified B Corp atelier in Chablis, France. Upon presenting our business model to the owner, we were aligned in our mission to create a rare sustainable luxury duvet.

MS:  How did UMŌ Paris show rarity and authenticity from the get-go?

BS:  The meticulous and labour-intensive process results in an annual total yield of only an estimated 8,900 pounds/4,000 kilograms worldwide. At current values, this makes Eider down around 6 times rarer than rough mined diamonds! We use 6-8% of the global supply and our production is limited to 350-500 duvets annually. Unlike our competitors, we only use Pure Arctic Eiderdown, the lighter, finer down. Our duvet requires 65 hours to make, from gathering the down to transporting it and producing the finished duvet. Our product is born wild, never farmed.

Read more: Simon de Pury interviews Olafur Eliasson

MS:  Given the precision and care involved, can you truly say this process is cruelty-free?

BS:  Absolutely. We collect the nest at the right time, when the eggs laid are nearly hatched and don’t need the incubation of the nest. The skilled caretakers gently pick up the Eider duck, gather the nest, handpick-out the down, and then put the duck back on the nest for the final days before the eggs hatch.  The method in which most goose and duck down are normally processed involves the birds being live-plucked up to 17 times, then finally slaughtered for food.

That’s the process for the world’s premier brands’ luxury down jackets and that method consumes around 270 million kilos of down a year versus only 4,000 kilos of Eider down. Our process is completely cruelty-free, gentle and kind.  The fledglings leave their nests, immediately return to the sea for approximately 11 months, until they return to the sanctuary to moult their down into the nests and lay their eggs. The ducks’ number is monitored by the sanctuary caretakers.

‘Eider down is 100% hypoallergenic with no feathers or quills present.  It is ultra-light and maintains your body temperature while you’re sleeping’ – Binith Shah

Mother Nature plays a very key role in this natural product. Weather conditions, sea levels and other natural phenomena all contribute to the annual yield – and underscores the need for preservation. That is all part of the impressive story. We also donate 10% of profits back to the conservationists to continue preservation and education.

MS: What is UMŌ Paris’ point of difference, compared with other niche brands using eider down?

BS:  Our differentiator is that we only use Pure Arctic Eiderdown, partner with a Certified B-Corporation atelier, and design with intent. Competitors fill their duvets with components that are 90% eiderdown, 10% goose down.  However, they still charge for 100% Eiderdown, so Eiderdown is often used as a marketing play.  Our sustainable process also assures quality because eider down is 100% hypoallergenic with no feathers or quills present.  It is ultra-light and maintains your body temperature while you’re sleeping.  This is achieved also because of thoughtful design.

Normal duvets are subdivided into square baffles, to hold in place the loose down and eventually it slips down into these pockets. Eider down has miniscule hooks so it cannot slip, allowing it to be cohesive and not separate. We designed a series of square baffles across the top end of the duvet slip, then add long vertical channels to allow air to circulate through the length. This open technique maximises airflow, which maintains body temperature.

MS:  Where are you on your sustainability journey?

BS:  In fact, we’re now in the process of applying for B Corp certification, both to demonstrate transparency that we are using sustainable methods of gathering and to highlight that we are partnered with the B Corp manufacturer in Chablis.  There are no guidelines, but we are taking the right steps to acknowledge the sustainability aspect of what we’ve created – which is collaborating to make a positive impact on the community, animals, and the planet.

UMŌ Paris’ founder Binith Shah holds his ultra-luxury duvet stuffing

MS:  Can you share your vision for enhancing impacts?

BS:  We are exploring how we can learn from other industries. For example, when we lived for 12 years in Italy, when it is the season for olive oil harvest, the farmers use a communal press called a frantoia. They tap-in their appointment times, these multi-generational farmers sit chatting during the pressing, families compare oil, colour and qualities. Producers may keep or opt to sell-on their product direct from the press.  That’s what we want to do in Iceland. We want to create a communal hub to process the down quicker and pay the sanctuary owners faster. Normally, companies place orders and the sanctuaries are paid 45-90 days later. For us, as soon as our down is ready, we place our bulk order, and we pay for it up-front. Our goal is to take a thought leadership role, where our goal is to secure our allotment and build goodwill, while encouraging the promotion of the sanctuaries and Iceland.

Read more: How collecting unites lovers of wine, art, watches and cars, with Penfolds

MS:  Lastly, what do you think about transformational travel, where people can experience their impact throughout the hospitality journey from arrival to venue to departure, subliminally absorbing the values as they sleep under an UMŌ Paris duvet?

BS: There is a shift in luxury travel, where experiences are paramount. Fortunately, our brand is niche and is aligned with the heightened sense of awareness surrounding more transformational travel. The sanctuary is not and will never be a ‘destination’, however, knowing the journey of a product is more and more important to clients. We’re inspired by the adventurers who truly value responsible travel and a novel experience through the fjords in the Arctic rather than sailing their superyacht through the Med in June! We are proud to be part of this important conversation, and that the ultra-affluent are excited to learn more and join us in this journey.

umo-paris.com

@umo-paris

In the heart of the heartbreakingly pretty town of Lucerne, by the lake of the same name, sits Mandarin Oriental Lucerne, Switzerland. Does it live up to its promise? LUX takes a plane, a train and a stroll along the lakefront to visit the palace hotel and find out 

Is Lucerne one of the most underrated towns in Europe? A gem of an ancient town, small enough to feel like a big village and with barely any evidence of industry, spread along the edge of a lake with a massive view of the central Swiss Alps and a bridge in the centre of town straight out of a Brothers Grimm fairytale. 

Its only sin is to be in the middle of a country with so many views that visitors perhaps feel spoiled for choice. Until now, there has not quite been a world-class place to stay in the town, to match its world-class location, views and tourist sites. That all changed when the Mandarin Oriental opened, after a five year refurbishment of what used to be The Palace. 

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Mandarin, a Hong Kong based luxury hospitality group, does not do anything except excellent hotels, and does them with a panache that belies the terms “contemporary“ or “traditional“ – somehow its hotels are superior to both, whilst also encapsulating them.

How would this play in this grand old building in a traditional city?

The pedestrianised pathway just outside the hotel allows for a safe and easy stroll after your meal

The first, decidedly positive, impression on walking from the station (you really must walk around towns in Switzerland if you can, the views are all around and the air is fresh), is joy that the lakeside road along the front of the hotel, lined with trees, has been entirely given over to pedestrians and bicycles. This means the only traffic in front of the hotel’s grand facade is a morning and evening passegiata on holidays and weekends, and the swish of cyclists going to work on weekdays.

Due to the way the hotel has been remodelled, the entrance is at one end of a long building, you walk into a corridor and turn right into a palatial but contemporary reception area from from which you are whisked up, in LUX’s case, to a big suite with a small balcony (these were built in the era before global warming, when balconies in central Europe were for occasional use only) and just gorgeous decor. 

Chilling on the first evening involved looking over the tops of the trees and across the lake, to a line of wavy white Alps as they turned rose and then slate coloured in the sunset. A couple of glasses of champagne later, LUX could have stayed on the balcony all night, but a chilly breeze was descending from the glaciers and we also had a dinner awaiting us, a few floors directly below, on the buzzing front terrace adjoining the lakeside promenade.

This has been elegantly done, with just a low set of metal railings separating it from the promenade so you do not feel like you are caged in. It is a mystery to us why Italian Alpine lakes are so celebrated while those in Switzerland, which are geographically identical, are less so. This was possibly due to the cooler climate on the northern side of the Alps in Switzerland in years past, but these days, Switzerland has long months of sunshine from spring until autumn, with mirror image views compared to those of the Italian lakes, and, in this particular case, a refinement and lack of overcrowding that is hard to find sometimes in Italy.

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LUX’s preferred breakfast location was the little balcony in our room, no reflection or the beautiful breakfast room downstairs space but simply an indication of how good the view was from the balcony – also showing that you don’t need a giant terrace to enjoy outdoor living.

Mandarin Oriental had a big challenge with this property, due to its size, scale, history and also its layout. We have never seen them fail yet, and we are delighted to see that the result is not just good, but world leading. It’s a destination hotel, in a destination town, with an exhilaration of view that is unmatched. Just make sure you get a room with a balcony.

https://www.mandarinoriental.com/en/luzern/palace

A still from the short film Edifice, 2018, by Ash Thorp, a digital artist based in San Diego, California. Thorp’s works are frequently complex interplays and redesigns of human anatomy. His works have featured in Batman, 2022, and The Amazing Spider-Man, 2014, while his interdisciplinary initiatives feature collaborations with brands such as Richard Mille

We might take perfect care of ourselves – exercising body and soul, eating carefully and mindfully – but our bodies might have other ideas. Now the latest technology means we can literally see inside ourselves for diagnostic purposes with astonishing accuracy. Dare we take a look? One LUX editor did…

When I first started collecting cars, I asked a wise and experienced collector friend where I should get them serviced.

The choice was between franchised official dealers of these prestigious car brands, with their glossy, shiny showrooms, which, however, might lack detailed knowledge about the older cars I was acquiring; or specialist service shops often located in remote and inaccessible places, which might have more knowledge and expertise on classic models.

“If you want a quick look round, a thumbs up and a certificate, go to the official dealers,” my friend said. “If you really want to know what’s wrong, and what might go wrong that you can prevent, go to the specialist.”

I am not, in any way, comparing myself to a classic car (or not in so many ways), but this was an analogy that came to mind when I decided to go through a health check recently.

Humans are even more complicated than classic cars (although it may not seem so at times, if you own one). And while there are many things that can go wrong with us, we might be tempted not to worry about them until they happen.

Unfortunately, when these hidden conditions finally manifest themselves, they can have sudden, catastrophic, tragic results. Think of the unspotted tumours that have metastasised, or the almost completely obstructed blood vessel in a marathon runner that goes unspotted until they drop down dead one day.

Until recently, the technologies simply did not exist to diagnose thoroughly and preventively with a large degree of accuracy. Scans would miss things and pick up worrying false positives. So I was interested to read about the latest CT and MRI imaging technology, which allows highly accurate scans of every key part of the body.

Consulting medical friends, I was told by this usually cynical crowd that, yes, these could be extremely helpful, but with two caveats. First, CT involves radiation, so you don’t want to get this done too often. And second, it’s all about the interpretation of the results: you need somebody looking at each scan who specialises in the relevant part of the body and has done it thousands of times before, so they can interpret through experience.

A certain shape on the spleen does not necessarily mean the same thing as a certain shape on the liver. Or something like that. Then there’s the convenience factor. Who has time to make, understand and fulfil the multiple appointments required in different practices at different times to cover the body from scalp to toenail? The wrong type of mole on either could kill you just as effectively as a blocked aorta.

And then there’s receiving and making sense of the results. Doctor friends profess it’s all too much for them, even though they know preventive healthcare could save their life.

Enter Echelon, a central London-based company offering a one-day service that covers every imaginable test in one location, plus interpretation by specialists and delivery of results by one single medical director.

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Like having someone from the factory that built your car tell you what’s wrong with it. Or nearly. I took the plunge and enlisted for Echelon’s Platinum Assessment.

It involves MRIs, CTs and ultrasounds covering every conceivable body part – including a noninvasive scan of the bowel, a relief as the other way (a rectally entered camera) is not pleasant.

The in Harley Street located clinic, houses a suite of advanced equipment and is staffed with a number of radiographers and radiologists

There would also be a suite of blood tests and physical examinations of moles and anything else that needed investigating, all by relevant specialists.

Read more: Marcus Eriksen on keeping our oceans healthy

After booking myself in over the phone, I had a chat on Teams with an efficient coordinator who took some details, sent me a form online and said she would welcome me at 8am on an agreed date at the clinic in Harley Street, central London.

There was some preparatory work to do the previous day (fasting and ingesting a bitter liquid), but otherwise the convenience factor was supreme. The most remarkable thing about that day is that it didn’t seem remarkable at all.

What would otherwise have been 10 or 12 different appointments – at different clinics, on different dates and times with different specialists, the usual travel to and from, the waiting times and different results delivered on varying dates – all happened seamlessly in the space of a few hours.

Each appointment followed the last with perfect timing, even when we travelled between Harley Street buildings and separate specialisms. There was no waiting, I was accompanied at all times by my hyper-efficient coordinator who knew everyone and had them all responding to her instructions.

Read more: Zahida Fizza Kabir on why philanthropy needs programmes to achieve systemic change

The only time I sat down with nothing to do was at the end, when I was given a recovery suite and my chosen lunch of sushi, before I headed back to the office.

A week later, I met Medical Director Dr Paul Jenkins to go through the results. Each had been interpreted by a consultant in that field, and then reinterpreted by him.

I was fine, but that’s not the point: any one test could have found a potential killer lurking in some part of my body that I would have no idea about: a cancer, a disease of an internal organ, calcification of the cardiac arteries, abnormalities of the lungs.

The clinic offers health assessments packages including full body mole screens, digital mammograms, blood tests, ECG, CTs, MRIs and ultrasounds of all colours and creeds

Dr Jenkins said such discoveries were quite common, and, in each case, discovering it earlier was far preferable to waiting until it manifested itself. So, for less than the price of a secondhand city car, which would you prefer: to bury your head in the sand until, potentially, it’s too late; or to know whether there’s a potential catastrophic engine failure inside your body that you can avoid and treat? Seems like a no-brainer.

The modern health assessment, by Dr Paul Jenkins

“We all accept the concept that prevention is better than cure for so many aspects of our lives, yet so many people ignore this in relation to their most valuable possession – their health.

I have seen the devastating consequences of this approach so often and the desperate attempts to repair the damage when it is sadly too late. Now, modern imaging technology (CT, MRI and ultrasound scans) allows us to see inside the body in incredible detail and to detect the very earliest stages of so many diseases that, if left, would progress to cause serious ill health or death.

Echelon Health Founder and Director Dr. Paul Jenkins ensures clients are equipped with a detailed health analysis and a plan for future healthcare

Undergoing a three-yearly, high-quality preventive health assessment should be a routine for everyone over the age of 50. It amounts to a modest monthly cost that, for many people, is a small price for the life assurance it brings, along with enormous peace of mind”.

Dr Paul Jenkins is a Consultant Physician and Medical Director at Echelon Health, London 

www.echelon.health

ashthorp.art

Neera Nundy is Co-Founder of Dasra India

Dasra, or ‘enlightened giving’ in Sanskrit, was co-founded in 1999 by Neera Nundy and her husband Deval Sanghavi as a venture philanthropy fund in India to invest in early stage non-profit organisations working in SDG areas of gender equality, urban resilience and sanitation. In twenty-five years, Dasra has unlocked over $350 million US for 1500+ non-profits and impacted over 180 million people through its trusted ecosystem, one recent start-up GivingPi being India’s first Family Philanthropy Network.

LUX: You are a recipient of multiple awards from inter alia the Canadian Governor General, Forbes India, Forbes Philanthropy, Vogue India, and you partner with Harvard, Stanford, USAID. How did you embark on this journey as a change-maker?

NEERA NUNDY: In hindsight, while it feels like there was a clear strategy in fact the pathway was more zigzag than linear! Twenty-five years’ ago, when we started, I was very young, an analyst at Morgan Stanley who had just graduated in statistics, followed by business school at Harvard then UBS.

With all this access to privilege, not of wealth but I mean privilege of education and exposure to diverse experiences, I was always asking myself if there was something I could do that would make a difference in the world? Whilst I was born and raised in Canada but I felt a deep connection to India. My mother had founded a school for tribal children in India, I went back myself when I was ten to boarding school, so I had a sense of identity and belonging and I wanted to make a difference there.

Visit to partner Satya Special School in Muntrampattu, Puducherry advocating for the inclusion of children with special needs in education, employment, and society.

LUX: How did your background in finance influence your approach to unlocking capital for good?

NN: I really started out on this road with my husband. We met at Morgan Stanley as analysts in1999. If you think about financial services, there are so many different kinds of ways to move capital around and, to move philanthropic capital, you also need intermediaries. We are one of India’s few infrastructural bridge builders, helping organizations on the ground working with the most vulnerable, working with communities and growing their impact. We did not have funding at the start, so the real skill we had was helping organisations institutionalise. So from a management side, what the private sector takes for granted, we asked how could we enable organizations to strengthen themselves institutionally so that their impact could grow? Very quickly we realised that all of that costs money and you need flexible money so we decided to use some of our capabilities to raise money from families and corporates. At that time in India the CSR mandate had also emerged so our role evolved to connect philanthropy to organizations doing great work on the ground.

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LUX: How did Dasra evolve from a social impact bridge-builder to a leading non-profit collaborator impacting over 180 million lives?

NN: Over the first decade, it was honestly all about survival. We were a very small team trying to raise money and make ends meet. We started Giving Circles so that there would be some funding. We had families pool money and support non-profit organisations who are the pioneers now in their field like Educate Girls SNEHA, The Audacious Project, Magic Bus, ARMMAN and we had a good feeling that we had in some way contributed to this success. The next decade became about staying relevant, accelerating our impact rather than just raising money. So over the last 25 years, although we have influenced around $350 million USD and motivated our teams, we have always focused on impact. That is why we moved our work from 1-2-1 relationships to more platform-building, growing networks, holding ourselves more accountable on outcomes. That’s really when we launched our first alliance, Girl Alliance, a collaborative fund for adolescent girls, focusing on girls from 10 to 19 years old. Only fifteen years ago, you would meet someone in CSR asking if they wanted to fund adolescent girls and the men around the table would not get why this was important as for them it was over as the girls would soon be married. So it was for us to create a market. Some of what we have done in 25 years is to create markets for different issues, bringing them together, evolving platforms for a real array of organizations trying to support the unlocking of philanthropy but also supporting organizations on the ground. It may feel that Dasra does a bunch of different things but it is because the sector needs it.

Industree partners’ project, GreenKraft, Tamil Nadu, a virtually 100% women’s collective engaged in creating and selling handicrafts made from recycled banana bark.

LUX: Who is the audience, the target group?

NN: I’ve really tried to emphasize the part of our vision where a billion thrive with dignity and equity, that at the core of all we do must be in service of the most vulnerable, supporting them and investing in creating thriving communities. To do that you need to bring together and invest in NGO leaders, invest into funding and philanthropy and build that trust between the three of us.

So are we in service of the funder or in service of the NGO leader? Neither but we need both of them to be part of being in service of the community. To do that, we make the issues more visible, help them engage, show them the impacts on the ground. Ultimately though you need funding! So you are still in the most immediate sense catering to the needs of different funders and the needs of NGO leaders and bridging them.

In terms of hierarchy, though, I would say first, the community, then the NGOs, and then the funders. We are in a privileged position that we can take a stand with funders and say there is a right and wrong and we can support you in doing a better job by working with you.

LUX: You also work with leaders from the smaller NGOs and minorities, engaging with communities and collaborating bottom-up: how did that come about?

NN: That’s also been a journey for us over the last 25 years. When we started we were much more proximate when we had Giving Circles and were working with NGO leaders. These were all very small organizations then. Educate Girls was only in 50 schools and when we started working with them they became or established and now they are in thousands of villages and impacting around two million girls.

About 10 years ago we started working with various established organizations and the ecosystem grew because everyone was funding the same organizations and spotlighting them. Then we shifted on the back of Covid, with all those challenges within communities experiencing the pandemic, the way proximate leaders risked their lives to support communities and to support India, we felt strongly there was now a new role for us. We decided to go back to the grassroots, to some of the more proximate organizations and to continue to support the next generation of organisations and that is the $50 million USD Rebuild India Fund.

SEEDS partners training local communities in construction principles and practice to build robust safe homes, schools and infrastructure.

LUX: What do they want, the leaders of the next generation of organisations?

NN: They want to make what was invisible more visible, be engaged and be part of the nation building. India is only going to flourish if we move this group. We are a sort of nexus between what next gen and what they want to contribute to, showing them the effectiveness of listening to communities and working bottom-up to make change.

LUX: How important is an intersectional approach in bringing about successful outcomes?

NN: Around 15 years’ ago when we moved toward a platform-building model, we started our work around adolescent girls and there was real awakening in India with a new focus on outcomes. A girl needs an education, health, and employment and although funding is sectoral that does not mean you deliver ultimately for this girls’ empowerment via these separate lenses.

You need extensive health interventions to make other outcomes sustainable. Our ‘10 to 19’ anchored outcomes for a collaborative fund, so an education funder can come in, a health funder can come in because the kinds of outcomes we had were keeping girls past grade 10, delaying marriage, delaying first pregnancy, increasing their independence and employability. So multiple funders can come in because you are delivering on the outcomes.

We are supporting a particular State, or a number of different organizations and the measurement is providing a view on and links to these outcomes. So there is a role for us as an intermediary, or backbone collaborator, or systems orchestrator that can be enabling, to show where funding might take a certain shape for good, show the need in the community for these girls, and bridge the parties. That has been a lot of what we’ve been working towards and to make change you need that intersectionality.

LUX: Is that intersectional approach also appropriate with climate change and the disproportionate adverse impacts on women and children in the Global South?

NN: Climate is a tough one to get our country to engage with, especially if you move down this path to energy transition. We do not want to compromise economic growth. If you want to buy a washing-machine there are emancipatory benefits for a woman in saving her time from washing clothes. There is a role you need to play to shape the intersectionality. So climate and gender, climate and health, climate and livelihood, being able to link the impact of climate on these sectors. What we call intersectionality will actually unlock greater interest and potential for both funders and organizations to engage.

Read more: Hansjörg Wyss on his pioneering work in conservation

LUX: Is intersectionality offering new opportunities that change the model of family-giving in India?

NN: It has been evolving and I think it’s a newer category at least in India, where promoter-led giving ie business leaders are also family-owned businesses. Corporate giving is aligned with family-giving and this synergy is still evolving. Family philanthropy has deep history in India. Wealthy families have been part of our Independence movement, the cornerstone of our religious structures and organisations, and they have invested back into their communities through education, institutions, and hospitals.

Families, especially those with a family office structure, give to communities based on their personal values and their corporate governance. Rather than advising them to be more strategic, we recommend they continue to with their philanthropy, which some may say is traditional, but also explore with them what has been happening in their chosen field of philanthropy, so can they engage in these intersections for the most vulnerable? Again we are spotlighting needs. We now have 300 families in this Giving Pi giving network, 80 of them Indian families.

LUX: Who are the emerging philanthropy leaders among India’s next gen?

NN: Women really understand the intersectionalities and it is really exciting to see around 70-80% of the family offices are women-led. While they may not have created the wealth, they represent their families and are the decision-makers for where their families will direct and engage their philanthropy. That dynamic is shaping and forming a whole new way of giving. To be honest it is more collaborative.

There is a real appetite to want to build the community. These women want to engage with gender-focused philanthropy, with climate as an emerging issue, arts and cultural philanthropy which has always been there and is growing further, and with mental health. So these are the four themes we are seeing emerge in this community that is giving now around 200 million USD each year to India for India.

Vanavil (Rainbow) Trust, Tamil Nadu: Revathi Radhakrishnan, managing trustee, in conversation with mothers from Boom Boom Mattikarar and Narikuravar nomadic tribes, about their children’s education.

LUX: How important is trust to collaborative philanthropy?

NN: Trust has always been a cornerstone for anything we do, whether in business or philanthropy, in philanthropy even more so because you may be quite removed from the lived experience of what’s happening in these communities, or not know what it takes to make this kind of change.

You have to be patient, it takes longer to measure impact, and costs a lot. So there is a lot of complexity. Ultimately, delivering on the impact really rests on our trusting that we are all aligned with the intent of where we’re all trying to get to, the change we want to see, and it is dynamic so it needs flexibility.

All players have to come in with those values and sometimes that is missing in the hustle and the urgency. So coming to the table with that trust and willingness to be flexible on all sides is important.

LUX: Finally, what is the relationship between trust and finance?

NN: Trust and finance are closely linked to the extent that you can structure finance in a way that enables trust. So trust means you do not have expectations of each other or of the work, yet you can structure the finance and the philanthropy with that flexibility. It is not about just giving money.

Trust-based philanthropy has taken on this kind of mania that you can write a cheque without understanding where it was spent but you have to ask how it made the difference. Trust is about clear communications, expectations, measurement and requires financial structures like blended finance, alternative business models and transparency about the areas which need subsidisation.

www.dasra.org

Picture Ladbroke Hall – a cocktail of Beaux Arts elegance, Edwardian grandeur, modern creativity. This ex-car factory has transformed itself into a sprawling arts complex, from gallery to jazz bar to fine-dining. LUX Editor-in-Chief Darius Sanai meets its mastermind and co-founder, Loïc Gaillard

Darius Sanai: Ladbroke Hall is a major development. What made you want to do it?

Loïc Le Gaillard: Ladbroke Hall has been an incredible journey! The inspiration behind this project was simple – we aimed to establish a unique arts and social club, a central hub for creativity. From contemporary art to collectible design, encompassing culture, dining, and music, all within a single space. Beyond being a physical location, Ladbroke Hall is a meeting place for everyone – the public, friends, Patrons, and collaborators alike. It tangibly serves as a haven for those who appreciate the arts and seek meaningful connections, bringing together diverse minds and kindred spirits.

Ladbroke Hall also houses our flagship gallery, Carpenters Workshop Gallery in London. After 17 years of developing Carpenters Workshop Gallery, we made the decision to expand on the traditional gallery model to facilitate artistic exchange through a more immersive experience.

DS: It has elements of members’ club, but it’s not. Who is your market, and why are they coming?

LG: Ladbroke Hall is a distinctive haven for our community of art and design enthusiasts. In response to the growing need for spaces that foster community and connectivity, we introduced the Patron’s scheme. This scheme is designed to give our Patrons exclusive access to Ladbroke Hall’s vibrant community. This includes special privileges such as entry to private spaces like the Lamyland Patrons bar, ensuring that our Patrons are involved in every facet of Ladbroke Hall’s endeavours. Priority access to the live programme of Patron only events, the restaurant, and private dining experiences further enhances the Patron experience. Despite these exclusive perks, our commitment to inclusivity remains unwavering, ensuring that the enriching ambiance and offerings at Ladbroke Hall are accessible to all.

Functioning as a dynamic stage for the Arts, Ladbroke Hall creates unforgettable experiences. Our philosophy centres on providing Patrons with unparalleled access to the thriving artistic community, emphasising the shared experience within this vibrant creative hub.

DS: Tell us about how the commercial gallery, F&B and cultural programming work together.

LG: At its core, Ladbroke Hall is a stage for the Arts – a place to experience multidisciplinary arts all under the same roof. When visitors dine at our restaurant, Pollini, they are not only savouring the finest Italian cuisine by Chef Emanuele Pollini; they are doing so in a designed space crafted by one of our core artists and fellow Italian, Vincenzo De Cotiis Architects. The space features a specially commissioned, site-specific sculptural chandelier by Nacho Carbonell and four paintings by Sir Christopher Le Brun PPRA.

Visitors are also invited to enjoy our weekly Friday Jazz, accompanied with a specialised dinner menu. This event welcomes both jazz enthusiasts and new audiences, featuring some of today’s top musicians with a focus on high-quality straight-ahead jazz. The essence of this musical genre, breaking barriers and fusing cultures, resonates with Ladbroke Hall’s ethos as a multidisciplinary creative hub.

Recently, we’ve introduced the Classical Masters series, showcasing performances by some of the most distinguished classical musicians. Additionally, Carpenters Workshop Gallery currently hosts three solo exhibitions by Michele Lamy, Roger Herman, and Wendell Castle, all running until April 26th.

We also are excitingly opening Ladbroke Hall’s garden this spring designed by Luciano Giubbilei – so stay tuned! Ladbroke Hall has something for everyone, providing a space for people to gather and enjoy the Arts.

Ladbroke Hall is an imposing building, just a few minutes from the heart of London’s shi shi Notting Hill.

DS: Why has it taken a French person to create such a visionary construct in London?

LG: London has long been a melting pot, drawing incredible talent from across the globe. It has been my home for half of my life, a place that continues to surprise and inspire me daily. London will always be international. As the London Mayor, Sadiq Khan, once said, when the UK officially left the EU, “London is open and no matter where you’re from, you will always belong here.” Therefore, I do not see it as a French person in a British city constructing something so visionary. Several years on from Brexit, London continues to attract the world’s most exciting artistic talent and in turn collectors. It’s a hub for exchange and that is exactly how we see Ladbroke Hall.

DS: You opened less than six months ago; what would you want people to be saying about Ladbroke Hall in ten years?

LG: That’s a great question. I envision Ladbroke Hall in ten years to be the premier social and arts club where everyday visitors create wonderful memories and forged new friendships and collaborations. It is exciting to think what else Ladbroke Hall has in store, making it a journey we can only fully appreciate by waiting and enjoying the ride.

DS: What were your biggest challenges in its creation?

LG: Crafting Ladbroke Hall was in no means an easy feat. It is thanks to our team, collaborators and artists who helped create Ladbroke Hall. My business partner, Julien Lombrail and I pulled together a band of artists that were keen on joining the vision for this ecosystem.

Loïc Le Gaillard and Julien Lombrail are the co-founders of Ladbroke Hall, which blends a high end restaurant, a bar, a commercial arts-ace, a jazz club and a new garden space.

DS: What do you seek to achieve, and who do you seek to attract, through your programming.

LG: Curious, creative and kind people.

DS: You run the restaurant yourselves, yet you are not a restaurateur. Why? Is that challenging?

LG: The desire to open a restaurant has been a lifelong dream of mine. London’s competitive scene presents its challenges, but it’s an honour to collaborate with Chef Emanuele Pollini, who brings his brilliant culinary expertise to us.

Marcus Eriksen is at the cutting edge of research and raising awareness about the interaction between natural ocean phenomena with microplastic pollution. Trudy Ross speaks with him about the issues, challenges and possible solutions.

LUX: What inspired you to start 5 Gyres and dedicate your work to addressing plastic pollution in our oceans?

Markus Eriksen: In 2003, I made good on a promise to myself to one day raft the Mississippi river. I grew up near the river, and always dreamed of doing that, but when I did, I saw an unending trail of plastic pollution, flowing down America’s greatest watershed out to sea. Within a month of returning from the river, I landed a job working with Captain Charles Moore, the man who discovered the great Pacific garbage patch. Three years later, I proposed to my wife Anna Cummins while we were aboard Captain Moore’s research vessel in the middle of the north pacific garbage patch. From there, Anna and I began the 5 Gyres Institute with the goal of researching the world’s oceans to answer some big questions. How much trash is in the global ocean, where is it accumulating, what is the impact on other living things, and what can we do about it?

LUX: Could you explain what gyres are and how they relate to the issue of plastic pollution?

ME: Oceanic Gyres are normal features of the ocean defined by large-scale circulating currents. There are 11 oceanic gyres, with five of them being the subtropical gyres. That’s where floating plastic trash accumulates. The currents are driven by wind, and in the northern hemisphere they rotate clockwise, while in the southern hemisphere they rotate counterclockwise. The subtropical gyres create high-pressure systems in the middle, where the wind and waves slow down and trash accumulates. Those are what we call the garbage patches, but I would call them a Plastic Smog instead.

LUX: You have done an enormous amount of work combating the use of microbeads. Can you tell us more about this and why it is such a crucial part of your mission?

ME: In 2012, I worked with a colleague, Sherri Mason, to document floating plastics in the great lakes. What we found were abundant microbeads, which was the first evidence of microbeads documented in aquatic habitats. The publish paper became the foundation for a national campaign to rid consumer products of microbeads. We work with dozens of organizations, sharing videos, photos and press releases. We worked with Tulane law school in New Orleans to produce sample federal legislation to ban microbeads. Soon we got two senators to put a federal bill in front of President Obama, which he signed into law the 2015 Microbead-free Waters Act. We went from science to a policy solution in two years. This provided a great example for everyone worldwide about how powerful we can be when we work together toward a single goal. That successful campaign still gets referenced today as we work to eliminate single-use plastics everywhere.

LUX: You recently published a study revealing a global estimate for plastic in the oceans. How did you go about conducting this research and what did you find?

ME: We published this study in early April that identified 170 trillion particles of microplastics in the global ocean. It was a 40 year trend analysis which showed an exponential increase of plastic in the ocean since 2005. This is largely due to the fragmentation of new and older plastic items, the introduction of over 5,000,000,000 tons of new plastic in the last 15 years, And an unfortunate trend in very weak international policies to address the problem. The most recent policies of the last few decades have been voluntary and focused on recycling and Cleanup. Policies back in the 70s and 80s were more preventative in nature and they were legally binding. Right now we are working hard to ensure that the current debate about the UN global treaty on plastic kind pollution is about prevention and will be legally binding. We can’t have a weak international treaty.

To answer your question about how we did this research, we combined all of our data of sea surface sampling over the last decade with every other publicly available data on the planet. We then used our oceanographic models to extrapolate the data to the broader ocean environment. This gave us plastic particle abundance estimates per ocean basin, and collectively the whole planet.

Each data point is collected by dragging a net across the ocean surface for a specific distance, using a net with a known width. That gives you a particle count per unit area. That becomes the data that we used to feed our ocean graphic models. The fun part is that we get to sail around the world to collect this data.

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LUX: How can we ensure we are holding companies and producers responsible for their contribution to the problem?

ME: This gets very tricky. We need smart international policies that are preventative in nature, and embrace something called extended producer responsibility (EPR). EPR is about holding product and packaging manufacturers, responsible for the entire lifecycle of what they make. That means setting design standards so that items are easily dismantled and easily recyclable, and it also means keeping Plastic out of packaging as much as possible.

One big part of EPR is ensuring that manufacturers are using recycled plastic when they do. Right now recycling fails worldwide because manufacturers are not obligated to use recycled materials. Because virgin plastic is so cheap, no one buys recycled plastic in huge volumes. This is why recycling United States covers at less than 10%. It’s a system that is not set up for economic success. While corporations like to boast about the technical recyclability of what they make, they avoid discussion of the economic reality of making a recycling successful. To solve this problem, we would need smart legislation that requires a high percent of post – consumer recycle plastic used in all new products.

LUX: What does it mean for a plastic to be biodegradable? If I buy food in biodegradable plastic packaging, am I still contributing to the problem?

ME: Yes and no. The issue of bioplastics has become quite confusing, with some false advertising and misleading uses of terminology. First, bio-based and biodegradable packaging are very different materials. Bio-based simply means you are taking modern plants to make conventional plastics, like polyethylene and polypropylene, instead of using fossil fuels. It’s the same stuff. Biodegradable plastics are very different, but the word biodegradable means different things for different people.

Polylactic acid, or PLA, is a common form of biodegradable plastic, and has been advertised to be biodegradable by many packaging manufacturers. Most of the time it is labeled as compostable, but in the fine print states that it’s only compostable in an industrial composting facility, not in your backyard or on the side of the road. But in reality, industrial composting facilities are now rejecting PLA, because your it is not biodegrade in a meaningful time frame. Industrial composting facilities, make their money from selling compost, and PLA contaminates their compost. Unfortunately, industrial composting facilities are now rejecting every type of biodegradable plastic on the market, but things have changed.

There is a novel type of biodegradable plastic called PHA and PHB, which actually do degrade quickly, but only if they are in a thin film form. This is important because in our research we have found that thick items, like the handle on a biodegradable plastic fork, can stick around for more than a year. But, a thin film made from PHA or PHB will degrade in a couple of months in a rich composting environment.

In our recent study, we put 22 different products made from biodegradable materials into six different settings and tested their degradation over a year and a half. We were really impressed with some of the new thin film packaging that’s available.

LUX: Can you tell us about your TrashBlitz project and what you are hoping this will achieve?

ME: Trash blitz is a program that works with cities to survey their entire region to get a good idea of what kind of plastic packaging are the biggest pollutants. We give the cities the data, put together in a nice report, which they can use to present to their city Council or local plastic manufacturers. That data allows them to address plastic pollution locally. We’ve done this in many cities, like Denver, Colorado, and Austin, Texas, and most recently we did this in national parks. In each case we provide the data they can use.

Interestingly, we find that most cities have the same list of top 10 types of packaging that are the biggest polluters, like cigarette butts, bags, straws, cup, lids, bottle caps, etc.…. We hope that this bigger picture view of the biggest polluters can affect national legislative policies to illuminate single use plastics.

LUX: You mention having a solution-based approach at 5 Gyres. What are the most important solutions to plastic pollution we need to be looking at as a society right now?

ME: We favor smart legislative policies. What seems to always work is when the private sector and political leadership work together on preventative solutions. This might mean getting rid of single-use plastics, like the way school districts are getting rid of Styrofoam trays in their cafeterias. We’re also seeing cities eliminate plastic straws, plastic bags, and cutlery from local restaurants.

We also favor innovators and entrepreneurs that discover new materials, new ways of designing products and packaging without plastic, and novel business practices that show how a reuse economy can work. There are some interesting new Bioplastic materials that I think can be a replacement for many thin film applications. We are also seeing some novel, business practices, like the company “Vessel” that provides stainless steel coffee mugs and beer cups that a city can circulate through different restaurants in coffee shops.

LUX: You have said that you are hopeful that plastic pollution is a problem we can solve. Do you ever find yourself losing hope or being disheartened working on these issues?

ME: Overall, I am more optimistic pessimistic, because I meet so many young, innovators and entrepreneurs. They’re trying to make solutions work.

I feel pessimistic sometimes when I see how much effort the polluters put into fighting legislation and resisting changing their packaging, products and business models. They are happy to saddle cities with the cost of managing wasteful forms of packaging. They will spend many millions on consultants, lobbyist, and PR campaigns to unravel the work of the many nonprofits trying to find solutions.

LUX: Will we ever live in a plastic free world?

ME: We will, if we want to. What I know is that the plastic out in the world today will likely be buried and become a permanent fixture of the geologic record. If we can focus on stopping to add more plastic trash to the world, then nature will in time bury at all.

We may never be a plastic, free world, because the material is useful in many applications. It’s used in many industries, technologies, makes cars and airplanes, more lightweight and efficient, but it is the single-used plastic problem that we need to address right away.

https://www.marcuseriksen.com/education

Online Editor: Isabel Phillips

We drive the ultimate incarnation of Aston Martin’s four wheel drive SUV supercar

The Aston Martin DBX707 offers a luxury nexus of dynamics, effortless style and performance © Max Earey

Not many of the glamorous supercars from what some people refer to as the golden age of motoring have remained. You can’t buy a new Jensen, Bizzarrini or De Tomaso now. One brand that somehow managed to overcome many bumps its historical road, and remain proudly independent – rather than simply a brand extension of a large conglomerate – is Aston Martin. After teetering on the brink of extinction in the 1980s and 90s, the company is now going through something of a golden era of its own, with the hyper wealthy fighting to get hold of the astonishing Valkyrie hypercar, and the Vantage and DB12 sports cars now appealing to new generations of young, affluent professionals and enthusiasts.

Times have changed, though, and every car company, however sporting its origins, needs to have in its portfolio a type of car that would make its own historic racing drivers cringe. The SUV, a type of big, high, spacious and powerful vehicle, is, arguably, more relevant than a sports car for a new generation of newly minted in countries which are nearly acquiring wealth themselves. Often for good reason: a place with a challenging road infrastructure, or conversely with newly laid roads in a straight line grid, it’s not a place to enjoy a low-slung, hard, riding, agile, high-performance sports car originally aimed for the track.

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That’s where the versatile SUV comes in, and our example of Aston Martin’s own take on this kind of car is in keeping with its history of making cars that stand out. Ours was in bright orange, with a lavish, black and orange accented cabin. The shape may be very different to a classic sports car, but for the moment anyway, one key element remains: a roaring V8 engine with 707PS under the bonnet. This type of engine, which emanates a compilation of wonderful cacophony, depending on how hard and fast you are driving it, is perfect for a sports car where you want to get to that point on the sweeping road where you can push it between 5000 and 7000 rpm.

For a huge SUV, it certainly has the power and the thunder, although arguably, this kind of engine will be less missed an SUV with everything goes electric, than it will in other cars which positively encourage high performance driving.

With 900Nm of torque, this SUV provides a sports car acceleration and high speed

What is a DBX also has his sharpness – in its looks but also in the way it handles, something that is always a challenge for these big cars with high centres of gravity. It is an SUV that actually enjoys being aimed down challenging driving roads. Perhaps not narrow twisting lanes, as it’s quite big and wide, but it would be very much at home on the broad, sweeping curves of Bavaria or southern Tuscany.

There, you can revel as the engine tears through its different tones as it approaches the top of its rev range, rushing you forward ever faster – this is a very speedy car, although all luxury SUVs now are, whether electric or petrol powered. And then, back in the urban environment in which most of these cars spend most of their time, it’s back to being a menacing and rather fun designer tool.

And what about Aston Martin‘s natural home in the stately home-lined lanes of England? We would recommend a different combination if your life is based there: one of Aston Martin’s gorgeous convertible sports cars for high days and holidays, and a 50-year-old rusting Range Rover for the winter months. That way you will stay true to the aristocratic values of this fabled British brand.

Read more: Audi TT RS Review

Find out more: Aston Martin DBX707

Online Editor: Isabel Phillips

Durjoy Rahman of Durjoy Bangladesh Foundation addresses the audience at the AVPN South Asia Summit

A pioneering conference in India is seeking to kick start venture philanthropy in South Asia

‘We had a strong sense that our projects had a lack of effectiveness. Add to that the lack of transparency as well as poor methods of measuring impact, and it became clear that something needed to be done.’

On a charity fundraising trip in 2002, Doug Miller realised the futility of his friends’ and his impact ventures in private equity. Unlike traditional investments, metrics were undeveloped, and methods and final impact opaque. In short, a lot of capital and time was being spent with the best of intentions but with limited results.

In response to this, Miller developed the European Venture Philanthropy Association (EVPA) in 2004 and the Asian Venture Philanthropy Network (AVPN) in 2011, bringing a collaborative approach to venture philanthropy through exchanges with impact investment.

His successor is the overwhelmingly accoladed Naina Subberwal Batra, CEO of AVPN and Chair of the International Venture Philanthropy Center, proclaimed one of Asia’s Most Influential by Tatler Asia in 2021 and awarded awarded one of Asia’s Top Sustainability Superwomen by CSRWorks. Batra presided over the latest AVPN South Asia Summit in Mumbai earlier this month; it was the first of these conferences to take place in person, last year’s inaugural edition having taken place virtually. This year’s theme was ‘Bringing Fringes to the Fore”, and it brought together individual philanthropists from culture, education and social impact, and major global companies and organisations.

Durjoy Rahman, a philanthropist from Bangladesh engaged in South Asian art and culture, focused around the creative realm and cultural soft power. Speaking of the cultural world, he said that one of the missions of this Durjoy Bangladesh Foundation was to show that the cultural world “does not need to be seen or judged by the West’s historical perspective”. Durjoy said he is finding this message is finding resonance both in the rest of the Global South, and also in the traditional cultural capitals of the West.

AVPN South Asia Summit brings together philanthropists, venuture capitalists and other leasers to promote the field of venture philanthropy

“It is important to lead the conversation, and to do so needs to involve a multilateral, global conversation. It’s not about doing something and broadcasting information about what we do: multiple dialogues are the way to ensure we engage with like-minded individuals and institutions around the world.”

Durjoy also spoke about how the creative realm can contribute to future-ready education; and specifically, how the creative and cultural field can play a “soft power” role in influencing international views of Bangladesh, a country only founded in 1971 which previously had a negative economic reputation but is now one of the fastest-growing economies in the region.

The same panel, moderated by Vivek Agarwal of the Tony Blair Institute, also focused on educational reform, and featured Dr. Akhil Shahani, Managing Director of The Shahani Group, Dr. Nivedita Narain, CEO of OneStage and Rakshit Kejriwal, President of Phillips Education, speaking about empowerment in employability.

With a history of philanthropic infrastructure lacking in Asia, AVPN CEO Batra is building a network, catering to models that suit the collective regional story and its challenges, moving from a purist venture philanthropy, focused on empowering voices and expanding the network at all costs.

Venture philanthropy itself is a relatively new field, pioneered in the US and now making inroads around the world. It combines elements of traditional philanthropy, where a return is measured purely on the impact of the philanthropic aims, and traditional venture capital seeking a return. There is a prevailing view now that this maximises returns on both levels.

The AVPN conference is aimed to be an interregional weaving of thought leaders and industry experts, where a collective regional story is conducive to progress as opposed to challenging it. Its brief spans culture and education, as well as sustainable development goals.

Left to right: Vivek Agarwal, Dr Akhil Shahani, Rakshit Kejriwal, Durjoy Rahman at the AVPN Summit after their talk on future-ready education

A conference on social impact and sustainable development runs the risk of empty pledges. But not at AVPN – Lavanya Jayaram, South Asia Regional Director, ensured animated conversations, with stakeholders ‘debating unique regional challenges and solutions towards charting a roadmap for philanthropy and impact investing in the South Asian region.’. Founder Doug Miller’s aversion to inaction charged the summit, which hosted over 70 speakers over 27 sessions, a variety of panel discussions, keynote speeches, workshops and ‘fireside chats’. The agenda is also interspersed with networking opportunities, encouraging an ongoing dialogue between speeches, to expand the AVPN ecosystem, with over 600 members across 33 markets and its own academy dedicated to teaching skills in impact investment.

In the wake of environmental disasters that struck the region over the past year, the 2023 summit featured panel discussions on climate resilience and energy transitions in South Asia. Speakers such as Prerana Langa of Aga Khan Agency for Habitat India, developing network based models for disaster risk reduction and biodiversity conservation, spoke particularly to this year’s floods and industrial accidents in Bangladesh, bringing investors into contact with means of making effective impact.

Read more: Cyrill Gutsch on saving the oceans through art and collaboration

A panel discussion dedicated to ‘Bridging the Borders’ and ‘Global Perspectives’ brings as one of the speakers Sanjay Gujral of Everstone Capital, a private equity firm investing across the South Asian landscape, further engaging investment in a cross cultural design. Indian cricket legend Sunil Gavaskar also spoke about finding purpose in philanthropy.

The conference equally addressed gender gaps and supporting women within the economy through talks on gender lens investing, furthered by AVPN’s Asia Gender Network, backed by the Bill and Melinda Gates Foundation, which seeks to advance equality through representation in leadership positions, economic empowerment and education, just to name a few.

Through a multiplicity of sectors and regions, the South Asian Summit is driving a collective effort in sustainable development and in centralising fringe communities in the discussion. The phrase ‘catalytic platforms’ is often thrown around, and yet could not be more apt in such dynamic conversations taking place. The Summit, through the focused involvement of leaders in their fields, is set to catalyse significant change in important and evolving areas. – Olivia Cavigioli

Find out more: avpn.asia

Works by Thawan Duchanee at The Museum of Contemporary Art Bangkok

Boonchai Bencharongkul founded The Museum of Contemporary Art (MOCA) Bangkok in 2012 to create a space to appreciate the works of talented Thai artists. Here, Boonchai Bencharongkul and his co-owner son, Kit Kanachai Bencharongkul, speak to Samantha Welsh about the Thai artists inspiring them and the growth of the collection

LUX: You are renowned for your drive to succeed in everything you do. Where does this come from?
Boonchai Bencharongkul: When my father passed away, he left me with a significant responsibility – to take care of everything that he held dear and worked so hard for. He was a perfectionist and a self-made man, which made following in his footsteps quite a challenge. Fortunately, being a business student and part-time art student allowed me to blend these two worlds together. Art has given me the ability to think freely and imagine beyond the constraints of economics and commerce. I have been doing my best to excel in everything I do, pushing my limits as much as possible.

I remember someone once telling me, “If you want to go to the moon, just try to go as far as you can. Even reaching halfway is an accomplishment.” It’s fascinating to see that humanity is now building a space station halfway to the moon, proving that progress can be made even when we strive for ambitious goals. When I was young, I had a strong desire to pursue a career as an artist. I believe I had the potential to become a successful artist. However, I had to make a decision that aligned with my father’s wishes and also helped me manage the debt for our family business at that time. In retrospect, I think everything worked out for the best. While I may not have followed my artistic passion, I was able to make responsible choices that benefited me in the long run.

Boonchai Bencharongkul

LUX: What characteristics do entrepreneurs and philanthropists share?
BB: An entrepreneur is someone who creates businesses or corporations and brings their visions to life. Similarly, a philanthropist must also possess a vision to see what they can do to make a positive impact. Both roles require individuals to have a clear understanding of their strengths and abilities. Additionally, they must possess the skill to effectively manage budgets. It is crucial to avoid situations where a social fund or foundation runs out of budget halfway through a project. For instance, in my own experience with my foundation “Ruk ban kerd,” where I provided scholarships for thousands of students from grade 7 to university graduation, I had to carefully calculate how much money I could allocate and for how many years I could sustain the scholarship program. This allowed me to ensure the longevity and effectiveness of the program.

Kit Kanachai Bencharongkul: I believe that both entrepreneurs and philanthropists excel in the realm of business. It is likely that they share common traits such as being innovative, creative, and skilled in making strategic decisions.

Kit Kanachai Bencharongkul

LUX: What was your vision for founding MOCA?
BB: First of all I must admit, it’s not only my vision but Thawan Duchanee’s vision. Thawan is one of the greatest figures in Thai modern art. And he made me a bargain: he didn’t give me a timeline but he said that if I were to make a place where Thai artists can place their works permanently on display, in return I would not have to chase after his paintings anymore. I would be the first to see and choose his paintings – on the condition that I go to all artists’ show openings with him. He also told me in Thai the saying “be those raindrops on the cracking hard soil”, to give life back to the country with these amazing artworks. Our establishment was most likely one of the first private art museums in Thailand of this magnitude. As a result, collectors and individuals who are interested in creating their own private museums can consider us as a prototype or model to guide them in their endeavours. The more museums and art spaces we have, the better it is for the country.

LUX: Is there method in the madness of collecting?
BB: With my art collection I initially focused on acquiring works that align with my own artistic style, specifically surrealism. Additionally, I developed a strong appreciation for Thai art, which was not extensively taught in the US. Beyond these preferences, I followed my passion when selecting artworks. I believe I have a good understanding of art, so I rely on my instinct when deciding which pieces to acquire, whether they are abstract, surreal, or Thai art. I also take into consideration what the general public might find enjoyable.

Ramayana masks and Asian masks from the Museum’s permanent collection

LUX: Why are dreams and mythology so central to the Thai psyche?
BB: During the past century, Thailand underwent significant development but also witnessed huge disparities in wealth and social class. In rural areas, it was common for individuals to face extreme poverty to the extent they had no money to feed themselves. In desperate situations, some had to resort to selling their families or animals for much-needed funds. Although it may sound primitive, this unfortunate reality existed. As a result, the dreams, soap operas and the tales they enjoyed became a means of escape, portraying unrealistic scenarios such as a poor village girl meeting a prince from the city. These stories served as a source of hope and comfort in Thai culture, reminding individuals that even in the most challenging and hopeless situations, it is important to maintain a positive outlook and a smile.

LUX: Which artists have inspired your curation journey?
BB: Two artists I particularly admire are Thawan Duchanee and Modigliani. Thawan Duchanee’s work captivates me, and Modigliani’s portrait paintings, with their elongated necks, have a unique and striking appeal. Salvador Dalí is another artist I admire. There are numerous painters who inspire me, and sometimes it only takes one or two of their paintings to make a profound impact. When it comes to collecting, I don’t limit myself to a specific style. Instead, I collect what I personally enjoy and what I believe others will appreciate as well. I strive to gather pieces that have the power to make people pause and truly appreciate their beauty.

KB: Having spent over a decade as a fashion photographer, and having a background in architecture, I draw constant inspiration from the world of photography and three-dimensional spatial artworks. The works of photographers like Tim Walker, Guy Bourdin, Gregory Crewdson, Erwin Olaf and Steven Klein have greatly influenced my creative journey. Furthermore, artists such as Olafur Eliasson, Xu Zhen, James Turrell and Anish Kapoor captivate me with their boundless creativity and innovative approaches. Meanwhile, I also hold a deep appreciation for painters like Rothko and David Hockney, just to name a few

The MOCA Bangkok’s ‘Bloom Room’

LUX: As an early collector of multi-sensorial, immersive art, why was this so compelling for you?
BB: These artists have a unique ability to convey the true meaning and expression behind their work. When you experience these works, you can truly feel, see, and be a part of the emotions and messages they are trying to convey. Their art has a powerful way of connecting with viewers on a deep and personal level.

LUX: How is MOCA continuing to grow the collection?
BB: I am currently immersing myself in the rich heritage of South East Asian art, delving into the roots of this captivating artistic tradition. My latest endeavour involves curating an exhibition that explores the earliest moments of Asian civilization, spanning back an impressive 2300 years. Through meticulous research and analysis, I am unearthing fascinating insights from a time when historical records and archaeological evidence were scarce. By studying trade patterns between South East Asia, China, and India, I have discovered intriguing connections, such as the inclusion of a lantern from Rome in the collection of our country, dating back 1500 years. This exhibition aims to shed light on the cultural exchanges and influences that shaped the artistic landscape of ancient South East Asia. Therefore I’m commissioning more works under this theme and topic of this unknown history.

More works by Thawan Duchanee at MOCA Bangkok

KB: When it comes to expanding the collection, my personal taste and how well a piece fits within the existing collection are the primary factors I consider. However, my father’s collection is already quite extensive, so my focus is less on acquiring new pieces and more on hosting temporary exhibitions. Currently we curate a new show almost every month, offering a diverse range of art forms, from paintings, to photography, to digital and the performing arts. These exhibitions cater to a variety of audiences, attracting individuals who may not typically visit or be familiar with our museum. It’s truly enjoyable to bring together different crowds and introduce them to the world of art! Additionally, I have plans to collaborate with more international artists for future exhibitions, thereby further enhancing our museum’s offerings.

Read more: Aliya and Farouk Khan on the Malaysian contemporary art scene

LUX: What advice did you offer your son when you handed him the reins of the family business?
BB: My son is thriving, and I take pleasure in imparting daily guidance to him, knowing that one day he will have full control. I aspire to live until the age of 90, relishing the opportunity to continue to collaborate with my son and work together. The museum holds a special place in my heart as I find great delight in being there and contemplating our next steps. Often, I encounter individuals whose elderly parents express feelings of depression and boredom. In response, I inform them that if their parents are over 60, they can visit the museum free of charge. It is my hope that we can contribute to brightening people’s days through the enchantment of art. My sole advice to my son is to continue creating joy for others, as it is our devoted mission to serve the public in this manner.

The Atrium Space at the MOCA Bangkok

KB: Although my dad hasn’t completely handed all control of the museum to me (and I don’t think he ever will, as he takes great pride in it!) I am here to assist him in reaching a younger audience and to adapt to the ever-changing world of art. He has been supportive and open to my ideas and contributions to the curations and events we put on. While he hasn’t given me specific advice, he always encourages me to have fun and enjoy what I do. However, this can be challenging, as there is a stark difference between loving and appreciating art and managing the financial responsibilities of running a museum. It can be quite stressful at times but I make an effort to find enjoyment in my work because of my deep love for art.

Find out more: mocabangkok.com

Desertification is one of the key consequences of climate change

With COP 28 just days away, Commonwealth Secretary General Baroness Scotland and Deutsche Bank’s Markus Müller speak about the need to prioritise implementation of climate goals at the critical global conference. In a conversation moderated by LUX Editor-in-Chief Darius Sanai, the Secretary-General and Deutsche Bank executive underscore the need for collective action for climate reversal on the part of the international community to counter an increasingly urgent crisis

Baroness Scotland

LUX: What are your hopes and expectations for this COP?
Baroness Scotland: My hope is that this COP will be the implementation COP. If you look at the COPs which have preceded it, you will see that there has been an awakening of the understanding about how urgent the danger is.

We have been talking historically about the existential threat for many of the members of my Commonwealth family. But that threat is not a threat: it is here. It is omnipresent. The “1.5 to stay alive” slogan is not a slogan, it is a reality. At the moment, 1.5 is on life support. We must give it the oxygen it needs. It means the difference between whether some of our small island developing states will continue to exist, or whether they will disappear.

Although it is encouraging to hear Australia say that they will take the people from states which are subsumed by the sea, such as Nauru, this still means that their traditions and cultures will all be gone. Their graveyards will be at the bottom of the sea after thousands of years of existence.

My aspiration for COP 28 is that we will deliver on the promises we will make. The $100 billion a year by 2020 that we were promised in 2009 still has not been delivered. It has to be delivered.

LUX: The richest countries are good at words, not implementations. What needs to change in order for that to be delivered?
BS: One change that has already happened is that businesses and the private sector are now intimately involved in the delivery. If you look back at previous COPs, even in 2016 there was still a debate as to whether climate change was real. There was a debate as to whether we would go green and blue in terms of energy. There was a debate about loss and damage. Those questions have been answered. If you look at what happened in Glasgow, the idea that the private sector would not be intimately involved in order to deliver the solutions is now unthinkable.

Second, which I have been saying for a while, we must recognise that human genius got us into this mess, and will now have to get us out of it. If you look at the industrial revolution, it was amazing, but that brought more devastation climatically than anything else. Human genius will have to get us out again. Some of the extraordinary developments – such as geo-spatial data – will allow us to better understand what is happening, and therefore, perhaps, how we can reverse it.

Oases in North Africa are disappearing as the Sahara spreads northwards due to climate change

A third change is that we have accepted that this isn’t just about adaptation and mitigation. When I first said in 2016 that we needed a regenerative approach to development which would reverse climate change, people thought that I was crazy. Now, everybody accepts that we need a regenerative approach – one which adapts, rather than just mitigates.

Markus Müller

LUX: Markus, as an economist and also someone who has said things that some people might have considered crazy at the time, but end up being true, what is your perspective on this COP?
Markus Müller: I think that this COP will be crucial. I completely support what Baroness Scotland has said. If we do not recognise what it takes now, it will be very difficult further down the line.

First, the Global Stocktake, which will take place for the first time at this COP, will reveal some uncomfortable truths. We will hear, for the first time, how far we are behind our plans. I hope and I think that this will be an awakening moment.

Secondly, we need to get a better understanding of global finance. Perhaps I am biased, but if we do not give the global financial market a role to play in this transition, then it won’t happen. The states alone will not be able to do this; we need the capacity of global finance – be it through risk pooling, or through its distribution channels of money, location and distribution – so that we can work on these devastating aspects.

From the perspective of an individual country, their financial needs are huge. From a global financial market point of view, this is more manageable. We have been speaking about this for years, but no solutions have been delivered so far. We must listen to financial institutions. We have the tools. Together, we are powerful, but in terms of negotiation, business, and finance, the right angle is missing. In this COP, finance is crucial, and then – of course – the transition discussion.

LUX: Have the opportunities for financial institutions to work with Commonwealth nations and governments changed in the last couple of years?
MM: We have always had excellent relationships with the countries of the Global South and Africa. However, as we see real world climate changes, financial needs are changing too.

It’s no longer about financing the past, the traditional infrastructure and traditional energy supply. We now need to finance the future – and this is something which is still missing. The vision of how the future could look is not there. We should ask ourselves, “What should we have done in order to be healthy in 2050?” as if we are in 2050 already, so that we know which direction we should take.

This discussion should take place in financial institutions. President Macron said this very clearly. We have the International Monetary Fund (IMF). We have the World Bank. We have these huge international institutions. But we need to be ready for the 21st century.

BS: We must also help them better understand debt, and to view the whole thing as an ecosystem. Up until recently we have looked at each element as a hermetically sealed, self-contained issue. But they are absolutely not.

With global warming making desert margins unlivable, population flight is devastating communities and leading to refugee crises

When I started at the Commonwealth, we said that we needed a regenerative approach to climate change. That meant that we needed to do more on the ocean, so we began the Commonwealth Blue Charter. One of the things I really want is to increase the amount of money going to oceans, because it is absolutely unacceptable that about 0.01% goes to oceans. We are a blue planet, we’re not a land-based planet and to actually be putting almost nothing into what makes up the majority of the world is just crazy.

It is crazy that we are not using our intelligence better. Our Climate Finance Access Hub in Mauritius has mobilised $7.8 million dollars: we are talking about peanuts. We have deployed 19 climate finance advisors across Africa, the Pacific and Caribbean regions. We are working together with those advisors, and they have already delivered $316 million into the hands of the small states with more than $500 million in the pipeline. But I do not have the money to put a climate finance advisor in every country. I wish I did.

We have seen that these applications for international climate funds are taking too long to make. For some of our LEDCs (least economically developed countries), it will be two to four years before they get the application through. However, our most recent application for five countries, took less than a year, and we got $63 million. Why? Because in the last 7 years, we have honed the process. So when we look at loss and damage, we cannot put in the old-fashioned, useless system. We have to put in a speedy, effective system which will get people the money to make a difference. Bit by bit we are changing it.

But we need debt swaps. We need a good carbon market. We think we are within touching distance of doing that, because using satellites and geo-spatial data, we are within touching distance of understanding how much every tree on the planet can sequester. We will then have the granularity to have a real carbon market, based on real, concrete estimates.

That could be a gamechanger between the North and the Global South. The Global South still has the majority of the lungs of the world, which they are being asked to maintain – but nobody is paying them. If we can get a real carbon market, that means it will be possible for us to do the reversal in the Global South to keep us alive.

Water towers in Morocco bring together local people for their construction and maintenance and create a common community dedicated to their sustainable use. When the water dries up, due to desertification, community bonds are broken – a pattern repeated in climate-related environmental developments around the world

MM: I can agree. We have been starting to understand the nature topic better. Nature is a very valuable collateral, because it creates ecosystem services on which we all depend.

BS: It is remarkable how much has changed between when we started the Blue Charter Action Group and now. We worked with them on corals and, now, understanding the role that they play in restoration has improved globally. I have just returned from the Maldives, where I was looking at mangroves, which are huge in terms of sequestration,  for and protecting coastlines. That conversation was not even happening six years ago, but now it is critical. The Maldives want to restore their mangroves. But the degradation is already there and, unless we do this quickly, it is not going to change.

MM: We must convince those who retain traditional thinking about these areas. This is a big hurdle, but if we activate the right players to do this, the solutions are there. Two years ago, we joined the Ocean Risk and Resilience Action Alliance (ORRAA), and moved with speed. Perhaps we did not do enough with regards to concrete finance, but we wanted to understand the matter first, before unleashing the power of our balance sheet.

BS: The way in which I have been approaching this from the moment I came into the Commonwealth was to ask this: “Where do we want to be in 2030? What are the outcomes?” We’ve been saying, if that’s where we want to be in 2030, what do we have to do three months, six months, nine months, a year, two years, three years? Although other people thought it was crazy, we were right.

Those of us in positions of power now need to understand that we will all be on the same indictment. History will look back and say, “tell me their names. What were they doing? What were they thinking? Why did they not move at a time when it was possible?”

But the reason why I’m confident and determined is because humanity is always at its best and its most ingenious when our backs are against the wall. And right now, globally, our backs are against the wall.

MM: This is the interesting thing about development. You need to have a decent degree of scarcity for development to really kick off. It’s sad in one way, but it’s also a very convincing catalyst for change.

The aftermath of a August 2020, wildfire which burned houses, date palms, orchards, vegetable gardens and more than 400 heads of cattle in the oasis of Tighmert in Morocco.
The increase in temperature and water stress has a considerable impact on the vegetation of the oasis, which, dried out, becomes more likely to catch fire

I also think that this discussion that we are having is proof that we are anticipating what’s going to happen. All backlash against ESG or sustainability are, for me, a signal that ESG and sustainability are being seen as a priority – otherwise we would not be discussing them as intensively as we are now.

LUX: Are developments around the world down-grading consciousness of what needs to be done around sustainability and COP?
BS: I think we woke up and smelled the coffee during the COVID pandemic. There is almost no one I know who was not affected either directly or indirectly by COVID. Most of us know someone who died, someone who was badly affected and/or we ourselves suffered from the deprivation, the mental stress, etc. I think it made a lot of people wake up and think, “What is life all about? What do I value? Am I sure I’m going to have it tomorrow?”

The other thing it did was emphasise the fact that unless we make sure others are safe, we won’t be safe and the people we love won’t be safe. The madness that we’re going through globally at the moment, the fact that every region of our world seems to be under threat, is making this fact even more omnipresent. It’s a tangled web of interlocking crises, and that’s what makes this time so volatile, so dangerous. If we don’t have a world, all the other things are not going to matter because we’re not going to be here.

I think for those in the Global South, this has remained the number one priority. What’s interesting is the agenda is being raised in the Global North, because the number of climatic disasters in the Global North is finally rising. Before, people would say the crisis had nothing to do with them. But when your coastline has been battered, when countries that have never seen a hurricane are suffering them, when trees are falling and floods are happening, when ordinary people’s lives in western cities are being made conscious of climate change, now it’s something people want to talk about.

MM: We know that cooperation is a very shy and very sensitive creature. Not being collaborative is not the superior strategy, it is the naive strategy. The smartest strategy is collaboration, but collaboration only works if there is a mutual dependency on it. This is exactly what Baroness Scotland just described; we now have a mutual dependency which is becoming evident and measurable.

A global temperature rise of several degrees, which the world is on track to suffer over the coming decades, would make this land uninhabitable

How can we solve the biggest problem humanity is facing? I believe in nature. Nature is stronger than humans, and it is currently taking back what humanity has taken. We need to be humble, but also use this as a tool for prosperity, because we need prosperity in order to survive and to create social stability. This also goes back to the aforementioned human genius, and to nature’s genius. Let’s activate this and let’s get there.

BS: And just think about the technological changes we’ve gone through in the last year. AI and digital and machine learning is enabling us to do analytical work exponentially faster. Before, you would have to do computations, which would have taken you 5-6 years. We’re now able to do the same computations within the space of weeks.

In the Commonwealth we’ve created and launched an AI consortium to look at the needs of small and developing states in particular. There are 42 small states in the world and we have 33 of them; if we can address the needs of those small states, this becomes a microcosm that we can use to solve many other problems. This interconnection and understanding that what works for one of us could work for all of us, is particularly powerful and why I am so delighted that the Commonwealth of 56 is being used as a kind of petri dish. We’ve got all regions: rich ones, poor ones, landlocked, island states, developed, all faiths. Therefore, if we can work something out that can work for our 56 countries, it is likely that it could become a pathway for the rest of the world.

LUX: What would be a satisfactory, realistic COP?
MM: I think what would make me satisfied is, first of all, to come to a joint conclusion on how to phase out fossil fuels in a way that this transition provides further prosperity for our countries and societies.

Secondly, I would say that this COP would be a successful COP if we were to get an agreement on how to finance the inclusion of the Global South in the economic and sustainability transition processes. The Loss and Damage Fund was meant to be this tool, but there is no money behind it. We need to get this signed by all nations.

Finally, I would love to see that nature as a whole, be it the ocean or biodiversity, gets closer to the climate discussion this COP. We must use tools like carbon credits and biodiversity credits to transfer the money from the users to the object or subject to be financed. For example, rainforests are our common goods to sequester carbon, to really get the finance mechanism working.

Climate change means that in some areas, water resources have vanished, while other lands are disappearing under increasingly acidifying oceans due to rising sea levels and higher CO2 levels

BS: I agree, and that really means we will have created a regenerative model of sustainable change to deliver climate reversal at this COP. That’s what we need. We also need – and I think we will hopefully get it – an understanding that this is a multifaceted, multidimensional approach needed by everybody. It will be business, it will be foundations, it will be individuals, it will be governments, it will be led by all of us.

Markus is right. We’ve got to get the money right, and there is no point in making promises that are then not kept. We’ve got to focus on action and what that action is going to be and by whom. I think the most important thing is to be honest with ourselves and with each other as to what this quantum leap, this paradigm shift, is going to mean for each of us. And then we have to do it.

MM: I see this COP as a gym, as a fitness centre, where we all struggle and get ready for the next step. I don’t know how much weight I can lift, but at least I’m training, right?

BS: And instead of doing the hundred metre dash on our own, we’re on a relay and everybody knows which run they have to make, where the baton is and who to give it to. There’s an understanding now that unless we run as a team and we connect, we’re all going to lose. If anybody drops the baton, it’s over.

All photography in this article from the series ‘Before it’s gone’ by M’hammed Kilito, winner of the 2023 Photography Prize for Sustainability, as featured in LUX

The 28th Conference of the Parties of the UNFCCC (COP) is set to take place between the 30th November and 12th December 2023

Baroness Scotland is the 6th Commonwealth Secretary-General

Markus Müller is Chief Investment Officer of ESG & Global Head of Chief Investment Office at Deutsche Bank’s Private Bank

Find out more: unfccc.int/cop28

Patrizia Sandretto Re Rebaudengo

In the first part of our Italy art focus series, curated by Umberta Beretta, LUX speaks to Patrizia Sandretto Re Rebaudengo who founded her fondazione in Turin in 1995. Today, the extraordinary initiatives of Patrizia Sandretto Re Rebaudengo include transforming an abandoned Venetian island into a beacon for art and ecology

LUX: What was the first artwork you bought?
Patrizia Sandretto Re Rebaudengo: Anish Kapoor’s Blood Stone. It was on a trip to London in 1992 that changed my life.

LUX: What drives you to support art education?
PSRR: When we started in the 1990s, contemporary art received little attention in Italy. Education defines the fondazione’s identity and builds awareness of contemporary art in Italy. We offer a rich programme for schools, families and vulnerable people, and we train teachers. Our Young Curators Residency Programme sees three international graduate curators curate a joint exhibition from the work of artists they meet in Italy during a three-month stay. This develops curatorship and places Italian art in a global context. Campo is a similar course we have for Italian graduates.

A view of the Lucas Arruda exhibition at the Ateneo de Madrid

LUX: What are ArtColLab and Verso?
PSRR: ArtColLab is our non-profit project to produce collaborations between artists and designers in order to help widen engagement in art – for example, Nicholas Kirkwood and Paul Kneale created beautiful limited edition shoes. Verso focuses on empowering people aged 15 to 29 in democratic processes. It is an experimental, poetic pedagogical model of exhibitions, workshops and more, on themes of citizenship, inclusion and the collective construction of possible futures.

Follow LUX on Instagram: luxthemagazine

LUX: Tell us about your philanthropy in Spain.
PSRR: I love Spain and we established the Fundación Sandretto Re Rebaudengo Madrid in 2017. Madrid is a global capital and a bridge to Latin America. The fundación is now nomadic. We presented Lucas Arruda at the Ateneo in Madrid in 2023 and we’ve also brought the Young Curators Residency Programme to Spain.

1000 Pieces, 1983, by Anish Kapoor

LUX: Who are the artists exciting you today?
PSRR: Globally, they include the painters Michael Armitage and Lynette Yiadom-Boakye, and the work of Josh Kline, Marguerite Humeau, and Klára Hosnedlová. In Italy, works by Giulia Cenci, Giulia Andreani, Guglielmo Castelli and Ludovica Carbotta have joined the collection.

Installation view of Rough Rides, Police States, Broken Windows, 2015, by Josh Kline; Vandal Lust, 2011, and Slavs and Tatars, Mystical Protest, 2011, both by Andra Ursuţa, at the fondazione’s recent show, “Backwards Ahead”

LUX: What is the San Giacomo recovery project?
PSRR: This island, a military site abandoned for more than 60 years, will become an outpost of dreams, a place to produce and show art, and host research and discourse on contemporary culture.

Read more: Italy Art Focus: Umberta Beretta

With its delicate lagoon ecosystem, we will implement principles of sustainability and energy transition there. The fondazione will enable San Giacomo to become a meeting place for artists, environmentalists and the public.

The isola San Giacomo, which has been a pilgrim refuge, a place of quarantine and a military site, is being transformed by the fondazione in the name of art

LUX: What will be your legacy?
PSRR: I hope I am giving back to the community what I have been fortunate to learn during 30 years in contemporary art. Time passes and I think of my two sons, who are also passionate about art, so I am building something that will take on new shapes with future generations.

 fsrr.org

This article comes from a section of a wider feature originally published in the Autumn/Winter 2023/24 issue of LUX

Pilot whales in the Pelagos Sanctuary, which was co-created by the Prince Albert II of Monaco Foundation

As awareness grows of the need for a sustainable blue economy and for ocean restoration around the world, LUX invites thought leaders and experts to nominate their choice of individuals, non-profits and financial and investment wizards, whose efforts are helping save the planet’s troubled waters

Nathalie Hilmi

Dr Nathalie Hilmi, Senior Researcher at the Scientific Centre of Monaco, nominates:

Prince Albert II of Monaco Foundation
This international non-profit organisation is the only foundation in the world headed by a serving head of state. It was founded by His Serene Highness Prince Albert II in 2006 with the mission of protecting and advancing the health of our planet for future generations, with a focus on biodiversity, climate, renewable energy, oceans and water resources. In addition to funding hundreds of projects, the foundation has set up initiatives to be a driving force in these fields, operating in the Mediterranean Basin, the Polar regions and the least developed countries. It works with scientists, other NGOs and world leaders, and has branches in 11 countries.

fpa2.org

Meri Foundation
I like the work this non-profit foundation is doing for the planet and our environment, promoting scientific research and environmental education on ecosystems in Chile and around the word. It has a vision of inspiring communities to consider a sense of belonging in their ecosystem environment, promoting a society in harmony with the planet. Its philanthropic engagements are stunning.

fondacionmeri.cl

Marküs Muller

Markus Müller , Environmental, Social and Governance (ESG) Chief Investment Officer at Deutsche Bank’s Private Bank, nominates:

Anna Katharina Meyer
Anna Katharina identifies global challenges and launches tangible initiatives, with a focus on sustainable finance and accounting, renewable energies and entrepreneurship. Describing herself as a founder, activist and scientist with heart and soul, she combines professional competences with scientific ones and is shaping discourse on a sustainable and inclusive future with expertise.

unitedsustainability.com

Heritiera fomes mangroves in Sundarbans, West Bengal, India. Sundarbans is a national park and biosphere reserve; carbon-storing, coast-protecting mangroves are an essential component of nature-based solutions

Rayne Sullivan
Co-Chair of the Youth Advisory Council at Sustainable Ocean Alliance, Rayne represented the US at the inaugural UN Youth4Climate summit in Milan in 2021, advocating for Hawai’i and Oceans. Rayne is also pursuing a JD programme at Stanford, with a focus on the nexus between climate science, responsible AI and traditional knowledge systems, to empower frontline island communities in developing nature-based climate solutions.

soalliance.org

Follow LUX on Instagram: luxthemagazine

Marie Claire Daveu

Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs at Kering, nominates:

Conservation International
This NGO is a leader not only in its science-led work around the world, working on the ground to protect and restore nature, but also for its influence on global policies and within the business community. Its expertise when we set up the Regenerative Fund for Nature together was indispensable and its dedication to achieving a wide-scale impact on nature is to be applauded.

conservation.org

Hugo Clément, from his docu-series, On the Front

Hugo Clément
The media has a significant role to rally awareness and support for the climate and biodiversity crises. French journalist Hugo Clément has brought these crises to the public through documentaries and investigative journalism, where his pursuit of the truth has uncovered corporate greenwashing. His long-time activism around animal rights has also brought this often overlooked topic into the spotlight. His dedication is far-reaching and he stands by his principles, which we need in our society today.

@hugoclementk

Chris Gorrell Barnes

Chris Gorrell Barnes, founding Partner of Ocean 14 capital and co-founder of Blue Marine Foundation, nominates:

Por el Mar
Martina Sasso, founder of this dynamic new Argentinian NGO, has used creativity and communications to advance a ban on open-net salmon farming in Argentina and delivered extraordinary wins by creating pivotal marine-protected areas in the region. I can see that Por el Mar will deliver outstanding conservation gains for the ocean in the next few years.

Megallanic penguin at the Monte León National Park in Santa Cruz, part of a project supported by Por el Mar

porelmar.org

SyAqua
This, our first investment at Ocean 14, is a platform for our mission to transform shrimp farming. US and Asia-based SyAqua is a leading provider of genetics and tech in shrimp breeding. It provides farmers with virus-resilient broodstock, so reducing environmental externalities and make shrimp farming more sustainable.

syaqua.com

Christian Lim

Christian Lim, Managing Director of Blue Ocean, SWEN Capital Partners and Co-Chair of 1000 Ocean Startups, nominates:

Anne-Sophie Roux
Roux is a young but powerful voice in the global movement against reckless deep-sea mining. She and the Sustainable Ocean Alliance have been instrumental in changing the position of several governments, including in France and Switzerland. As founder and CEO of Paris-based Tenaka, she and her team have worked with partners to develop corporate responsibility programmes and nature-based solutions for ocean conservation.

Members of the Tanzanian Fisheries Research Institute being trained in environmental DNA collection for eBioAtlas, as devised by NatureMetrics

tenaka.org

Kat Bruce
In 2014, scientist Kat Bruce co-founded NatureMetrics, the world’s leading eDNA company. Its mission is to democratise measurement of biodiversity for different species through technology, to better align nature and markets. Disclosure: we have invested in NatureMetrics.

naturemetrics.com

Karen Sack

Karen Sack, Executive Director of Ocean Risk and Resilience Action Alliance, nominates:

Whitney Johnston
As the company’s first Director of Ocean Sustainability, Whitney leads Salesforce’s work on sourcing high quality blue-carbon offsets. Based in New Mexico and a climate scientist and oceanographer by training, she is a leader in developing high-quality blue-carbon principles and a key shaper of the Blue Carbon Buyers Alliance, companies committed to purchasing high-quality blue-carbon credits.

salesforce.com

Traditional line-fishing boats from the southernmost tip of Africa. The non-profit Abalobi supports small-scale sustainable fishing

Serge Raemaekers
Serge is co-founder of Abalobi, a South African non-profit aiming to elevate small-scale fisheries through technology, and empower them for social, economic and ecological sustainability. The name Abalobi means “fisher” in the isiXhosa language, reflecting its fisher-led nature. Abalobi has developed a digital platform connecting fishers directly with consumers, creating a more transparent and equitable value chain. Serge’s vision is to create thriving small-scale fisheries worldwide to feed the world sustainably, provide meaningful livelihoods and contribute to healthy ecosystems.

abalobi.org

Jessica Hodges

Jessica Hodges, Lead in Investment Management and Wealth ESG at Deloitte UK, nominates:

Net Purpose
Samantha Duncan’s London-based organisation is brilliant and was highly commended in the Finance for the Future Awards in 2021. It is a platform to facilitate impact measurement for investors and make it easy for people looking to invest, by collecting, cleaning and structuring data from thousands of global sources. This ensures a more transparent and rigorous approach to assessing the impact of portfolio companies.

netpurpose.com

LED lighting for a German warehouse, installed by UrbanVolt and financed by the Solas Sustainable Energy Fund

Solas Capital
Zurich-based Solas Capital is a specialist investment advisory firm founded and managed by Sebastian Carneiro and Paul Kearney, both professionals from the energy-efficiency financing sector. The company’s mission is to support the move to a carbon-neutral society through innovative financing. By understanding both the funding needs of energy-efficiency and self-consumption PV infrastructure projects, and the requirements of institutional investors, Solas Capital bridges the gap between investors and projects.

solas.capital

Cathy Li

Cathy Li, UN Youth Advisor, nominates:

Klima Action Malaysia
This climate justice NGO was founded by youth activist friends of mine who work on the linkage between human rights and climate change. It promotes a rights-based approach to a just and equitable world and the climate emergency. KAMY works to empower vulnerable communities, including indigenous groups, women and youth, to participate in climate governance and decision-making.

klimaactionmalaysia.org

Jennifer Morris

Jennifer Morris, CEO of The Nature Conservancy, nominates:

Vizzuality
Data is critical, but unless business leaders, policymakers and society understand it, its ability to drive change is limited. With offices in Cambridge, Madrid and Porto, Vizzuality is working on creating data visualisation and mapping tools. We need innovators like Vizzuality to help tackle the dual crises of climate change and biodiversity loss, and we’re excited to see how its work on projects like Trase, which maps global supply chains leading to deforestation, and Marxan, the open-source spatial-planning software, can lead us to a nature-positive, net-zero future.

vizzuality.com

Ted Janulis

Ted Janulis, founder and Principal of Investable Oceans, nominates:

Lea d’Auriol
Lea is founder and Executive Director of London-based Oceanic Global, and she and her team made World Ocean Day a
global phenomenon. Lea has pioneered new programmes and methods of engagement, including Oceanic Global’s Blue Standard, a set of tools to help businesses eliminate plastics. Lea also always reflects light on others to acknowledge their contributions.

oceanic.global

Titouan Bernicot, founder of Coral Gardeners, monitoring the health of corals growing in the nurseries. Once mature, the corals will be planted back onto damaged reef to bring back life and biodiversity

Titouan Bernicot
Titouan, founder and CEO of Coral Gardeners in French Polynesia, was drawn to action by seeing coral bleaching as a teen surfer in Mo’orea. He has built a community-based organisation that has grown and planted over 30,000 corals in French Polynesia. Their new goal: engage the public to help plant a million corals, and develop tech to accelerate coral restoration around the globe.

coralgardeners.org

Professor Connel Fullenkamp

Connel Fullenkamp, Professor of the Practice of Economics at Duke University, and co-founder of Blue Green Future, nominates:

Partanna
Cement production is a major emitter of carbon dioxide. While some firms are working on carbon-neutral cement products, California-based Partanna has developed a carbon-negative cement from brine – a desalination waste product – that captures carbon while it cures. This makes it possible to build homes in the developing world that generate carbon credits for their owners.

partanna.com

Rendering of a prototype home in the Bahamas made with Partanna’s carbon-negative cement

Belinda Bramley
Pivoting to environmental consulting from accounting, Belinda brings business sense and the ability to speak the language of companies and markets to a field that needs it. She can analyse the needs of a project, organise it and build the case for funding it. She currently supports Hinemoana Halo Ocean. I predict she will become the chief architect of many sustainability projects.

conservation.org/aotearoa/ hinemoana-halo

Read more: Rapha CEO Francois Convercey on diversity and sustainability in cycling

Dimitri Zhengelis

Dimitri Zenghelis, Special Advisor to the Wealth Economy project at the University of Cambridge, nominates:

Kingsmill Bond
I recommend energy strategist Kingsmill Bond for his work on low-carbon transition at the US-based Rocky Mountain Institute. He has always been ahead of the game in predicting the speed with which we will adopt renewables and other clean technologies.

rmi.org

Winds of Change, by Sarah Bond for Rocky Mountain Institute

Rakesh Patel

Rakesh Patel, founder and CEO of Alta Capital, an award-winning sustainable real-estate developer based in Hong Kong, nominates:

Eric Ricaurte
Founder CEO of Greenview, Eric is a pioneer in sustainable hospitality, starting in South America more than 25 years ago and building Greenview into a leading consultancy. Through his leadership, he has engaged some of the largest hotel groups in the world.

greenview.sg

Rapha aims to use recycled materials and organic natural fibres across their products

Francois Convercey is the newly appointed CEO of luxury cycling brand Rapha. Here he speaks to LUX about the company’s sustainability initiatives and the need for greater age and gender diversity in cycling

LUX: How has the structure of Rapha changed with the renewed focus on cycling and its benefits since the pandemic?
Francois Convercey: I wouldn’t say that the pandemic and its involvement in cycling actually changed our strategies or the organisation of our business. Rapha already had the focus of making cycling the most popular sport in the world. From day one, we had the ambition of making cycling aspirational and beautiful, and to get as many people as we could to fall in love with the sport.

As much as the pandemic got people to turn their heads towards the outdoors and cycling, it actually acted as a catalyst towards our original purpose and strategies more than anything else. There was a much broader receptive audience for us to engage with – but all the different building blocks and strategies that we had put in place a decade before the pandemic were still very much relevant in the way we have developed our pricing structure and the way we have made the brand more approachable and more relevant to more people. This made it easier for us to capitalise on the renewed interest in cycling – the way we set up as a business, being a direct-to-consumer business in the first place. The pandemic didn’t change much, but it allowed us to accelerate and grow more quickly. It hasn’t made us shift or change the direction of travel for the business. It just reinforced our belief that we are on the right track.

Rapha CEO Francois Convercey

LUX: What do you believe are the imbalances which need to be addressed by sporting brands in conversations about gender equality and diversity?
FC: Cycling as a sport has imbalances which we are trying to address, although it is a long journey. Gender diversity is definitely one of those, which starts at the pinnacle end of the sport, at racing. Equity and equality when it comes to world tour racing and bike racing as a whole is still very imbalanced and focused on male races. Female races have only begun to be broadcasted in the last couple of years. The Tour de France, which is the cycling world’s biggest sporting event and one of the top ten sporting events in the world, didn’t have a women’s tour until 1955, which was then stopped for thirty years, and only reinstated last year. There are still lots of things to be done to provide balance when it comes to media exposure, broadcasting, prize money and salaries for professional cyclists.

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We try to help drive this balance through the storytelling we do, through our initiatives. During last year’s Tour de France we had a collaboration with a streetwear brand PALACE, using our men’s racing team as a billboard to promote the women’s tour. We are making investments on the women’s tour, sponsoring the women’s world tour team, spending 50% of our marketing money on content and athletes on minorities – women and individuals from under-represented backgrounds, which is part of our impact commitment as a brand. I think the gender balance is one of the key imbalances.

Members of the Rapha Cycling Club coming together

There is definitely an element of age; we want more of the youth to look at cycling as an amazing thing to do. Cycling isn’t the most approachable or accessible sport there is – a bike is more expensive than a pair of running shoes, it requires more time and sometimes infrastructures. Five years ago at Rapha, we began supporting cycling at its grassroots and breaking down barriers to make the sport more accessible to young people and under-represented individuals, and people from under-privileged backgrounds. Over the past five years, the Rapha Foundation donated over $5 million in grants to 38 different grantees who all have concrete initiatives to help break down accessibility to the sport and to support under-privileged kids to have access to cycling – whether it’s supporting programs in schools, or young talent programs. We’ve recently partnered with USA Cycling as part of a program called Search for Speed, which is a track cycling talent identification program, looking for the next US track talent for the 2028 Los Angeles Olympics.

Gender balance is key, age balance is key. The third to look at is accessibility and the role that cycling can play in helping mitigate access to education and healthcare. There have been fantastic initiatives such as World Bicycle Relief, which we have supported over the years and continue to support with the Rapha Foundation, which gives bikes to communities who need bikes for basic life needs – whether it’s education for children to travel to school and not have to walk, or to provide a level of healthcare and health benefits which individuals deserve. The bike can be an amazing tool to break down accessibility barriers for under-privileged communities.

Items from Rapha’s exclusive Rapha + Paul Smith RCC Collection, launched in 2023

LUX: How do you balance promoting professional cycling and equipment whilst also trying to encourage a new generation of amateur cyclists?
FC: I do not necessarily think they are mutually exclusive. The pinnacle-end of the sport, high-performance racing, is aspirational to many individuals and will continue to be in the future. I think being able to provide the opportunity to make a career in cycling and being in a position to inspire communities and future generations about the sport is an amazing prospect. But we won’t succeed in achieving our purpose as a brand if we only focus on racing.

We also have to work on more accessible and more approachable activities which help people discover the values and joys of being on a bike, and how being on a bike is a remedy to the world’s biggest societal challenges and threats – whether it’s environmental benefits with more people commuting on a bike, whether it’s mental health and personal wellbeing which comes when you spend time with yourself and challenge yourself as an individual, or the social friendship and comradery which comes with being on a bike. I think professional and amateur cycling should co-exist and they have their distinctive role to play.

An image from the Rapha Spring/Summer ’23 Collection campaign

LUX: Can you tell us about the main ways you incorporate sustainability into your company?
FC: Sustainability is central. We’ve always looked at it as a duty we have to do the right thing. We launched a repair program which provides the opportunity for any garment which may be damaged to be repaired. We used to do that in-house. We have started to involve partners to help us do it. Over time, we started to pay more attention to how we make our products and the impact that we have. For the last couple of years we’ve been offsetting all the carbon emissions that are generated from the shipments to customers. We’ve offset 100% of our carbon emissions coming from our logistics impact that we have on the planet.

We have been driving a lot of work to convert 100% of our product range into sustainable materials, whether it’s recycled fabrics, recycled fibres, or recyclable or compostable fibres. We’ve covered about 70% of the range now. We are removing all PFC materials from our weather protection products. We’re taking a much more abrasive stance on excess materials we produce. We are now repurposing excess material through excess collections in the Spring of this year. This is now becoming part of our ongoing initiatives. Although it only accounts for 2% of our total volume, it is still a meaningful initiative.

The Los Angeles Rapha Clubhouse

We are about to publish our second impact report in September, which will show our impact over the last twelve months and how much we’ve progressed. We are ahead of track on some key commitments, and some others we have found more challenging than we hoped, or we realise we needed to communicate in a very different way, or we realised that people, planet and communities take framework for broader impact. It takes time, and we’ve embedded that as a culture and as a priority. We have a small sustainability team, but that team is there to inspire a vision. If it’s not embedded in business, we will never make the progress we want to make.

Read more: Pierre Barreau on the future of AI in the music industry 

LUX: Do you think cities are adapting to cyclists, or is there more to be done?
FC: We’ve seen cities adapting more and more to cyclists. I think the pandemic has been an amazing catalyst for more infrastructure to be provided, but we are far from being in the right place.

We can look at places like Denmark and Holland, where urban commuting is ingrained in the local culture, and see cities which are built around cycling. There is lots of fantastic work being done by cities and local organisations. I’ve seen places like Paris, for instance, make amazing progress over the last three years and transforming the way people can ride through the city in a much safer way.

The RCC is now a global community with over 10,000 members

It’s a constant push and pull. Safety on a bike is still one of the top three barriers from people riding their bikes. More and more people have decided to take their bikes off the road and ride off the beaten track or in front of the TV, because you’re in a safer environment. This shows we are still far from where we need to be to make riding safe, whether it’s inside or outside the city.

LUX: How do cyclist communities created by the Rapha clubhouses influence the outlook of the company?
FC: We’ve always been committed to real-life experiences from the earliest days of Rapha. We call our physical Rapha stores clubhouses, because they are not just stores, they are a home away from home for our customers. In 2014, we launched Rapha Cycling Club which is part of a membership program which gives people access to unique benefits and unique experiences. That community is now made up of 20,000 individuals across the world spread across 25 different chapters. Actively investing in building communities on the ground is a direct consequence of us trying to inspire the world to take up the bike. The RCC and our clubhouses are there to inspire people to go on a ride every day of the week, you will have a collection of rides you can join as a member.

The cycling communities influence the company on a few levels. It pushes the customer-centrality of the brand because of the unique customer-directed nature of the brand we have got to have the customer-mentality and direct relationship. It depends on feedback from customers and RCC members to have that customer-first mentality. As CEO of the company, I can go on a ride tomorrow morning in a London clubhouse and get real-time feedback from our customers on how they feel and what they think.

Find out more: www.rapha.cc

The Syväysjoki peatlands within the Koitajoki Basin, Finland. Peatlands like this have been damaged through drainage, peat-mining, and planting for commercial forestry © Mika Honkalinna/Snowchange.

Financier, philanthropist and environmentalist Ben Goldsmith explains how environmental conservation became such an important aspect of his life and why it should be at the forefront of all philanthropists’ agendas

I am lucky enough to be raising a family on a former dairy farm in an area of low agricultural productivity, in South Somerset’s Selwood Forest. Until the Victorian era, a great mosaic woodland stretched across this landscape, from Bath to Wells and down to Frome. This was a landscape of extraordinary natural abundance and vibrancy, in large part on account of the grazing, browsing, rootling and dung of the free-roaming hardy pigs and horned cattle that were turned out by villagers into the forest. These were of course proxies for the wild boar and aurochs of an even earlier age, keystones of the forest ecosystem.

Solent Seagrass Champions restoring seagrass meadows on the Isle of Wight © Hampshire and Isle of Wight Wildlife Trusts/Blue Marine Foundation

Recently, alongside two neighbours, we decided to set about reviving the lost woodland. We tore out fencing, switched to native cattle in far lower numbers, rewiggled streams and revived ghost ponds. As the field shapes have begun to dissolve into the landscape, and little patches of crab apple, hawthorn and willow have begun to emerge everywhere, the results have been both startling and magical.

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Life has poured back in; the birdsong in spring is at times overwhelming in its intensity, a string of dammed pools created by beavers along the bottom of the valley now abounds with amphibians and dragonflies, the open areas are a riot of wildflowers and tiny chirruping crickets. By comparison, the surrounding landscape seems silent, drained of colour.

A baby Hawksbill sea turtle in White Sands, Canash Beach, St.Vincent. Photo by Stephan Hornsey

Immersing myself in this transformation has brought me a greater sense of joy and meaning than anything I’ve done in my life. The natural fabric of the world, in other words that vast life support system on which we depend utterly for everything we have and everything we do, is quite simply blinking out all around us. And yet, here in Selwood, I have seen first-hand that nature rebounds with astonishing intensity and speed. All we need to do is give it the chance. In the grand scheme of things, this is not expensive to do. So why are philanthropists, large and small, not grabbing the opportunity to participate in a movement that is at the same time so vital and so rewarding? Owning land is a niche privilege which appeals to some; but participating in the restoration of nature need not be.

The critically endangered monk seal. In Turkey the project is establishing marine protected areas along 500 km of coastline. Artificial nesting platforms have been constructed, which are increasing the monk seal’s breeding success © Fauna & Flora

Just 3% or so of all the money given away philanthropically is directed towards the protection and restoration of the natural environment. Almost ten times as much is given to the arts. Happily though, modest amounts of environmental philanthropy, well directed, is capable of catalysing great change. Lisbet Rausing’s marvellous Arcadia Fund has created an Endangered Landscapes Programme, which dishes out grants of up to €5 million towards the long-term restoration and protection of Europe’s largest remaining intact landscapes. The money is geared towards piecing ecosystems back together, reintroducing missing species, and perhaps most importantly, establishing long-term local prosperity arising from richly abundant nature. It works. Great swathes of Europe are coming back to life as a result of this one programme.

Questelles beach, St.Vincent successfully hatched hawksbill nests in 2022. Photo by Stephan Hornsey

Sir Christopher Hohn’s Children’s Investment Fund Foundation has made huge contributions to the Foundation for International Litigation on the Environment, as well as underwriting the spectacular growth of Client Earth. These two organisations are using the law all across the world to win key environmental battles on everything from air pollution in cities to the protection of old growth forests. Each successful case sets a precedent which makes the cost of trashing nature that much higher for companies or governments which might be tempted. This is game-changing work.

Reintroduction of large herbivores in the Danube Delta, including König horses, is restoring dynamic ecological processes in the floodplain © Andrey Nekrasov/Rewilding Ukraine

Meanwhile, the big idea of Conservation Collective, which I chair, is that people are far more likely to give their time and money towards restoring nature in the place that they love. There are now twenty locally-focused Conservation Collective foundations across the world, from Barbados to the Balearic Islands, Devon to the Dalmatian Coast. Each one of these is comprised of a dozen or more supporters who give in the thousands rather than the millions, their money strategically distributed to the most effective grassroots restoration and activist initiatives in the place that is closest to their own heart.

Read more: Kering’s Marie-Claire Daveu on the future of sustainability

Vultures are recovering from near extinction in Cyprus, new forest corridors in Sri Lanka are enabling leopards to move between protected areas and the ban on killing sea turtles in St Vincent and the Grenadines is being enforced by local monitors. The network is growing beyond our wildest imaginings, because playing a part in the dramatic recovery of nature is hugely appealing, and ultimately addictive.

One of Wilpattu National Park’s dominant male leopards, the Kumbuk Villa Male, doing his morning rounds. Photo by Yanik Tissera

Every important victory that has been secured, from the saving of the whales in the 1970s to the turning of the tide on the destruction of the ozone layer in the 1990s, has happened because of small groups of passionate, brilliant people – supported by the generosity of philanthropists large and small. Giving a small amount each month to one of these organisations is a meaningful, radical and powerfully rewarding act, one which far too few people in our society have discovered.

Ben Goldsmith and his family

The three most effective things any one of us can do towards fixing this, the mother of all issues, and moving our civilisation into a new age of harmony with nature are: to vote with nature in mind; to buy stuff mindfully; and to choose a nature organisation to support with whatever regular amount you can afford. Once you start, you won’t stop. And when your children or grandchildren one day ask you what role you played in all of this, you’ll have an answer for them.

Find out more: conservation-collective.org

Lucrezia Grazioli’s design on the runway

Istituto Marangoni unveiled the collections of its ten most outstanding designers in their graduate showcase this month. Trudy Ross spoke to School Director Valérie Berdah Levy and Designer of the Year Hyun Jik Yoo on sustainability, creativity, and digital fashion

If you were anywhere near Pennington Street last Tuesday 11th of July, you would have caught sight of a number of impeccably dressed young people, formidable in dark glasses, loose bold cuts and striking accessories, walking the streets of East London. There would be no need to ask where they were going.

Unit 2, 110 Pennington Street, E1, was buzzing with the sexy and stylish milieu of London in anticipation of Istituto Marangoni’s graduate showcase. The large queue was slowly brought into the dark, industrial chic venue, lit by huge digital screens and pumping with music, to await the uniquely ‘phygital’ fashion show, also being streamed live in the Metaverse.

Natalie Kabelacova’s design on the ruway

Ten students from the renowned fashion school were chosen to have their collections debuted to the audience, with each creating six designs engaging with the theme DISTORT/DISRUPT. The chosen few, all with their own unique style, were Angelynne Viorenique Andersen, Anna Savchenko, Giju Kim, Hammotal Blair Hen, Hyun Jik Yoo, Jiaxi Zhuang, Lucrezia Grazioli, Natálie Kabeláčová, Rudraksh Singh, and Ummehani Kanchwala.

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As the models, prepped and preened by The London Academy of Freelance Makeup and Unite Haircare, walked the runway, the walls behind them projected digital interpretations of the designs they wore, featuring shots and videos of the models edited into colourful and dramatic landscapes. This, compounded by the sea of mobile phones snapping and streaming the event, marked a clear step into the realm of the digital experience, even in the physical space of the show.

Design from Anna Savchenko’s ‘Not Broken’ collection

When asked about the future of digital fashion, Director of the Istituto Marangoni London Valérie Berdah Levy told LUX: “…the Metaverse is the future. We started having fashion shows on the Metaverse just two years ago. We opened the school in Dubai last year and we had the first show on the Metaverse; it’s definitely the future for this. Even at school level, shortly we will have classes on the Metaverse and in the Metaverse.”

Angelynne Andersen walking the catwalk alongside a model wearing her design

The show also engaged with sustainability and responsible fashion, with Anna Savchenko from Russia using paper as the primary material in her designs, while Czech student Natálie Kabeláčová used only sustainable fabrics in her sherpa-inspired designs, and Angelynne Viorenique used scrap fabrics and yarns from the university to create her colourful and extravagant collection ‘Shedding’. The Istituto is introducing a new MA in Responsible Fashion this October; Valérie Berdah Levy noted the importance of teaching students to be both responsible and creative.

One of Designer of the Year, Hyun Jik Yoo’s designs

The winner of the Designer of the Year Award was announced as Hyun Jik Yoo, who completed a lap of the catwalk to roaring applause, accompanied by the model wearing his favourite design. His dramatic, brooding collection was inspired by Jack the Ripper, the East London murderer who Hyun Jik told us has lived near his home in Whitechapel, not far from the show’s venue. He explained that he was playing with ideas of concealing and revealing in his designs to speak to the murderer’s desire to be known and feared, while also hidden and anonymous. This translated into the use of sheer fabric and rips in his designs, working alongside thick layers and dark hoods.

Read more: Kering’s Marie-Claire Daveu on the Future of Sustainability

Hyun Jik Yoo walking the catwalk after being announced as Designer of the Year

Hyun Jik shyly told LUX that he was “really proud” of himself, and said his next steps were to rest up and then, “if I have a chance, if someone wants my brand name, I would like to set up my own brand.”

Find out more: www.istitutomarangoni.com

The iconic colourful terraces overlooking the pool at the Byblos Hotel

Antoine Chevanne is the owner of the legendary Byblos Hotel in St Tropez. Opening in 1967, the hotel is known for its exceptional service, hosting many of the greatest celebrities in the world and for having the most exclusive location in the area. Here Chevanne speaks to Candice Tucker about how the hotel has kept its status and its future plans to keep it’s  iconic reputation as the ‘it place’ to stay in St Tropez

Antoine Chevanne

LUX: Has there been a consistent theme running throughout the ownership of the Byblos?
Antoine Chevanne: We continue to honour the same values and high standards that were originally instilled by my great grandfather, Sylvain Floirat. The impeccable service is our main consistent theme that has been running through our hotel for the past four generations alongside an incredible sense of loyalty and sincerity. Those values are shared by the staff, some of whom have been at the hotel for over thirty years now. From the beginning, we have wanted to preserve a comforting “family” element so that our guests feel at home, whilst still in tune with what is expected from a “Palace” hotel. With an unrivalled sense of hospitality and an unequalled attention to detail, Hotel Byblos highlights the very best in terms of French “art de vivre”.

LUX: How have the type of guests, staying at the Byblos, changed over the decades?
AC: We pride ourselves in offering a sense of warmth in our service which guests appreciate, and ultimately this is a big reason why we have such a high number of returning guests every year. Over the years, we have seen generations of guests coming back for our ultra-personalised service, with guests who came when they were younger, bringing their children and now their grandchildren. Same goes with our employees. Our guests love seeing them again every year. This is part of the “homely” and “family” feel I mentioned before. That’s partly what makes this hotel so special. And just like our guests, the hotel continuously evolves whilst still finding ways to cater to all generations.

The entrance to the Byblos Hotel

LUX: How have guest demands changed since the hotel was founded by your great grandfather/
AC: My family has owned the Byblos since the beginning (1967), so we are uniquely placed to see how guests demands have changed over the years. Our guests’ lifestyle has changed exponentially in the last 50 years, with people wanting more flexibility when they come on holiday. This has been reflected in our services – such as longer opening times for breakfast so that guests still retain some freedom and don’t have strict timings imposed on them. We also have a large variety of food offerings (such as French gastronomy, Italian cuisine, tapas or even by the beach with Byblos Beach) so that guests have a wider selection to choose from. Having choices is a true luxury. When guests come to a Palace like the Byblos, they do not want to be constraint – in fact our hotel adapts to their lifestyle.

LUX: What makes the Byblos, the standout hotel in St Tropez?
AC: One of the key aspects that makes Hotel Byblos stand out is its unique heritage. Over the years, the hotel has remained far-removed from the flashy, ostentatious luxury of the grand hotels of the Riviera and continues to offer an oasis in St-Tropez for guests to escape to and relax under the ever-watchful eye of our attentive staff. It is a village within a village which offers high levels of gastronomy in an intimate and relaxed atmosphere while still keeping that sense of luxury intact. Our employees demonstrate daily their exceptional professional know-how, dedication and high-quality service to each and every guest while creating an atmosphere of pure contentment.

Another of our key standout aspects is the location of the hotel, right in the centre of St Tropez and just a stone’s throw away from La Place des Lices and the port.

The Two bedroom Suite at the Byblos overlooking the hills of St Tropez

LUX: What has been your fondest memory of the hotel?
AC: There have been so many good memories that it is difficult to choose just one. The one that comes to the top of my mind is probably the extreme satisfaction of having been one of the first hotel’s on the Côte d’Azur to have received five stars in 2010 followed by the “Palace” recognition in 2012. It’s a huge reward to the whole team who have worked so hard over the years to make the hotel what it is today. This achievement is even more rewarding when you remember that we are independent hoteliers and we do not belong to any big international group. To put it simply, we are a French family who – with a great team – managed to build the Byblos’ status over the years.

On a more personal note, I cherish a lot of memories based on some of the unique encounters I have had over the years: from Lionel Richie to Bruce Willis, as well as Naomi Campbell and Quincy Jones. We’ve also had incredible concerts by the pool such as Joe Cocker, Roger Hodson from Supertramp and Niles Rogers.

Restaurant Arcadia

LUX: What has been the most surprising aspect of running the hotel?
AC: The most surprising aspect of running a hotel is discovering the true nature of mankind: this encompasses both good and bad surprises though. You learn a lot about yourself at the same time. You have to learn to stay in your lane, to not be judgemental no matter what happens and find a solution. When you’re in charge of a hotel as unique as the Byblos, nothing can prepare you to live such an experience. Why? Because our clientele is different. They have seen everything, experienced everything, and they want more novelty. This means that we are constantly reinventing ourselves whilst still remaining true to our DNA. This is why I often tell people that if they have worked at least two years at the Byblos, they can easily work anywhere in the world.

St Tropez

LUX: Why has St Tropez retained its special reputation as one of the leading summer destinations?
AC: There’s so much to discover in Provence, especially in St Tropez. We are surrounded by beautiful landscapes, views, forests, lakes and coasts. St Tropez also has a great connection with art, culture and traditions qualities that are equally reflected in the hotel. It has retained over the years an authentic character thanks to its origins as a fishing village while keeping a charming aesthetic thanks to the old, winding streets and daily Provencal markets. Many artists during the 19th and 20th century came to St-Tropez to find inspiration and contributed to the growth and popularity of the destination. The well-known summer parties are also one of the many reasons St-Tropez has a reputation as a leading summer destination. However St Tropez managed to combine this with exceptional service and a large variety of diverse dining concepts which sets it apart from other summer destinations like Mykonos or Ibiza.

St-Tropez merges the old with the new, authenticity with glamour, and offers something for every generation.

The Missoni Suite

LUX: Where is your favourite secret place to visit in the Côte d’Azur?
AC: I don’t wish to reveal too much about my favourite place as it wouldn’t be a secret anymore!  There is however a little cove along the Côte d’Azur, close to St Tropez which is beautiful when the sun rises…

LUX: What do you think will be the next big trend in the hospitality industry?
AC: The next trend is something I’ve been working on for years which can now be revealed. We live in a world that is constantly connected, where we are travelling and performing at a high level. Having time for oneself has become a luxury. Being able to reconnect with oneself and with others is what will guide our industry in the future. We have just started on this journey with the new version of the Sisley Spa.

The Lebanese room in the new Sisley spa

LUX: How does the Byblos meet the increasing demand for environmental responsibility?
AC: Hotel Byblos, alongside all Groupe Floirat properties, is part of an eco-friendly movement that respects the surrounding environment of each hotel. We are wholly committed to a programme of sustainable development and over the last year have implemented a sustainable development charter. The charter is founded upon five key commitments with the goal to reduce all three hotel’s environmental impact in various means. These commitments comprise of: waste and used product management, integrated water resources management, optimum energy consumption, socially oriented initiatives and the enhancement of local economy.

With our Executive Chef Nicola Canuti, we also worked on increasing our sustainable offering in our kitchen and through our food. Chef Canuti is passionate about Mediterranean food and aims to offer our guests local and highly qualitative products that he cares about. To hold to his promise, the hotel features a 300sqm vegetable garden that offers the best of Mediterranean fruits, vegetables and aromatic herbs. We also produce our own honey, served at breakfast from our very own beehives.

Byblos Beach

Our environmental responsibility is also to protect the natural beauty of St Tropez and its region. With our beach, Byblos Beach Ramatuelle, we worked on ensuring as little impact as possible was made on the coastline in an effort to preserve our environment. The Byblos Beach Ramatuelle has a strict “no plastic” policy and the entire structure can be dismantled at will, being made of 100% wood, meaning the beach can regenerate during the winter months.. Water and electricity consumption is eco-oriented.

LUX: If you could give one piece of advice to a prospective hotelier what would it be?
AC: To know your guests, what they want and anticipate their needs. This is ‘key’ in producing and offering the best product!

LUX: Why do you think your regular clients return again and again?
AC: We believe that luxury means being able to provide our guests with a level of convenience and attention to detail that enables them to find the time they need for themselves. Through our service and staff, we offer exclusive guest experiences that reflect the spirit of Groupe Floirat and its legacy.

Find out more: byblos.com

Photo by Ben Thouard

Creating a sustainable blue economy – meaning we can invest in businesses directly related to the oceans while avoiding negative impact – is one of the most important tasks on humankind’s to-do list. Below, LUX speaks with Muriel Danis of Deutsche Bank about the challenges. Chris Stokel-Walker also speaks to entrepreneurs trying to make a positive impact in the ocean space

Muriel Danis on building investment opportunities in the sustainable blue economy

Muriel Danis

One of the challenges faced by investors interested in the sustainable blue economy is that it is an emerging landscape. “It’s a very nascent space,” says Muriel Danis, Global Head of Product Platforms and Sustainable Solutions at Deutsche Bank’s International Private Bank. “There are few products dedicated to the blue economy. What we see more often, especially in the private markets space, is a broader, impact approach to investing, with a sub-allocation for ocean-based investments.”

Danis is overhauling the products at Deutsche Bank by making sustainability a central part of the tenet. She is incorporating ESG qualitative and quantitative factors into the product development process to meet regulatory requirements and help identify “best in class” managers and solutions. That is easier said than done. Most liquid products available today focus primarily on what Danis calls a “do no harm approach”: they tend to exclude from investment portfolios any sectors or activities that have a materially negative impact on the oceans. However, in private markets there may be more product opportunities able to deliver material and measurable positive outcomes. “We are seeing a number of VC funds that are directly investing in technologies and capabilities that protect marine biodiversity,” says Danis. “By targeting overfishing, ocean pollution and climate change, they are supporting a sustainable blue economy.”

Photo by Ben Thouard

“We think this will be an expanding universe,” adds Danis. That’s partly driven by investor demand, and partly by increased policy action. A good example is the recent UN High Seas Treaty, which aims to place 30 per cent of the seas into protected areas by 2030. This will support increased finance flows into sectors of the sustainable blue economy impacted by the 30 x 30 agreement. “As the market becomes more mature,” says Danis, “we will see more need for financing to support the transition of business models to what I would call a blue or green model.”

Danis is spearheading that transition by making connections to blue economy pioneers. One such opportunity was the DB x ORRAA Ocean Conference hosted in 2022 in Mallorca. In the first conference of its kind, Deutsche Bank invited a range of companies and their founders, including some of those featured below, to demystify the sustainable blue economy and show how private capital can help achieve positive ocean impact at scale.

Entrepreneurs on creating businesses for the good of the oceans

A new generation of individuals are setting up companies worldwide to radically overhaul how we interact with our oceans, and help save our planet while building a sustainable economy

Cristina Aleixendri Muñoz

Replacing ship engines with sails
Cristina Aleixendri Muñoz
Co-founder, bound4blue, Barcelona

Cristina Aleixendri Muñoz always wanted to be a doctor. “I thought the only way to do good in theworld was to save lives,” she says. But a chance conversation with a teacher who suggested engineering changed her path.

Muñoz became an aeronautical engineer, working on planes and space shuttles before pivoting to the maritime industry. That aerodynamic expertise helped when she launched bound4blue with her co-founders. The challenge was to overcome the shipping industry’s fuel-consumption problem – shipping alone accounts for 2.5 per cent of the world’s carbon emissions.

“I think engineering can help solve today’s hardest problems, make sustainability profitable and be something that can be developed and implemented,” says Muñoz. The company has developed a wind-propelled eSAIL that can reduce emissions by up to 40 per cent, and which it has tested on three ships. “The intention is for around 80 per cent of the global fleet to benefit from this type of solution,” she says.

bound4blue.com

Marine-friendly robotics
Liane Thompson
Co-founder, Aquaai, California and Norway

Liane Thompson

As a journalist for The New York Times, Liane Thompson used to travel the world. Once, while she was in South Africa, she reported on an entrepreneur called Simeon Pieterkosky. Little did she know then that she would reconnect with Pieterkosky around a decade later in 2014 to develop Aquaai.

The husband-and-wife’s marine-robotics company builds affordable Autonomous Underwater Vehicles (AUVs), which it calls Nammu. These are shaped like fish and are used to gather environmental data deep underwater, without intruding on the marine life living there. The AUVs are 3D printed and come installed with off-the-shelf cameras and sensors – deliberately so, says Thompson, so that people can build their own in communities that need them most.

And that need is ever increasing, says Thompson, “given superstorms, floods, the proteins and food sources coming out of underwater farming, and the need to protect marine habitats and corals.”

aquaai.com

Biodiversity-friendly coastal concrete
Ido Sella
Co-founder, ECOncrete, Tel Aviv

Ido Sella

Marine biologist Dr Ido Sella has been fixated on the impact of coastal construction on the marine environment for more than 20 years. His bugbear? Concrete, as it doesn’t support the same biodiversity as other substrates. In an ideal world, natural reef would mark out ports and create promontories – but that won’t happen. So Sella worked to develop a material that would be better than the concrete used in 70 per cent of coastal infrastructure.

And so, in 2012, ECOncrete was born. A decade ago, the company started experimenting in the Mediterranean and the Red Sea. The findings were shocking: the mix itself was an issue, as was the surface and the structural strength. ECOncrete solves all three problems: its Admix can be added to regular concrete to provide a better chemical balance for marine life, its texture agents help marine life cling to the structures and their moulds help create ecological niches and strengthen the structures.

ECOncrete is now used in breakwaters and ports globally. “There is a real drive from the industry to look for these solutions,” says Sella.

econcretetech.com

Photo by Ben Thouard

Large-scale coral regrowth
Sam Teicher
Co-founder, Coral Vita, Freeport

Sam Teicher

At the age of 13, Sam Teicher gained a scuba- diving certification. “I’ve loved the ocean and nature my whole life,” he says. “As a kid from Washington D.C., I grew up imagining I was going to become a coral farmer.” Teicher studied the environment and climate change in college, then grad school. It was through working at a friend’s NGO between courses that he was first introduced to coral restoration – and it became his life’s work.

Coral Vita, the company Teicher co-founded in 2019, grows coral 50 times faster than it would grow in nature – so it can be replenished as modern life diminishes our reserves of the natural resource. Started with a $1,000 grant from Yale, where Teicher and his co-founder met, Coral Vita is now behind the world’s first commercial land-based coral-reef farm, in Freeport, Grand Bahama, where the coral grown is being used to replenish the reef. In 2021, the company won Prince William’s inaugural Revive Our Oceans Earthshot Prize. “We hope to kick-start the whole restoration economy,” says Teicher.

coralvita.co

Biodegradable packaging and materials
Jack Sieff
Corporate Development Manager, Polymateria, London

Jack Sieff

Plastic waste is a major problem for the world’s oceans, strangling marine life and jeopardising biodiversity systems. There is now an estimated 30 million tonnes of plastic waste in the world’s sea and oceans.

Founded in 2015 by Jack Sieff’s father Jonathan, Polymateria has developed biodegradable alternatives to plastic. In 2020, Polymateria reached a major milestone, achieving certified biodegradation of the most commonly littered forms of plastic packaging in real-world conditions, all without creating the harmful microplastics the world is seeking to avoid. “Since the launch of that standard, we’ve seen a domino effect,” Sieff says, as many countries are adopting similar standards.

Polymateria’s biodegradable materials are now utilised in items such as masks and wipes, along with other uses. The company raised £15 million in its Series-A funding before the pandemic hit, and is about to close out a Series-B round, bringing in a further £20 million.

polymateria.com

Autonomous sailing fleet that creates power
Ben Medland
Founder, DRIFT Energy, London

Ben Medland

Engineer Ben Medland didn’t know how to answer when his eight-year-old son asked him, “Daddy, why is the climate broken? And how can we fix it?” Medland’s son had been reading about a recent COP conference, and had noticed that the nearby wind farm just wasn’t moving. What could be done? Medland vowed to try to change things by turning the 70 per cent of the planet that traditional renewables don’t reach – the world’s oceans – into an energy source. He admits that it is a “crazy” idea, but it is one that works.

DRIFT, founded in 2021, creates sailboats, augmented with turbines, which will go through the water, guided by AI to inform them of the most beneficial route to pick up power. The tides themselves generate energy into the turbine, which is stored onboard as green hydrogen using a process called electrolysis.

Better yet, that onboard green energy can then be used wherever the sailboats end up docking – bringing green energy to the parts of the world that need it the most.

drift.energy

This article was first published in the Deustche Bank Supplement in the Spring/Summer 2023 issue of LUX

Iris Study No.7 18 x 26cm Oil on Canvas

Artist, W.K. Lyhne speaks to Maryam Eisler about her latest body of work, Stabat Mater, where she explores  the treatment of the female body throughout history

ME: Can you talk to me about how the concept of post-humanity has informed your latest project?
W.K. Lyhne: As you know, Humanism as a concept emerged at the time of the Enlightment, that Man was at the centre, instead of religion. Man was the measure of all things and this was exemplified in Da Vinci’s image of the Vitruvian Man. But the concept of Man excluded more than it included. It was defined by what it is not. It was not, the racialised or sexualised ‘other’, it was not people of colour, people of sexual difference, Jews, children, animals, the disabled, women. There are two examples at the time, often cited, that show this so well. The French writer, Olympe de Gouges, part of the French Revolution who responded to the Revolution’s Declaration of Human Rights of 1789, by writing the Declaration of Women’s Rights in response. The regime guillotined her almost immediately. Another example is from a biography that I’m reading at the moment of a man called Toussaint Louverture, known as the Black Spartacus. He was involved in the overthrow of slavery in Haiti at the same time as the French Revolution. He was imprisoned by Napoleon and died in captivity. We are all equal, but some more than others.

W.K. Lyhne photographed by Maryam Eisler in her studio

When you came to my studio we spoke about Mary, who is given to women as a pedagogue of what women should be: this passive, two-dimensional, non-complaining, virtually mute figure. Mary speaks four times in the Bible.

Marina Warner, says Mary is ‘alone of all her sex’ and this is accurate. She’s not male and she’s not really female. She never processes through the normal animal functions of women. She doesn’t have sex, she doesn’t menstruate, she doesn’t age, she doesn’t perspire, she simply doesn’t change – exactly the same static figure all her life, biddable and mute. Yet she remains the ultimate woman and mother.

Follow LUX on Instagram: luxthemagazine

Alongside this I’m looking at animals in art that are supposed to represent ‘us’ – our mortal selves. But what is this humanity the ‘us’ that they are trying to represent? Often they are done through the agency of the Church. Like the Flayed Ox , meaning Christ, done by many artists, Soutine, Bacon, Rembrandt, Saville, and the Lamb of God, also Christ, Van Eyck and Zubaran. For this I’ve been looking at actual sheep, the lamb, through this lens. In my recent work is connecting the anachronized figure of Mary with the anachronized image of the lamb.

Once Upon a Time (Met Him Pike Hoses)

In the case of Mary, it’s a patriarchal story designed to oppress. The cult of Marianism is very much admired in countries where docility, passivity, and service to your man, whether that’s your priest as a nun, or your husband or your father, are admired. In many Catholic countries, these are espoused as ideal characteristics for women.

Once Upon a Time (Met Him Pike Hoses) detail

In the case of the lamb, I’ve noticed when you look into a field of sheep they are not just sheep, they are a field of ewes. Of mothers. Have you’ve seen a ewe with its fluff removed? Sheared they are very mortal looking. Matronly, exposed and not at all like the furry shorthand of sheep at all.

Photo by Maryam Eisler

ME: Talk to me about religion.
WKL: I’m not religious. I used to believe in God, I think I used to believe the whole religious story. I don’t anymore. I did believe there was a maker at some level. But last year in Greece on a residency at the British School, I looked closer at other stories from earlier cultures. Isis, Osiris, Cronus and Rea, Baucis and Philemon etc. All the stories are so similar to our own bible stories. Ours, like theirs, are just a version.

What interests me in the image of the animal in the Lamb of God, is that it has not changed since Roman times. It hides in plain sight. It’s on menus, it’s on football shirts, it’s everywhere, but nowhere. It’s part of our visual vocabulary, but what about the animal behind it? The image moves from livestock to Church pin up, like Mary, a girl of Galilee to the Queen of Heaven. What is the meaning behind it? In the case of Mary, it’s a patriarchal story designed to oppress women. I fail to see how anybody could not be interested in religion, in the sense that these things inhabit our collective and national consciousness. They’re all there, where you’re aware of it or not, they never go away.

Stabat Mater 111 (John Moores) 120 x 160cm Oil on Canvas

ME: It’s very inspiring and you could aspire to it, but then the underlying factors are something different.
WKL: Yes, it’s exactly so. And it’s very seductive. Religious imagery and sacred music accompany you at some level from birth to death. They are very comforting and at ceremonies they offer the element of sobriety. The music particularly is incredibly beautiful and it has such credibility. People want to believe in something.

ME: I think there’s that: fright and hope. I always say religion, gives you hope, and it also frightens you from doing something that’s not right in case you get punished. I suppose it keeps you in the straight line.
WKL: Agree. It gives you a place to occupy, certainly. Rituals to navigate the unrelenting chaos that is life. I’m looking currently at Aby Warburg, the German art historian, who created this idea he called pathosformel . This he intended to mean the emotionally charged visual trope that recur throughout images in Western Europe. The idea is that certain images have a shorthand to connect with feelings, a visual mnemonic if you like. I am trying to see if it’s possible to find a new pathosformel , that represents some of those things that are excluded from the definition of humanity. This is not men-bashing or even only feminist – I looking for something more complex, something more nuanced, I guess.

Photography of W.K. Lyhne’s studio, in the home of one of her collectors, by Maryam Eisler

The Age of Enlightenment Man has the poster boy of the Vitruvian Man. Vitruvius – the heteronormative, able-bodied, ethnocentric, handsome, young, powerful man – who stands outstretched, in his symmetrical nakedness. This image of what “human” is, has now left the bounds of this earth. It is sewn onto the uniforms of NASA‘s astronauts and it flies on the flag on the moon.

ME: It’s interesting that they’ve chosen that to put on the moon. Who have they put that for? It’s a representation of mankind but not humankind.
WKL: Yes, very much so. We need images that are more enabling, more complex. The pandemic showed us more than anything else, we’re all in this together. But we’re not the same. There are people without sanitation, girls without education, people without rights. The voiceless, the unheard. I’m very interested in this idea of voice and the scream that can be seen but can’t be heard. That is some of what the triptych at the Zabludowicz Collection are about. These and other one, in the John Moores Painting Prize shortlist, are also connected with the unrecognisability of relationships within the maternal framework . How despite a child being from your body, the relationship never settles, can be often disjointed, always in flux. But as always it’s also about the possibilities and suggestibilities that paint can offer.

The triptych on display at the Zabludowicz Collection

ME: Are you showing whole triptych at the Zabludowicz Collection?
WKL: Yes, until 25th June.

ME: Talk to me about that wonderful image of Jesus. The long one and your versions.
WKL: That is a painting by Hans Holbein the Younger, done in 1521 and its hangs in the Kunst Museum in Basel. Last year, it was 500 years since it was done. Holbein represented an incredible departure from what had gone before – he’s a very fine painter. Some people believe it was a predella, the section at the bottom of an altarpiece and that’s why it’s long and thin – one foot by six feet, thirty by one hundred and eighty centimetres. I just prefer to think that Holbein decided to make this incredibly controlled environment using a long piece of wood for a painting surface – an enclosure, where this piece of corporeality was going to exist and that corporeality was the corpus of Christ. The Christ you’ve killed. The dead man. The squashed man. The emaciated man. The human man. There was a lot being written about the fact that he was just like any man and not sacred enough. I don’t know if you’ve seen the Donatello exhibition in the Bargello. It’s now on at the Victoria and Albert Museum, but I saw it in Florence last year, and there’s a great fuss at the time at Donatello’s wooden Christ didn’t look ‘Christ-like’ enough. He was too ordinary. Brunelleschi said, like a tradesman and not holy enough. And there were similar concerns over the Holbein Christ; he got a corpse and worked from that – all too human.

Photo by Maryam Eisler

I became very interested fabric during the pandemic – I did this program to support a project of the charity Action Aid, they supply sanitary products to vast parts of the world, particularly Africa. One of their projects addresses period poverty. Half the population of the world menstruate, that’s how we procreate the species, but for too many, it’s considered problematic, disgusting, full of shame, stigma.

During lockdown, when we were all kind of sent home and we didn’t know what to do with ourselves in our domestic environments. The fabric of what surrounded you took on a new importance. Fabrics are concealing, revealing, inside the body, outside the body, covering up for it, it’s quite a female concern. I started to paint these fabrics, ordinary everyday fabrics of the home, worn thin by wear and touch, on cotton rag paper, also blobby and worn. The paper made in India by a programme called Khadi. These start with ragpickers – women generally – who take the discarded fabric and bleach them with peroxide to make paper from them. The oil leaked out of my paint onto the cotton paper, all speaking to the materiality of the project and subject matter. The idea, called On Rag (an old-fashioned British term for having a period) was circular: I painted them on this cotton rag paper made by women and sold them and the money went to buy paper products for women in.

She Banks Down Fire (after Hans Holbein the Younger)

That was the project I was working on when I decided to paint a version of the Holbein. Working away from a studio meant working in the bedroom. In London I sleep in a box bed. What is shown in She Banks Down Fire is my own box bed, underwear, used tissues, discarded knickers, damp towels. Holbein’s Christ has a dark blood caked on a wound made by a spear, mine the more humdrum monthly sanguine staining. The ridged hollowness of Christ’s ribcage, are the spines of underwire, the stiff black hair, is see-thru nylon.

Simone De Beauvoir says that women are made from Adam’s supernumerary bone, that humanity is male and man defines woman not in herself but as relative to him. He is the Subject , here like Christ, she is the Other. Jonathan Jones, the journalist from The Guardian, wrote about Holbein’s Christ that there is nothing Christlike about this body, nothing to set it apart. It is anyone’s corpse. But as you know, this is world in which the women all live, all women, every month, every child is a reminder of the mortal, bloody, messy, fleshy real.

Then I did a second version one with a female figure. It’s called Once Upon a Time: Met HimPike Hoses. The female figure is naked, incredibly skinny, very, very narrow – the way women are supposed to be and not take up much space. Unusually for me, I’ve painted the model very elaborately and hyper-realistically. In that particular picture she’s lying on this very girly kind of 1960s see-through negligée, recalling the heritage of porn star bedroom glamour, that women are heir to.

The title is two fold, the first being the princess in a box, awaiting a man’s kiss so she can flourish – here pushing her toes against the glass ceiling.

Stabat Mater 1 Oil 120 x 160cm on Canvas

The second is referring to the word ’metempsychosis’ the supposed transmigration at death of the soul of a human being or animal into a new body, which the character of Molly uses incorrectly (met him pike hoses) in James Joyces’ Ulysees. I used in the title here, because, not only is Molly a variation of Marian/Mary a.k.a Virgin Mary, but because the same narrative is given to girls since Mary and over centuries, reincarnated over and over – await your prince, don’t take up too much space, don’t leak, sweat or bleed visibly or have body hair, or opinions.

ME: What are your next projects or next areas of exploration?
WKL: A film project. LambEnt. I’m looking at the relationship between ewe and lamb and the sounds they make at a particular moment, again unnoticed and unrecorded, and reworking this as a feminist Stabat Mater.

Band of Brothers 18 x 24cm on Canvas

I don’t know if you know much about Catholic music, but there are various parts to a cathedral sung mass, one of which is the Agnus Dei, Lamb of God. Another part of Catholic musical liturgy is a song for Mary called Stabat Mater. In Latin this means ‘standing mother’. That’s what mothers do. They stand and they take it. Stabat Mater is Mary weeping at the foot of the cross, the only occasion where she is vocal. Mary’s relationship with her child is the only intimate experience in her life, like the ewe.

Stick or Twist 60 x 80cm Oil on Board

For the film and music piece I’m making, I am working with actual sheep sound, farmers, animal neuroscientists, with zoomorphic and sacred composers and singers making piece of music to go between the Angus Dei and the Stabat Mater, called LambEnt. It is designed to interrupt the visual and musical canon. It is this voice of nature that is not noticed, not heard, that is the same voice of many that is not heard, particularly currently in Iran but across the world. A global noise. The unheard of all those excluded from the definition of Man is now added to our human species exceptionalism domination of the earth. It is this that has wrought global devastation.

Read more: An Interview with William Kentridge

It’s very exciting and very different for me, doing a collaborative project, because normally I can control what I’m working on. It will be a very short film but if we get it right it will hopefully be very beautiful and powerful and show what art can do. Make the hidden explicit, find the universal in the particular.

Stabat Mater IV 125 x 165cm Oil on Canvas

ME: Can you tell me about your porcelain project?
WKL: Absolutely. Historically, those delicate porcelain figurines made by all the famous European companies, Meissen, Sevres and others, were brought out at the dessert course at grand dinner parties. They were designed to show how wealthy you were but also to be diverting and fun, play objects for the rich and jaded.

I’m so interested in these silly scenes that are depicted, at a time when there was such inequality, war, famine and violence. The shepherdesses and card players and cheeky smiling maids and soldiers in these porcelain groups, were existing at a time of rape, poverty, war, violence where even wealthy and well brought up women could be ‘beaten and flung about the room’ by her family, according to Virginia Woolf, for not agreeing to marry the man chosen for her. This one is called Band of Brothers. Rape has always been an instrument of war, but it also occurred casually and often, leaving occupied countries riddled with venereal disease and women who died in shame for being made pregnant. Many terrible things happened to women during wartime.

It’s an ongoing project, it never quite leaves me. I love the fact that you have to look twice to understand what is going on. The paintings are very small and I don’t normally work that size. They are oil sketches really. Again, it’s about collision to create new meanings. Of course, it’s wonderful to paint well and I get very ambitious for these porcelains to look lusciously real, but what they mean matter too. To me, only art can do this. Life’s too short not to care.

W.K. Lyhne’s works are on display at the Zabludowicz Collection in London until 25th June 2023

She is giving a lecture on her work at University of the Arts Inaugural Research Conference on 23^rd June  2023, at Granary Square London.

Yayoi Kusama Statue at the Veuve Clicquot Exhibition. Courtesy of Veuve Clicquot

Maison Veuve Clicquot has brought its travelling exhibition to London this May. Trudy Ross stepped out to Piccadilly Circus to interview CEO Jean-Marc Gallot amidst sunflowers, paintings, sculptures, and that iconic gleaming yellow 

LUX: Queen Victoria was the first British royal to order a direct shipment of Veuve Clicquot in the 19th century. Now in 2023, with a new monarch having just been crowned, the brand still has this presence in the heart of London. Can you speak to the brand’s long history with the Royal Family?

Jean-Marc Gallot: It is a very, very, long history. I think the first shipment for the royal family was in 1868. In one of the exhibition rooms upstairs we have a menu made especially for Queen Victoria’s son, Edward the 7th Prince of Wales. He gave us the Royal Warrant in 1905, so, I would say, we have a very strong link and history with the UK.

The Maison was created in 1722, so we celebrated 250 years last year. The first shipment to the UK was in 1773, 250 years ago. So there is a long, long story between Veuve Clicquot and the UK. Out of the nine female artists we have here, two are British. We have Cece Philips and Rosie McGuinness, who have created their own portraits and interpretations of Madame Clicquot.

LUX: Throughout these 250 years, what do you think has changed about the brand and what has remained the same?

JMG: What remains today and will continue to remain, is the fact that we have an incredibly inspiring woman at the centre of our history. Madame Clicquot at her time was so courageous, determined, and audacious. She was a widow at 27 years old but her spirit, her audacity, and also this idea of being solaire, being radiant, is what remains in everything we do. It is a state of mind. Everyone from myself, the CEO, to my team, to everyone you will see here today from Maison Veuve Clicquot, works with this state of mind. I think it’s super important to have this spirit of being solaire, audacious and always surprising people. That is not going to change.

Display of Veuve Clicquot’s iconic designs through the years. Courtesy of Veuve Clicquot

What has changed? I would say that when you are so linked with the contemporary and the people around you, you also have to be very curious and try to evolve. So an example is right here: you have the very first ice jacket made by Veuve Clicquot. This first one was made 20 years ago out of diving costumes, but the ones we make now are made by the Saint Martins School of Business of 100% recycled plastic and this mono-material approach uses on average 30% less material than regular production. You can look at things we made 20 years ago and think, yes, this is nice, but we must continue to innovate, to respond to the times and move forward. Every single box that we make now in Veuve Clicquot is made out of 50% recycled paper and 50% hemp (not the hemp that people smoke!).

What we want to show here is that we have some duties to the world we live in. Not everyone is aware of the need for these things, so as a major brand we can help to act as an exemplar. This is what I am hoping to build with my team.

LUX: Your champagnes are offered at a range of price points. How do you balance keeping its luxurious and exclusive reputation whilst also ensuring it is accessible to a wider audience?

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JMG: I have been working for 34 years in the luxury world. I worked at companies like Louis Vuitton, Cartier, Fendi, wonderful luxury names, and I know that luxury, for some people, means something that is not easy to get or seems unapproachable.

I don’t agree with that viewpoint at all. We have a collection of products, starting with the iconic yellow label, Brut, which is the most famous bottle of Veuve Clicquot, then you go to La Grande Dame which is at a much higher price point. Both of them however, embody the spirit of Clicquot, so it’s not a matter of price, it’s a matter of how desirable your brand is and how much you have built around the brand.

Take an exhibition like this, running for 3 weeks in the heart of central London. Some people in this area are on their way to very nice upmarket restaurants, and some are on their way to Tesco. Both will pass the exhibition, they will see these artists and learn about Madam Clicquot’s story, and then they will understand the dream, the spirit and the history of Veuve Clicquot.

Outside the Veuve Clicquot exhibition in Picadilly Square. Courtesy of Veuve Clicquot

LUX: Can you tell us about the importance of art and the art world to Veuve Clicquot?

JMG: Actually, we are not really in the art world; I would say that we are in the design world. Design is not art, it is the way of making a beautiful object which is also functional, or building something beautiful around an object. When you sell bottles of champagne you have to build something really extraordinary. We love the beauty of objects and we believe that in champagne, since you have something precious inside the bottle, you have to make the outside of the bottle exciting as well. So we constantly are looking for the next idea, and there is no set recipe. It has to be a surprise, because more than anything else, we love the element of surprise.

LUX: Beyond this all female exhibition, Veuve Clicquot has many initiatives supporting gender equality, including supporting women entrepreneurs through your Bold Woman Award. Can you tell us more about this aspect of the brand?

JMG: This is the spirit of Veuve Clicquot. Fifty-one years ago one of my predecessors thought, what can we do for the 200 year anniversary of Maison Clicquot? They had an incredible inspiration and vision and said, why don’t we celebrate the spirit of woman entrepreneurs, why don’t we shine light on some inspiring women?

What we found out through running the Bold Woman Award was that for women there are many social barriers standing in the way of them running their own company or being independent. Veuve Clicquot is trying to fight against this because we believe there should be as many women entrepreneurs as men entrepreneurs.

The statistic is the following: 92% of women entrepreneurs believe and admit that they would love to have a role model, and only 15% of them can name one off the top of their head. We want to change this and help to inspire women. The first very inspiring woman entrepreneur was Madame Clicquot, and for the last 220 or 230 years, there have been many more women entrepreneurs that we want to shine a light on. It’s about sharing, inspiring and making the world more balanced between men and women.

Cece Phillips, Window Clicquot, 2022.Courtesy of Veuve Clicquot

LUX: What is Madame Clicquot’s story and why is it so important to the brand?

JMG: You are in 1805 in France, in a very traditional, even noble family. You have faced a lot of challenges because twenty years ago was the French Revolution. You have a very nice husband who you love and a very severe and traditional father in law. Then you become a window overnight. Imagine: you basically don’t exist anymore. What are your options?

You could find another  husband, but instead you say “no, I’m going to take over the company. I’m going to run the company.” Everyone tells you not to, starting with your father-in-law. He says you are not capable of it, you cannot do it, you will not succeed at it. So, you are stuck.

If I had to describe Madame Clicquot, I would say she was  incredibly courageous, incredibly audacious and took huge risks. She teaches us that if you want to do something, just go for it. Never surrender.

LUX: The artworks that are on show here are reimagined portraits of Madame Clicquot. Can you tell me a little bit more about which ones are your favourite, and which one you think speaks to the values of Veuve Clicquot?

JMG: I have to say that I have a love for the Cece Phillips portrait in particular. You have the whole story there. You have a young woman sitting at her table, you see the vineyards through the window, you see that she is studying, very focussed but also very determined. She was writing a lot at the time, writing ideas, writing about the company. She was not travelling, but she was sending letters to all the customers around the world. This and the light, the vibrant, sunny appearance of it all, this is Clicquot.

I have to say, the portrait we have of Clicquot was taken when she was 84 years old and she looks a little bit severe! With all do respect to 80-year-old women, this was maybe not Madame Clicquot at her strongest period of life. Cece Phillips gets it all in one painting, you have the whole story in one, so it’s better than words.

Ines Longevial, Ghost Guest, 2022. Courtesy of Veuve Clicquot

LUX: Beyond the artworks, what else interests you about the exhibition?

JMG: The statue of Yayoi Kusama is pretty impressive, but my favourite piece today here in London, which is not really in touch with the exhibition itself; it is the Sunny Side Cafe. I love it because this is actually when Clicquot meets British tradition and British culture.

LUX: The exhibition has been in Tokyo, Los Angeles, and now London. Where is next?

JMG: We started in Tokyo in June last year, and then we did three weeks in Los Angeles, and now it’s three weeks in London. Next year, we might go somewhere else, perhaps a continent we have not been to yet, perhaps South Africa.

LUX: What was the decision-making process behind choosing these three cities?

JMG: These are the three most important market places for Veuve Clicquot. I loved the idea of being in Tokyo because Japanese people are so refined. Then we went to the US and we didn’t want to go to New York because we thought we were going to be lost, and we love the vibes of LA so we went there. When we went to Europe we didn’t look for France – can you imagine me, a French guy, saying that! – but we decided to take it to London.

Yayoi Kusama, Twist with Madam Clicquot! Courtesy of Veuve Clicquot

LUX: Would you take it to France and if not why?

JMG: No, for a few reasons, actually. First we love to speak about our brand outside of our own country, and second because the UK is very important to us, and also because there are some legal constraints in France which wouldn’t allow us to make such an impression in an exhibition like we have here.

LUX: You have a lot of tradition and history behind you. In today’s market, with the younger generation coming up, what do you think are the key changes and the key ways that you’re going to have to adapt as a brand to appeal to these younger consumers?

JMG: We are a luxury maison, and I’m a strong believer that luxury is about what you offer rather than just marketing fast-moving consumer goods. We talked about how to surprise people, how to make people dream and feel that they are getting something that they are really inspired by. My point is that if we keep on being ourselves, being super creative and bringing excitement, I think that we can offer things that people will discover and appreciate, even if they are not tailored to their tastes.

Read more: Visual art and music meet in Shezad Dawood’s latest exhibition

If we start to do it the other way round and try to anticipate what it is that people expect, what they want or think they need, we lose our spirit and our soul. Of course, we need to listen to the younger generation, look at what they do, and how they behave to a certain extent. However, I don’t want to be obsessed with creating something that people will expect.

Find out more: solaireculture.veuveclicquot.com

The Dorchester London’s iconic Promenade’s revamp

Christopher Cowdray is the Company President of the Dorchester Collection. Here he speaks to Darius Sanai about the iconic London hotel’s latest renovations and maintaining brand identity in the process of modernisation

Christopher Cowdray

LUX: Can you tell us about the renovations over the last 18 months at the Dorchester London?
Christopher Cowdray: The Dorchester last had a major re-fit in 1989. It gets to a point where you really need to go behind all the walls and change all the pipes and make sure it’s ready for purpose. That’s what we’ve been doing: we remodelled the ground floors, the bar and the promenade, the Vesper Bar, and all the front entrance, while always ensuring we retain the hotel’s identity. What happens a lot in luxury hotels is that people will come in and rip everything out and modernise it without keeping the essence of what the hotels are.

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We are also redoing all the guest rooms. At the moment, the first and the second floor are about to be finished and will be ready for bookings in the next two or three weeks. They have been designed by Rochon from Paris who has done the ground floor as well. Martin Brudnizki did the Vesper Bar and will continue designing more in the upper part of the hotel. The final renovation will be the rooftop where we are going to create a new restaurant. During the pandemic when we weren’t allowed to entertain inside the outdoor seating area upstairs became so popular and got such great feedback, so we are creating a permanent fixture there and then extending the top floor. We are really restoring the Dorchester back to its rightful place as one of London’s leading, if not leading Hotel.

The Liberace piano in the Promenade

LUX: Are you worried by new competition in the market, for instance, Peninsula and the Rosewood coming soon?
CC: With any competition coming in, it actually ends up bringing more business into the city. It’s the same with Rome; there’s a lot of competition coming into Rome, and what it does is bring a lot more awareness to the city. One has to be aware of competition, of course, and when you are at the top of the market you want to make sure you are doing everything to remain there. A lot of this comes down to service levels. I think what the Dorchester has to its advantage is incredible service, location, and history. It has a significant history in the city, and we have an amazing staff. It takes time to build your staff and your reputation.

LUX: You mentioned you didn’t rip everything out and make it completely different. Is that decision dictated by the nature of the property? For example, would you avoid doing that at the Plaza Athénée, but consider creating super modern interiors in new builds?
CC: Yes, in a new build it’s different, but it has to be authentic to the area that we are in. For example, in Dubai we have a Norman Foster building. It has a lot of glass with light coming in, overlooking a beautiful marine area. It was trying to decide what the right interior for that would be, and Dubai today is a very vibrant progressive modern society. So how do we create a luxury and comfortable interior in this modern building? It’s not minimalistic but it is light, and it has modern undertones to it.

La Cour Jardin at Hotel Plaza Athénée

LUX: If somebody had been a guest of Le Meurice and they walked into The Lana without knowing it was part of the collection, is the intention that they would realise it is a Dorchester Hotel, or is it more subliminal?
CC: It’s subliminal. They will know from a marketing point of view that it is, and they will receive the top quality welcome and service, but the interiors are very much about the building and the relevance to that building.

The latest hotel in the Dorchester Collection is The Lana which will be unveiled in 2023 in Dubai

LUX: Is there a tension now between the young generation of the very wealthy who have very eclectic tastes, and an older, more conservative generation?
CC: We are finding that the younger generation like more traditional interiors as well as more modern ones. A good example is probably Le Meurice in Paris. It’s a younger generation going there at the moment, with the Belle Etoile nearby. At the Plaza Athénée you’ve got a bit of Art Deco and you’ve also got tradition, so there are people who love Art Deco and people who love tradition, but they still love the Plaza overall. Some people have certain tastes and I think as we go forward it’s about how to make sure that there’s room for everyone to be comfortable and to appeal to a wider audience.

LUX: What does a luxury group like yours need to do now that it didn’t have to do ten or fifteen years ago in terms of its experience and offering?
CC: The experience side of it is important and, I suppose, more relevant to some travellers, but the underlying essence of ultra-luxury comes down to the investment that you put into the property. The sub-furnishings and the whole design must be of high integrity. Then it’s about the service, it’s about the recognition, it’s about the efficiency of the service, it’s about the atmosphere and the friendliness, and so a lot of it revolves around the people.

Coworth Park in Ascot

In other cases, it’s location. I see hotels being built today, even in cities like London, with the intention that they will become wonderful luxurious hotels and attract the luxury traveller. But that doesn’t end up being the case because your luxury traveller wants to be at the heart of where things are happening. They don’t want to be 5 or 10 minutes away; they want to be able to go down to the shops or the cinema right away.

LUX: You have celebrated restaurants in your hotels with many Michelin stars. Is it all about getting the Alain Ducasse and the 3 stars, or is this changing?
CC: The dining experience is very important. It’s about creating excitement for the hotel. It’s not only about appealing to the international traveller, but also very much about how you appeal to the local community. You want the hotel to be a part of that local community, you want them to come in and experience it and then talk about it, so the food and beverage and the restaurant are very important. We are very fortunate here to have Alain Ducasse – he’s been here since 2005 when we opened and has been very successful. He used to be at the Plaza Athénée, but then we brought in Jean-Philippe Blondet, a young chef.

Hotel Eden’s Il Giardino Ristorante in Rome

With food and beverage, we did well with Alain, but there wasn’t always that excitement there. Today, food and beverage and the restaurants are doing exceptionally well because there’s just so much excitement around the energy that Jean has brought to the hotel. There are the people who really love to go to your fine, gourmet, 3-star Michelin restaurants, but there’s also a lot of people who just love food and want to try upcoming chefs and different cuisines. That’s no longer about French cuisine, it’s about the influences of Asia, influences from the Middle East, influences from anywhere. Food is so important today and people just love trying different experiences.

The Eiffel’s Suite signature dinner at Hotel Plaza Athénée

LUX: And what about the more casual F&B type of experience?
CC: Bars are doing very well on the promenade, and we’ve introduced a lighter menu there. Afternoon tea is always going to be incredibly popular for us; it’s not about heavy meals. There is definitely an emergence of clubs, and I’m not too sure where that’s going to go at the moment because there are so many clubs opening up, particularly in London. People are paying for a membership to be part of it, but at the end of the day it’s just another restaurant and you are really paying for a formal degree of recognition.

The Dorchester London’s new Artists Bar

LUX: How do art and artists come into the renovated Dorchester?
CC: At the Dorchester specifically, we’ve got the artists’ bar which is new. The Vesper Bar is completely new and very popular so I think you will start to see more and more happening there.
45 Park Lane has a very strong following from the art community. They have an artist circle there which was started when we opened in 2011. Different artists did different floors: Peter Blake did the penthouse and Damien Hirst did the ground floor, and they always retain their connection. Of course, we have all the exhibitions there, so it’s been very successful, and it continues to be. With the renovation we spent a lot of time selecting the right art to be featured. It’s about what art is relevant.

Art is becoming very important to us. We’ve had some great exhibitions in Los Angeles – the Warhol was phenomenally successful. In Paris, there’s the association with Museums and tours going on, and we are doing a lot of work there at the Plaza Athénée.

The Dorchester London’s Vesper Bar

LUX: The Dorchester collection has not expanded at the pace of some of the Luxury groups. Is that deliberate on your side?
CC: Very much so. Any hotel we add to the company has to be relevant. For a lot of hotel groups, expansion is just about putting their name on something. But we value our reputation, how we can retain our reputation and deliver on our promises. There’s not a need for us to expand at a tremendous rate. We want to expand, but it’s much more about finding the right hotels to complement the existing brand.

For instance, Dubai is at the heart of what is going on in the Middle East. We found a wonderful property there, not on the beach, but on the Marina, and it’s going to very much appeal to our travellers from around the world. In Tokyo we have the Torch Tower, which is under construction at the moment, but is going to sit at the top of the tallest building in Japan. This will be a great compliment to the company because the Japanese market is very important to us, and the American market going there is important.

Foster and Partners were challenged to create a building for the Lana that would stand out in a city known for it’s skyline

LUX: Are there any cities where you wish you had a property?
CC: We would love to be in Hong Kong, Singapore, Beijing, Shanghai, Sydney and New York. We used to have a property in New York, the New York Palace, but we sold that because it was a 900-room hotel and although it had a wonderful location, we just felt it wasn’t relevant enough to the company. It came into the company by default, and we thought it was too big and in need of phenomenal renovation. We haven’t found what we want in New York yet. It’s a very challenging market, but we’re getting there.

LUX: How has your guest profile changed over the years in terms of age and demographics?
CC: Guests are definitely getting younger. They used to always be in their fifties and sixties, but now we are certainly seeing very young people in their thirties and younger. We see people from the technology world in particular, who are usually young people who can afford to travel and want to experience the finest.

In terms of origin, America is very important to us, as is the Middle East and Europe, so we are not reliant on one market. Asia is only just recovering so the vulnerable pandemic. Asia was a growing market for us, but then completely dried up over the pandemic. Now it’s coming back slowly. I think it will take a little while to recover.

The Penthouse terrace at 45 Park Lane

LUX: You’ve been here since 2004 at this property as CEO, and have just been appointed Company President. It’s been an evolution rather than a revolution. Have you ever felt like you want to experiment and go wild and create something, do something completely different?
CC: No, I’ve never wanted to do that. We had a very clear vision from the outset, and we knew that we were never going to grow fast, but that we had to stay relevant. It’s been an incredibly busy 15 years, with the hotels going from five to where we are now, because during that period of time we not only added hotels but have also done very significant renovations in all of them. It’s a fascinating and exciting part of my job, but it’s also very time-consuming.

Read more: Four Seasons Hotel London at Ten Trinity Square, Review

LUX: There are a number of luxury hotel brands that have become very big on branded residences, which you are doing in Dubai. Is this a main pillar of your plan?
CC: It’s not a main pillar, but it is a positive edition to the brand. Mayfair Park residences, which is attached to 45 Park Lane, has brought a new facility and a new market to the hotel. People who stay there also want to use the facilities and go to the restaurants. Then in Dubai, the Lana residences will open at the end of this year, and we’ve got various other ones coming up. The individuals who are buying these apartments are also becoming guests in the hotel, so it is creating a very strong market for us. The service that they are receiving is of a standard that meets and exceeds their expectations, and therefore they now feel that they are part of the Dorchester “club” – though it’s not a club, as such.

Find out more more: www.dorchestercollection.com

Kelly Russell Catella

For International Women’s Day we are spotlighting Kelly Russell Catella, Head of Sustainability and Communication at COIMA, a major Italian real estate fund manager. COIMA has total investments of 5.5 billion euros with a declared focus on large scale sustainable urban planning. Here, Catella speaks with Samantha Welsh about making cities vibrant, accessible and healthy for all and the importance of an environmentally conscious city for a community

LUX: How did you start your journey on driving better approaches to sustainability in city-making?
Kelly Russell Catella: COIMA has always been very focused on quality and sustainable development since it was founded nearly 50 years ago. My own professional journey in the industry first started coordinating the first Italian Urban Land Institute chapter in Italy until our family established in the Fondazione Riccardo Catella in 2005. The Foundation is a not-for-profit institution with the mission to improve the quality of urban life and promote the culture of sustainability in cities. Since then, I’ve also been responsible for leading sustainability at COIMA, which is a value we truly believe in and is integrated deeply in the process of our value creation for all stakeholders.

One of our most important projects is Porta Nuova in Milan, one of the largest urban regeneration projects to have taken shape in Europe. Last year it became the first urban neighbourhood in the world to achieve both the LEED and WELL certifications for Community. These are the leading global certifications related to sustainability, health and wellbeing of buildings and communities. Achieving this ‘world first’ was for us a real endorsement of our approach, which is about focusing on the long-term sustainability of the entire neighbourhood, not just specific buildings. We find it key to think about the place, the whole community, and how the transformation fits into the context of the needs of the wider city.

LUX: Why was pursuing LEED and WELL certification for Porta Nuova so important?
KRC: Creating more liveable, healthy communities and places where people are in contact with nature, culture and beauty is what really drives our daily effort. Achieving the LEED and WELL for Community ratings for Porta Nuova is a validation that we worked to deliver on our promise to create a genuinely sustainable community in a measurable way. It is also about constantly challenging ourselves to do more, to push the bar higher and set new benchmarks in the industry.

Biblioteca degli Alberi Milano (BAM), the public park in Porta Nuova

While certifications and ratings are important to measure and prove the positive impact of a project, it is vital that we do not fall into the trap of a superficial ‘box ticking’ approach to sustainability; they are not an end in themselves, they are part of a wider methodology to create a comparable standard. It comes down to all of us to show genuine leadership in the transition to the low carbon economy – passion and commitment to deliver positive social and environmental impact and transparency in reporting.

LUX: The Bosco Verticale towers in Porta Nuova have become a global icon and the face of the new more eco-friendly Milan. Do they provide a prototype of more sustainable development for other cities?
KRC: At the time the Bosco Verticale – literally vertical forest – was the first project to integrate trees on such an ambitious scale. There are 780 trees and 16,000 shrubs and plants across the two residential towers, which is equivalent to around 20,000 m2 of forest. In many ways the development gets better with age, as the trees grow and mature and the benefits to the residents multiply – from regulating the temperature of the building to enhancing mood and wellbeing. Our partner on the project, the visionary architect Stefano Boeri, is now taking the vertical forest concept to other cities, including Dubai and Eindhoven, creating a new generation of high-rise urban buildings completely covered by the leaves of trees and plants.

Bosco Verticale at Residenze Porta Nuova

It is now seen as a sustainable model for the future of tall buildings. Working with Diller Scofidio + Renfro and Stefano Boeri Architetti we are taking the concept further at Porta Nuova with Pirelli 39, a mixed-used project which includes the sustainable refurbishment of an existing building and the development of Torre Botanica. The buildings base is connected to the Biblioteca degli Alberi Milano (BAM) or “library of trees” – the public park and botanical garden that serves as a natural oasis and community engagement hub of Porta Nuova.

LUX: How has the public-private partnership with the Municipality of Milan been game-changer in terms of enabling a more sustainable approach?
KRC: Sustainable city making is not possible without strong partnerships. We are very fortunate to have had sensitive administrations for consecutive mandates in the Municipality of Milan that shares the vision to create a more sustainable, green city, designed around people, rather than cars. They shared our vision to make Porta Nuova a fully pedestrianised neighbourhood centred around the natural environment presented in BAM.

Through an innovative public-private partnership between the City and COIMA, the Fondazione Riccardo Catella has been responsible for the management, security, maintenance and cultural programme of the BAM since July 2019. This is the first ever public-private partnership agreement for the management of a public park in Italy and it would not have been possible without the strong long-term commitment and understanding by both parties.

LUX: What strategies for Porta Nuova have you found particularly effective at a human level to help foster a sense of community and a sustainable ecosystem?
KRC: Fundamentally, we believe in placing nature and humans at the centre of all our developments and that this approach leads to real value creation. It is important to listen to people to understand their vision for the urban space in their communities and ensure that our designs can improve their quality of life. For example, at BAM we produce a diverse programme of more than 250 cultural moments and activities each year for residents, workers, and visitors.

This has a big focus on wellbeing and has a range of activities dedicated to senior citizens. We had actually planned to suspend the outdoor program in the coldest months of January and February and resume in March. Instead the group that meets every week asked us to continue saying it was the best morning of their week because they got together, socialized, had coffee after, so of course we kept the programme running over those months.

I know it seems small but when you are managing at a neighbourhood level in the centre of a city, listening to your end user of the public space helps create a type of community which we feel will be resilient over time. This what we mean by focusing on the long-term sustainability of the entire neighbourhood, not just specific buildings. The park and the rich cultural programme work together to create a sense of community – and furthermore, with the Fondazione we would like to create a sustainable business model for this kind of public-private partnership that could be replicated in other parks in other cities across the globe.

LUX: In your approach to the development of the Olympic Village 2026 at Porta Romana, how important is sustainability including ensuring a enduring legacy?
KRC: We are working with Fondazione Milano Cortina and the Italian Government to set a very high standard regarding sustainability for the Olympic Village and we hope the legacy will become a template for a more sustainable approach to future Olympic Games (and global sporting event) development. It will also leave a positive legacy for Milan. After the Games, the village will be transformed into affordable student accommodation, with 1,700 beds, addressing a major shortage of modern student accommodation in Milan.

Plans for the 2026 Winter Olympic Village at Porta Romana

The student accommodation will sit within a wider urban neighbourhood including affordable housing, co-working facilities, community amenities, public spaces and parks and gardens. The Olympic Village Plaza will become a neighbourhood square, with shops, bars and restaurants at street level, and space for farmers’ markets and moments open to the community. If the Games are to be the success story that we all envision, environmental and social impact must be a driving force behind those plans.

LUX: How are you ensuring the Porta Romana project will be implemented to minimise environmental impact?
KRC: The Olympic Village itself actually only comprises only around 15% of the total investment in the regeneration of the former Porta Romana railway yard, so you can understand the scale of the project. Our vision for Porta Romana, together with the partners of the project Covivio and Prada Holding, is that the district will be grafted into the surrounding neighbourhoods, becoming a vibrant, green, sustainable and healthy place that is wholly part of the city, where work and leisure activities will be at the centre of life in the neighbourhood.

Plans for community gardening within the public park at Porta Romana

Working with the architects selected for the masterplan – Outcomist, Diller Scofido + Renfro, PLP Architecture, Carlo Ratti Associates and ARUP – and with Skidmore, Owings & Merrill (SOM), winner of the Olympic Village tender, Porta Romana is designed to have near zero environmental impact. It will also include a wide central park and gardens designed by Elizabeth Diller, the landscape designer of the New York Highline, with a ‘suspended forest’, which could become a new major tourist attraction in Milan. Altogether around half the site will be gardens or greenspace. Through this approach we are working to ensure the project sets the bar even higher in terms of sustainable urban development

LUX: How important is technology in creating sustainable neighbourhoods and communities?
KRC: Technology has a big role to play in delivering a sustainable scheme, whether through gathering and measuring the sustainability performance of the buildings or increasing community engagement and participation in initiatives on a neighbourhood level. At Porta Nuova we are piloting a ‘smart’ neighbourhood project, with an infrastructure of sensors and Internet of Things (IoT) devices capable of acquiring information in real time about the behaviour of users and their needs and the quality and performance of the infrastructure in the district.

This works alongside the Porta Nuova Milano neighbourhood app, which allows users to interact with buildings and access an extended range of services within the residential, office, retail and public spaces. The aim is to facilitate people’s lives and at the same time build the sense of community and encourage more environmentally conscious behaviour. We are also supporting a tech accelerator programme on site at Porta Nuova, called HabiSmart, with start-ups focused on transforming real estate through technology. The startups are hosted in the COIMA HQ and they are able to test their prototypes within the Porta Nuova district. This enables them to get real-time feedback from the field, accelerating the process of development and scale-up.

LUX: Is there one sustainable project you think is low cost and particularly impactful that could be scaled globally?
KRC: The built environment accounts for around 40% of global emissions. If the industry were a country, it would be the third largest emitter in the world, behind China and the US. We are in an emergency and time is running out. We now have the technology to deliver zero carbon in operations during the life of the buildings, but we need to look much more closely at the reuse of existing buildings to reduce the currently unavoidable embodied carbon emissions generated through the construction process.

Pirelli 39, with La Torre Botanica and the Pirellino Tower

We need to change mindsets so that the first principle is to examine whether an existing building can be modernised and refurbished rather than demolished, as we are doing with the Pirelli 39 project that will see the existing 1960s Pirellino office tower refurbished to create a highly sustainable modern office building created out of the existing structure and standing next to La Torre Botanica.

Retrofit, reuse, repurposing, wherever possible, and integration of biodiversity in the urban projects is what we must all seek to do more. We need to stop viewing sustainability as an additional cost, but as integrated into the core of the business model that can mitigate risks and maintain returns long term while contributing to a healthier environment and a more cohesive social surrounding.

Find out more: www.coima.com

You can find his works on the back of mass-market cereal packets, in leading museums and on sneakers. Some change hands for millions, and others are made in their millions. More than any other living artist, Brian Donnelly, known as KAWS, carries the Andy Warhol mantle of blending high and low art. Darius Sanai meets him in his New York studio

For someone who became a global celebrity out of a kind of exhibitionism, Brian Donnelly seems very discreet when I first come across him. We have arranged to meet in his Brooklyn studio when I am in the city for Frieze New York. I escape the Large Hadron Collider atmosphere of meetings, walk along the green escape of the High Line, New York’s elevated urban park, and catch an L Train Subway from the Meatpacking District, under the East River to Williamsburg in Brooklyn.

The neighbourhood is bristling with young men in moustaches and shorts, and women in black skinny jeans and camel suede boots. Past a matcha bar, a Pho cafe and a vegan ice-cream joint, I work my way onto a boulevard and a few turns later find myself at a big door leading into a warehouse, unmarked except for a buzzer carrying the door number. The door opens and I walk into a studio space that has Long Island light pouring in through a skylight. Huge canvasses line either side. I have arrived just a few seconds ahead of our appointed time, and a few seconds later a door in the wall opens and Brian Donnelly, or KAWS, says a quiet “Hi” and asks if I would like to follow him upstairs. He is wearing a black T-shirt and jeans, in contrast to my white shirt and white linen trousers. His sneakers are white, his cap black, glasses black- framed. He is polite and welcoming, very correct, quite reserved. He becomes animated when speaking about the art on his walls (mostly by 20th-century artists), but isn’t one for small talk.

SHARE, 2021, by KAWS, Rockefeller Center, New York

If that is a bit of a surprise, it is because there can be few things more “out there” than making your name as an artist by redecorating, without permission, walls and other public spaces as a spray-painting street artist, as Donnelly did in the 1990s. That’s where his tag, KAWS, came from. A skateboarding guy from Jersey City, New Jersey, he went to art school in New York and found that his distinctive characters and slightly bleak, subversive style quickly gained a following.

Today, Donnelly’s trademark figures, sculptures and paintings, with Xs for eyes, pervade all areas of public consciousness. Donnelly quickly started collaborating with brands: he has worked with Dior, Supreme, A Bathing Ape, Nike and dozens more, He is also consciously democratic about his collaborations: in 2021 he created cereal boxes for Reese’s Puffs, one of the best-selling cereals in the US. In 2019, his work, THE KAWS ALBUM, commissioned and sold by Japanese polymath NIGO, sold at auction at Sotheby’s Hong Kong for US$14.8m.

Follow LUX on Instagram: luxthemagazine

Speaking with him for few hours, Donnelly came across as calm, thoughtful, private – even reticent, but with a geek passion for the artists and artistic styles he loves. It would take many more meetings to unfurl someone like him, and I never resolved one riddle to my satisfaction. KAWS is an artist, but he is also, like Andy Warhol, to whom he has been compared, something else. It is just hard to say exactly what.

KAWS at his studio

LUX: Your works are now in art institutions around the world. How does that feel?
KAWS: Of course it’s an honour to have work shown, whether it’s in an institution or public art. The reason I make work is communication, to create a dialogue with the audience, and to know that works are on display in different places and contexts is amazing for me.

LUX: When you visit the works, do you observe the audience and their reaction?
KAWS: I don’t often get to visit, but when I see that someone’s interacting with the work it’s a treat. I try to make work that is engaging, and when people stop to have a moment with it I feel like my goal is accomplished.

LUX: When you are creating a work, do you have a reaction in mind?
KAWS: Not at all. For me, I just use the work as a way to get my insights or points of view or feelings in that moment out into the world. I get into different bodies of work in different ways.

KAWS for Dior Homme SS19, 2018, Paris

LUX: When you started, consciously or not, you created work anyone can see. Now you also make works you can sell for private collections. Does it matter who sees the work?
KAWS: I don’t make work according to who I think might see it. If there’s a sculpture in a public setting, it will of course be different than a small canvas I paint. I want to make something that will engage a wider audience, so I’m conscious of creating things that are very inviting.

LUX: When you were a kid growing up in New Jersey, how did you start doing art?
KAWS: I think it’s always been a crutch for me. It was really since I was a child that I leaned into art, not just for communicating, but for having relations within school. I wasn’t really strong academically, I don’t think, and I saw art as a place I just went to. I loved that you could do it in a solitary kind of way, and bring it out into the world when you wanted. It just seems something like that could go on forever, until the end.

LUX: The art you created, even from an early age, was not traditional – it was your own original thing. Was that a conscious decision?
KAWS: When I was younger, I didn’t know a single person who was an artist for a living. It just seemed like something I did – similar to whatever sport might occupy a young person’s time. Obviously, I put a lot more energy into art-making than other things. I never imagined it could be something that you could make a living from. I didn’t have any examples of that as a child. So I thought it was something I would always be doing but I would have to find other ways to subsidise it.

KAWS artworks at the light-filled studio

LUX: You’re at the confluence of art and luxury, streetwear brands and many other things. If someone came from Mars and asked what you do, would you just say you’re an artist?
KAWS: I would just say I’m an artist. I think that’s the simplest term. I think that communicates what I do. As far as working in different mediums, or different fields, I’ve always been open to exploring any of my interests. If I’m interested in streetwear or fashion or shoes, I dive in. There are so many interesting people doing interesting things, it would be a shame to limit myself from any opportunities to learn.

LUX: You must have noticed that the art world is a bit snobbish about artists working with brands: “It’s not real art, you’re selling out…”
KAWS: Definitely. Especially in the 90s. At first when I was younger, I thought, “Oh man, this is something I have to think about.” I soon learnt that the only thing I need to do is exactly what I want to do and let the chips fall where they may. When I opened my OriginalFake store in Japan in 2006, I said, “I really don’t care if I don’t show in galleries. This is something I want to do and if that’s a conflict so be it.”

LUX: People have written that there’s a parallel with Andy Warhol, with a mix of ‘high art’ and commercial art, reflected in your works.
KAWS: Honestly, the more you learn about artists and history, the more you realise there are so many artists who delved into commercial opportunities and things that stimulated them creatively – Andy Warhol being a very large part of that. But you know there’s a lot more, it wasn’t just Warhol and Haring… Everyone kind of has their moments, whether they’re widely acknowledged or not.

artwork and neatly arranged materials at the KAWS studio

LUX: Do you think that with a new wave of millennial art collectors, people are more accepting that you can do brand collaborations as well as sell artworks through galleries?
KAWS: I think it’s become a lot more natural. Kids who grew up in my generation and younger, this is a language they’re familiar with. This was a big part of why I loved Japan so early on; it felt like there was a focus on making good stuff no matter the “category” it fell under, and that was the only real structure to it – if you’re going to do it, do it well. A sort of openness between design, art, furniture and fashion. I think the generation coming up now have grown up on this and many don’t give it a second thought. The world has become a smaller place, because of social media and the internet and whatnot. From your house, you can definitely have a view of what’s going on globally and I think that a lot of the barriers that were existing in the 90s have been broken through. Things shift, so it could turn back in the other direction, but I can’t imagine that.

LUX: It sounds like you wouldn’t be too bothered, if things shifted, as long as you were doing what you were doing?
KAWS: My goal as an artist is to bring the things in my mind to fruition. If I can find ways of doing that, then I feel like it’s successful.

LUX: Were collaborations and creations in design and fashion something that you started doing back when you were very young?
KAWS: I grew up skating and really loving that graphic culture: skateboards, T-shirts and stickers and everything that comes with it. When I’m making work, I always think about what reached me when I was young. What got me on this path? What did I enjoy? I try to make work that is true to that feeling and can reach people in those ways. It’s this sort of casual channel that introduced me to art and got me interested in the first place.

COMPANION (PASSING THROUGH), 2010, by KAWS;

LUX: There’s such an array of mediums that you work in. How do you know what you want to use, whether VR, a sculpture, work on paper? How do you make up your mind?
KAWS: I’m not methodical in any way. It just depends on what my interests are at the moment,
and what opportunities I see available for the medium I’m working in. So I might get heavily into VR, and then turn back to painting and drawing. If sculpture is on my mind, I may put that mask on and get into that work. A lot of the stuff I do happens organically, especially with collaborative work or working with musicians.

LUX: You’ve talked about what your work communicates to people. But you haven’t told me about what you would like to communicate.
KAWS: I don’t tell people what they need to see when they’re looking at the work. I think that would be impossible. They all approach it through their own lens, and have their own experience to add. I make work for myself, and the way it’s interpreted by someone else is out of my grasp.

LUX: Is there something therapeutic about making your work?
KAWS: Yes, making work is completely therapeutic to me. It’s sort of the way I navigate life. I wouldn’t know what to do with myself if I wasn’t making work.

the artist, art and materials at the studio;

LUX: What would you say to a young person who wants to become an artist but doesn’t know how?
KAWS: I don’t think any artist knows how to become an artist when they’re younger. It’s just something you’re driven toward or not. If you’re going to be an artist, I don’t think it’s a choice; you realise it’s what you have to do.

LUX: Has anything changed?
KAWS: It’s a long path in being an artist and the interesting part is how you form this body of work over a long period of time. How do you change as a person, how do you bring that work into play with your new thoughts? I don’t grow tired of it. I’m taking a visual language and moulding it over time. I think this little process is great.

LUX: Is it very different working with a Nike than with a Dior?
KAWS: No, it’s just different people, it’s just case by case. It really depends on the project and the people. Similarly, larger companies can be just as easy if not easier than a little boutique collaboration. Dior was really simple because I was working with Kim Jones, and he and I are pretty friendly. It was fun. It was just us asking how we can do this and we did it all under an intense timeline.

Read more: A tasting of Bond, California’s new luxury wine

LUX: Is there anyone still looking down at an artist who does cereal boxes as well as high art?
KAWS: Of course, I’m sure there are probably tons of people who look down on it. The world is full of opinions and you really can’t worry about it or you’ll just sit on your hands and make nothing. If you were to weigh in the opinions of every stranger, what would you get done? The cereal project was a blast. I want to do more of that. I love knowing that you can walk into a convenience store, on the corner of your block, which you’ve walked into every day of your life, and suddenly, my work’s in there and you can buy it for a few dollars. That’s priceless to me. I understand, a lot of people get to see stuff online, but most people never get to a gallery or museum, and the thought of them owning it is beyond them. Doing projects like that puts you in contact with people in a very candid way. When I’m working on something like that, I’m thinking it’s no different to a print edition, or anything else.

KAWS (HOLIDAY), 2022, by KAWS, China

LUX: You said last year that NFTs were not for you right now. What’s your view of NFTs now?
KAWS: They weren’t for me at the time. I haven’t made any. I find it fascinating – it’s great to see so many people so excited about making work, but I think a lot of the interest is commercial interest, and that’s kind of a buzzkill. With the recent decline in the crypto and NFT markets, I think it’s actually going to get more exciting; people who are doing it are going to do it because they feel the need to make it, not because they’re interested in financial gain. It’s been a rough few months for that world, but I think the good stuff will start to come.

LUX: Is it important to you that big collectors are treasuring your works and they are exchanging hands for big prices at auctions?
KAWS: The price of something is not going to change the work. Once the artwork goes into the world, it’s going to take on different lives and you can’t control that. I don’t know, I don’t spend too much time thinking about it or worrying about it. In my mind, when a work is finished, that is the moment of success for me.

LUX: Should we call you an artist? Or, with everything you have done with brands, are you something else?
KAWS: I would just keep it as artist.

Find out more: kawsone.com

This article first appeared in the Autumn/Winter 2022/23 issue of LUX

Dr Oxana Mulholland

Dr Oxana Mulholland is the Investment Director at the London Technology Club, a space for investors and tech professionals to network and exchange ideas within the industry. Here, Dr Mulholland speaks to LUX’s Leaders and Philanthropists Editor, Samantha Welsh about women in the tech industry and the future of the tech world

LUX: With your background in strategic investment advisory, what drew you to specialise in tech investing and VC?
Dr Oxana Mulholland: The simple answer- I love it! Right now, the old industrial platform is collapsing, and we can’t quite make out what’s coming next. Flows of information are fuelling vast networks of knowledge, allowing us to tinker with everything from the building blocks of life to technologies that behave more like natural biological systems. We’re entering a period of increasing human-tech collaboration.

This shift from one platform to the next is likely to create massive amounts of obsolescence, but also opportunity. I see this as a thrilling opportunity for our investments to help shape the future and with the London Technology Club we can bring savvy investors along with us.

LUX: What are the barriers to entry (if any) for women entering this field and how did you deal with these?
OM: The data is compelling. Wage inequality, entrenched views about women’s and men’s roles, a lack of industry role models, and negative stories like Elizabeth Holmes are among the barriers identified by women thinking of entering the field.

Barbara Fredrickson from the University of North Carolina discovered “the positivity ratio” or the fact that it takes three positive thoughts to counter a single negative thought. For me, this “three-to-one” ratio plays out. Even though the roles are there, the data tell us there simply aren’t enough women applying.

I think it’s time we flipped the script. I think it’s time we adopted a growth mindset and reframed these negative data points as rocket fuel. Spend any time with the extraordinary and inspirational women transforming the industry and you’ll experience this first hand. In my experience, these women echo author John Irving’s blunt and straightforward advice on persistence: “Get obsessed, stay obsessed.” Of course, early-stage passion looks very different to late-stage passion. Early-stage passion is multiple curiosities coupled with a few successes. While the goal may be to “get obsessed, stay obsessed,” my advice to women entering the field is “get curious, stay curious.”

LUX: What would you advise other talented women aspiring to join the tech and VC industry?
OM: It is such an important question. It also raises a more fundamental question: We are on the threshold of a new era of human-tech collaboration, so what skills will the next generation of talent need to thrive?

History tells us that in times of rapid change, success favours those who can make big leaps of imagination, courage, and effort. And the faster the world changes the more fluidly you need to adapt. It reminds me of a quote from the renowned futurist Alvin Toffler who wrote, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.”

So, here’s my advice to the teams I mentor: Instead of expecting traditional business schools to do what they can’t do, take your learning into your own hands. Use traditional courses for what they can do – introducing you to what’s well-known – and in parallel, explore other ways to discover what’s less well-known, what’s special to your own interests, and what’s of real value to you. This could be anything from an apprenticeship to a personal project, or a self-prescribed reading program. But when you shift your focus from results to gaining understanding, you set yourself on the road to mastery. You learn how to learn.

LUX: Which women-led tech businesses are consistently outperforming their markets?
OM: When Ayumi Moore Aoki founded Women in Tech in 2018, I was honoured to join her Web Summit launch event. Since then, Ayumi has turned Women in Tech into a global movement to help women embrace technology. The event was also a pivotal moment for me as I spent time with game-changing trailblazers like Canva’s Co-founder and CEO Melanie Perkins. With her blend of laser focus, drive, and humility, Melanie and Canva’s meteoric rise come as no surprise.

Blockchain and real estate are a potent combination. But only the team at Propy, led by Founder and CEO Natalia Karayaneva are truly disrupting and reshaping the real estate market with automated transactions and the world’s first settlement on smart contracts.

LUX: Where are the most promising areas in the tech landscape right now?
OM: From an investment standpoint, I’m most excited by technologies that increase the opportunities for human-tech collaborations. At a macro level that means AI and Blockchain. While both technologies have always shown potential, it is only now that we’re beginning to understand what they are capable of.

I can see AI reaching a tipping point soon. As massive amounts of information meet quantum processing power it will open new worlds of possibilities. One of the most exciting predictions is the potential to break language barriers, enabling AI to understand and interpret different languages simultaneously.

Right now, someone is creating a blockchain solution to disrupt a traditional business model. Blockchain-enabled business models present a seismic shift to how business is conducted in the future. But navigating dated rules and age-old playbooks is the greatest challenge to its universal adoption. As blockchain becomes more widely and systematically understood I can only see its rapid proliferation into our everyday lives.

LUX: Does your evident passion for discovery spin out to interests beyond tech?
OM: I’ve always believed that travel is the best investment you can make in yourself. Whether it’s an impromptu weekend in the Cotswolds, catching the perfect wave on the Moroccan coast, or exploring the spiritual heart of Bali, leaving my daily habits behind allows me to see things differently. As writer and avid traveller Henry Miller once said, “One’s destination is never a place, but a new way of seeing things.”

Closer to home, there’s nothing I enjoy more than pottery. While spinning clay the world seems to melt away and I lose myself in my creative bubble. Perhaps it’s the elementary combination of earth, fire, air, and water with pure imagination, or just an excuse to get messy, but the transformations are magical.

LUX: So how important is it to achieve a work-life balance?
OM: I have a superpower: I love what I do. And as a tech entrepreneur, my husband loves what he does too. Perhaps it’s why we’re so comfortable blurring the lines between our work life and our home life. It could also be because I feel there’s more value in finding the similarities in things than seeing the difference between them. I’ve always found that while there are two opposing sides to balance, there’s no possibility of progress, only compromise.

The common ingredient when I’ve tried to “do it all” and find I can’t even “do a little” is how well I manage stress. A little stress can be a great motivator, but out-of-control stress can be overwhelming. But I’ve discovered a secret: Stress isn’t about bad experiences; it’s about how much control you have over the bad experiences.

LUX: What pearl of wisdom would you give to your 18-year-old self?
OM: Nothing! I was having so much fun at 18. I’ve always enjoyed having fun. I’ll continue to enjoy having fun. All the choices I’ve made have made me who I am, and I don’t regret a single moment.

Find out more: londontechnologyclub.com

Charlize Theron wearing Chopard’s responsibly mined diamonds at Cannes

The new buzz phrase for business is “profit with purpose”. So how are leaders in the luxury and consumer industries facing the need to adapt to increasingly stringent sustainability criteria? Interviews by Ella Johnson and Candice Tucker

For brands, ensuring that consumer and luxury products comply with standards for Environmental, Sustainability and Governance (ESG) factors can be tough. How much water pollution do your steel suppliers create? What is the carbon footprint of your distributor in South America? How does the main supplier of your fasteners treat its staff?

These questions are becoming paramount for any company expecting to survive and thrive in the coming decades. Consumers are increasingly asking if products are sustainably created, if brands treat their staff and suppliers ethically. A company may still make profits on the back of a high-carbon footprint now, but it is far less likely to be able to do so in 10 or 20 years time.

We spoke to industry leaders across sectors for their insights into succeeding in a new era.

JEWELLERY
CAROLINE SCHEUFELE
Artistic director and co-president, Chopard
In 2013 Caroline Scheufele launched Chopard’s Journey to Sustainable Luxury, an in-house programme that committed the Swiss luxury jeweller to responsible sourcing. The brand has also forged a philanthropic relationship with the Alliance for Responsible Mining, helping gold-mining communities achieve Fairmined status.

LUX: Chopard’s engagement with ESG predates that of most jewellery houses. How did it start?
Caroline Scheufele: As a family-run business, ethics have always been at our heart. More than 40 years ago, my parents developed a vertically integrated in-house production system and invested in mastering all crafts internally. This means the full traceability of our gold supply chain is guaranteed through our operating model. It is based on a closed-loop system that also enables us to recycle pre-consumer gold scraps or “production waste” in our gold foundry.

LUX: How do you ensure responsible sourcing?
CS: In 2018 we became the first jewellery and watch maison to commit to using 100 per cent ethical gold for our watch and jewellery pieces. It is a bold commitment, but one we have to pursue if we are to make a difference to the lives of the people who make our work possible.

LUX: How does research help?
CS: Our R&D works to make our raw materials and production practices more sustainable. One example is the creation of ethically produced Lucent steel, which took four years research. It’s an alloy made from 70 per cent recycled metals and is 50 per cent harder than other steels. It also helps minimise our carbon footprint.

LUX: Does your model help or hinder creativity?
CS: Working with responsibly sourced material stimulates my creativity. The Insofu emerald, which we presented in Paris Haute Couture Week 2022, was discovered in the Kagem mine in Zambia and is one of the most important gems found for weight, quality and traceability. By buying a raw stone, we can follow its entire journey to final creation. Our craftspeople will cut the raw emerald and collect all the cut gems. We will then incorporate sustainability into our creations through eco-design thinking.

LUX: What does it mean for the future of luxury?
CS: True luxury comes only when you know the handprint of your supply chain.

chopard.com

AUTOMOTIVE
MARKUS SCHÄFER
Chief technology officer and member of the board of management, Mercedes-Benz Group AG

Mercedes-Benz’s Vision EQXX, its most energy- efficient car ever

Under Markus Schäfer, Mercedes-Benz has embarked on an electrification plan that will see battery electric vehicles (BEV) in every segment by the end of 2022, and an all-electric fleet by 2030. It is the first premium automobile manufacturer whose climate objectives have been verified by the Science Based Targets Initiative (SBTI) in line with the Paris Agreement.

LUX: What are the challenges of sustainability in the automotive sector?
Markus Schäfer: Our main ambition has always been to build the world’s most desirable cars. At the same time, our framework is changing dramatically, so we are rethinking our entire business model, with sustainability as our guiding principle. Our goal is to take the lead in electric driving and car software. And we will make our new car fleet CO2-neutral by 2039 – along the entire value chain and life cycle. It is a giant challenge, but for our brand it is also exciting.

LUX: Are luxury and sustainability compatible?
MS: Luxury has different meanings for everyone. In essence, it is simply about being completely at ease. Now it includes knowing your products and services helps reduce our footprint. For us, luxury is linked to setting new technological standards, and the age of sustainable and software-driven mobility gives us opportunities to do so. We think it will also make us interesting for new, younger customers who live a mindful-luxury lifestyle. At Mercedes-Benz, we want to combine our traditional strengths – innovation, safety, design, and comfort – with mobility that is sustainable and utterly intuitive. Luxury has always been a part of our DNA, and a driver of innovation.

LUX: If everyone moves towards electrification, what will differentiate your products?
MS: We think digital and sustainable innovations will be the top USP in luxury cars. With our Vision EQXX technology-programme prototype, we achieve more than 620 miles (1,000km) on a single battery charge. We are also increasing the use of recycled materials and researching new sustainable materials – we will use almost totally CO2-free steel in various models from 2025. With innovative car software we can offer customers the gift of time: we were the first car manufacturer to gain approval for conditionally automated Level 3 driving, without any safety compromises.

mercedes-benz.com

FASHION
MARIE-CLAIRE DAVEU
Chief sustainability officer, Kering

Kering’s Material Innovation Lab, the brand’s sustainable- materials hub in Milan

It was in 2011 under Marie-Claire Daveu that French luxury-goods group Kering introduced its innovative Environmental Profit & Loss (EP&L), an initiative to quantify environmental impact across the company’s operations and supply chains. It is now standard practice elsewhere.

LUX: Can collaboration help green transition?
Marie-Claire Daveu: Even a big company is not big enough to change a paradigm – it has to cross-fertilise with peers. For us, collaboration is in the DNA of our sustainability strategy. When we speak about sustainability, it includes being an open source and sharing our best practices. It is also about working with other sectors. It’s why we’re part of the One Planet Business for Biodiversity (OP2B) coalition, which includes food companies and the likes of Unilever. You may question why we have joined it, but regenerative agriculture is as important to us as it is to the food industry. Both of us take our raw materials from nature. We have the same origin.

LUX: Why did Kering invest in the vintage fashion platform Vestiaire Collective in 2021?
MCD: We were quite disruptive to go into vintage. It was our way of proving that purpose and profit go together. For us, it is interesting to have a seat on the Vestiaire board and see how we can develop a green e-commerce. There are new challenges with packaging, transportation and how we engage with customers. We are only at the beginning, but I think the idea of a second life will evolve in luxury and beyond.

LUX: Should leadership come from the top?
MCD: Sustainability is becoming more important to consumers and shareholders, but there is so much to do that, unless leaders prioritise it, you won’t do it. Luxury leaders must push for it both inside and outside their direct ecosystems.

LUX: Can fashion ever be sustainable?
MCD: You have to give people hope and solutions. I believe in a circular economy, upcycling, recycling – a 360 approach. With nature it’s about equilibrium. You have a problem if you take too much. But if you give nature the possibility to regenerate itself, there is no issue.

kering.com

TRAVEL
SVEN-OLOF LINDBLAD
Co-chair and founder, Lindblad Expeditions

A moment on Lindblad Expeditions’ Antarctic humpback observation trip

Sven-Olof Lindblad is an Ocean Elder whose work combines marine conservation, education and eco-tourism. Lindblad Expeditions has been at the forefront of environmentally sensitive expedition travel since its founding in 1979, raising more than $19m for conservation and scientific research and forming a strategic alliance with National Geographic.

LUX: Are there opportunities in sustainability?
Sven-Olof Lindblad: The more people think about sustainability, the more valuable the natural assets become that travel companies need to run their businesses. If you place more emphasis on protecting coral reefs, companies that want to incorporate coral reefs as part of their travel offering will have something that is more valuable and meaningful to travellers. But there are economic impacts to sustainability which makes things expensive. Some businesses don’t care enough yet because they think their audiences don’t, particularly in mass tourism where every dollar spent becomes significant. So companies have to believe, as I do, that sustainable behaviour is important, otherwise they are making decisions that, on the surface, do not make economic sense in the short term.

LUX: Do the wealthy have a responsibility to travel more responsibly?
SOL: I’m not that black and white. I might be sitting on my own private yacht now, but I’m on a research mission in Panama for a month interacting with Panama’s government to figure out how to evolve responsible tourism there. One of the most effective ways of doing that is by taking a boat, exploring the coastlines. Is that bad? I think it is using a boat to positive effect. There isn’t technology at the moment that allows us to eliminate burning carbon entirely, so we offset everything we do.

LUX: How do your expeditions ensure meaningful action in sustainability?
SOL: We take a lot of action in a variety of forms. We have a fund where we raise and distribute approximately $3m per year to conservation, activities, education and exploration. But it is also meaningful to engage people, making it possible for them to have experiences in the natural world that inspire them to think differently about natural assets. They can then change behaviours in their own lives or even create certain changes of action in their spheres of influence. That’s important, too.

world.expeditions.com

YACHTING
JAMIE EDMISTON
Chief executive, Edmiston; chair, Levidian
Yacht brokerage firm Edmiston has collaborated with climate-tech business Levidian to bring its LOOP decarbonisation technology to yachting. The device is expected to deliver significant benefits to battery technology, paints, coatings, and desalinisation systems in the maritime sector.

LUX: What are the biggest barriers to the decarbonisation of yachting?
Jamie Edmiston: Nearly all yachts burn diesel in their engines, so, until someone comes up with a suitable alternative engine, short-term innovations have to be in cleaning the emissions before they enter the atmosphere. Medium-term, we have to find other fuels than diesel, whether powered by battery or hydrogen.

LUX: How is Edmiston innovating in the sector?
JE: We have become involved with the climate-tech business Levidian, which has developed a LOOP device that takes methane, the main constituent of natural gas, and turns it into carbon, graphene and hydrogen. Around 40 per cent of the carbon is removed just by that one process, which means that all the gas being used is already decarbonised by 40 per cent. That makes a big impact. The LOOP device will not necessarily power a yacht, but the application we see is producing hydrogen at the source where it is needed. You can put that reactor in a factory, or a shipyard, where you’re taking methane and burning it, to decarbonise the gas that comes in. Moving hydrogen is complicated, but this way you can convert the natural gas into hydrogen at the source, where it is required, and then put it straight into whichever vehicle needs it.

LUX: How can yachting innovations benefit the maritime sector as a whole?
JE: Yacht owners are prepared to invest money, time and resources into developing new technologies – whether that be diesel- electric propulsion, or hydrogen-ethanol battery technology – within the maritime space, and this can ultimately find its way into commercial shipping. Yachting is the crucible of innovation for the maritime industry.

edmiston.com
levidian.com

SPIRITS
KIM MAROTTA
Global vice president of environmental sustainability, Beam Suntory

Pioneering low water-usage agave fields, for Beam Suntory tequila brands

In 2021 spirits behemoth Beam Suntory – which counts Courvoisier and Sipsmith among its repertoire – launched Proof Positive, a holistic, $1bn commitment to promoting positive endeavours in nature, consumer and community across its businesses.

LUX: Where do the challenges lie in decarbonising the spirits sector?
Kim Marotta: The main issues in the sector are in water, transport and packaging. Water presents an enormous opportunity for positive environmental impact, and we have established water sanctuaries in Kentucky at Maker’s Mark and Jim Beam. We’ve also set out an extensive programme of peatland water sanctuaries in the Scottish Highlands, not to mention our pioneering work in the tequila industry, where our Casa Sauza brand has the lowest carbon footprint and water usage. With transport, there is a fantastic opportunity for the sector to influence and partner with logistics groups to ensure everyone is working together for more sustainable methods of transport. Brands around the world are also looking at how to make their packaging more sustainable, whether that is in conducting a lifecycle analysis on every piece of packaging, as we are doing, or prioritising right weighting to minimise materials usage and waste, or even the total redesign of bottles, which we did this year with Courvoisier.

LUX: How can companies move their ESG agendas beyond reporting and compliance towards business enablement?
KM: Companies should not be afraid to set out the most ambitious targets they can, even if the specific road map isn’t totally clear. Whether they are unsure if the technology is there or what the commitment to R&D might be over the next few years, the solution is simple: set aggressive targets, make the necessary investments in technology to hit those targets and commit to accountability and transparency, showing evidence of progress along the way. If companies aren’t setting aggressive targets, they aren’t going to make the impact they can.

beamsuntory.com

CONSUMER GOODS
REBECCA MARMOT
Chief sustainability officer, Unilever
When consumer-goods giant Unilever introduced its Sustainable Living Plan in 2010, it became a benchmark for corporate sustainability. Under Rebecca Marmot, the company has also made interventions in the Paris Agreement and in the creation of the UN Sustainable Development Goals.

LUX: What is essential to the success of a company’s ESG agenda?
Rebecca Marmot: Success relies on everyone being on board. We need to draw on the ingenuity and experience of experts and peers across the globe to meet our sustainability targets. We know that pioneering new practices requires partnership, so we also need to shun silos in favour of systems thinking. For example, at Unilever we take a holistic approach across both climate and nature, because we recognise that action to solve one crisis can help to address the other.

LUX: How is Unilever working to eliminate Scope 1 and 2 emissions – those generated by your operations?
RM: One of our biggest challenges is that the lion’s share of our emissions are outside our direct control. About 60 per cent come from raw materials and packaging. To reach our target, we are working across our value chain and engaging suppliers, partners and consumers in our decarbonisation journey. We can’t control how long consumers spend in the shower or how they source their energy, but we know consumers do increasingly want to align their purchasing power with their values. We want to make it easy for them to choose our trusted brands, knowing that they are made with respect for people and the planet.

LUX: Is there a risk that those who are last to take on the costs of a green transition will be winners in the short term?
RM: Without action to make supply chains sustainable, companies won’t be able to source the raw materials they need, and operations will be stalled by floods and extreme weather. Laggards will also be hit by taxes on carbon and virgin plastic – these are coming down the line.

unilever.com

CLIMATE TECHNOLOGY
HEATHER CLANCY
Editorial director, Greenbiz; co-host, Greenbiz 350 podcast
GreenBiz 350 is a weekly podcast delivering stories on sustainable business and climate tech. Co-host Heather Clancy specialises in chronicling the role of technology in enabling corporate climate action and the transition to a clean, inclusive and regenerative economy.

LUX: How should companies be balancing the ‘E’ and ‘S’ of ESG?
Heather Clancy: Corporations are not spending enough time thinking about how environmental justice is embedded into their corporate sustainability strategies. There is still a huge disconnect between a company’s corporate perception of what environmental justice means and how it acts as a business.

LUX: What role can early-stage climate tech play in decarbonisation?
HC: Small, innovative companies have the opportunity to really innovate and become the new suppliers for larger companies – for example by producing alternative materials, such as mushroom-based packaging to replace plastic or Styrofoam. It is not coincidental that there are so many corporate venture funds now that are focused on climate technologies, because these corporations are going to benefit from that innovation when the company goes public down the line. The digitisation of sustainability is also really important, because it is becoming part of the financial infrastructure of the companies themselves. These kinds of tools can help people make investments in other climate technologies more easily.

LUX: What’s the biggest barrier to scaling up climate technology?
HC: If there’s one thing that we really are lacking from corporations, it is their voice on supporting sustainable policy.

LUX: What should the wealthy be doing?
HC: They should model better behaviour and put their money where it counts. The wealthy can help small businesses get on the ESG bandwagon, for example. Buying from these companies will enable them to make the vital shift to greener practices.

greenbiz.com

Sakshi Chhabra Mittal is the founder and CEO of FoodHak, a startup revolutionising the food industry by combining science, tech and traditional Ayurvedic principles to make healthier meals more accessible to all. Here Sakshi, speaks to Samantha Welsh about starting an innovating company and the potential for food science

LUX: What were your first entrepreneurial steps?
Sakshi Chhabra Mittal: I started working with doctors while in a full time job, to create a health-focussed line of food that was anti-inflammatory, low glycaemic index, gluten-free, dairy-free and free from refined sugars. Their patients heard about this and asked to subscribe. This pushed me to do a soft launch from my home kitchen; intended to be one week, it stretched to over four months with strong demand (purely word of mouth) and nearly 100% retention. I then found a kitchen near my office, woke every day at 5am to start operations with a part-time chef, kitchen assistant and an operations team. We learned a lot, most importantly, if you are building a business in the D2C space, your product becomes your life!

Follow LUX on Instagram: luxthemagazine

LUX: How did this evolve into a tech specialism?
SM: While I was studying for my MBA at Wharton in US, I was fascinated how tech can help scale science and business innovation. After graduating, I joined an early-stage tech VC where I invested in Babylon, Deliveroo and Darktrace, and was then invited to join SoftBank in Silicon Valley where I used my biotech training to invest in companies innovating in oncology, immunology, data science.

LUX: What brought about the pivot to food science?
SM: I had studied diseases professionally but personally I developed a rare liver breakdown during my first pregnancy. Known as OC, Obstetric Cholestasis recurs in subsequent pregnancies in more than 90% of cases. There is no known cause or cure but as our bodies are machines, science can offer answers, so I did clinical research into food types, changed my diet and managed to avoid OC recurring. I had found a gap in the market! Food science can help us potentially reduce chronic disease, relieve government healthcare budgets, live more sustainably, foster education in nutrition.

LUX: Clinical evidence links poor gut health with inflammation and disease; how does FoodHak’s proprietary tech bespoke complementary dietary solutions?
SM: We have built proprietary data models, taking all published clinical research on food, and making ingredient-disease links. This is our personalisation engine. We are launching personalisation features on our website, where people select meals according to their health goals, for example, to aid in adjusting cholesterol, blood pressure, immunity. We are also developing a personalised AI recipe generator App.

LUX: Tech or taste, what comes first?
SM: TASTE! Food is an experience, you have to get the taste right, everything else like lifestyle changes and customer retention follow on.

LUX: How does FoodHak fit within the fast-growing plant-based nutrition market and what is your USP?
SM: We are a first mover in the ‘food as medicine’ space. We bring clinical research to the table via delicious dishes that can help people live a long, disease-free life. Tech companies tell you what you should and shouldn’t eat based on data sets but none completes the loop and personalises food. Our proprietary data models create bespoke recipes, our AI recipe generator varies and extends choices. The market opportunity is the vast population suffering allergies, inflammation, sugar-related issues etc. FoodHak’s dishes are plant-based using around 30 varieties with superfoods. We focus on a low glycaemic index, being gluten free, dairy free, free from refined sugars, we use science and tech, and we deliver bespoked gourmet meals to your door!

LUX: How do you achieve operational efficiencies with this model?
SM: We use sophisticated food packaging technology where we heat seal food in pouches. This gives us a naturally longer shelf life on fresh food and helps us with our zero-food waste policy. Our customers enjoy the extra flexibility in the shelf life as well. This enables us to run large-scale batches in food manufacturing, which reduces workshifts, encourages less frequent deliveries, and so saves on operational costs.

LUX: How has working in diverse industries influenced your leadership style?
SM: We make a deliberate effort to interview women to join the company. I learnt from working in finance that if you don’t seek out women to join the company you will never have an equal opportunities workforce. Over 50% of our employees are women. I am also proud that virtually 100% of our workforce is diverse, including minorities and people from developing nations. Diversity of opinion around the table is critical to making the right decisions.

LUX: Has Covid changed corporate culture at FoodHak?
SM: I believe to build a strong culture and values from day 1 in a start-up is impossible with people working from home (WFH). The feeling of connection and ownership comes when you sit with your team and see them problem-solve in their respective areas. You see your product being made and packaged with love. You see the values exhibited by the senior leadership on a day-to-day basis. There is no reason to be WFH unless you really need to. It’s also important that each employee at FoodHak has equity from Day 1. They have a sense of ownership over the business, the product they are making, they want to come into work and give it their best shot to make the company succeed. We believe that the early employees have sacrificed so much to help build the product and they should be growing their wealth as the company grows.

LUX: How successful have you been in attracting investment?
SM: We went out to raise $5M but were oversubscribed and ended up extending the round. It became clear that our proposition is strong, the product is differentiated, and the time is now to lead the future development of food, which is not into fake meats or other processed alternatives. It is real food powered by science and tech. We have one of the best cap tables (possibly) in Europe, with Venture Capital firms like First Minute Capital, Urania Ventures, strategics like Holland and Barrett, and influential business angels like CEO of the Vision Fund, CEO of Palo Alto Networks, Jim Mellon, Jeremy Collar, Mervyn Davies, Lydia Jett and others!

Read more: Chef Rasmus Kofoed: The Vegetable King

LUX: How do you see tech continue to drive FoodHak’s success forward?
SM: We can use this tech to create any food in any category really quickly, while continuously adding variety on a weekly / monthly basis. We can also use ingredient swaps to create personalised recipes at scale. So, think of us as the new age, health-focussed, food conglomerate that’s powered by science and tech!

Find our more: foodhak.com

Portrait photograph by Melanie Dunea

Marina Abramović has been tortured and almost killed, by her own audiences, for the sake of her art. She has also redefined the genre and democratised it. The world’s most celebrated performance artist, whose works span five decades, speaks to Darius Sanai ahead of a major retrospective at London’s Royal Academy

In The Marina Abramović Method, a board game-style card set recently issued by the world’s most celebrated performance artist, you are told to spend an hour writing your first name, without pen leaving paper; walk backwards with a mirror for up to three hours; open and close a door repeatedly for three hours; and explore a space, blindfolded and wearing noise-cancelling headphones, for an hour. Some of the instructions, given on large, Monopoly-style cards, are more onerous: swim in a freezing body of water; move in slow motion for two hours. But none of them come anywhere close to asking users to inflict on themselves the suffering and danger Abramović has put herself under over five decades of pushing the boundaries of art.

As she explains below, the Method was intended to take its users away from their phones, and put people in contact with themselves, inspired by her own journey, over 50 years, to understand her own body and mind. Purchasers of the card set can be grateful that Abramović does not suggest they train to become her. The New York-based artist has been lacerated, tortured, cut, stabbed, asphyxiated, rendered unconscious, and more, in the name of her art. She first came to public consciousness in the 1970s with performances like ‘Rhythm0’, in Naples, when she stood in a studio for six hours, provided the audience with implements including a scalpel, scissors, a whip and a loaded gun, absolved them of responsibility, and told them to do what they wished. She did not flinch as she was assaulted, cut, and manipulated.

Marina Abramović in a scene from her performance ‘7 Deaths of Maria Callas’, in 2019

Other performances in the same era saw her render herself unconscious; in 1997 she spent four days scrubbing bloody, rotten cow bones in a performance of protest against the war in former Yugoslavia. Possibly her most celebrated performance, ‘The Artist is Present’, which remains the most significant performance artwork in the history of New York’s MoMA, she spent a total of 736 hours sitting static in the museum’s atrium while visitors lined up to take it in turns to sit opposite her (among those who did: Lou Reed, Björk and James Franco).

So, what would Marina Abramović the person, rather than the silent artist, be like? Catching up with her ahead of a major exhibition spanning her life’s work at London’s Royal Academy of Arts (dates to be announced), I was prepared to interact with someone as brutal and scarred as she has a right to be, but was surprised to find a pleasant, highly articulate, methodical, thoughtful, quick-witted and humble interlocutor. Her thoughts on cancel culture and the effects of social media on creativity are as sharp as the scalpels she once offered the public to cut her with. Her answers are art in themselves.