Ruinart has long been a supporter of contemporary arts. Since 1896, the champagne house has commissioned renowned artists to present their own unique vision of the brand, with the most recent interpretation by internationally acclaimed Spanish artist and sculptor Jaume Plensa. Today, in the run up to Frieze London and Frieze Masters, Ruinart (the fair’s official partner) has opened a hub at the Rosewood London for art and champagne lovers to further explore the brand’s artistic history.
The Ruinart experience at Rosewood London begins with a walk through the lobby and Mirror Room to admire six of the artworks previously commissioned by the champagne house by Maarten Baas, Georgia Russell, Gideon Rubin, Piet Hein Eek, Hubert le Gall and Erwin Olaf. The selected pieces represent each artist’s interpretation and celebration of different aspects of the Maison Ruinart including the vision of its creator, its history and the specialised art of champagne making from vine to bottle.
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Visitors can then enjoy a glass of Ruinart Blanc de Blancs by the glass or a Ruinart Champagne Cocktail expertly created by the Rosewood London mixology team and paired with a Lobster Croustade, Avocado and Wood Sorrel canapé. There are also specially curated menus to be enjoyed amongst the artworks in the Mirror Room including the Ruinart Champagne Breakfast Menu with ‘Lobster Eggs Benedict’ and ‘Fresh Strawberries and Ruinart Mimosa Granite’ and the Ruinart Afternoon Tea Menu inspired by Hubert Le Gall’s artwork on display in exhibition.
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For true decadence, the hotel’s Ruinart x Frieze Experience includes a one night stay in a deluxe suite for 2 people with a bottle of Ruinart champagne on arrival, Ruinart champagne cocktails and paired canapés in the Mirror Room, chauffer driven BMW transfers to and from Frieze London, plus VIP access to Frieze London and a glass of champagne at the Ruinart Bar at Frieze London. Yes, please!
The Ruinart Hub at Rosewood London runs from 25 September to 25 November.