ABOUT LUX
Lux is a quarterly luxury lifestyle magazine produced for and by the people who live it. Now in its sixth year, LUX has become one of the foremost publications in the field of luxury and is considered a must-read for the worlds affluent and influential .
There are some people for whom luxury is more than an idea, more than a dream, more than the occasional indulgence. For these people, the very privileged few, luxury is nothing less than a way of life. For them, no hotel but the best will suffice. No wine but the finest will truly satisfy. No car or yacht, residence or retreat, watch or jewel, garment or accessory that does not live up to the highest standards of quality and style can ever win their approval. These are the people for whom LUX was created.
Behind each issue of LUX our team of internationally recognized writers and editors - specialists in the fields of travel, property, fashion, cars, cuisine, arts, design, watches, jewellery and more - are driven by a passion for luxury and a desire to discover the best the world has to offer. In our pages readers encounter the most recent news and information, most relevant people and places, and most compelling stories and experiences from the world of luxury.
THE TEAM
Borja Ochoa
Publisher
Borja was born in Valencia, Spain where he studied law before moving to Madrid and earning an honours degree from the Tourism University. He has lived throughout Spain and Europe working in numerous areas of the tourism industry. He served as purchasing manager for ITS International Tourist Services in Cologne, Germany and Product Manager for the German tour operator DUMONT in Munich. Borja joined Gran Hotel Son Net as Director of Sales and Marketing in 1999 and was responsible for the founding of Stein Management Company and held the position of Director of Sales & Marketing. Subsequently he was responsible for the launching of the Group's magazine LUX and continues to serve as its founding publisher, while also serving as President of Stein Lifestyle Residencies. Borja speaks Spanish, English, German, Italian and French.
Guy Fiorita
Editor-in-Chief
Guy Fiorita has been editor of LUX since the second issue of the magazine. Before taking on this project Guy published a tri-lingual guide to island of Mallorca while also serving as a freelance travel writer for numerous international publications. A graduate of the University of Wisconsin, Guy began his career travelling 10 months a year researching and writing supplements for the Washington Post Sunday Magazine. This three year nomadic experience allowed him to live and work in many countries around the world before eventually settling in Spain. Apart from Lux, Guy is editor of various other publications and partner in the firm Ager-Fiorita Contract Publishing.
Darius Sanai
UK Editor-in-Chief
Darius Sanai is Editor-in-Chief at Conde Nast Contract Publishing, as well as the UK Editor-in-Chief of LUX, and has his own company which consults luxury brands. After starting his own magazine while at Oxford University, he started his journalistic career as a foreign correspondent, travelling and writing dispatches for The Independent and The Guardian from South Africa. He then dabbled in television reporting for BBC World before escaping into magazines and eventually seeking solace at Conde Nast, where he edited a number of luxury publications before taking up his current role and writes regularly for GQ magazine.
Barbara Tabery
Art Director
Born in Vienna, Barbara earned her degree in graphic design from Sydney Graphics College in Sydney and began her professional career with Demner, Merlicek & Bergmann in back in Vienna. Her experience is wide and varied having worked on advertising campaigns is film, print, radio as well as design work for editorials, packaging, branding, etc. In the year 2000 Barbara moved to Barcelona where, after working for a major brand consultancy, she set up her own agency in 2004. It is her redesign that gives LUX the look it has today.